{"id":12005,"date":"2008-12-01T23:51:00","date_gmt":"2008-12-01T23:51:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/large-scale-research-for-small-companies\/"},"modified":"2025-09-15T23:03:48","modified_gmt":"2025-09-16T03:03:48","slug":"%ec%a4%91%ec%86%8c%ea%b8%b0%ec%97%85%ec%9d%84-%ec%9c%84%ed%95%9c-%eb%8c%80%ea%b7%9c%eb%aa%a8-%ec%97%b0%ea%b5%ac","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/large-scale-research-for-small-companies\/","title":{"rendered":"\uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \ub300\uaddc\ubaa8 \uc5f0\uad6c"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
\n\n\n

\uc791\uc131\uc790: Dmitry Shimanov, \ucd1d\uad04 \uc774\uc0ac \ub9dd\uce58\ub2e4 <\/a>\uc5f0\uad6c\uae30\uad00\uc5d0 \ubb38\uc758
SIS Worldwide Intelligence Library\uc5d0\uc11c\ub3c4 \uc561\uc138\uc2a4 \uac00\ub2a5<\/p>\n

\uc7ac\uacc4\uc5d0 \uc874\uc7ac\ud558\ub294 \ud754\ud55c \uc2e4\uc218 \uc911 \ud558\ub098\ub294 \ub9c8\ucf00\ud305 \uc870\uc0ac\uac00 \ub300\uae30\uc5c5\uc5d0\ub9cc \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc0ac\uc2e4, \uc911\uc18c\uae30\uc5c5\ub3c4 \ub2e4\uad6d\uc801 \uae30\uc5c5\ub9cc\ud07c \uc774\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4.
\uc65c? \ub124 \uac00\uc9c0 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n

First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with the extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait). Third, small companies also have to develop their brand. To this end, it is required to design an optimum combination of its attributes and evaluate its perception by the target audience. Fourth, small business means a limited advertising budget, so advertising must be as effective as possible. This is why it is vital to test advertising concepts so as to evaluate their attractiveness. These four criteria are the necessary amount of marketing research for a startup company. Of course, the list of recommended issues may be extended, but this information will be enough to make timely and well-grounded decisions regarding small business development.<\/p>\n

\ub300\ubd80\ubd84\uc758 \ucd08\ubcf4 \ucc3d\uc5c5\uac00\ub294 \uc9c1\uad00\uc744 \ud1b5\ud574 \ub098\uc5f4\ub41c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub824\uace0 \ub178\ub825\ud569\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc0ac\ub78c\ub4e4\uc758 \uc758\uacac\uc740 \ub9e4\uc6b0 \uc8fc\uad00\uc801\uc774\uba70 \ubd80\uc815\ud655\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\ubd80\ud130 \ub9c8\ucf00\ud305 \uc870\uc0ac\uc5d0 \uc790\uc2e0\uc788\uac8c \ub3c8\uc744 \ud22c\uc790\ud558\uace0 \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac00\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uac70\ub098 \uc0ac\uc5c5 \uacc4\ud68d\uc744 \uc2dc\uae30\uc801\uc808\ud558\uac8c \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uac83\uc740 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n

\uae30\uc5c5\uac00\uc5d0\uac8c \uac00\uc7a5 \ud070 \uc7a5\uc560\ubb3c \uc911 \ud558\ub098\ub294 \uc0c1\uc5c5\uc740\ud589\uc774 \uc911\uc18c\uae30\uc5c5\uc5d0 \ub300\ucd9c\uc744 \uaebc\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \ubb38\uc81c\ub294 \ud68c\uc0ac\uac00 \uc5f0\uad6c \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc7ac\ubb34 \uc131\uacfc\uc640 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud3ec\uad04\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uc0ac\uc5c5 \uacc4\ud68d\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\uba74 \ud574\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc885\ub958\uc758 \ub370\uc774\ud130\ub294 \ub300\ucd9c \uc5f0\uc7a5\uc744 \uc9c0\uc9c0\ud558\ub294 \uac15\ub825\ud55c \uadfc\uac70\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud68c\uc0ac\uac00 \ucd5c\ub300 \uc774\uc775\uc744 \ucd94\uad6c\ud55c\ub2e4\uba74 \uace0\ub824\ud574\uc57c \ud560 \ub610 \ud558\ub098\uc758 \uce21\uba74\uc740 \ucd5c\ub300 \uc218\uc694\ub97c \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \uac00\uaca9 \ud615\uc131 \uc804\ub7b5\uc744 \uc120\ud0dd\ud574\uc57c \ud558\ub294\uc9c0\uc785\ub2c8\ub2e4. \uac00\uaca9\uc774 \ucd5c\uc801\uc774\ub77c\uba74 \ucd5c\uc18c \uc2dc\uac04 \ub0b4\uc5d0 \ud22c\uc790\uae08\uc744 \ud68c\uc218\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc815\uae30\uc801\uc778 \ub300\ucd9c \uc0c1\ud658\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc804\ubc18\uc801\uc73c\ub85c \uac00\uaca9 \ud615\uc131 \ubb38\uc81c\ub294 \uc704\ud5d8 \uad00\ub9ac\uc640 \ub9e4\uc6b0 \ubc00\uc811\ud558\uac8c \uad00\ub828\ub418\uc5b4 \uc788\uc5b4 \uac00\uaca9 \uacc4\uc0b0\uc740 \ub9c8\ucf00\ud305 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud574\uc57c \ud55c\ub2e4\ub294 \uc810\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \ubd84\uc11d\ub41c \uc2dc\uc7a5 \ub0b4 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uc758 \uac00\uaca9\ub300, \uacbd\uc7c1\uc0ac\uc758 \uac00\uaca9\uc815\ucc45, \uc218\uc694\uc758 \uac00\uaca9\ud0c4\ub825\uc131, \uac00\uaca9\uc5d0 \ub530\ub978 \uae30\ub300\uc18c\ube44, \uc18c\ube44\uc790 \ud589\ub3d9\ud328\ud134 \ubc0f \uad6c\ub9e4\uc0c1\ud669, \uc18c\ube44\ud328\ud134 \ubc0f \uad6c\uc870, \ub300\uccb4\ud488\uc758 \ubc94\uc704 \ub4f1\uc758 \uc608\uc2dc\uac00 \uc81c\uacf5\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488.<\/p>\n

