{"id":12870,"date":"2015-01-07T00:36:52","date_gmt":"2015-01-07T00:36:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=12870"},"modified":"2025-09-16T22:38:55","modified_gmt":"2025-09-17T02:38:55","slug":"%ed%97%ac%ec%8a%a4%ec%bc%80%ec%96%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-emea","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/%ed%97%ac%ec%8a%a4%ec%bc%80%ec%96%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-emea\/","title":{"rendered":"\uc720\ub7fd\uc758 \ud5ec\uc2a4\ucf00\uc5b4 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
\n\n\n

\ub2e4\uad6d\uac00 \uc758\ub8cc \uc0ac\ub840 \uc5f0\uad6c<\/h2>\n

SIS International Research\ub294 \uae00\ub85c\ubc8c \uc81c\uc57d \ud68c\uc0ac\uc640 \uae34\ubc00\ud788 \ud611\ub825\ud558\uace0 \uc788\ub294 \uace0\uac1d \uc911 \ud55c \uba85\uc744 \ub300\uc2e0\ud558\uc5ec \uc628\ub77c\uc778 \uc5f0\uad6c\ub97c \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\uc758 \uc8fc\uc694 \ucd08\uc810\uc740 \ubd81\ubbf8\uc640 \uc11c\ubd80\/\ubd81\uc720\ub7fd\uc5d0 \ud37c\uc838 \uc788\ub294 6\uac1c \uad6d\uac00\uc758 \ud658\uc790\ub4e4\uc5d0 \uad00\ud55c \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ubaa8\ub450 \ub9cc\uc131 \ud1b5\uc99d \uad00\ub9ac\ub85c \uc778\ud574 \uc624\ud53c\uc624\uc774\ub4dc \uc720\ubc1c \ubcc0\ube44\ub85c \uc9c4\ub2e8\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uad6d\uac00\uc758 \uc804\uccb4 \ud45c\ubcf8\uc740 \ucd5c\ub300 500\uba85\uc758 \ud658\uc790\ub97c \ud569\uc0b0\ud588\uc73c\uba70, \uc774\ub294 20\ubd84\uac04\uc758 \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \uc5bb\uc740 \uacb0\uacfc\uc785\ub2c8\ub2e4.<\/p>\n

SIS\ub294 \uc124\ubb38\uc870\uc0ac\ub97c \ud504\ub85c\uadf8\ub798\ubc0d\ud558\uace0 \uc8fc\ucd5c\ud588\uc73c\uba70, \uc774 \ud504\ub85c\uc81d\ud2b8\uc758 \ubaa9\uc801\uc744 \uc704\ud574 \uc624\ubc84\ub808\uc774\ub97c 4\uac1c \uc5b8\uc5b4\ub85c \ubc88\uc5ed\ud558\uace0, \uad50\ucc28\ud45c \uc791\uc131 \ubc0f \ubd84\uc11d \uc791\uc5c5\uc744 \uc218\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uacfc \ud568\uaed8 \uc124\ubb38\uc9c0 \ub514\uc790\uc778\uc744 \ud655\uc778\ud55c \ud6c4 \ub9c8\uce68\ub0b4 \uc5f0\uad6c\uac00 \uc2dc\uc791\ub418\uc5c8\uc73c\uba70, 3\uc8fc\uac04\uc758 \ud604\uc7a5 \uc870\uc0ac \ud65c\ub3d9\uacfc 1\uc8fc\uac04\uc758 \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \ubc1c\ud45c \uae30\uac04 \ub0b4\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc644\ub8cc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

Project managers from two different SIS offices covering multiple time zones around the globe worked together closely with the client<\/a> on this study, and ensured that the flow of information to and from the client was never interrupted in order to provide constant fieldwork updates and answers to our client’s queries almost instantly.<\/p>\n

