{"id":19604,"date":"2016-01-17T22:48:57","date_gmt":"2016-01-17T22:48:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19604"},"modified":"2026-01-26T18:50:40","modified_gmt":"2026-01-26T23:50:40","slug":"b2b-%eb%b8%8c%eb%9e%9c%eb%94%a9-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%b6%94%ec%a0%81","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%b8%8c%eb%9e%9c%eb%94%a9-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%b6%94%ec%a0%81\/","title":{"rendered":"B2B \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd \ubc0f \ube0c\ub79c\ub529 \uc5f0\uad6c"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a26b62ff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a26b62ff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Focus group &amp; meeting (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">B2B \ube0c\ub79c\ub529 \uc804\ub7b5\uc5d0\ub294 \ub450 \uac00\uc9c0 \ucca0\ud559\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc740 \uae30\uc5c5\uc774\ub098 \uc81c\ud488\uc758 \ube0c\ub79c\ub529\uacfc \ud3ec\uc9c0\uc154\ub2dd\uc774 \ub9e4\ucd9c \uc99d\uac00\uc640 \uc2dc\uc7a5 \uc810\uc720\uc728 \uc99d\uac00\uc5d0 \uac00\uc7a5 \ud06c\uac8c \uae30\uc5ec\ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4. <\/span>\ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc740 \ud601\uc2e0\uacfc \uc81c\ud488 \uac1c\uc120\uc774 \uc131\uacf5\uc758 \uc5f4\uc1e0\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\uc774\ub7ec\ud55c \uc694\uc18c\ub97c \uc8fc\uae30\uc801\uc73c\ub85c \ucd94\uc801\ud558\uba74 \uc774 \ub17c\uc7c1\uc5d0 \ub300\ud55c \uc774\ud574\uac00 \uae4a\uc5b4\uc9c8 \uc218 \uc788\uc9c0\ub9cc \ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c\ub294 \uc774 \uae30\uc220\uc744 \uc804\ud600 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\ube0c\ub79c\ub529\uc758 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <b>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4<\/b>. B2B \uc138\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc774\ub984\uc774 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc5b4\ub290 \uc815\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\ub294 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc870\ub2ec\ud574\uc57c \ud558\ub294 \uacbd\uc6b0 \uc77c\ubc18\uc801\uc73c\ub85c \ucda9\uc871\ud574\uc57c \ud558\ub294 \uae30\uc900 \ubaa9\ub85d\uc774 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \uae30\uc900\uc740 \uc785\ucc30\uc744 \uc704\ud574 \uc5ec\ub7ec \uacf5\uae09\uc5c5\uccb4\uc5d0 \uc804\uc1a1\ub418\ub294 \uc81c\uc548\uc11c\uc5d0 \ud1b5\ud569\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84 \ub610\ub294 \ubaa8\ub4e0 \uae30\ubcf8 \uc694\uad6c \uc0ac\ud56d\uc774 \ucda9\uc871\ub418\uba74 \uac00\uaca9\uc774 \ube0c\ub79c\ub4dc \uc774\ub984\ubcf4\ub2e4 \uacb0\uc815\uc801\uc778 \uc694\uc18c\ub85c \uc791\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \ud2b9\ud788 \ud574\ub2f9 \ud488\ubaa9\uc774 &quot;\uc0c1\ud488&quot;\uc73c\ub85c \uc778\uc2dd\ub418\ub294 \uacbd\uc6b0 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\ube0c\ub79c\ub4dc \uc774\ub984\uc5d0 \ub300\ud55c \ubc18\ubcf5\uc801\uc778 \ub178\ucd9c\uc774 (\ubb34\uc758\uc2dd\uc801\uc73c\ub85c?) \ub35c \uc54c\ub824\uc84c\uac70\ub098 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc740 \uacbd\uc7c1\uc0ac\uc5d0 \ub300\ud55c \uc120\ud0dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc2dc\uc0ac\ud558\ub294 \uba87 \uac00\uc9c0 \uc99d\uac70\uac00 \uc788\uc2b5\ub2c8\ub2e4. B2B \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc5f0\uad6c \ubcf4\uace0\uac00 \uc801\uae30 \ub54c\ubb38\uc5d0 \ube0c\ub79c\ub529\uc774 B2C \ud658\uacbd\ub9cc\ud07c \ud6a8\uacfc\uc801\uc778\uc9c0\ub294 