{"id":12065,"date":"2012-05-01T15:53:00","date_gmt":"2012-05-01T15:53:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/best-practices-in-retail\/"},"modified":"2025-09-16T21:33:50","modified_gmt":"2025-09-17T01:33:50","slug":"%ec%86%8c%eb%a7%a4%ec%97%85%ec%9d%98-%eb%aa%a8%eb%b2%94-%ec%82%ac%eb%a1%80","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/best-practices-in-retail\/","title":{"rendered":"\uc18c\ub9e4\uc5c5 \ubaa8\ubc94 \uc0ac\ub840"},"content":{"rendered":"

\uc18c\ube44\uc790 \uc9c0\ucd9c\uc740 \uc120\uc9c4\uad6d\uc5d0\uc11c\ub294 \uc548\uc815\uc801\uc774\uace0 \uc911\uad6d, \uc778\ub3c4, \ube0c\ub77c\uc9c8\uacfc \uac19\uc740 \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

In many countries, retail represents around 10 percent of a consumer’s income.  That spending occurs in supermarkets, hypermarkets, department stores, malls, exclusive brand outlets, and online portals.<\/p>\n\n\n\n

\ube0c\ub79c\ub4dc \uac04\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1, \uc720\ub9ac\ud55c \uc704\uce58\uc5d0 \uc788\ub294 \ud604\uc9c0 \uae30\uc5c5, \uad6d\uacbd\uc744 \ub118\ub294 \ub300\uaddc\ubaa8 \uae30\uc5c5\uc73c\ub85c \uc778\ud574 \ud0c4\ub825 \uc788\uace0 \uc218\uc775\uc131\uc774 \ub192\uc740 \uc774 \uc0b0\uc5c5\uc5d0\uc11c \uc131\uacf5\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc5b4\ub824\uc6b4 \uc77c\uc785\ub2c8\ub2e4. \uc131\uacf5\ud558\ub824\uba74 \ud2b9\uc815 \ub300\uc0c1 \uc18c\ube44\uc790 \uc0ac\uc774\uc5d0\uc11c \uac15\ub825\ud55c \uc874\uc7ac\uac10\uc744 \uac00\uc9c8 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc758\uc2dd\uc801\uc73c\ub85c \uace0\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc131\uc7a5\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc18c\ub9e4 \uc0b0\uc5c5 \ubaa8\ubc94 \uc0ac\ub840\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

1) \ud6a8\uacfc\uc801\uc778 \ube0c\ub79c\ub4dc \uad00\ub9ac<\/h2>\n\n\n\n

\uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uacbd\uc7c1\ud558\ub294 \uc218\ub9ce\uc740 \uc18c\ub9e4\uc5c5\uccb4\ub97c \uace0\ub824\ud560 \ub54c, \uae30\uc5c5\uc758 \uace0\uc720\ud55c \uac1c\uc131\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc774 \uacbd\uc7c1\uc5c5\uccb4\uc640 \uad6c\ubcc4\ub418\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub208\uc5d0 \ub744\ub294 \ube0c\ub79c\ub4dc\ub97c \uac16\ub294 \uac83\uc740 \uc774\ubbf8 \uc804\ud22c\uc5d0\uc11c \uc808\ubc18\uc744 \uc2b9\ub9ac\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\ub9e4\uc5c5\uccb4\uac00 \uace0\uac1d\uc5d0\uac8c \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \ubc29\ubc95 \uc911 \ud558\ub098\ub294 \uae30\uc5c5 \ucca0\ud559\uc744 \uc18c\ube44\uc790\uac00 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uc804\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uba54\uc2dc\uc9d5, \uc2a4\ud1a0\ub9ac\ud154\ub9c1, \ube0c\ub79c\ub529, \uae30\uc5c5 \ubb38\ud654 \ubc0f \uac00\uce58\ub294 \ube0c\ub79c\ub4dc\ub97c \uc815\uc758\ud558\uace0 \ub2e4\ub978 \ube0c\ub79c\ub4dc\uc640 \uad6c\ubcc4\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

2) \uc9c0\uc5ed\uc0ac\ud68c \uac1c\ubc1c \ubc0f \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \ud5cc\uc2e0<\/h2>\n\n\n\n

