{"id":13031,"date":"2015-01-22T00:09:03","date_gmt":"2015-01-22T00:09:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=13031"},"modified":"2025-09-13T19:14:06","modified_gmt":"2025-09-13T23:14:06","slug":"%ec%a0%9c%ed%92%88-%ec%9d%98%ea%b2%ac-%eb%ac%b8%ed%99%94%ec%a0%81-%ed%86%b5%ec%b0%b0-%ec%95%84%ec%8b%9c%ec%95%84%ec%97%90%ec%84%9c-%ec%9c%a0%eb%9f%bd%ec%9c%bc%eb%a1%9c-%ec%8b%9c%ec%9e%a5-%ec%a7%84","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%9c%ed%92%88-%ec%9d%98%ea%b2%ac-%eb%ac%b8%ed%99%94%ec%a0%81-%ed%86%b5%ec%b0%b0-%ec%95%84%ec%8b%9c%ec%95%84%ec%97%90%ec%84%9c-%ec%9c%a0%eb%9f%bd%ec%9c%bc%eb%a1%9c-%ec%8b%9c%ec%9e%a5-%ec%a7%84\/","title":{"rendered":"\uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc9c4\uc785 \uc5f0\uad6c | \uc0ac\ub840 \uc5f0\uad6c"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-9a1bc3f0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9a1bc3f0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Automotive (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\">\uc544\uc2dc\uc544\uc758 \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\uac00 \uae00\ub85c\ubc8c \ubb34\ub300\ub85c \uc9c4\ucd9c\ud568\uc5d0 \ub530\ub77c \ubbf8\uc8fc, \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <span class=\"Apple-converted-space\">&nbsp; <\/span>\uc81c\uc870\uc5c5\uccb4\uc640 OEM\uc740 \uc81c\ud488 \ubc0f \ub9c8\ucf00\ud305 \uc9c8\ubb38\uc744 \uc774\ud574\ud574\uc57c \ud560 \ud544\uc694\uc131 \uc678\uc5d0\ub3c4 \uc131\ub2a5 \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uc640 \ubc18\uc751\uc744 \uc54c\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1\">\ucd5c\uadfc SIS International Research\ub294 \ub3c5\uc77c\uacfc \uccb4\ucf54\uc5d0\uc11c \uc544\uc2dc\uc544 \uc9c0\uc5ed\uc758 \uc720\uba85 \uc790\ub3d9\ucc28 \ub85c\uceec \ub9ac\ub529 \ube0c\ub79c\ub4dc\ub97c \ub300\uc0c1\uc73c\ub85c \uc8fc\uc694 \uc790\ub3d9\ucc28 \ud074\ub9ac\ub2c9\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<span class=\"Apple-converted-space\">&nbsp; As attitudes and opinions can differ dramatically from Asia to Europe, the client reached out to <a href=\"https:\/\/www.sisinternational.com\/ko\/sis-strategy-consulting-2\/\" title=\"SIS Strategy Consulting\u00a0\"  data-wpil-monitor-id=\"10681\">SIS for insight and strategy<\/a> development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\uc2dc\uc7a5 \uc870\uc0ac\ub85c \uc774\ub3d9<\/h2>\n\n\n\n<p class=\"p1\">\uace0\uac1d\uc740 \ud5a5\ud6c4 \uba87 \ub144 \ub0b4\uc5d0 \uc720\ub7fd \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uace0 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\uae30\ub97c \uc6d0\ud588\uc2b5\ub2c8\ub2e4. <b>\uc2dc\uc7a5\uc73c\ub85c\uac00\uc694 <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%8c%eb%b9%84%ec%9e%90-%eb%b6%84%ec%84%9d-eharmony-%ea%b0%80%ec%83%81-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac\/\" title=\"\uc18c\ube44\uc790 \ubd84\uc11d: eHarmony \uac00\uc0c1 \uc0ac\ub840 \uc5f0\uad6c\"  data-wpil-monitor-id=\"4311\">study that would better understand consumers\u2019<\/a> behavior for new car models from the perspective of intenders and current car owners. <span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc804\ub7b5\uc801 \ubaa9\ud45c<\/h2>\n\n\n\n<p class=\"p1\">\uc5f0\uad6c\uc758 \ubaa9\ud45c\ub294 \ub2e4\uc591\ud55c \ucc28\ub7c9 \ub0b4\ubd80 \ubc0f \uc678\ubd80 \uae30\ub2a5\uc5d0 \ub300\ud55c \uc758\uacac, \uc544\uc774\ub514\uc5b4, \uc120\ud638\ub3c4, \ub514\uc790\uc778 \ubc0f \uad8c\uc7a5 \uc0ac\ud56d\uc744 \ub354 \uc798 \uc774\ud574\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1\">\ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uac1c\ubc1c\ub41c \ubaa8\ub378\uc758 \uc124\uacc4\uc790\uc640 \uc81c\uc870\uc790\uc5d0\uac8c \uba85\ud655\ud55c \uc804\uccb4 \uadf8\ub9bc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub294 \uc911\uad6d \ube0c\ub79c\ub4dc\uc758 \uc88b\uc740 \uc608\uc774\uc790 \ub300\ud45c\ub85c\uc11c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ube60\ub974\uac8c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ud5a5\ud6c4 \uba87 \ub144 \uc548\uc5d0 \ub3c5\uc77c \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uae30 \uc704\ud55c \ub2ec\uc131 \uac00\ub2a5\ud55c \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">SIS\ub294 \ub300\uba74 \uc124\ubb38\uc870\uc0ac\uc640 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2caef5e1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2caef5e1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Automotive (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\">\uc6b0\ub9ac\ub294 \uc815\ub7c9\uc801 \uacb0\uacfc\ub97c \ub9e5\ub77d\ud654\ud558\uae30 \uc704\ud574 \uc0ac\uc804 \ubaa8\uc9d1\ub41c \uc751\ub2f5\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \uc9c1\uc811 \uc124\ubb38\uc870\uc0ac\uc640 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ud1a0\ub860\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1\">\ub300\uc0c1\uc740 \uac01 \ud560\ub2f9\ub7c9\uc758 \uc18c\uc720\uc790\uc774\uc790 \uc758\ub3c4\uc790\uc600\uc2b5\ub2c8\ub2e4.<span class=\"Apple-converted-space\">&nbsp; <\/span>\ud504\ub791\ud06c\ud478\ub974\ud2b8, \ud504\ub77c\ud558 \ub4f1 \ub3c5\uc77c\uacfc \uccb4\ucf54\uc758 \uc8fc\uc694 \ub3c4\uc2dc\ub97c \uc120\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1\">SIS International\uc740 30\ub144 \ub118\uac8c \uad6d\uc81c \uc2dc\uc7a5 \uc870\uc0ac \ubd84\uc57c\uc758 \uc120\ub450\uc8fc\uc790\uc600\uc2b5\ub2c8\ub2e4.<span class=\"Apple-converted-space\">&nbsp; <\/span>\ubcf8 \uc5f0\uad6c\ub97c \uc704\ud574 \uc219\ub828\ub41c \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac\uc790\ub294 \ud604\uc7a5 \uc791\uc5c5\uc774 \uc6d0\ud65c\ud558\uac8c \uc9c4\ud589\ub418\ub3c4\ub85d \uace0\uac1d \ubc0f \ud604\uc7a5 \uc791\uc5c5 \ud300\uacfc \uc18c\ud1b5\ud588\uc2b5\ub2c8\ub2e4. <span class=\"Apple-converted-space\">&nbsp; &nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\ubb38\ud654\uc801 \ucc28\uc774\uac00 \ub098\ud0c0\ub0ac\ub2e4<\/h2>\n\n\n\n<p class=\"p1\">\uc774\ub294 \uc911\uad6d \uace0\uac1d\uc774 \ud604\uc7a5 \uc791\uc5c5\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc720\uc5f0\ud558\uac8c \uad00\ub9ac\ub418\uae30\ub97c \uae30\ub300\ud558\ub294 \ubc18\uba74, \ub3c5\uc77c\uc758 \uc790\ub3d9\ucc28 \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \ubc0f \uc138\ubd80 \uc0ac\ud56d\uc740 \uc5c4\uaca9\ud558\uac8c \uad00\ub9ac\ub418\uace0 \uc0ac\uc804\uc5d0 \uacc4\ud68d\ub418\ub294 \uacbd\ud5a5\uc774 \uc788\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. <span class=\"Apple-converted-space\">&nbsp; <\/span><\/p>\n\n\n\n<p class=\"p1\">SIS\ub294 \uc774\ub7ec\ud55c \ubb38\ud654\uc801 \ucc28\uc774\ub97c \uc798 \uad00\ub9ac\ud558\uace0 \uc774\ub7ec\ud55c \ucc28\uc774\ub97c \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"p1\">\uc774\ub294 \uad6d\uc81c \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \ubb38\ud654\uc801 \uc774\ud574\uc640 \uac15\ub825\ud55c \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \uae30\uc220\uc758 \uc911\uc694\uc131\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc608\uc785\ub2c8\ub2e4. <span class=\"Apple-converted-space\">&nbsp; <\/span>\uc6b0\ub9ac \uace0\uac1d\uc740 \ud504\ub85c\uc81d\ud2b8\uac00 \uc9c4\ud589\ub418\ub294 \ub3d9\uc548 \ubb38\ud654 \uac04, \ud604\uc7a5 \ubb3c\ub958 \uae30\ud68c\uc640 \uacfc\uc81c\ub97c \ud0d0\uc0c9\ud558\ub294 \ub2a5\ub825\uc744 \ud1b5\ud574 \uc774\uc775\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ko\/about-sis\/contact-sis-international-market-research\/\">\ub2e4\uc74c \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\uc785 \uc5f0\uad6c \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>SIS\ub294 \uc544\uc2dc\uc544\uc640 \uc720\ub7fd\uc5d0\uc11c \uc790\ub3d9\ucc28 \uc2dc\uc7a5 \uc9c4\uc785 \uc870\uc0ac \uc5f0\uad6c\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9c4\uc785 \uacb0\uacfc\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":62615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-13031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/13031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=13031"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/13031\/revisions"}],"predecessor-version":[{"id":81749,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/13031\/revisions\/81749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62615"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=13031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=13031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=13031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}