{"id":22018,"date":"2017-02-01T03:41:01","date_gmt":"2017-02-01T03:41:01","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=22018"},"modified":"2026-07-30T00:09:12","modified_gmt":"2026-07-30T04:09:12","slug":"marktonderzoek-naar-de-voedings-en-drankenindustrie","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/solutions\/food-beverage-industry-market-research\/","title":{"rendered":"Food &amp; Beverage Market Research"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\">Food &amp; Beverage Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cfd538fb\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" class=\"gb-image gb-image-cfd538fb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Food-Beverage-Market-Research-2.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Food &amp; Beverage Market Research (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Food-Beverage-Market-Research-2.jpg 1672w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Food-Beverage-Market-Research-2-300x169.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Food-Beverage-Market-Research-2-1024x576.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Food-Beverage-Market-Research-2-768x432.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Food-Beverage-Market-Research-2-1536x864.jpg 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Food-Beverage-Market-Research-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Winning shelf position now depends on decisions made months before a product ships. Food and beverage market research is where those decisions are validated, priced, and de-risked against a consumer who reformulates loyalty with every trip.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The category leaders separating themselves right now share one habit. They treat sensory data, concept data, and shopper behavior as one integrated signal, not three siloed studies. That integration is what turns a promising formulation into repeat purchase.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-80b8d24231bd5ee2f31a2e8853a57f8f is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-c533f7ebf63b2146a942c95fa23b690e\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>Inhoudsopgave<\/h2><nav><ul><li class=\"\"><a href=\"#the-food-and-restaurant-market-is-a-vast-and-demanding-industry-that-is-expanding-at-a-rapid-pace\">What Food and Beverage Market Research Actually Delivers<\/a><\/li><li class=\"\"><a href=\"#sensory-testing-for-food-products-where-category-leaders-invest\">Sensory Testing for Food Products: Where Category Leaders Invest<\/a><\/li><li class=\"\"><a href=\"#food-and-beverage-industry-delivery-market-research\">Marktonderzoek naar leveringen in de voedings- en drankenindustrie<\/a><\/li><li class=\"\"><a href=\"#key-players-in-the-food-and-beverage-market\">Belangrijkste spelers op de markt voor voedingsmiddelen en dranken<\/a><\/li><li class=\"\"><a href=\"#food-and-beverage-industry-market-research-uncovers-opportunities\">New Food Product Development Research: The Sequence That Reduces Launch Risk<\/a><\/li><li class=\"\"><a href=\"#consumer-taste-test-methodologies-clt-ihut-and-when-each-wins\">Consumer Taste Test Methodologies: CLT, IHUT, and When Each Wins<\/a><\/li><li class=\"\"><a href=\"#food-concept-testing-services-and-the-clean-label-question\">Food Concept Testing Services and the Clean Label Question<\/a><\/li><li class=\"\"><a href=\"#shelf-life-sensory-benchmarking-and-the-repeat-purchase-cliff\">Shelf-Life Sensory Benchmarking and the Repeat Purchase Cliff<\/a><\/li><li class=\"\"><a href=\"#about-sis-food-and-beverage-industry-market-research\">About SIS Food and Beverage Market Research<\/a><\/li><li class=\"\"><a href=\"#where-the-category-is-moving\">Where the Category Is Moving<\/a><\/li><li class=\"\"><a href=\"#the-sis-perspective\">The SIS Perspective<\/a><\/li><li class=\"\"><a href=\"#fa-qs\">Veelgestelde vragen<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"the-food-and-restaurant-market-is-a-vast-and-demanding-industry-that-is-expanding-at-a-rapid-pace\" class=\"wp-block-heading\">What Food and Beverage Market Research Actually Delivers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Food and beverage market research is the disciplined measurement of product acceptance, concept appeal, and category behavior across defined consumer segments, using sensory testing for food products, concept evaluation, and shopper analytics to guide reformulation, launch, and pricing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best programs answer four questions in sequence. Will the concept pull trial. Does the product deliver against the concept at first bite. Does it hold up over the intended shelf life. Does it earn a second purchase at the price the P&amp;L requires. Skip any one and the launch carries hidden risk that surfaces in velocity data six months late.