{"id":19165,"date":"2015-10-26T03:05:34","date_gmt":"2015-10-26T03:05:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19165"},"modified":"2026-03-13T00:58:26","modified_gmt":"2026-03-13T04:58:26","slug":"resume-of-experience-in-consumer-and-packaged-goods","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/consumer-market-research-page\/resume-of-experience-in-consumer-and-packaged-goods\/","title":{"rendered":"Marktonderzoek naar consumenten- en verpakte goederen"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Market Research Experience in the Consumer Industries<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-619cfc43\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-619cfc43\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-1.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Food packaging (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adverteren<\/h3>\n\n\n\n<p>Diepte-interviews met leidinggevenden die reclame inkopen in Azi\u00eb, Latijns-Amerika en Europa, waarin wordt ge\u00ebvalueerd hoe zij hun reclamebudgetten besteden en wat hun mediabehoeften zijn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kleding<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantitative study on apparel in the UK and Germany.<\/li>\n\n\n\n<li>Market study in the US for women\u2019s apparel.<\/li>\n\n\n\n<li>Market study in the US for infant wear.<\/li>\n\n\n\n<li>Market study in the US for swimwear.<\/li>\n\n\n\n<li>Market study in the US for menswear.<\/li>\n\n\n\n<li>Market study in the US for fabrics.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/rainwear-apparel-market-research\/\" title=\"Marktonderzoek naar regenkleding\"  data-wpil-monitor-id=\"6839\">Market study for upscale women\u2019s apparel<\/a> and accessories.<\/li>\n\n\n\n<li>Market study for sneakers in Japan.<\/li>\n\n\n\n<li>Intercept-onderzoek naar kledingwinkels in het middensegment in Frankrijk, Spanje en Zuid-Korea<\/li>\n\n\n\n<li>Automobiel<\/li>\n<\/ul>\n\n\n\n<p>Global qualitative <a href=\"https:\/\/www.sisinternational.com\/nl\/consumer-analytics-eharmony-hypothetical-case-study\/\" title=\"Consumer Analytics: eHarmony Hypothetical Case Study\"  data-wpil-monitor-id=\"4334\">study of automobile drivers and consumers<\/a> in Argentina, Brazil, France, Germany, Hong Kong, Italy, Japan, Malaysia, Netherlands, Norway, Puerto Rico, Singapore, Thailand, and the UK.<\/p>\n\n\n\n<p>US survey of consumers to determine their attitudes about using premium gasoline.<\/p>\n\n\n\n<p>Conducted focus groups with consumers who have purchased high-end cars.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beverage&nbsp; &#8211; Non Alcoholic<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of the market for Japanese coffee makers.<\/li>\n\n\n\n<li>Organized a discussion panel of mothers and single people for a juice manufacturer.<\/li>\n\n\n\n<li>Conducted <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/focusgroepen\/focusgroepen-over-alcohol\/\" title=\"Focusgroepen over alcohol: alcoholische en niet-alcoholische dranken\u00a0\"  data-wpil-monitor-id=\"1602\">focus groups for global beverage<\/a> company.<\/li>\n\n\n\n<li>Marktonderzoek om de omvang van de markt, het potentieel en de optimale distributie van een drankproduct uit Mexico naar India te bepalen.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Beverages &#8211; Alcoholic<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted focus groups for a new beer can in the US.<\/li>\n\n\n\n<li>Quantitative study for a new product concept for beer in the US.<\/li>\n\n\n\n<li>Conducted focus groups for vodka in the US.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Creditcards<\/h3>\n\n\n\n<p>Conducted global quantitative study of consumer credit card usage in Europe, South Africa, the Middle East, Asia, and Latin America.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consumentenvoorkeurstudies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantitative study that determined consumer preferences for imaging equipment.<\/li>\n\n\n\n<li>Interviewed affluent women to study their spending habits.<\/li>\n\n\n\n<li>Conducted a study to determine whether or not a particular brand\u2019s store conforms to its overall brand identity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Consumentenonderzoeken naar lezerspubliek<\/h3>\n\n\n\n<p>Evaluation of reading trends for publications in Latin America, determining who read selected magazines and their attitudes and level of usage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitieve inlichtingenstudies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantitative study covering the US, Puerto Rico, and the Dominican Republic to determine what competitive products are produced in those countries and how they are promoted.