{"id":58573,"date":"2025-06-02T01:01:45","date_gmt":"2025-06-02T05:01:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=58573"},"modified":"2026-05-05T16:55:43","modified_gmt":"2026-05-05T20:55:43","slug":"quantitative-research-in-new-york","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/north-america\/%eb%af%b8%ea%b5%ad-%ec%b7%a8%ec%9e%ac\/quantitative-research-in-new-york\/","title":{"rendered":"Quantitative Research in New York for Industrial Leaders"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ko\/brand-audit-in-new-york-the-complete-guide-to-strengthening-your-brand\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">\uc591\uc801 \uc5f0\uad6c<\/a> in New <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%eb%af%b8%ea%b5%ad\/%eb%af%b8%ea%b5%ad-%ec%b7%a8%ec%9e%ac\/%ec%9d%bc%eb%a6%ac%eb%85%b8%ec%9d%b4%ec%a3%bc-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">York<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-e1f3ec2f\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-e1f3ec2f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-19-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Quantitative research (19)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-19-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-19.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n<p>Your research firm won&#8217;t tell you this uncomfortable truth: New York breaks conventional <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%eb%af%b8%ea%b5%ad\/%eb%af%b8%ea%b5%ad-%ec%b7%a8%ec%9e%ac\/%eb%b2%84%eb%aa%ac%ed%8a%b8%ec%9d%98-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">quantitative<\/a> methodologies. The same approaches that work flawlessly in Dallas or Atlanta lead to catastrophic failures here.<\/p>\n<p>Let me show you why smart money is completely reinventing quantitative research in New York \u2013 and why you should be terrified if you&#8217;re still using traditional methods.<\/p>\n<div class=\"wp-block-columns has-global-color-9-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-effc9f5e0aa007ed2f26d242ad77ec24 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-rank-math-toc-block\" style=\"font-size:15px\" id=\"rank-math-toc\">\n<h2>Table of Contents<\/h2>\n<nav>\n<ul>\n<li><a href=\"#what-is-quantitative-research-in-new-york\">What is Quantitative Research in New York?<\/a><\/li>\n<li><a href=\"#what-makes-quantitative-research-in-new-york-so-valuable\">What Makes Quantitative Research in New York So Valuable?<\/a><\/li>\n<li><a href=\"#merging-market-research-with-business-strategy\">Merging Market Research with Business Strategy<\/a><\/li>\n<li><a href=\"#the-dangerous-illusion-of-new-york-quantitative-research\">The Dangerous Illusion of New York Quantitative Research<\/a><\/li>\n<li><a href=\"#the-fatal-flaws-destroying-your-data\">The Fatal Flaws Destroying Your Data<\/a><\/li>\n<li><a href=\"#the-methodological-revolution-smart-companies-are-embracing\">The Methodological Revolution Smart Companies Are Embracing<\/a><\/li>\n<li><a href=\"#the-borough-by-borough-reality-thats-costing-you-millions\">The Borough-By-Borough Reality That&#8217;s Costing You Millions<\/a><\/li>\n<li><a href=\"#the-advanced-techniques-creating-unfair-advantages\">The Advanced Techniques Creating Unfair Advantages<\/a><\/li>\n<li><a href=\"#the-hidden-opportunities-most-brands-are-missing\">The Hidden Opportunities Most Brands Are Missing<\/a><\/li>\n<li><a href=\"#inside-the-focus-groups-recruitment-toolbox\">Inside the Quantitative Research in New York Toolbox<br \/>\n<\/a><\/li>\n<li><a href=\"#why-sis-international-dominates-new-york-quantitative-research\">Why SIS International Dominates New York Quantitative Research<\/a><\/li>\n<li><a href=\"#fa-qs\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<p><strong>\u2705 Listen to this PODCAST EPISODE here:<\/strong><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/episode\/4YvNNHWABTD7emWAbxF8eO?si=3dc13b3372034a87\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<h1>Quantitative Research in New York: How Industrial Leaders Build Decision-Grade Evidence<\/h1>\n<p>New York concentrates more procurement authority per square mile than any other <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%eb%af%b8%ea%b5%ad\/%eb%9d%bc%ed%8b%b4-%ec%95%84%eb%a9%94%eb%a6%ac%ec%b9%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%ec%97%90%ec%bd%b0%eb%8f%84%eb%a5%b4\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">market<\/a> on earth. For industrial firms, that density is a research asset.<\/p>\n<p>Quantitative research in New York gives Fortune 500 leaders direct statistical access to specifiers, distributors, plant operators, and capital allocators clustered across the tri-state corridor. The metro hosts headquarters for industrial buyers in construction, energy, finance-backed manufacturing, and logistics. It also hosts the engineers, architects, and consulting specifiers who shape national bills of material. A well-designed sample drawn here informs decisions far beyond the city limits.<\/p>\n<h2>Why New York Anchors Industrial Quantitative Research<\/h2>\n<p>The tri-state region functions as a control tower for industrial demand. Procurement teams at Honeywell, Eaton, Emerson, and ABB maintain commercial operations within a two-hour radius. Engineering specifiers at AECOM, WSP, and Jacobs sit inside the same corridor. Capital allocators at BlackRock, KKR, and Brookfield Infrastructure shape the demand curves for industrial assets from the same zip codes.