{"id":26747,"date":"2018-05-26T00:07:54","date_gmt":"2018-05-26T00:07:54","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26747"},"modified":"2026-01-26T14:41:34","modified_gmt":"2026-01-26T19:41:34","slug":"%ec%a4%91%ea%b5%ad-%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a4%91%ea%b5%ad-%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-7bda0bed\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7bda0bed\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"China (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<p><span style=\"font-weight: 400;\">\uc911\uad6d\uc740 \uacc4\uc18d\ud574\uc11c \uc99d\uac00\ud558\ub294 \uc18c\ube44\uc790 \uae30\ubc18\uc744 \ud65c\uc6a9\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \uad11\ub300\ud55c \uc2dc\uc7a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc778\uad6c\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\ub294 \uc774\ub7ec\ud55c \uc80a\uace0 \uae30\uc220\uc5d0 \uc815\ud1b5\ud558\uba70 \uad50\uc721 \uc218\uc900\uc774 \ub192\uc740 \uc18c\ube44\uc790\ub294 \uc18c\ube44 \ud328\ud134\uc744 \uc7ac\uc815\uc758\ud558\uace0 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc758 \uc131\uc7a5 \uada4\uc801\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub530\ub77c\uc11c \uc911\uad6d\uc758 \ubc00\ub808\ub2c8\uc5bc \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \uc218\uc775\uc131\uc774 \uc88b\uc740 \uc774 \ubd80\ubb38\uc744 \ud65c\uc6a9\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\uc131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Millennial <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%95%84%ec%8b%9c%ec%95%84\/market-research-in-china-2\/\"   title=\"\uc911\uad6d \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"474\">market research in China<\/a> plays a vital role in helping businesses understand Chinese millennials, and their unique characteristics, preferences, and values. The most important reasons why millennial <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a4%91%ea%b5%ad\/\" title=\"\uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\"  data-wpil-monitor-id=\"2606\">market research in China<\/a> is essential for businesses are the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc911\uad6d \uc778\uad6c\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\uba70 \uc0c1\ub2f9\ud55c \uc18c\ube44\ub825\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uadf8\ub4e4\uc740 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc744 \ud615\uc131\ud558\uace0 \uacbd\uc81c \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc774\uc804 \uc138\ub300\uc640\ub294 \ub2e4\ub978 \uc18c\ube44 \ud328\ud134\uc744 \uac16\uace0 \uc788\uc73c\uba70 \uacbd\ud5d8, \uc790\uae30\uacc4\ubc1c, \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \ud30c\uc545\ud558\uace0 \uc774\uc5d0 \ub530\ub77c \uc81c\ud488\uc744 \uc870\uc815\ud558\uc5ec \uc774\ub7ec\ud55c \uc778\uad6c \ud1b5\uacc4\uc5d0 \ub300\ud55c \uad00\ub828\uc131\uacfc \ub9e4\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Millennials in China are digital natives and rely heavily on technology for various aspects of their lives. They have a significant influence on the development and adoption of digital technologies, e-commerce platforms, and social media trends. Market research helps businesses understand how to leverage these digital platforms effectively to reach and engage with <a href=\"https:\/\/www.sisinternational.com\/ko\/%ed%98%84%eb%8c%80-%ec%86%8c%eb%a7%a4-%ec%8b%9c%ec%9e%a5\/\" title=\"\uc911\uad6d \uc18c\ub9e4\uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2276\">millennial consumers<\/a>.