<\/li>\n\n\n\n<li>Business intelligence study about the competitive environment of the cutlery market in Europe and Latin America.<\/li>\n\n\n\n<li>Field research to locate and purchase competitive coffee maker products in the UK, Spain, and Germany.<\/li>\n\n\n\n<li>Evaluation of competitive air filtering systems for consumers in Italy, France, Germany, the UK, and Spain.<\/li>\n\n\n\n<li>Competitive evaluation of air treatment products and filtering systems.<\/li>\n\n\n\n<li>Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures.<\/li>\n\n\n\n<li>Competitive analysis of the R&amp;D departments of large consumer products firms.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/fashion-market-research\/\" title=\"Marktonderzoek mode en kleding\"  data-wpil-monitor-id=\"7116\">Market intelligence study covering apparel<\/a> and infant wear offerings of mass merchandisers in the retail industry.<\/li>\n\n\n\n<li>Created a competitor profile for a major consumer products firm.<\/li>\n\n\n\n<li>Global strategy competitive assessment for <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/strategieconsulting\/packaging-intelligence\/\" title=\"Consumer Packaging Strategy Solutions\"  data-wpil-monitor-id=\"6760\">consument<\/a> goods and packaged foods supplier.<\/li>\n\n\n\n<li>Analysis of the reorganization of a major player in the consumer products industry and its implications for the firm.<\/li>\n\n\n\n<li>In-store interviews with business owners in Chinatown, New York.<\/li>\n\n\n\n<li>Competitive Intelligence Study on the Contact Lens and\u00a0Contact Solutions Markets in the US<\/li>\n\n\n\n<li>Conducted a competitor analysis on the aroma care and insect killer markets in the US.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Electronics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted consumer surveys to determine preference for consumer electronic equipment.<\/li>\n\n\n\n<li>Conducted <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/consumer-goods-market-research\/\" title=\"Marktonderzoek naar consumptiegoederen\"  data-wpil-monitor-id=\"6283\">consumer surveys in the digital camera market<\/a>.<\/li>\n\n\n\n<li>Conducted focus groups for US consumers to test new consumer products in the digital camera market.<\/li>\n\n\n\n<li>Conducted national and international market study regarding flat panel plasma and LCD televisions.<\/li>\n\n\n\n<li>Conducted consumer focus groups to analyze what factors determine the appeal to customers of demo contents displayed in a store.<\/li>\n\n\n\n<li>Conducted dealer in-depth interviews to understand how dealers are using demo contents for promoting sales.<\/li>\n\n\n\n<li>Conducted international quantitative TV study to determine the attitudes and usage habits of TV customers in India, China, UK, and the US.<\/li>\n\n\n\n<li>Conducted focus groups on MP3 usage.<\/li>\n\n\n\n<li>Market study on TV callbacks.<\/li>\n\n\n\n<li>Conducted consumer intercept study at a major convention center in New York.<\/li>\n\n\n\n<li>Conducted study to understand how people use a particular computer program and how the purchase decision was influenced and made within businesses of different sizes.<\/li>\n\n\n\n<li>Conducted research study on users of the Mac operating system.<\/li>\n\n\n\n<li>Conducted focus groups of mobile phone users who reflected market share of top brands.<\/li>\n\n\n\n<li>Conducted research study to understand <a href=\"https:\/\/www.sisinternational.com\/nl\/de-neurobiologische-basis-van-consumentenkeuze\/\" title=\"Marktonderzoek naar consumentenneuromarketing\"  data-wpil-monitor-id=\"2682\">market<\/a> response to the existing Blu-ray player and to examine consumer needs and attitude towards the player.<\/li>\n\n\n\n<li>Conducted feasibility study to assess the launch of AV products in various Asian markets.<\/li>\n\n\n\n<li>Conducted interviews in Israel and South Africa with TV purchase decision-makers who had recently purchased an LCD TV<\/li>\n\n\n\n<li>Conducted a qualitative study on home theater.<\/li>\n\n\n\n<li>Conducted focus groups and qualitative <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/packaging-design-market-research\/\" title=\"Marktonderzoek naar verpakkingsontwerp\"  data-wpil-monitor-id=\"6193\">research on a new headphone packaging<\/a> program.