{"id":19766,"date":"2016-01-25T19:44:10","date_gmt":"2016-01-25T19:44:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19766"},"modified":"2025-09-16T22:50:36","modified_gmt":"2025-09-17T02:50:36","slug":"%eb%9d%bc%ed%8b%b4-%ec%95%84%eb%a9%94%eb%a6%ac%ec%b9%b4-%ec%8b%9c%ec%9e%a5-%ec%a7%84%ec%b6%9c","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/entering-the-latin-american-market\/","title":{"rendered":"\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc2dc\uc7a5 \uc9c4\ucd9c"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\uc88b\uc740 \uc2dc\uc7a5 \uc9c4\uc785 \uc811\uadfc\ubc95\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-efc9938b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-efc9938b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Peru (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubbf8\uad6d, \uc720\ub7fd, \uc911\uad6d\uc5d0 \uc774\uc5b4 4\ubc88\uc9f8\ub85c \ud070 \uc2dc\uc7a5\uc778 \uc911\ub0a8\ubbf8 \uc9c4\ucd9c\uc740 \ud070 \uae30\ud68c\uc774\uc790 \uc704\ud5d8\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc74c \uc0ac\ud56d\uc744 \uace0\ub824\ud558\uc5ec \uc2dc\uc791\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uadc0\ud558\uc758 \uc804\ubc18\uc801\uc778 \ubaa9\ud45c \u2013 \uc608: \uc2dc\uc7a5 \uce68\ud22c, \ud310\ub9e4, \ub9c8\uc9c4 \uac1c\uc120<\/li>\n\n\n\n<li>\uadc0\ud558\uc758 \ud0c0\uac9f \uace0\uac1d \u2013 \uc989, \uadf8\ub4e4\uc740 \ub204\uad6c\uc774\uba70 \uadf8 \uc218\ub294 \uc5bc\ub9c8\ub098 \ub429\ub2c8\uae4c?<\/li>\n\n\n\n<li>\uadc0\ud558\uc758 \ubaa9\ud45c\ub294 \uc5b4\ub5bb\uac8c \ub2ec\uc131\ub420 \uac83\uc785\ub2c8\uae4c? \uc989, \uadc0\ud558\uc758 \uacc4\ud68d\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? \u2013 \ubb34\uc5c7\uc744 \ud560 \uac83\uc778\uc9c0, \uc5b4\ub5bb\uac8c \ud560 \uac83\uc778\uc9c0?<\/li>\n\n\n\n<li>\uc678\ubd80 \ub3c4\uc6c0\uc758 \ud544\uc694\uc131 - \uc608\ub97c \ub4e4\uc5b4 \ud574\ub2f9 \uc2dc\uc7a5\uc5d0 \uc775\uc219\ud55c \ud604\uc9c0 \ud30c\ud2b8\ub108, \ucee8\uc124\ud305 \ud68c\uc0ac, \uc740\ud589 \ub610\ub294 \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\uac00 \uc788\uc2b5\ub2c8\uae4c?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc790\uc2e0\uc758 \uad6d\uac00\ub098 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc720\uc0ac\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc0ac\uc5c5\uc744 \ud558\ub294 \ub370 \uc775\uc219\ud558\ub354\ub77c\ub3c4 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc774\ub098 \uc9c0\uc5ed\uc5d0 \uc9c4\uc785\ud558\ub294 \uac83\uc740 \ud56d\uc0c1 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub2e4\ub978 \ub300\ub959\uc774\ub098 \uadf8 \uc77c\ubd80\ub85c \ub4e4\uc5b4\uac00\uba74 \ucd94\uac00\uc801\uc778 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc5d0 \ub300\ud574 \uc5bc\ub9c8\ub098 \uc54c\uace0 \uc788\uc73c\uba70, \ub610 \ubb34\uc5c7\uc744 \uc54c\uc544\uc57c \ud569\ub2c8\uae4c?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uae30 \uc804\uc5d0 \uac00\ub2a5\ud55c \ud55c \ucd5c\uc120\uc744 \ub2e4\ud574 \uc0dd\uac01\ud558\uace0, \ud574\uacb0\ud558\uace0, \ub2f5\ubcc0\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 \uc544\uc774\ub514\uc5b4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uad6d\uac00<\/strong> \u2013 \uc9c0\ub3c4\uc5d0\uc11c \uba55\uc2dc\ucf54\ub97c \uc2dc\uc791\uc73c\ub85c \ub0a8\ucabd\uacfc \ub3d9\ucabd\uc73c\ub85c \uc774\ub3d9\ud558\ub294 Wikipedia\uc5d0\ub294 \uc544\ub974\ud5e8\ud2f0\ub098\uc5d0\uc11c \ubca0\ub124\uc218\uc5d8\ub77c\uae4c\uc9c0 26\uac1c \uad6d\uac00 \ub610\ub294 \uc885\uc18d \uc601\ud1a0\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uadc0\ud558\uc758 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc88b\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/li>\n\n\n\n<li><strong>\uc5b8\uc5b4<\/strong> \u2013 Portuguese is the official language of Brazil, whose population accounts for a third of the population of Latin America; Spanish is spoken just about everywhere, and French is used in several islands. What is the impact of having to create marketing messages in one or more languages?