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub529 \uc5f0\uad6c\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%b6%a9%ea%b2%a9%ea%b4%91%ea%b3%a0%ec%99%80-%ec%b6%a9%ea%b2%a9%eb%a7%88%ec%bc%80%ed%8c%85\/\" title=\"\ucda9\uaca9\uad11\uace0 \ubc0f \ucda9\uaca9\ub9c8\ucf00\ud305\"  data-wpil-monitor-id=\"1986\">Branding research<\/a> is a specialized facet of market research aiming to understand, evaluate, and craft a brand&#8217;s image. It tries to unlock a brand&#8217;s unique proposition, and how it resonates with its target audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\ube0c\ub79c\ub529 \ub9ac\uc11c\uce58\ub294 \ube0c\ub79c\ub4dc\uc758 \uc778\uc2dd, \uc131\uacfc, \uc778\uc9c0\ub3c4, \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ucc28\ubcc4\ud654\uc640 \uad00\ub828\ub41c \ub370\uc774\ud130\ub97c \uc218\uc9d1, \ubd84\uc11d, \ud574\uc11d\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \ub85c\uace0\uc640 \ud0dc\uadf8\ub77c\uc778\uc744 \ub118\uc5b4 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc640 \uc815\uc11c\uc801, \uc2ec\ub9ac\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ub418\ub294\uc9c0 \uae4a\uc774 \ud0d0\uad6c\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\uc124\ubb38 \uc870\uc0ac\uc640 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\ubd80\ud130 \uc2ec\uce35 \uc778\ud130\ubdf0\uc640 \uad00\ucc30 \uc5f0\uad6c\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \ubc29\ubc95\uc774 \ube0c\ub79c\ub529 \uc5f0\uad6c\uc5d0 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ud0dd\ub418\ub294 \ubc29\ubc95\uc740 \uc5f0\uad6c \ubaa9\ud45c\uc640 \ud544\uc694\ud55c \ud1b5\ucc30\ub825\uc758 \uae4a\uc774\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\ub610\ud55c \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ubaa9\uc801\uc73c\ub85c \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\ube0c\ub79c\ub4dc \uac10\uc0ac: <\/b>Understanding the current <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%ec%a0%9c%ed%92%88-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"1449\">position of the brand in the market<\/a>.<\/span><\/li>\n\n\n\n<li><b>\uacbd\uc7c1 \ubd84\uc11d: <\/b><span style=\"font-weight: 400;\">\ube0c\ub79c\ub4dc\uac00 \uacbd\uc7c1\uc0ac\uc640 \uc5b4\ub5bb\uac8c \ube44\uad50\ub418\ub294\uc9c0 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\ube0c\ub79c\ub4dc \ud655\uc7a5: <\/b><span style=\"font-weight: 400;\">\ube0c\ub79c\ub4dc\ub97c \uc0c8\ub85c\uc6b4 \uc601\uc5ed\uc774\ub098 \uc81c\ud488\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ud0d0\uc0c9\ud569\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><b>\ube0c\ub79c\ub4dc \ubcc0\uacbd: <\/b><span style=\"font-weight: 400;\">\ube0c\ub79c\ub4dc \uc810\uac80\uc758 \ud544\uc694\uc131\uacfc \uc7a0\uc7ac\uc801\uc778 \uc804\ub7b5\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2026 \uadf8\ub9ac\uace0 \ud6e8\uc52c \ub354 \ub9ce\uc740 \uac83.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc65c \uc911\uc694 \ud568?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\ube0c\ub79c\ub529 \uc5f0\uad6c\ub294 \uc2dc\uc7a5\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \uac15\uc810, \uc57d\uc810, \uae30\ud68c \ubc0f \uc704\ud611\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uae30\uc5c5\uc5d0 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uc758 \ub098\uce68\ubc18 \uc5ed\ud560\uc744 \ud558\uc5ec \ub300\uc0c1 \uace0\uac1d\uc758 \uac00\uce58, \uc695\uad6c \ubc0f \uc694\uad6c \uc0ac\ud56d\uacfc \uc77c\uce58\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\ucd5c\uc2e0 \uad11\uace0\uac00 \uccad\uc911\uc758 \uacf5\uac10\uc744 \uc5bb\uace0 \uc788\ub098\uc694? \uc0c8\ub85c\uc6b4 \ub85c\uace0\ub294 \ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc744 \uc804\ub2ec\ud558\ub294\uac00? \uc774\ub7ec\ud55c \uc911\uc694\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc740 \uc5ec\uae30\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub529 \uc5f0\uad6c\ub294 \uc9c0\uc18d\uc801\uc778 \ud53c\ub4dc\ubc31 \ub8e8\ud504 \uc5ed\ud560\uc744 \ud558\uc5ec \ub2e4\uc74c\uacfc \uac19\uc740 \ube44\uc988\ub2c8\uc2a4 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \uae4a\uc740 \uc18c\ube44\uc790 \uc774\ud574: <\/b>It helps <a href=\"https:\/\/www.sisinternational.com\/ko\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"1483\">brands discern not just what consumers think<\/a> about them, but also why they feel a certain way. This rich context aids in creating messages that resonate on a personal level.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc704\ud5d8 \uc644\ud654:<\/b><span style=\"font-weight: 400;\"> \uc5f0\uad6c\ub294 \uc2dc\ud5d8\uc7a5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ube44 \ubc18\uc751\uc744 \uce21\uc815\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uc7a0\uc7ac\uc801\uc778 \uc704\ud5d8\uacfc \uc131\uacf5\uc744 \uc120\uc81c\uc801\uc73c\ub85c \uc2dd\ubcc4\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ube0c\ub79c\ub4dc \ud604\ud669 \ucd94\uc801:<\/b><span style=\"font-weight: 400;\"> \ube0c\ub79c\ub529 \ub9ac\uc11c\uce58\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc815\uae30\uc801\uc778 \uac74\uac15\uac80\uc9c4 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ud68c\uc0c1, \uc778\uc9c0\ub3c4, \ucda9\uc131\ub3c4\uc640 \uac19\uc740 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc \uc785\uc9c0\ub97c \uc721\uc131\ud558\uace0 \uac15\ud654\ud558\uae30 \uc704\ud55c \uc801\uadf9\uc801\uc778 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uacbd\uc7c1 \uc6b0\uc704: <\/b><span style=\"font-weight: 400;\">\uace0\uc720\ud55c \ud310\ub9e4 \uc81c\uc548\uacfc \ucc28\ubcc4\ud654 \uc694\uc18c\ub97c \uae4a\uc774 \uc774\ud574\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc2dc\uc120\uc744 \uc7a0\uae50 \ubc1b\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c \uc790\uc2e0\uc744 \ub3c5\ud2b9\ud558\uac8c \ud3ec\uc9c0\uc154\ub2dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815: <\/b><span style=\"font-weight: 400;\">\uc758\uc0ac\uacb0\uc815\uc790\ub294 \ub354 \ub192\uc740 \ud655\uc2e0\uc744 \uac00\uc9c0\uace0 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c \ub098\uc544\uac08 \ub54c, \ud53c\ubc97\ud560 \ub54c, \uc77c\uc2dc \uc911\uc9c0\ud560 \ub54c\ub97c \uc9c0\uc801\ud558\ub294 \ub85c\ub4dc\ub9f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">B2B \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\ube0c\ub79c\ub4dc\ub294 \ud558\ub098 \uc774\uc0c1\uc758 \uc18d\uc131(\uc608: \ubb34\uc5c7\uc744 \ud558\ub294\uac00?)\uc5d0\uc11c \uacbd\uc7c1 \uc81c\ud488\uacfc \uba85\ud655\ud558\uac8c \ucc28\ubcc4\ud654\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \ud3ec\uc9c0\uc154\ub2dd\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<span class=\"Apple-converted-space\">&nbsp; <\/span>\uae30\ubd84\uc774 \uc5b4\ub5a4\uac00\uc694? \uac00\uaca9\uacfc \ud488\uc9c8\uc758 \uc5f0\uc18d\uccb4 \uc911 \uc5b4\ub514\uc5d0 \uc18d\ud569\ub2c8\uae4c?