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Fast Moving Consumer Goods<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluated of the top worldwide packaged goods firms on a regional basis.<\/li>\n\n\n\n<li>Interviewed CEOs of mid-sized consumer products firms to determine the strategic issues facing their businesses.<\/li>\n\n\n\n<li>Conducted CATI interviews with ordinary consumers who have shopped at a combination of different supermarkets in the greater London area to evaluate their shopping experience and needs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Fitness<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted focus groups in gyms in Chicago and Los Angeles to test a new watch.<\/li>\n\n\n\n<li>Conducted a study of US consumer attitudes toward physical fitness.<\/li>\n\n\n\n<li>Conducted focus groups in San Francisco with consumers regarding their acceptance of a new general nutrition product.<\/li>\n\n\n\n<li>Evaluation of the fitness market in Europe.<\/li>\n\n\n\n<li>Conducted advertisement pre-test for consumer fitness product advertisement in the US.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Household Appliances and Products<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doorlopende concurrentiebewaking voor een fabrikant en distributeur van een breed scala aan huishoudelijke producten.<\/li>\n\n\n\n<li>Interviews afgenomen en huisbezoeken afgelegd bij recente kopers van zakloze stofzuigers in de VS.<\/li>\n\n\n\n<li>Onderzoeks- en ontwikkelingsstudie naar nieuwe productidee\u00ebn voor keukens en badkamers<\/li>\n\n\n\n<li>Onderzoeken naar markt- en concurrentie-informatie over trends op het gebied van woningrenovatie en -decoratie.<\/li>\n\n\n\n<li>Analyse van de markt voor kamerplanten.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/electronic-circuits-market-research\/\" title=\"Marktonderzoek naar elektronische schakelingen\"  data-wpil-monitor-id=\"6925\">Market feasibility study for household electronic<\/a> air fresheners and insecticides in Germany and Brazil.<\/li>\n\n\n\n<li>Focusgroepen voor consumenten over hun houding ten opzichte van een nieuwe generatie blenders in het Verenigd Koninkrijk, Frankrijk en Duitsland.<\/li>\n\n\n\n<li>Marktonderzoek in de VS voor woninginrichting.<\/li>\n\n\n\n<li>Marktonderzoek in de VS voor placemats.<\/li>\n\n\n\n<li>Voerde postonderscheppingen uit voor een onderzoek naar airconditioners en luchtontvochtigers in de VS.<\/li>\n\n\n\n<li>Voerde een marktonderzoek uit naar koffiezetapparaten in Japan, Duitsland, Spanje en het Verenigd Koninkrijk.<\/li>\n\n\n\n<li>Voerde een bestekonderzoek uit in Europa, Azi\u00eb en Latijns-Amerika.<\/li>\n\n\n\n<li>Conducted study to gain insight from high-end consumers about the appearance and design of various home electronics.<\/li>\n\n\n\n<li>Marktonderzoek uitgevoerd om informatie te verkrijgen over het ontwikkelen van nieuwe concepten en het genereren van idee\u00ebn voor koelkasten.<\/li>\n\n\n\n<li>Onderzoek uitgevoerd voor een bedrijf dat beveiligingssystemen voor woningen levert<\/li>\n\n\n\n<li>Conducted home visits with people who own front-loading washing machines and Frrench-door style refrigerators<\/li>\n\n\n\n<li>Conducted focus groups for consumers on their opinion to a future concepts of coffee machines<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">IC Recorder<\/h3>\n\n\n\n<p>Market study for IC Recorders in the US surveying retail outlets\u2019 product offerings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Juvenile<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market evaluation of the Juvenile Lifestyle market.<\/li>\n\n\n\n<li>Conducted survey on teen cell phone usage.<\/li>\n\n\n\n<li>Conducted focus groups in Japan and the UK to determine competitors to a popular children\u2019s book series sold through a major book retailer.<\/li>\n\n\n\n<li>Conducted in-depth interviews regarding diaper usage.<\/li>\n\n\n\n<li>Conducted recruitment and designed screener for IDIs of moms with infants.