<\/li>\n\n\n\n<li><strong>\uc2dc\uc7a5 \uc778\uad6c\/\uaddc\ubaa8&nbsp;<\/strong>\u2013\uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc73c\ub85c \uc2dc\uc791\ud560 \uacc4\ud68d\uc778\uac00\uc694, \uc791\uc740 \uaddc\ubaa8\ub85c \uc2dc\ubc94\uc801\uc73c\ub85c \uc2dc\uc791\ud560\uae4c\uc694, \uc544\ub2c8\uba74 \uc804\uccb4 \uc9c0\uc5ed\uc5d0 \uc9c4\ucd9c\ud560 \uacc4\ud68d\uc778\uac00\uc694?<\/li>\n\n\n\n<li><strong>\uc815\uce58\/\uacbd\uc81c\uc801 \uc0c1\ud669<\/strong> \u2013 \uc0ac\uc5c5\uc744 \ud558\uae30\uc5d0 \uc548\uc804\ud55c \uacf3\uc778\uac00? \uc989, \uc815\ubd80\uc640 \uacbd\uc81c\uac00 \uc5bc\ub9c8\ub098 \uc548\uc815\uc801\uc778\uac00? \uadc0\uc0ac\ub294 \ub2e4\uc591\ud55c \ubc95\ub960, \uaddc\uc815, \uc815\ucc45, \uad00\uc138 \ubc0f \uc758\ubb34\ub97c \uc5bc\ub9c8\ub098 \uc798 \uc54c\uace0 \uc774\ud574\ud558\uace0 \uc788\uc2b5\ub2c8\uae4c?<\/li>\n\n\n\n<li><strong>\ubb38\ud654<\/strong> \u2013 \uad6d\uac00\uac00 \ub108\ubb34 \ub9ce\uae30 \ub54c\ubb38\uc5d0 \uadc0\ud558\uc758 \uba54\uc2dc\uc9c0 \uc218\uc6a9\uacfc \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc778\uc2dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ubb38\ud654\uc801 \ub2e4\uc591\uc131\uc774 \ub9ce\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud558\ubd80 \uad6c\uc870<\/strong> \u2013 \uc790\uccb4 \uc81c\uc870 \uc2dc\uc124\uc744 \uc124\ub9bd\ud558\ub4e0 \uadf8\ub807\uc9c0 \uc54a\ub4e0, \uc0c1\ud488\uc740 \uc5b4\ub5bb\uac8c \uc720\ud1b5\ub418\ub098\uc694? \uc774\ub7ec\ud55c \uacb0\uc815\uc5d0 \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc5ec\ub7ec \uc0b0\ub9e5, \uc815\uae00, \uac15\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uace0\uc6a9\/1\uc778\ub2f9 \uc18c\ub4dd<\/strong> \u2013 \ud604\uc9c0 \uc778\ub825\uc744 \uace0\uc6a9\ud574\uc57c \ud558\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \uad00\uacc4\uc5c6\uc774 \uccab \ubc88\uc9f8 \ud1b5\uacc4\ub97c \uc544\ub294 \uac83\uc774 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc7a0\uc7ac\uc801\uc778 \ud310\ub9e4\ub97c \uacc4\ud68d\ud560 \ub54c \uc0ac\ub78c\ub4e4\uc774 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uac00\ucc98\ubd84 \uc18c\ub4dd\uc744 \uac00\uc9c0\uace0 \uc788\ub294\uc9c0 \uc544\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uae30\ud6c4<\/strong> \u2013 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \ubd81\ubd80 \uc9c0\uc5ed\uc740 \uc801\ub3c4\uc5d0 \uac00\uae5d\uace0 \ub9e4\uc6b0 \ub365\uc9c0\ub9cc \ub0a8\ucabd \ub05d\uc758 \uae30\uc628\uc740 \uc885\uc885 \uc601\ud558\ub85c \ub5a8\uc5b4\uc9c0\uae30 \ub54c\ubb38\uc5d0 \ub0a0\uc528\ub294 \uc758\ub958, \uc74c\ub8cc, \ucc28\ub7c9 \ubc0f \uae30\ud0c0 \uc5ec\ub7ec \uc81c\ud488\uc5d0 \uc2ec\uac01\ud55c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub0a8\ubc18\uad6c\uc758 \uacc4\uc808\uc740 \ubd81\ubc18\uad6c(\uc608: \ubbf8\uad6d\uacfc \uc720\ub7fd)\uc758 \uacc4\uc808\uacfc \ubc18\ub300\ub77c\ub294 \uc810\uc744 \uae30\uc5b5\ud560 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc678\ud658 \ubc0f \ud1b5\ud654 \ubb38\uc81c<\/strong> \u2013 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uc77c\ubd80 \ud1b5\ud654\uc758 \uc774\ub984\uc774 \ub3d9\uc77c\ud558\ub354\ub77c\ub3c4(\uc608: \ud398\uc18c, \ub2ec\ub7ec) \ubbf8\uad6d \ub2ec\ub7ec \ub610\ub294 \uc720\ub85c\ud654\ub85c \ud45c\uc2dc\ub418\ub294 \ud1b5\ud654 \uac00\uce58\ub294 \ub2e4\uc591\ud558\ubbc0\ub85c \uc774 \uc2dc\uc7a5\uc758 \uc0dd\uc0b0 \ube44\uc6a9, \uac00\uaca9 \ubc0f \uc21c\uc774\uc775\uc5d0 \ud2b9\ubcc4\ud55c \uc8fc\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc870\uc0ac\ud574 \ubcf4\uc138\uc694<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0c8\ub85c\uc6b4 \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\ub294 \ub370\ub294 \uac80\ud1a0\ud558\uace0 \uadf9\ubcf5\ud574\uc57c \ud560 \uacfc\uc81c\uc640 \uc7a5\uc560\ubb3c\uc774 \uc788\uc9c0\ub9cc, \uc0c8\ub85c\uc6b4 \uad6d\uac00\ub294 \uc77c\ub828\uc758 \ub3c5\ud2b9\ud55c \uc0c1\ud669\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uacf5\uc815\ud558\uace0 \uac1d\uad00\uc801\uc774\uba70 \uc2dc\uc7a5 \uc9c4\uc785 \uacfc\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc870\uc5b8\uacfc \uc548\ub0b4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud68c\uc0ac\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544 \uc774\ub7ec\ud55c \ud655\uc7a5\uc5d0 \uc811\uadfc\ud558\ub294 \uac83\uc774 \ud604\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At some point, you should do some market research to test your messaging and meaning in each language, and determine the potential acceptance, need, and purchase intent of your product.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub530\ub77c\uc11c SIS \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uadc0\ud558\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n<ul class=\"wp-block-list\">\n<li>\uc2dc\uc7a5 \ubc94\uc704 \uc9c0\uc815<\/li>\n\n\n\n<li>\uadc0\ud558\uc758 \uc81c\ud488\uc5d0 \ud544\uc694\ud55c \uc0ac\ud56d\uc774 \uc788\ub294\uc9c0 \ud310\ub2e8<\/li>\n\n\n\n<li>\uacbd\uc7c1\uc0ac, \uadf8\ub4e4\uc758 \uba54\uc2dc\uc9c0 \ubc0f \uac00\uaca9 \uc2dd\ubcc4<\/li>\n\n\n\n<li>\uc7a0\uc7ac \ub9e4\ucd9c \ucd94\uc815<\/li>\n\n\n\n<li>\uc804\uccb4 \ud56d\ubaa9 \uc774\uc804\uc5d0 \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c \uc2dd\ubcc4<\/li>\n\n\n\n<li>\ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International Research helps you identify market research suppliers that have international experience. We can help with secondary research as well with the execution of online surveys, interviews or focus groups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ko\/about-sis\/contact-sis-international-market-research\/\">\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 \ub2e4\uc74c \uc2dc\uc7a5 \uc9c4\uc785 \uc5f0\uad6c \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\ubbf8\uad6d, \uc720\ub7fd, \uc911\uad6d\uc5d0 \uc774\uc5b4 4\ubc88\uc9f8\ub85c \ud070 \uc2dc\uc7a5\uc778 \uc911\ub0a8\ubbf8 \uc9c4\ucd9c\uc740 \ud070 \uae30\ud68c\uc774\uc790 \uc704\ud5d8\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":66337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-19766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/19766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=19766"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/19766\/revisions"}],"predecessor-version":[{"id":69282,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/19766\/revisions\/69282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/66337"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=19766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=19766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=19766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}