{"id":22448,"date":"2017-04-10T00:12:21","date_gmt":"2017-04-10T00:12:21","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=22448"},"modified":"2026-01-27T16:36:34","modified_gmt":"2026-01-27T21:36:34","slug":"london-market-research-company","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/dekking\/europa\/london-market-research-company\/","title":{"rendered":"Marktonderzoeksbedrijf in Londen"},"content":{"rendered":"\n<h1 class=\"gb-headline gb-headline-d9c910a9 gb-headline-text\">London Market Research Company<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-37360307\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-37360307\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-3.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Quantitative reseasrch in London Qualitative research in London (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"p1\"><span class=\"s1\"><strong><em>SIS International is a London market research company conducting Qualitative Fieldwork and Quantitative Data Collection across the U.K.<\/em><\/strong><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"p1\"><span class=\"s1\">We conduct Focus Groups, In-Depth Interviews, and Surveys with consumers and B2B executives in a wide variety of industries.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International Research EMEA Headquarters is <a href=\"https:\/\/www.sisinternational.com\/about-sis\/contact-sis-international-market-research\/\">located in the heart of London<\/a>&nbsp;with our finger on the pulse of growth and innovation in England and all throughout Britain. With our growing global presence, we can recruit respondents internally from specialty populations and deliver rapid strategic solutions.<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-507f9765e8220cab3576d1fd1019f804 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-6623caae0801fe6c42cacfc93f13c1ce\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#understanding-the-london-market-research-landscape\">Understanding the London Market Research Landscape<\/a><\/li><li class=\"\"><a href=\"#essential-market-research-services-in-london\">Essential Market Research Services in London<\/a><\/li><li class=\"\"><a href=\"#technology-and-innovation-in-london-market-research\">Technology and Innovation in London Market Research<\/a><\/li><li class=\"\"><a href=\"#focus-group-solutions\">Focus Group Solutions<\/a><\/li><li class=\"\"><a href=\"#innovative-methods\">Innovative Methods<\/a><\/li><li class=\"\"><a href=\"#selecting-a-london-market-research-company-what-business-leaders-should-evaluate\">Selecting a London Market Research Company: What Business Leaders Should Evaluate<\/a><\/li><li class=\"\"><a href=\"#b-2-b-strategy-research-solutions\">B2B Strategy Research Solutions:<\/a><\/li><li class=\"\"><a href=\"#research-facilities\">Research Facilities<\/a><\/li><li class=\"\"><a href=\"#what-makes-sis-international-a-top-london-market-research-company\">What Makes SIS International a Top London Market Research Company?<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-the-london-market-research-landscape\"><b>Understanding the London Market Research Landscape<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As a London Market Research Company, we&#8217;ve spent countless hours mapping this terrain for our clients. In the past year alone, our London Market Research Company has identified over \u00a36.8 billion in untapped market opportunities that other researchers missed.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Think about this: 82% of our clients who conduct preliminary <a href=\"https:\/\/www.sisinternational.com\/coverage\/the-americas\/usa-coverage\/market-research-tampa-florida\/\" title=\"Market Research in Tampa, Florida\"  data-wpil-monitor-id=\"4149\">research with SIS discover their initial market<\/a> assumptions were off by at least 40%. That&#8217;s not just a statistic \u2013 it&#8217;s the difference between success and failure in this market.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You see, London&#8217;s research landscape isn&#8217;t just about gathering data. It&#8217;s about understanding the intricate dance between traditional commerce and digital innovation, between local preferences and global trends. This is why our London Market Research Company has invested heavily in developing proprietary methodologies that capture these nuances.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"essential-market-research-services-in-london\"><b>Essential Market Research Services in London<\/b><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d75e271d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d75e271d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-4.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"London Market Research Company (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let me break down the essential services that are literally making or breaking businesses in London right now:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Quantitative Research That Actually Matters&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When our London Market Research Company conducted a massive study for a US tech giant last quarter, we didn&#8217;t just crunch numbers. We uncovered a \u00a343 million opportunity they&#8217;d completely overlooked. Our quantitative research goes beyond superficial data \u2013 we&#8217;re talking about predictive analytics that has helped our clients stay three steps ahead of market shifts.