<\/p>\n<p>This concentration solves a structural problem in industrial sampling. National panels rarely deliver enough senior specifiers in a single wave to support segmentation. New York fieldwork produces sample density at the seniority levels that matter, including VP Engineering, Director of Procurement, and Plant Manager roles with signing authority above seven figures.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International Research has found that quantitative studies fielded in the New York metro consistently yield higher response rates from senior industrial buyers than equivalent national online panels, particularly when paired with in-person CLT venues in Midtown or Jersey City.<\/span><\/p>\n<h2>What Decision-Grade Quantitative Research Looks Like<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" class=\"gb-image gb-image-c1b3cc65\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Quantitative-Research-Infographic-683x1024.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Quantitative-Research-Infographic-683x1024.jpg 683w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Quantitative-Research-Infographic-200x300.jpg 200w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Quantitative-Research-Infographic-768x1152.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Quantitative-Research-Infographic-8x12.jpg 8w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/Quantitative-Research-Infographic.jpg 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n<p>The conventional approach treats quantitative research as a survey exercise. The better approach treats it as decision architecture. Each instrument is built backward from a specific commercial choice: a pricing move, a channel shift, a product launch, an aftermarket revenue strategy.<\/p>\n<p>For industrial clients, this means three disciplines work together. Conjoint analysis isolates willingness-to-pay across feature bundles. MaxDiff scaling forces trade-offs across attributes that respondents claim are equally important. TURF analysis identifies the smallest portfolio that reaches the largest qualified buyer base. The output is a model, not a deck.<\/p>\n<p>The mistake weaker programs make is sampling end users when the decision belongs to specifiers. In industrial categories, the engineer writes the spec, the procurement officer negotiates terms, and the plant manager approves operational fit. A quantitative instrument that misses any of these three roles produces statistically clean answers to the wrong question.<\/p>\n<h2>The New York Sample Advantage for B2B Industrial Categories<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-c8bb3579\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-6-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Quantitative reseasrch in London Qualitative research in London (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-6-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-6.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<p>Industrial buyers in New York carry portfolios that span North America. A Director of Procurement at a Fortune 500 industrial in Stamford typically oversees plants in the Carolinas, Ohio, and northern Mexico. A specifier at a Manhattan engineering firm influences bills of material on projects from Houston to Toronto. Sampling here produces national signal at metro cost.<\/p>\n<p>The density also enables rare-population studies that fail elsewhere. Total cost of ownership benchmarking for medium-voltage switchgear, installed base analytics for industrial automation, supplier qualification audits across reshored manufacturing footprints. These studies require respondents who are functionally impossible to recruit at scale outside three or four global cities. New York is the largest of them.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Industrial Research Need<\/th>\n<th>Sample Type<\/th>\n<th>NY Metro Advantage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Specifier preference modeling<\/td>\n<td>Engineers, architects<\/td>\n<td>High concentration of national A&amp;E firms<\/td>\n<\/tr>\n<tr>\n<td>Procurement TCO benchmarking<\/td>\n<td>VP\/Director Procurement<\/td>\n<td>Tri-state HQ density<\/td>\n<\/tr>\n<tr>\n<td>Aftermarket revenue sizing<\/td>\n<td>Plant managers, MRO buyers<\/td>\n<td>Northeast manufacturing corridor access<\/td>\n<\/tr>\n<tr>\n<td>Capital allocator sentiment<\/td>\n<td>Infrastructure PE, asset managers<\/td>\n<td>Midtown and Greenwich concentration<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<h2>Methodology Choices That Separate Strong Programs<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/visual-selection-1024x559.png\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" class=\"wp-image-58870\" style=\"width:783px;height:auto\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/visual-selection-1024x559.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/visual-selection-300x164.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/visual-selection-768x419.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/visual-selection-1536x838.png 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/visual-selection-18x10.png 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/visual-selection.png 1728w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>The strongest quantitative programs in this market combine three elements that mediocre programs treat as alternatives.