{"id":11964,"date":"2013-01-29T19:04:37","date_gmt":"2013-01-29T19:04:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/"},"modified":"2025-09-16T22:03:25","modified_gmt":"2025-09-17T02:03:25","slug":"tv%ec%99%80-%ec%9d%b8%ec%87%84-%ea%b4%91%ea%b3%a0%eb%8a%94-%eb%b0%94%ec%9d%b4%eb%9f%b4-%eb%b9%84%eb%94%94%ec%98%a4%ec%99%80-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%86%8c%ec%85%9c-%eb%af%b8%eb%94%94%ec%96%b4","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/","title":{"rendered":"\ubc14\uc774\ub7f4 \ube44\ub514\uc624 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

\uad11\uace0 \ubc29\uc2dd\ubcf4\ub2e4 \ub0a0\uc528\ub9cc \ub354 \ube60\ub974\uac8c \ubcc0\ud569\ub2c8\ub2e4.<\/h2>\n

Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.<\/p>\n

\ubc14\uc774\ub7ec\uc2a4\uc131 \ub3d9\uc601\uc0c1\uc758 \uc99d\uac00<\/h2>\n

\uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uae30\uc874 TV\ub97c \uc2dc\uccad\ud558\uace0 \uc778\uc1c4 \uad11\uace0\ub97c \uc77d\ub294 \ub370 \ub354 \uc801\uc740 \uc2dc\uac04\uc744 \uc18c\ube44\ud569\ub2c8\ub2e4. \uc624\ud788\ub824 \uadf8\ub4e4\uc740 YouTube\uc640 TiVo\ub97c \uc2dc\uccad\ud558\uace0 \uc788\uc73c\uba70 Facebook, Pinterest, Twitter \ubc0f \uae30\ud0c0 \uc9c0\uc18d\uc801\uc73c\ub85c \ub4f1\uc7a5\ud558\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \ub85c\uadf8\uc778\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc774\ub7f0 \ud658\uacbd\uc5d0 \ub9d0 \uadf8\ub300\ub85c \uc801\uc751\ud558\uc9c0 \uc54a\uc73c\uba74 \uba78\ub9dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc88b\uc740 \uc18c\uc2dd\uc740 \uc774\ub7ec\ud55c \ucd5c\uc2e0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9e4\uccb4\uc5d0 \ub300\ud55c \uc57d\uac04\uc758 \uc5f0\uad6c\uc640 \ud6a8\uacfc\uc801\uc778 \uc801\uc6a9\uc744 \ud1b5\ud574 \ud604\uba85\ud55c \ud68c\uc0ac\uac00 \uc774\ub97c \ud1b5\ud569\ud558\uace0 \uc131\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc628\ub77c\uc778 \ube44\ub514\uc624\ub294 \ubaa8\ub4e0 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc6d0\ud558\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \ub370 \uc810\uc810 \ub354 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\uae30\uc5c5\ub4e4\uc740 \uc774\ubbf8 \uc628\ub77c\uc778 \ube44\ub514\uc624 \ud65c\uc6a9\uc5d0 \uae4a\uc774 \ube60\uc838 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81 \uad11\uace0 <\/span><\/span>\uad00\ub828\uc131\uacfc \ubc88\uc601\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uad11\uace0\ud569\ub2c8\ub2e4. \ud55c\ub54c \ud0c0\uac9f \uace0\uac1d\uc774 \uc608\uc0c1\ub300\ub85c TV \uc55e\uc5d0 \uc549\uc544 \uc788\uc5c8\ub2e4\uba74 \uc624\ub298\ub0a0\uc5d0\ub294 \uc628\ub77c\uc778\uc5d0 \uc788\uc744 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc73c\uba70 \uc8fc\uc758 \uc9c0\uc18d \uc2dc\uac04\uc740 \ub354 \uc9e7\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub0ae\uacfc \ubc24\uc5d0\ub3c4 \ubc1c\uc0dd\ud558\uba70 \uc9c1\uc6d0\ub4e4\uc740 \ud798\ub4e0 \uc5c5\ubb34\uc5d0\uc11c \ube60\ub978 \ud734\uc2dd\uc744 \uc704\ud574 \uc628\ub77c\uc778\uc73c\ub85c \uc9c0\ub8e8\ud568\uc744 \ud53c\ud569\ub2c8\ub2e4.<\/p>\n

\ubc14\uc774\ub7f4 \ube44\ub514\uc624\uc758 \uae30\ud68c<\/h2>\n

\uc774\ub7ec\ud55c \ubc14\uc774\ub7ec\uc2a4\uc131 \uc628\ub77c\uc778 \ube44\ub514\uc624\uc640 \uc6f9 \uc5d0\ud53c\uc18c\ub4dc\uc5d0\ub294 \ub85c\uace0, \ud504\ub85c\ubaa8\uc158 \ud14d\uc2a4\ud2b8, '\ud504\ub9ac\ub864' \ub4f1\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc73c\uba70, \uc6d0\ud558\ub294 \ucf58\ud150\uce20\ub97c \ubcf4\uae30 \uc804\uc5d0 \ubc18\ub4dc\uc2dc \ud655\uc778\ud574\uc57c \ud558\ub294 \uc9e7\uc740 \uc18c\uac1c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\ub97c \uc18c\ud654\ud560 \uc758\uc9c0\uc640 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub294 \uc0ac\ub85c\uc7a1\ud600 \uc788\uace0 \uc138\uc2ec\ud55c \uccad\uc911\uc774\uba70, \uc2a4\ub9c8\ud2b8 \uba38\ub2c8\ub294 \uc810\uc810 \ub354 \uae30\uc874\uc758 TV \ubc0f \uc778\uc1c4 \uad11\uace0\uc5d0\uc11c \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uc0c8\ub86d\uace0 \ud6a8\uacfc\uc801\uc778 \uc218\ub2e8\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc601\ub9ac\ud55c \uae30\uc5c5\ub4e4\uc740 \uc81c\ud488 \ubc30\uce58\ub098 \ud504\ub85c\uadf8\ub7a8 \ub300\uc0ac\uc5d0 \ub300\ud55c \ub300\ubcf8 \uc0bd\uc785\uc744 \ud1b5\ud574 \ucf54\ubbf8\ub514 \ube44\ub514\uc624\ub098 \uc778\uae30 \uc6f9 \ud504\ub85c\uadf8\ub798\ubc0d\uc5d0 \uc790\uc2e0\uc744 \ud1b5\ud569\ud558\ub294 \ubc29\ubc95\ub3c4 \ucc3e\uc544\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc73c\ub85c TiVo\uc758 \uad11\uace0 \uac74\ub108\ub6f0\uae30 \ub2a5\ub825\uc740 \uc88c\uc808\ub418\uace0 \uad11\uace0\uc640 \uc608\uc220\uc740 \uc6cc\ud640\uc870\ucc28 \uc0c1\uc0c1\ud558\uc9c0 \ubabb\ud588\ub358 \ubc29\uc2dd\uc73c\ub85c \uad50\ucc28\ud569\ub2c8\ub2e4.<\/p>\n

It\u2019s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business are infinite. Better to embrace the new than be left behind.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today\u2019s consumers spend less time watching conventional television and reading print … \uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":63638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":69222,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11964\/revisions\/69222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/63638"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}