{"id":19689,"date":"2016-01-18T01:48:04","date_gmt":"2016-01-18T01:48:04","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19689"},"modified":"2025-09-16T22:49:31","modified_gmt":"2025-09-17T02:49:31","slug":"%ea%b2%bd%ec%9f%81-%eb%b6%84%ec%84%9d%ec%9d%84-%ec%88%98%ed%96%89%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/%ea%b2%bd%ec%9f%81-%eb%b6%84%ec%84%9d%ec%9d%84-%ec%88%98%ed%96%89%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"\ub9c8\ucf00\ud305 \uacbd\uc7c1 \ubd84\uc11d"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-92daf5c8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-92daf5c8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Strategy consulting (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>\ub9c8\ucf00\ud305\uc5d0\uc11c \uacbd\uc7c1 \ubd84\uc11d\uc758 \uc911\uc694\uc131<\/h2>\n<p>\ubaa8\ub4e0 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \ubd80\ubb38\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uacbd\uc7c1 \ubd84\uc11d\uc744 \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \u00a0<a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/competitive-analysis\" target=\"_blank\" rel=\"noopener\">\uadf8\uac83\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a> \uc65c \uc911\uc694\ud55c\uac00\uc694? \uba87 \uac00\uc9c0 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uadc0\ud558\uc640 \ub3d9\uc77c\ud55c \uc720\ud615\uc758 (\ub300\uccb4) \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uc0ac\ub78c\uc774 \ub204\uad6c\uc778\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694.<\/li>\n<li>\uadc0\ud558\uc758 \ud68c\uc0ac\uc640 \ub3d9\uc77c\ud55c \uc720\ud615\uc758 \uace0\uac1d\uc5d0\uac8c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uc0ac\ub78c\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/li>\n<li>See if your competitors are developing new <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b2%bd%ed%97%98%ec%9d%98-%ec%9d%b4%eb%a0%a5%ec%84%9c\/%ea%b0%9c%ec%9d%b8-%ec%9c%84%ec%83%9d%ec%9a%a9%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uac1c\uc778 \uc704\uc0dd \uc81c\ud488 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"9549\">products or exploring new markets<\/a> that compete with yours.<\/li>\n<li>Identify new or <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/sis-%ea%b8%80%eb%a1%9c%eb%b2%8c-%ec%84%b1%ec%9e%a5\/%ec%8b%a0%ed%9d%a5%ec%8b%9c%ec%9e%a5-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/\" title=\"\uc2e0\ud765\uc2dc\uc7a5 \uc804\ub7b5 \ucee8\uc124\ud305\" data-wpil-monitor-id=\"9550\">emerging companies that may enter your market<\/a> and begin to compete with you.<\/li>\n<li>Determine the market share and relative position of key players<\/li>\n<\/ul>\n<h2>\uc5b4\ub5a4 \uacbd\uc7c1\uc5c5\uccb4\ub97c \ubd84\uc11d\ud574\uc57c \ud558\uba70, \uc5bc\ub9c8\ub098 \uc790\uc138\ud788 \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\uae4c?<\/h2>\n<p>\uc774\uac83\uc740 \ub300\ub2f5\ud574\uc57c \ud560 \uc911\uc694\ud55c \uc9c8\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc0c1\uc801\uc73c\ub85c\ub294 \uac01\uac01\uc744 \uc2dd\ubcc4\ud558\uace0 \uc2ec\uce35\uc801\uc73c\ub85c \uc5f0\uad6c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc2e4\uc81c\ub85c\ub294 \ub9ac\uc18c\uc2a4(\uc608\uc0b0, \uc2dc\uac04)\ub85c \uc778\ud574 \uacbd\uc7c1 \uc138\ud2b8\uac00 \ub354 \uc790\uc138\ud788, \ub354 \uc790\uc8fc \uc5f0\uad6c\ub418\uc5b4\uc57c \ud558\ub294 \uc18c\uc218\ub85c \uc81c\ud55c\ub429\ub2c8\ub2e4. \ub2e4\ub978 \uac83\ub4e4\uc740 \uc880 \ub354 \ud53c\uc0c1\uc801\uc73c\ub85c, \ub35c \uc790\uc8fc(\uc544\ub9c8\ub3c4 1~2\ub144\ub9c8\ub2e4) \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc7a0\uc7ac\uc801\uc778 \uacbd\uc7c1\uc790\uac00 \uc788\ub294\uc9c0 \uc8fc\uc758 \uae4a\uac8c \uc0b4\ud3b4\ubcf4\ub294 \uac83\ub3c4 \ub098\uc05c \uc0dd\uac01\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n<p>\uc601\uc5c5 \uc778\ub825, \ub9c8\ucf00\ud305 \uc9c1\uc6d0, \uae30\ud0c0 \uc8fc\uc694 \uacbd\uc601\uc9c4\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544 \uacbd\uc7c1\uc0ac \ubaa9\ub85d\uc744 \uc791\uc131\ud558\uace0 \uc21c\uc704\ub97c \ub9e4\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc774\ub984\uc774 \ubaa9\ub85d\uc758 \ub9e8 \uc704\uc5d0 \uc62c\ub77c\uac00\ub294\uc9c0 \ud655\uc778\ud558\uace0 \ud574\ub2f9 \uc774\ub984\uc5d0 \uc9d1\uc911\ud558\uc138\uc694.