<\/p>\n<p>First, hybrid fielding. Online panels deliver speed and reach. In-person CLT venues in Midtown deliver depth and credibility with senior B2B respondents who do not complete unsolicited surveys. The right ratio depends on the decision at stake, not the budget cycle.<\/p>\n<p>Second, weighted sampling against the installed base, not the population. Industrial markets are not democratic. A facility with 4,000 employees and a $90 million MRO budget should not carry the same weight as a 40-person job shop. Programs that ignore installed-base weighting produce averages that describe no real customer.<\/p>\n<p>Third, integration with qualitative front-end work. <span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s pattern across industrial engagements in the Northeast indicates that quantitative instruments built without preceding B2B expert interviews routinely miss two to three decision criteria that respondents will not surface in a closed-ended survey.<\/span> The expert interview phase is where the right questions get written.<\/p>\n<h2>The SIS Approach to Quantitative Research in New York<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-4650758e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-10-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Quantitative research (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-10-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-10.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<p>SIS International runs quantitative research in New York across financial services, healthcare, industrial, automotive, and consumer categories. The standing infrastructure includes recruited panels of senior specifiers, CLT venues across Manhattan and the outer boroughs, and ethnographic field teams for paired observation studies. Recent industrial engagements have covered car clinics, mobile product testing, smartphone usage benchmarking, and competitive intelligence sweeps for Fortune 500 acquirers.<\/p>\n<p>The differentiator is the integration of methods. A market entry assessment for an industrial OEM may begin with twenty B2B expert interviews, move to a quantitative conjoint with 400 specifiers across the tri-state, and conclude with a competitive intelligence overlay on regional distributors. Each phase informs the next. The output is a decision model the client uses for eighteen to thirty-six months, not a one-time report.<\/p>\n<h2>The SIS Decision-Grade Quantitative Framework<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-b644c9d1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-17-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Quantitative research (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-17-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-17.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<p>Four sequential stages convert New York fieldwork into commercial action.<\/p>\n<p><strong>1. Decision Mapping.<\/strong> Identify the specific commercial choice. Pricing, channel, product, market entry, or M&amp;A diligence. Specify the financial threshold the research must clear.<\/p>\n<p><strong>2. Role-Weighted Sampling.<\/strong> Build the sample from the buying center, not the population. Specifier, procurement, operator, and approver each represented at the right ratio.<\/p>\n<p><strong>3. Hybrid Instrumentation.<\/strong> Online for reach, in-person CLT for depth, conjoint and MaxDiff for trade-off precision.<\/p>\n<p><strong>4. Installed-Base Weighting.<\/strong> Weight responses by purchasing power, not headcount, before any recommendation is signed.<\/p>\n<h2>Where Quantitative Research in New York Delivers Highest Return<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-ff42df91\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/new-York-4-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"new York (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/new-York-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/new-York-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/new-York-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/new-York-4-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/new-York-4.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<p>Three use cases consistently produce the strongest ROI for industrial clients. Pricing optimization on configurable products, where conjoint reveals willingness-to-pay gradients that internal sales data cannot. Aftermarket revenue strategy, where the installed base in the Northeast is large enough to model service attach rates with statistical confidence. And competitive displacement studies, where the density of multi-vendor accounts in the tri-state allows clean head-to-head benchmarking against named incumbents.<\/p>\n<p>The firms that win in industrial categories treat New York not as one market among many, but as the densest available laboratory for quantitative research on national and global industrial demand. The sample is here. The question is whether the instrument is built to use it.