{"id":18888,"date":"2015-09-19T22:38:57","date_gmt":"2015-09-19T22:38:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18888"},"modified":"2025-09-16T17:58:11","modified_gmt":"2025-09-16T21:58:11","slug":"winkel-langs-onderzoek","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/winkel-langs-onderzoek\/","title":{"rendered":"Shop-Along-marktonderzoek"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Shop-Along-marktonderzoek<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0b4fb044\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0b4fb044\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wat is Shop-Along-marktonderzoek?<\/h2>\n\n\n\n<p>Shop-along research is a special type of one-on-one, in-depth interview that examines actual shopping behavior rather than behavior that is recalled and reported after the event.<\/p>\n\n\n\n<p>Onderwerpen die besproken kunnen worden, zijn onder meer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De <strong>product<\/strong>: displays, shelving, signage, packaging, labeling, pricing, and branding.<\/li>\n\n\n\n<li>De <strong>fysieke winkelinrichting<\/strong>: indeling, verlichting, wendbaarheid en netheid.<\/li>\n\n\n\n<li><strong>Personeel<\/strong>: availability and helpfulness of staff, salespeople, and\/or customer service.<\/li>\n<\/ul>\n\n\n\n<p>Here are some specific questions &#8211;not all of which apply to each situation \u2013 that allow for interaction with consumers and deeper probing during the shopping process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do you begin? (Do you know where the <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/centrale-locaties-testen-in-new-york-city\/\" title=\"Centrale locaties testen in New York City: voordelen voor producttesten\"  data-wpil-monitor-id=\"10639\">product is located<\/a>, or need to ask for assistance?)<\/li>\n\n\n\n<li>How easy is it\/how long did it take to find the product?<\/li>\n\n\n\n<li>Is het gemakkelijk om door de winkel te navigeren?<\/li>\n\n\n\n<li>Wordt u onderweg door iets afgeleid?<\/li>\n\n\n\n<li>Valt het product op door de plaatsing ervan?<\/li>\n\n\n\n<li>Wat is de invloed van een merk, een kortingsbon of een speciale prijs?<\/li>\n\n\n\n<li>Is the product easy to reach (and be picked up)?<\/li>\n\n\n\n<li>Bevat het pakket de gewenste informatie (tekst en afbeeldingen) over de inhoud?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wanneer u Shop-Along-onderzoek moet gebruiken<\/h2>\n\n\n\n<p>De meest voorkomende reden om deze methode te gebruiken is om onmiddellijke, realtime feedback van consumenten te krijgen <strong>waar en wanneer ze een aankoop overwegen<\/strong>.<\/p>\n\n\n\n<p>Although almost any shopping <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/cvs-van-ervaring\/samenvatting-van-ervaring-in-etnografische-studies\/\" title=\"Ervaring met etnografisch marktonderzoek\"  data-wpil-monitor-id=\"10636\">experience can be studied with this research<\/a> technique, a few more common sites are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>supermarkt<\/li>\n\n\n\n<li>&quot;grote doos&quot; winkel<\/li>\n\n\n\n<li>winkel (bijv. Verizon, Home Depot)<\/li>\n\n\n\n<li>apotheek<\/li>\n\n\n\n<li>winkelcentrum<\/li>\n\n\n\n<li>autoshowroom<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hoe verloopt een Shop-Along?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-026c980e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-026c980e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/training-data-market-research\/\" title=\"Training Data Marktonderzoek\"  data-wpil-monitor-id=\"10638\">trained<\/a> qualitative researcher&nbsp;should be hired to observe and question what shoppers are seeing, thinking, and feeling about the shopping environment, the product and its category (including competition and alternatives).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Met input van de opdrachtgever wordt een discussiegids met voornamelijk open vragen ontwikkeld.<\/li>\n\n\n\n<li>Een opnameapparaat zoals een smartphone of camcorder wordt over het algemeen gebruikt om videodetails van de shop-along vast te leggen voor latere analyse en delen. In de meeste gevallen is een derde persoon nodig om deze taak uit te voeren \u2013 meestal van het bedrijf van de interviewer; maar het kan ook de klant zijn, die dan van dichtbij kan observeren, in realtime.<\/li>\n<\/ul>\n\n\n\n<p>Qualified users of a product or category or who frequent a targeted <a href=\"https:\/\/www.sisinternational.com\/nl\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"10640\">business location need<\/a> to be recruited. This can be accomplished at least two ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/online-panel-market-research-company\/\" title=\"Online panel marktonderzoeksbedrijf\"  data-wpil-monitor-id=\"10633\">Market Research companies<\/a> typically have an existing panel for whom known demographics and purchase histories are known. An appropriate sample may then be further screened and contacted to participate in the research. Arrangements are made for the interviewer to meet the shopper at a designated time and place to begin the shop-along experience.<\/li>\n\n\n\n<li>Het onderscheppen van winkelbezoeken kan worden gebruikt om winkelend publiek te screenen wanneer zij een winkel binnengaan.<\/li>\n\n\n\n<li>Incentives: Cash is always a popular form of compensation, but for shop-alongs, gift <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/credit-card-market-research\/\" title=\"Creditcardmarktonderzoek\"  data-wpil-monitor-id=\"10637\">cards or credits<\/a> toward future purchases of the product may work as well.<\/li>\n<\/ul>\n\n\n\n<p>As with other <a href=\"https:\/\/www.sisinternational.com\/nl\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10635\">qualitative research methods<\/a>, the sample size in shop-along research is limited. Rather than just projecting results to a general audience, it is a good idea to also analyze findings to gain insights for further exploration and testing.<\/p>\n\n\n<h2>Onze vestigingslocatie in New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2e verdieping, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Over SIS Internationaal<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/nl\/\"><span style=\"font-weight: 400;\">SIS Internationaal<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/nl\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"10634\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/nl\/over-sis-internationaal-onderzoek\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Neem contact met ons op<\/span><\/a><span style=\"font-weight: 400;\"> voor uw volgende marktonderzoeksproject.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Bij Shop-Along-marktonderzoek wordt gekeken naar daadwerkelijk winkelgedrag in plaats van naar gedrag dat pas na de gebeurtenis wordt herinnerd en gerapporteerd.<\/p>","protected":false},"author":1,"featured_media":63725,"parent":14650,"menu_order":5,"comment_status":"open","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-18888","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Shop-Along Market Research examines actual shopping behavior rather than behavior that is recalled and reported after the event.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/18888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=18888"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/18888\/revisions"}],"predecessor-version":[{"id":81744,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/18888\/revisions\/81744"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63725"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=18888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}