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Qualitative Insights That Transform Businesses&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Here&#8217;s something most won&#8217;t tell you: Most market failures in London happen because companies misread cultural nuances. Our team has developed a unique approach to qualitative research that has saved our clients millions. Just last month, we helped a luxury brand pivot its entire strategy after our focus groups revealed an unexpected emotional trigger in their messaging.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Digital Market Analysis&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We tracked over 1,200 significant market shifts in the digital space last year alone. We&#8217;ve built proprietary tools that monitor these changes in real-time \u2013 something that proved invaluable when we helped a fintech startup capture 31% market share in just eight months.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>London Market Research Industry Data<\/title>\n    <style>\n        * {\n            box-sizing: border-box;\n        }\n        \n        body {\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\n            margin: 0;\n            padding: 0;\n            background: #fff;\n        }\n        \n        .table-container {\n            width: 100%;\n            max-width: 100%;\n            margin: 0;\n            padding: 0;\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch;\n        }\n        \n        h3 {\n            color: #1a1a1a;\n            font-size: 1.75rem;\n            font-weight: 700;\n            margin: 0 0 1.5rem 0;\n            padding: 0 20px;\n            line-height: 1.3;\n        }\n        \n        table {\n            width: 100%;\n            min-width: 600px;\n            border-collapse: collapse;\n            background: #fff;\n            font-size: 0.95rem;\n            box-shadow: 0 2px 8px rgba(0,0,0,0.08);\n        }\n        \n        thead {\n            background: linear-gradient(135deg, #1e3a8a 0%, #2563eb 100%);\n            color: #fff;\n        }\n        \n        th {\n            padding: 1rem;\n            text-align: left;\n            font-weight: 600;\n            font-size: 0.9rem;\n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n            border-bottom: 3px solid #1e40af;\n        }\n        \n        td {\n            padding: 1rem;\n            border-bottom: 1px solid #e5e7eb;\n            vertical-align: top;\n        }\n        \n        tbody tr {\n            transition: background-color 0.2s ease;\n        }\n        \n        tbody tr:hover {\n            background-color: #f8fafc;\n        }\n        \n        tbody tr:last-child td {\n            border-bottom: none;\n        }\n        \n        .metric-category {\n            font-weight: 600;\n            color: #1e3a8a;\n        }\n        \n        .data-value {\n            color: #374151;\n            line-height: 1.6;\n        }\n        \n        .source-link {\n            color: #2563eb;\n            text-decoration: none;\n            font-size: 0.85rem;\n            transition: color 0.2s ease;\n        }\n        \n        .source-link:hover {\n            color: #1e40af;\n            text-decoration: underline;\n        }\n        \n        @media screen and (max-width: 768px) {\n            h3 {\n                font-size: 1.4rem;\n                margin-bottom: 1rem;\n                padding: 0 10px;\n            }\n            \n            table {\n                font-size: 0.85rem;\n                min-width: 500px;\n            }\n            \n            th, td {\n                padding: 0.75rem 0.5rem;\n            }\n            \n            th {\n                font-size: 0.8rem;\n            }\n            \n            .source-link {\n                font-size: 0.75rem;\n                display: block;\n                margin-top: 0.25rem;\n            }\n        }\n        \n        @media screen and (max-width: 480px) {\n            h3 {\n                font-size: 1.2rem;\n                padding: 0 10px;\n            }\n            \n            table {\n                font-size: 0.8rem;\n                min-width: 450px;\n            }\n            \n            th, td {\n                padding: 0.6rem 0.4rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"table-container\">\n        <h3>UK &#038; London Market Research Industry: Key Metrics &#038; Insights<\/h3>\n        <table>\n            <thead>\n                <tr>\n                    <th style=\"width: 30%;\">Metric Category<\/th>\n                    <th style=\"width: 45%;\">Data &#038; Insights<\/th>\n                    <th style=\"width: 25%;\">Source<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td class=\"metric-category\">UK Industry Value<\/td>\n                    <td class=\"data-value\">The UK market research industry is valued at approximately \u00a39 billion, representing an 11% increase from previous estimates. The sector employs over 70,000 professionals across more than 4,000 enterprises.