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \ud658\uacbd \ubc0f \uc0ac\ud68c \ubb38\uc81c\uc5d0 \uc810\uc810 \ub354 \uad00\uc2ec\uc744 \uac16\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uc724\ub9ac\uc801\uc73c\ub85c \uc0dd\uc0b0\ub418\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ub300\uc0c1 \uace0\uac1d\uc5d0 \ub300\ud55c \uc774\ub7ec\ud55c \uc694\uc18c\uc758 \uc911\uc694\uc131\uc744 \ud3c9\uac00\ud558\uace0 \uc774\uc5d0 \ub530\ub77c \uad00\ud589\uc744 \uc870\uc815\ud558\uc5ec \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uc640 \uae0d\uc815\uc801\uc778 \ud3c9\ud310\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chinese <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a7%81%ec%9e%a5%ec%97%90%ec%84%9c-%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%ec%84%b8%eb%8c%80-%ec%b1%84%ec%9a%a9-%eb%b0%8f-%ec%9c%a0%ec%a7%80\/\" title=\"\ubc00\ub808\ub2c8\uc5bc \uc9c1\uc6d0 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2723\">millennials are the consumers<\/a> of the future, and their preferences and habits will continue to shape the market in the coming years. Investing in market research focused on this demographic can provide businesses with the insights needed to adapt their strategies, ensuring long-term success in the rapidly evolving Chinese market.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\ubc00\ub808\ub2c8\uc5bc \uc18c\ube44\ub97c \ud615\uc131\ud558\ub294 \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b7%b0%ed%8b%b0-%ec%a0%9c%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%eb%b0%80%eb%a0%88%eb%8b%88%ec%96%bc-%eb%b7%b0%ed%8b%b0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ubc00\ub808\ub2c8\uc5bc \ubdf0\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"6168\">Millennial market research<\/a> in China has identified several trends that are influencing the consumption patterns of this demographic. These trends include digital technology and social media, health and wellness, and sustainability and social responsibility.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc778\ud130\ub137\uacfc \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \uc911\uad6d\uc758 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc778\ud130\ub137\uacfc \uc2a4\ub9c8\ud2b8\ud3f0\uc758 \uad11\ubc94\uc704\ud55c \uc811\uc18d\uacfc \ud568\uaed8 \uc131\uc7a5\ud55c \ub514\uc9c0\ud138 \uc6d0\uc8fc\ubbfc\uc785\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uadf8\ub4e4\uc740 \uc0b6\uc758 \ubaa8\ub4e0 \uce21\uba74\uc5d0\uc11c \uae30\uc220\uc744 \ud3b8\uc548\ud558\uac8c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc804\uc790\uc0c1\uac70\ub798\uc640 \uc628\ub77c\uc778 \uc1fc\ud551 \uc2b5\uad00<\/b>: The proliferation of e-commerce platforms has made online <a href=\"https:\/\/www.sisinternational.com\/ko\/mystery-shopping-methods\/\" title=\"Mystery Shopping Methods\"  data-wpil-monitor-id=\"1225\">shopping a preferred method<\/a> of purchasing for many Chinese millennials. They value the convenience, variety, and competitive pricing offered by these platforms.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \ubbf8\uce58\ub294 \uc601\ud5a5<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc740 \uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 \uc758\uacac\uacfc \uc120\ud638\ub3c4\ub97c \ud615\uc131\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc885\uc885 \ucd94\ucc9c\uacfc \uc601\uac10\uc744 \uc5bb\uae30 \uc704\ud574 \uc601\ud5a5\ub825 \uc788\ub294 \uc0ac\ub78c\ub4e4\uacfc \uc628\ub77c\uc778 \ub9ac\ubdf0\ub97c \ucc38\uc870\ud569\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud53c\ud2b8\ub2c8\uc2a4 \ubc0f \uac1c\uc778 \uad00\ub9ac \ud2b8\ub80c\ub4dc<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \uc911\uad6d\uc758 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc790\uc2e0\uc758 \uac74\uac15\uacfc \uc6f0\ube59\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uba74\uc11c \ud53c\ud2b8\ub2c8\uc2a4 \uc2dc\uc124, \uac1c\uc778 \uad00\ub9ac \uc81c\ud488, \uc6f0\ub2c8\uc2a4 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: revert;\">\ube0c\ub79c\ub4dc \uac00\uce58\uc640 \uc724\ub9ac\uc801 \uad00\ud589<\/b><span style=\"font-weight: 400;\">: \uc774 \uc138\ub300\ub294 \uae30\uc5c5\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784\uacfc \uc724\ub9ac\uc801 \uc2e4\ucc9c\uc744 \uc2e4\ucc9c\ud558\ub294 \uae30\uc5c5\uc5d0\ub3c4 \ub9e4\ub825\uc744 \ub290\ub08d\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\uc131, \uc724\ub9ac\uc801 \uc18c\uc2f1 \ubc0f \uacf5\uc815\ud55c \ub178\ub3d9 \uad00\ud589\uc744 \uc7a5\ub824\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc790\uc2e0\uc774 \uc9c0\uc6d0\ud558\uae30\ub85c \uc120\ud0dd\ud55c \ud68c\uc0ac\uc5d0 \ub300\ud574 \uc810\uc810 \ub354 \ubd84\ubcc4\ub825\uc774 \ub192\uc544\uc9c0\ub294 \uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 \uacf5\uac10\uc744 \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h2>\uc911\uad6d\uc758 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 \ud568\uaed8 \uc0c8\ub85c\uc6b4 \uac83\uacfc \ud2b8\ub80c\ub514\ud55c \uac83\uc744 \uc774\ud574\ud558\uc138\uc694<\/h2>\n<p><span style=\"font-weight: 400;\">\uc8fc\ubaa9\ud574\uc57c \ud560 \uc0b0\uc5c5 \ubd84\uc57c\ub294 \u201c<a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%8a%a4%eb%a7%88%ed%8a%b8-%ed%99%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\">\ub611\ub611\ud55c \uc9d1<\/a>&#8221; and &#8220;Connected Home.&#8221; \u00a0Innovations in Smart Home are impacting how young people live. Home assistants, smart tech, and other innovations are becoming increasingly common for young people. \u00a0Particularly with demographic changes and the shortage of affordable skilled labor in Chinese urban areas, &#8220;smart&#8221; products are way to adapt to demographic changes. Opportunities exist, and already Chinese companies are trying to develop their own Chinese-speaking versions of smart speaker <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%8a%a4%eb%a7%88%ed%8a%b8-%ed%8f%b0\/\">\uc2a4\ub9c8\ud2b8 \ud3f0<\/a> Google Mini \ubc0f Amazon Echo\uc640 \uac19\uc740 \ud648 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Milk Powder is an important product to track in China. \u00a0Years ago, there was a milk powder scandal that raised the issue of quality products for babies. Concerns about drinking water and the quality of products remain high. \u00a0Baby milk products from Hong Kong and Australia are popular and relevant to the discussion about demographics in China. Some Chinese Consumers travel from the Mainland to Hong Kong to buy baby products and health and nutrition supplements. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc911\uad6d\uc740 &#039;e-tail&#039;\ub85c \ub3c4\uc57d\ud588\ub2e4. 2000\ub144\uacbd \uc77c\ubd80 \uc0ac\ub78c\ub4e4\uc740 \uac00\uaca9\/\ud488\uc9c8\uc5d0 \ub300\ud55c \uc911\uad6d \uc18c\ube44\uc790\uc758 \uc6b0\ub824\ub97c \uace0\ub824\ud558\uc5ec \uc18c\ub9e4\uc5c5\uc774 \uc5ec\uc804\ud788 \uc911\uc694\ud560 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4. \ubb38\ud654\uc801\uc73c\ub85c \ub300\uba74 \uc0c1\ud638\uc791\uc6a9\uc774 \uc911\uc694\ud588\uae30 \ub54c\ubb38\uc5d0 e-tail\uc774 \ub300\uc911\ud654\ub420 \uac83\uc774\ub77c\ub294 \uc0dd\uac01\uc740 \ubd88\ud655\uc2e4\ud588\uc2b5\ub2c8\ub2e4. \uc778\ud504\ub77c \ubc0f \ubc30\uc1a1\uc5d0 \ub300\ud55c \uc6b0\ub824\ub294 e-tail\uc758 \uc7a5\ubcbd\uc73c\ub85c \uac04\uc8fc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. Tmall, Tao Bao, Alibaba\uc640 \uac19\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ubc0f e-tail \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc810\uc810 \ub354 \uc911\uad6d\uc774 \uae30\uc220 \uac1c\ubc1c\uc5d0\uc11c \ub3c4\uc57d\ud558\uace0 \uc804\uc790\uc0c1\uac70\ub798 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uac00 \ub418\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ubaa8\ub4e0 \uc138\ub300\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Tmall\uacfc \uac19\uc740 \uc0ac\uc774\ud2b8\uc5d0\uc11c \ud310\ub9e4\ub418\ub294 \uc81c\ud488\uc740 \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc81c\ud488\uc785\ub2c8\ub2e4.