{"id":19210,"date":"2015-10-27T05:44:15","date_gmt":"2015-10-27T05:44:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19210"},"modified":"2026-07-31T02:00:42","modified_gmt":"2026-07-31T06:00:42","slug":"marktonderzoek-naar-persoonlijke-verzorgingsproducten","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/resumes-of-experience\/personal-care-products-market-research\/","title":{"rendered":"Marktonderzoek naar persoonlijke verzorgingsproducten"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Personal Care Products Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-87c99cc3\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" class=\"gb-image gb-image-87c99cc3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Personal-care-market-reserch.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Personal care market reserch\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Personal-care-market-reserch.jpg 1672w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Personal-care-market-reserch-300x169.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Personal-care-market-reserch-1024x576.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Personal-care-market-reserch-768x432.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Personal-care-market-reserch-1536x864.jpg 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Personal-care-market-reserch-18x10.jpg 18w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Personal care market research has shifted from tracking category volumes to decoding why a shopper reaches past a heritage brand for an indie SKU at eye level. The winners are the brands that read that reach correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personal care is now a category where a serum launched by a former chemist can outsell a global brand in eighteen months, where Ulta&#8217;s Conscious Beauty filter reshapes assortment logic, and where Amazon&#8217;s Premium Beauty program has become a legitimate department store substitute. The strategic questions have changed. Personal care market research has to change with them.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-3692cc00c2a51b9b204c702e444508ad is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-d3c6c3d8b2f8c21611f1e66a2ae5c016\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-beauty-and-personal-care-trends-actually-signal-to-category-leaders\">What Beauty and Personal Care Trends Actually Signal to Category Leaders<\/a><\/li><li class=\"\"><a href=\"#cosmetic-product-claims-testing-that-holds-under-regulatory-and-retailer-scrutiny\">Cosmetic Product Claims Testing That Holds Under Regulatory and Retailer Scrutiny<\/a><\/li><li class=\"\"><a href=\"#personal-care-shopper-journey-analytics-across-channels-that-no-longer-behave-separately\">Personal Care Shopper Journey Analytics Across Channels That No Longer Behave Separately<\/a><\/li><li class=\"\"><a href=\"#beauty-category-management-strategy-that-wins-the-fixture-reset\">Beauty Category Management Strategy That Wins the Fixture Reset<\/a><\/li><li class=\"\"><a href=\"#hair-care\">Hair Care<\/a><\/li><li class=\"\"><a href=\"#skin-care\">Skin Care<\/a><\/li><li class=\"\"><a href=\"#oral-care\">Oral Care<\/a><\/li><li class=\"\"><a href=\"#vision-care\">Vision Care<\/a><\/li><li class=\"\"><a href=\"#perfume\">Perfume<\/a><\/li><li class=\"\"><a href=\"#where-the-best-personal-care-market-research-programs-concentrate-investment\">Where the Best Personal Care Market Research Programs Concentrate Investment<\/a><\/li><li class=\"\"><a href=\"#key-questions\">FAQs<\/a><\/li><li class=\"\"><a href=\"#sample-of-current-and-past-clients\">Sample of Current and Past Clients:<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"what-beauty-and-personal-care-trends-actually-signal-to-category-leaders\" class=\"wp-block-heading\">What Beauty and Personal Care Trends Actually Signal to Category Leaders<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The visible trends including clean beauty, dermatologist-led brands, biotech ingredients, refillable packaging, and men&#8217;s grooming expansion are not the insight. The insight is the mechanism underneath. Ingredient literacy among shoppers has crossed a threshold. Consumers now shop for niacinamide, bakuchiol, or ceramides the way they once shopped for a brand promise. That collapses the equity premium that legacy houses built over decades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The practical consequence is a repositioning problem for brands like Olay, Neutrogena, and Pantene. Their moats were shelf presence, TV reach, and trade terms. Those moats leak when a shopper arrives at fixture already knowing what molecule she wants. Beauty and personal care trends worth tracking are the ones that change how the shopper decides, not the ones that change what she buys.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-global-color-9-color has-text-color has-link-color wp-elements-0d04df9f4e7f28dc6bf13c667c0e9598 wp-block-paragraph\"><strong><em>According to SIS International Research, brands that treat ingredient claims as the primary purchase driver, rather than brand heritage, consistently outperform on trial rates in mass and prestige channels across North America, Western Europe, and urban Asia-Pacific markets.