One more issue to be studied is forecasting market development. It is necessary to develop long-term strategies helping to promptly react to the changing market conditions. A forecast will help to build a strategy so as to take into consideration possible risks related to the entry of new market players, competitors\u2019 development plans, market indicator dynamics, factors influencing market and segment development, and other risks.<\/p>\n

\ub530\ub77c\uc11c, \ucd08\ubcf4 \ucc3d\uc5c5\uc790\uac00 \ud68c\uc0ac \ub4f1\ub85d \uc804\uc5d0 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \ubb38\uc81c\ub97c \uc0ac\uc804\uc5d0 \uace0\ub824\ud558\uace0 \ud574\uacb0\ud558\ub824\uace0 \ud55c\ub2e4\uba74 \uacbd\uc7c1 \ud658\uacbd\uc5d0 \ub300\ud55c \uc815\ubcf4 \ubd80\uc871\uc73c\ub85c \uc778\ud55c \uc218\ub9ce\uc740 \uc704\ud5d8\uc744 \ud68c\ud53c\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud305 \uc870\uc0ac\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \ud22c\uc790\uac00 \uace7 \ud68c\uc218\ub420 \uac00\ub2a5\uc131\uc744 \ud06c\uac8c \ub192\uc785\ub2c8\ub2e4.<\/p>\n

\uae30\ubd80 \ud68c\uc0ac: <\/strong><\/em>
3\uc6d4 \uc0c1\ub2f4<\/a> \uc5f0\uad6c \uae30\uad00. \ubaa8\uc2a4\ud06c\ubc14, \ub7ec\uc2dc\uc544.
\uc5f0\ub77d\ucc98: Dmitry Shimanov. info@marconsult.ru<\/a> +7 (495) 660-82-20.<\/p>\n

\uba74\ucc45 \uc870\ud56d: \uacac\ud574 \ubc0f \uc758\uacac\uc740 \uc804\uc801\uc73c\ub85c \uae30\uc5ec\uc790\uc758 \uc758\uacac\uc774\uba70 SIS International Inc.\uc758 \uc758\uacac, \uad00\uc810 \ubc0f \ubc29\ubc95\ub860\uc744 \ubc18\ub4dc\uc2dc \ubc18\uc601\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc5b4\ub5a0\ud55c \uacbd\uc6b0\uc5d0\ub3c4 SIS, \uacc4\uc5f4\uc0ac, \uc2b9\uacc4\uc790 \ub610\ub294 \uc591\uc218\uc778\uc740 \ub204\uad70\uac00\uac00 \uc774 \uc6f9 \uc0ac\uc774\ud2b8\uc5d0 \ud3ec\ud568\ub41c \uc815\ubcf4\uc5d0 \uc758\uc874\ud558\uc5ec \ubc1c\uc0dd\ud55c \uc190\uc2e4\uc774\ub098 \uc190\ud574\uc5d0 \ub300\ud574 \ucc45\uc784\uc744 \uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

\uc791\uc131\uc790: Dmitry Shimanov, \ucd1d\uad04 \uc774\uc0ac \ub9dd\uce58\ub2e4 <\/a>\uc5f0\uad6c\uae30\uad00\uc5d0 \ubb38\uc758
SIS Worldwide Intelligence Library\uc5d0\uc11c\ub3c4 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc7ac\uacc4\uc5d0 \uc874\uc7ac\ud558\ub294 \ud754\ud55c \uc2e4\uc218 \uc911 \ud558\ub098\ub294 \ub9c8\ucf00\ud305 \uc870\uc0ac\uac00 \ub300\uae30\uc5c5\uc5d0\ub9cc \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc0ac\uc2e4, \uc911\uc18c\uae30\uc5c5\ub3c4 \ub2e4\uad6d\uc801 \uae30\uc5c5\ub9cc\ud07c \uc774\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4.
\uc65c? \ub124 \uac00\uc9c0 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n

\uccab\uc9f8, \uc911\uc18c\uae30\uc5c5\uc774 \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc801\ud569\ud55c \ud2c8\uc0c8\uc2dc\uc7a5\uc744 \ucc3e\uc544\uc57c \ud55c\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uacbd\uc7c1\uc0ac\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \ubd84\uc11d\uacfc SWOT \ubd84\uc11d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub458\uc9f8, \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc740 \uadf9\uc2ec\ud55c \uacbd\uc7c1 \uc555\ub825\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ubaa8\ub4e0 \uace0\uac1d\uc744 \ubd99\uc7a1\uc544\uc57c \ud558\uba70, \uadf8\ub7ec\uae30 \uc704\ud574\uc11c\ub294 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uc815\ubcf4(\uc0ac\ud68c\uc801, \uc778\uad6c\ud1b5\uacc4\uc801 \ud2b9\uc9d5\ubd80\ud130 \uc2ec\ub9ac\ud559\uc801 \uc778\ubb3c\uae4c\uc9c0)\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":66135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=12005"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12005\/revisions"}],"predecessor-version":[{"id":68966,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/12005\/revisions\/68966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/66135"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=12005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=12005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=12005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}