{"id":11312,"date":"2014-11-05T01:56:14","date_gmt":"2014-11-05T01:56:14","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11312"},"modified":"2025-09-05T17:14:31","modified_gmt":"2025-09-05T21:14:31","slug":"eastern-europe-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/coverage\/europe\/eastern-europe-market-research\/","title":{"rendered":"Marktonderzoek Oost-Europa"},"content":{"rendered":"

Marktonderzoek Oost-Europa<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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Central and Eastern European countries are close in proximity to Western Europe, but have important differences from other countries.<\/p>\n\n\n\n

Most of them are small in size, with relatively open economies, dependent on exports. They have different languages and different cultural norms.<\/p>\n\n\n\n

The CEE region represents 11 countries.  In the Baltic region, the countries include Estonia, Latvia and Lithuania.  Central European countries consist of Poland, Czech Republic, Slovakia and Hungary.  The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.<\/p>\n\n\n\n

Eastern Europe is a bright spot of economic growth.<\/h2>\n\n\n\n

CEE countries are categorized by\u00a0global investors as\u00a0a\u00a0region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and\u00a0Romania.<\/p>\n\n\n\n

The Automotive Industry is strong,\u00a0especially in the Czech Republic (\u0160koda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.<\/p>\n\n\n\n

Eastern European countries also benefit from their proximity to\u00a0Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.<\/p>\n\n\n\n

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living.  Eastern European economies are part of the European Union and can avoid import duties.  With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.<\/p>\n\n\n\n

Opportunities in Technology<\/h2>\n\n\n\n

The markets have opportunities in high technology sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe.  This regional advantage provides the opportunity for businesses to lead innovation and Digital Disruption.<\/p>\n\n\n\n

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services.  Technology adoption in these markets can also them to play a creative role in re-inventing consumption patterns.<\/p>\n\n\n\n

Given that Europe consists of many states with their own culture and traditions it can be helpful to also focus on psychological variables<\/i> which tend to be stronger than demographic ones and on cultural heritage<\/i> that may induce unique consumers perceptions and reactions.<\/p>\n\n\n\n

Market Entry Strategy Considerations<\/h2>\n\n\n\n

Before entering a new market with a new product, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country.\u00a0 Market Research uncovers these insights and can help you develop a Go To Market strategy.<\/p>\n\n\n\n

Market Research in Eastern Europe<\/h2>\n\n\n\n

Market Research uncovers data and insight on customers.  Qualitative Research uncovers the reasons behind behavior and preferences.  Quantitative Market Research measures the extent of phenomena.  Strategy Research analyzes the Market Opportunities, Market Entry considerations and Competitive Dynamics in your industry.<\/p>\n\n\n\n

SIS has over 40+ years of experience in conducting research in Eastern Europe.\u00a0 We conduct:<\/p>\n\n\n\n

    \n
  • Focusgroepen<\/li>\n\n\n\n
  • Klantinterviews<\/li>\n\n\n\n
  • Enqu\u00eates<\/li>\n\n\n\n
  • Concurrentieanalyse<\/li>\n\n\n\n
  • Market Opportunity, Entry & Sizing Assessments<\/li>\n<\/ul>\n\n\n\n

    Growing economies in Eastern Europe present numerous opportunities.<\/h2>\n\n\n\n

     <\/h2>","protected":false},"excerpt":{"rendered":"

    SIS is toonaangevend op het gebied van marktonderzoek in Oost-Europa en biedt kwalitatieve en kwantitatieve onderzoeksoplossingen voor strategische besluitvorming.<\/p>","protected":false},"author":1,"featured_media":66165,"parent":14510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11312","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/11312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=11312"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/11312\/revisions"}],"predecessor-version":[{"id":67080,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/11312\/revisions\/67080"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/14510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/66165"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=11312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}