{"id":11985,"date":"2009-01-26T07:12:00","date_gmt":"2009-01-26T07:12:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-need-for-competitive-intelligence-in-this-recession\/"},"modified":"2025-09-15T23:52:29","modified_gmt":"2025-09-16T03:52:29","slug":"%ec%9d%b4%eb%b2%88-%ea%b2%bd%ea%b8%b0-%ec%b9%a8%ec%b2%b4%ea%b8%b0%ec%97%90-%ea%b2%bd%ec%9f%81%eb%a0%a5-%ec%9e%88%eb%8a%94-%ec%a0%95%eb%b3%b4%ec%9d%98-%ed%95%84%ec%9a%94%ec%84%b1","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/the-need-for-competitive-intelligence-in-this-recession\/","title":{"rendered":"\ubd88\ud669 \uc18d\uc5d0\uc11c \uacbd\uc7c1\ub825 \uc788\ub294 \uc815\ubcf4\uc758 \ud544\uc694\uc131"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\uae00\ub85c\ubc8c \uacbd\uc7c1\uc5c5\uccb4\ub294 \uc804\ub7b5\uc801 \uacc4\ud68d\uacfc \uacbd\uc7c1 \ubaa8\ub2c8\ud130\ub9c1\uc744 \uba48\ucd94\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6e8ec14f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6e8ec14f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Computer Assisted Telephone Interviewing (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\uacbd\uae30 \uce68\uccb4 \uc0c1\ud669\uc5d0\uc11c \uae30\uc5c5\uc740 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uacbd\uc7c1 \uc815\ubcf4 \uc608\uc0b0\uc744 &quot;\uc911\ub2e8&quot;\ud588\ub2e4\uace0 \ubbff\uace0 \uc2f6\uc740 \uc720\ud639\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \uc608\uc0b0\uc774 \uc0ad\uac10\ub418\ub294 \ub3d9\uc548 \uae30\uc5c5\uc774 \uacbd\uae30 \ud68c\ubcf5 \ub54c\uae4c\uc9c0 \uacbd\uae30 \uce68\uccb4 \uae30\uac04\uacfc \ud5a5\ud6c4 \uba87 \ub144\uac04 \uacbd\uc7c1 \ubaa8\ub2c8\ud130\ub9c1\uc744 \uacc4\uc18d\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc9c0\uc18d\uc801\uc778 \uacbd\uc7c1 \uc815\ubcf4 \ubaa8\ub2c8\ud130\ub9c1\uc758 \ud544\uc694\uc131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138\uacc4 \uacbd\uc81c\uac00 \ub354\uc6b1 \uc704\ucd95\ub420 \uc218 \uc788\uc9c0\ub9cc, \uc77c\ubd80 \ub2e4\uad6d\uc801 \uae30\uc5c5\uc740 \ub2e4\ub978 \uae30\uc5c5\uc744 \ud76c\uc0dd\uc2dc\ud0a4\uba74\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \ubc88\ucc3d\ud560 \uac83\uc774\uba70, \uc774\ub7ec\ud55c \uc5b4\ub824\uc6b4 \uacbd\uc81c \uc2dc\uae30\uc5d0 \uadf8 \uae30\uc5c5\uc740 \uadf8\ub300\ub85c \uc720\uc9c0\ub418\uac70\ub098 \uc2e4\ud328\ud560 \uac83\uc774\ub77c\ub294 \uc810\uc5d0 \uc720\uc758\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not all industries and companies are created equal \u2013 Nor do they compete on a level playing ground \u2013 particularly during a recession. During good economic times, companies can compete on a \u201clevel playing ground\u201d as they have access to capital, the equity markets, and they are well-staffed. However, during a period of a credit crisis, limited liquidity, downsizing, and foreseeable economic uncertainty, the consequences of stopping a CI global monitoring process could have the potential result of reduced market share and limited market opportunities over the long term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uacbd\uae30 \uce68\uccb4\uae30 \ub3d9\uc548 \uc800\ub834\ud55c CI \ubaa8\ub2c8\ud130\ub9c1 \ud504\ub85c\uadf8\ub7a8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \uae30\uc5c5\uc774 \ud569\ub9ac\uc801\uc73c\ub85c \uace0\ub824\ud560 \uc218 \uc788\ub294 \uc800\ub834\ud55c CI \ubaa8\ub2c8\ud130\ub9c1 \ud504\ub85c\uadf8\ub7a8\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Low-cost CI monitoring