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\">SIS \uad6d\uc81c<\/a> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, <a href=\"https:\/\/www.sisinternational.com\/ko\/%eb%89%b4%ec%9a%95%ea%b3%bc-%ed%94%8c%eb%a1%9c%eb%a6%ac%eb%8b%a4%ec%9d%98-%eb%b6%80%eb%8f%99%ec%82%b0-%ea%b2%bd%ec%9f%81%ec%9e%90\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">strategies<\/a>, reports, and insights for decision-making. We also conduct interviews, surveys, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9-%ec%8b%9c%ec%84%a4-%eb%89%b4%ec%9a%95\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/a>, and other <a href=\"https:\/\/www.linkedin.com\/pulse\/future-market-research-already-here-its-better-cfssf\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\" target=\"_blank\" rel=\"noopener\">\uc2dc\uc7a5 \uc870\uc0ac<\/a> methods and approaches. <a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\">\ubb38\uc758\ud558\uae30<\/a> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" 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sis-hreflang-end --><\/p>\n<section class=\"sis-related-recovered\" data-sis-recovered-section=\"1\">\n<h3>Related SIS Resources<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%97%94%ed%84%b0%ed%85%8c%ec%9d%b8%eb%a8%bc%ed%8a%b8-%eb%af%b8%eb%94%94%ec%96%b4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%eb%89%b4%ec%9a%95%ec%97%90%ec%84%9c-%ec%97%94%ed%84%b0%ed%85%8c%ec%9d%b8%eb%a8%bc%ed%8a%b8%ec%99%80-%ec%98%81%ed%99%94-%ec%97%b0%ea%b5%ac%eb%a5%bc-%ec%88%98%ed%96%89%ed%95%98%eb%8a%94-%eb%b0%a9\/\" class=\"sis-link-recovered\">conduct periodic quantitative research in New York<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%eb%af%b8%ea%b5%ad\/%eb%af%b8%ea%b5%ad-%ec%b7%a8%ec%9e%ac\/%ec%95%84%ec%9d%b4%ec%98%a4%ec%99%80%ec%9d%98-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" class=\"sis-link-recovered\">market response without expensive global research<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ed%9e%88%ed%8a%b8%eb%a7%b5-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" class=\"sis-link-recovered\">researchers use transit lines to map<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/how-to-design-effective-surveys-for-quantitative-research\/\" class=\"sis-link-recovered\">quantitative research to be surveys<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/van-westendorp-price-sensitivity-meter\/\" class=\"sis-link-recovered\">sensitivity to the pricing<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%86%8c%eb%b9%84%ec%9e%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" class=\"sis-link-recovered\">consumers in America<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ea%b0%9c%eb%85%90-%ec%97%b0%ea%b5%ac-%ec%a6%9d%eb%aa%85\/\" class=\"sis-link-recovered\">York&amp;#8217;s<\/a><\/li>\n<li><a href=\"https:\/\/research.aimultiple.com\/market-research-stats\/\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">AIMultiple Market Research Statistics<\/a><\/li>\n<li><a href=\"https:\/\/backlinko.com\/market-research-statistics\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">ESOMAR Global Market Research Report<\/a><\/li>\n<li><a href=\"https:\/\/www.prnewswire.com\/news-releases\/sis-international-launches-unique-personal-care-products-consulting-strategy-consulting-and-market-research-solutions-302134111.html\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">specialized quantitative techniques<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/topics\/1293\/market-research\/\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">Statista Market Research Industry<\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Demographics_of_New_York_City\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">U.S. Census Bureau via Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/www.blitzllama.com\/blog\/good-survey-response-rate\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">BlitzLlama Survey Research Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.qualtrics.com\/blog\/market-research-trends\/\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">Qualtrics Market Research Trends<\/a><\/li>\n<li><a href=\"https:\/\/www.greenbook.org\/company\/SIS-International-Research\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">neighborhood-specific analysis<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Quantitative Research in New York Your research firm won&#8217;t tell you this uncomfortable truth: New York breaks conventional quantitative methodologies. The same approaches that work flawlessly in Dallas or Atlanta lead to catastrophic failures here. Let me show you why smart money is completely reinventing quantitative research in New York \u2013 and why you should &#8230; <a title=\"Quantitative Research in New York for Industrial Leaders\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/north-america\/%eb%af%b8%ea%b5%ad-%ec%b7%a8%ec%9e%ac\/quantitative-research-in-new-york\/\" aria-label=\"Quantitative Research in New York for Industrial Leaders\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":67032,"parent":19303,"menu_order":84,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-58573","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/58573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=58573"}],"version-history":[{"count":47,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/58573\/revisions"}],"predecessor-version":[{"id":88034,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/58573\/revisions\/88034"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/67032"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=58573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}