<\/span><\/p>\n<h2>\uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 \uba85\ud488<\/h2>\n<p><span style=\"font-weight: 400;\">Luxury products are also products to watch. \u00a0European premium chocolates, wines, trips, and luxury apparel are popular. \u00a0Foreign wines have only in the past decade gained major popularity versus traditional beer and alcohol. \u00a0SIS has conducted research about conspicuous consumption and the importance of foreign <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a4%91%ea%b5%ad%ec%9d%98-%ec%a7%88%ec%a0%81-%ec%97%b0%ea%b5%ac\/\" title=\"\uc911\uad6d\uc758 \uc9c8\uc801 \uc5f0\uad6c\"  data-wpil-monitor-id=\"2195\">brands<\/a> as means to communicate status and identity, and to build relationships (<em>\uad00\uc2dc<\/em>).\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud601\uc2e0\uc801\uc778 \uc2a4\ub9c8\ud2b8 \uae30\uc220\uacfc \uc571\uc744 \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ucc28\ub7c9 \uacf5\uc720, \uc18c\uc15c \uc571, \ubaa8\ube4c\ub9ac\ud2f0 \ud601\uc2e0, Xiaomi\uc640 \uac19\uc740 \uc2a4\ub9c8\ud2b8\ud3f0\uc740 \uc911\uc694\ud55c \uace0\uac1d \ubd88\ub9cc \uc0ac\ud56d\uc744 \ud574\uacb0\ud569\ub2c8\ub2e4. \uc6b0\ub9ac \ud68c\uc0ac <a href=\"https:\/\/www.sisinternational.com\/ko\/ces-2018-%ea%b0%80%ec%a0%84%ec%a0%9c%ed%92%88-%eb%b0%95%eb%9e%8c%ed%9a%8c\/\">\ucd5c\uadfc \ub77c\uc2a4\ubca0\uac70\uc2a4\uc5d0\uc11c \uc5f4\ub9b0 Consumer Electronics Show\uc5d0 \ucc38\uc11d\ud588\uc2b5\ub2c8\ub2e4.<\/a>. \uc77c\ubd80 \uc81c\ud488\uc740 &quot;\uc6b0\uc8fc \uc2dc\ub300&quot;\ucc98\ub7fc \ubcf4\uc774\uc9c0\ub9cc \uc77c\ubd80 \uc2e0\uae30\uc220\uc740 \uc911\uad6d\uc5d0\uc11c \uac1c\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n<h2>\uc774\ub7ec\ud55c \uc18c\ube44 \ud328\ud134\uc740 \uc5b4\ub5bb\uac8c \ubc14\ub014 \uc218 \uc788\ub098\uc694?<\/h2>\n<p><span style=\"font-weight: 400;\">\ud55c \uc790\ub140 \uc815\ucc45\uc5d0 \ub530\ub77c \uc0c1\uc18d, \uad00\uc2ec \ubc0f \uc790\uc6d0\uc740 \ud55c \uc790\ub140\uc5d0\uac8c \uc9d1\uc911\ub429\ub2c8\ub2e4. 4\uba85\uc758 \uc870\ubd80\ubaa8, 2\uba85\uc758 \ubd80\ubaa8, 1\uba85\uc758 \uc790\ub140\ub97c \ub454 \uc911\uad6d\uc758 \ubbf8\ud63c \uc790\ub140\ub294 \ub2e4\ub978 \uc138\ub300\uc758 \uc790\ub140\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub9ce\uc740 \ubc88\uc601\uacfc \uae30\ud68c\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 \ubbf8\ud63c \uc790\ub140\ub97c \uc774\ub807\uac8c \ubd88\ub800\uc2b5\ub2c8\ub2e4. <\/span><i><span style=\"font-weight: 400;\">\u201c\uc791\uc740 \ud669\uc81c\ub4e4\u201d<\/span><\/i><span style=\"font-weight: 400;\">. TwoChild \uc815\ucc45\uc5d0 \ub300\ud574 \uc57d\uac04\uc758 \ubaa8\ud638\ud568\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ucd94\uac00 \uc790\ub140\ub294 \uc0ac\ud68c\uc801, \uacbd\uc81c\uc801 \uc5ed\ud559\uc744 \ubcc0\ud654\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4. \ud6a8\ub3c4\uc640 \uac19\uc740 \uae30\ub300\uc640 \ub300\ud559 \ud559\uc704 \ucde8\ub4dd\uc5d0 \ub300\ud55c \ubd80\ubaa8\uc758 \uae30\ub300\uac00 \uc601\ud5a5\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 \ubc00\ub808\ub2c8\uc5bc \uc2dc\uc7a5 \uc870\uc0ac: \uae30\uc5c5\uc744 \uc704\ud55c \uc7a0\uc7ac\uc801\uc778 \uc131\uc7a5 \uae30\ud68c<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc2dc\uc7a5\uc758 \ub3c5\ud2b9\ud55c \uc120\ud638\uc640 \uac00\uce58\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ucda9\uc871\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\uc740 \uc218\ub9ce\uc740 \uc131\uc7a5 \uae30\ud68c\ub97c \uc5bb\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ub2e4\uc74c \uc601\uc5ed\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \uc774 \ubd80\ubb38\uc758 \uc7a0\uc7ac\ub825\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ub9de\ucda4\ud654<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \uc911\uad6d\uc758 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc790\uc2e0\uc758 \ud2b9\uc815 \uc694\uad6c\uc640 \ucde8\ud5a5\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ub192\uc774 \ud3c9\uac00\ud569\ub2c8\ub2e4. \ub9de\ucda4\ud654 \ubc0f \uac1c\uc778\ud654 \uc635\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud2b9\uc131\uc5d0 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ub3c5\ud2b9\ud55c \uacbd\ud5d8<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \uc911\uad6d\uc758 