\uc9c0\uc18d\uc801\uc73c\ub85c \uc9c0\uc18d \uac00\ub2a5\ud55c \uad00\ud589\uc744 \ucc44\ud0dd\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \uae30\uc5c5\uc744 \uc120\uc9c4 \uc2dc\uc7a5\uc774 \uc120\ud638\ud55c\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uba74, \ubbf8\ub798\uc758 \uc120\ub3c4\uc801\uc778 \uc18c\ub9e4\uc5c5\uccb4 \ubaa9\ub85d\uc740 \ud658\uacbd \ubcf4\ud638\uc5d0 \ub300\ud55c \uc758\uc9c0\uac00 \uc785\uc99d\ub41c \uae30\uc5c5\uc73c\ub85c\ub9cc \uad6c\uc131\ub420 \uac83\uc785\ub2c8\ub2e4. \ud658\uacbd\uc744 \ubb34\uc2dc\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub294 \ubaa8\ub4e0 \uae30\uc5c5\uc740 \uadf8 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc810\uc810 \ub354 \uc778\uc2dd\ud558\uace0 \uc788\ub294(\ub610\ub294 \uc774\ubbf8 \uace0\ud1b5\ubc1b\uace0 \uc788\ub294) \uc18c\ube44\uc790 \uae30\ubc18\uc5d0 \uc758\ud574 \ucc98\ubc8c\ubc1b\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uc5c5\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784, \uc9c0\uc5ed \uc0ac\ud68c \uac1c\ubc1c \ubc0f \uc778\uc801 \uc790\uc6d0\uc740 \uc18c\ub9e4 \ud68c\uc0ac\uac00 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\uac00 \uc801\uadf9\uc801\uc73c\ub85c \uc9c0\uc6d0\ud558\ub294 \uc7ac\ub2e8, \uc790\uc120 \ub2e8\uccb4 \ub610\ub294 \uc639\ud638 \ub2e8\uccb4\uc758 \uc720\ud615\uc740 \uace0\uac1d \uc0ac\uc774\uc5d0\uc11c \ud68c\uc0ac\uc758 \ud504\ub85c\ud544\uc744 \ud615\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ud575\uc2ec \uac00\uce58\uc640 \uac15\ud55c \uce5c\ubc00\uac10\uc744 \uacf5\uc720\ud558\ub294 \uae30\uc5c5\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \uc9c1\uc6d0\ub4e4\uc740 \uc9c0\uc815\ub41c \uc5c5\ubb34\ub97c \uc218\ud589\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud68c\uc0ac\uc758 \ud575\uc2ec \uac00\uce58\ub97c \uac00\uc2dc\uc801\uc73c\ub85c \uad6c\ud604\ud558\uae30 \uc704\ud574 \uad50\uc721, \uc721\uc131 \ubc0f \ubc30\uce58\ub420 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uac16\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

3) \uc885\ud569\uc801\uc778 \ubcf4\uc548\uacfc \uc0ac\uc774\ubc84\ubcf4\uc548<\/h2>\n\n\n\n

\uc2e4\uc81c \uc18c\ub9e4\uc810\uc5d0\uc11c \uc2dc\uc124, \uc9c1\uc6d0 \ubc0f \uae30\ud0c0 \uace0\uac1d\uc744 \ud6d4\uce58\uac70\ub098 \ud30c\uc190\ud558\uac70\ub098 \ud574\ub97c \ub07c\uce58\ub824\ub294 \uc758\ub3c4\ub85c \ubb34\ub2e8 \uce68\uc785\ud558\ub294 \uacbd\uc6b0\ub294 \ub4dc\ubb38 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc801\uc808\ud55c \uacbd\uc6b0 \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc2a4\ud15c\uc744 \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub514\uc9c0\ud138 \ub610\ub294 \uc778\ud130\ub137 \uad00\ub828 \ubc94\uc8c4\uc758 \ubc1c\uc0dd\ub960\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70 \ud574\ucee4\ub97c \ucc28\ub2e8\ud560 \uc218 \uc788\ub294 \uc548\uc815\uc801\uc778 \uc0ac\uc774\ubc84 \ubcf4\uc548\uc744 \uac16\ucd94\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ubbf8 \ub300\uaddc\ubaa8 \ud574\ud0b9\uacfc \ub300\uaddc\ubaa8 \uc18c\ube44\uc790 \uc2e0\uc6d0 \uce68\ud574 \uc0ac\uac74 \uc911 \uc77c\ubd80\ub294 \uc18c\ub9e4\uc5c5\uccb4\uc640 \uc2e0\uc6a9\uce74\ub4dc \uc0c1\ud488\uc5d0 \uc9d1\uc911\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

4) \ub2e4\ucc44\ub110 \uc804\ub7b5<\/h2>\n\n\n\n

Today’s retail landscape is rapidly evolving with the adoption of new technologies, processes, and approaches. Retail companies are focused on Omnichannel and aligning messaging across Stores, Mobile Technology, Apps and Social Media.  To remain meaningful and relevant, retailers deploy their unified messaging not only in traditional channels, but also in social media channels and the mobile environment.<\/p>","protected":false},"excerpt":{"rendered":"

\uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798\uc758 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"author":1,"featured_media":62496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=12065"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12065\/revisions"}],"predecessor-version":[{"id":69190,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12065\/revisions\/69190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62496"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=12065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=12065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=12065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}