{"id":58414,"date":"2025-05-19T00:51:43","date_gmt":"2025-05-19T04:51:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=58414"},"modified":"2025-09-14T23:02:58","modified_gmt":"2025-09-15T03:02:58","slug":"%ea%b0%9c%ec%9d%b8-%ec%9c%84%ec%83%9d%ec%9a%a9%ed%92%88%ec%97%90-%eb%8c%80%ed%95%9c-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/focus-groups\/focus-group-on-personal-care-products\/","title":{"rendered":"\uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-749ec64f\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-749ec64f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uac1c\uc778 \uad00\ub9ac (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\ub204\uad70\uac00\uac00 $89 \uc138\ub7fc\uc744 &quot;\ubcf4\uc2b5 \ud6a8\uacfc&quot; \ub54c\ubb38\uc5d0 \uc0c0\ub2e4\uace0 \ub9d0\ud558\uc9c0\ub9cc, \ubb34\uc758\uc2dd\uc801\uc778 \ubab8\uc9d3\uc5d0\uc11c \uacfc\uc2dc\uc695\uc774 \ub4dc\ub7ec\ub09c\ub2e4\uba74, \uc18c\ube44\uc790\uc758 \ub9d0\uacfc \uc2e4\uc81c \uad6c\ub9e4 \uacb0\uc815 \uc694\uc778 \uc0ac\uc774\uc758 \uc5c4\uccad\ub09c \uad34\ub9ac\ub97c \ubaa9\uaca9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uac83\uc774 \ubc14\ub85c \ub300\ubd80\ubd84\uc758 \ubbf8\uc6a9 \uc81c\ud488\uc774 \ucc98\ucc38\ud558\uac8c \uc2e4\ud328\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026\uadf8\ub9ac\uace0 \uc774\uac83\uc774 \ubc14\ub85c \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\uac00 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ube0c\ub79c\ub4dc \ucd9c\uc2dc\uc640 \uacbd\uc601\uc9c4\ub4e4\uc774 \uc774\ub825\uc11c\uc5d0 \uc5b8\uae09\ub418\uc9c0 \uc54a\uae30\ub97c \ubc14\ub77c\ub294 \uad74\uc695\uc801\uc778 \ub2e8\uc885 \uc0ac\ub840\ub97c \uad6c\ubd84\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-87c23b392165af3b25f47c42b107537a is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-rank-math-toc-block\" style=\"font-size:15px\" id=\"rank-math-toc\"><h2>\ubaa9\ucc28<\/h2><nav><ul><li><a href=\"#the-truth-about-beauty-product-failures\">\ubdf0\ud2f0 \uc81c\ud488 \uc2e4\ud328\uc5d0 \ub300\ud55c \uc9c4\uc2e4<\/a><\/li><li><a href=\"#the-emotional-truth-quantitative-research-will-never-capture\">\uc591\uc801 \uc5f0\uad6c\ub85c\ub294 \uacb0\ucf54 \ud3ec\ucc29\ud560 \uc218 \uc5c6\ub294 \uac10\uc815\uc801 \uc9c4\uc2e4<\/a><\/li><li><a href=\"#the-development-pipeline-built-on-quicksand\">\ubaa8\ub798\uc218\ub801 \uc704\uc5d0 \uc138\uc6cc\uc9c4 \uac1c\ubc1c \ud30c\uc774\ud504\ub77c\uc778<\/a><\/li><li><a href=\"#focus-groups-deliver-the-answers\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774 \ud574\ub2f5\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4<\/a><\/li><li><a href=\"#the-global-delusion-destroying-your-profit-potential\">\uae00\ub85c\ubc8c \ud658\uc0c1\uc774 \ub2f9\uc2e0\uc758 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \ud30c\uad34\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/a><\/li><li><a href=\"#the-digital-revolution-making-traditional-focus-groups-obsolete\">\ub514\uc9c0\ud138 \ud601\uba85\uc73c\ub85c \uc804\ud1b5\uc801\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac \ubc29\uc2dd\uc774 \uc4f8\ubaa8\uc5c6\uc5b4\uc9c0\ub2e4<\/a><\/li><li><a href=\"#the-integration-failure-costing-you-millions\">\ud1b5\ud569 \uc2e4\ud328\ub85c \uc218\ubc31\ub9cc \ub2ec\ub7ec\uc758 \uc190\uc2e4\uc744 \uc785\uc73c\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/a><\/li><li><a href=\"#key-insights-you-wont-hear-anywhere-else\">\ub2e4\ub978 \uacf3\uc5d0\uc11c\ub294 \ub4e4\uc744 \uc218 \uc5c6\ub294 \ud575\uc2ec \uc815\ubcf4<\/a><\/li><li><a href=\"#what-makes-sis-international-a-top-focus-group-research-partner-for-personal-care-products\">SIS International\uc774 \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488 \ubd84\uc57c \ucd5c\uace0\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ub41c \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/a><\/li><li><a href=\"#fa-qs\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<p><strong>\u2705 \uc774 \ud31f\uce90\uc2a4\ud2b8 \uc5d0\ud53c\uc18c\ub4dc\ub97c \uc5ec\uae30\uc5d0\uc11c \ub4e4\uc5b4\ubcf4\uc138\uc694:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify \uc784\ubca0\ub4dc: \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3yU4JrGM6wynFKFnKGWw2e?si=9a129ce3c398406e&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-truth-about-beauty-product-failures\">\ubdf0\ud2f0 \uc81c\ud488 \uc2e4\ud328\uc5d0 \ub300\ud55c \uc9c4\uc2e4 <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138\ud3ec\ub77c \ub9e4\uc7a5 \uad6c\uc11d\uc5d0\uc11c \uba3c\uc9c0\ub9cc \uc313\uc774\uace0 \uc788\ub294 \uadf8 \uace0\uae09 \ud398\uc774\uc2a4 \ud06c\ub9bc? \uc774\ub807\uac8c \ub05d\ub0a0 \uc904\uc740 \ubab0\ub790\ub294\ub370.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8 \uc81c\ud488\uc758 \uc131\ubd84 \ubc30\ud569\uc740 \uacfc\ud559\uc801\uc73c\ub85c \ub6f0\uc5b4\ub0ac\uace0, \ud3ec\uc7a5\uc740 \ub514\uc790\uc778 \uc0c1\uc744 \ubc1b\uc558\uc73c\uba70, \ub9c8\ucf00\ud305 \uc608\uc0b0\uc740 \ucc9c\ubb38\ud559\uc801\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub807\ub2e4\uba74 \ubb34\uc5c7\uc774 \uce58\uba85\uc801\uc778 \uc798\ubabb\uc774\uc5c8\uc744\uae4c\uc694?