{"id":12015,"date":"2019-10-15T00:22:09","date_gmt":"2019-10-15T00:22:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/ensuring-customers-remember-your-message\/"},"modified":"2025-09-17T00:57:55","modified_gmt":"2025-09-17T04:57:55","slug":"%ea%b3%a0%ea%b0%9d%ec%9d%b4-%ea%b7%80%ed%95%98%ec%9d%98-%eb%a9%94%ec%8b%9c%ec%a7%80%eb%a5%bc-%ea%b8%b0%ec%96%b5%ed%95%98%eb%8f%84%eb%a1%9d-%eb%b3%b4%ec%9e%a5","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/%ea%b3%a0%ea%b0%9d%ec%9d%b4-%ea%b7%80%ed%95%98%ec%9d%98-%eb%a9%94%ec%8b%9c%ec%a7%80%eb%a5%bc-%ea%b8%b0%ec%96%b5%ed%95%98%eb%8f%84%eb%a1%9d-%eb%b3%b4%ec%9e%a5\/","title":{"rendered":"\ube0c\ub79c\ub4dc \ud65c\uc131\ud654 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-52bbfd4f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-52bbfd4f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Quantitative research (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>\uac15\ub825\ud55c \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/h2>\n<p>\uadf8\ub7ec\ub098 \uace0\uac1d\uc758 \ub9c8\uc74c \uc18d\uc5d0 \ub5a0\ub3c4\ub294 \uba54\uc2dc\uc9c0\uac00 \ub108\ubb34 \ub9ce\uc740 \uc2dc\ub300\uc5d0\ub294 \uae30\uc5c5\uc774 \uace0\uac1d\uc5d0\uac8c\uc11c \uba54\uc2dc\uc9c0\ub97c \uc783\uc9c0 \uc54a\ub3c4\ub85d \uacf5\ub3d9\uc758 \ub178\ub825\uc744 \uae30\uc6b8\uc774\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uad11\uace0\uc640 \uae30\uc5c5 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ubb34\uc2dc\ud55c \uacbd\ud5d8\uc774 \ud48d\ubd80\ud55c \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 \uac19\uc740 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uae30\uc5c5\uc758 \uacbd\uc6b0 \uc774\ub294 \ub354\uc6b1 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ub2e4\uc74c\uc740 \uac15\ub825\ud55c \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\uae30 \uc704\ud55c \uba87 \uac00\uc9c0 \uace0\ub824 \uc0ac\ud56d\uc785\ub2c8\ub2e4.<\/strong><\/p>\n<ul>\n<li>\n<h2>\ub3d9\ud654<\/h2>\n<ul>\n<li>\uace0\uac1d\uc758 \ub9c8\uc74c \uc18d\uc5d0 \uba54\uc2dc\uc9c0\ub97c \uc778\ucf54\ub529\ud560 \ub54c \uc790\uadf9\uc744 \ub2e4\ub978 \uc815\ubcf4\uc640 \uc5f0\uacb0<\/li>\n<li>\uba54\uc2dc\uc9c0\ub97c \uac15\uc870\ud558\uae30 \uc704\ud574 \uc608\ub97c \uc0ac\uc6a9\ud558\uae30<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\uc2dc\uac01\uc801 \uc774\ubbf8\uc9c0<\/h2>\n<ul>\n<li>\uae30\uc5b5\ud574\uc57c \ud560 \ub2e8\uc5b4\ub97c \ub098\ud0c0\ub0b4\ub294 \uc2dc\uac01\uc801 \uc774\ubbf8\uc9c0 \ub9cc\ub4e4\uae30<\/li>\n<li>\uace0\uac1d\uc758 \ub9c8\uc74c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uad6c\uccb4\uc801\uc778 \uac1d\uccb4\ub97c \uac15\uc870<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>\n<h2>\uae30\uc5b5\uc220<\/h2>\n<ul>\n<li>\uae30\uc5b5\ud558\uae30 \uc26c\uc6b4 \uad6c\uc131\uacfc \ub370\uc774\ud130 \uac04\uc758 \uc5f0\uad00\uc131 \uc81c\uacf5<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\uc5f0\uad00 \ub124\ud2b8\uc6cc\ud06c<\/h2>\n<ul>\n<li>\uc5f0\uad6c\uc5d0\uc11c \uc774\ub7ec\ud55c \uace0\ub824 \uc0ac\ud56d\uc740 \uba54\ubaa8\ub9ac\uc758 \ud65c\uc131\ud654 \ubaa8\ub378, \uad00\ub828 \uc815\ubcf4\uc758 \uc5f0\uad00 \ub124\ud2b8\uc6cc\ud06c \ubc0f \uc0c1\ud638 \uc5f0\uacb0\ub41c \ub178\ub4dc\uc758 \uc9c0\uc2dd \uad6c\uc870\uc5d0 \uad00\ud55c \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li>\uae30\ud638, \uac1c\uccb4 \ubc0f \uba54\uc2dc\uc9c0\ub294 \uba54\ubaa8\ub9ac\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ubc00\uc811\ud558\uac8c \uad00\ub828\ub418\uc5b4 \uc788\ub294\uc9c0\uc5d0 \ub530\ub77c \uc11c\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/li>\n<li>The activated thought in the customers&#8217; mind represents the overall meaning of the product for the <a href=\"https:\/\/www.sisinternational.com\/ko\/%ea%b3%a0%ea%b0%9d-%eb%a7%8c%ec%a1%b1%eb%8f%84-%eb%b6%84%ec%84%9d\/\" title=\"\uc18c\ub9e4\uc5c5\uc5d0\uc11c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\ub294 8\uac00\uc9c0 \ubc29\ubc95\"  data-wpil-monitor-id=\"9066\">\uc18c\ube44\uc790<\/a> at that time.<\/li>\n<li>\uc0dd\uac01\uc774\ub098 \uba54\uc2dc\uc9c0\uac00 \ud65c\uc131\ud654\ub418\uba74 \ud658\uacbd\uc5d0\uc11c \ud65c\uc131\ud654\ub41c \uc790\uadf9\uc758 \uacb0\uacfc\ub85c \ubc1c\uc0dd\ud558\ub294 \uc778\uc9c0\uc801 \ub610\ub294 \uc554\ubb35\uc801 \uacfc\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uba54\uc2dc\uc9c0\uc5d0 \uc5f4\uc815, \ud765\ubd84, \ud589\ub3d9 \ucd09\uad6c\ub97c \ub3c4\uc785\ud558\ub294 \uac83\uc744 \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\ud655\uc0b0 \ud65c\uc131\ud654<\/h2>\n<ul class=\"unindentedList\">\n<li>\ud558\ub098\uc758 \uc0dd\uac01\uc774 \ud65c\uc131\ud654\ub418\uba74 \uadf8\uc640 \uad00\ub828\ub41c \ub2e4\ub978 \ub178\ub4dc\ub3c4 \ud2b8\ub9ac\uac70\ub418\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/li>\n<li>\uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc6f9\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uc138\uc694. \ud558\ub098\uc758 \uc0dd\uac01\uc774 \ucd09\ubc1c\ub418\uba74 \uadf8\uc640 \uad00\ub828\ub41c \uc0dd\uac01\ub3c4 \ucd09\ubc1c\ub429\ub2c8\ub2e4.<\/li>\n<li><span style=\"text-decoration: underline;\">\uc5f0\uad00\ub41c \ub178\ub4dc:<\/span>\n<ul>\n<li>\ube0c\ub79c\ub4dc\ubcc4<\/li>\n<li>\uad11\uace0\ubcc4<\/li>\n<li>\ube0c\ub79c\ub4dc \uc2dd\ubcc4<\/li>\n<li>\uc81c\ud488 \uce74\ud14c\uace0\ub9ac<\/li>\n<li>\ud3c9\uac00\ubc18\uc751<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\uace0\uac1d \uc720\uc9c0\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%9c%ed%92%88-%ed%85%8c%ec%8a%a4%ed%8a%b8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%82%ac%ec%9a%a9%ec%84%b1-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ed%9a%8c%ec%82%ac\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"9067\">Companies can use the Starch test<\/a> \u2013 trying to see what memories are left after reading magazine ads. Not a lot of effort has to be put into this. Another approach is \u201cassociative\u201d based on associations and what is \u201cread most\u201d<\/p>\n<h2><strong><br \/>\n<\/strong>\uae30\uc5b5 \uc720\uc9c0\ub97c \uc704\ud55c \uae30\ud0c0 \ud301:<\/h2>\n<p>Research firms need to be aware of the following obstructions to memory and <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%95%80%ed%85%8c%ed%81%ac-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85-%ec%97%b0%ea%b5%ac\/%ea%b8%88%ec%9c%b5-%ec%84%9c%eb%b9%84%ec%8a%a4-%ea%b3%a0%ea%b0%9d-%ec%9c%a0%ec%a7%80-%ec%bb%a8%ec%84%a4%ed%8c%85\/\" title=\"\uae08\uc735 \uc11c\ube44\uc2a4 \uace0\uac1d \uc720\uc9c0 \ucee8\uc124\ud305\"  data-wpil-monitor-id=\"9068\">retention of messages among customers<\/a>:<\/p>\n<ul>\n<li><strong>\uc0ac\uc2e4\uacfc \uac10\uc815\uc5d0 \ub300\ud55c \uae30\uc5b5<\/strong> \u2013 \uc0ac\uc2e4\ubcf4\ub2e4 \uac10\uc815\uacfc \uac10\uc815 \uc0c1\ud0dc\ub97c \uae30\uc5b5\ud558\ub294 \uac83\uc774 \ub354 \uc27d\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc778\ucf54\ub529 \ud2b9\uc774\uc131<\/strong> \u2013 \uae30\uc5b5\uc740 \ud2b9\uc815 \ud658\uacbd\uacfc \ub9e5\ub77d\uc5d0\uc11c \uae30\ub85d\ub429\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uae30\uc5b5\uc774 \ubc1c\uc0dd\ud574\uc57c \ud558\ub294 \ub9e5\ub77d\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\ubd84 \uc77c\uce58 \ud6a8\uacfc<\/strong> \u2013 \uae30\uc5b5\uc740 \uc778\ucf54\ub529 \uc2dc\uc810\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \ub9c8\uc74c \uc0c1\ud0dc\uc640 &quot;\uc77c\uce58&quot;\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\uac15\ub825\ud55c \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uac1d\uc758 \ub9c8\uc74c \uc18d\uc5d0 \ub5a0\ub3c4\ub294 \uba54\uc2dc\uc9c0\uac00 \ub108\ubb34 \ub9ce\uc740 \uc2dc\ub300\uc5d0\ub294 \uae30\uc5c5\uc774 \uace0\uac1d\uc5d0\uac8c\uc11c \uba54\uc2dc\uc9c0\ub97c \uc783\uc9c0 \uc54a\ub3c4\ub85d \uacf5\ub3d9\uc758 \ub178\ub825\uc744 \uae30\uc6b8\uc774\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 \uac19\uc740 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uae30\uc5c5\uc758 \uacbd\uc6b0 \ub354\uc6b1 \uc911\uc694\ud569\ub2c8\ub2e4. <a title=\"\ube0c\ub79c\ub4dc \ud65c\uc131\ud654 \uc2dc\uc7a5 \uc870\uc0ac\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/%ea%b3%a0%ea%b0%9d%ec%9d%b4-%ea%b7%80%ed%95%98%ec%9d%98-%eb%a9%94%ec%8b%9c%ec%a7%80%eb%a5%bc-%ea%b8%b0%ec%96%b5%ed%95%98%eb%8f%84%eb%a1%9d-%eb%b3%b4%ec%9e%a5\/\" aria-label=\"Brand Activation Market Research\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":67029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-12015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=12015"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12015\/revisions"}],"predecessor-version":[{"id":81517,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12015\/revisions\/81517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/67029"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=12015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=12015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=12015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}