{"id":14242,"date":"2015-02-12T20:58:05","date_gmt":"2015-02-12T20:58:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14242"},"modified":"2026-03-12T19:52:38","modified_gmt":"2026-03-12T23:52:38","slug":"brand-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/oplossingen\/oplossingen-voor-merk-en-klantonderzoek\/brand-market-research\/","title":{"rendered":"Merkmarktonderzoek"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Branding Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e491e8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5e491e8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Internationaal Marktonderzoek &amp; Strategie\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Brands are the embodiment of a company\u2019s promise and intended image. A brand is an emotive, living thing.<\/h2>\n\n\n\n<p class=\"p1\">With the emergence of the global marketplace, branding has taken on even more importance as new cultures and populations flex their purchasing power internationally.<\/p>\n\n\n\n<p class=\"p1\">An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/nl\/loyaliteitsmarketing\/\" title=\"Loyaliteitsmarktonderzoek\"  data-wpil-monitor-id=\"2017\">Merkmarktonderzoek<\/a> uncovers what is meaningful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">About our Branding Market Research solutions<\/h2>\n\n\n\n<p class=\"p1\"><a href=\"https:\/\/www.sisinternational.com\/nl\/neem-contact-met-ons-op\/\" title=\"Neem contact met ons op\"  data-wpil-monitor-id=\"8208\">SIS Internationaal Onderzoek<\/a> has spent many years researching and market-testing the effectiveness of business branding efforts. Through extensive fieldwork and in-depth focus group studies, we are able to track customers reactions and responses to any potential branding effort, helping <a href=\"https:\/\/www.sisinternational.com\/nl\/top-b2b-go-to-marketstrategiebedrijf\/\" title=\"Top B2B Go To Market-strategiebedrijf\"  data-wpil-monitor-id=\"8216\">companies focus on the most effective strategies<\/a> moving forward.<\/p>\n\n\n\n<p>We provide Brand <a href=\"https:\/\/www.sisinternational.com\/nl\/\" title=\"Thuis\"  data-wpil-monitor-id=\"8209\">Research and Strategy<\/a> solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ad Testing<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/brand-tracking-market-research\/\" title=\"Merkvolgend marktonderzoek\"  data-wpil-monitor-id=\"8211\">Brand Research and Tracking<\/a><\/li>\n\n\n\n<li>Focusgroepen<\/li>\n\n\n\n<li>Enqu\u00eates<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/b2b-online-community-market-research-company\/\" title=\"B2B Online Community Market Research Company\"  data-wpil-monitor-id=\"8219\">Online inzichtgemeenschappen<\/a><\/li>\n\n\n\n<li>Klantinterviews<\/li>\n\n\n\n<li>Bruikbaarheidstesten<\/li>\n\n\n\n<li>Eye Tracking<\/li>\n\n\n\n<li>Concurrentieanalyse<\/li>\n\n\n\n<li>Market Opportunity, <a href=\"https:\/\/www.sisinternational.com\/nl\/oplossingen\/strategieconsulting\/markttoetredingsonderzoek\/\" title=\"Markttoetredingsonderzoek\"  data-wpil-monitor-id=\"8214\">Entry and Sizing Research<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Producten ontwikkelen en evolueren, maar een merk leeft voort. Ontdek hoe u uw merk bouwt met Research en Strategie. <\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=14242"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14242\/revisions"}],"predecessor-version":[{"id":81380,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14242\/revisions\/81380"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=14242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}