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub204\uad6c\ub3c4 \ub2e4\uc74c \ub300\ud615 \ubdf0\ud2f0 \uc81c\ud488 \uc2e4\ud328\uc791\uc744 \ub9cc\ub4e4\uaca0\ub2e4\ub294 \uafc8\uc744 \uafb8\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9e4\uc77c\uac19\uc774 24\uac1c\uc6d4 \uc548\uc5d0 781,000~3,000\uac1c\uc758 \ubdf0\ud2f0 \uc81c\ud488 \ucd9c\uc2dc\uac00 \uc2e4\ud328\ub85c \ub05d\ub0a9\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9c0\ubc30\ub825\uacfc \uc18c\ub9e4 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc18c\uba78\uc744 \uac00\ub974\ub294 \ucc28\uc774\ub294 \ub300\uac1c \ud55c \uac00\uc9c0 \uc911\uc694\ud55c \uc694\uc18c\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc218\ubc31\ub9cc \ub2ec\ub7ec\ub97c \ud22c\uc790\ud558\uae30 \uc804\uc5d0 \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \uc81c\ub300\ub85c \ub41c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\ub098\uc694?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\ub2c8\uba74 \uadf8\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294\uc9c0\uc5d0 \ub300\ud55c \uc2ec\ub9ac\uc801 \ud604\uc2e4\uc744 \uc644\uc804\ud788 \uac04\uacfc\ud55c \uacbd\uc601\uc9c4\uc758 \uc758\uacac, \uc720\uba85\uc778\uc758 \ucd94\ucc9c, \uadf8\ub9ac\uace0 \uc591\uc801 \ub370\uc774\ud130\uc5d0\ub9cc \uc758\uc874\ud588\ub358 \uac83\uc77c\uae4c\uc694?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\uac83\uc740 \uc624\uc9c1 \uc5d8\ub9ac\ud2b8 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc5f0\uad6c\ub9cc\uc774 \uc5f4\uc5b4\ubcfc \uc218 \uc788\ub294 \uc2ec\ub9ac\uc801 \uae08\uace0 \uc18d\uc5d0 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-emotional-truth-quantitative-research-will-never-capture\">\uc591\uc801 \uc5f0\uad6c\ub85c\ub294 \uacb0\ucf54 \ud3ec\ucc29\ud560 \uc218 \uc5c6\ub294 \uac10\uc815\uc801 \uc9c4\uc2e4<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d4e56c7e\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-d4e56c7e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uc591\uc801 \uc5f0\uad6c(15)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\ub97c \ubcf4\uace0 \uc18c\ub984\uc774 \ub3cb\uc558\ub358 \uac8c \uc5b8\uc81c\uc600\ub098\uc694?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubbf8\uc6a9\uacfc \uac1c\uc778 \uad00\ub9ac \uc81c\ud488\uc740 \ub2e8\uc21c\ud788 \ub17c\ub9ac\uc5d0\ub9cc \uc758\uc874\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uac15\ub82c\ud55c \uac10\uc815\uc5d0 \uc758\ud574 \uc6c0\uc9c1\uc785\ub2c8\ub2e4. \ub204\uad70\uac00 \uc5bc\uad74 \ud06c\ub9bc\uc744 \uace0\ub97c \ub54c, \ub2e8\uc21c\ud788 \ubcf4\uc2b5\uc81c\ub97c \uc0ac\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud76c\ub9dd, \uc815\uccb4\uc131, \uc9c0\uc704, \uadf8\ub9ac\uace0 \uc790\uc544 \uc778\uc2dd\uc744 \ud55c \ubcd1\uc5d0 \ub2f4\uc544 \uc0ac\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\uac00 \uc774\ub7ec\ud55c \uc2ec\ub9ac\uc801 \ube44\ubc00\uc744 \ud30c\ud5e4\ucce4\uc2b5\ub2c8\ub2e4.<\/strong> \uc815\ub7c9\uc801 \ub370\uc774\ud130\ub85c\ub294 \uacb0\ucf54 \uc54c \uc218 \uc5c6\ub294 \ubd80\ubd84\uc774\uc8e0. \uc124\ubb38\uc870\uc0ac\ub294 \ubb34\uc2a8 \uc77c\uc774 \uc77c\uc5b4\ub0ac\ub294\uc9c0 \uc54c\ub824\uc8fc\uc9c0\ub9cc, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc65c \uadf8\ub7f0 \uc77c\uc774 \uc77c\uc5b4\ub0ac\ub294\uc9c0 \ubc1d\ud600\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c&quot;\uc774 \uc0f4\ud478 \ud5a5\uc774 \uc88b\ub124\uc694&quot;\ub77c\ub294 \ub9d0\uc740 \uc219\ub828\ub41c \uc9c4\ud589\uc790\uac00 \uc18c\ube44\uc790\uc758 \uc9c4\uc194\ud55c \uc5b8\uc5b4\ub97c \ud30c\uc545\ud558\uba74 &quot;\uc774 \uc0f4\ud478\ub97c \uc4f0\uba74 \ubcf5\uc7a1\ud55c \uc77c\uc0c1\uc5d0\uc11c \ubc97\uc5b4\ub098 5\ubd84 \ub3d9\uc548 \ud638\uc0ac\uc2a4\ub7ec\uc6b4 \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \uae30\ubd84\uc774 \ub4e4\uc5b4\uc694&quot;\ub85c \ubc14\ub01d\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud55c \ud53c\ub4dc\ubc31\uc774 \uc544\ub2c8\ub77c, \ub2e4\ub978 \uc5b4\ub5a4 \ubc29\ubc95\uc73c\ub85c\ub3c4 \uc5bb\uc744 \uc218 \uc5c6\ub294 \ub9c8\ucf00\ud305\uc758 \ud669\uae08\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-development-pipeline-built-on-quicksand\">\ubaa8\ub798\uc218\ub801 \uc704\uc5d0 \uc138\uc6cc\uc9c4 \uac1c\ubc1c \ud30c\uc774\ud504\ub77c\uc778<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc18c\ube44\uc790\uc758 \uc9c1\uc811\uc801\uc778 \uc758\uacac\uc744 \ubc18\uc601\ud558\uc5ec \uac1c\ubc1c \ubc29\ud5a5\uc744 \uc815\ud558\uc9c0 \uc54a\uc73c\uba74, \uc9c1\uac10\uc774\ub098 \uacbd\uc601\uc9c4\uc758 \uc758\uacac\uc5d0 \uc218\ubc31\ub9cc \ub2ec\ub7ec\ub97c \uac78\uace0 \ub3c4\ubc15\uc744 \ud558\ub294 \uac83\uacfc \ub2e4\ub984\uc5c6\uc2b5\ub2c8\ub2e4. \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub294 \uac12\ube44\uc2fc \uc2e4\uc218\ub85c \uc774\uc5b4\uc9c0\uae30 \uc804\uc5d0 \uae30\uc874\uc758 \uac00\uc815\uc744 \ubc14\ub85c\uc7a1\uc544 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-groups-deliver-the-answers\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774 \ud574\ub2f5\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5d8\ub9ac\ud2b8 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774 \uc9c4\ud589\ud55c \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488 \uc5f0\uad6c\ub294 \uacbd\uc7c1\uc0ac\ub4e4\uc774 \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\ub294 \uc81c\ud488 \ud601\uc2e0\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4. \uadf8 \ube44\uacb0\uc740 \ubcf5\uc7a1\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc870\uc0ac \uae30\uad00\uc774 \uc644\uc804\ud788 \uac04\uacfc\ud558\ub294 \ubc29\ubc95\ub860\uc801 \uc815\ud655\uc131\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud601\uc2e0\uc801\uc778 \uc5f0\uad6c\ub97c \uac12\ube44\uc2fc \uc18c\uc74c\uacfc \uad6c\ubd84\ud558\ub294 \uc138 \uac00\uc9c0 \uc694\uc18c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<p>\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>\ucc38\uac00\uc790 \uc120\uc815\uc5d0\ub294 \uc218\uc220\uc801 \ud2b9\uc218\uc131\uc774 \uc694\uad6c\ub429\ub2c8\ub2e4.