{"id":24598,"date":"2018-02-26T21:31:35","date_gmt":"2018-02-26T21:31:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=24598"},"modified":"2026-01-27T15:24:07","modified_gmt":"2026-01-27T20:24:07","slug":"b2b-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a4%91%ea%b5%ad","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a4%91%ea%b5%ad\/","title":{"rendered":"\uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-54a20955\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-54a20955\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Market Entry Consulting in China (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 \uae09\uc18d\ud55c \uacbd\uc81c \uc131\uc7a5\uacfc \uae00\ub85c\ubc8c \uc601\ud5a5\ub825 \uc99d\uac00\ub85c \uc778\ud574 B2B \uc2dc\uc7a5\uc774 \ubc88\ucc3d\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ub098\ub77c\ub294 B2B \uac70\ub798\uc5d0 \ucc38\uc5ec\ud558\uace0 \uc774 \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc9c0\ub97c \ud655\uc7a5\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \uc5c4\uccad\ub09c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc624\ub298\ub0a0 \ub354 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc911\uad6d \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud568\uc5d0 \ub530\ub77c \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc758 \ubcf5\uc7a1\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc131\uacf5\uc744 \uc704\ud574 \ub9e4\uc6b0 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc2dc\uc7a5 \ud658\uacbd\uc744 \ud615\uc131\ud558\ub294 \ub3c5\ud2b9\ud55c \ubb38\ud654\uc801, \uaddc\uc81c\uc801, \uacbd\uc7c1\uc801 \uc694\uc778\uc744 \uc778\uc2dd\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305 \uc804\ub7b5, \uacfc\uc81c \ubc0f \uae30\ud68c\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc74c\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc811\uadfc \ubc29\uc2dd\uc744 \ub9de\ucda4\ud654\ud558\uace0 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud558\uba70 \uc218\uc775\uc131\uc774 \uc88b\uc740 \uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc740 \ubb34\uc5c7\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\uae4c?<\/h2>\n\n\n\n<p>\uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc740 \uc911\uad6d \uae30\uc5c5\uacfc \uc18c\ube44\uc790\uc758 \ub3c5\ud2b9\ud55c \uc694\uad6c\ub97c \ucda9\uc871\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uc8fc\ub85c \ubb38\ud654\uc801, \uacbd\uc81c\uc801, \uae30\uc220\uc801 \ucc28\uc774\ub85c \uc778\ud574 \uc11c\uc591\uc758 \uad00\ud589\uacfc \ud06c\uac8c \ub2e4\ub985\ub2c8\ub2e4. \uc911\uad6d B2B \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc740 \uc911\uad6d \ubb38\ud654\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud604\uc9c0 \ube44\uc988\ub2c8\uc2a4 \uc5d0\ud2f0\ucf13, \uc758\uc0ac\uc18c\ud1b5 \uc2a4\ud0c0\uc77c \ubc0f \uc758\uc0ac\uacb0\uc815 \ud504\ub85c\uc138\uc2a4\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc911\uad6d\uc5d0\uc11c\ub294 \uad00\uacc4\uac00 \ube44\uc988\ub2c8\uc2a4 \uac70\ub798\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc911\uad6d \uc0c1\ub300\ubc29\uacfc \uac15\ub825\ud55c \uac1c\uc778\uc801 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub354\uc6b1\uc774 \uc911\uad6d\uc758 \ub514\uc9c0\ud138 \ud658\uacbd\uc740 \ub9e4\uc6b0 \ub69c\ub837\ud569\ub2c8\ub2e4. WeChat, Weibo, Baidu\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc774 WhatsApp, X, Google\uacfc \uac19\uc740 \uc11c\uad6c\uc758 \ud50c\ub7ab\ud3fc\uc744 \ub300\uccb4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc911\uad6d\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 B2B \ub9c8\ucf00\ud305\uc744 \uc704\ud574\uc11c\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uc628\ub77c\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud574 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc18\uba74, \uc911\uad6d\uc5d0\ub294 \uc790\uccb4 \ube44\uc988\ub2c8\uc2a4 \ubc95\ub960 \ubc0f \uaddc\uc815\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uaddc\uc81c \ud658\uacbd\uc744 \ud0d0\uc0c9\ud558\ub294 \uac83\uc740 \ub370\uc774\ud130 \ubcf4\ud638, \uad11\uace0 \uaddc\ubc94 \ubc0f \uc218\ucd9c\uc785 \uaddc\uc815\uacfc \uac19\uc740 \uce21\uba74\uc744 \ud3ec\uad04\ud558\ub294 \uc911\uad6d B2B \ub9c8\ucf00\ud305\uc758 \uc911\uc694\ud55c \uad6c\uc131 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305 \u2013 \uc774\uac83\uc774 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n\n\n\n<p>\uc911\uad6d\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ud68c\uc0ac\uc5d0 \ub9c8\ucf00\ud305\ud558\uace0 \ud310\ub9e4\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc8fc\uc81c\ub294 \uc911\uad6d\uc758 \ub9c9\ub300\ud55c \uc7a0\uc7ac\ub825\uc73c\ub85c\ubd80\ud130 \uc774\uc775\uc744 \uc5bb\uc73c\ub824\ub294 \ud574\uc678 \uae30\uc5c5\uc5d0 \uc758\ud574 \ub04a\uc784\uc5c6\uc774 \ub17c\uc758\ub429\ub2c8\ub2e4. \uadf8 \ub098\ub77c\uc758 \uc131\uacf5 \ube44\uacb0\uc744 \uc548\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294 \uc0ac\uc5c5\uac00\ub4e4\uc758 \uc758\uacac\uc774 \ud06c\uac8c \uc5c7\uac08\ub9ac\ub294 \uac83\uc744 \uc27d\uac8c \uc54c \uc218 \uc788\ub2e4. \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 \uc911\uad6d\uc5d0\uc11c \ud310\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uc5c6\uc744 \uc815\ub3c4\ub85c \ube44\uc988\ub2c8\uc2a4 \uaddc\ubc94\uacfc \uc0ac\ub78c\ub4e4\uc758 \uc608\uc678\uc801\uc778 \uc131\uaca9\uc744 \uacfc\uc7a5\ud558\ub294 \ubc18\uba74, \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc740 \uadf8\uacf3\uc758 \ub9c8\ucf00\ud305\uacfc \ud310\ub9e4\uac00 &quot;\uc9d1\uacfc \uac19\ub2e4&quot;\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc911\uad6d\uc740 \uc138\uacc4 2\uc704\uc758 \uacbd\uc81c \ub300\uad6d\uc774\uc9c0\ub9cc \uc544\uc2dc\uc544 \uad6d\uac00\uac00 \uc138\uacc4 \ucd5c\ub300 \uacbd\uc81c \ub300\uad6d\uc778 \ubbf8\uad6d\uc744 \uc7a5\uc545\ud558\ub824\ub294 \uc785\uc7a5\uc744 \ucde8\ud568\uc5d0 \ub530\ub77c \ud5a5\ud6c4 \uba87 \ub144 \ub0b4\uc5d0 \uc774\ub7ec\ud55c \uc0c1\ud669\uc740 \ubc14\ub014 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc131\uc7a5 \uae30\uacc4\ub85c\uc11c\uc758 \uae38\uc740 \uacc4\uc18d\ub420 \uac83\uc774 \ud655\uc2e4\ud558\uba70, \uc774 \uac70\ub300\ud558\uace0 \ubcf5\uc7a1\ud55c \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 B2B \uc601\uc5ed\uc758 \uad6d\uac00\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc911\uad6d B2B \ub9c8\ucf00\ud305\uc758 \uc7a5\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc911\uad6d\uc5d0\uc11c B2B \ub9c8\ucf00\ud305\uc5d0 \ucc38\uc5ec\ud568\uc73c\ub85c\uc368 \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc810\uc740 \ub9e4\uc6b0 \uac15\ub825\ud558\uc5ec \uc131\uc7a5\uacfc \uad6d\uc81c\uc801 \uc811\uadfc\uc744 \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uc5d0\uac8c \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784\uc774 \ub429\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc774\uc810\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc7a0\uc7ac\ub825:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d\uc740 \uc778\uad6c\uac00 \ub9ce\uace0 \uc911\uc0b0\uce35\uc774 \ube60\ub974\uac8c \ub298\uc5b4\ub098\uace0 \uc788\ub294 \ub098\ub77c\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc5ec\uae30\uc11c B2B \ub9c8\ucf00\ud305\uc740 \uad11\ubc94\uc704\ud55c \uc18c\ube44\uc790 \uae30\ubc18\uacfc \ube44\uad50\ud560 \uc218 \uc5c6\ub294 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uacbd\uc81c \uc131\uc7a5: <\/b><span style=\"font-weight: 400;\">\uc911\uad6d \uacbd\uc81c\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud574 \uc654\uc73c\uba70 \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc758 \uae30\uc5c5\ub4e4\uc5d0\uac8c \ub9e4\ub825\uc801\uc778 \uc2dc\uc7a5\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc911\uad6d B2B \uc2dc\uc7a5 \uc9c4\ucd9c\uc740 \uc0c1\ub2f9\ud55c \uc218\uc775 \ucc3d\ucd9c\uacfc \uc0ac\uc5c5 \ud655\uc7a5\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ub2e4\uc591\ud55c \uc0b0\uc5c5:<\/b><span style=\"font-weight: 400;\"> China&#8217;s diverse industrial landscape encompasses technology, manufacturing, healthcare, and more. This diversity provides numerous opportunities for <a href=\"https:\/\/www.sisinternational.com\/ko\/%ed%86%b5%ec%8b%a0-%ec%9e%a5%eb%b2%bd-%eb%b0%8f-%eb%8c%80%ea%b8%b0-%ec%8b%9c%ea%b0%84%ec%9d%98-%ec%88%a8%ea%b2%a8%ec%a7%84-%eb%b9%84%ec%9a%a9%ec%9d%84-%eb%b0%9d%ed%9e%88%eb%8a%94-smb-%ed%86%b5\/\" title=\"SMB \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubb38\uc81c \uc5f0\uad6c \ubc31\uc11c\"  data-wpil-monitor-id=\"4485\">B2B collaborations and partnerships, according to B2B marketing in China studies<\/a>.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uae30\uc220 \ubc1c\uc804:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d\uc740 \uae30\uc220 \ud601\uc2e0\uc758 \uc120\ub450\uc5d0 \uc788\ub2e4. \uae30\uc5c5\uc740 \ucd5c\ucca8\ub2e8 \uae30\uc220\uacfc \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud558\uc5ec \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uae00\ub85c\ubc8c \uc218\ucd9c \ud5c8\ube0c:<\/b><span style=\"font-weight: 400;\"> \uae00\ub85c\ubc8c \uc218\ucd9c \ud5c8\ube0c\uc778 \uc911\uad6d\uc740 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc0dd\uc0b0, \uc720\ud1b5, \ubb34\uc5ed\uc744 \uc704\ud55c \uc804\ub7b5\uc801 \uc704\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uad6d\uc81c\uc801\uc778 \uc5f4\ub9dd\uc744 \uac00\uc9c4 \uae30\uc5c5\uc5d0 \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc815\ubd80 \uc9c0\uc6d0:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d \uc815\ubd80\ub294 \uc678\uad6d\uc778 \ud22c\uc790\uc640 B2B \ud30c\ud2b8\ub108\uc2ed\uc744 \uc7a5\ub824\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uac00\uc9c0 \uc815\ucc45\uacfc \uac1c\ud601\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc6d0 \uc815\ucc45\uc740 \uc911\uad6d\uc5d0\uc11c \uc0ac\uc5c5 \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\ub294 \uacfc\uc815\uc744 \uc6a9\uc774\ud558\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc8fc\uc694 \uad00\uad11\uba85\uc18c \ubc0f \ub3c4\uc2dc&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc911\uad6d\uc5d0\uc11c B2B \ub9c8\ucf00\ud305\uc5d0 \ucc38\uc5ec\ud558\ub824\ub294 \uae30\uc5c5\uc73c\ub85c\uc11c \uc774\ub7ec\ud55c \uc704\uce58\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc740 \uc720\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uad6d\uc740 \uad00\uad11\uac1d\uacfc \ube44\uc988\ub2c8\uc2a4 \uc5ec\ud589\uac1d \ubaa8\ub450\uc5d0\uac8c \ub2e4\uc591\ud55c \uad00\uad11\uba85\uc18c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ub9cc\ub9ac\uc7a5\uc131:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d\uc758 \uc0c1\uc9d5\uc801\uc778 \uc0c1\uc9d5\uc778 \ub9cc\ub9ac\uc7a5\uc131\uc740 \ub9e4\ub144 \uc218\ubc31\ub9cc \uba85\uc758 \ubc29\ubb38\uac1d\uc744 \ub04c\uc5b4 \ubaa8\uc73c\uace0 \uc788\uc2b5\ub2c8\ub2e4. B2B \ub9c8\ucf00\ud305\uacfc \uc9c1\uc811\uc801\uc778 \uad00\ub828\uc740 \uc5c6\ub354\ub77c\ub3c4 \ub3c5\ud2b9\ud55c \ubb38\ud654\uc801 \ub9e5\ub77d\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4 \ub124\ud2b8\uc6cc\ud0b9\uacfc \ud1a0\ub860\uc758 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ubca0\uc774\uc9d5: <\/b><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 \uc218\ub3c4\uc778 \ubca0\uc774\uc9d5\uc5d0\ub294 \uc790\uae08\uc131\uacfc \ucc9c\ub2e8\uacf5\uc6d0 \ub4f1 \ud48d\ubd80\ud55c \uc5ed\uc0ac\ubb38\ud654 \uc720\uc801\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9ce\uc740 \uad6d\uc81c \uae30\uc5c5\uc774 \uc0ac\ubb34\uc2e4\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4 \ud5c8\ube0c\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc0c1\ud558\uc774: <\/b><span style=\"font-weight: 400;\">\uc0c1\ud558\uc774\ub294 \ubd84\uc8fc\ud55c \ub300\ub3c4\uc2dc\uc774\uc790 \uc8fc\uc694 \uae08\uc735 \uc911\uc2ec\uc9c0\uc785\ub2c8\ub2e4. \uc774 \ub3c4\uc2dc\uc5d0\ub294 \uc911\uad6d \uc804\ud1b5 \ubb38\ud654\uc640 \ud604\ub300\uc801\uc778 \uace0\uce35 \ube4c\ub529\uc774 \uc870\ud654\ub97c \uc774\ub8e8\uace0 \uc788\uc5b4 \ube44\uc988\ub2c8\uc2a4 \uad50\ub958\ub97c \uc704\ud55c \ub3c5\ud2b9\ud55c \ubd84\uc704\uae30\ub97c \uc870\uc131\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ud56d\uc800\uc6b0: <\/b><span style=\"font-weight: 400;\">\uc774 \ub3c4\uc2dc\ub294 \uc720\ub124\uc2a4\ucf54 \uc138\uacc4\ubb38\ud654\uc720\uc0b0\uc778 \uc11c\ud638\ub85c \uc720\uba85\ud569\ub2c8\ub2e4. \ud56d\uc800\uc6b0\ub294 \ub610\ud55c \ub5a0\uc624\ub974\ub294 \uae30\uc220 \ud5c8\ube0c\ub85c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc758 \uc911\uc2ec\uc9c0\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ud64d\ucf69:<\/b><span style=\"font-weight: 400;\"> \uc5c4\ubc00\ud788 \ub9d0\ud558\uba74 \ud64d\ucf69\uc740 \ud2b9\ubcc4 \ud589\uc815 \uad6c\uc5ed\uc774\uc9c0\ub9cc \ub3d9\uc591\uacfc \uc11c\uc591\uc774 \ub3c5\ud2b9\ud558\uac8c \ud63c\ud569\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae00\ub85c\ubc8c \uae08\uc735 \ud5c8\ube0c\uc774\uc790 \uc911\uad6d \uc2dc\uc7a5\uc73c\ub85c\uc758 \uad00\ubb38\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uccad\ub450:<\/b><span style=\"font-weight: 400;\"> \ub9e4\uc6b4 \uc694\ub9ac\uc640 \uc4f0\ucd28 \uc624\ud398\ub77c\uc758 \uc5bc\uad74\uc744 \ubc14\uafb8\ub294 \uc720\uba85\ud55c \uacf5\uc5f0\uc73c\ub85c \uc720\uba85\ud55c \uccad\ub450\ub294 \uc911\uad6d \uc11c\ubd80 \uc9c0\ubc29\uc73c\ub85c \uac00\ub294 \uad00\ubb38\uc774\uc790 \uc8fc\uc694 \ub3c4\uc2dc\ub97c \ub118\uc5b4 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc744 \ud0d0\uc0c9\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc911\uad6d B2B \ub9c8\ucf00\ud305\uc5d0\uc11c \ubd84\uc11d\ud560 \ud575\uc2ec \uc0b0\uc5c5<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 \ub2e4\uc591\ud55c \uacbd\uc81c\ub294 B2B \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ub9e4\ub825\uc801\uc778 \uc804\ub9dd\uc744 \uc81c\uc2dc\ud558\ub294 \uc5ec\ub7ec \ud575\uc2ec \uc0b0\uc5c5\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \uc0b0\uc5c5 \uc911 \uc77c\ubd80\ub97c \uac15\uc870\ud558\uace0 \uac01 \ubd80\ubb38\uc5d0\uc11c \uc0c1\ub2f9\ud55c \ubc1c\uc804\uc744 \uc774\ub8e8\uace0 \uc788\ub294 \ud2b9\uc815 \uae30\uc5c5\uc744 \uc5b8\uae09\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uae30\uc220 \ubc0f IT: <\/b><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 \uae30\uc220 \ubd80\ubb38\uc740 Huawei, Tencent, Alibaba\uc640 \uac19\uc740 \uae30\uc5c5\uc774 \uc8fc\ub3c4\ud558\ub294 \ub4f1 \ube60\ub974\uac8c \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubd84\uc57c\uc5d0\uc11c \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc5d0 \ucc38\uc5ec\ud558\uba74 \ucd5c\ucca8\ub2e8 \uc194\ub8e8\uc158, \ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc81c\uc870:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d\uc740 Foxconn \ubc0f Midea\uc640 \uac19\uc740 \ud68c\uc0ac\uac00 \uc2dc\uc7a5\uc744 \uc7a5\uc545\ud558\uace0 \uc788\ub294 \uae00\ub85c\ubc8c \uc81c\uc870 \uac15\uad6d\uc785\ub2c8\ub2e4. \uc81c\uc870\uc5c5\uccb4\uc640 \uc18c\uc2f1, \uc81c\uc870 \ub610\ub294 \ud30c\ud2b8\ub108\uc2ed\uc744 \uc6d0\ud558\ub294 \uae30\uc5c5\uc740 \uc774 \ubd80\ubb38\uc774 \uc5c4\uccad\ub09c \ubcf4\ub78c\uc744 \ub290\ub084 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc758\ub8cc \ubc0f \uc81c\uc57d:<\/b><span style=\"font-weight: 400;\"> \uc911\uc0b0\uce35\uc774 \uc131\uc7a5\ud558\uba74\uc11c \uc911\uad6d\uc758 \uc758\ub8cc \ubd80\ubb38\ub3c4 \uae09\uc18d\ub3c4\ub85c \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. Alibaba Health \ubc0f Ping An Healthcare\uc640 \uac19\uc740 \ud68c\uc0ac\ub294 \uc6d0\uaca9 \uc758\ub8cc \ubc0f \uac74\uac15 \uae30\uc220 \ubd84\uc57c\uc5d0\uc11c \uc120\uad6c\uc801\uc778 \uc5ed\ud560\uc744 \ud558\uba70 \uc758\ub8cc \uc7a5\ube44 \ubc0f \uc758\ub8cc IT \ubd84\uc57c\uc5d0\uc11c B2B \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc7ac\uc0dd \uc5d0\ub108\uc9c0: <\/b><span style=\"font-weight: 400;\">\uc911\uad6d\uc740 Envision Energy \ubc0f Longi Green Energy\uc640 \uac19\uc740 \uc5c5\uacc4 \ub9ac\ub354\uc640 \ud568\uaed8 \uc7ac\uc0dd \uc5d0\ub108\uc9c0\uc5d0 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubd84\uc57c\uc758 B2B \ub9c8\ucf00\ud305\uc740 \ud0dc\uc591\uad11, \ud48d\ub825, \uce5c\ud658\uacbd \uae30\uc220 \ubd84\uc57c\uc758 \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc804\uc790\uc0c1\uac70\ub798: <\/b><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 \uc804\uc790\uc0c1\uac70\ub798 \ubd80\ubb38\uc740 Alibaba, JD.com, Pinduoduo\uc640 \uac19\uc740 \uac70\ub300 \uae30\uc5c5\uc774 \uc7a5\uc545\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc740 \ubb3c\ub958, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305, \uad6d\uacbd \uac04 \uc804\uc790\uc0c1\uac70\ub798 \ubd84\uc57c\uc5d0\uc11c \ud611\uc5c5 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc790\ub3d9\ucc28:<\/b> <span style=\"font-weight: 400;\">\uc911\uad6d\uc740 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc73c\ub85c BYD, Geely\uc640 \uac19\uc740 \uae30\uc5c5\uc774 \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \ubd80\ubb38 \ub0b4 \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc5d0\ub294 \ubd80\ud488, \uc804\uae30 \uc790\ub3d9\ucc28 \ubc0f \uc790\uc728 \uc8fc\ud589 \uae30\uc220\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uae08\uc735 \ubc0f \ud540\ud14c\ud06c:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d\uc758 \uae08\uc735 \ubd80\ubb38\uc740 Ant Group \ubc0f Tencent Finance\uc640 \uac19\uc740 \ud68c\uc0ac\uac00 \uc8fc\ub3c4\ud558\ub294 \ud540\ud14c\ud06c \ud601\uc2e0\uc744 \ube60\ub974\uac8c \uc218\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. B2B \ub9c8\ucf00\ud305 \uae30\ud68c\ub294 \uacb0\uc81c \uc194\ub8e8\uc158, \uae08\uc735 \uae30\uc220, \ub514\uc9c0\ud138 \ubc45\ud0b9 \uc11c\ube44\uc2a4 \ubd84\uc57c\uc5d0\uc11c \ud48d\ubd80\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B2B\uc5d0\uc11c \ud0d0\uad6c\ud560 \uc8fc\uc694 \uc5f0\uad6c \ubd84\uc57c <\/span><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305 <\/span><span style=\"font-weight: 400;\">\uc911\uad6d\uc5d0\uc11c<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Solid research is the bedrock of successful strategies. Therefore, employing effective research methods is essential for understanding the market, consumer behavior, and competition. Here are some main research methods to consider while conducting <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%95%84%ec%8b%9c%ec%95%84\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%eb%82%98%ec%9a%b0%eb%a3%a8\/\" title=\"\ub098\uc6b0\ub8e8 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5734\">B2B<\/a> marketing in China:<\/span><\/p>\n\n\n\n<p><b>\u2022 \uacbd\uc7c1\uc0ac \ubd84\uc11d:<\/b><span style=\"font-weight: 400;\"> \uc120\ud0dd\ud55c \uc5c5\uacc4\uc758 \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc804\ub7b5, \uac15\uc810 \ubc0f \uc57d\uc810\uc744 \uc870\uc0ac\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \ubd84\uc11d\uc744 \ud1b5\ud574 \uae30\ud68c\ub97c \ubc1c\uacac\ud558\uace0 \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><span style=\"font-weight: 400;\">\uae30\uc5c5 <\/span><span style=\"font-weight: 400;\">\uadf8\ub4e4\uc758 \uc81c\uc548\uc744 \ucc28\ubcc4\ud654\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc18c\ube44\uc790 \ud589\ub3d9 \ubd84\uc11d:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d B2B \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc758\uc0ac\uacb0\uc815 \ud504\ub85c\uc138\uc2a4, \uc120\ud638\ud558\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110, \uc81c\ud488 \uc120\ud638\ub3c4 \ub4f1\uc758 \uc694\uc18c\ub97c \ubd84\uc11d\ud558\uba74 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc774 \uacb0\uc815\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ub370\uc774\ud130 \ubd84\uc11d: <\/b><span style=\"font-weight: 400;\">\ub370\uc774\ud130 \ubd84\uc11d \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \ub300\ub7c9\uc758 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\uace0 \ucd94\uc138\ub97c \ud30c\uc545\ud558\uba70 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9bd\ub2c8\ub2e4. \uc911\uad6d B2B \uc2dc\uc7a5\uc740 \uc0c1\ub2f9\ud55c \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud558\uba70, \uc774 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\uba74 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uaddc\uc815 \uc900\uc218 \uc5f0\uad6c:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d\uc5d0\ub294 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0 \ub300\ud55c \ud2b9\uc815 \uaddc\uc815\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \ubc95\uc801 \uacbd\uacc4 \ub0b4\uc5d0\uc11c \uc6b4\uc601\ub418\ub3c4\ub85d \ud558\ub824\uba74 \uaddc\uc81c \ud658\uacbd\uc744 \uc870\uc0ac\ud558\uace0 \uc774\ud574\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ubb38\ud654\uc801 \ubbfc\uac10\uc131\uacfc \uc2dc\uc7a5 \ud604\uc9c0\ud654:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d \ubb38\ud654\uc640 \ube44\uc988\ub2c8\uc2a4 \uad00\ud589\uc740 \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc2dc\uc7a5 \ud604\uc9c0\ud654\ub97c \uc704\ud574\uc11c\ub294 \ubb38\ud654\uc801 \uaddc\ubc94\uacfc \uc120\ud638\ub3c4\ub97c \uc870\uc0ac\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uae30\uc220 \ubc0f \ub370\uc774\ud130 \ubcf4\uc548:<\/b><span style=\"font-weight: 400;\"> \uae30\uc220 \ubc0f \uc804\uc790\uc0c1\uac70\ub798\uc640 \uac19\uc740 \uc0b0\uc5c5\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \ubcf4\uc548\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \uc0ac\uc774\ubc84 \ubcf4\uc548 \uc870\uce58 \ubc0f \uaddc\uc815\uc744 \uc5f0\uad6c\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. <\/span><span style=\"font-weight: 400;\">\uc720\uc9c0 <\/span><span style=\"font-weight: 400;\">\uc2e0\ub8b0\uc640 \uc900\uc218.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d B2B \ub9c8\ucf00\ud305\uc5d0\uc11c \ubd84\uc11d\ud560 \ud575\uc2ec \uc0b0\uc5c5<\/h2>\n\n\n\n<p>\uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc5d0\uc11c \ud2b9\uc815 \uc0b0\uc5c5\uc740 \uc131\uc7a5 \uc7a0\uc7ac\ub825, \ud601\uc2e0 \ubc0f \uc2dc\uc7a5 \uaddc\ubaa8\uac00 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0b0\uc5c5\uacfc \uadf8 \ub0b4\uc758 \uc8fc\uc694 \uc5c5\uccb4\ub97c \uc774\ud574\ud558\uba74 \uc911\uad6d\uc5d0\uc11c \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\uac70\ub098 \ud655\uc7a5\ud558\ub824\ub294 \uae30\uc5c5\uc5d0 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \ubd80\ubb38 \ub0b4 \ud575\uc2ec \uc0b0\uc5c5\uacfc \uc8fc\ubaa9\ud560\ub9cc\ud55c \uae30\uc5c5\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\uae30\uc220 \ubc0f \ud1b5\uc2e0<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud654\uc6e8\uc774<\/strong>: \ucca8\ub2e8 5G \uae30\uc220\ub85c \uc720\uba85\ud55c \ud1b5\uc2e0 \ubc0f \uae30\uc220 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud150\uc13c\ud2b8<\/strong>: \uc778\ud130\ub137 \uc0b0\uc5c5\uc758 \uc8fc\uc694 \uae30\uc5c5\uc778 Tencent\ub294 WeChat\uc744 \ud3ec\ud568\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uac8c\uc784 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc720\uba85\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc18c\ub9e4<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc54c\ub9ac\ubc14\ubc14 \uadf8\ub8f9<\/strong>: \uc804\uc790\uc0c1\uac70\ub798\uc758 \uac70\uc778\uc778 Alibaba\ub294 Taobao, Tmall\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc911\uad6d\uc758 \uc18c\ub9e4\uc5c5\uc5d0 \ud601\uba85\uc744 \uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>JD.com<\/strong>: \ub610 \ub2e4\ub978 \uc120\ub3c4\uc801\uc778 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc778 JD.com\uc740 \ube60\ub978 \ubc30\uc1a1 \uc11c\ube44\uc2a4\uc640 \uad11\ubc94\uc704\ud55c \uc81c\ud488 \ubc94\uc704\ub85c \uc720\uba85\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\uae08\uc735 \uc11c\ube44\uc2a4<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc911\uad6d \uac74\uc124 \uc740\ud589<\/strong>: \uc911\uad6d\uc758 &quot;4\ub300&quot; \uc740\ud589 \uc911 \ud558\ub098\ub85c \ub2e4\uc591\ud55c \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac1c\ubbf8\uadf8\ub8f9<\/strong>: \uacb0\uc81c \ud50c\ub7ab\ud3fc \uc54c\ub9ac\ud398\uc774\ub85c \uc54c\ub824\uc9c4 \ub514\uc9c0\ud138 \uae08\uc735 \uc11c\ube44\uc2a4\uc758 \uc120\ub450\uc8fc\uc790\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\uc5d0\ub108\uc9c0\uc640 \ud658\uacbd<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc911\uad6d\uad6d\uc601\uc11d\uc720\uacf5\uc0ac(CNPC)<\/strong>: \uc11d\uc720 \ubc0f \uac00\uc2a4 \uc0b0\uc5c5\uc758 \uad6d\uc601 \uac70\ub300 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud2b8\ub9ac\ub098\uc194\ub77c<\/strong>: \ud0dc\uc591\uad11 \ubc1c\uc804 \uc81c\ud488 \ubc0f \uc194\ub8e8\uc158\uc758 \uc120\ub3c4\uc801\uc778 \uacf5\uae09\uc5c5\uccb4\ub85c\uc11c \uc7ac\uc0dd \uc5d0\ub108\uc9c0 \ubd84\uc57c\ub97c \ucd94\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\uc758\ub8cc \ubc0f \uc81c\uc57d<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc2dc\ub178\ud31c\uadf8\ub8f9<\/strong>: \uc758\uc57d\ud488 \uc720\ud1b5 \ubc0f \uc18c\ub9e4\uc5c5\uc744 \uc601\uc704\ud558\ub294 \uc911\uad6d \ucd5c\ub300 \uaddc\ubaa8\uc758 \ud5ec\uc2a4\ucf00\uc5b4 \uadf8\ub8f9 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>BGI \uc720\uc804\uccb4\ud559<\/strong>: \uc758\ub8cc, \uc5f0\uad6c, \ub18d\uc5c5 \ubd84\uc57c\uc758 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uc720\uc804\uccb4\ud559 \ud68c\uc0ac\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\uc18c\ube44\uc7ac<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uba54\uc774\ub514 \uadf8\ub8f9<\/strong>: \uba54\uc774\uc800 \uac00\uc804\uc81c\ud488 \uc81c\uc870\uc0ac\uc778 Midea\ub294 \ud601\uc2e0\uc801\uc778 \ud648 \uae30\uc220\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uce6d\ub2e4\uc624 \ub9e5\uc8fc\uacf5\uc7a5<\/strong>: \uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc624\ub798\ub418\uace0 \uc720\uba85\ud55c \uc591\uc870\uc7a5 \uc911 \ud558\ub098\uc774\uba70, \ub9e5\uc8fc\ub85c \uad6d\uc81c\uc801\uc73c\ub85c \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d\uc5d0\uc11c B2B \ub9c8\ucf00\ud305\uc744 \uc2e4\uc2dc\ud574\uc57c \ud558\ub294 \uacbd\uc6b0<\/h2>\n\n\n\n<p>\ud0c0\uc774\ubc0d\uc740 \uc911\uad6d B2B \ub9c8\ucf00\ud305 \uc131\uacf5\uc758 \uc911\uc694\ud55c \uc694\uc18c\uc774\uba70, \uae30\uc5c5\uc740 \uace0\uc720\ud55c \ubd84\uc57c\uc640 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub530\ub77c \uc5ec\ub7ec \uac00\uc9c0 \uc694\uc18c\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\u2022 \uc0b0\uc5c5\ubcc4 \uc2dc\uc98c<\/strong>: \uc911\uad6d\uc758 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0\ub294 \ud2b9\uc815\ud55c \uc131\uc218\uae30\ub098 \ud65c\ub3d9\uc774 \ud65c\ubc1c\ud55c \uae30\uac04\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uae30\uc220 \uc0b0\uc5c5\uc740 \uc8fc\uc694 \uae30\uc220 \ubc15\ub78c\ud68c\ub97c \uc911\uc2ec\uc73c\ub85c \uae09\uc99d\ud558\ub294 \ubc18\uba74, \uc18c\ub9e4\uc5c5\uc740 \uc911\uad6d \uc124\ub0a0\uc5d0 \uc815\uc810\uc744 \ucc0d\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\u2022 \ubb38\ud654 \ubc0f \ucd95\uc81c \uae30\uac04<\/strong>: \uc911\uad6d \ubb38\ud654 \ub2ec\ub825\uc5d0 \ub300\ud55c \uc774\ud574\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ucd98\uc808(\uad6c\uc815)\uc774\ub098 \uc804\uad6d \ud669\uae08\uc5f0\ud734\uc640 \uac19\uc740 \ucd95\uc81c\ub294 \ube44\uc988\ub2c8\uc2a4 \ud65c\ub3d9\uc774 \ud06c\uac8c \ub454\ud654\ub418\ub294 \uc2dc\uae30\uc785\ub2c8\ub2e4. \uc774 \uae30\uac04\uc5d0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uacc4\ud68d\ud558\ub824\uba74 \ubb38\ud654\uc801 \uaddc\ubc94\uacfc \uad00\ud589\uc5d0 \ub300\ud55c \ubbfc\uac10\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\u2022 \uae30\uc220 \ubc1c\uc804<\/strong>: \uc911\uad6d\uc774 \uc5ec\ub7ec \uae30\uc220 \ud601\uc2e0\uc758 \ucd5c\uc804\uc120\uc5d0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \ubc1c\uc804\uc5d0 \ub9de\ucdb0 \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \uae30\uc6b8\uc774\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0c8\ub85c\uc6b4 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc774 \uc778\uae30\ub97c \uc5bb\uc744 \ub54c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uba74 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc544\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305: \ubb38\ud654\uc801 \uc694\uc778\uacfc \ube44\uc988\ub2c8\uc2a4 \uad00\ud589&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc5ec\ub7ec \ubb38\ud654\uc801 \uc694\uc778\uacfc \ube44\uc988\ub2c8\uc2a4 \uad00\ud589\uc740 \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc5d0 \uc911\uc694\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc720\uc9c0\ud558\ub294 \uac83\uc740 \uc911\uad6d\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\ub97c \uc218\ud589\ud558\ub294 \ub370 \uc788\uc5b4 \ub9e4\uc6b0 \uc911\uc694\ud55c \uce21\uba74\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5f0\uacb0\uc744 \uc721\uc131\ud558\uba74 \uc7a5\uae30\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed, \uc2e0\ub8b0, \uadc0\uc911\ud55c \ub9ac\uc18c\uc2a4 \ubc0f \uae30\ud68c\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc5c5\uacc4 \uc804\ubb38\uc131\uc744 \uc785\uc99d\ud558\uace0, \uace0\ud488\uc9c8 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0, \ud604\uc9c0 \ud30c\ud2b8\ub108\ub098 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uc2b9\uc778\uc744 \uc5bb\uc5b4 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ub514\uc9c0\ud138 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110\uc758 \uc778\uae30\uac00 \uc810\uc810 \ub192\uc544\uc9c0\uace0 \uc788\uc9c0\ub9cc, \ub300\uba74 \uc0c1\ud638 \uc791\uc6a9\uc740 \uc911\uad6d B2B \uc2dc\uc7a5\uc5d0\uc11c \uc2e0\ub8b0\uc640 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc5ec\uc804\ud788 \ud544\uc218\uc801\uc778 \ubd80\ubd84\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \uc774\ubca4\ud2b8, \ubb34\uc5ed \ubc15\ub78c\ud68c \ubc0f \ub124\ud2b8\uc6cc\ud0b9 \ud589\uc0ac\uc5d0 \ucc38\uc5ec\ud558\uba74 \uc2dc\uc7a5\uc5d0\uc11c \ud68c\uc0ac\uc758 \uc785\uc9c0\ub97c \ud06c\uac8c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc911\uad6d \uaddc\uc815\uacfc \uad00\ub8cc\uc801 \ud504\ub85c\uc138\uc2a4\ub97c \uc774\ud574\ud558\uace0 \uc900\uc218\ud558\ub294 \uac83\uc740 B2B \uacf5\uac04\uc5d0\uc11c \uc6b4\uc601\ub418\ub294 \uae30\uc5c5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud544\uc694\ud55c \ub77c\uc774\uc13c\uc2a4, \ud5c8\uac00 \ubc0f \uc778\uc99d\uc744 \ud68d\ub4dd\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc815\ubd80 \uacf5\ubb34\uc6d0\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\ub3c4 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ud604\uc9c0 \ud68c\uc0ac\uc640 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud615\uc131\ud558\uba74 \uae30\uc5c5\uc5d0 \uadc0\uc911\ud55c \uc2dc\uc7a5 \ud1b5\ucc30\ub825, \uae30\uc874 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4 \ubc0f \uc7a0\uc7ac \uace0\uac1d\uc758 \ub208\uc5d0 \ud5a5\uc0c1\ub41c \uc2e0\ub8b0\ub3c4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\ub825\uc740 \ub610\ud55c \uc911\uad6d \uc2dc\uc7a5\uc758 \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc911\uad6d \uc2dc\uc7a5\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc9c4\ucd9c\ud558\ub824\uba74 B2B \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ud604\uc9c0 \uc120\ud638\ub3c4\uc640 \ubb38\ud654\uc801 \uaddc\ubc94\uc5d0 \ub9de\uac8c \uba54\uc2dc\uc9d5 \ubc0f \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc9c0\uc5ed\uc801 \ucc28\uc774\ub97c \uc774\ud574\ud558\uace0, \ubaa8\uad6d\uc5b4 \ucf58\ud150\uce20\ub97c \uc0ac\uc6a9\ud558\uace0, \uc911\uad6d \uae30\uc5c5\uc758 \uace0\uc720\ud55c \uc694\uad6c\uc640 \uae30\ub300\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud55c \ub9de\ucda4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d\uc5d0\uc11c B2B \ub9c8\ucf00\ud305\uc744 \uc218\ud589\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n<p>\uc911\uad6d\uc5d0\uc11c B2B \ub9c8\ucf00\ud305\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2e4\ud589\ud558\ub824\uba74 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\uc640 \uc758\uc0ac \uacb0\uc815\uc5d0 \ub300\ud55c \ub370\uc774\ud130 \uc911\uc2ec \uc811\uadfc \ubc29\uc2dd\uc744 \ubcf4\uc7a5\ud558\ub294 \uc815\uc131\uc801 \ubc29\ubc95\uacfc \uc815\ub7c9\uc801 \ubc29\ubc95\uc758 \ud63c\ud569\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc774 \ubcf5\uc7a1\ud55c \uc9c0\ud615\uc744 \ud0d0\uc0c9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\uc815\uc131\uc801 \ubc29\ubc95<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>\uc2dc\uc7a5 \uc778\ud130\ubdf0 \ubc0f \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/strong>: \uc778\ud130\ubdf0\uc640 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \uc5c5\uacc4 \uc804\ubb38\uac00, \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354, \uc7a0\uc7ac \uace0\uac1d\uacfc \uc9c1\uc811 \uc18c\ud1b5\ud558\uba74 \uc2dc\uc7a5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \uc120\ud638\ub3c4, \ubb38\ud654\uc801 \ucc28\uc774\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0ac\ub840 \uc5f0\uad6c \ubc0f \uc131\uacf5 \uc0ac\ub840<\/strong>: \uc911\uad6d \ub0b4 \uc131\uacf5\uc801\uc778 B2B \ubca4\ucc98 \uc0ac\ub840 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc2e4\uc9c8\uc801\uc778 \uad50\ud6c8\uacfc \uc804\ub7b5\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\uc131\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \uc911\uad6d B2B \ud658\uacbd\uc5d0\uc11c \ud6a8\uacfc\uac00 \uc788\uc5c8\ub358 \uac83\uacfc \ud6a8\uacfc\uac00 \uc5c6\uc5c8\ub358 \uac83\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc815\ub7c9\uc801 \ubc29\ubc95<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc124\ubb38\uc9c0<\/strong>: \uad11\ubc94\uc704\ud55c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uba74 \uc18c\ube44\uc790 \ud589\ub3d9, \uc120\ud638\ub3c4 \ubc0f \ud0dc\ub3c4\uc5d0 \ub300\ud55c \ub9ce\uc740 \uc591\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ub7c9\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \ud1b5\uacc4 \ubd84\uc11d \ubc0f \ucd94\uc138 \uc2dd\ubcc4\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacbd\uc7c1\uc0ac \ubd84\uc11d<\/strong>: \uacbd\uc7c1\uc0ac\uc758 \uc2dc\uc7a5\uc810\uc720\uc728, \uc131\uc7a5\ub3d9\ud5a5, \uc0ac\uc5c5\uc804\ub7b5 \ub4f1\uc5d0 \ub300\ud55c \uc815\ub7c9\uc801 \ubd84\uc11d\uc744 \ud1b5\ud574 \ubca4\uce58\ub9c8\ud06c\ub97c \uc81c\uacf5\ud558\uace0 \uadc0\uc0ac\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d\uc758 \ub9c8\ucf00\ud305 \ub3d9\ud5a5<\/h2>\n\n\n\n<p>\ub2e4\uc74c\uc740 \uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc9c4 B2B \ub9c8\ucf00\ud305 \ub3d9\ud5a5 \uc911 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\ub514\uc9c0\ud138 \ud601\uc2e0<\/b><span style=\"font-weight: 400;\">: \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc740 \uae09\uc18d\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc758 \ub514\uc9c0\ud138\ud654\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uace0 \ub9ac\ub4dc\ub97c \ucc3d\ucd9c\ud558\uba70 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc, \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uacfc \uac19\uc740 \ub514\uc9c0\ud138 \ucc44\ub110\uacfc \ub3c4\uad6c\ub97c \uc810\uc810 \ub354 \ub9ce\uc774 \uc218\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uace0\uac1d \uacbd\ud5d8\uc5d0 \uc9d1\uc911<\/b><span style=\"font-weight: 400;\">: \uc911\uad6d B2B \uace0\uac1d\uc740 \uc774\uc81c B2C \uac70\ub798\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub354\uc6b1 \uac1c\uc778\ud654\ub418\uace0 \ud3b8\ub9ac\ud55c \uacbd\ud5d8\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ub354 \ub098\uc740 \ud0c0\uac9f\ud305, \ud5a5\uc0c1\ub41c \uace0\uac1d \uc11c\ube44\uc2a4 \ubc0f \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc774 \uc9d1\uc911\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5<\/strong><span style=\"font-weight: 400;\">: <\/span><\/span>\ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0 \ubc1c\ub9de\ucd94\uae30 \uc704\ud574 \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud130\ub4e4\uc740 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c\uc640 \ub370\uc774\ud130 \uc911\uc2ec \uc804\ub7b5\uc744 \uc810\uc810 \ub354 \ub9ce\uc774 \ucc44\ud0dd\ud558\uc5ec \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uba70 \uacb0\uacfc\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<span style=\"font-weight: 400;\"><br><\/span><\/li>\n\n\n\n<li><strong>\uc911\uad6d\uc5d0\uc11c \ub274\uc2a4\ud53c\ub4dc \uad11\uace0\uac00 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4<\/strong>: Twitter, Facebook, YouTube, Wikipedia, and similar platforms are inaccessible to numerous Chinese netizens. This insularity has led to the rise, and eventual explosion of Chinese social networks such as the previously mentioned WeChat, and QQ IM, which experts hail as the Chinese instant messaging service. Their YouTube equivalents are YouKu, Tudou, and PPTV. They have several blog hosting services, including Sinablog, Blogbus, and 36kr. Baidu and Tencent provide services similar to Google.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc911\uad6d B2B \ub9c8\ucf00\ud305\uacfc \uae30\ud68c<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\uc2dc\uc7a5 \uc131\uc7a5\uacfc \uc218\uc694<\/b><span style=\"font-weight: 400;\">: \uc911\uad6d \uacbd\uc81c\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc0b0\uc5c5\uc774 \ube60\ub974\uac8c \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0\uc11c \uace0\ud488\uc9c8 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \uc911\uad6d \uae30\uc5c5\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uace0 \uc131\uacf5\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uace0\uae09 \uc194\ub8e8\uc158\uacfc \uc804\ubb38 \uc9c0\uc2dd\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\ub514\uc9c0\ud138 \ud601\uc2e0<\/b><span style=\"font-weight: 400;\">: \uc911\uad6d\uc774 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uc218\uc6a9\ud558\uace0 \ub514\uc9c0\ud138 \uc778\ud504\ub77c\uc5d0 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \ud558\uba74\uc11c \uae30\uc5c5\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uae30\ud68c\uac00 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4. \ud601\uc2e0\uc801\uc778 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucc44\ud0dd\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ub354 \ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uba70 \ub9ac\ub4dc\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\ub9de\ucda4\ud654<\/b><span style=\"font-weight: 400;\">: \uc911\uad6d \uae30\uc5c5\uc774 \ub354\uc6b1 \uc815\uad50\ud574\uc9c0\uace0 \uc548\ubaa9\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uae30\uc5c5 \uace0\uc720\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\ub97c \ucda9\uc871\ud558\ub294 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uad6d \uc2dc\uc7a5\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uac8c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc88b\uc740 \uc704\uce58\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uc815\ubd80 \uc774\ub2c8\uc154\ud2f0\ube0c<\/b><span style=\"font-weight: 400;\">: \uc911\uad6d \uc815\ubd80\ub294 \ub2e4\uc591\ud55c \uc815\ucc45\uacfc \uc778\uc13c\ud2f0\ube0c\ub97c \ud1b5\ud574 \ud2b9\uc815 \uc0b0\uc5c5\uacfc \uc9c0\uc5ed\uc758 \ubc1c\uc804\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ucd94\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ubd80\ud569\ud558\uace0 \uc815\ubd80 \uc9c0\uc6d0\uc73c\ub85c \ucc3d\ucd9c\ub41c \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\ub294 \uae30\uc5c5\uc740 \uc6b0\ub300, \uc790\uc6d0\uc5d0 \ub300\ud55c \uc811\uadfc \ubc0f \uac15\ud654\ub41c \uacbd\uc7c1\uc801 \uc9c0\uc704\uc758 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc628\ub77c\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4<\/b><span style=\"font-weight: 400;\">: \uc911\uad6d\uc5d0\uc11c \uc804\uc790\uc0c1\uac70\ub798\uc640 \uc628\ub77c\uc778 B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \uc99d\uac00\ub294 \uae30\uc5c5\uc774 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc811\uadfc\ud558\uace0, \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uba70, \ub514\uc9c0\ud138 \uc785\uc9c0\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \uae30\ubc18\uc744 \ud655\uc7a5\ud558\uace0 \uc628\ub77c\uc778 B2B \uac70\ub798\uc758 \uc99d\uac00 \ucd94\uc138\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B2B Marketing in China and Its Challenges<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc911\uad6d\uc5d0\uc11c B2B \ub9c8\ucf00\ud305\uc758 \uc7a0\uc7ac\uc801 \uc774\uc810\uc740 \uc0c1\ub2f9\ud558\uc9c0\ub9cc, \uae30\uc5c5\uc740 \uc774 \ubcf5\uc7a1\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc9c1\uba74\ud560 \uc218 \uc788\ub294 \uace0\uc720\ud55c \uacfc\uc81c\ub3c4 \uc778\uc2dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc131\uacf5\uc744 \uc704\ud574\uc11c\ub294 \uc774\ub7ec\ud55c \uacfc\uc81c\ub97c \uc774\ud574\ud558\uace0 \ud574\uacb0\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud0d0\uc0c9\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc7a5\uc560\ubb3c\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ubb38\ud654\uc758 \ucc28\uc774:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d\uc740 \ud48d\ubd80\ud558\uace0 \ub3c5\ud2b9\ud55c \ubb38\ud654\ub97c \uac00\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc624\ud574\ub098 \ubb38\ud654\uc801 \ubb34\uac10\uac01\uc740 \uc798\ubabb\ub41c \uc758\uc0ac\uc18c\ud1b5\uacfc \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4 \uc2e4\ud328\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc5b8\uc5b4 \uc7a5\ubcbd:<\/b><span style=\"font-weight: 400;\"> \uc601\uc5b4\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub110\ub9ac \uc0ac\uc6a9\ub418\uc9c0\ub9cc \uae30\ubcf8 \uc5b8\uc5b4\ub294 \uc544\ub2d9\ub2c8\ub2e4. \uc5b8\uc5b4 \uc7a5\ubcbd\uc740 \ud611\uc0c1, \uacc4\uc57d \ub17c\uc758, \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uc5b4\ub824\uc6c0\uc744 \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc88\uc5ed \uc11c\ube44\uc2a4\ub098 \ud604\uc9c0 \uc5b8\uc5b4 \uc9c0\uc6d0\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uaddc\uc81c \ubcf5\uc7a1\uc131:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d\uc758 \uaddc\uc81c \ud658\uacbd\uc740 \ubcf5\uc7a1\ud558\uace0 \ubcc0\uacbd\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub77c\uc774\uc13c\uc2a4, \ud5c8\uac00 \ubc0f \ud604\uc9c0 \ubc95\ub960 \uc900\uc218\ub97c \ud0d0\uc0c9\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc95\ub960 \uc804\ubb38\uac00\ub098 \ud604\uc9c0 \ud30c\ud2b8\ub108\uac00 \uaddc\uc815 \uc900\uc218\ub97c \ubcf4\uc7a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uce58\uc5f4\ud55c \uacbd\uc7c1: <\/b><span style=\"font-weight: 400;\">\uc911\uad6d \uc2dc\uc7a5\uc740 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uba70 \ud604\uc9c0 \ubc0f \ud574\uc678 \uc5c5\uccb4\ub4e4\uc774 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub193\uace0 \uacbd\uc7c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc744 \ub6ab\uace0 \uac15\ub825\ud55c \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><span style=\"font-weight: 400;\">\ubcf4\uc870 <\/span><span style=\"font-weight: 400;\">\uc911\uad6d B2B \ub9c8\ucf00\ud305\uc758 \uc2dc\uc791.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ub370\uc774\ud130 \ubcf4\uc548 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d\uc740 \ub370\uc774\ud130 \ubcf4\uc548 \ubc0f \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc640 \uad00\ub828\ud558\uc5ec \uc5c4\uaca9\ud55c \uaddc\uc815\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ubc95\ub960\uc744 \uc900\uc218\ud558\uace0 \ub370\uc774\ud130 \ubcf4\ud638\uc5d0 \ub300\ud574 \uc810\uc810 \ub354 \uc6b0\ub824\ud558\uace0 \uc788\ub294 \uc911\uad6d \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc2dc\uc7a5 \ud3ec\ud654: <\/b><span style=\"font-weight: 400;\">\uc77c\ubd80 \uc0b0\uc5c5\uc5d0\uc11c\ub294 \uc2dc\uc7a5\uc774 \uc720\uc0ac\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub85c \ud3ec\ud654\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uae30 \uc704\ud574 \uace0\uc720\ud55c \uac00\uce58 \uc81c\uc548\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\uacbd:<\/b><span style=\"font-weight: 400;\"> \uc911\uad6d \uc18c\ube44\uc790\uc758 \uc120\ud638\ub3c4\ub294 \ub2e4\uc591\ud558\uba70 \uc774\ub294 \ube60\ub974\uac8c \ubcc0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c4\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc815\uce58\uc801, \uc9c0\uc815\ud559\uc801 \uc694\uc778: <\/b><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 \uc815\uce58\uc801 \ud658\uacbd\uc740 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc815\ud559\uc801 \uae34\uc7a5\uc740 \ubb34\uc5ed\uacfc \ud30c\ud2b8\ub108\uc2ed\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc778\ud130\ub137 \uc81c\ud55c\uc0ac\ud56d: <\/b><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 \uc778\ud130\ub137\uc740 \uac80\uc5f4\uacfc \uc81c\ud55c\uc758 \ub300\uc0c1\uc785\ub2c8\ub2e4. \uc774\ub294 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d\uc758 \uc804\uc790\uc0c1\uac70\ub798<\/h2>\n\n\n\n<p>\uc911\uad6d\uc740 \uc138\uacc4 \ucd5c\ub300 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc73c\ub85c, \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ub354\uc6b1 \ud655\ub300\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. Alibaba\uc758 Taobao, TMall, JD.com\uacfc \uac19\uc740 \uad6d\ub0b4 \ud50c\ub7ab\ud3fc\uc774 \uc911\uad6d \uc804\uc790\uc0c1\uac70\ub798 \uacf5\uac04\uc744 \uc7a5\uc545\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uad6d\uc758 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub824\ub294 \ubbf8\uad6d \uae30\uc5c5\uc740 \uc911\uad6d\uc5d0\uc11c \uac15\ub825\ud55c \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\uac70\ub098 \uad6d\uacbd \uac04 \uc804\uc790\uc0c1\uac70\ub798\ub97c \uc774\uc6a9\ud574 \ud574\uc678\uc5d0\uc11c \uc9c1\uc811 \uc81c\ud488\uc744 \ud310\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>B2C \uc2dc\uc7a5\uc758 4\ubd84\uc758 3\uc740 JD.com\uacfc TMall\uc774\ub77c\ub294 \ub450 \ud50c\ub7ab\ud3fc\uc5d0\ub9cc \uc9d1\uc911\ub418\uc5b4 \uc788\ub294 \ubc18\uba74, TaoBao\ub294 95%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\ub85c C2C \uc2dc\uc7a5\uc744 \uac70\uc758 \uc644\ubcbd\ud558\uac8c \ud1b5\uc81c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud574\uc678 \uc804\uc790\uc0c1\uac70\ub798 \uc5c5\uccb4 \uc911 \ub204\uad6c\ub3c4 \uc0c1\ub2f9\ud55c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud558\uc9c0 \ubabb\ud588\uae30 \ub54c\ubb38\uc5d0 \ud604\uc9c0 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uad6d \uc628\ub77c\uc778 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \ud310\ub9e4\ud558\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc73c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d \uad00\ub8cc\uc801 \uc758\uc0ac\uacb0\uc815\uc758 \uc774\ud574<\/h2>\n\n\n\n<p>\uc911\uad6d \uc815\ubd80\ub294 \uc678\uad6d \uae30\uc5c5\uacfc \uad6d\ub0b4 \uae30\uc5c5\uc774 \uc6b0\uc120\uc21c\uc704 \ubd84\uc57c\uc5d0\uc11c \uc131\uc7a5\uacfc \uad6d\ub0b4 \ud601\uc2e0\uc744 \ucd94\uc9c4\ud560 \uc218 \uc788\ub3c4\ub85d \uc644\ud654\ub41c \uaddc\uc81c\uc640 \ubcf4\uc870\uae08 \ud615\ud0dc\ub85c \uc801\uadf9\uc801\uc73c\ub85c \ub3c4\uc6c0\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ubd80\uac00 \uc9c0\uc6d0\ud558\ub294 \uc0b0\uc5c5\uc73c\ub85c\ub294 \uc5d0\ub108\uc9c0 \uc808\uc57d \ubc0f \ud658\uacbd\ubcf4\ud638, \uc2e0\uc5d0\ub108\uc9c0, \uc2e0\uc18c\uc7ac, \uc0dd\uba85\uacf5\ud559 \ubc0f \uc758\ub8cc\uae30\uae30, \ucca8\ub2e8\uc7a5\ube44 \uc81c\uc870, IT \uc2e0\uae30\uc220, \uccad\uc815\uc5d0\ub108\uc9c0 \uc790\ub3d9\ucc28 \ub4f1\uc774 \uc788\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d\uc5d0\uc11c B2B \uc0ac\uc5c5\uc744 \ud560 \ub54c\uc758 \ud568\uc815<\/h2>\n\n\n\n<p>One of the biggest pitfalls to doing <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%eb%b3%b5%ec%9e%a1%ec%84%b1\/\" title=\"B2B \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?