{"id":19154,"date":"2015-10-26T02:11:22","date_gmt":"2015-10-26T02:11:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19154"},"modified":"2026-01-26T18:50:41","modified_gmt":"2026-01-26T23:50:41","slug":"resume-of-experience-in-brand-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/cvs-van-ervaring\/resume-of-experience-in-brand-research\/","title":{"rendered":"Merk Marktonderzoek Bedrijf"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Brand Market Research Experience<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-89bc12b1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-89bc12b1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Branding (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Market Research Experience<\/h2>\n\n\n\n<p><strong>SIS is a leading Brand Market Research and Strategy Consulting company. Gain from our business branding experience.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Merkimago<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand image study for a major airline conducted via CATI in US and the UK.&nbsp; Respondents were international leisure and business travelers.<\/li>\n\n\n\n<li>Conducted mall intercepts in US on consumers&#8217; attitudes toward retail clothing store brand names.<\/li>\n\n\n\n<li>Conducted focus groups for brand-name items.<\/li>\n\n\n\n<li>Kwantitatief <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/brand-market-research\/\" title=\"Merkmarktonderzoek\"  data-wpil-monitor-id=\"7077\">Brand<\/a> Image Study for the US and Europe for Industrial Cleaning products by end-use Market Segments.<\/li>\n\n\n\n<li>Kwantitatief onderzoek naar het merkimago van glasfabrikanten in de VS.<\/li>\n\n\n\n<li>Kwantitatief merkimagoonderzoek voor een glasfabrikant.<\/li>\n\n\n\n<li>Conducted an intercept study on <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/cvs-van-ervaring\/brand-research\/\" title=\"Merkonderzoek Bedrijf\"  data-wpil-monitor-id=\"6299\">brand image for food companies<\/a><\/li>\n\n\n\n<li>Onderzoek naar merkimago en effectiviteit uitgevoerd voor een meubelbedrijf<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merkwaarde<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global Branding-onderzoek voor zoetwarenbedrijven voor een Aziatisch reclamebedrijf.<\/li>\n\n\n\n<li>Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina.&nbsp; We conducted a pre and post wave of telephone interviews discussing these media campaigns.<\/li>\n\n\n\n<li>Voerde een onderzoek uit naar merkwaarde en merkbekendheid op de Noord-Amerikaanse meubelmarkt.<\/li>\n\n\n\n<li>Conducted a brand equity and brand research <a href=\"https:\/\/www.sisinternational.com\/nl\/large-scale-research-for-small-companies\/\" title=\"Large-scale Research for Small Companies\"  data-wpil-monitor-id=\"2334\">strategy study for a major aerospace company<\/a> in the North American market.\u00a0 In 2009, we conducted a comprehensive, multi-phase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this <a href=\"https:\/\/www.sisinternational.com\/nl\/dekking\/amerika\/marktonderzoek-in-het-caribisch-gebied\/marktonderzoek-bahamas\/\" title=\"Marktonderzoek op de Bahama&#039;s\"  data-wpil-monitor-id=\"4196\">research to refine their marketing<\/a> strategies and to inform next-generation aircraft engine initiatives.<\/li>\n\n\n\n<li>Onderzoek gedaan naar merkloyaliteit voor een online kwantitatieve vragenlijst.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merkidentiteit<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Er werden winkelcentra in de VS onderschept om de houding van consumenten ten opzichte van merkkledingwinkels te onderzoeken.<\/li>\n\n\n\n<li>Er is een onderzoek uitgevoerd om de merk- en functienamen van een nieuw besturingssysteem in Japan en Duitsland onder pc-gebruikers te bepalen.<\/li>\n\n\n\n<li>IDI&#039;s uitgevoerd met journalisten en analisten over hun merkidentiteit\/bekendheid voor zonnepanelen<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merkstrategie<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>products, global branding successes, and failures.<\/li>\n\n\n\n<li>Er is een Europese merkoplossingsstudie uitgevoerd met radiologen.<\/li>\n\n\n\n<li>Kwalitatief onderzoek onder zowel artsen als moeders naar de reactie op het concept van een volledige lijn voedingsproducten onder \u00e9\u00e9n wereldwijde merknaam en de positionering daarvan.<\/li>\n\n\n\n<li>Succesvolle merkmanagementtechnieken in de Amerikaanse detailhandel.<\/li>\n\n\n\n<li>De merkstrategie van een klant die ramen produceert, is opnieuw gepositioneerd om zich te richten op professionele aannemers.<\/li>\n\n\n\n<li>IDIS uitgevoerd om de slogans van het bedrijfsmerk van een grote fabrikant van mobiele telefoons te evalueren<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/nl\/about-sis\/contact-sis-international-market-research\/\">Contact us for your next Brand Market Research and Strategy project.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Profiteer van onze ervaring in bedrijfsbranding en merkonderzoek.<\/p>","protected":false},"author":1,"featured_media":69135,"parent":15106,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19154","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=19154"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19154\/revisions"}],"predecessor-version":[{"id":80641,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/19154\/revisions\/80641"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/69135"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=19154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}