{"id":11994,"date":"2013-01-17T18:31:53","date_gmt":"2013-01-17T18:31:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/loyalty-marketing\/"},"modified":"2025-09-16T21:57:44","modified_gmt":"2025-09-17T01:57:44","slug":"%eb%a1%9c%ec%97%b4%ed%8b%b0-%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/loyalty-marketing\/","title":{"rendered":"\ub85c\uc5f4\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\ub85c\uc5f4\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ubaa8\ub4e0 \uc870\uc9c1\uc758 \uc131\uacf5\uc5d0 \uc911\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-12f2764b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-12f2764b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Etnography market research (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer loyalty is a relationship of trust between an organization and its customers.&nbsp; Loyal customers can lead to profitability and can be important stakeholders for any successful organization.&nbsp; Loyalty programs often offer perks and rewards and aim to retain customers.&nbsp; In this competitive environment, loyal&nbsp;customers can play an important role in an organization\u2019s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc885\uc885 \ub2e4\uc74c\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc801\ud569\ud55c \uace0\uac1d\uc744 \uc720\uce58\ud558\uc138\uc694<\/li>\n\n\n\n<li>\uadf8\ub4e4\uc774 \uc0ac\ub3c4\ub85d \ud574\ub77c<\/li>\n\n\n\n<li>\uc790\uc8fc \uad6c\ub9e4\ud558\ub3c4\ub85d \uaca9\ub824\ud558\uc138\uc694.<\/li>\n\n\n\n<li>\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ub370\ub824\uc624\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Communicating with customers via email, phone, and print correspondence may demonstrate an organization\u2019s appreciation of its consumers.&nbsp; Information regarding sales offers, discount packages, and sales may provide clients with opportunities to purchase more.&nbsp; These special offers may proliferate among consumer groups and may furnish a company with more customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations may adopt various loyalty strategies.&nbsp; Organizations may develop unique product offerings for each customer.&nbsp; The Internet can enhance a company\u2019s ability to engage in this form of personalized marketing.&nbsp; Online stores may allow customers to fill in their personal data with an option to highlight their interest in specific products and services.&nbsp; Retail stores may compile this data through manual forms.&nbsp; Organizations may thus analyze the shopping patterns of their clients and extract their personal interest items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d\uc5d0\uac8c \ubcf4\uc0c1\ud558\ub294 \uac83\uc740 \ucda9\uc131\ub3c4\ub97c \uc5bb\uae30 \uc704\ud55c \uc911\uc694\ud55c \ub2e8\uacc4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Globalization may tighten competition within a market.&nbsp; The presence of many competitors in a market may make it more difficult to earn customers\u2019 loyalty and gain competitive advantage.&nbsp; Rewards may encourage regular customers to become loyal customers.&nbsp; These rewards may demonstrate to customers that the company really does appreciate their business.&nbsp; It is these loyal customers that may become a significant asset for the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc9c1\uc6d0 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer loyalty may be influenced by the behavior of a company&#8217;s employees.&nbsp; A friendly and welcoming attitude and efficient customer service on the part of employees may be ways to earn consumer loyalty.&nbsp; Loyal employees may influence loyal customers.&nbsp; Company policy may encourage employee satisfaction and thus may encourage these same employees to become more adept at meeting the needs its consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Policies that may motivate employees include attractive job packages, compensation, and incentives.&nbsp; Employee motivation may intrinsic as well as extrinsic.&nbsp; Intrinsic motivation may come from prestigious designations and job titles, whereas extrinsic motivation may come from high salaries, great compensation packages, and flexible working hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ko\/about-sis\/contact-sis-international-market-research\/\">\ub2e4\uc74c \ub85c\uc5f4\ud2f0 \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\uc18c\ube44\uc790 \ucda9\uc131\ub3c4\ub294 \uc870\uc9c1\uacfc \uace0\uac1d \uac04\uc758 \uc2e0\ub8b0 \uad00\uacc4\uc785\ub2c8\ub2e4. \ucda9\uc131\uc2a4\ub7ec\uc6b4 \uace0\uac1d\uc740 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \ub354\uc6b1 \uc218\uc775\uc131 \uc788\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":67280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=11994"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11994\/revisions"}],"predecessor-version":[{"id":69216,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11994\/revisions\/69216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/67280"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=11994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=11994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=11994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}