The fieldwork process included some nuances. The study took place in all countries simultaneously, so accuracy and efficient coordination were key considerations. In addition, it was important to adapt and localize the list of medications into each of the 6 countries, and ensure that questions and selections were relevant in each market<\/a>. For instance, medications can hold different names in different countries or can only be present in certain countries. Therefore, a robust secondary research effort can be crucial in contextualizing and analyzing feedback and data.<\/p>\n

\uc774 \uc5f0\uad6c\uc5d0\uc11c \uc218\uc9d1\ud55c \uc8fc\uc694 \uacb0\uacfc \uc911 \uc77c\ubd80\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h2>\n

\uc5ec\uc131(55%)\uc758 \uc751\ub2f5\ub960\uc774 \ub354 \ub192\uc558\uc73c\uba70, \uc751\ub2f5\uc790\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 45\uc138 \uc774\uc0c1(55%)\uc774\uc5c8\uc2b5\ub2c8\ub2e4.
\uc751\ub2f5\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uad6d\uac00\ub294 \uce90\ub098\ub2e4, \ubbf8\uad6d, \uc601\uad6d\uc774\uc5c8\uc2b5\ub2c8\ub2e4.
\ub300\ub2e4\uc218\uc758 \uc751\ub2f5\uc790(44%)\ub294 \uc9c0\ub09c 1~5\ub144 \ub3d9\uc548 \uc554\uacfc \uad00\ub828\uc774 \uc5c6\ub294 \uc9c0\uc18d\uc801\uc778(\ub9cc\uc131) \ud1b5\uc99d\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.
\uc751\ub2f5\uc790 \uc911 \uc808\ubc18 \uc774\uc0c1(60%)\uc774 7\uc5d0\uc11c 10\uae4c\uc9c0\uc758 \ud1b5\uc99d \uc218\uc900\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4(1\uc740 \uc57d\ud55c \ud1b5\uc99d, 10\uc740 \uc0c1\uc0c1\ud560 \uc218 \uc788\ub294 \ucd5c\uc545\uc758 \ud1b5\uc99d).<\/p>\n

Overall, this study was a success and provided insight<\/a> for meaningful change and development. Moreover, at SIS, our dedicated teams in 9 locations spread across 4 continents offer clients access to knowledge from developed to emerging markets<\/a>. Our extensive global network, further extends our geographic reach, providing both local insights and global<\/a> perspectives.<\/p>\n

\ub2f5\ubcc0\uc744 \ud1b5\ud574 \uac1c\uc778 \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub354\ub77c\ub3c4 \uc751\ub2f5\uc790\ub294 \uc9c8\ubb38\uc5d0 \ub2f5\ubcc0\ud560 \ub54c \uc911\uc7ac\uc790\ub97c \ub9cc\ub098\uac70\ub098 \uc804\ud654 \ud1b5\ud654\ub97c \ud560 \ud544\uc694\uac00 \uc5c6\uc73c\uba70 \uc774\ub294 \uc751\ub2f5\uc758 \uc815\uc9c1\uc131 \uc218\uc900\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n

Online surveys also have drawbacks, compared to traditional qualitative methods for instance. There are no trained<\/a> interviewers to probe respondents and gather additional data, and some countries do not have the same internet\/mobile coverage as others, which could limit the sampling and respondent availability.<\/p>\n

\uc720\ub7fd\uc758 \ub2e4\uc74c \uc758\ub8cc \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Multi-country Healthcare Case Study SIS International Research conducted an online study on behalf of one of our clients, who was working closely with a global pharmaceutical corporation. The main focus of this study was on patients from 6 different countries spread across North America and Western\/Northern Europe, all diagnosed with opioid induced constipation due to … \uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":69260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[282,280,281,318,278],"class_list":["post-12870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-africa","tag-emea","tag-europe","tag-healthcare-market-research","tag-middle-east","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=12870"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12870\/revisions"}],"predecessor-version":[{"id":81600,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12870\/revisions\/81600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/69260"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=12870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=12870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=12870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}