{"id":12125,"date":"2019-01-19T23:23:49","date_gmt":"2019-01-19T23:23:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/china-since-the-1980s-and-moving-forward\/"},"modified":"2026-01-26T14:20:08","modified_gmt":"2026-01-26T19:20:08","slug":"%ec%a4%91%ea%b5%ad-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a4%91%ea%b5%ad-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc911\uad6d \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

1980\ub144\ub300 \ud6c4\ubc18, \uc911\uad6d\uc740 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 \uace0\uc18d \uc131\uc7a5\ud558\ub294 \uacbd\uc81c\ub85c \ub4f1\uc7a5\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. 30\ub144 \ub9cc\uc5d0 \uc138\uacc4 2\uc704\uc758 \uacbd\uc81c\ub300\uad6d\uc774 \ub410\ub2e4.<\/p>\n\n\n\n

\uc624\ub298\ub0a0 \uc911\uad6d\uc740 \uae00\ub85c\ubc8c \uacbd\uc81c \uac15\uad6d\uc73c\ub85c \ubd80\uc0c1\ud588\uc73c\uba70 \uae30\uc5c5\uc774 \uc774 \uc2dc\uc7a5\uc758 \uc5c4\uccad\ub09c \uc7a0\uc7ac\ub825\uc744 \ud65c\uc6a9\ud558\ub824\uace0 \ud568\uc5d0 \ub530\ub77c \uc5ed\ub3d9\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uace0\uc720\ud55c \uacfc\uc81c\uc640 \uae30\ud68c\ub97c \ud0d0\uc0c9\ud558\uae30 \uc704\ud574 \uc911\uad6d\uc5d0\uc11c\uc758 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

Thus, strategy research and consulting in China<\/a> are key to gaining insights into market dynamics, consumer behavior, competitive landscapes, and regulatory environments. It enables businesses to make informed decisions, mitigate risks, and capitalize on opportunities in the Chinese market.<\/span><\/p>\n\n\n\n

1980\ub144\ub300 \uc774\ud6c4 \uc911\uad6d<\/h2>\n\n\n\n

\uc911\uad6d \uc2dc\uc7a5\uc740 \uae09\uc18d\ud55c \uacbd\uc81c \ubc1c\uc804\uacfc \ubcc0\ud654, \ub9ce\uc740 \uc778\uad6c, \ub2e4\uc591\ud55c \ucde8\ud5a5, \ub2e4\uc591\ud55c \uacbd\ud5d8\uc744 \uc9c0\ub2cc \ubcf5\uc7a1\ud55c \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uae09\uc18d\ud55c \uacbd\uc81c \ubc1c\uc804\uc740 \uad6c\ub9e4 \ucde8\ud5a5\uacfc \uc0ac\ud68c\uc801 \ud589\ub3d9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4. \uacbd\uc81c\ub3c4 \ub2e4\uc591\ud654\ub418\uace0 \uc788\uc73c\uba70 \uc218\ub9ce\uc740 \ubd84\uc57c\uac00 \uc644\uc804\ud55c \uc804\ubb38\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ubc88\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

1980\ub144\ub300\uae4c\uc9c0 \uc911\uad6d\uc758 \ube48\uace4\uc728\uc740 \ub108\ubb34 \ub192\uc558\uace0, \uacbd\uc81c \ubd84\uc57c\ub3c4 \ubc1c\uc804\ud558\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \ub098\ub77c\uc5d0\ub294 \ubbf8\uc219\ub828\ud558\uace0 \uac12\uc2fc \ub178\ub3d9\ub825\uc774 \ud48d\ubd80\ud588\uc2b5\ub2c8\ub2e4. 1978\ub144\uc5d0 \uc911\uad6d\uc5d0 \uc678\uad6d\uc778 \ud22c\uc790\ub97c \uac1c\ubc29\ud558\uae30\ub85c \uacb0\uc815\uc774 \ub0b4\ub824\uc84c\uace0, \uc678\uad6d\uc778 \ud22c\uc790\uc790\ub97c \uc7a5\ub824\ud558\uae30 \uc704\ud574 \ud5a5\ud6c4 \uba87 \ub144\uac04 \uc778\ud504\ub77c\uc5d0 \ub300\ub300\uc801\uc778 \uac1c\ud601\uc774 \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uc911\uad6d\uc758 \ub18d\uc5c5\ubd80\ubb38\uc740 \ube60\ub978 \uc18d\ub3c4\ub85c \ud655\ub9bd\ub418\uc5c8\ub2e4.<\/p>\n\n\n\n

