{"id":11284,"date":"2014-11-05T01:49:18","date_gmt":"2014-11-05T01:49:18","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11284"},"modified":"2026-03-13T01:38:16","modified_gmt":"2026-03-13T05:38:16","slug":"stem-van-de-klant","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/nl\/voice-of-the-customer-research-page\/stem-van-de-klant\/","title":{"rendered":"Stem van de klantonderzoek"},"content":{"rendered":"

Stem van de klantonderzoek<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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Stem van klantenonderzoek<\/span> ontdekt de behoeften van de klant.<\/h2>\n\n\n\n

De Voice of Customer Research-techniek identificeert de wensen en behoeften van klanten door ze te organiseren en te prioriteren. Het onderzoek is gebaseerd op de mate waarin ze bevredigend zijn ten opzichte van andere product- of servicekeuzes.<\/p>\n\n\n\n

Ideas generated by VOC research can either improve current products or help develop new ones.\u00a0 As an example, consider air travel and what has been disrupting this industry.\u00a0 Changes allowed for seat location and legroom, fully reclinable seats, and the allowable number. In addition, the fees for carry-on luggage, meals, and snacks, just to name a few. On the other hand, some carriers now provide wi-fi and limited in-flight entertainment for free. VOC played a role in making changes and determining how to price and promote them to maximize overall profits.<\/p>\n\n\n\n

Hoe voer je een Voice of Customer-programma uit?<\/h2>\n\n\n\n

Om de behoeften, voorkeuren en verwachtingen van een klant vast te leggen en hoe daaraan wordt voldaan, VOC-onderzoeken<\/a> omvatten doorgaans zowel kwalitatieve als kwantitatieve onderzoeksstappen. Ze worden over het algemeen uitgevoerd aan het begin van een nieuw product-, proces- of serviceontwerpinitiatief. De onderzoeken helpen bedrijven beter te begrijpen en te reflecteren op wat klanten het meest wensen.<\/p>\n\n\n\n

Als de middelen het toelaten, kunt u ook niet-klanten\/potenti\u00eble klanten opnemen in dit programma. Zij kunnen namelijk aanvullende vereisten stellen.<\/p>\n\n\n\n

Gebruik van kwalitatieve en kwantitatieve methoden<\/h2>\n\n\n\n

Qualitative Research methods<\/a> help to fine-tune or generate lists of ideas or product features and their perceived benefits. They reach larger target audiences via quantitative surveys conducted online<\/a>, by email, or by telephone surveys. The greater number of individuals reached who participate in the surveys can provide more confidence in making key decisions.<\/p>\n\n\n\n

Two commonly used Qualitative Research methods are personal In-Depth Interviews and Focus Groups<\/a>. Individuals representing the target market may be screened and recruited<\/a> either for a personal interview or a Focus Group.<\/p>\n\n\n\n

Diepgaande interviews<\/strong><\/p>\n\n\n\n

Een-op-een interviews die persoonlijk of telefonisch worden afgenomen, duren 15 minuten tot een uur. Ze kunnen deze gebruiken om antwoorden gedetailleerder te onderzoeken. VOC-programma's profiteren van feedback van de salesforce, de klantenservice of iemand anders die direct contact heeft met klanten.<\/p>\n\n\n\n

Focusgroepen<\/strong><\/p>\n\n\n\n

A Focus Group, which typically runs 90 minutes up to 2 hours, allows for interaction and discussion of concepts and their trade-offs amongst participants.<\/p>\n\n\n\n

Onderzoek naar sociale media<\/strong><\/p>\n\n\n\n

Er worden voortdurend opmerkingen over producten op sociale media geplaatst. Het kunnen aanboren van discussies, opmerkingen, beoordelingen en recensies kan een uiterst nuttige manier zijn om onmiddellijke reacties te krijgen op wat er in de hoofden van klanten omgaat.<\/p>\n\n\n\n

Ideally, companies need a single, organized system that collects and analyzes all Voice of Customer input.<\/p>\n\n\n\n

Hoe VOC uw bedrijf kan helpen<\/h2>\n\n\n\n

Voice of Customer research<\/a> can help a company to keep up with changing customer needs as well as monitor competitive initiatives that may be a threat.<\/p>\n\n\n\n

Door te luisteren naar wat uw klanten en prospects zeggen, is uw bedrijf beter voorbereid op handelen in plaats van reageren<\/span>.<\/p>\n\n\n\n

Experienced in VOC, SIS International works with and guides designers, engineers, IT, and marketing resources to incorporate and translate the Voice of Customer information into new or improved<\/a> products.<\/p>\n\n\n\n

Suppose your products or services<\/a> have the highest overall level of desired features and qualities. In that case, your company will have the opportunity to keep existing customers satisfied while growing market share via positive<\/a> word of mouth and recommendations.<\/p>\n\n\n\n

Zolang u naar uw klanten luistert, zich aanpast en innoveert, zal uw bedrijf succesvol zijn.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Met Voice of the Customer Research kunt u betere producten ontwikkelen en uw bedrijfsprestaties verbeteren. <\/p>","protected":false},"author":1,"featured_media":64757,"parent":84547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11284","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/11284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/comments?post=11284"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/11284\/revisions"}],"predecessor-version":[{"id":81520,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/11284\/revisions\/81520"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/pages\/84547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media\/64757"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/nl\/wp-json\/wp\/v2\/media?parent=11284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}