<\/p>\n\n\n\n<h2 id=\"sensory-testing-for-food-products-where-category-leaders-invest\" class=\"wp-block-heading\">Sensory Testing for Food Products: Where Category Leaders Invest<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sensory testing for food products has moved well past hedonic scaling on a nine-point scale. Serious operators run a stack: descriptive analysis panels calibrated for the category, discrimination tests such as triangle and duo-trio to confirm reformulations are truly parity or truly differentiated, and QDA (quantitative descriptive analysis) to build a sensory map against competitive benchmarks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where flavor and texture analysis pays off is in the interaction effects. A plant-based burger can score acceptable on flavor and acceptable on texture yet fail on the combined mouthfeel-flavor release curve. Temporal dominance of sensations (TDS) surfaces this. Standard monadic testing does not.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-e2ad71bbefd1989e9564cca27fe8e8c7 wp-block-paragraph\"><strong><em>According to SIS International Research, plant-based protein launches that validated the sensory gap against animal-protein benchmarks using descriptive panels before concept testing achieved materially stronger repeat rates than launches that relied on consumer acceptance scores alone. The gap is rarely flavor. It is texture memory and finish.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"food-and-beverage-industry-delivery-market-research\" class=\"wp-block-heading\">Marktonderzoek naar leveringen in de voedings- en drankenindustrie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consumers can now order from a broad selection of eateries with a single tap of their mobile phones. &nbsp;Online food delivery platforms continue to increase accessibility and choice. New online platforms are racing to capture consumers and new markets. Platforms are springing up across Asia, the Americas, the Middle East, and Europe. The industry of transporting restaurant meals to the home is experiencing rapid change.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Gemak is een belangrijke factor die de wereldwijde markt voor online food delivery apps aanjaagt. Amerika is de meest uitgebreide markt voor online on-demand food delivery services. Deze vraag is te danken aan de hoge penetratie van smartphones. De markt voor deze services groeit ook in Zuid-Amerika. In die regio bouwen verschillende startups succesvolle on-demand oplossingen voor food delivery. Deze startups profiteren van de jonge, goed geconnecteerde bevolking van Zuid-Amerika.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De app voor het bezorgen van eten is een aantrekkelijkere oplossing dan het bellen van een restaurant. Apps voor het bezorgen van eten vermijden de pijnpunten van klanten die langdurig in de wacht staan wanneer ze bellen tijdens het traditionele bestelproces voor het bezorgen van eten. Consumenten profiteren ook van het gemak in tegenstelling tot het traditionele, vervelende proces van het bellen van hun creditcardgegevens. Apps stellen consumenten in staat om nieuwe gerechten en restaurants te proberen. Het nadeel is dat ze het contact tussen mensen verminderen.<\/span><\/p>\n\n\n\n<h2 id=\"key-players-in-the-food-and-beverage-market\" class=\"wp-block-heading\">Belangrijkste spelers op de markt voor voedingsmiddelen en dranken<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bepaalde bedrijven en entiteiten zijn erin geslaagd een aanzienlijk marktaandeel in deze sector te verwerven. Ze be\u00efnvloeden daarmee de voorkeuren van consumenten, bepalen industrienormen en stimuleren innovatie.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Multinationale voedings- en drankenbedrijven:<\/b><span style=\"font-weight: 400;\"> Bedrijven als Nestl\u00e9, PepsiCo en The Coca-Cola Company zijn toonaangevend in de sector. Hun enorme middelen stellen hen in staat om uitgebreid onderzoek naar de voedselmarkt uit te voeren, waardoor ze voorop blijven lopen door wereldwijde consumententrends te begrijpen en producten te lanceren die zijn afgestemd op regionale voorkeuren.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Fastfoodketens: <\/b><span style=\"font-weight: 400;\">Wereldwijde ketens zoals McDonald&#039;s, Starbucks en KFC hebben een grote invloed op de voedselmarkt. Hun grote bereik stelt hen in staat om nieuwe items te introduceren die inspelen op de lokale smaak in verschillende landen, wat vaak voedseltrends zet.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Supermarkt- en retailgiganten: <\/b><span style=\"font-weight: 400;\">Walmart, Carrefour en Tesco spelen een cruciale rol in het vormgeven van het aankoopgedrag van consumenten. Hun product placement, promoties en voorraadbeslissingen weerspiegelen direct hun uitgebreide inzichten in het marktonderzoek naar de aankoopgewoonten van consumenten.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Gespecialiseerde merken voor gezondheidsvoeding: <\/b><span style=\"font-weight: 400;\">Met de toenemende focus op gezondheid en welzijn, winnen merken als Beyond Meat en Chobani aan populariteit. Hun opkomst onderstreept het belang van marktonderzoek voor voeding om nichemarkten te begrijpen en aan te boren die worden aangestuurd door gezondheidsbewuste consumenten.