1980\ub144\ub300 \uc678\uad6d \uae30\uc5c5\ub4e4\uc740 \uc800\ub834\ud55c \uc778\uac74\ube44 \ub54c\ubb38\uc5d0 \uc911\uad6d\uc5d0 \uc81c\uc870 \uc2dc\uc124\uc744 \uc124\ub9bd\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \uc810\uc810 \ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uacf5\uc7a5\uc744 \uc911\uad6d\uc73c\ub85c \uc774\uc804\ud558\uae30 \uc2dc\uc791\ud588\uace0 \uacbd\uc81c\uac00 \ubc88\uc601\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc18c\ub4dd\uc758 \uc99d\uac00\ub294 \uad50\uc721 \uac1c\ud601\uc73c\ub85c \uc774\uc5b4\uc84c\uace0 \ub178\ub3d9\ub825\uc740 \ub354\uc6b1 \uc219\ub828\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc911\uad6d\uc740 \ub2e8\uc21c \ud488\ubaa9 \uc0dd\uc0b0\uc5d0\uc11c \uc804\uc790, \uc790\ub3d9\ucc28 \ub4f1 \uace0\uae09 \ud488\ubaa9 \uc0dd\uc0b0\uc73c\ub85c \uc804\ud658\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uacbd\uc81c\ubcc0\ud654\uc5d0 \ub530\ub978 \uc804\ub7b5\uc5f0\uad6c \ud544\uc694<\/h2>\n\n\n\n

\uc911\uad6d\uc740 \ud559\uc2b5 \uc18d\ub3c4\uac00 \ube60\ub974\uace0 \ub178\ub3d9\ub825\uc744 \uc5f0\ub9c8\ud558\uae30 \uc704\ud574 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uae30\ud68c\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. 2005\ub144\uc5d0\ub294 \ub178\ub3d9\ub825 \ubd80\uc871\uc774 \uae30\ub85d\ub418\uc5c8\uace0 \ub178\ub3d9\ub825\uc740 \uace0\uc784\uae08 \uace0\uc6a9\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \ub354 \ub098\uc740 \uae30\ud68c\ub97c \uac16\uac8c \ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc678\uad6d \uae30\uc5c5\ub4e4\uc740 \uc81c\uc870 \uc2dc\uc124\uc744 \uc911\uad6d\uc5d0\uc11c \uc778\uac74\ube44\uac00 \uc800\ub834\ud55c \ub2e4\ub978 \ub098\ub77c\ub85c \uc774\uc804\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc911\uad6d \uc815\ubd80\ub3c4 \ub0b4\ubd80 \uacbd\uc81c \uc2dc\uc2a4\ud15c \ud655\uc7a5\uc744 \uc704\ud574 \uac1c\ubc1c\uc744 \uc9c0\uc6d0\ud588\ub2e4. \uc678\uad6d \uc81c\uc870\uc5c5\uccb4\uac00 \uc774\uc804\ud558\uba74\uc11c \uc911\uad6d\uc740 \uc790\uccb4 \uc81c\uc870 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uc911\uad6d\uc740 \uc138\uacc4 \ucd5c\ub300\uc758 \uc81c\uc870 \uc18c\ube44\uc7ac \ubc0f \uc300 \uc218\ucd9c\uad6d\uc774\uc790 \ub450 \ubc88\uc9f8\ub85c \ud070 \uc6d0\uc790\uc7ac \uc218\uc785\uad6d\uc785\ub2c8\ub2e4. \uc774 \ub098\ub77c\uc758 \ub450 \uac00\uc9c0 \uc8fc\uc694 \ubd80\ubb38\uc740 \ub18d\uc5c5\uacfc \uc81c\uc870\uc5c5\uc73c\ub85c \ub0a8\uc544 \uc788\uc73c\uba70 \uc778\ub825 \uc911 60% \uc774\uc0c1\uc744 \uace0\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc911\uad6d\uc5d0\uc11c\uc758 \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305\uc758 \uc911\uc694\uc131<\/span><\/h2>\n\n\n\n

