{"id":12064,"date":"2019-02-07T15:48:00","date_gmt":"2019-02-07T15:48:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/harnessing-technology-in-retail\/"},"modified":"2025-09-21T23:33:36","modified_gmt":"2025-09-22T03:33:36","slug":"%ec%86%8c%eb%a7%a4%ec%97%85%ec%97%90-%ea%b8%b0%ec%88%a0-%ed%99%9c%ec%9a%a9","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/harnessing-technology-in-retail\/","title":{"rendered":"\ub9ac\ud14c\uc77c \uae30\uc220 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-a8ec085d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a8ec085d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-20.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Retail (20)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-20.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-20-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-20-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-20-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-20-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc220\uc740 \uc624\ub7ab\ub3d9\uc548 \uc18c\ub9e4 \uc0b0\uc5c5\uc758 \uc6d0\ub3d9\ub825\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uacf5\uae09\ub9dd \ucd09\uc9c4, \uc9c0\uc810 \uac04 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uad6c\ucd95, \uace0\uac1d \ud3b8\uc758 \uc81c\uacf5 \ub4f1 \uae30\uc220\uc744 \ud1b5\ud574 \uc18c\ub9e4 \ubd80\ubb38\uc740 \uc624\ub298\ub0a0 \uc218\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc7ac\uace0\uad00\ub9ac \uae30\uc220<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138\uacc4 \ucd5c\ub300\uc774\uc790 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub0b4\ub294 \uc18c\ub9e4\uc5c5\uccb4\uc778 \uc6d4\ub9c8\ud2b8(Wal-Mart)\ub294 \uc774\ub7ec\ud55c \uc0ac\uc2e4\uc744 \uc778\uc2dd\ud558\uace0 \uae30\uc220\uc774 \uc131\uacf5\uc5d0 \ud544\uc218\uc801\uc774\ub77c\ub294 \uc8fc\uc7a5\uc744 \uc790\uc8fc \uacf5\uac1c\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud68c\uc0ac\uc758 \uc77c\uc0c1\uc801\uc778 \uc6b4\uc601\uc740 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \ud1b5\ud574 \ucd5c\uc801\uc73c\ub85c \uc870\uc815\ub429\ub2c8\ub2e4. \ucef4\ud4e8\ud130\ud654\ub41c \uc2a4\ub9c8\ud2b8 \ubcf4\ucda9 \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\ub294 Wal-Mart\uc758 \uc7ac\uace0 \uad00\ub9ac \uc7a5\uce58\ub294 \uc0c1\ub2f9\ud55c \ube44\uc6a9\uc744 \uc808\uc57d\ud558\uace0 \uc815\uccb4\ub41c \uc0c1\ud488\uc758 \ucd95\uc801\uc744 \ubc29\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \ub9ce\uc740 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc6b4\uc601 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc791\uc5c5\uc790 \uc0dd\uc0b0\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \uc18c\ub9e4 \ubd84\uc11d\uc5d0 \ub300\ud55c \uace0\uae09 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uacf5\uae09\uc5c5\uccb4\uc640 \ub3c4\ub9e4 \ube44\uc6a9\uc744 \ud611\uc0c1\ud560 \ub54c Wal-Mart\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">POS \uae30\uc220<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc7ac\ud611\uc0c1\ub41c \ube44\uc6a9\uc740 \uc18c\ub9e4 \uac00\uaca9\uc744 \uc720\uc9c0\ud558\uac70\ub098 \uc18c\ube44\uc790 \uc218\uc694\ub97c \uc99d\uac00\uc2dc\ud0a4\uae30 \uc704\ud574 \uac00\uaca9\uc744 \uc778\ud558\ud568\uc73c\ub85c\uc368 \uc774\uc775 \ub9c8\uc9c4\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. POS \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc5b4\ub5a4 \ud488\ubaa9\uc774 \ud568\uaed8 \uad6c\ub9e4\ub418\ub294 \uacbd\ud5a5\uc774 \uc788\ub294\uc9c0\uc640 \uac19\uc740 \uac04\ub2e8\ud55c \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uc5ec \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \uc815\ubcf4\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \uc54c\uba74 \ud2b9\uc815 \ub77c\uc778\uc774\ub098 \uc120\ubc18\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \ud488\ubaa9\uc744 \ubc30\uce58\ud560 \uc218 \uc788\uc5b4 \uace0\uac1d \ud3b8\uc758\uc131\uc774 \ud5a5\uc0c1\ub418\uace0 \ud310\ub9e4\uc5d0 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc704\uce58 \ubc0f \uc9c0\uc624\ud39c\uc2f1 \uae30\uc220<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uacbd\uc6b0 \uc704\uce58 \uae30\ubc18 \ucef4\ud4e8\ud305\uc740 \uace0\uac1d\uc774 \uc18c\ub9e4\uc810 \uad6c\ub0b4\ub85c \uc9c1\uc811 \ubc29\ubb38\ud558\ub3c4\ub85d \ub3d5\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub808\uc2a4\ud1a0\ub791\uacfc \uc790\uc0ac \ube0c\ub79c\ub4dc \ub9e4\uc7a5\uc740 \uc774 \uae30\uc220\uc758 \ud61c\ud0dd\uc744 \ubc1b\ub294 \ucd5c\uace0\uc758 \uc18c\ub9e4 \ud615\ud0dc \uc911 \uc77c\ubd80\uc785\ub2c8\ub2e4. \ub610\ud55c \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc758 \uc0ac\uc6a9\uc740 \uacf5\uaca9\uc801\uc778 \ube0c\ub79c\ub529 \ucea0\ud398\uc778\uc5d0\uc11c\ubd80\ud130 POS(Point-of-Sale) \uc7a5\uce58\ub85c \uc2a4\ub9c8\ud2b8\ud3f0\uc758 \uc0ac\uc6a9\uc774 \uc99d\uac00\ud558\ub294 \uac83\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774 \uc804\uba74\uc801\uc778 \uace0\uac1d \ud3b8\uc758\uc131\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\uc81c \uae30\uc220<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Innovations in Mobile Payments and Mobile Wallets have allowed consumers to make purchases effortlessly.&nbsp; Mobile Payments also allow companies to collect payments more rapidly and receive more information about customers.&nbsp; Companies like Square allow entrepreneurs and small retail businesses to efficiently set up in-store and e-commerce stores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2a4\ub9c8\ud2b8 \uae30\uc220<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While certainly not at the extent Wal-Mart does, other retailers with less capitalization can still deploy smart technologies and reap their game-changing benefits. In addition to technologies that improve operational efficiency, some enhance branding, marketing, and other forward-facing aspects of the retail business. Mobile phones, tablets, and social media are now being intensively used by retailers to build brands, generate leads, manage consumer bases, and convert specially designed customer engagements into sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uad11\uace0 \uae30\uc220<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR \ucf54\ub4dc, \ub9e4\uc7a5 \ub0b4 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ud734\ub300\uc6a9 \ucef4\ud4e8\ud305 \uc7a5\uce58\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub2e4\uc591\ud55c \uc18c\ube44\uc7ac\ub97c \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc77c\ubd80 \ub9e4\uc7a5\uc5d0\uc11c\ub294 \uc804\uc790\uc0c1\uac70\ub798\uc758 \ud3b8\ub9ac\ud568\uc744 \uc624\ud504\ub77c\uc778 \ud658\uacbd\uc5d0 \ud1b5\ud569\ud55c \ud558\uc774\ube0c\ub9ac\ub4dc \uc18c\ub9e4 \ud615\uc2dd\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \ud130\uce58 \uc2a4\ud06c\ub9b0 \ub514\uc2a4\ud50c\ub808\uc774\ub098 iPad\uc640 \uac19\uc740 \ub9e4\uc7a5 \ub0b4 \ud0dc\ube14\ub9bf\uc744 \ud1b5\ud574 \uc9c1\uc811 \uc0c1\ud488\uc744 \uac80\uc0ac\ud558\uace0 \ud48d\ubd80\ud55c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ucd94\uac00 \uc0c1\ud488 \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. QR \ucf54\ub4dc\ub294 \ud310\ub9e4 \uc804\ud658 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uace0 \uace0\uac1d\uc774 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc634\ub2c8\ucc44\ub110 \uae30\uc220<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\ud3b8, \uba40\ub9ac \ub5a8\uc5b4\uc9c4 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uad00\uc2ec\uacfc \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \uad6c\ub9e4 \ubd84\uc704\uae30\ub97c \uc870\uc131\ud558\uae30 \uc704\ud574 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \uc810\uc810 \ub354 \ub2e4\uc591\ud55c \ub9e4\ub825\uc801\uc778 