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - Personal Care Market by Region -->\n<div id=\"sisPCRWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; font-size:clamp(18px,2.4vw,26px); line-height:1.3; margin:0 0 6px 0; color:#073f64; font-weight:700;\">\n    Where the World Buys Personal Care\n  <\/h3>\n  <p style=\"text-align:center; font-size:clamp(12px,1.4vw,15px); margin:0 auto 22px auto; max-width:660px; color:#216896;\">\n    Share of the global personal care and beauty market by region, showing how demand has shifted toward Asia-Pacific\n  <\/p>\n\n  <div style=\"display:flex; flex-wrap:wrap; align-items:center; justify-content:center; gap:clamp(16px,4vw,48px); width:100%; box-sizing:border-box;\">\n\n    <div style=\"flex:1 1 260px; min-width:0; max-width:380px; display:flex; justify-content:center; align-items:center;\">\n      <div style=\"position:relative; width:100%; max-width:330px;\">\n        <svg id=\"sisPCRSvg\" viewBox=\"0 0 300 250\" width=\"100%\" height=\"auto\" style=\"display:block; overflow:visible;\" preserveAspectRatio=\"xMidYMid meet\" role=\"img\" aria-label=\"3D pie chart of personal care market by region\">\n          <defs>\n            <linearGradient id=\"pcrG1\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0%\" stop-color=\"#3a86b8\"\/><stop offset=\"100%\" stop-color=\"#216896\"\/><\/linearGradient>\n            <linearGradient id=\"pcrG2\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0%\" stop-color=\"#2e7bad\"\/><stop offset=\"100%\" stop-color=\"#175476\"\/><\/linearGradient>\n            <linearGradient id=\"pcrG3\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0%\" stop-color=\"#1d5f8a\"\/><stop offset=\"100%\" stop-color=\"#0c4569\"\/><\/linearGradient>\n            <linearGradient id=\"pcrG4\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0%\" stop-color=\"#5f93b5\"\/><stop offset=\"100%\" stop-color=\"#42789d\"\/><\/linearGradient>\n            <linearGradient id=\"pcrG5\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0%\" stop-color=\"#9fbccf\"\/><stop offset=\"100%\" stop-color=\"#7ba3bd\"\/><\/linearGradient>\n          <\/defs>\n          <g id=\"pcrSlices\"><\/g>\n        <\/svg>\n      <\/div>\n    <\/div>\n\n    <div style=\"flex:1 1 230px; 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text-decoration:underline;\">SIS International Personal Care Products Market Research<\/a><br>\n    <span style=\"font-style:italic;\">Regional shares are approximate and vary by source and definition.<\/span>\n  <\/p>\n\n  <script>\n  (function(){\n    var SVGNS='http:\/\/www.w3.org\/2000\/svg';\n    var cx=150, cy=112, rx=112, ry=66, depth=26, lift=11;\n    var data=[\n      {v:40, top:'url(#pcrG1)', side:'#16496b', label:'Asia-Pacific',        desc:'The largest and fastest growing region, led by skin care demand in China, Japan, and Korea'},\n      {v:25, top:'url(#pcrG2)', side:'#103c58', label:'North America',        desc:'A mature, premium heavy market with strong e-commerce adoption'},\n      {v:22, top:'url(#pcrG3)', side:'#082f49', label:'Europe',               desc:'A sustainability leader with deep heritage beauty and fragrance brands'},\n      {v:8,  top:'url(#pcrG4)', side:'#345f7c', label:'Latin America',        desc:'A fast rising region with strong demand for hair and color cosmetics'},\n      {v:5,  top:'url(#pcrG5)', side:'#5c869e', label:'Middle East & Africa', desc:'An emerging region with premium fragrance and skin care growth'}\n    ];\n    var total=0,i; 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Retailers are now enforcing tighter than regulators in several categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cosmetic product claims testing that works commercially answers three questions in one design. Can the claim survive regulatory challenge. Does the claim move a shopper at shelf. Does the claim differentiate against the two SKUs flanking it. Consumer perception studies run in isolation from instrumental testing generate claims that legal approves and shoppers ignore. The better protocol pairs blinded home-use testing with concept-product fit measurement and a hedonic scale on efficacy perception. That triangulation is what defensible claims look like.<\/p>\n\n\n\n<h2 id=\"personal-care-shopper-journey-analytics-across-channels-that-no-longer-behave-separately\" class=\"wp-block-heading\">Personal Care Shopper Journey Analytics Across Channels That No Longer Behave Separately<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The shopper journey in personal care has fractured into a sequence that treats every channel as a discovery, validation, or fulfillment layer depending on the category. TikTok discovers. Reddit and YouTube validate. Amazon or Target fulfills. Sephora and Ulta anchor the higher-consideration purchases and increasingly own the loyalty data that used to sit with brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personal care shopper journey analytics that produce commercial value map the specific handoff points where intent converts or leaks. A shopper who saw a serum on TikTok, searched it on Amazon, read the reviews, and bought it at Ulta represents a completely different economics than the version that bought directly on the brand's DTC site. Brands that measure these paths as one journey rather than four separate funnels see their attribution and their trade spend allocation shift materially.SIS International's shopper journey work across mass, prestige, and DTC personal care buyers indicates that ratings and reviews on the retailer site, not the brand's own content, are the highest-weighted validation input for first-time buyers in skincare and haircare above a twenty-dollar price point.