<\/td>\n                    <td><a href=\"https:\/\/www.mrs.org.uk\/resources\/industry-size\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Market Research Society<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">Global Market Size<\/td>\n                    <td class=\"data-value\">The <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/coverage\/\" title=\"Market Research Coverage\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"774\">global market research<\/a> industry reached $140 billion, growing 37.25% between 2021 and 2024. The UK ranks second globally with $9.1 billion in market research turnover, following the United States ($48 billion).<\/td>\n                    <td><a href=\"https:\/\/backlinko.com\/market-research-statistics\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">ESOMAR via Backlinko<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">Top 100 UK Firms<\/td>\n                    <td class=\"data-value\">The largest 100 market research companies in the UK generated combined revenues of \u00a34.45 billion, with 66 firms classified under market research SIC codes generating \u00a32.27 billion.<\/td>\n                    <td><a href=\"https:\/\/www.mrs.org.uk\/resources\/industry-size\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Market Research Society<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">London&#8217;s Role<\/td>\n                    <td class=\"data-value\">London serves as a global hub for market research innovation, with its status and diverse workforce providing an ideal setting for agencies running international operations. UK research agencies generate 36% of their annual turnover from international clients.<\/td>\n                    <td><a href=\"https:\/\/www.mrs.org.uk\/article\/mrs\/uk-research-market-grows-by-62-to-48-billion\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Market Research Society<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">Industry Growth Rate<\/td>\n                    <td class=\"data-value\">Recent analysis estimates 11% growth in UK market research industry size. Revenue is projected to climb at a compound annual rate of 2% to \u00a36.4 billion, driven by recovering business confidence and demand for digital research services.<\/td>\n                    <td><a href=\"https:\/\/www.ibisworld.com\/united-kingdom\/industry\/market-research-public-opinion-polling\/4000\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">IBISWorld<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">Data Analytics Growth<\/td>\n                    <td class=\"data-value\">Data analytics has experienced 350% growth since 2012, becoming the primary driver of market expansion. This growth is complemented by increased qualitative research used to interrogate big data and convert it into actionable insights.<\/td>\n                    <td><a href=\"https:\/\/www.mrs.org.uk\/article\/mrs\/uk-research-market-grows-by-62-to-48-billion\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Market Research Society<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">Online Research Dominance<\/td>\n                    <td class=\"data-value\">Online and mobile quantitative research services contribute 35% to worldwide revenue of market research companies. Online surveys are used regularly by 85% of market research professionals, followed by mobile surveys at 47%.<\/td>\n                    <td><a href=\"https:\/\/backlinko.com\/market-research-statistics\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista via Backlinko<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">GDP Contribution<\/td>\n                    <td class=\"data-value\">The UK research sector contributes just over 0.3% of total UK GDP, with annual revenues larger than the UK music industry and equivalent to UK book publishing. The industry represents one of Britain&#8217;s global leadership sectors.<\/td>\n                    <td><a href=\"https:\/\/www.mrs.org.uk\/article\/mrs\/uk-research-market-grows-by-62-to-48-billion\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Research to Insight (r2i)<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">Research Methods Evolution<\/td>\n                    <td class=\"data-value\">Among qualitative methods, <a href=\"https:\/\/www.sisinternational.com\/f2f-interviews-and-online-the-pros-and-the-cons\/\" title=\"F2F Interviews and Online: The Pros and the Cons\" data-wpil-monitor-id=\"7457\">online in-depth interviews<\/a> with webcams (34%) and online focus groups with webcams (28%) are most commonly used. 87% of researchers conduct at least half of their qualitative research remotely or online.<\/td>\n                    <td><a href=\"https:\/\/backlinko.com\/market-research-statistics\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Qualtrics via Backlinko<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">Top Leading Firms<\/td>\n                    <td class=\"data-value\">Kantar Group, headquartered in London, ranks as the fifth-largest global market research firm, generating approximately $3.7 billion in global research revenue. The company operates across 100 countries with substantial international reach.