{"id":16544,"date":"2015-06-14T01:33:43","date_gmt":"2015-06-14T01:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16544"},"modified":"2026-01-24T18:02:36","modified_gmt":"2026-01-24T23:02:36","slug":"marktonderzoek-detailhandel","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/marktonderzoek-detailhandel\/","title":{"rendered":"Marktonderzoek in de detailhandel | Marktonderzoek in de winkel"},"content":{"rendered":"<h1 class=\"wp-block-heading\">SIS Retail Marktonderzoek | In-Store Marktonderzoek<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f181d5b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f181d5b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS-retailmarktonderzoek biedt diepgaand inzicht in de manier waarop consumenten omgaan met retailomgevingen.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Met behulp van winkel- en straatintercepties, winkelbezoeken, etnografisch onderzoek en andere methoden kan dit onderzoek gedetailleerde inzichten bieden waarmee bedrijven effectieve marktplaatsen kunnen ontwikkelen.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Our retail market&nbsp;research provides insight into:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beste praktijken<\/li>\n\n\n\n<li>Gedrag<\/li>\n\n\n\n<li>Klantbehoeften<\/li>\n\n\n\n<li>Klantbetrokkenheid en touchpoint-ontwerp<\/li>\n\n\n\n<li>Kanaalintelligentie<\/li>\n\n\n\n<li>Concurrentie inzicht<\/li>\n\n\n\n<li>Conversiegegevens<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/fintech-strategie-consulting-onderzoek\/financiele-dienstverlening-klantenwerving-consulting\/\" title=\"Consultancy voor klantenwerving in de financi\u00eble dienstverlening\"  data-wpil-monitor-id=\"9688\">Klantervaring en service<\/a><\/li>\n\n\n\n<li>Indeling van de vloer<\/li>\n\n\n\n<li>In-store en Point of Purchase (PoP) displays<\/li>\n\n\n\n<li>Berichten<\/li>\n\n\n\n<li>Motivatie, perceptie en houding<\/li>\n\n\n\n<li>Pijnpunten<\/li>\n\n\n\n<li>Pricing, <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/cvs-van-ervaring\/marktonderzoek-naar-persoonlijke-verzorgingsproducten\/\" title=\"Marktonderzoek naar persoonlijke verzorgingsproducten\"  data-wpil-monitor-id=\"9685\">product and marketing<\/a> mix insight<\/li>\n\n\n\n<li>Promotionele effectiviteit<\/li>\n\n\n\n<li>Aankoopgedrag<\/li>\n\n\n\n<li>Regionale verschillen<\/li>\n\n\n\n<li>Vervoersgewoonten<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Stakeholderaudits en winkelaudits<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Met stakeholderaudits kunnen bedrijven hun prestaties objectief volgen en beter begrijpen hoe ze hun belangrijkste doelgroepen tevreden kunnen stellen.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Onze kracht op het gebied van stakeholderaudits komt voort uit onze aanpak waarbij we informatie verzamelen bij alle marktdeelnemers, zodat we een volledig inzicht krijgen in het gehele marktlandschap.<\/h3>\n\n\n\n<p>Our approach provides flexibility for our researchers to probe beyond spoken words and across borders. Further, our past experience and <a href=\"https:\/\/www.sisinternational.com\/nl\/marktonderzoek-deeleconomie\/\" title=\"Marktonderzoek in de deeleconomie\"  data-wpil-monitor-id=\"1929\">thought leadership in Generational Market Research<\/a> allows us to interact with and understand age segments in their own terms.<\/p>\n\n\n\n<p>Our Stakeholder Audit studies can involve a <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/retail-popup-store-experiential-marketing-consulting\/\" title=\"Retail Popup Store Ervaringsgerichte Marketing Consulting\"  data-wpil-monitor-id=\"9699\">Store Audit component at the retail<\/a> level. Companies discover how much a <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/producttest-marktonderzoek\/testen-van-retailproducten-in-new-york-over-la\/\" title=\"Het voordeel van het testen van retailproducten in NYC ten opzichte van LA\"  data-wpil-monitor-id=\"9691\">product has been sold by retail<\/a> location, the effectiveness of their own and competitors\u2019 promotional strategies, insight about retailer infrastructure, the satisfaction of retailers and new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Casestudy: wereldwijde stakeholderaudit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Een goed voorbeeld hiervan is ons jarenlange onderzoek naar de voortgang van belanghebbenden in 20 landen voor een grote creditcardmaatschappij.<\/h3>\n\n\n\n<p>SIS interviewed merchant stakeholders at the local retail level to determine where the card was accepted, to identify why the card was not accepted and to specify where opportunities remained. We conducted the research in over 15 languages and delivered strategic <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/chaid-analysis-market-research\/\" title=\"CHAID-analyse Marktonderzoek\"  data-wpil-monitor-id=\"9694\">analysis<\/a> to the client to guide their marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Casestudy: Amerikaanse belanghebbendenaudit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SIS voerde voor de overheid van New York City een stakeholderonderzoek uit naar lokale bedrijven in Chinatown.<\/h3>\n\n\n\n<p>Ons <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/telephone-interviews-market-research\/\" title=\"Telefonische diepte-interviews Marktonderzoek\"  data-wpil-monitor-id=\"9696\">researchers conducted 306 face-to-face interviews<\/a> in Mandarin and Cantonese. The outcome was a socioeconomic analysis for an environmental impact statement regarding their views on a new Security Zone in the area.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wij voeren winkelaudits, winkelintercepties, winkelbezoeken en etnografische interviews uit.<\/p>","protected":false},"author":1,"featured_media":62497,"parent":14650,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16544","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/16544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=16544"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/16544\/revisions"}],"predecessor-version":[{"id":81616,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/16544\/revisions\/81616"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62497"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=16544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}