{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2026-01-25T18:50:55","modified_gmt":"2026-01-25T23:50:55","slug":"speelgoedmarktonderzoek","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/speelgoedmarktonderzoek\/","title":{"rendered":"Onderzoek naar de speelgoedmarkt"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Onderzoek naar de speelgoedmarkt<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-01584bb9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-01584bb9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\" title=\"Toy (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\">Tegenwoordig vindt er een migratie plaats van speelgoed naar het digitale domein, waarbij digitaal speelgoed voor kinderen razendsnel verkrijgbaar is.<\/h3>\n\n\n\n<p class=\"p1\">The toy industry&nbsp;has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n<p class=\"p1\">De vraag naar speelgoed kan seizoensgebonden en prijsgevoelig zijn. Dat levert uitdagingen op voor bedrijven die willen inspelen op de veranderende smaak van klanten en nieuwe modetrends.<\/p>\n\n\n\n<p class=\"p1\">Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new <a href=\"https:\/\/www.sisinternational.com\/nl\/the-social-network-treasury-of-data-for-marketing-researchers\/\" title=\"Marktonderzoek naar sociale netwerken: kansen en uitdagingen\"  data-wpil-monitor-id=\"10787\">opportunities and challenges<\/a> exist in the toy industry.<\/p>\n\n\n\n<p>SIS International Research has over 40+ years experience in <a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/industrieen\/baked-goods-market-research\/\" title=\"Marktonderzoek naar gebakken goederen\"  data-wpil-monitor-id=\"5210\">Toy<\/a> market research experience, making us a go-to for major toy makers, advertisers and product managers.<\/p>\n\n\n\n<p>We provide Youth &amp; Children&#8217;s research, <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/producttest-marktonderzoek\/new-product-concept-testing-methods\/\" title=\"New Product Concept Testing Methods\"  data-wpil-monitor-id=\"10775\">Product Concept Testing<\/a>, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.<\/p>\n\n\n\n<p>Met onze oplossingen voor marktonderzoek en strategie krijgen onze klanten de meest geavanceerde inzichten om hun strategische doelstellingen te bereiken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oplossingen voor speelgoedmarktonderzoek<\/h2>\n\n\n\n<p>Wij bieden <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/stem-van-de-klant\/\" title=\"Stem van de klantonderzoek\"  data-wpil-monitor-id=\"10783\">research into Customers<\/a>, Competitors, Supply Chains, Market Context and Cultures.&nbsp; Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n<p>Our Qualitative Research <a href=\"https:\/\/www.sisinternational.com\/nl\/focus-group-solutions-the-modern-approach\/\" title=\"Focus Group Solutions: The Modern Approach\"  data-wpil-monitor-id=\"10776\">solutions include Focus Groups<\/a>, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.&nbsp; Our Quantitative <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/online-enquete-steekproef-marktonderzoeksbedrijf\/\" title=\"Online Enqu\u00eate Bemonstering Marktonderzoek Bedrijf\"  data-wpil-monitor-id=\"10778\">Research solutions include Mobile and Online Surveys<\/a> and Mall Intercepts.&nbsp; Our Strategy <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/kwalitatieve-kwantitatieve-onderzoeksoplossingen\/desk-research-for-competitive-analysis\/\" title=\"Desk Research for Competitive Analysis\"  data-wpil-monitor-id=\"10780\">Research solutions include Competitive Analysis<\/a>, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.&nbsp; These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Over SIS Speelgoedmarktonderzoek<\/h2>\n\n\n\n<p class=\"p1\">We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/smaaktest\/producttestdiensten-in-new-york\/\" title=\"Producttestdiensten in New York\"  data-wpil-monitor-id=\"10785\">products and services<\/a>. Research methodologies such as \u201cmall intercepts\u201d shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/nl\/about-sis\/contact-sis-international-market-research\/\">Neem contact met ons op voor uw volgende marktonderzoek naar speelgoed.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Lees meer over onze inzichten, data en adviesoplossingen op het gebied van speelgoedmarktonderzoek.<\/p>","protected":false},"author":1,"featured_media":63760,"parent":14514,"menu_order":17,"comment_status":"open","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-15242","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/nl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Learn more about our Toy Market Research insights, data and consulting solutions.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/15242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=15242"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/15242\/revisions"}],"predecessor-version":[{"id":81768,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/15242\/revisions\/81768"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/63760"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=15242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}