{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2026-01-25T18:23:38","modified_gmt":"2026-01-25T23:23:38","slug":"%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%9e%90%eb%8f%99%ed%99%94","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%9e%90%eb%8f%99%ed%99%94\/","title":{"rendered":"\uc2dc\uc7a5 \uc870\uc0ac \uc790\ub3d9\ud654"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">\uc778\uacf5 \uc9c0\ub2a5 \ubc0f \uae30\uacc4 \ud559\uc2b5\uacfc \uac19\uc740 \uae30\uc220\uc740 \uac8c\uc784 \uccb4\uc778\uc800\uc785\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \ub9c8\ucf00\ud305 \ubc0f \uc2dc\uc7a5 \uc870\uc0ac \ubd84\uc57c\uc5d0\uc11c \uc77c\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc810\uc810 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">\uc790\ub3d9\ud654\ub294 \ub5a0\uc624\ub974\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%82%b0%ec%97%85-%ec%9e%90%eb%8f%99%ed%99%94-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc0b0\uc5c5 \uc790\ub3d9\ud654 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"4820\">Automation benefits marketers<\/a>. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/ai-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%eb%b0%8f-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%ec%9e%90%eb%8f%99%ed%99%94-ai-%ec%bb%a8%ec%84%a4%ed%8c%85\/\" title=\"\ube0c\ub79c\ub529 \uc790\ub3d9\ud654 \ubc0f \uc778\uacf5\uc9c0\ub2a5 \ucee8\uc124\ud305\"  data-wpil-monitor-id=\"10823\">Automation saves brands<\/a> money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%9c%ed%92%88-%ed%85%8c%ec%8a%a4%ed%8a%b8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%82%ac%ec%9a%a9%ec%84%b1-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ed%9a%8c%ec%82%ac\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"10824\">Companies can create and deploy tests<\/a> quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%b2%a0%eb%ac%bc%ec%a0%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ucca0\ubb3c\uc810 \ubc0f \uc8fc\ud0dd \uac1c\uc120 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10819\">market feedback to make changes and improvements<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\uc790\ub3d9\ud654\ub294 \ubbf8\ub798\uc758 \ud589\ub3d9\uc744 \uc608\uce21\ud558\ub294 \uc608\uce21 \ubd84\uc11d\uc758 \ub4f1\uc7a5\uc744 \uac00\ub2a5\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4. \uc608\uce21 \ubd84\uc11d\uc740 \uc911\uc694\ud55c \uc9c8\ubb38\uc5d0 \ub2f5\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">\uc6b0\ub9ac \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc0ac\ub78c\uc740 \ub204\uad6c\uc785\ub2c8\uae4c? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\uc218\uc775\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc6b0\ub9ac \uc81c\ud488\uc758 \ucd5c\uc801 \uac00\uaca9\uc740 \uc5bc\ub9c8\uc785\ub2c8\uae4c? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\uc6b0\ub9ac\uc758 \uac00\uc7a5 \uc18c\uc911\ud55c \uace0\uac1d\uc740 \ub204\uad6c\uc785\ub2c8\uae4c? <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why <a href=\"https:\/\/www.sisinternational.com\/ko\/%ea%b3%a0%ea%b0%9d-%eb%a7%8c%ec%a1%b1%eb%8f%84-%eb%b6%84%ec%84%9d\/\" title=\"\uc18c\ub9e4\uc5c5\uc5d0\uc11c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\ub294 8\uac00\uc9c0 \ubc29\ubc95\"  data-wpil-monitor-id=\"10817\">consumers behave the way<\/a> they do.<\/span><\/p>\n\n\n\n<p>Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">\uc2dc\uc7a5 \uc870\uc0ac \uc790\ub3d9\ud654&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b2%bd%ed%97%98%ec%9d%98-%ec%9d%b4%eb%a0%a5%ec%84%9c\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a1%b0%ec%82%ac\/\" title=\"\ube0c\ub79c\ub4dc \uc870\uc0ac \ud68c\uc0ac\"  data-wpil-monitor-id=\"10820\">research enables brands<\/a> to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p>Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other <a href=\"https:\/\/www.sisinternational.com\/ko\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10818\">techniques such as Face-to-Face and qualitative<\/a> techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%eb%a7%a4%ed%95%91\/\" title=\"\uace0\uac1d \uc5ec\uc815 \ub9e4\ud551\"  data-wpil-monitor-id=\"10821\">customer decision journey<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \uc608<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>\uc0d8\ud50c \ucc3e\uae30<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">\uc0d8\ud50c\uc744 \ucc3e\ub294 \uacfc\uc815\uc774 \uc810\uc810 \ub354 \uc790\ub3d9\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc9d1\uacc4 \uc11c\ube44\uc2a4 \ub4a4\uc5d0 \uc788\ub294 \ud544\ud130\ub9c1 \ubc0f \uc120\ud0dd \uae30\uc220\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>\uc124\ubb38\uc870\uc0ac<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">\uc124\ubb38\uc870\uc0ac\ub294 \uc5f0\uad6c \uc790\ub3d9\ud654\uc758 \uac00\uc7a5 \uc624\ub798\ub41c \ud615\ud0dc \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub294 \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\uc5d0 \uc751\ub2f5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc790\uc2e0\uacfc \uad00\ub828\ub41c \uc9c8\ubb38\uc5d0\ub9cc \ub2f5\ubcc0\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>\uace0\uac1d \uc9c0\uc6d0<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Businesses are also using automating responses to customers. For example, if several consumers have a particular complaint, the <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%b0%9c%ec%a0%84-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ubc1c\uc804 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"10822\">marketer can generate<\/a> an automatic response. These automated answers free up the support team to deal with other issues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ko\/about-sis\/contact-sis-international-market-research\/\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 \uc5ec\uae30\ub85c \ubb38\uc758\ud558\uc138\uc694.<\/a><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc778\uacf5\uc9c0\ub2a5\uacfc \uba38\uc2e0\ub7ec\ub2dd\uc740 \uac8c\uc784 \uccb4\uc778\uc800\uc785\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac \uc790\ub3d9\ud654\uc758 \uae30\ud68c\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":81771,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/26530\/revisions\/81771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}