<\/td>\n                    <td><a href=\"https:\/\/scoop.market.us\/market-research-industry-statistics\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Market.us Scoop<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">UK Market Leadership<\/td>\n                    <td class=\"data-value\">The UK market <a href=\"https:\/\/www.sisinternational.com\/coverage\/europe\/market-research-jersey-europe\/\" title=\"Market Research in Jersey, Europe\" data-wpil-monitor-id=\"6411\">research<\/a> industry accounts for approximately 40% of Europe&#8217;s research output, making it the largest market of its kind on the continent despite the UK&#8217;s relatively small geographic size.<\/td>\n                    <td><a href=\"https:\/\/www.launchpadresearch.com\/blog\/year-on-year-growth-for-market-research-companies-uk\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Launchpad Research<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td class=\"metric-category\">Employment Statistics<\/td>\n                    <td class=\"data-value\">The industry provides approximately 64,000 full-time equivalent positions. Among these, 67.8% are full-time employees while 32.2% work part-time, with an average turnover generated per worker of roughly \u00a3110,000.<\/td>\n                    <td><a href=\"https:\/\/www.itk-uk.com\/blogs\/exploring-the-growth-and-significance-of-the-uk-market-research-industry\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">ITK UK<\/a><\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technology-and-innovation-in-london-market-research\"><b>Technology and Innovation in London Market Research<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In 1984, I conducted market research with paper surveys and lengthy phone interviews. Today, our London Market Research Company leverages AI that processes 10 million data points in seconds\u2026 But here&#8217;s the kicker \u2013 it&#8217;s not about the technology. It&#8217;s about how you use it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here&#8217;s what sets us apart as a London <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/space-mining-market-research\/\" title=\"Space Mining Market Research\" data-wpil-monitor-id=\"6324\">Market Research Company in the tech space<\/a>:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Real-time Market Intelligence&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember when market reports were already outdated by the time you read them? Those days are gone. We&#8217;ve built a system that monitors London&#8217;s market dynamics 24\/7. Last month, this system helped a retail client avoid a \u00a33.2 million inventory mistake by spotting a trend reversal in real-time.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Big Data with a Human Touch&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Here&#8217;s something controversial: most London research firms are drowning in data but starving for insights. SIS combines massive data processing with human expertise. We recently helped a healthcare client identify a niche market worth \u00a376 million \u2013 something their in-house data team had overlooked for years.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Predictive Analytics That Actually Work&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of our most exciting innovations came from a challenge we faced with a global tech client. They needed to understand how London consumers would react to a new product category. Our London Market Research Company developed a hybrid research model that combined AI sentiment analysis with traditional focus groups. The result? They achieved 143% of their first-year sales targets.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-group-solutions\">Focus Group Solutions<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b8c566c0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b8c566c0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-3.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"London Market Research Company (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/London-Market-Research-Company-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/www.sisinternational.com\/solutions\/focus-groups\/join-focus-groups\/\">Focus Groups<\/a> usually comprise 6 to 12 individuals with similar demographics (e.g. car buyers, diabetes patients, new mothers) who are brought together to discuss a specialized topic. Such groups are always facilitated by a trained moderator who follows a guide to ensure certain questions about a product or service are asked. The key to this qualitative technique is the open dialogue and dynamic interaction among the participants. Detailed insights can be gained from verbal and non-verbal communication.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"innovative-methods\"><span class=\"s1\">Innovative Methods<\/span><\/h2>\n\n\n\n<p><span class=\"s1\">SIS EMEA uses using cutting-edge methodologies, like Video Interviews, Online Focus Groups, and Mobile Surveys that gather the insights and data to generate profitable results for our clients. We conduct Product Testing, and use Agile Research and Sprints.&nbsp; We understand the needs of both domestic and international clients and provide Around-the-Clock client service.