{"id":12870,"date":"2015-01-07T00:36:52","date_gmt":"2015-01-07T00:36:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=12870"},"modified":"2025-09-16T22:38:55","modified_gmt":"2025-09-17T02:38:55","slug":"%ed%97%ac%ec%8a%a4%ec%bc%80%ec%96%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-emea","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/healthcare-market-research-emea\/","title":{"rendered":"\uc720\ub7fd\uc758 \ud5ec\uc2a4\ucf00\uc5b4 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
\n\n\n

\ub2e4\uad6d\uac00 \uc758\ub8cc \uc0ac\ub840 \uc5f0\uad6c<\/h2>\n

SIS International Research\ub294 \uae00\ub85c\ubc8c \uc81c\uc57d \ud68c\uc0ac\uc640 \uae34\ubc00\ud788 \ud611\ub825\ud558\uace0 \uc788\ub294 \uace0\uac1d \uc911 \ud55c \uba85\uc744 \ub300\uc2e0\ud558\uc5ec \uc628\ub77c\uc778 \uc5f0\uad6c\ub97c \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\uc758 \uc8fc\uc694 \ucd08\uc810\uc740 \ubd81\ubbf8\uc640 \uc11c\ubd80\/\ubd81\uc720\ub7fd\uc5d0 \ud37c\uc838 \uc788\ub294 6\uac1c \uad6d\uac00\uc758 \ud658\uc790\ub4e4\uc5d0 \uad00\ud55c \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ubaa8\ub450 \ub9cc\uc131 \ud1b5\uc99d \uad00\ub9ac\ub85c \uc778\ud574 \uc624\ud53c\uc624\uc774\ub4dc \uc720\ubc1c \ubcc0\ube44\ub85c \uc9c4\ub2e8\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uad6d\uac00\uc758 \uc804\uccb4 \ud45c\ubcf8\uc740 \ucd5c\ub300 500\uba85\uc758 \ud658\uc790\ub97c \ud569\uc0b0\ud588\uc73c\uba70, \uc774\ub294 20\ubd84\uac04\uc758 \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \uc5bb\uc740 \uacb0\uacfc\uc785\ub2c8\ub2e4.<\/p>\n

SIS\ub294 \uc124\ubb38\uc870\uc0ac\ub97c \ud504\ub85c\uadf8\ub798\ubc0d\ud558\uace0 \uc8fc\ucd5c\ud588\uc73c\uba70, \uc774 \ud504\ub85c\uc81d\ud2b8\uc758 \ubaa9\uc801\uc744 \uc704\ud574 \uc624\ubc84\ub808\uc774\ub97c 4\uac1c \uc5b8\uc5b4\ub85c \ubc88\uc5ed\ud558\uace0, \uad50\ucc28\ud45c \uc791\uc131 \ubc0f \ubd84\uc11d \uc791\uc5c5\uc744 \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uacfc \ud568\uaed8 \uc124\ubb38\uc9c0 \ub514\uc790\uc778\uc744 \ud655\uc778\ud55c \ud6c4 \ub9c8\uce68\ub0b4 \uc5f0\uad6c\uac00 \uc2dc\uc791\ub418\uc5c8\uc73c\uba70, 3\uc8fc\uac04\uc758 \ud604\uc7a5 \uc870\uc0ac \ud65c\ub3d9\uacfc 1\uc8fc\uac04\uc758 \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \ubc1c\ud45c \uae30\uac04 \ub0b4\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc644\ub8cc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804 \uc138\uacc4 \uc5ec\ub7ec \uc2dc\uac04\ub300\ub97c \ud3ec\uad04\ud558\ub294 \uc11c\ub85c \ub2e4\ub978 \ub450 SIS \uc0ac\ubb34\uc2e4\uc758 \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac\uc790\ub294 \uc774 \uc5f0\uad6c\uc5d0\uc11c \uace0\uac1d\uacfc \uae34\ubc00\ud558\uac8c \ud611\ub825\ud588\uc73c\uba70 \uace0\uac1d\uc5d0\uac8c \uc9c0\uc18d\uc801\uc778 \ud604\uc7a5 \uc791\uc5c5 \uc5c5\ub370\uc774\ud2b8\uc640 \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uace0\uac1d\uacfc\uc758 \uc815\ubcf4 \ud750\ub984\uc774 \uc911\ub2e8\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc9c8\ubb38\uc740 \uac70\uc758 \uc989\uac01\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

The fieldwork process included some nuances. The study took place in all countries simultaneously, so accuracy and efficient coordination were key considerations. In addition, it was important to adapt and localize the list of medications into each of the 6 countries, and ensure that questions and selections were relevant in each market. For instance, medications can hold different names in different countries or can only be present in certain countries. Therefore, a robust secondary research effort can be crucial in contextualizing and analyzing feedback and data.<\/p>\n