Strategy research and consulting in China<\/a> are of vital importance as it helps businesses navigate the complex and rapidly changing Chinese market. <\/span><\/p>\n\n\n\n

However, the unique characteristics of the Chinese market can also pose challenges for companies looking to expand or maintain a competitive edge. That\u2019s why strategy research and consulting in China<\/a> assist businesses in understanding the market dynamics, consumer behavior, and emerging trends, as well as identifying opportunities for growth. These services provide valuable insights that help companies make informed decisions about their market entry, product development, and overall business strategy. <\/span><\/p>\n\n\n\n

\ub610\ud55c, \uc911\uad6d\uc758 \uaddc\uc81c \ud658\uacbd\uc740 \ubcf5\uc7a1\ud558\uace0 \ube48\ubc88\ud55c \ubcc0\ud654\ub85c \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc911\uad6d\uc758 \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305\uc740 \uae30\uc5c5\uc758 \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud558\uc5ec \uaddc\uc815\uc744 \uc900\uc218\ud558\uace0 \uc7a0\uc7ac\uc801\uc778 \uc704\ud5d8\uc744 \ud53c\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\ub354\uc6b1\uc774 \uc911\uad6d\uc758 \uae09\uc18d\ud55c \uae30\uc220 \ubc1c\uc804\uacfc \ub514\uc9c0\ud138 \uc804\ud658\uc73c\ub85c \uc778\ud574 \uae30\uc5c5\uc740 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ud658\uacbd\uc744 \ub9de\uc774\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc911\uad6d\uc758 \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uc2e0\ud765 \uae30\uc220\uc744 \uc2dd\ubcc4\ud558\uace0, \ud574\ub2f9 \uae30\uc220\uc774 \uc2dc\uc7a5\uc5d0 \ubbf8\uce58\ub294 \uc7a0\uc7ac\uc801 \uc601\ud5a5\uc744 \ud3c9\uac00\ud558\uace0, \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc870\uc815\ud568\uc73c\ub85c\uc368 \uc55e\uc11c \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \ube60\ub974\uac8c \ubc1c\uc804\ud558\ub294 \uc911\uad6d \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud558\uae30\ub97c \uc6d0\ud558\ub294 \uae30\uc5c5\uc5d0\uac8c \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc911\uad6d \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305\uc758 \ud575\uc2ec \uc911\uc810 \ubd84\uc57c<\/span><\/h2>\n\n\n\n

\ud6a8\uacfc\uc801\uc778 \uc2dc\uc7a5 \uc9c4\uc785 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc740 \uc911\uad6d \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uac70\ub098 \uc911\uad6d \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ud655\uc7a5\ud558\ub824\ub294 \uae30\uc5c5\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc911\uad6d\uc758 \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305\uc740 \uae30\uc5c5\uc774 \uc2dc\uc7a5 \uaddc\ubaa8, \uacbd\uc7c1, \uaddc\uc81c \ubc0f \uc7a0\uc7ac\uc801 \uc9c4\uc785 \uc7a5\ubcbd\uacfc \uac19\uc740 \uc694\uc18c\ub97c \uace0\ub824\ud558\uba74\uc11c \ud569\uc791 \ud22c\uc790, \ud30c\ud2b8\ub108\uc2ed, \ud504\ub79c\ucc28\uc774\uc988 \ub610\ub294 \uc644\uc804 \uc18c\uc720 \uc790\ud68c\uc0ac\uc640 \uac19\uc740 \uac00\uc7a5 \uc801\ud569\ud55c \uc9c4\uc785 \ubaa8\ub4dc\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/span>
<\/span><\/p>\n\n\n\n