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \ub3c5\ud2b9\ud558\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uacbd\ud5d8\uc744 \uac08\ub9dd\ud569\ub2c8\ub2e4. \ud601\uc2e0\uc801\uc778 \uc81c\ud488, \ubab0\uc785\ud615 \ube0c\ub79c\ub4dc \uacbd\ud5d8, \ub3c5\uc810 \uc774\ubca4\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\uc740 \uc774 \uc2dc\uc7a5 \ubd80\ubb38\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \ub370 \uc131\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ubaa8\ubc14\uc77c \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c\uc778 \uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \ubaa8\ubc14\uc77c\uacfc \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc774 \uc1fc\ud551\uacfc \uc18c\ube44 \uc2b5\uad00\uc5d0 \uc644\ubcbd\ud558\uac8c \ud1b5\ud569\ub418\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \uc811\uadfc\ud558\uace0 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 \ubaa8\ubc14\uc77c \uc571, \ubc18\uc751\ud615 \uc6f9\uc0ac\uc774\ud2b8, \ub9e4\ub825\uc801\uc778 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud558\ub294 \ub370 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud611\uc5c5 \ubc0f \ud30c\ud2b8\ub108\uc2ed<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \uc778\ud50c\ub8e8\uc5b8\uc11c, \ud604\uc9c0 \uc778\uae30 \ube0c\ub79c\ub4dc, \uc5f0\uc608\uc778\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uae30\uc5c5\uc758 \uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc2dc\uc7a5 \uc9c4\ucd9c\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\uc5c5\uc740 \ud654\uc81c\ub97c \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc744 \ub192\uc774\uba70 \ub300\uc0c1 \uace0\uac1d\uc758 \ub208\uc5d0 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud604\uc9c0\ud654\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \uc911\uad6d \ub0b4 \uc9c0\uc5ed\uc801 \ucc28\uc774\uc640 \ubb38\ud654\uc801 \ucc28\uc774\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \uae30\uc5c5\uc774 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud604\uc9c0\ud654\ub41c \uc804\ub7b5\uc744 \ucc44\ud0dd\ud558\uba74 \uae30\uc5c5\uc774 \uc911\uad6d\uc758 \ub2e4\uc591\ud55c \uc9c0\uc5ed\uc5d0 \uac78\uccd0 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 \uacf5\uac10\uc744 \uc5bb\uace0 \ub3c4\ub2ec \ubc94\uc704\uc640 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc9c0\uc18d\uc801\uc778 \ud601\uc2e0<\/b><span style=\"font-weight: 400;\">: Chinese millennials value novelty and innovation. Businesses that continuously update their offerings, embrace new technologies, and anticipate emerging trends will be better positioned to meet the ever-evolving demands of this market segment.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uacfc\uc81c<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ubcf5\uc7a1\ud55c \uc18c\ube44\uc790 \ud589\ub3d9<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: It is difficult to generalize or predict the preferences of millennial consumers in China due to their diverse and complex behaviors. A wide range of values, attitudes, and aspirations has arisen due to the rapid economic growth, technological advancements, and cultural shifts experienced by this generation.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \uae09\ubcc0\ud558\ub294 \uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\uc5d0 \ub530\ub77c \uc9c0\uc18d\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1\uacfc \uc801\uc751\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc720\uc9c0\ud558\ub294 \uac83\uc740 \uc5f0\uad6c\uc790\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uc774\ub7ec\ud55c \uc815\ubcf4\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc601\ud5a5\ub825 \uc788\ub294 \uc0ac\ub78c, \uae30\ud0c0 \ubb38\ud654\uc801 \uc694\uc778\uc758 \uc601\ud5a5\uc73c\ub85c \uc778\ud574 \ube60\ub974\uac8c \ubcc0\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc9c0\uc5ed\uc801 \ucc28\uc774<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \uc911\uad6d\uc740 \uad11\ud65c\ud558\uace0 \uc774\uc9c8\uc801\uc778 \uad6d\uac00\uc774\uae30 \ub54c\ubb38\uc5d0 \ubb38\ud654, \uc5b8\uc5b4, \uacbd\uc81c \ubc1c\uc804\uc5d0 \uc788\uc5b4 \ub69c\ub837\ud55c \uc9c0\uc5ed\uc801 \uaca9\ucc28\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ud655\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub824\uba74 \uc911\uad6d\uc758 \ubc00\ub808\ub2c8\uc5bc \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: revert;\">\uc2e0\ub8b0\uc640 \uc9c4\uc815\uc131<\/b><span style=\"font-weight: 400;\">: \uc911\uad6d \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc2e0\ub8b0\uc640 \uc9c4\uc815\uc131\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \ubc0f \uad11\uace0 \uc804\ub7b5\uc5d0 \uc810\uc810 \ub354 \ud68c\uc758\uc801\uc73c\ub85c \ubcc0\ud558\uba74\uc11c \ube0c\ub79c\ub4dc\uc640\uc758 \uc9c4\uc815\ud55c \uad00\uacc4\uc640 \uc9c4\uc815\ud55c \uacbd\ud5d8\uc744 \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uace0 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud560 \ub54c \uc5f0\uad6c\uc790\ub294 \uc774\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h2>\uc624\ub298\ub0a0\uc758 \uc911\uad6d \uc18c\ube44\uc790 \uc5ed\ud559\uc5d0 \uae30\uc5c5\uc774 \uac00\uc7a5 \uc798 \ub300\uc751\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n<p><span style=\"font-weight: 400;\">\uc2a4\ub9c8\ud2b8 \uae30\uc220, \uc571, \uc18c\uc15c \ub9c8\ucf00\ud305\uc744 \uc5fc\ub450\uc5d0 \ub450\uc138\uc694. \uc0ac\ud68c\uc801 \uc5ed\ub3d9\uc131\uacfc &#039;\uc785\uc18c\ubb38&#039;\uc758 \uc911\uc694\uc131\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \ub610\ud55c, \uc0ac\ud68c\uc801 &#039;\ubc08&#039;\uacfc &#039;\uc911\uad6d \uad11\uad70\uc808&#039;\uacfc \uac19\uc740 \uc0ac\ud68c \ubb38\ud654\uc801 \uae30\ud68c\ub97c \uc5fc\ub450\uc5d0 \ub450\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n<p>\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30 <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%95%84%ec%8b%9c%ec%95%84\/market-research-firm-in-china\/\">\uc911\uad6d \uc2dc\uc7a5 \uc870\uc0ac<\/a><\/p>\n<h2>SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/h2>\n<p><span style=\"font-weight: 400;\">SIS International\uc740 \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \uae30\ud0c0 \ub2e4\uc591\ud55c \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\uacfc \uc811\uadfc \ubc29\uc2dd\uc744 \uc2e4\uc2dc\ud569\ub2c8\ub2e4. \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/span><\/p>\n<h2><a href=\"https:\/\/www.sisinternational.com\/ko\/about-sis\/contact-sis-international-market-research\/\">\uadc0\ud558\uc758 \ud68c\uc0ac\uac00 \uc911\uad6d\uc5d0\uc11c \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc6b0\ub9ac\uac00 \uc5b4\ub5bb\uac8c \ub3c4\uc6b8 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\ub824\uba74 \uc800\ud76c\uc5d0\uac8c \uc5f0\ub77d\ud558\uc2ed\uc2dc\uc624.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\uc911\uad6d\uc740 \uc911\uc0b0\uce35\uc774 \ud655\ub300\ub418\uba74\uc11c \ub354\uc6b1 \ubd80\uc720\ud55c \uc0ac\ud68c\ub85c \ubcc0\ubaa8\ud558\uace0 \uc788\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 \uc911\uad6d\uc5d0\uc11c\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":69252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[351],"class_list":["post-26747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","tag-millennial-market-research-in-china","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/26747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=26747"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/26747\/revisions"}],"predecessor-version":[{"id":79760,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/26747\/revisions\/79760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/69252"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=26747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=26747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=26747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}