<\/p>\n\n\n\n<h2 id=\"beauty-category-management-strategy-that-wins-the-fixture-reset\" class=\"wp-block-heading\">Beauty Category Management Strategy That Wins the Fixture Reset<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Category captains at Walmart, Target, CVS, and Walgreens rebuild fixtures on a defined cycle, and that reset is where market share is redistributed. Beauty category management strategy that wins the reset comes prepared with shopper data the retailer does not have, a shelf principle argument grounded in decision trees, and an assortment recommendation that grows the total category rather than just the captain's brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The differentiated preparation is a shopper decision tree built from actual point-of-purchase behavior, not stated preference. Trade spend optimization for mass market beauty brands follows the same logic. Trade dollars concentrated behind the two or three SKUs the decision tree identifies as decision points return multiples of trade dollars sprayed evenly across the portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - Personal Care Market by Segment -->\n<div id=\"sisPCWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; font-size:clamp(18px,2.4vw,26px); line-height:1.3; margin:0 0 6px 0; color:#073f64; font-weight:700;\">\n    What Makes Up the Personal Care Market\n  <\/h3>\n  <p style=\"text-align:center; font-size:clamp(12px,1.4vw,15px); margin:0 auto 26px auto; max-width:680px; color:#216896;\">\n    Share of the global personal care and beauty market held by each product category, showing where consumer spending concentrates\n  <\/p>\n\n  <div id=\"sisPCBars\" style=\"width:100%; max-width:720px; margin:0 auto; box-sizing:border-box;\"><\/div>\n\n  <!-- TOOLTIP -->\n  <div id=\"sisPCTip\" style=\"position:absolute; pointer-events:none; opacity:0; transition:opacity .12s ease; background:#073f64; color:#ffffff; padding:8px 11px; border-radius:6px; font-size:13px; line-height:1.35; max-width:240px; box-shadow:0 4px 14px rgba(7,63,100,.35); z-index:20; transform:translate(-50%,-115%); text-align:left;\"><\/div>\n\n  <!-- SOURCES -->\n  <p style=\"font-size:clamp(10px,1.1vw,12px); color:#5c7a8c; line-height:1.5; margin:22px 0 0 0; text-align:left;\">\n    Source 1: <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/beauty-personal-care-products-market\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">Beauty and Personal Care Market by Product Segment<\/a><br>\n    Source 2: <a href=\"https:\/\/www.sisinternational.com\/expertise\/resumes-of-experience\/personal-care-products-market-research\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">SIS International Personal Care Products Market Research<\/a><br>\n    <span style=\"font-style:italic;\">Segment shares are approximate. Published splits vary by source and category definition.<\/span>\n  <\/p>\n\n  <script>\n  (function(){\n    var data=[\n      {label:'Skin care',       v:33, color:'#073f64', desc:'The largest and fastest premiumizing category, from moisturizers to serums and sun care'},\n      {label:'Hair care',       v:22, color:'#0c4569', desc:'A broad segment spanning shampoos, styling, coloring, and treatment products'},\n      {label:'Color cosmetics', v:15, color:'#175476', desc:'Makeup and color products, expanding with inclusive shade ranges'},\n      {label:'Fragrance',       v:12, color:'#216896', desc:'Perfumes and scents, a resilient category with strong premium appeal'},\n      {label:'Oral care',       v:10, color:'#3a86b8', desc:'Toothpaste, brushes, and whitening, driven by innovation and daily use'}\n    ];\n    var maxV=35;\n    var wrap=document.getElementById('sisPCBars');\n    var tip=document.getElementById('sisPCTip');\n    var container=document.getElementById('sisPCWrap');\n 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focus groups in the US with hairdressers to determine their attitudes toward a new bleaching product.<\/li>\n\n\n\n<li>Competitive Intelligence Tracking Studies to identify new products.<\/li>\n\n\n\n<li>Quantitative Study with consumers to determine their attitudes toward new hair care products in the US.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"skin-care\" class=\"wp-block-heading\">Skin Care<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted mall intercept product to determine consumers\u2019 attitudes toward a new skin care products.<\/li>\n\n\n\n<li>Conducted market entry study for skin care products in China.<\/li>\n\n\n\n<li>Conducted in-depth interviews of skin care product users (women and men) who were interested in organic products, luxury beauty products, a sustainable lifestyle, and who were environmentally conscious.<\/li>\n\n\n\n<li>Study created for the development and launch of a high-end skin care product line with a focus on understanding the target\u2019s attitudes and developing product concepts.<\/li>\n\n\n\n<li>Conducted Eye Cream Product testing with product placement over 11 days for consumer feedback<\/li>\n<\/ul>\n\n\n\n<h2 id=\"oral-care\" class=\"wp-block-heading\">Oral Care<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted ongoing tracking studies for new oral care products.<\/li>\n\n\n\n<li>Conducted focus groups for a new toothbrush in the US.<\/li>\n\n\n\n<li>Toothbrush Distributor Research in the US for an Asian firm.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"vision-care\" class=\"wp-block-heading\">Vision Care<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Several market analyses in Europe on contact lens products.<\/li>\n\n\n\n<li>Conducted focus groups for consumers in Europe for hard and soft contact lens.<\/li>\n\n\n\n<li>In-depth analysis of a Vision Care laboratory in the US.<\/li>\n\n\n\n<li>Conducted a Competitive Intelligence study on competitors in the contact lens and contact solutions markets.