\"  data-wpil-monitor-id=\"7334\">B2B business in China<\/a> is targeting the country as one big unified market. It\u2019s often better to start small, select target markets prudently, and then adjust as needed. Another pitfall is using a global \u201cone-size-fits-all\u201d strategy.&nbsp; Companies would do better to understand their customers and develop a China-specific plan.<\/p>\n\n\n\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \uc911\uad6d \uae30\uc5c5\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud305\uc774 \uc11c\uad6c \uc2dc\uc7a5 \uae30\uc5c5\ub9cc\ud07c \ub110\ub9ac \ud3c9\uac00\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uc870\uc801\uc73c\ub85c \ud310\ub9e4 \uae30\uc220\uacfc \ud310\ub9e4\uc6d0\uc740 \uc911\uad6d\uc5d0\uc11c \ub192\uc740 \ud3c9\uac00\ub97c \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uc5d0\uc774\uc804\ud2b8\ub294 \ucd08\uae09 \uc911\uad6d\uc5b4\ub97c \ubc30\uc6b0\uba74\uc11c \uce5c\ubc00\uac10\uc744 \ud615\uc131\ud558\uace0 \uc874\uacbd\uc2ec\uc744 \ud45c\ud558\uba70 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uae4a\uc740 \uc778\uc0c1\uc744 \ub0a8\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc911\uad6d\uc5d0 \ub300\ud55c \uc5b8\uae09 \uc5c6\uc774\ub294 \uc911\uad6d\uc758 \ube44\uc988\ub2c8\uc2a4 \ubd84\uc11d\uc774 \uc644\ub8cc\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <em>\uad00\uc2dc<\/em>, the Chinese custom of drawing on personal networks, where business interactions can transform into friendships and vice versa.&nbsp; Businesspeople also tend to take a long-term and relationship-oriented perspective when making large business transactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\uc911\uad6d B2B \ub9c8\ucf00\ud305 \uc804\ub9dd<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305 \uc804\ub9dd\uc740 \uae09\uc18d\ud55c \uacbd\uc81c \uc131\uc7a5, \uae30\uc220 \ubc1c\uc804, \uc810\uc810 \ub354 \uc815\uad50\ud574\uc9c0\ub294 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uacbd\ud5d8\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc720\ub9dd\ud569\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uae30\uc5c5\uc774 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \ud604\uc2e4\uc5d0 \uc801\uc751\ud558\uace0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ud65c\uc6a9\ud568\uc5d0 \ub530\ub77c \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc740 \ub354\uc6b1 \ubc1c\uc804\ud560 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc911\uad6d B2B \ub9c8\ucf00\ud305 \uc131\uc7a5\uc758 \uc8fc\uc694 \ub3d9\uc778 \uc911 \ud558\ub098\ub294 \uc9c0\uc18d\uc801\uc778 \ub514\uc9c0\ud138 \ud601\uc2e0\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc810\uc810 \ub354 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \ucc44\ud0dd\ud568\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uae30\ud68c\uac00 \uc0dd\uaca8\ub0a9\ub2c8\ub2e4. \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc758 \uc131\uc7a5\uc740 \uacc4\uc18d\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub97c \ud1b5\ud574 B2B \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc811\uadfc\ud558\uace0 \ub9ac\ub4dc\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \ucc44\ub110\uc744 \uc81c\uacf5\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\ub610\ud55c, \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \ucd08\uc810\uc740 \uc55e\uc73c\ub85c \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc911\uad6d B2B \uace0\uac1d\uc758 \uc548\ubaa9\uc774 \ub354\uc6b1 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uace0\uac1d\uc758 \uae30\ub300\ub97c \ucda9\uc871\ud558\uac70\ub098 \ucd08\uacfc\ud558\ub294 \uac1c\uc778\ud654\ub418\uace0 \ud3b8\ub9ac\ud558\uba70 \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\ub610\ud55c, \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud568\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uc758 \ucc44\ud0dd\uc774 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \ub370\uc774\ud130\uc640 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \uc5bb\uace0, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ud558\uba70, \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p>B2B marketing in China is different from that in the West.&nbsp; Entering the Chinese B2B market is not easy, but the challenges are not insurmountable. Companies can successfully market their products and services in China once they better understand the local culture, emphasize business relationships, understand customer needs, and have a long-term perspective in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS International\uc740 \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \uae30\ud0c0 \ub2e4\uc591\ud55c \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\uacfc \uc811\uadfc \ubc29\uc2dd\uc744 \uc2e4\uc2dc\ud569\ub2c8\ub2e4. \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc911\uad6d\uc758 \uae09\uc18d\ud55c \uacbd\uc81c \uc131\uc7a5\uacfc \uae00\ub85c\ubc8c \uc601\ud5a5\ub825 \uc99d\uac00\ub85c \uc778\ud574 B2B \uc2dc\uc7a5\uc774 \ubc88\ucc3d\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ub098\ub77c\ub294 B2B \uac70\ub798\uc5d0 \ucc38\uc5ec\ud558\uace0 \uc774 \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc9c0\ub97c \ud655\uc7a5\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \uc5c4\uccad\ub09c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ub354 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc911\uad6d \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud568\uc5d0 \ub530\ub77c \uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\uc758 \ubcf5\uc7a1\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. <a title=\"\uc911\uad6d\uc758 B2B \ub9c8\ucf00\ud305\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a4%91%ea%b5%ad\/\" aria-label=\"B2B Marketing in China\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":65708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[],"class_list":["post-24598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/24598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=24598"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/24598\/revisions"}],"predecessor-version":[{"id":80979,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/24598\/revisions\/80979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/65708"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=24598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=24598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=24598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}