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Lokale en ambachtelijke producenten: <\/b><span style=\"font-weight: 400;\">Hoewel ze misschien niet het enorme marktaandeel van multinationale giganten hebben, hebben lokale producenten, die zich vaak richten op ambachtelijke en biologische producten, een speciale plaats in de voedselmarkt. Hun begrip van lokale voorkeuren, tradities en ingredi\u00ebnten, vaak verzameld via grassroots food market research, stelt hen in staat om producten te cre\u00ebren met authentieke en unieke verkoopargumenten.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Brancheverenigingen en organisaties: <\/b><span style=\"font-weight: 400;\">Entiteiten zoals de Wereldgezondheidsorganisatie en de Voedsel- en Landbouworganisatie, hoewel geen commerci\u00eble entiteiten, dragen bij aan voedselmarktonderzoek door rapporten en studies te publiceren over wereldwijde voedselconsumptie, voeding en voedselzekerheidspatronen. Hun inzichten vormen vaak beleid en be\u00efnvloeden markttrends.<\/span><\/p>\n\n\n\n<h2 id=\"food-and-beverage-industry-market-research-uncovers-opportunities\" class=\"wp-block-heading\">New Food Product Development Research: The Sequence That Reduces Launch Risk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">New food product development research works when the sequence is disciplined. Concept screening first, using sequential monadic design to avoid halo bias. Product optimization second, using JAR (just-about-right) scales with penalty analysis to isolate which attributes to dial up or down. Concept-product fit third, because a concept that overpromises against the actual sensory experience kills repeat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Penalty analysis for just-about-right scale data is the underused instrument in this stack. It quantifies the mean drop in overall liking caused by each attribute being &#8220;too much&#8221; or &#8220;too little.&#8221; That translates directly into R&amp;D priorities. Sweetness too high by 12 percent of respondents costing 0.4 liking points is a different decision than 30 percent costing 1.1 points.<\/p>\n\n\n\n<h2 id=\"consumer-taste-test-methodologies-clt-ihut-and-when-each-wins\" class=\"wp-block-heading\">Consumer Taste Test Methodologies: CLT, IHUT, and When Each Wins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The central location test versus in-home use test question is not academic. It decides whether you measure controlled first impression or real-world consumption context. Both matter. The choice depends on the decision at hand.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Method<\/th><th class=\"has-text-align-left\" data-align=\"left\">Beste voor<\/th><th class=\"has-text-align-left\" data-align=\"left\">Trade-off<\/th><\/tr><\/thead><tbody><tr><td>Central Location Test (CLT)<\/td><td>Controlled sensory comparison, blind benchmarking, reformulation validation<\/td><td>Artificial context, single exposure<\/td><\/tr><tr><td>In-Home Use Test (IHUT)<\/td><td>Repeat intent, usage occasion capture, package interaction<\/td><td>Less controlled, longer field time<\/td><\/tr><tr><td>Hybrid CLT plus IHUT<\/td><td>Launch-critical SKUs, private label taste parity claims<\/td><td>Higher cost, requires panel continuity<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Bron<\/strong>: SIS International Research<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For private label taste parity testing, blind triangle tests followed by branded IHUT is the defensible protocol. It answers both the technical question (are they discriminable) and the commercial question (does the shopper accept parity at the price gap offered). Retailers pursuing premium private label programs rely on this exact structure.<\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    \n    \n    <title>AI-blogbanner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            background-size: 400% 400%;\n            animation: gradientMove 8s ease-in-out infinite;\n        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30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ben je klaar om de inzichten te ontdekken die leiden tot slimmere beslissingen?<\/div>\n            <div class=\"cta-subheading\">Neem vandaag nog contact op met onze onderzoeksexperts.<\/div>\n            <a href=\"mailto:Research2@sisinternational.com\" class=\"cta-button\">Neem nu contact met ons op!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<h2 id=\"food-concept-testing-services-and-the-clean-label-question\" class=\"wp-block-heading\">Food Concept Testing Services and the Clean Label Question<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clean label consumer perception is measured, not assumed. Shoppers do not read ingredient decks the way food scientists do. They read heuristics: length of list, recognizable words, front-of-pack cues, and category expectations. CATA (check-all-that-apply) methodology paired with projective mapping surfaces which claims actually shift purchase intent and which are table stakes that earn no premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pattern across categories is consistent. &#8220;No artificial&#8221; claims lift trial. &#8220;Added functional&#8221; claims lift price acceptance. &#8220;Organic&#8221; lifts neither in mainstream categories once household income and prior category behavior are controlled. Food concept testing services that skip the segmentation layer will overstate claim value across the board.