<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\ub530\ub77c\uc11c \ub9c8\ucf00\ud305 \ub178\ub825\uc740 \ud68c\uc0ac\ub098 \uc81c\ud488\uc758 \uace0\uc720\ud55c \uc704\uce58\uc640 \uc774\uc810\uc744 \uc2dc\uc7a5\uc5d0 \uc54c\ub9ac\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uba87 \uac00\uc9c0 \uc608\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\uae30\uc874 \ubbf8\ub514\uc5b4\uc640 \uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4, \ub300\ud654\ud615 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9 \uc0ac\uc774\ud2b8\ub97c \uacb0\ud569\ud55c \ud1b5\ud569\ub41c \ub2e4\uc911 \ucc44\ub110 \uc811\uadfc \ubc29\uc2dd\uc740 \uc7a0\uc7ac \uace0\uac1d\uacfc \uace0\uac1d \ubaa8\ub450\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ud6a8\uacfc\uc801\uc778 \uc218\ub2e8\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\uc774\uba54\uc77c, \ub514\uc9c0\ud138 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4, SEO, SEM, \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \ube14\ub85c\uadf8\ub97c \ub2e4\uc591\ud558\uac8c \uc0ac\uc6a9\ud558\uba74 \uac01\uac01 \uace0\uc720\ud55c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \ud2b9\uc815 \ubaa9\ud45c\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">B2B \ube0c\ub79c\ub4dc \ucd94\uc801<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">When setting up a <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%9d%b8%ec%a7%80%eb%8f%84-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"B2B \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2293\">brand tracking research<\/a> study, consider these important criteria \u2013 <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uce21\uc815 \ub300\uc0c1(\uc608: \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c % \uc778\uc2dd, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ud0dc\ub3c4, \ub9ac\ub4dc\uc758 #, \ub9ac\ub4dc\ub2f9 \ube44\uc6a9, \ub9c8\uac10 \uc694\uc728, \ub2ec\ub7ec \ub9e4\ucd9c) <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uce21\uc815 \ubc29\ubc95<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uce21\uc815 \ube48\ub3c4(\uc608: \ub9e4\ub144, \ubd84\uae30\ub9c8\ub2e4, \uaca9\ub144)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\uadf8\ub9cc\ud07c <\/span><span class=\"s5\">\uce21\uc815\ud56d\ubaa9<\/span><span class=\"s4\"> \ube0c\ub79c\ub4dc \uac15\uc810\uacfc \uc704\uce58, \uc7a0\uc7ac \uad6c\ub9e4\uc790\ub098 \uc601\ud5a5\ub825 \uc788\ub294 \uc0ac\ub78c\uc758 \uace0\ub824 \uc0ac\ud56d\uc744 \ub098\ud0c0\ub0b4\ub294 \ud575\uc2ec \uc9c0\ud45c\uac00 \uc120\ud0dd\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. <span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s1\">\uc62c\ubc14\ub978 \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\uc9c0 \uc54a\uc73c\uba74 B2B \ub9c8\ucf00\ud130\uac00 ROI\ub97c \uc785\uc99d\ud558\uac70\ub098 \uadf8 \uac00\uce58\ub97c \uace0\uc704 \uacbd\uc601\uc9c4\uc5d0\uac8c \uc785\uc99d\ud558\uae30\uac00 \ub354 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\uadf8\ub798\uc11c \uac1c\ubc1c <\/span><span class=\"s6\">\uc870\uc0ac<\/span><span class=\"s1\"> \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\uac00 \uc5bc\ub9c8\ub098 \uc798 \uc54c\ub824\uc9c0\uace0, \uc778\uc2dd\ub418\uace0, \uc120\ud638\ub418\ub294\uc9c0\ub294 \ubb3c\ub860 \uc8fc\uc694 \uacbd\uc7c1\uc5c5\uccb4\uc640 \ube44\uad50\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\ub824\uc8fc\ub294 \uc9c8\ubb38\uc774 \ud3ec\ud568\ub41c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ucd94\uc801 \uc5f0\uad6c\ub294 \ucd5c\uc18c\ud55c\uc758 \ubcc0\uacbd \uc0ac\ud56d\uc73c\ub85c \ud55c \ubc88 \uc774\uc0c1 \uc218\ud589\ub418\ub3c4\ub85d \uc758\ub3c4\ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ub2e4\ub978 \ub9ce\uc740 \uc885\ub958\uc758 \uc5f0\uad6c\uc640 \ub2e4\ub985\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc9c8\ubb38\uc744 \uc791\uc131\ud560 \ub54c \uc774 \uc810\uc744 \ud2b9\ubcc4\ud788 \uace0\ub824\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\ube0c\ub79c\ub4dc \ucd94\uc801 \uc5f0\uad6c\ub97c \uc218\ud589\ud558\ub294 \ubc29\ubc95<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ec%9d%b8%ec%8b%9d-%ed%99%9c%ec%9a%a9\/\" title=\"B2B \uc774\ud574\uad00\uacc4\uc790 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2692\">Brand tracking research<\/a> should include a representative sample of your prospects. This way, you will learn how your brand is perceived among potential customers as well as existing ones. <\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ucd94\uc801\ub41c \ucc28\uc774\uac00 \uc2e4\uc81c\ub85c \uc758\ubbf8\uac00 \uc788\uc744 \uc218 \uc788\ub3c4\ub85d \ucda9\ubd84\ud788 \ud070 \ud45c\ubcf8 \ud06c\uae30\ub97c \ud655\ubcf4\ud558\uc2ed\uc2dc\uc624.<span class=\"Apple-converted-space\">&nbsp; <\/span>This may present a challenge if the total market is relatively small or hard to reach. In such cases, the resources and experience of a professional third-party <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ea%b7%b9%eb%8b%a8%ec%a0%81%ec%9d%b8-%ed%8e%98%eb%a5%b4%ec%86%8c%eb%82%98-%ec%97%b0%ea%b5%ac\/\" title=\"\uc775\uc2a4\ud2b8\ub9bc \ud398\ub974\uc18c\ub098 \uc5f0\uad6c\"  data-wpil-monitor-id=\"3376\">research firm can be extremely<\/a> helpful.<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\uc6b0\ud3b8, \uc628\ub77c\uc778 \ub610\ub294 \uc804\ud654 \uc124\ubb38\uc870\uc0ac \uc678\uc5d0\ub3c4 \ub2e4\ub978 \uc885\ub958\uc758 \ucd94\uc801(\uc608: \ubb34\uc5ed \ubc15\ub78c\ud68c \ub9ac\ub4dc)\uc774 \uc218\ud589\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><span class=\"s6\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/span><span class=\"s1\"> \ud310\ub9e4 \uc8fc\uae30 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc7a0\uc7ac \uace0\uac1d\uc774 \ucde8\ud55c \uc870\uce58\ub97c \ub530\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \uc774\ubca4\ud2b8\ub098 \uba54\uc2dc\uc9c0\uac00 \ub354 \ub098\uc740 \ud488\uc9c8\uc758 \ub9ac\ub4dc\uc640 \uc804\ud658\uc744 \uac00\uc838\uc624\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p9\"><span class=\"s1\">\ucd94\uc801 \ube48\ub3c4<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\ube0c\ub79c\ub4dc \uc778\uc2dd\uc744 \ubc14\uafb8\ub294 \ub370\ub294 \uc2dc\uac04\uc774 \uac78\ub9b0\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<span class=\"Apple-converted-space\">&nbsp; <\/span>\ucd94\uc801 \uc5f0\uad6c\ub97c \ud1b5\ud574 \ube0c\ub79c\ub529 \ub178\ub825\uc744 \uce21\uc815\ud558\uace0 \ucda9\ubd84\ud788 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\uadc0\ud558\uc758 \uc81c\ud488\uc774 \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5(\uc608: \uae30\uc220, \ud1b5\uc2e0)\uc5d0 \uc788\ub294 \uacbd\uc6b0 \uc81c\ud488 \ubc0f \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ub354 \uc790\uc8fc \ubcc0\uacbd\ud558\uace0 \ub530\ub77c\uc11c \ub354 \uc790\uc8fc \ucd94\uc801\ud558\uace0 \uc2f6\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\ud310\ub9e4 \uc8fc\uae30\uac00 \uaf64 \uae38\ub2e4\uba74 \ube0c\ub79c\ub529 \ubc0f \ud3ec\uc9c0\uc154\ub2dd \ub178\ub825\uc774 \uadf8 \ud6a8\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc774 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\uc77c\ubc18\uc801\uc73c\ub85c, <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%eb%b3%b5%ec%9e%a1%ec%84%b1\/\" title=\"B2B \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?\"  data-wpil-monitor-id=\"2200\">B2B and industrial market<\/a> sales cycles tend to be long &#8212; often 6 months or more.