{"id":18894,"date":"2015-09-21T21:55:32","date_gmt":"2015-09-21T21:55:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18894"},"modified":"2026-01-26T18:08:34","modified_gmt":"2026-01-26T23:08:34","slug":"competitive-intelligence-training-and-strategy","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/strategieconsulting\/competitive-intelligence-training-and-strategy\/","title":{"rendered":"Training en strategie voor concurrentie-intelligentie"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Training en strategie voor concurrentie-intelligentie<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d3fb522\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d3fb522\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Why is Competitive Intelligence important to your business?<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s2\">Competitive Intelligence (CI) is a method used to gather and analyze information about competitors, which may not always be easily obtained or publicly available.<\/span><\/p>\n\n\n\n<p>Understanding how competitors will act in the marketplace can build profits and new competitive advantages for your company.\u00a0 You can adapt your products faster, achieve cost advantages, and differentiate your market position.\u00a0 CI can help you deter competitive movements and build market share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Gathering&nbsp;<\/span><span class=\"s1\">Intelligence<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">There are several forms of <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/strategieconsulting\/market-intelligence\/\" title=\"Marktinformatie\"  data-wpil-monitor-id=\"6762\">intelligence<\/a> gathering such as Market Research or Market Intelligence that can be used to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">understand the <a href=\"https:\/\/www.sisinternational.com\/nl\/dekking\/marktonderzoek-azie\/asia-market-landscape-sizing-research\/\" title=\"Marktlandschap en omvangonderzoek in Azi\u00eb\"  data-wpil-monitor-id=\"10573\">landscape of your market<\/a> (e.g. size, regions, demographics).<\/span><\/li>\n\n\n\n<li><span class=\"s1\">gain feedback from prospects and <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/financiele-dienstverlening-klantenwerving-consulting\/\" title=\"Consultancy voor klantenwerving in de financi\u00eble dienstverlening\"  data-wpil-monitor-id=\"10578\">customers about different products or services<\/a>, e.g. you might learn about alternatives or substitutes being considered by buyers. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">create a list of companies that compete with yours.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Competitive Intelligence is often used as a strategic tool to complement other findings. Having knowledge of the likely plans and efforts of your <a href=\"https:\/\/www.sisinternational.com\/nl\/global-competitive-intelligence-blueprint-by-ruth-stanat-competitive-intelligence-magazine\/\" title=\"Global Competitive Intelligence Company\"  data-wpil-monitor-id=\"2188\">competition allows your company<\/a> to have both offensive and defensive strategies in place to achieve greater success in the marketplace.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The process of gaining certain information about competitors requires a planned approach, good organizational skills, and analytic experience.<span class=\"Apple-converted-space\">\u00a0 <\/span>It is not simply finding data or statistics, but understanding the implications it has to your business.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Good intelligence that is converted to insights can be used to help <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/producttest-marktonderzoek\/sis-internationals-voedsel-proeven\/\" title=\"Wat maakt SIS International Research tot het BESTE marktonderzoeksbureau voor smaaktesten van voedsel in New York City?\"  data-wpil-monitor-id=\"10568\">top executives and marketing<\/a> managers to make better informed strategic business decisions \u2013 both short-term as well as long term.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Developing Strategy from Competitive Intelligence results<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Once a list of \u201ctarget companies\u201d has been identified via a variety of other intelligence, research and discussions, <\/span><span class=\"s2\">a plan<\/span><span class=\"s1\"> needs to be developed and appropriate personnel need to be recruited to implement it. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Such a plan must set <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/strategieconsulting\/objectives-and-key-results-frameworks-market-research\/\" title=\"Doelstellingen en belangrijkste resultaten Kaders Marktonderzoek\"  data-wpil-monitor-id=\"10580\">objectives and anticipate how results<\/a> will be used.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><strong>What questions need to be answered?<\/strong> <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Is a competitor planning to introduce a new product? Or enter a new market? Or expand its sales force? Alter its pricing?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Are there any merger or partnership opportunities?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">(Note: It requires skill to get the answers to such questions since they cannot simply be posed directly. As in certain sports or fighting, you need to get your opponent \u201coff balance\u201d or distract them.)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><span class=\"s1\">Who will be interviewed?<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">What people are likely to have the answers &#8212; or part of the answers &#8212; to your questions? It could be the competitor\u2019s sales force, engineers, their ad agency, public relations firm, present customers, or members of their supply chain.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><strong>What will be observed?<\/strong> <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Combining content from websites, newsletters, trade publications, patent filings, or even job postings can provide insights into informative.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Increasingly, selective monitoring of social networks, blogs, or discussion boards may uncover useful items about developments within competitive businesses.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Trade shows and conferences offer many opportunities to gather information that can be combined to form insights, e.g. booth size, amount of collateral, and number of staff present suggest approximate marketing budget for such an event. In addition, you may be able to listen to a presentation or sales pitch, thereby learning about a new feature or service.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><span class=\"s1\">How will the information be integrated and presented?<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">One data point is generally not sufficient to draw a conclusion, so multiple sources, interviews or observations are recommended.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Conclusions should be realistic and believable, and thus any assumptions need to be clearly presented.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">It is a good practice to indicate the level of confidence one has in the advice provided to stakeholders.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">CI provides an Early Warning System (EWS) that detects signals that can alert you that a competitor is probably planning to do something that will impact your business.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Competitive Intelligence Training<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A good CI professional may have experience with journalism, interviewing, reporting, and writing skills. Alternatively, a <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/bank-data-analytics-market-research\/\" title=\"Marktonderzoek naar bankgegevensanalyse\"  data-wpil-monitor-id=\"10565\">market researcher or statistician with strong analytic<\/a> abilities can often be trained for this role. There are many other backgrounds that at times can lead to successful performance in the CI function.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">It is important to understand that CI is focused on gaining insights into what your competition is doing or planning to do while <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/automotive-focusgroepen-marktonderzoek\/\" title=\"Marktonderzoek Automotive Focusgroepen\"  data-wpil-monitor-id=\"10567\">Marktonderzoek<\/a> is customer-focused.<span class=\"Apple-converted-space\">&nbsp; As such, even if customers are surveyed and tell you about their attitudes about your competitors and their usage of their products, they are not a source of knowledge about future <a href=\"https:\/\/www.sisinternational.com\/nl\/top-b2b-go-to-marketstrategiebedrijf\/\" title=\"Top B2B Go To Market-strategiebedrijf\"  data-wpil-monitor-id=\"10575\">strategies of those companies<\/a>.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/over-sis-internationaal-onderzoek\/carrieres-bij-sis-international\/\" title=\"Carri\u00e8res bij SIS International\"  data-wpil-monitor-id=\"10570\">SIS trains companies to build internal<\/a> CI functions.&nbsp; Founded over 40+ years ago as &#8220;Strategic Intelligence Systems&#8221;, we helped build CI departments that can rapidly receive and analyze information from around the world.&nbsp; We continue this legacy in training companies to be agile CI organizations.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Wij trainen bedrijven in het verzamelen en analyseren van informatie over concurrenten en markten.<\/p>","protected":false},"author":1,"featured_media":62562,"parent":14567,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18894","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/18894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=18894"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/18894\/revisions"}],"predecessor-version":[{"id":81735,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/18894\/revisions\/81735"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62562"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=18894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}