<\/p>\n<p>\ub2f9\uc2e0\uc774 \uc54c\uc544\uc57c \ud560 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc815\ud655\ud788 \uacb0\uc815\ud558\uc2ed\uc2dc\uc624.<\/p>\n<h2>\uc815\ubcf4 \uc218\uc9d1<\/h2>\n<p>Much information can be readily identified through secondary sources online, in print and trade publications, and at trade shows and conferences. Here are some examples of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%ec%9c%a0%eb%9f%bd\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%eb%a6%ac%eb%b2%84%ed%92%80-%ec%98%81%ea%b5%ad\/\" title=\"\ub9ac\ubc84\ud480\uc758 \uc2dc\uc7a5 \uc870\uc0ac | \uc601\uad6d \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \ub370\uc774\ud130 \uc218\uc9d1\" data-wpil-monitor-id=\"9551\">data that can be readily collected<\/a>:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%82%b0%ec%97%85-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc0b0\uc5c5\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" data-wpil-monitor-id=\"9552\">Industry and\/or market<\/a> overview and trends<\/li>\n<li>Third-party <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%b0%a8%eb%9f%89-%ea%b3%b5%ec%9c%a0-%ec%82%b0%ec%97%85-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ucc28\ub7c9 \uacf5\uc720 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"9553\">share of market<\/a> \ubcf4\uace0\uc11c<\/li>\n<li>\uc5f0\uac04 \ubc0f \ubd84\uae30\ubcc4 \ud68c\uc0ac \ubcf4\uace0\uc11c \u2013 \uc7ac\ubb34 \ub370\uc774\ud130, \uc2dc\uc124 \uc218 \ubc0f \uc704\uce58<\/li>\n<li>\ubcf4\ub3c4 \uc790\ub8cc \u2013 \uc2e0\uc81c\ud488, \uacbd\uc601\uc9c4 \ubcc0\uacbd, \ud569\ubcd1\/\uc778\uc218<\/li>\n<li>\uc81c\ud488 \ub77c\uc778, \ucd94\uac00<\/li>\n<li>\uc815\uac00, \ud560\uc778, \ud504\ub85c\ubaa8\uc158 \ud61c\ud0dd<\/li>\n<li>\uad11\uace0 \ucf58\ud150\uce20, \ubbf8\ub514\uc5b4 \ubc30\uce58 \ubc0f \uc608\uc0c1 \ube44\uc6a9<\/li>\n<li>\ud3ec\uc7a5 \ubcc0\uacbd \u2013 \ubb34\uc5ed \ubc15\ub78c\ud68c\ub098 \uc18c\ub9e4\uc810\uc5d0\uc11c \uad00\ucc30<\/li>\n<li>\ud310\ub9e4 \uc790\ub8cc \u2013 \uc0ac\uc9c4, \uae30\ub2a5, \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ubc0f \ud61c\ud0dd<\/li>\n<\/ul>\n<p>You can also get information about the <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%84%a4%eb%ac%b8%ec%a1%b0%ec%82%ac-%ec%8b%9c%ec%9e%a5%ec%a1%b0%ec%82%ac\/\" title=\"\uc124\ubb38\uc870\uc0ac \uc2dc\uc7a5\uc870\uc0ac\" data-wpil-monitor-id=\"9554\">market and individual competitors by surveying<\/a> people in your company:<\/p>\n<ul>\n<li>\uadc0\ud558\uc758 \uc601\uc5c5 \uc9c1\uc6d0\uc740 \uc870\uc9c1\uc758 \ub2e4\ub978 \ub204\uad6c\ubcf4\ub2e4 \uacbd\uc7c1 \uc815\ubcf4\uc5d0 \ub354 \ub9ce\uc774 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc601\uc5c5\uc0ac\uc6d0\uc5d0\uac8c \uc601\uc5c5 \uad00\ub828 \uc790\ub8cc, \uacc4\uc57d\uc11c, \uac00\uaca9 \uacac\uc801 \ub4f1\uc758 \uadc0\uc911\ud55c \uc815\ubcf4\ub97c \ubcf4\uc5ec \uc8fc\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud310\ub9e4\ub97c \uc2dc\ub3c4\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc81c\ud488 \uc7a5\uc810, \uac15\uc810 \ubc0f \uc57d\uc810\uc5d0 \ub300\ud574 \ubc30\uc6b0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uae08\uc735 \ub3d9\ub8cc\ub294 \uc5c5\ubb34 \uacfc\uc815\uc5d0\uc11c \ud68c\uacc4\uc0ac, \ubcc0\ud638\uc0ac, \uc740\ud589\uac00 \ubc0f \ub2e4\uc591\ud55c \uc0b0\uc5c5, \ud68c\uc0ac, \uc81c\ud488 \ubc0f \ud2b8\ub80c\ub4dc\uc5d0 \ub178\ucd9c\ub418\ub294 \uc9c1\uc5c5\uc744 \uac00\uc9c4 \uae30\ud0c0 \uc804\ubb38\uac00\ub97c \ub9cc\ub0a0 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uadf8\ub4e4\uc740 \ucd94\uac00 \uc870\uc0ac\uac00 \ud544\uc694\ud55c \ud65c\ub3d9\uc774\ub098 \uc0ac\uac74\uc5d0 \ub300\ud574 \ub4e3\uac8c \ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud604\uc7ac \ub610\ub294 \uc7a0\uc7ac\uc801 \uacbd\uc7c1\uc0ac\uc758 \ud2b9\uc815 \uc18d\uc131\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uac00\uc9c8 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li>Other co-workers, through family and social interactions, may become exposed to competitive information. If they network online and offline with others in their industry area fellow employees may hear about something that appears to be an isolated case or simply a rumor. But if you hear the same information from multiple sources, it is certainly worth exploring.<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\ube44\uacbd\uc7c1 \uacc4\uc57d\uc5d0 \uc11c\uba85\ud558\uc9c0 \uc54a\uc740 \ud55c, \uc774\uc804 \uacbd\uc7c1\uc5c5\uccb4 \uc9c1\uc6d0\uc740 \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc2e0\uc81c\ud488 \uac1c\ubc1c, \ub9c8\ucf00\ud305 \uc804\ub7b5, \uc2ec\uc9c0\uc5b4 \uc2dc\uc124 \uac1c\uc124 \ub610\ub294 \ud3d0\uc1c4 \uacc4\ud68d\uc5d0 \uad00\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\uc5f0\uad6c \uc218\ud589<\/h2>\n<p>If you cannot gather all you need via secondary or desk research, then use primary <a href=\"https:\/\/www.sisinternational.com\/ko\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\" data-wpil-monitor-id=\"9548\">research &#8212; with quantitative or qualitative methods<\/a> such as surveys or focus groups among your customers and prospects and (even) your competitors.<\/p>\n<p>\uadc0\ud558\uac00 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\ub294 \uacbd\uc7c1 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub2f5\ubcc0\uc744 \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \uc9c8\ubb38\uc744 \ud574\ubcf4\uc138\uc694. \uc608\ub97c \ub4e4\uc5b4 \ub2e4\uc74c\uacfc \uac19\uc774 \uc9c8\ubb38\ud574 \ubcf4\uc138\uc694.<\/p>\n<ul>\n<li>\uadf8\ub4e4\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/li>\n<li>\uace0\uac1d\uc740 \uba87 \uba85\uc778\uac00\uc694?<\/li>\n<li>\ud655\uc7a5 \uc911\uc785\ub2c8\uae4c(\uc0c8 \uc0ac\ubb34\uc2e4 \ub610\ub294 \uace0\uc6a9)?<\/li>\n<li>\uadc0\ud558\uac00 \uacbd\uc7c1\uc0ac\uc640 \ub2e4\ub978 \uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? (\uc544\ub798\ub294 \uba87 \uac00\uc9c0 \uc608\uc785\ub2c8\ub2e4 :)<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\uac00\uaca9<\/li>\n<li>\ud488\uc9c8<\/li>\n<li>\uc2e0\ub8b0\ud560 \uc218 \uc788\uc74c<\/li>\n<li>\uac12<\/li>\n<li>\uc601\uc0c1<\/li>\n<li>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4<\/li>\n<li>\uace0\uac1d \uad00\uacc4<\/li>\n<li>\uc704\uce58<\/li>\n<li>\ud3b8\uc758<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\uadf8\ub7f0 \ub2e4\uc74c \ubaa8\ub4e0 \uacb0\uacfc\ub97c \uc27d\uac8c \ubc30\uce58\ud558\uace0 \uac80\uc0ac\ud560 \uc218 \uc788\ub294 \ud15c\ud50c\ub9bf\uc774\ub098 \uc720\uc0ac\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \ubd84\uc11d\uc740 \ubcf5\uc7a1\ud560 \ud544\uc694\uac00 \uc5c6\uc73c\uba70 \ud2b9\uc815 \uacb0\uacfc\uac00 \ub098\ud0c0\ub098\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uadc0\ud558\uc758 \uc81c\ud488\uc774 \ud488\uc9c8\uc5d0\uc11c \ub450 \ubc88\uc9f8\ub85c \ub192\uc740 \ud3c9\uac00\ub97c \ubc1b\uc558\uac70\ub098, \uacbd\uc7c1\uc5c5\uccb4\uac00 \ud2b9\ubcc4 \ud504\ub85c\ubaa8\uc158 \uac70\ub798\ub97c \uc81c\uacf5\ud558\uac70\ub098, \ub2e4\ub978 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc790\uc0ac \uc81c\ud488\uc5d0 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<table border=\"1\" width=\"100%\" cellspacing=\"2\" cellpadding=\"1\" align=\"center\">\n<tbody>\n<tr>\n<td colspan=\"6\" align=\"center\" height=\"30\">\n<h3>\uacbd\uc7c1 \ubd84\uc11d<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\ub108<\/td>\n<td align=\"left\" height=\"30\">\uacbd\uc7c1\uc0ac 1<\/td>\n<td align=\"left\" height=\"30\">\uacbd\uc7c1\uc790 2<\/td>\n<td align=\"left\" height=\"30\">\uacbd\uc7c1\uc790 3<\/td>\n<td align=\"left\" height=\"30\">\ub4f1.