<\/strong> \ubb34\uc791\uc704\ub85c \uc18c\ube44\uc790\ub4e4\uc744 \ud55c \ubc29\uc5d0 \ubaa8\uc544 \ub193\uc73c\uba74 \ubb34\uc791\uc704\uc801\uc778 \uc18c\uc74c\ub9cc \ub098\uc62c \ubfd0, \uc720\uc6a9\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc2ec\ub9ac\uc801 \ud504\ub85c\ud544\uacfc \uc0ac\uc6a9 \ud328\ud134\uc774 \uad50\ucc28\ud558\ub294 \ubd84\uc11d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uae30\uc874 \uc0ac\uc6a9\uc790\uc640 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc744 \ud0d0\uc0c9\ud558\ub294 \uc0ac\ub78c\ub4e4\uc744 \ud55c\ub370 \ubaa8\uc73c\uba74 \uc5ed\ub3d9\uc801\uc778 \uae34\uc7a5\uac10\uc774 \uc870\uc131\ub418\uc5b4 \uc228\uaca8\uc9c4 \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>\ud658\uacbd\uc774 \uc194\uc9c1\ud568\uc744 \uc694\uad6c\ud55c\ub2e4.<\/strong> \uc784\uc0c1 \ud68c\uc758\uc2e4\uc740 \uc9c4\uc194\ud55c \ud45c\ud604\uc744 \uc5b5\ub204\ub985\ub2c8\ub2e4. \ucc38\uac00\uc790\ub4e4\uc774 \uad00\ucc30\ub2f9\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc78a\uace0 \ud3b8\uc548\ud558\uace0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub300\ud654\ub97c \ub098\ub20c \uc218 \uc788\ub294 \uacf5\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uac1c\uc778 \uad00\ub9ac \uc81c\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ucc38\uac00\uc790\ub4e4\uc774 \uacf5\uc801\uc778 \ubaa8\uc2b5\uc744 \ub0b4\ub824\ub193\uace0 \uc0ac\uc801\uc778 \ud589\ub3d9\uc744 \ub4dc\ub7ec\ub0bc \ub54c \uc131\uacf5\uc801\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 73%\ub77c\ub294 \ucc38\uac00\uc790\ub294 \uc81c\ud488 \ud3ec\uc7a5\uc758 \uc0ac\uc6a9 \uc124\uba85\uc11c\ub97c \ubb34\uc2dc\ud558\uace0 \uace0\uac00\uc758 \uc5bc\uad74 \uc138\ub7fc\uc744 \ubaa9 \uc8fc\ub984\uc5d0 \uc0ac\uc6a9\ud588\ub2e4\uace0 \uace0\ubc31\ud558\uba70 \ud070 \ub180\ub77c\uc6c0\uc744 \uc548\uaca8\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>\uc9c4\ud589\uc790\ub85c\uc11c\uc758 \uc5ed\ub7c9\uc774 \ubaa8\ub4e0 \uac83\uc744 \uc88c\uc6b0\ud569\ub2c8\ub2e4.<\/strong> \uc544\ub9c8\ucd94\uc5b4\uc640 \uc804\ubb38\uac00\uc758 \uc9c4\ud589 \ub2a5\ub825 \ucc28\uc774\ub294 \ubbf8\ubb18\ud55c \uac83\uc774 \uc544\ub2c8\ub77c, \uc81c\ud488\uc758 \uc131\uacf5\uacfc \uc2e4\ud328\ub97c \uc88c\uc6b0\ud558\ub294 \uc7ac\uc815\uc801\uc778 \uaca9\ucc28\uc785\ub2c8\ub2e4. \uc219\ub828\ub41c \uc9c4\ud589\uc790\ub294 \uac10\uac01\uc801 \ubb18\uc0ac\ub97c \uc5b8\uc81c \uc2ec\uce35\uc801\uc73c\ub85c \ud30c\uace0\ub4e4\uc5b4\uc57c \ud558\ub294\uc9c0, \ub3c4\ubc1c\uc801\uc778 \uc9c8\ubb38 \ud6c4 \uc5b8\uc81c \uce68\ubb35\uc744 \ud5c8\uc6a9\ud574\uc57c \ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc9d1\ub2e8 \uc5ed\ud559\uc774 \uac1c\uc778\uc758 \uc9c4\uc2e4\uc744 \uc65c\uace1\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc5b4\ub5bb\uac8c \ub9c9\uc544\uc57c \ud558\ub294\uc9c0 \uc815\ud655\ud788 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-global-delusion-destroying-your-profit-potential\">\uae00\ub85c\ubc8c \ud658\uc0c1\uc774 \ub2f9\uc2e0\uc758 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \ud30c\uad34\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0b2cc09c\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-0b2cc09c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-8-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uac1c\uc778 \uad00\ub9ac(8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-8-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-8.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc740 \ub2e8\uc21c\ud788 \uc9c0\uc5ed\uc801\uc778 \ud2b9\uc131\uc744 \uc9c0\ub2cc \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc624\ud788\ub824 \ub9e4\uc6b0 \uac15\ub82c\ud558\uace0 \uc2ec\uc624\ud558\uac8c \uc9c0\uc5ed\uc801\uc778 \ud2b9\uc131\uc744 \ub760\uae30 \ub54c\ubb38\uc5d0 \ud68d\uc77c\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c \uc804\ub7b5\uc73c\ub85c\ub294 \ub3c4\uc800\ud788 \ud574\uacb0\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc2dc\uc7a5\uc758 \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uba74 \ub2e4\ub978 \ubc29\ubc95\uc73c\ub85c\ub294 \uacb0\ucf54 \ubc1c\uacac\ud560 \uc218 \uc5c6\ub294 \ubb38\ud654\uc801 \ucc28\uc774\ub97c \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubd81\ubbf8 \uc18c\ube44\uc790\ub4e4\uc740 \ud6a8\uc728\uc131\uc744 \uc911\uc2dc\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \uc2a4\ud0a8\ucf00\uc5b4 \ub8e8\ud2f4\uc740 \ucd5c\ub300 7\uac00\uc9c0 \uc81c\ud488\uc73c\ub85c \ucda9\ubd84\ud569\ub2c8\ub2e4. \uc720\ub7fd \uc18c\ube44\uc790\ub4e4\uc740 \ub9c8\uce58 \ubc95\uc758\ud559\uc790\ucc98\ub7fc \uc131\ubd84 \ubaa9\ub85d\uc744 \uaf3c\uaf3c\ud788 \uc0b4\ud3b4\ubcf4\uace0, \uc9c0\uc18d\uac00\ub2a5\uc131 \uad00\ub828 \uc778\uc99d \uc815\ubcf4\ub97c \uad6c\ub9e4 \uacb0\uc815\uc758 \uc911\uc694\ud55c \uae30\uc900\uc73c\ub85c \uc0bc\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \uc544\uc2dc\uc544 \uc18c\ube44\uc790\ub4e4\uc740 14\ub2e8\uacc4\uc5d0 \ub2ec\ud558\ub294 \ubdf0\ud2f0 \ub8e8\ud2f4\uc744 \uc218\ud589\ud558\uba70, \uac01 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ud2b9\ud654\ub41c \ud6a8\uacfc\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7ec\ubbc0\ub85c \uc138\uacc4\uc801\uc778 \uc9c0\ubc30\ub825\uc744 \uad6c\ucd95\ud558\ub294 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ubcf4\ud3b8\uc801\uc778 \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc804\ubb38\uc801\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac \uc5c6\uc774\ub294 \uc5bb\uc744 \uc218 \uc5c6\ub294 \uae4a\uc740 \ubb38\ud654\uc801 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \uc2dc\uc7a5\ubcc4 \ub9de\ucda4\ud615 \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-digital-revolution-making-traditional-focus-groups-obsolete\">\ub514\uc9c0\ud138 \ud601\uba85\uc73c\ub85c \uc804\ud1b5\uc801\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac \ubc29\uc2dd\uc774 \uc4f8\ubaa8\uc5c6\uc5b4\uc9c0\ub2e4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub97c \ub4b7\ubc1b\uce68\ud558\ub294 \ubc29\ubc95\ub860\uc740 \ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\uac00 \uc54c\uc544\ucc28\ub9ac\uc9c0 \ubabb\ud560 \uc815\ub3c4\ub85c \ud3ed\ubc1c\uc801\uc778 \uc9c4\ud654\ub97c \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc815\uc801\uc778 \ud68c\uc758\uc2e4 \ud1a0\ub860? \uc774\uc81c \ub05d\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uae30\uc874 \ud658\uacbd\uc5d0\uc11c\ub294 \uad00\ucc30\ud560 \uc218 \uc5c6\ub294 \uc2e4\uc81c \ud589\ub3d9\uc744 \ud3ec\ucc29\ud558\ub294 \uac00\uc0c1, \ud558\uc774\ube0c\ub9ac\ub4dc \ubc0f \ubaa8\ubc14\uc77c \uc811\uadfc \ubc29\uc2dd\uc744 \uacb0\ud569\ud55c \ub2e4\ucc28\uc6d0\uc801\uc778 \uc778\uc0ac\uc774\ud2b8 \uc0dd\ud0dc\uacc4\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub514\uc9c0\ud138 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc9c0\ub9ac\uc801 \uc7a5\ubcbd\uc744 \ud5c8\ubb3c\uc5b4\ub728\ub9bd\ub2c8\ub2e4. \uc804 \uc138\uacc4 6\uac1c \ub3c4\uc2dc\uc5d0 \uac70\uc8fc\ud558\ub294 23\uc138 \uc2a4\ud0a8\ucf00\uc5b4 \uc560\ud638\uac00\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc138\ub7fc \uc81c\ud615\uc5d0 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub294\uc9c0 \uc54c\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \uac00\uc0c1 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uba74 \uba87 \ub2ec\uc774 \uc544\ub2cc \uba70\uce60 \ub9cc\uc5d0 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc815\uad50\ud55c \uc18c\uadf8\ub8f9 \ud1a0\ub860 \uae30\ub2a5\uc744 \uac16\ucd98 \ud654\uc0c1 \ud68c\uc758\ub97c \ud1b5\ud574 \ud45c\ubcf8 \ud06c\uae30\ub97c 300\uba85\uc5d0\uc11c 300\uba85\uae4c\uc9c0 \ub298\ub9b4 \uc218 \uc788\uc73c\uba74\uc11c\ub3c4 \uac1c\uc778 \ub9de\ucda4\ud615 \uc81c\ud488\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc5bb\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc2ec\ub9ac\uc801 \uce5c\ubc00\uac10\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud558\uc9c0\ub9cc \uac00\uc7a5 \ud601\uba85\uc801\uc778 \ubcc0\ud654\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \ubc14\ub85c \ubaa8\ubc14\uc77c \ubbfc\uc871\uc9c0\ud559\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ucc38\uac00\uc790\ub4e4\uc774 \uc2e4\uc81c \uc695\uc2e4\uc5d0\uc11c \uc790\uc2e0\ub4e4\uc758 \uc544\uce68 \ub8e8\ud2f4\uc744 \uae30\ub85d\ud55c \uacb0\uacfc, 64%\uc758 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\uac00 \uc608\uc0c1\ud558\ub294 \uc21c\uc11c\uc640\ub294 \uc644\uc804\ud788 \ub2e4\ub978 \uc21c\uc11c\ub85c \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ub2a5\uc801\uc778 \uc0ac\uc6a9 \uc2b5\uad00\uc740 \uc778\uacf5\uc801\uc778 \ud658\uacbd\uc5d0\uc11c \uc7ac\ud604\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-integration-failure-costing-you-millions\">\ud1b5\ud569 \uc2e4\ud328\ub85c \uc218\ubc31\ub9cc \ub2ec\ub7ec\uc758 \uc190\uc2e4\uc744 \uc785\uc73c\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d14c27c3\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-d14c27c3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Skincare-6-5-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uc2a4\ud0a8\ucf00\uc5b4 6 (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Skincare-6-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Skincare-6-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Skincare-6-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Skincare-6-5-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Skincare-6-5.