{"id":11942,"date":"2009-03-14T20:28:00","date_gmt":"2009-03-14T20:28:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/becoming-a-hidden-champion-in-niche-marketing\/"},"modified":"2025-09-16T01:03:35","modified_gmt":"2025-09-16T05:03:35","slug":"%ed%8b%88%ec%83%88-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ed%9e%88%eb%93%a0%ec%b1%94%ed%94%bc%ec%96%b8%ec%9d%b4-%eb%90%98%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ko\/%ed%8b%88%ec%83%88-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ed%9e%88%eb%93%a0%ec%b1%94%ed%94%bc%ec%96%b8%ec%9d%b4-%eb%90%98%eb%8b%a4\/","title":{"rendered":"\ud788\ub4e0\ucc54\ud53c\uc5b8 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \ud2c8\uc0c8\ub9c8\ucf00\ud305"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-f9d31914\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f9d31914\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Optimizing Multi-Channel Marketing Strategies (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h2><em>\ud788\ub4e0\ucc54\ud53c\uc5b8<\/em>\u00a0\ub300\uc911\uc5d0\uac8c \uc0c1\ub300\uc801\uc73c\ub85c \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc558\uc9c0\ub9cc \ubd80\ub7ec\uc6cc\ud560 \ub9cc\ud55c \uc131\uacfc\ub97c \ub0b8 \uae30\uc5c5\uc774\ub2e4.<\/h2>\n<p>They are profitable niche players that focus on segments whose needs they can best meet.\u00a0 They can achieve Competitive Advantages that larger and smaller companies cannot, such as strong Differentiation, Brand Positioning, Customer Loyalty, and lower unit production costs.<\/p>\n<h2>\ud2b9\uc9d5 <em>\ud788\ub4e0\ucc54\ud53c\uc5b8<\/em><\/h2>\n<ul>\n<li>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud558\ub77d<\/li>\n<li>\ub192\uc740 \uc218\uc900\uc758 \uace0\uac1d \ub9cc\uc871\ub3c4<\/li>\n<li>\ub192\uc740 \uace0\uac1d \uc720\uc9c0\uc728<\/li>\n<li>\ub192\uc740 \uc218\uc775\uc131<\/li>\n<\/ul>\n<h2>\ud788\ub4e0 \ucc54\ud53c\uc5b8\uc758 \uc608<\/h2>\n<p>Sensata Technologies is a leading supplier of sensors and controls. Few people know about this major company, even though its products impact the automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air conditioning, data, telecommunications, recreational vehicle, and marine industries. In a decade, it has become a billion dollar company with a strong niche.<\/p>\n<p>Kohler is another example of a hidden champion. The company is a mid-sized <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%84%b8%ea%b3%84-%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%96%91%ec%a0%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ed%9a%8c%ec%82%ac\/\" title=\"\ucd5c\uace0\uc758 \uae00\ub85c\ubc8c \uc591\uc801 \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\"  data-wpil-monitor-id=\"8844\">company expanding globally<\/a>. But its focus remains not on being a meandering conglomerate, but a faucet manufacturer focused on consumers first and their desires for attractive and functional faucets. Unlike competitors focused predominately on <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%95%80%ed%85%8c%ed%81%ac-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85-%ec%97%b0%ea%b5%ac\/%ea%b0%80%ea%b2%a9-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uac00\uaca9 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"8841\">market share and price<\/a> competitiveness, Kohler focuses on the consumer (her appetite for design, technology and service) and is noted for its excellence as a result. Many consumers may not even know about Kohler, but plumbers as primary purchasers do because Kohler fulfills their needs.<\/p>\n<h2>Why the Hidden Champion Strategy works:<\/h2>\n<ul>\n<li>Difficulty in building <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%b6%a9%ea%b2%a9%ea%b4%91%ea%b3%a0%ec%99%80-%ec%b6%a9%ea%b2%a9%eb%a7%88%ec%bc%80%ed%8c%85\/\" title=\"\ucda9\uaca9\uad11\uace0 \ubc0f \ucda9\uaca9\ub9c8\ucf00\ud305\"  data-wpil-monitor-id=\"7544\">brand name recognition in mature markets<\/a><\/li>\n<li>Inability of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%97%ac%ed%96%89-%ea%b4%80%ea%b4%91-%ed%99%98%eb%8c%80-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ec%97%ac%ed%96%89-%ea%b0%80%ec%9d%b4%eb%93%9c-%ed%9a%8c%ec%82%ac-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uad00\uad11\uc548\ub0b4\ud68c\uc0ac \uc2dc\uc7a5\uc870\uc0ac\"  data-wpil-monitor-id=\"8842\">companies to serve every market<\/a> segment<\/li>\n<li>Focus on continuous innovation, best service, and customer value, instead of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%9d%b8%ed%94%8c%eb%a3%a8%ec%96%b8%ec%84%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc778\ud50c\ub8e8\uc5b8\uc11c \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"8843\">market share and influence<\/a><\/li>\n<li>\ucd5c\uace0 \uacbd\uc601\uc9c4\uc740 \uace0\uac1d\uacfc \uc9c1\uc811 \uc811\ucd09\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub300\ud615 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uace0\uac1d \ub9cc\uc871\uacfc \uace0\uac1d\uc5d0\uac8c \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uac00\ub2a5\uc131<\/li>\n<\/ul>\n<h2>\u00a0<\/h2>\n<h2><a href=\"https:\/\/www.sisinternational.com\/ko\/about-sis\/contact-sis-international-market-research\/\">\ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5 \ucee8\uc124\ud305 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\ud788\ub4e0\ucc54\ud53c\uc5b8\uc740 \ub300\uc911\uc5d0\uac8c \uc0c1\ub300\uc801\uc73c\ub85c \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc558\uc9c0\ub9cc \ubd80\ub7ec\uc6cc\ud560 \ub9cc\ud55c \uc131\uacfc\ub97c \ub0b8 \uae30\uc5c5\uc774\ub2e4.<\/p>","protected":false},"author":1,"featured_media":64895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=11942"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11942\/revisions"}],"predecessor-version":[{"id":81485,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/posts\/11942\/revisions\/81485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64895"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=11942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/categories?post=11942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/tags?post=11942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}