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\uacbd\uc7c1\uc0ac \uae30\ub2a5:<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\ud488\uc9c8<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\uac00\uaca9<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\uac12<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\ud3c9\ud310<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\ub4f1.<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\ucd5c\uc885 \uace0\ub824\uc0ac\ud56d<\/h2>\n<ul>\n<li>\uc2ec\uce35\uc801\uc778 \uacbd\uc7c1 \ubd84\uc11d\uc744 \ud1b5\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<ul>\n<li>\uae30\uc874 \uace0\uac1d\uacfc \uc7a0\uc7ac \uace0\uac1d\uc774 \uacbd\uc7c1\uc5c5\uccb4\ub97c \uc5b4\ub5bb\uac8c \ud3c9\uac00\ud558\ub294\uc9c0 \uc774\ud574\ud569\ub2c8\ub2e4.<\/li>\n<li>\uac01 \uacbd\uc7c1\uc0ac\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \uc2dd\ubcc4\ud558\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>With this information, you can better develop strategies to position your company and its <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ec%b5%9c%ec%86%8c-%ec%8b%a4%ed%96%89-%ea%b0%80%eb%8a%a5%ed%95%9c-%ec%a0%9c%ed%92%88-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ucd5c\uc18c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc81c\ud488 \uc2dc\uc7a5 \uc870\uc0ac\" data-wpil-monitor-id=\"9555\">products in your market<\/a>.<\/p>\n<ul>\n<li>\uacbd\uc7c1 \ubd84\uc11d\uc744 \uc9c0\uc18d\uc801\uc774\uace0 \uccb4\uacc4\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub85c \ub9cc\ub4e4\uc5b4 \uc5c5\uacc4\uc640 \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc720\uc9c0\ud558\uace0 \uc870\uc9c1\uc758 \uc801\uc808\ud55c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uba54\ucee4\ub2c8\uc998 \uc5ed\ud560\uc744 \ud558\uc138\uc694.<\/li>\n<\/ul>\n<ul>\n<li>\uc77c\ubd80 2\ucc28 \uc5f0\uad6c\uc640 \ubaa8\ub4e0 1\ucc28 \uc5f0\uad6c\ub97c \uc218\ud589\ud558\ub824\uba74 \uac1d\uad00\uc801\uc774\uace0 \uc804\ubb38\uc801\uc778 \uc81c3\uc790 \ud68c\uc0ac\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc774 \ub354 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\uc0c1\uc801\uc73c\ub85c, \uadf8\ub7ec\ud55c \ud68c\uc0ac\ub294 \uadc0\ud558\uc758 \uc5c5\uacc4\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub370\uc774\ud130 \uc218\uc9d1, \ubd84\uc11d \ubc0f \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \uae30\uc220\uc5d0 \ub300\ud55c \uc804\ubb38 \uc9c0\uc2dd\uc744 \ubcf4\uc720\ud558\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.sisinternational.com\/ko\/about-sis\/contact-sis-international-market-research\/\">\ub9c8\ucf00\ud305 \ud504\ub85c\uc81d\ud2b8\uc758 \ub2e4\uc74c \uacbd\uc7c1 \ubd84\uc11d\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\ubaa8\ub4e0 \uae30\uc5c5\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uacbd\uc7c1 \ubd84\uc11d\uc744 \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-19689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/19689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=19689"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/19689\/revisions"}],"predecessor-version":[{"id":81591,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/19689\/revisions\/81591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62545"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=19689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=19689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=19689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}