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"perfume\" class=\"wp-block-heading\">Perfume<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conducted Focus Groups for fragrance testing (Perfume Sensuality Study).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    \n    \n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, 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translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research2@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"where-the-best-personal-care-market-research-programs-concentrate-investment\" class=\"wp-block-heading\">Where the Best Personal Care Market Research Programs Concentrate Investment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on SIS International's engagements across beauty and personal care manufacturers, retailers, and ingredient suppliers, the highest-return research investments concentrate in four areas: claims testing tied to specific retailer standards, shopper decision tree work at the sub-category level, men's grooming and Gen Z segmentation with genuine ethnographic depth, and sustainability perception studies that separate stated preference from purchase behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pattern across brands that gain share is consistent. Research is commissioned against a named decision, not a general curiosity. A market entry strategy for a new skincare line. A repositioning ahead of a category reset. A claims defense before a competitive challenge. A pricing corridor test before a promotional lift measurement on a new cosmetic product. When personal care market research is scoped to the decision, the evidence gets used. When it is scoped to the category, the report gets filed.<\/p>\n\n\n\n<h2 id=\"key-questions\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1785363826878\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What does personal care market research typically include?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It includes claims testing, shopper decision tree analysis, category management studies, competitive assortment audits, DTC economics modeling, and segmentation work across skincare, haircare, color cosmetics, grooming, and personal hygiene categories.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785363835240\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How is claims testing done for cosmetic products?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Claims testing pairs blinded home-use trials, instrumental measurement, and consumer perception studies to produce evidence that satisfies FTC guidance, EU Cosmetics Regulation 1223\/2009, and retailer standards like Sephora Clean and Ulta Conscious Beauty.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785363836388\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is the biggest threat to legacy personal care brands?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Retailer private label programs including Target's Up&amp;Up, CVS Beauty 360, and Costco's Kirkland Signature that now match on formulation credibility rather than only competing on price.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785363837502\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How should brands think about DTC channel economics in personal care?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>DTC works when it has a defined job such as subscription retention, first-party data capture, or community-led product seeding. Pure customer acquisition through paid social rarely covers CAC below a forty-dollar order value.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785363839025\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What differentiates strong beauty category management strategy?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A shopper decision tree built from point-of-purchase behavior rather than stated preference, and an assortment recommendation that grows total category sales rather than only the captain's own brands.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 id=\"sample-of-current-and-past-clients\" class=\"wp-block-heading\">Sample of Current and Past Clients:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avon<\/li>\n\n\n\n<li>Bausch&amp;Lomb<\/li>\n\n\n\n<li>Colgate Palmolive<\/li>\n\n\n\n<li>Goldwell<\/li>\n\n\n\n<li>Estee Lauder<\/li>\n\n\n\n<li>Lever Brothers<\/li>\n\n\n\n<li>Primavera<\/li>\n\n\n\n<li>Procter and Gamble<\/li>\n\n\n\n<li>Revlon<\/li>\n\n\n\n<li>Shiseido<\/li>\n\n\n\n<li>Firmenich International Fine Fragrance Center<\/li>\n<\/ul>\n\n\n<h2>Our Facility Location in New York<\/h2>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010\u00a0 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2>About SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/\">SIS International<\/a> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches.<a href=\"https:\/\/www.sisinternational.com\/about-sis-international-research\/contact-sis-international-market-research\/\"> Contact us<\/a> for your next Market Research project.<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Marktonderzoek naar persoonlijke verzorgingsproducten: samenvatting van ervaring<\/p>","protected":false},"author":1,"featured_media":74208,"parent":15106,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19210","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=19210"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19210\/revisions"}],"predecessor-version":[{"id":74389,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19210\/revisions\/74389"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/74208"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=19210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}