<span class=\"Apple-converted-space\">&nbsp; <\/span>\uc608\ub97c \ub4e4\uc5b4, \ubb34\uc5ed \ubc15\ub78c\ud68c, \uc774\ubca4\ud2b8 \ub610\ub294 \uc6f9 \uc0ac\uc774\ud2b8 \ub2e4\uc6b4\ub85c\ub4dc \uc9c1\ud6c4 \ubc1c\uc0dd\ud55c \ud310\ub9e4 \uc218\ub97c \ucd94\uc801\ud558\ub294 \uac83\uc740 \ud574\ub2f9 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uac00\uce58\ub97c \uc2e4\uc81c\ub85c \ub098\ud0c0\ub0b4\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub204\uad70\uac00\uac00 \ubb34\uc5ed \ubc15\ub78c\ud68c\uc5d0\uc11c \ub9ac\ub4dc\uac00 \ub420 \uc218 \uc788\uc9c0\ub9cc \ud6e8\uc52c \ub098\uc911\uc5d0\uc57c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub529 \uc5f0\uad6c\uc758 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\ube0c\ub79c\ub529 \uc5f0\uad6c\ub294 \uae30\uc220 \ubc1c\uc804, \ubb38\ud654\uc801 \ubcc0\ud654, \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc5d0 \ub9de\ucdb0 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc5f0\uad6c\uc758 \ubbf8\ub798\ub97c \ud615\uc131\ud558\ub294 \uba87 \uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ub3d9\ud5a5\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ub514\uc9c0\ud138 \ubbfc\uc871\uc9c0\ud559: <\/b>With a significant portion of consumers now living a considerable part of their lives online, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%eb%af%bc%ec%a1%b1%ec%a7%80%ed%95%99\/\" title=\"\ubbfc\uc871\uc9c0\ud559 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"6465\">Research is diving deep into digital ethnography<\/a>. This method deciphers consumer behavior on digital platforms, allowing brands to understand the digital touchpoints that influence consumers.<\/span><\/p>\n\n\n\n<p><b>\u2022 AI \ubc0f \uc608\uce21 \ubd84\uc11d: <\/b><span style=\"font-weight: 400;\">\uc778\uacf5\uc9c0\ub2a5\uc774 \ube0c\ub79c\ub529 \uc5f0\uad6c\ub97c \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uc2e0\uc18d\ud558\uac8c \uc120\ubcc4\ud558\uace0 \ubd84\uc11d\ud558\ub294 \uae30\ub2a5\uc744 \uac16\ucd98 AI \ub3c4\uad6c\ub294 \uc608\uce21 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \uacfc\uac70 \ub370\uc774\ud130\uac00 \uc544\ub2cc \ubbf8\ub798 \ub3d9\ud5a5\uc744 \uae30\ubc18\uc73c\ub85c \uc608\uce21\ud558\uace0 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc2e4\uc2dc\uac04 \ube0c\ub79c\ub4dc \ucd94\uc801: <\/b>With the rise of digital media and instant feedback mechanisms, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b2%bd%ed%97%98%ec%9d%98-%ec%9d%b4%eb%a0%a5%ec%84%9c\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a1%b0%ec%82%ac\/\" title=\"\ube0c\ub79c\ub4dc \uc870\uc0ac \ud68c\uc0ac\"  data-wpil-monitor-id=\"6319\">research is moving towards real-time brand<\/a> tracking. Brands can now get immediate feedback on campaigns, launches, or any other initiatives, allowing them to tweak strategies in real-time.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ubb38\ud654\uc801 \uadfc\uc811\uc131: <\/b><span style=\"font-weight: 400;\">\ube0c\ub79c\ub4dc\uac00 \uae00\ub85c\ubc8c\ud654\ub418\uba74\uc11c \ud604\uc9c0 \ubb38\ud654, \ub258\uc559\uc2a4, \uc815\uc11c\ub97c \uc774\ud574\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub529 \uc5f0\uad6c\ub294 \uc810\uc810 \ub354 \ubb38\ud654\uc801 \ud1b5\ucc30\ub825\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \uae00\ub85c\ubc8c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc9c0\uc5ed\uc801\uc73c\ub85c \uacf5\uac10\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub529 \uc5f0\uad6c\uc758 \uae30\ud68c<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\ube0c\ub79c\ub529 \uc5f0\uad6c\ub294 \uaddc\ubaa8\ub098 \ubd80\ubb38\uc5d0 \uad00\uacc4\uc5c6\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uae08\uad11\uc758 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uba70, \uc774\uac83\uc774 \ube44\uc988\ub2c8\uc2a4\uc758 \ud310\ub3c4\ub97c \ubc14\uafc0 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc18c\ube44\uc790 \uc2ec\ub9ac \uc774\ud574:<\/b><span style=\"font-weight: 400;\"> \uc5f0\uad6c\ub294 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \ub4e4\uc5ec\ub2e4\ubcfc \uc218 \uc788\ub294 \ucc3d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \uc694\uc18c\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uccad\uc911\uacfc \ub354 \uae4a\uc740 \uad00\uacc4\ub97c \ud615\uc131\ud558\ub3c4\ub85d \uc804\ub7b5\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc81c\ud488 \uac1c\ubc1c \ubc0f \ud601\uc2e0:<\/b><span style=\"font-weight: 400;\"> \uae30\uc5c5\uc740 \uc2dc\uc7a5\uc758 \uaca9\ucc28\ub098 \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc18c\ube44\uc790 \uc694\uad6c\ub97c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud601\uc2e0 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uc548\ub0b4\ud558\uc5ec \uc81c\ud488 \uac1c\ubc1c\uc774 \ube0c\ub79c\ub4dc \uac00\uce58\uc640 \uc18c\ube44\uc790 \uae30\ub300\uc5d0 \ubd80\ud569\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uac15\ud654\ub41c \uacbd\uc7c1 \uc6b0\uc704:<\/b><span style=\"font-weight: 400;\"> \ube0c\ub79c\ub529 \uc5f0\uad6c\ub294 \uacbd\uc7c1 \ud658\uacbd\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uad00\uc810\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \ucc28\ubcc4\ud654 \uae30\ud68c\uc640 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uae00\ub85c\ubc8c \ud655\uc7a5: <\/b><span style=\"font-weight: 400;\">\uae00\ub85c\ubc8c \uc2dc\uc7a5\uc744 \ub178\ub9ac\ub294 \uae30\uc5c5\uc758 \uacbd\uc6b0 \ubb38\ud654\uc801 \ub258\uc559\uc2a4, \uc120\ud638\ub3c4 \ubc0f \uc778\uc2dd\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \ube0c\ub79c\ub4dc\uc758 \uae00\ub85c\ubc8c \uc804\ub7b5\uc774 \ubb38\ud654\uc801\uc73c\ub85c \ubbfc\uac10\ud558\uace0 \ud604\uc9c0\uc5d0 \uc801\ud569\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub529 \uc5f0\uad6c\uc758 \uacfc\uc81c<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\ube0c\ub79c\ub529 \uc5f0\uad6c\uc758 \uc7a0\uc7ac\ub825\uc740 \uc5c4\uccad\ub098\uc9c0\ub9cc \uae30\uc5c5\uc740 \uc774 \uc5f0\uad6c\ub97c \uc218\ud589\ud560 \ub54c \ud2b9\uc815\ud55c \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uae30\uc5c5\uc774 \uc9c1\uba74\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc7a5\uc560\ubb3c\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc8fc\uad00\uc131: <\/b><span style=\"font-weight: 400;\">\ube0c\ub79c\ub529 \uc5f0\uad6c\uc758 \ubcf8\uc9c8\uc801\uc778 \uacfc\uc81c \uc911 \ud558\ub098\ub294 \ube0c\ub79c\ub4dc \uc778\uc2dd\uc758 \uc8fc\uad00\uc801\uc778 \ud2b9\uc131\uc785\ub2c8\ub2e4. \uc815\ub7c9\uc801 \ub370\uc774\ud130\uc640 \ub2ec\ub9ac, \uc774 \uc5f0\uad6c\uc758 \uc815\uc131\uc801 \ud1b5\ucc30\ub825\uc740 \ubbf8\ubb18\ud55c \ud574\uc11d\uacfc \ub354 \uae4a\uc740 \uc774\ud574\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ube44\uc6a9 \uc601\ud5a5: <\/b><span style=\"font-weight: 400;\">Comprehensive branding research can represent an important investment. While the returns are often worth the investment, smaller businesses might find it daunting to allocate significant budgets to assess the global perception of the <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ube0c\ub79c\ub4dc \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"7075\">brand in multiple markets<\/a>.