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc815\ub7c9\uc801 \ub370\uc774\ud130\ub294 \ud55c \uac00\uc9c0 \uc774\uc57c\uae30\ub97c \ub4e4\ub824\uc90d\ub2c8\ub2e4. \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub294 \ub610 \ub2e4\ub978 \uc774\uc57c\uae30\ub97c \ub4e4\ub824\uc90d\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\ub294 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc11c\ub85c \ub2e4\ub978 \uc601\uc5ed\uc5d0 \ub450\uc5b4 \ud1b5\ud569\ub41c \uc815\ubcf4 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc5f0\uacb0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud070 \uc2e4\uc218\uc600\uc5b4. \uc544\ub2c8, \ucc9c\ubb38\ud559\uc801\uc778 \uc2e4\uc218\uc600\uc9c0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uacbd\uc7c1\uc0ac\ub97c \uc555\ub3c4\ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774\ub7ec\ud55c \ubc29\ubc95\ub860\ub4e4\uc744 \uc0c1\ud638 \ubcf4\uc644\uc801\uc778 \uc778\uc0ac\uc774\ud2b8 \uc0dd\ud0dc\uacc4\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4. \uc815\ub7c9\uc801 \ub370\uc774\ud130\ub294 &#039;\ubb34\uc5c7&#039;\uc744 \uc81c\uacf5\ud558\uace0, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 &#039;\uc774\uc720&#039;\ub97c \ubc1d\ud600\ub0c5\ub2c8\ub2e4. \uc774 \ub458\uc744 \uacb0\ud569\ud558\uba74 \uac70\uc758 \ucd08\uc790\uc5f0\uc801\uc774\ub77c\uace0 \ub290\uaef4\uc9c8 \uc815\ub3c4\uc758 \uc608\uce21\ub825\uc744 \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae0d\uc815\uc801\uc778 \ud3c9\uac00\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc131\uc7a5\uc774 \uc815\uccb4\ub41c \uc911\uacac \uc2a4\ud0a8\ucf00\uc5b4 \ube0c\ub79c\ub4dc\uc5d0 \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub0ac\ub294\uc9c0 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694. <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%86%8c%eb%b9%84%ec%9e%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\">\uc18c\ube44\uc790 \ub9ac\ubdf0<\/a>. \uc815\ub7c9\uc801 \ub370\uc774\ud130 \ubd84\uc11d \uacb0\uacfc 82%\ub77c\ub294 \ub192\uc740 \ub9cc\uc871\ub3c4 \ud3c9\uac00\ub97c \ubc1b\uc558\uc9c0\ub9cc, \ub9e4\ucd9c\uc740 \uc815\uccb4 \uc0c1\ud0dc\uc600\uc2b5\ub2c8\ub2e4. \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\uc5d0\uc11c \ub180\ub77c\uc6b4 \uad34\ub9ac\uac00 \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc81c\ud488 \uc131\ub2a5\uc5d0\ub294 \ub9cc\uc871\ud588\uc9c0\ub9cc, 73%\ub294 \uc695\uc2e4\uc5d0 \uc81c\ud488\uc744 \uc9c4\uc5f4\ud560 \ub54c \uad6c\uc2dd \ud3ec\uc7a5 \ub54c\ubb38\uc5d0 &quot;\ubbfc\ub9dd\ud558\ub2e4&quot;\uace0 \ub290\uaf08\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc124\ubb38\uc870\uc0ac\ub85c\ub294 \ud3ec\ucc29\ud560 \uc218 \uc5c6\ub294 \uc774\ub7ec\ud55c \uac10\uc815\uc801 \uc7a5\ubcbd\uc774 \uc870\uc6a9\ud788 \uc7ac\uad6c\ub9e4\uc728\uc744 \ub5a8\uc5b4\ub728\ub9ac\uace0 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uac10\uc131\uc801\uc778 \ud1b5\ucc30\ub825\ub9cc\uc744 \ubc14\ud0d5\uc73c\ub85c \ud3ec\uc7a5\uc744 \uc7ac\ub514\uc790\uc778\ud558\uc790 \ud55c \ubd84\uae30 \ub9cc\uc5d0 \ub9e4\ucd9c\uc774 411,300\ub9cc \ub2ec\ub7ec\ub098 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4. \uc81c\ud488, \uac00\uaca9, \uc720\ud1b5 \ubc29\uc2dd\uc740 \ubaa8\ub450 \ub3d9\uc77c\ud588\uc9c0\ub9cc, \uac10\uc815\uc801\uc778 \ubc18\uc751\uc774 \ub2ec\ub77c\uc838 \uc2dc\uc7a5 \uc131\uacfc\uac00 \uc644\uc804\ud788 \ub2ec\ub77c\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uac83\uc774 \ubc14\ub85c \ud1b5\ud569\uc801 \uc778\uc0ac\uc774\ud2b8\uc758 \ud798\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\ub294 \uc774 \uc810\uc744 \uc644\uc804\ud788 \uac04\uacfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6f6d300f\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" class=\"gb-image gb-image-6f6d300f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/05\/Personal-Care-Products-1-683x1024.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/05\/Personal-Care-Products-1-683x1024.jpg 683w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/05\/Personal-Care-Products-1-200x300.jpg 200w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/05\/Personal-Care-Products-1-768x1152.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/05\/Personal-Care-Products-1-8x12.jpg 8w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/05\/Personal-Care-Products-1.jpg 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-insights-you-wont-hear-anywhere-else\">\ub2e4\ub978 \uacf3\uc5d0\uc11c\ub294 \ub4e4\uc744 \uc218 \uc5c6\ub294 \ud575\uc2ec \uc815\ubcf4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong>&nbsp;<strong>\ud589\ub3d9\uacfc \uc9c4\uc220 \uc0ac\uc774\uc758 \uaca9\ucc28<\/strong> \u2013 \ud6cc\ub96d\ud558\uac8c \uc2e4\ud589\ub41c <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9-%ec%8b%9c%ec%84%a4-%eb%89%b4%ec%9a%95\/\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/a> \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \uc5f0\uad6c\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub9d0\ud558\ub294 \uac83\uacfc \uc2e4\uc81c\ub85c \ud558\ub294 \uac83 \uc0ac\uc774\uc758 \uc5c4\uccad\ub09c \uaca9\ucc28\ub97c \ub4dc\ub7ec\ub0b4\uba70, \uc591\uc801 \uc5f0\uad6c\uc5d0\uc11c \uc804\ud600 \uac04\uacfc\ub418\ub294 \uad6c\ub9e4 \ub3d9\uae30\ub97c \ubc1d\ud600\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong>&nbsp;<strong>\ubb38\ud654\uc801 \ub9f9\uc810<\/strong> \ubb38\ud654\uc801 \ucc28\uc774\ub294 \ub2e8\uc21c\ud788 \uc120\ud638\ub3c4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc81c\ud488\uc5d0 \ub300\ud55c \uadfc\ubcf8\uc801\uc778 \uae30\ub300\uce58\ub97c \uc644\uc804\ud788 \uc7ac\uc815\uc758\ud569\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \uc131\ubd84\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc9c4 \uc81c\ud488\uc774\ub77c\ub3c4 \uc2dc\uc7a5\uc5d0 \ub530\ub77c \uc815\ubc18\ub300\uc758 \ubc18\uc751\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2b5\ud55c \uc9c0\uc5ed\uc5d0\uc11c &quot;\uac00\ubccd\ub2e4&quot;\uace0 \uc5ec\uaca8\uc9c0\ub294 \uc81c\ud488\uc774 \uac74\uc870\ud55c \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc2e4\uc81c \uc131\ub2a5\uacfc \uad00\uacc4\uc5c6\uc774 &quot;\ud6a8\uacfc\uac00 \uc5c6\ub2e4&quot;\uace0 \uc778\uc2dd\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong>&nbsp;<strong>\ub514\uc9c0\ud138 \ud601\uba85<\/strong> \uae30\uc220\uc740 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uac1c\uc120\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac00\ub2a5\uc131\uc758 \ubc94\uc704\ub97c \uc644\uc804\ud788 \ubc14\uafd4\ub193\uc558\uc2b5\ub2c8\ub2e4. \ud558\uc774\ube0c\ub9ac\ub4dc \uc5f0\uad6c \uc0dd\ud0dc\uacc4\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc81c\ud488 \uc0ac\uc6a9 \ubc29\uc2dd\uc744 \uad00\ucc30\ud560 \uc218 \uc788\uc73c\uba70, \uc778\uc704\uc801\uc778 \ud658\uacbd\uc5d0\uc11c\uc758 \uc81c\ud488 \ud14c\uc2a4\ud2b8\uac00 \uadfc\ubcf8\uc801\uc73c\ub85c \uc798\ubabb\ub41c \uacb0\uacfc\ub97c \ub0b3\ub294\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1d\ud600\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong>&nbsp;<strong>\ud22c\uc790 \uc218\uc775\ub960(ROI)\uc758 \ud604\uc2e4<\/strong> \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488 \uc5f0\uad6c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\uc758 \ud22c\uc790 \uc218\uc775\uc740 \uc2e4\ud328 \ubc29\uc9c0(\uc218\ubc31\ub9cc \ub2ec\ub7ec \uc808\uac10), \uac1c\ubc1c \uae30\uac04 \ub2e8\ucd95, \uae30\ub2a5\uc801\uc778 \uce21\uba74\ubfd0 \uc544\ub2c8\ub77c \uac10\uc815\uc801\uc778 \uce21\uba74\uae4c\uc9c0 \uc544\uc6b0\ub974\ub294 \ub9c8\ucf00\ud305 \ubb38\uad6c \uac1c\ubc1c\uc744 \ud1b5\ud574 \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong>&nbsp;<strong>\uc804\ubb38\uc131 \uc99d\ud3ed\uc81c<\/strong> - \uac1c\uc778 \uad00\ub9ac \ubd84\uc57c\uc5d0 \ub300\ud55c \uc9c4\ud589\uc790\uc758 \uc804\ubb38\uc131\uc740 \uc77c\ubc18\uc801\uc778 \uc9c4\ud589\uc790\uc5d0 \ube44\ud574 \ud1b5\ucc30\ub825\uc758 \uc9c8\uc5d0\uc11c 300% \ucc28\uc774\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. <a href=\"https:\/\/www.linkedin.com\/pulse\/future-market-research-already-here-its-better-cfssf\/\" target=\"_blank\" rel=\"noopener\">\uc2dc\uc7a5 \uc870\uc0ac\uc6d0<\/a>. \uadf8 \uaca9\ucc28\ub294 \ubbf8\ubb18\ud55c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud45c\uba74\uc801\uc778 \ud53c\ub4dc\ubc31\uacfc \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud601\uc2e0\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0a4\ub294 \uc2ec\ub9ac\ud559\uc801 \ud1b5\ucc30\ub825 \uc0ac\uc774\uc758 \ucc28\uc774\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong>&nbsp;<strong>\uac1c\ubc1c\uc790\uc758 \ucc29\uac01<\/strong> \uacbd\ud5d8\uc774 \ud48d\ubd80\ud55c \uc81c\ud488 \uac1c\ubc1c\uc790\uc870\ucc28\ub3c4 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \uc790\uc2e0\ub4e4\uc758 \ub9f9\uc810\uc744 \ubc1c\uacac\ud558\uae30 \uc804\uae4c\uc9c0\ub294 \uc18c\ube44\uc790\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc81c\ub300\ub85c \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong>&nbsp;<strong>\uac00\uc0c1 \uc138\uacc4\uc758 \uc774\uc810<\/strong> - \ub514\uc9c0\ud138 \uae30\uc220 \ub355\ubd84\uc5d0 \uc774\uc81c \uae30\uc874 \ubc29\uc2dd\uc73c\ub85c\ub294 \ubd88\uac00\ub2a5\ud588\ub358 \uaddc\ubaa8\uc640 \uc18d\ub3c4\ub85c \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc73c\uba70, \uc608\uc0c1\uce58 \ubabb\ud55c \uc774\uc810\ub3c4 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc18c\ube44\uc790\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud658\uacbd\uc5d0\uc11c \ub354\uc6b1 \uc9c4\uc194\ud55c \ud589\ub3d9\uc744 \ud3ec\ucc29\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong>&nbsp;<strong>\uc5b8\uc5b4\uc801 \ud65c\uc6a9<\/strong> \uc18c\ube44\uc790\uc640\uc758 \uc9c4\uc194\ud55c \ub300\ud654\uc5d0\uc11c \ud3ec\ucc29\ub41c \uc18c\ube44\uc790\uc758 \uc5b8\uc5b4\ub294 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uc9c4\uc815\ud55c \uac10\uc815\uc801 \uc601\uc5ed\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-sis-international-a-top-focus-group-research-partner-for-personal-care-products\">SIS International\uc774 \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488 \ubd84\uc57c \ucd5c\uace0\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ub41c \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ubd80\ubd84\uc758 \uc5f0\uad6c \ud30c\ud2b8\ub108\ub294 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\" target=\"_blank\" rel=\"noopener\">SIS \uad6d\uc81c<\/a>, \uc6b0\ub9ac\ub294 \ud601\uc2e0\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4. \ucc28\ubcc4\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ubc14\ub85c \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8\ub97c \uc2dc\uc7a5 \uc9c0\ubc30\ub825\uc73c\ub85c \uc804\ud658\ud558\ub294 \uc804\ubb38\uc801\uc778 \uae30\uc220\ub825\uc785\ub2c8\ub2e4. \ucd5c\uace0\uc758 \ud37c\uc2a4\ub110 \ucf00\uc5b4 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc6b0\ub9ac\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc11c\ube44\uc2a4\ub97c \uc120\ud0dd\ud558\ub294 \uc774\uc720\ub294 \ub2e8\uc21c\ud788 \ubc29\ubc95\ub860 \ub54c\ubb38\ub9cc\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n<p>\n\n\n<\/p>\n<ul>\n<li><strong>\ub9de\ucda4\ud615 \uc811\uadfc \ubc29\uc2dd<\/strong>\uc800\ud76c\uac00 \uc124\uacc4\ud558\ub294 \ubaa8\ub4e0 \ud37c\uc2a4\ub110 \ucf00\uc5b4 \uc81c\ud488 \uad00\ub828 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc81c\ud488 \ubc30\ud569 \uc635\uc158 \ud0d0\uc0c9, \ud3ec\uc7a5 \ucee8\uc149 \ud14c\uc2a4\ud2b8 \ub610\ub294 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \ub2c8\uc988 \ud30c\uc545 \ub4f1 \uace0\uac1d\uc758 \ud2b9\uc815 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<ul>\n<li><strong>40\ub144 \uc774\uc0c1\uc758 \uacbd\ub825<\/strong>1984\ub144 \uc774\ud6c4, \uc800\ud76c\ub294 \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488 \uc804\ubc18\uc5d0 \uac78\uccd0 12,000\uac74 \uc774\uc0c1\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc77c\uc2dc\uc801\uc778 \uc720\ud589\uacfc \uc9c4\uc815\ud55c \ud2b8\ub80c\ub4dc\ub97c \uc989\uc2dc \uad6c\ubd84\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc2e0\uc0dd \uc870\uc0ac \uae30\uad00\ub4e4\uc774 \uc81c\uacf5\ud560 \uc218 \uc5c6\ub294 \ub9e5\ub77d\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<ul>\n<li><strong>\uae00\ub85c\ubc8c \ucc44\uc6a9 \ub370\uc774\ud130\ubca0\uc774\uc2a4<\/strong>\ub2f9\uc0ac\uc758 \ub3c5\uc790\uc801\uc778 \ucc38\uc5ec\uc790 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0\ub294 \uc804 \uc138\uacc4 120\ub9cc \uba85 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc73c\uba70, \uac01 \uc18c\ube44\uc790\ub294 \uac1c\uc778 \uad00\ub9ac \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0 \ud2b9\ud654\ub41c \uc0c1\uc138\ud55c \uc2ec\ub9ac\uc801 \ud504\ub85c\ud544\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<ul>\n<li><strong>\ud504\ub85c\uc81d\ud2b8\uac00 \ube60\ub974\uac8c \uc644\ub8cc\ub429\ub2c8\ub2e4<\/strong>\ub2f9\uc0ac\uc758 \uac04\uc18c\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uc2ec\uce35 \ubd84\uc11d\uc774\ub098 \ubd84\uc11d \ud488\uc9c8\uc744 \uc800\ud558\uc2dc\ud0a4\uc9c0 \uc54a\uace0 \uc2b9\uc778 \ud6c4 \ub2e8 10\uc77c \ub9cc\uc5d0 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc640\uc758 \uce58\uc5f4\ud55c \uc2dc\uc7a5 \uacbd\uc7c1 \uc18d\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uc774\ub7ec\ud55c \ud6a8\uc728\uc131\uc744 \ud65c\uc6a9\ud558\uba74 \uba70\uce60\uc774 \uc544\ub2cc \uba87 \ub2ec \ub2e8\uc704\ub85c \uce21\uc815\ub418\ub294 \uc911\uc694\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<ul>\n<li><strong>\ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc758 \uc5f0\uad6c<\/strong>\ub2f9\uc0ac\uc758 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ud1b5\ud574 \ub180\ub78d\ub3c4\ub85d \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\uc73c\ub85c \ud504\ub9ac\ubbf8\uc5c4\uae09 \ub9ac\uc11c\uce58 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \uc2e0\ud638 \uc911 \uc2dc\uc7a5 \uc131\uacf5\uc744 \uc608\uce21\ud558\ub294 \uc694\uc18c\uc640 \ube44\uc6a9 \ub0ad\ube44 \uc694\uc18c\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud558\ub294 \uc804\ubb38\uac00\uac00 \uc9c4\ud589\ud558\ub294 \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub294 \ud0c1\uc6d4\ud55c \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<ul>\n<li><strong>\ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0 \uac78\uce5c \uc804\ubb38\uc131<\/strong>\uc800\ud76c \uc5f0\uad6c\uc6d0\ub4e4\uc740 \ud328\uc158, \uc6f0\ube59, \uae30\uc220 \ub4f1 \uc778\uc811 \ubd84\uc57c\ub97c \uc544\uc6b0\ub974\uba70 \uc5f0\uad6c\ub97c \uc9c4\ud589\ud558\uc5ec, \uac1c\uc778 \uad00\ub9ac \ubd84\uc57c\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \ub354 \ud3ed\ub113\uc740 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ub9e5\ub77d\uc5d0\uc11c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<ul>\n<li><strong>\uc2e4\ud589 \uac00\ub2a5\ud55c \uacb0\uacfc\ubb3c<\/strong>\uc800\ud76c \ubcf4\uace0\uc11c\ub294 \ud559\ubb38\uc801 \uc774\ub860\ubcf4\ub2e4\ub294 \uc989\uac01\uc801\uc778 \uc2e4\ud589\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4. \uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc870\uc0ac\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc9c1\uc811\uc801\uc73c\ub85c \uc5f0\uacc4\ub41c \uad6c\uccb4\uc801\uc778 \uc2e4\ud589 \ud56d\ubaa9\uc73c\ub85c \ub9c8\ubb34\ub9ac\ub418\uc5b4, \uc5f0\uad6c \uacb0\uacfc\uac00 \uc2dc\uc7a5 \uc131\uacfc\ub85c \uc989\uc2dc \uc804\ud658\ub420 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"fa-qs\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/h2>\n\n\n<p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\uc2e4\uc81c\ub85c \ucd5c\uc801\uc758 \uc778\uc0ac\uc774\ud2b8 \ud488\uc9c8\uc744 \ub3c4\ucd9c\ud558\ub294 \ucc38\uc5ec\uc790\ub294 \uba87 \uba85\uc77c\uae4c\uc694?