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\uc2b9\uc790\uc5d0\uac8c \uc758\ubbf8 \uc788\ub294 \uc0c1\ud488\uc744 \ubcf4\uc0c1\ud558\ub294 \uac8c\uc784\ubd80\ud130 \ube0c\ub79c\ub4dc\uc758 \ud48d\ubd80\ud55c \uc720\uc0b0\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ud504\ub85c\ud544 \ud398\uc774\uc9c0\uc640 \ube44\ub514\uc624\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \uace0\uac1d\uc774 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \ube0c\ub79c\ub4dc\uc5d0 \ucc38\uc5ec\ud558\ub3c4\ub85d \uc7a5\ub824\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \uc6a9\ub3c4 \uc911 \ud558\ub098\ub294 \uc81c\ud488 \uc9c4\ud654\uc5d0 \uc788\uc73c\uba70, \uc18c\ube44\uc790\ub294 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uacfc \ud504\ub85c\uc138\uc2a4\ub97c \uc124\uacc4\ud558\uac70\ub098 \uae30\uc874 \uc81c\ud488\uc744 \uac1c\uc120\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud53c\ub4dc\ubc31, \ubd88\ub9cc, \uc81c\uc548 \ubc0f \uae30\ud0c0 \uc785\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \ucc38\uc5ec\ud558\ub3c4\ub85d \uac15\uc694\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc810\uc810 \ub354 \ub9ce\uc740 \uc18c\ube44\uc790\uac00 \uae30\uc220\uc774 \uc790\uc2e0\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \ud1b5\ud569\ub418\ub3c4\ub85d \ud5c8\uc6a9\ud568\uc5d0 \ub530\ub77c \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc774\uc810\uacfc \uc131\ub2a5\uc744 \uc704\ud574 \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uc810\uc810 \ub354 \ub9ce\uc774 \uc801\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc18c\ub9e4 \uae30\uc220 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-retail\/\" target=\"_blank\" rel=\"noopener\">\ub9ac\ud14c\uc77c \uae30\uc220 \uc2dc\uc7a5 \uc870\uc0ac<\/a> provides insight, data and strategies.\u00a0 Market Research uncovers insights on the behavior and attitudes of consumers and employees at the Point of Purchase and in-store. Different research methods can help you achieve your objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubbfc\uc871\uc9c0\ud559<\/strong> \ub9e4\uc7a5 \ub0b4 \ud589\ub3d9\uc744 \uc2dd\ubcc4\ud558\uace0 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/strong> \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc2dc\uc7a5 \uc694\uad6c\uc640 \uace0\uac1d \uc120\ud638\ub3c4\ub97c \uc870\uc0ac\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc628\ub77c\uc778 \ucee4\ubba4\ub2c8\ud2f0<\/strong> \uace0\uac1d\uc774 \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc5d0 \ub300\ud574 \uc194\uc9c1\ud55c \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc720\ub3c4<\/li>\n\n\n\n<li><b>\uc2ec\uce35\uc778\ud130\ubdf0<\/b> \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \uc2b5\uad00\uc5d0 \ub300\ud574 \uae4a\uc774 \uc0dd\uac01\ud558\uace0 \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacf5\ub3d9\ucc3d\uc791<\/strong> \uae30\uc5c5\uc740 \uace0\uac1d\uacfc \ud568\uaed8 \uc758\ubbf8 \uc788\ub294 \uacbd\ud5d8\uc744 \ub514\uc790\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc124\ubb38\uc870\uc0ac<\/strong>&nbsp;\ud589\ub3d9\uc758 \uc815\ub3c4, \uace0\uac1d \ucda9\uc131\ub3c4, \uad6c\ub9e4 \uc758\ud5a5\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc18c\ub9e4 \uae30\uc220 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uace0\uac1d \ud589\ub3d9\uacfc \uad6c\ub9e4\uc5d0 \ub300\ud55c \ud0c1\uc6d4\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=12064"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12064\/revisions"}],"predecessor-version":[{"id":69775,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12064\/revisions\/69775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62495"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=12064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=12064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=12064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}