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uc62c\ubc14\ub978 \ubc29\ubc95\ub860 \uc120\ud0dd: <\/b><span style=\"font-weight: 400;\">\ub2e4\uc591\ud55c \uc870\uc0ac \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ud2b9\uc815 \ube0c\ub79c\ub529 \ucffc\ub9ac\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ubc29\ubc95\uc744 \uacb0\uc815\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc798\ubabb\ub41c \uc120\ud0dd\uc740 \uacb0\uacfc\ub97c \uc65c\uace1\ud558\uace0 \uc798\ubabb\ub41c \uc804\ub7b5\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \uae00\ub85c\ubc8c \uacfc\uc81c: <\/b><span style=\"font-weight: 400;\">\uc5ec\ub7ec \uad6d\uac00\uc5d0 \uac78\uccd0 \uc5f0\uad6c\ub97c \uc218\ud589\ud558\uba74 \ubb38\ud654\uc801 \ucc28\uc774\ub85c \uc778\ud574 \uc5b4\ub824\uc6c0\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \uc704\ud574\uc11c\ub294 \ub192\uc740 \uc218\uc900\uc758 \uc804\ubb38\uc131\uacfc \ubbfc\uac10\uc131\uc774 \uc694\uad6c\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p><b>\u2022 \ud1b5\ucc30\ub825 \ud1b5\ud569:<\/b><span style=\"font-weight: 400;\"> \uc5f0\uad6c\uac00 \uc218\ud589\ub418\uba74 \ud1b5\ucc30\ub825\uc744 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\ub824\uba74 \uc5f0\uad6c\ud300, \ub9c8\ucf00\ud305 \ubd80\uc11c \ubc0f \uae30\ud0c0 \uc774\ud574\uad00\uacc4\uc790 \uac04\uc758 \uc6d0\ud65c\ud55c \ud611\uc5c5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ub3d9\uc77c\ud55c \ub0b4\uc6a9\uc744 \uacf5\uc720\ud558\ub3c4\ub85d \ud558\ub294 \uac83\uc774 \ub54c\ub85c\ub294 \uc7a5\uc560\ubb3c\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p13\">\uc804\ub7b5\uc801 \uace0\ub824\uc0ac\ud56d<\/h2>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\ub9ce\uc740 B2B \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 ROI\ub97c \uc804\ud600 \ucd94\uc801\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc131\uacf5\ud558\uae30 \uc704\ud574 \ubcf8\ub2a5\uacfc \ud589\uc6b4\uc5d0 \ub354 \uc758\uc874\ud558\uba74\uc11c \ub9f9\ubaa9\uc801\uc73c\ub85c \ub0a0\uace0 \uc788\uc744\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\ube0c\ub79c\ub529 \ubc0f \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc5d0\uc11c \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc778\uc9c0, \ubb34\uc5c7\uc774 \uac1c\uc120\uc774 \ud544\uc694\ud55c\uc9c0 \uc870\uc0ac\ud558\ub824\ub294 \uacbd\uc6b0 \ube0c\ub79c\ub4dc \ucd94\uc801 \uba54\ucee4\ub2c8\uc998\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s9\">\uc774\ub294 \uc790\uc6d0\uc744 \ub0ad\ube44\ud560 \ud544\uc694\uac00 \uc5c6\uc73c\uba70 \uadc0\ud558\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\uace0 \ucd5c\uace0 \uacbd\uc601\uc9c4\uc5d0\uac8c \uadc0\ud558\uc758 \uac00\uce58\ub97c \uc785\uc99d\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc911\uc694\ud55c \ub3c4\uad6c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ko\/about-sis\/contact-sis-international-market-research\/\">\ub2e4\uc74c B2B \ube0c\ub79c\ub4dc \uc5f0\uad6c \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac\ub294 \uae30\uc5c5\uc744 \uc704\ud55c B2B \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd \uc5f0\uad6c \ubc0f \ube0c\ub79c\ub529 \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300],"tags":[],"class_list":["post-19604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journals","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/19604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=19604"}],"version-history":[{"count":15,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/19604\/revisions"}],"predecessor-version":[{"id":80638,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/19604\/revisions\/80638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62663"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=19604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=19604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=19604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}