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Luxury Goods<\/h3>\n\n\n\n<p>Conducted jewelry study for a high-end company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market Repositioning Studies<\/h3>\n\n\n\n<p>Conducted study on French-speaking Canada to determine competitive literature and repositioning of consumer products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market Segmentation Studies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluation of the market size, segmentation, distribution, wholesale, retail pricing, and potential acquisition candidates for the mattress <a href=\"https:\/\/www.sisinternational.com\/nl\/market-research-tijuana-mexico\/\" title=\"Market Research in Tijuana, Mexico\"  data-wpil-monitor-id=\"6924\">market in Mexico<\/a>.<\/li>\n\n\n\n<li>Competitor and market segment tracking studies in the personal care and household products sectors to pinpoint market opportunities in established and emerging markets.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Men\u2019s Razor Products<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>European quantitative study on a new men\u2019s razor product.<\/li>\n\n\n\n<li>Interviewed barbers and African American men who shave their heads and\/or faces with razors to analyze a variety of facial care and shaving products.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Verpakking<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Child-resistant packaging survey in the US on customer attitudes toward traditional closure packaging vs. blister packs.<\/li>\n\n\n\n<li>Conducted recruitment and moderation of high-end headphone users for packaging design study.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Psychographic Studies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted several focus groups on the living standards of Hispanic and Asian groups.<\/li>\n\n\n\n<li>Conducted focus groups analyzing the attitudes of different ethnic groups toward different types of music.<\/li>\n\n\n\n<li>Conducted in-depth interviews for a qualitative study on the understanding of consumer associations with new and existing brand names.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Watches<\/h3>\n\n\n\n<p>Usage of consumer watches in the US: demographics, attitudes, and pricing for market positioning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sample of our Past and Present Clients<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising Age International<\/li>\n\n\n\n<li>Amerikaanse Huisproducten<\/li>\n\n\n\n<li>Amway Corporation<\/li>\n\n\n\n<li>Appel<\/li>\n\n\n\n<li>Bausch &amp; Lomb<\/li>\n\n\n\n<li>Biomist Technology<\/li>\n\n\n\n<li>Cartier<\/li>\n\n\n\n<li>Citizen Watch Corporation<\/li>\n\n\n\n<li>Closure Manufacturers Association<\/li>\n\n\n\n<li>Colgate-Palmolive Company<\/li>\n\n\n\n<li>Coors<\/li>\n\n\n\n<li>Dekko Heating Technologies<\/li>\n\n\n\n<li>Eastman Kodak Company<\/li>\n\n\n\n<li>Est\u00e9e Lauder<\/li>\n\n\n\n<li>Farallon Hoofdstad<\/li>\n\n\n\n<li>Ford Motorbedrijf<\/li>\n\n\n\n<li>Global Focus<\/li>\n\n\n\n<li>Grolsch<\/li>\n\n\n\n<li>Heineken<\/li>\n\n\n\n<li>Infocomm. International<\/li>\n\n\n\n<li>IPS<\/li>\n\n\n\n<li>Jacob Javits<\/li>\n\n\n\n<li>LG<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Levensfitness<\/li>\n\n\n\n<li>Mars<\/li>\n\n\n\n<li>Mastercard International<\/li>\n\n\n\n<li>Philip Morris<\/li>\n\n\n\n<li>Polaroid<\/li>\n\n\n\n<li>Procter en Gamble<\/li>\n\n\n\n<li>Round Table Research<\/li>\n\n\n\n<li>Samsung<\/li>\n\n\n\n<li>SC Johnson-was<\/li>\n\n\n\n<li>Seagrams<\/li>\n\n\n\n<li>Sennheiser<\/li>\n\n\n\n<li>Zonnester<\/li>\n\n\n\n<li>Synovaat<\/li>\n\n\n\n<li>Tesco<\/li>\n\n\n\n<li>The Dial Corporation<\/li>\n\n\n\n<li>The Gillette Company<\/li>\n\n\n\n<li>Tijd Internationaal<\/li>\n\n\n\n<li>Speelgoed R Us<\/li>\n\n\n\n<li>Unilever<\/li>\n\n\n\n<li>Visa International<\/li>\n\n\n\n<li>Warner Lambert Chicle Group<\/li>\n\n\n\n<li>Whirlpool-corporatie<\/li>\n\n\n\n<li>Wyeth Nutritional<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/nl\/about-sis\/contact-sis-international-market-research\/\">Contact us for your next Consumer Market Research project.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Geselecteerde ervaring in de consumentenindustrie<\/p>","protected":false},"author":1,"featured_media":63800,"parent":84529,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19165","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=19165"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19165\/revisions"}],"predecessor-version":[{"id":80680,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19165\/revisions\/80680"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63800"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=19165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}