<\/p>\n\n\n\n<h2 id=\"shelf-life-sensory-benchmarking-and-the-repeat-purchase-cliff\" class=\"wp-block-heading\">Shelf-Life Sensory Benchmarking and the Repeat Purchase Cliff<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shelf-life sensory benchmarking is the discipline most often shortchanged in launch timelines. Products are tested at production and again at expiration. The interesting failures happen in between. Accelerated shelf-life testing (ASLT) combined with descriptive panel calibration at multiple points in the aging curve identifies the week when the product crosses a consumer-detectable threshold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International&#8217;s sensory work across beverage and packaged food categories indicates that products failing at the midpoint of stated shelf life rarely fail on safety or spoilage. They fail on flavor drift, aroma decay, or textural change that consumers perceive but do not articulate. Repeat purchase drops before the complaint arrives.<\/p>\n\n\n\n<h2 id=\"about-sis-food-and-beverage-industry-market-research\" class=\"wp-block-heading\">About SIS Food and Beverage Market Research<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International Research is een toonaangevende leverancier van wereldwijd marktonderzoek en strategie. Met meer dan dertig jaar ervaring voert SIS uitgebreid primair en secundair onderzoek uit om de meest nauwkeurige en bijgewerkte resultaten te leveren. SIS is actief in meer dan 120 landen en bezit en exploiteert state-of-the-art focusgroepen en diepgaande interviewfaciliteiten om superieure gegevens en antwoorden te leveren voor onze klanten. We onderhouden een uitgebreide database met kwaliteitsrekruten, allemaal experts in hun vakgebied.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-31877ef42ab0c5337311d9c4c318f899 wp-block-paragraph\"><strong><em>SIS has extensive experience in the food industry market research, particularly in areas of interest including market segmentation, taste testing, customer loyalty, and market opportunity. Additional services range from trend analysis to mobile application development. For a full list of our experience in the food industry market research, we have provided <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/cvs-van-ervaring\/resume-of-experience-in-food-beverages-industry\/\">een voorbeeld van cv&#039;s en klanten waarmee we eerder hebben gewerkt<\/a>.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"where-the-category-is-moving\" class=\"wp-block-heading\">Where the Category Is Moving<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three shifts are reshaping how leading manufacturers commission food and beverage market research. Private label has moved from price play to quality play, which raises the bar on taste parity evidence. The sober-curious shift is creating white space in adult non-alcoholic categories where sensory expectations are borrowed from alcohol, not soft drinks. Functional ingredients are being evaluated on delivered experience, not label claim, which puts sensory back at the center of positioning.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-d996de491bb41cd546ac4545bc03236c wp-block-paragraph\"><strong><em>In structured expert interviews SIS conducts with category managers, R&amp;D leads, and quality professionals across food and beverage retailers and manufacturers in the US, UK, and India, the consistent theme is compression of the concept-to-shelf cycle without compression of the validation stack. The firms holding both are winning.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"the-sis-perspective\" class=\"wp-block-heading\">The SIS Perspective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International Research has conducted food and beverage market research across more than 135 countries for four decades, spanning CLT and IHUT programs, descriptive panel builds, concept testing services, shelf-life sensory benchmarking, and B2B expert interviews with category buyers and quality leaders. The work sits inside client launch decisions, reformulation gates, and private label parity claims. That is the standard the category now requires.<\/p>\n\n\n\n<h2 id=\"fa-qs\" class=\"wp-block-heading\">Veelgestelde vragen<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1785384219069\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>What is food and beverage market research?