programs and monthly retainer programs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc740 \ud574\ub2f9 \uad6d\uac00\uc758 \uc8fc\uc694 \uc624\ud53c\ub2c8\uc5b8 \ub9ac\ub354\uc758 1\ucc28 \uc5f0\uad6c\uc640 \ud568\uaed8 2\ucc28 \uc5f0\uad6c\uc758 \uc5f0\uad6c \ubc29\ubc95\ub860\uc744 \ud65c\uc6a9\ud558\ub294 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \uc6d4\ubcc4 \ucd94\uc801 \ud504\ub85c\uadf8\ub7a8\uc744 \uc5f0\uad6c \uacf5\uae09\uc5c5\uccb4\uc5d0 \uc758\ub8b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \ud2b9\uc815 \uc9c0\uc5ed \ub610\ub294 \uad6d\uac00\uc758 \ud0c0\uac9f \uacbd\uc7c1\uc0ac \ud504\ub85c\ud544<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc740 \uacbd\uc7c1\uc0ac\uc758 \uc2e0\uc81c\ud488 \uac1c\ubc1c \ud65c\ub3d9, \ud655\uc7a5 \uacc4\ud68d, \ud569\ubcd1 \ubc0f \uc778\uc218 \ud65c\ub3d9, \uc804\ub7b5\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uae30 \uc704\ud574 \ud2b9\uc815 \uc9c0\uc5ed \ub610\ub294 \uad6d\uac00\uc758 \ud0c0\uac9f \uacbd\uc7c1\uc0ac \ud504\ub85c\ud544\uc5d0 \uc758\ub8b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \uc81c\ud488 \ubd80\ubb38 \ubc0f \uc9c0\uc5ed\ubcc4 \uc2dc\uc7a5 \uae30\ud68c \ubd84\uc11d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many strong companies see the value in continuing to develop their short-term and long-term strategy in spite of the economic downturn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uba87 \uac00\uc9c0 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \uc5f0\uad6c \ubc29\ubc95:<\/h2>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Instead of commissioning several countries or regions, do homework first and target specific regions or countries for the \u201clow-hanging fruit\u201d<\/li>\n\n\n\n<li>\uac00\uc7a5 \uac15\ub825\ud55c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc758 \uc218\ucd9c\uc744 \ubaa9\ud45c\ub85c \ud558\uace0, &quot;\ubaa8\ub4e0 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4&quot;\uc758 \uae00\ub85c\ubc8c \ud655\uc7a5\uc744 \ucd95\uc18c\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc218\ucd9c \ubc0f \uae00\ub85c\ubc8c \ud310\ub9e4 \uae30\ud68c\ub97c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \uac00\uaca9 \ud3ec\uc778\ud2b8\uc640 \uad6d\uac00\ubcc4 \ud658\uc728 \ubcc0\ub3d9\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Not to Do During a Recession<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Shelving markets and regions because they have a short-term burst in their bubble<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An example of this is market expansion plans in the Middle East and North Africa Region. During the \u201cblack gold\u201d rush of the past few years to the United Arab Emirates and other Middle Eastern countries, companies were expanding at a high growth rate to \u201cget in the game.\u201d Now, since the price of oil is down from its historical levels, several firms have stopped their Middle East expansion efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this region will likely continue to grow in terms of its demographics over the long term. With high population growth, young populations, and large family sizes, this region will likely grow in the future in terms of household consumer products, transportation, retail, financial services, and healthcare services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \uc219\uc81c\ub97c \ud558\ub294 \uac83\uc744 \uc78a\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \uacbd\uc7c1\uc790\ub4e4\uc740 \uacc4\uc18d\ud574\uc11c \uc219\uc81c\ub97c \ud560 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uac83\uc740 \uc911\uc694\ud55c \uba54\uc2dc\uc9c0\uc785\ub2c8\ub2e4. \uadc0\ud558\uc758 \uae00\ub85c\ubc8c \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc5ec\uc804\ud788 \ud574\uc678 \uc2dc\uc7a5 \uae30\ud68c\ub97c \uacc4\uc18d \uc870\uc0ac\ud558\uace0 \uc2dc\uc7a5 \uae30\ud68c\ub97c \ud3ec\ucc29\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc219\uc81c\ub098 \uc5f0\uad6c\ub97c \uc18c\ud640\ud788 \ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \uad6d\ub0b4 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc2dc\uc7a5 \uc870\uc0ac\ub098 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc815\ubcf4 \uc608\uc0b0\uc744 \ud22c\uc785\ud558\ub294 \ub3d9\uc548 \uc774\ub4e4 \uad6d\uac00 \ub610\ub294 \ud574\ub2f9 \uc9c0\uc5ed \uc778\uc811 \uad6d\uac00\uc758 \uad6d\ub0b4 \uacbd\uc7c1\uc5c5\uccb4\ub294 \uac15\ub825\ud55c \uacbd\uc7c1 \ub178\ub825\uc744 \uacc4\uc18d\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \uad6d\ub0b4 \ubc0f \uc804 \uc138\uacc4 \ud604\uc7a5 \uc0ac\ubb34\uc18c\uc5d0\uc11c \ub9e4\uc6b0 \uc800\ub834\ud55c \uc2dc\uc7a5 \uc815\ubcf4 \uc218\uc9d1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A cost-effective and high-value way to gather local domestic and global market and competitive intelligence is to \u201ctap\u201d your local field and sales offices. They offer on-the-ground intelligence and insight and can be tremendously useful in strategic decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc694\uc57d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, global multinational firms that continue their CI and MI monitoring efforts during an economic downturn are prone to reap the benefits when the economy begins to point north again.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c \uacbd\uc7c1\uc5c5\uccb4\ub294 \uc804\ub7b5 \uacc4\ud68d \ubc0f \uacbd\uc7c1 \ubaa8\ub2c8\ud130\ub9c1\uc744 \uc911\ub2e8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uacbd\uae30 \uce68\uccb4\uac00 \ubc1c\uc0dd\ud558\uba74 \uae30\uc5c5\uc740 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uacbd\uc7c1 \uc815\ubcf4 \uc608\uc0b0\uc744 &quot;\uc911\ub2e8&quot;\ud588\ub2e4\uace0 \ubbff\uace0 \uc2f6\uc740 \uc720\ud639\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \uc608\uc0b0\uc774 \uc0ad\uac10\ub418\ub294 \ub3d9\uc548 \uae30\uc5c5\uc774 \ud574\ub2f9 \uc5f0\ub3c4 \ubc0f \ud5a5\ud6c4 \uba87 \ub144\uac04 \uacbd\uc7c1 \ubaa8\ub2c8\ud130\ub9c1\uc744 \uacc4\uc18d\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. <a title=\"\ubd88\ud669 \uc18d\uc5d0\uc11c \uacbd\uc7c1\ub825 \uc788\ub294 \uc815\ubcf4\uc758 \ud544\uc694\uc131\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/the-need-for-competitive-intelligence-in-this-recession\/\" aria-label=\"The Need for Competitive Intelligence in a Recession\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":64206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=11985"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11985\/revisions"}],"predecessor-version":[{"id":68992,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11985\/revisions\/68992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64206"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=11985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=11985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=11985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}