{"id":14175,"date":"2015-02-10T14:12:03","date_gmt":"2015-02-10T14:12:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14175"},"modified":"2026-01-24T00:47:51","modified_gmt":"2026-01-24T05:47:51","slug":"home-appliance-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/expertise\/home-appliance-market-research\/","title":{"rendered":"Marktonderzoek huishoudelijke apparaten"},"content":{"rendered":"

Household Appliance Market Research<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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The Household Appliance market is back and growing.<\/h2>\n\n\n\n

It’s rebounding from a period of decline and spurred on by an improved housing market and the bolstered confidence of consumers. It\u2019s a time of great opportunity, and SIS can be integral in helping firms to capitalize and thrive.<\/p>\n\n\n\n

The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.  We provide expert market and data analysis<\/a> that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.<\/p>\n\n\n\n

Customer Research and Focus Groups<\/a> provide insight on the attitudes and opinions of end-users.  Other methods such as home visits<\/a>, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.<\/p>\n\n\n\n

We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.  Gang surveys are popular with some manufacturers who need data to support decision-making.  Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.<\/p>\n\n\n\n

With manufacturing centers shifting and new channels of global commerce emerging, SIS International\u2019s experience in international markets makes a difference.<\/h2>\n\n\n\n

We understand the cultural differences and complexities that impact the purchasing of household appliances and home-related products. We\u2019re ever vigilant; evaluating marketing trends and anticipating future<\/a> market movements. We make it our business to make your business better.<\/p>\n\n\n\n

Wij bieden:<\/p>\n\n\n\n