<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\uc774\uc0c1\uc801\uc778 \ucc38\uac00\uc790 \uc218\ub294 \ubcf4\ud1b5 6~8\uba85\uc785\ub2c8\ub2e4. \ucc38\uac00\uc790\uac00 \ub108\ubb34 \ub9ce\uc73c\uba74 \ud1b5\ucc30\ub825\uc758 \uae4a\uc774\uac00 \ud76c\uc11d\ub418\uace0, \ub108\ubb34 \uc801\uc73c\uba74 \ud1a0\ub860\uc758 \ud65c\uae30\uac00 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4. \ub178\ud654 \ubc29\uc9c0 \uc138\ub7fc\uc774\ub098 \uc804\ubb38 \ud5e4\uc5b4 \ud2b8\ub9ac\ud2b8\uba3c\ud2b8\uc640 \uac19\uc740 \ud2b9\uc815 \uc81c\ud488\uc758 \uacbd\uc6b0, 5~6\uba85\uc73c\ub85c \uad6c\uc131\ub41c \uc18c\uaddc\ubaa8 \uadf8\ub8f9\uc774 \uac01 \ucc38\uac00\uc790\uc5d0\uac8c \ucda9\ubd84\ud55c \uc758\uacac \uac1c\uc9c4 \uc2dc\uac04\uc744 \uc81c\uacf5\ud558\uc5ec \ub354\uc6b1 \ud48d\ubd80\ud55c \ud1b5\ucc30\ub825\uc744 \ub3c4\ucd9c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uacfc \uc81c\ud488 \ud14c\uc2a4\ud2b8 \ud328\ub110\uc758 \uc2e4\uc81c \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc0ac\ud68c\uc790\uac00 \uc9c4\ud589\ud558\ub294 \ud1a0\ub860\uacfc \uadf8\ub8f9 \uc5ed\ud559\uc744 \ud1b5\ud574 \ud0dc\ub3c4, \uac10\uc815\uc801 \uc5f0\uacb0, \uadf8\ub9ac\uace0 \ub4dc\ub7ec\ub098\uc9c0 \uc54a\uc740 \uc778\uc2dd\uc744 \ud30c\uc545\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uc81c\ud488 \ud14c\uc2a4\ud2b8 \ud328\ub110\uc740 \uc7a5\uae30\uac04(\uc77c\ubc18\uc801\uc73c\ub85c 2~4\uc8fc) \uac00\uc815 \uc0ac\uc6a9 \ud6c4 \uc131\ub2a5 \uc9c0\ud45c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uac1c\ubcc4 \ud53c\ub4dc\ubc31 \uc124\ubb38\uc9c0\ub97c \uc791\uc131\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc5f0\uad6c \ud504\ub85c\uadf8\ub7a8\uc740 \uc774 \ub450 \uac00\uc9c0\ub97c \ubaa8\ub450 \uacb0\ud569\ud569\ub2c8\ub2e4. \uba3c\uc800 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \uac10\uc815\uc801 \uc601\uc5ed\uacfc \uc778\uc2dd\uc0c1\uc758 \uc7a5\ubcbd\uc744 \ud30c\uc545\ud55c \ud6c4, \uac00\uc815 \ub0b4 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc131\ub2a5 \uad00\ub828 \uc8fc\uc7a5\uacfc \uc0ac\uc6a9 \uacbd\ud5d8\uc744 \uac80\uc99d\ud569\ub2c8\ub2e4. \uc5b4\ub290 \ud55c \uac00\uc9c0 \ubc29\ubc95\ub860\ub9cc\uc73c\ub85c\ub294 \uc704\ud5d8\ud560 \uc815\ub3c4\ub85c \ubd88\uc644\uc804\ud55c \ud1b5\ucc30\ub825\ub9cc\uc744 \uc81c\uacf5\ud560 \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\uac00\uc0c1 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774 \uac10\uac01 \uc81c\ud488 \ud3c9\uac00\uc5d0 \uc5b4\ub5bb\uac8c \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc744\uae4c\uc694?<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\uac10\uac01 \uc5f0\uad6c\uc758 \ud601\uba85\uc774 \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub300\uba74 \uc138\uc158\uc740 \uc989\uac01\uc801\uc778 \ucd09\uac01\uc801 \uc774\uc810\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \uac00\uc0c1 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ud68d\uae30\uc801\uc73c\ub85c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. \ucc38\uac00\uc790\ub4e4\uc5d0\uac8c \uc81c\ud488 \uc0d8\ud50c\uc774 \ubbf8\ub9ac \ubc30\uc1a1\ub418\uc5b4 \ud654\uc0c1 \ud1a0\ub860 \uc911\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubc18\uc751\uc744 \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\uc608\uc0c1\uce58 \ubabb\ud55c \uc774\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ub514\uc9c0\ud138 \uc5f0\uad6c \ubc29\ubc95\ub860\uc744 \ud1b5\ud574 \ucc38\uac00\uc790\ub4e4\uc740 \uc2e4\uc81c \ud658\uacbd\uc5d0\uc11c \uc81c\ud488 \uc0ac\uc6a9 \uacbd\ud5d8\uc744 \uae30\ub85d\ud560 \uc218 \uc788\uc73c\uba70, \uadf8 \uacb0\uacfc 63%\uc758 \uc18c\ube44\uc790\uac00 \uae30\uc874 \uc5f0\uad6c \ud658\uacbd\uc5d0\uc11c \uc8fc\uc7a5\ud558\ub294 \uac83\uacfc\ub294 \ub2ec\ub9ac \uc9d1\uc5d0\uc11c\ub294 \uc81c\ud488\uc744 \ub2e4\ub974\uac8c \uc0ac\uc6a9\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\ud604\uc7ac \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc5f0\uad6c\ub97c \ud601\uc2e0\ud558\uace0 \uc788\ub294 \uae30\uc220\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\uc778\uacf5\uc9c0\ub2a5 \uae30\ubc18 \ub179\ucde8\ub85d \ubd84\uc11d\uc740 \uc774\uc81c \uc778\uac04\uc758 \ubd84\uc11d\uc73c\ub85c\ub294 \uc644\uc804\ud788 \ub193\uce60 \uc218 \uc788\ub294 \ubbf8\ubb18\ud55c \uc5b8\uc5b4\uc801 \ud328\ud134\uae4c\uc9c0 \uc2dd\ubcc4\ud574\ub0c5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \ubbfc\uc871\uc9c0\ud559\uc744 \ud1b5\ud574 \uc5f0\uad6c\uc790\ub4e4\uc740 \ubb34\uade0 \uc5f0\uad6c \uc2dc\uc124\uc774 \uc544\ub2cc \ucc38\uc5ec\uc790\ub4e4\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud658\uacbd\uc5d0\uc11c \uc81c\ud488 \uc0c1\ud638\uc791\uc6a9\uc744 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data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 \uc804\ud654: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Focus Group on Personal Care Products When someone tells you they bought that $89 serum because of &#8220;hydrating properties&#8221; while their unconscious body language screams status-seeking behavior, you&#8217;re witnessing the massive gap between what consumers say and what actually drives their decisions. This is why most beauty products fail spectacularly. &#8230; And it&#8217;s why strategic &#8230; <a title=\"\uac1c\uc778 \uc704\uc0dd\uc6a9\ud488\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/solutions\/focus-groups\/focus-group-on-personal-care-products\/\" aria-label=\"Focus Group on Personal Care Products\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":62476,"parent":16287,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-58414","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/58414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=58414"}],"version-history":[{"count":17,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/58414\/revisions"}],"predecessor-version":[{"id":69700,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/58414\/revisions\/69700"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62476"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=58414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}