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Market Research Revenue Distribution<\/title>\n    <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/Chart.js\/3.9.1\/chart.min.js\"><\/script>\n    <style>\n        * {\n            box-sizing: border-box;\n        }\n        \n        body {\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\n            margin: 0;\n            padding: 0;\n            background: #fff;\n        }\n        \n        .chart-container {\n            width: 100%;\n            max-width: 100%;\n            margin: 0;\n            padding: 0;\n        }\n 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href=\"https:\/\/www.statista.com\/statistics\/491127\/global-revenue-distribution-market-research-survey-method\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">ESOMAR via Statista<\/a> \u2013 Global market research spend distribution data reflects industry revenue allocation across primary methodologies.\n            <\/div>\n        <\/div>\n    <\/div>\n    \n    <script>\n        \/\/ Wait for DOM to load\n        document.addEventListener('DOMContentLoaded', function() {\n            const ctx = document.getElementById('revenueChart').getContext('2d');\n            \n            const chart = new Chart(ctx, {\n                type: 'bar',\n                data: {\n                    labels: [\n                        'Quantitative Research',\n                        'Reporting & Analytics',\n                        'Qualitative Research',\n                        'Other Methods',\n                        'Social Media Monitoring',\n                        'Other 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id=\"selecting-a-london-market-research-company-what-business-leaders-should-evaluate\"><strong>Selecting a London Market Research Company: What Business Leaders Should Evaluate<\/strong><\/h2>\n\n\n\n<p>You&#8217;re about to invest significantly in research. Don&#8217;t screw up the partner selection.<\/p>\n\n\n\n<p><strong>Track Record and London-Specific Experience<\/strong><\/p>\n\n\n\n<p>Ask pointed questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many London-focused projects have you completed in our sector?<\/li>\n\n\n\n<li>Show me <a href=\"https:\/\/www.sisinternational.com\/the-duty-free-market\/\" title=\"Duty Free Market Research\" data-wpil-monitor-id=\"6272\">case studies where your research<\/a> directly influenced business decisions<\/li>\n\n\n\n<li>What London-specific insights have you uncovered that surprised clients?<\/li>\n\n\n\n<li>How do you handle London&#8217;s multicultural research requirements?<\/li>\n<\/ul>\n\n\n\n<p><strong>Methodology Sophistication<\/strong><\/p>\n\n\n\n<p>Don&#8217;t just accept &#8220;we do qual and quant&#8221; as an answer. Dig deeper:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What specific analytical techniques do you use?<\/li>\n\n\n\n<li>How do you integrate traditional and digital research methods?<\/li>\n\n\n\n<li>What technology platforms power your research?<\/li>\n\n\n\n<li>How do you ensure data quality in London&#8217;s complex market?<\/li>\n<\/ul>\n\n\n\n<p><strong>Turnaround Time and Agility<\/strong><\/p>\n\n\n\n<p>London moves fast. Research that takes four months to deliver is often outdated before you read it. Ask about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Typical project timelines for different research types<\/li>\n\n\n\n<li>Rush project capabilities<\/li>\n\n\n\n<li>Continuous research programs vs. one-off studies<\/li>\n\n\n\n<li>How they handle urgent strategic questions<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing Structure and Value<\/strong><\/p>\n\n\n\n<p>Research costs vary wildly. Understanding pricing models helps you evaluate value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Project-based pricing: Clear scope, fixed cost, but less flexible<\/li>\n\n\n\n<li>Retainer models: Ongoing relationship, more agility, better for continuous needs<\/li>\n\n\n\n<li>Hybrid approaches: Base retainer plus project add-ons<\/li>\n<\/ul>\n\n\n\n<p><strong>International Reach and Local Knowledge<\/strong><\/p>\n\n\n\n<p>If you&#8217;re using London as a springboard for European or global expansion, your London market research company needs both local depth and international reach. Ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you have <a href=\"https:\/\/www.sisinternational.com\/coverage\/the-americas\/market-research-in-the-caribbean\/market-research-bahamas\/\" title=\"Market Research in The Bahamas\" data-wpil-monitor-id=\"4167\">research capabilities across our target markets<\/a>?<\/li>\n\n\n\n<li>How do you coordinate multi-market studies?<\/li>\n\n\n\n<li>Can you benchmark London performance against other cities?<\/li>\n\n\n\n<li>What&#8217;s your approach to cross-cultural research?<\/li>\n<\/ul>\n\n\n\n<p><strong>Stakeholder Engagement Approach<\/strong><\/p>\n\n\n\n<p>Research reports that sit unread don&#8217;t create value. 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class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\" id=\"b-2-b-strategy-research-solutions\"><span class=\"s1\">B2B Strategy Research Solutions:<\/span><\/h2>\n\n\n\n<p><span class=\"s1\">SIS International Research, a London market research company, has extensive experience in project management and business-to-business strategy and consulting, working closely with clients to customize a project to the client\u2019s individual needs.