\ub610\ud55c \uacbd\uc7c1 \ud658\uacbd\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc911\uad6d\uc5d0\uc11c\uc758 \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305\uc740 \uacbd\uc7c1\uc0ac\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \uc81c\ud488\uc744 \ucc28\ubcc4\ud654\ud558\ub294 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\uace0 \uacbd\uc7c1\uc0ac\uc758 \uc57d\uc810\uc744 \ud65c\uc6a9\ud558\uba70 \uc2dc\uc7a5 \uaca9\ucc28\uc640 \uae30\ud68c.<\/span>
<\/span><\/p>\n\n\n\n

\ub610\ud55c \uc911\uad6d\uc758 \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305\uc740 \uae30\uc5c5\uc774 \uc778\uad6c \ud1b5\uacc4, \uc9c0\ub9ac\uc801 \uc704\uce58, \uc18c\ub4dd \uc218\uc900 \ubc0f \uc120\ud638\ub3c4\uc640 \uac19\uc740 \uc694\uc18c\ub97c \uae30\ubc18\uc73c\ub85c \ub300\uc0c1 \uace0\uac1d\uc744 \ubd84\ub958\ud558\uc5ec \ub2e4\uc591\ud55c \uace0\uac1d \uadf8\ub8f9\uc758 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub354 \uc798 \ubd80\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \ub9c8\ucf00\ud305 \ub178\ub825\uacfc \uc81c\ud488 \uc81c\uacf5\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/span>
<\/span><\/p>\n\n\n\n

\uacf5\uae09\ub9dd \uad00\ub9ac \ubc0f \uc720\ud1b5 \ub124\ud2b8\uc6cc\ud06c\ub97c \ucd5c\uc801\ud654\ud558\uace0, \uc7a0\uc7ac\uc801\uc778 \ubcd1\ubaa9 \ud604\uc0c1\uc744 \uc2dd\ubcc4\ud558\uace0, \uacf5\uae09\uc5c5\uccb4 \uad00\uacc4\ub97c \uac1c\uc120\ud558\uace0, \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud574\uc678\ub85c \uc9c4\ucd9c\ud558\ub294 \uc911\uad6d \uae30\uc5c5<\/h2>\n\n\n\n

\ucd5c\uadfc \uba87 \ub144\uac04 \uc911\uad6d\uc740 \uc0ac\uc5c5 \uc785\uc9c0\ub97c \ub354\uc6b1 \uae00\ub85c\ubc8c\ud55c \uc218\uc900\uc73c\ub85c \uc62e\uae30\ub294 \uc138\uacc4\ud654 \uc804\ub7b5\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uad6d \uc81c\uc870\uc5c5\uccb4\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \uc911\uad6d\uc758 \ud574\uc678 \uc9c1\uc811 \ud22c\uc790(FDI)\ub97c \ub2e4\ub978 \uad6d\uac00\ub85c \uc7a5\ub824\ud558\ub294 \uac1c\ud601\uc774 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

China is increasingly focusing on resource-rich countries in Africa, Latin America as well as developed markets in Europe and North America.  Chinese companies are increasingly investing abroad, as the Chinese economy develops into a dynamic economy.<\/p>\n\n\n\n

As China expands, new opportunities and challenges are arising for foreign and Chinese companies in seeking growth.  Business managers are increasingly looking to \uc911\uad6d \uc2dc\uc7a5 \uc870\uc0ac<\/a> to help provide insight into a variety of topics such as profitability, maturing markets, unmet needs, acquisition opportunities, innovation, competitive insight, customer insight, regulatory affairs and beyond.<\/p>\n\n\n\n

\uc911\uad6d \uc804\ub7b5 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305\uc758 \uc0c8\ub85c\uc6b4 \ub3d9\ud5a5<\/span><\/h2>\n\n\n\n