\uc774 \uc5f0\uad6c\uc5d0\uc11c \uc218\uc9d1\ud55c \uc8fc\uc694 \uacb0\uacfc \uc911 \uc77c\ubd80\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h2>\n

\uc5ec\uc131(55%)\uc758 \uc751\ub2f5\ub960\uc774 \ub354 \ub192\uc558\uc73c\uba70, \uc751\ub2f5\uc790\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 45\uc138 \uc774\uc0c1(55%)\uc774\uc5c8\uc2b5\ub2c8\ub2e4.
\uc751\ub2f5\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uad6d\uac00\ub294 \uce90\ub098\ub2e4, \ubbf8\uad6d, \uc601\uad6d\uc774\uc5c8\uc2b5\ub2c8\ub2e4.
\ub300\ub2e4\uc218\uc758 \uc751\ub2f5\uc790(44%)\ub294 \uc9c0\ub09c 1~5\ub144 \ub3d9\uc548 \uc554\uacfc \uad00\ub828\uc774 \uc5c6\ub294 \uc9c0\uc18d\uc801\uc778(\ub9cc\uc131) \ud1b5\uc99d\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.
\uc751\ub2f5\uc790 \uc911 \uc808\ubc18 \uc774\uc0c1(60%)\uc774 7\uc5d0\uc11c 10\uae4c\uc9c0\uc758 \ud1b5\uc99d \uc218\uc900\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4(1\uc740 \uc57d\ud55c \ud1b5\uc99d, 10\uc740 \uc0c1\uc0c1\ud560 \uc218 \uc788\ub294 \ucd5c\uc545\uc758 \ud1b5\uc99d).<\/p>\n

Overall, this study was a success and provided insight for meaningful change and development. Moreover, at SIS, our dedicated teams in 9 locations spread across 4 continents offer clients access to knowledge from developed to emerging markets. Our extensive global network, further extends our geographic reach, providing both local insights and global perspectives.<\/p>\n

\ub2f5\ubcc0\uc744 \ud1b5\ud574 \uac1c\uc778 \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub354\ub77c\ub3c4 \uc751\ub2f5\uc790\ub294 \uc9c8\ubb38\uc5d0 \ub2f5\ubcc0\ud560 \ub54c \uc911\uc7ac\uc790\ub97c \ub9cc\ub098\uac70\ub098 \uc804\ud654 \ud1b5\ud654\ub97c \ud560 \ud544\uc694\uac00 \uc5c6\uc73c\uba70 \uc774\ub294 \uc751\ub2f5\uc758 \uc815\uc9c1\uc131 \uc218\uc900\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4 \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\ub294 \uc804\ud1b5\uc801\uc778 \uc815\uc131\uc801 \ubc29\ubc95\uc5d0 \ube44\ud574 \ub2e8\uc810\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\ub97c \uc870\uc0ac\ud558\uace0 \ucd94\uac00 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc219\ub828\ub41c \uba74\uc811\uad00\uc774 \uc5c6\uc73c\uba70, \uc77c\ubd80 \uad6d\uac00\uc5d0\uc11c\ub294 \ub2e4\ub978 \uad6d\uac00\uc640 \ub3d9\uc77c\ud55c \uc778\ud130\ub137\/\ubaa8\ubc14\uc77c \ubc94\uc704\ub97c \uac16\uace0 \uc788\uc9c0 \uc54a\uc544 \uc0d8\ud50c\ub9c1 \ubc0f \uc751\ub2f5\uc790 \uac00\uc6a9\uc131\uc774 \uc81c\ud55c\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc720\ub7fd\uc758 \ub2e4\uc74c \uc758\ub8cc \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

\ub2e4\uad6d\uac00 \uc758\ub8cc \uc0ac\ub840 \uc5f0\uad6c: SIS International Research\ub294 \uae00\ub85c\ubc8c \uc81c\uc57d \ud68c\uc0ac\uc640 \uae34\ubc00\ud788 \ud611\ub825\ud558\ub294 \uace0\uac1d\uc0ac\ub97c \ub300\uc2e0\ud558\uc5ec \uc628\ub77c\uc778 \uc124\ubb38 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\uc758 \uc8fc\uc694 \ucd08\uc810\uc740 \ubd81\ubbf8\uc640 \uc11c\uc720\ub7fd\/\ubd81\uc720\ub7fd\uc5d0 \uac78\uccd0 \uc788\ub294 6\uac1c\uad6d \ud658\uc790\ub4e4\ub85c, \ubaa8\ub450 \uc544\ud3b8\uc720\uc0ac\uc81c \uc720\ubc1c \ubcc0\ube44\ub85c \uc9c4\ub2e8\ubc1b\uc740 \ud658\uc790\ub4e4\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":69260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[282,280,281,318,278],"class_list":["post-12870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-africa","tag-emea","tag-europe","tag-healthcare-market-research","tag-middle-east","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=12870"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12870\/revisions"}],"predecessor-version":[{"id":69272,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12870\/revisions\/69272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/69260"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=12870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=12870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=12870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}