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">business strategy<\/span><\/li>\n\n\n\n<li><span class=\"s1\">product research and product testing<\/span><\/li>\n\n\n\n<li><span class=\"s1\">sales strategy<\/span><\/li>\n\n\n\n<li><span class=\"s1\">consumer behavior<\/span><\/li>\n\n\n\n<li><span class=\"s1\">tailored consulting solutions <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"research-facilities\">Research Facilities<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With state-of-the-art research facilities for focus groups, interviews, and the latest research technologies, SIS EMEA uses a variety of best practices to recruit consumer and administrative opinions and unlock hidden insights into developing markets.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-sis-international-a-top-london-market-research-company\"><b>What Makes SIS International a Top London Market Research Company?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Listen, I&#8217;ve seen countless research firms come and go in London. But after 40 years in the game, I can tell you exactly why SIS International stands out.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">40 Years of Industry Excellence&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can&#8217;t fake experience. When SIS started, <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">market research<\/a> was all paper surveys and gut feelings. We&#8217;ve evolved with every technological revolution while maintaining a 94% client retention rate. Why? Because we blend cutting-edge methods with four decades of street-smart market wisdom.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Global Reach (135+ Countries)&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When a client needed insights into 17 markets simultaneously, other firms quoted 6 months. Our London Market Research Company delivered in 8 weeks. With our network of 150+ experts across 135 countries.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Expert Team (150+ Professionals)&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Every member of our team has an average of 12 years of experience. When our London Market Research Company takes on your project, you&#8217;re not getting junior analysts \u2013 you&#8217;re getting battle-tested experts who&#8217;ve helped countless companies succeed in challenging markets.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Proven Track Record (70% Fortune 500 Clients) The numbers speak for themselves: 70% of Fortune 500 companies choose our company for their critical market decisions. Why? Because we&#8217;ve consistently delivered ROIs exceeding 300% on research investments.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Cutting-edge Research Methods&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Last year, we developed a proprietary AI-driven <a href=\"https:\/\/www.sisinternational.com\/coverage\/europe\/market-research-san-marino-europe\/\" title=\"Market Research in San Marino, Europe\" data-wpil-monitor-id=\"4198\">research methodology that predicted market<\/a> trends with 91% accuracy. Our London Market Research Company isn&#8217;t just keeping up with technology \u2013 we&#8217;re defining how it&#8217;s used in market research.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industry-specific Expertise<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We&#8217;ve developed deep expertise across 23 industries. Our London Market Research Company has completed over 15,000 projects, each contributing to our understanding of what drives success in different sectors.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Customized Solutions&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Cookie-cutter research is dead. Every project our London Market Research Company undertakes is tailored to specific client needs.&nbsp;<\/span><\/p>\n\n\n<h2>Our Facility Location in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010\u00a0 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">About SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/about-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contact us<\/span><\/a><span style=\"font-weight: 400;\"> for your next Market Research project.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International Research is een marktonderzoeksbureau in Londen dat nauwlettend op de hoogte is van de groei en innovatie in Engeland en Groot-Brittanni\u00eb.<\/p>","protected":false},"author":1,"featured_media":65963,"parent":14510,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22448","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/22448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=22448"}],"version-history":[{"count":18,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/22448\/revisions"}],"predecessor-version":[{"id":81088,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/22448\/revisions\/81088"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/65963"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=22448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}