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Food and beverage market research measures product acceptance, concept appeal, and category behavior among defined consumer segments. It combines sensory testing, concept evaluation, and shopper analytics to support reformulation, launch, pricing, and claim decisions before a product reaches shelf.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785384220620\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>What is the difference between a central location test and an in-home use test?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>A central location test controls the serving protocol, temperature, order, and palate cleansing, which makes it the right instrument for blind comparison and reformulation sign-off. An in-home use test places product in the real consumption occasion over several days, which is where repeat intent, package interaction, and usage frequency become measurable. Launch-critical SKUs usually run both.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785384221564\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>How many respondents does a taste test need?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Sample size follows the decision, not convention. Consumer hedonic cells typically run 100 to 150 category users per product to detect meaningful liking differences. Discrimination tests such as triangle and duo-trio follow the power tables in ISO 4120, which often means 55 to 100 assessors depending on the difference being ruled in or out. Trained descriptive panels operate with 8 to 12 calibrated assessors, because reliability comes from calibration rather than volume.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785384222826\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>How long does an in-home use test take to field?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Placement length is set by the usage cycle being observed. Single-serve beverages can be evaluated inside a week. Products with a build-up effect, such as coffee systems, supplements, or pet food, generally require two to four weeks of placement to capture wear-out or acclimation. Recruitment, shipping, compliance checks, and diary completion add to the total, and multi-country programs need buffer for customs clearance on product shipments.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785384431673\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\"><strong>What drives the cost of a food and beverage research program?<\/strong><\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Five factors move the budget more than anything else. Incidence rate of the target user, number of cells and product rotations, whether product is shipped to homes or served on site, the number of markets and languages, and the depth of the sensory instrument. A trained descriptive panel build costs more than a consumer hedonic read, and it answers a question the consumer read cannot.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785384432534\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How are taste parity and preference claims substantiated?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Comparative taste claims in the United States are challenged through the National Advertising Division, so the protocol has to survive review, not just produce a favorable number. Parity claims rest on discrimination testing under ISO 4120 or ASTM E1885. Preference claims rest on blind paired preference among several hundred category users, projectable to the claimed population, with documented protocol and analysis plan set before fielding.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h2>Onze vestigingslocatie in New York<\/h2>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2e verdieping, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2>Over SIS Internationaal<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/\">SIS Internationaal<\/a> biedt kwantitatief, kwalitatief en strategisch onderzoek. Wij bieden data, tools, strategie\u00ebn, rapporten en inzichten voor besluitvorming. Wij voeren ook interviews, enqu\u00eates, focusgroepen en andere marktonderzoeksmethoden en -benaderingen uit.<a href=\"https:\/\/www.sisinternational.com\/nl\/over-sis-internationaal-onderzoek\/contact-sis-international-market-research\/\"> Neem contact met ons op<\/a> voor uw volgende marktonderzoeksproject.<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS is een toonaangevend wereldwijd marktonderzoeksbedrijf. Ontdek nieuwe kansen en inzichten met marktonderzoek in de voedings- en drankenindustrie.<\/p>","protected":false},"author":1,"featured_media":74339,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22018","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/22018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=22018"}],"version-history":[{"count":11,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/22018\/revisions"}],"predecessor-version":[{"id":74345,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/22018\/revisions\/74345"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/74339"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=22018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}