{"id":57915,"date":"2025-04-29T17:13:57","date_gmt":"2025-04-29T21:13:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=57915"},"modified":"2025-09-21T22:36:17","modified_gmt":"2025-09-22T02:36:17","slug":"b2b-%ec%8b%9c%ec%9e%a5-%ec%a7%84%ec%b6%9c-%ec%a0%84%eb%9e%b5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/b2b-go-to-market-strategy\/","title":{"rendered":"B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5"},"content":{"rendered":"<h1 class=\"wp-block-heading\">B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-87e0edfd\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-87e0edfd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-6-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"B2Bjpg (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-6-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-6.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ubd80\ubd84\uc758 \uae30\uc5c5\ub4e4\uc740 \uadfc\ubcf8\uc801\uc73c\ub85c \uc798\ubabb\ub41c B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uac00\uc9c0\uace0 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\uace0 \uc788\ub294\ub370, \uc774\ub294 \ub9c8\uce58 \ub208\uc744 \uac00\ub9ac\uace0 \uc218\ubc31\ub9cc \ub2ec\ub7ec\ub97c \ud30c\uc1c4\uae30\uc5d0 \ub358\uc838 \ub123\uace0 \ubd84\uae30\ubcc4 \ubaa9\ud45c\ub97c \ubd88\ud0dc\uc6cc\ubc84\ub9ac\ub294 \uac83\uacfc \ub2e4\ub984\uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub0b4\ubd80 \uc815\uce58, \uae09\ud558\uac8c \ubaa8\ubc29\ud55c \uacbd\uc7c1\uc0ac \uc804\ub7b5, \uadf8\ub9ac\uace0 CEO\uac00 \ud638\ud154 \ubc14\uc5d0\uc11c \ub124\ud2b8\uc6cc\ud0b9\uc744 \ud558\ub2e4\uac00 \ucd5c\uadfc \ucc38\uc11d\ud55c \ucee8\ud37c\ub7f0\uc2a4\uc5d0\uc11c \ub4e4\uc740 \uc5b4\uc124\ud508 \uc544\uc774\ub514\uc5b4\uc5d0 \uae30\ubc18\ud558\uc5ec \uc911\uc694\ud55c \uc2dc\uc7a5 \uc9c4\ucd9c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uac74 \uc815\ub9d0 \ub9d0\ub3c4 \uc548 \ub418\ub294 \uc77c\uc774\uc5d0\uc694\u2026 \uadf8\ub9ac\uace0 \uc774\ub7f0 \uc77c\uc774 \ub3c4\ucc98\uc5d0\uc11c \ubc8c\uc5b4\uc9c0\uace0 \uc788\uc8e0. \ubca4\ucc98 \ud22c\uc790\uae08\uc744 \ub4ec\ubfcd \ubc1b\uc740 \ubb34\ub2a5\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 \ub9c8\uce58 \ubb34\ud55c \uc790\uae08\uc758 \ubc84\uadf8\ub77c\ub3c4 \ubc1c\uacac\ud55c \uac83\ucc98\ub7fc \uc790\uae08\uc744 \ud0d5\uc9c4\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c, MBA \ucd9c\uc2e0\ub4e4\uc774 \uc990\ube44\ud55c \uc0c1\uc7a5 \uae30\uc5c5\ub4e4\uc870\ucc28\ub3c4 \uc774\ub7f0 \uc0c1\ud669\uc744 \uc81c\ub300\ub85c \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4\ub294 \uac8c \uc5b4\uc774\uac00 \uc5c6\uc5b4\uc694.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-190702122a03d4c7d2323ab621e8a9ea is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-rank-math-toc-block\" style=\"font-size:15px\" id=\"rank-math-toc\"><h2>\ubaa9\ucc28<\/h2><nav><ul><li><a href=\"#why-most-b-2-b-go-to-market-strategies-fail-spectacularly\">\ub300\ubd80\ubd84\uc758 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc774 \ucc98\ucc38\ud558\uac8c \uc2e4\ud328\ud558\ub294 \uc774\uc720<\/a><\/li><li><a href=\"#the-choices-framework-building-b-2-b-go-to-market-strategies-that-actually-work\">CHOICES \ud504\ub808\uc784\uc6cc\ud06c: \uc2e4\uc81c\ub85c \ud6a8\uacfc\uc801\uc778 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5 \uad6c\ucd95<\/a><\/li><li><a href=\"#summary-key-insights-for-effective-b-2-b-go-to-market-strategy\">\uc694\uc57d: \ud6a8\uacfc\uc801\uc778 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uc704\ud55c \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8<\/a><\/li><li><a href=\"#what-makes-sis-international-a-top-resource-for-b-2-b-go-to-market-strategy\">SIS International\uc774 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5 \ubd84\uc57c \ucd5c\uace0\uc758 \ub9ac\uc18c\uc2a4\uc778 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/a><\/li><li><a href=\"#faq-b-2-b-go-to-market-strategy\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38: B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<p><strong>\u2705 \uc774 \ud31f\uce90\uc2a4\ud2b8 \uc5d0\ud53c\uc18c\ub4dc\ub97c \uc5ec\uae30\uc5d0\uc11c \ub4e4\uc5b4\ubcf4\uc138\uc694:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify \uc784\ubca0\ub4dc: B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/40JKCksXbUq5uEKor6wHkd?si=29c3b6e3acd0461e&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-most-b-2-b-go-to-market-strategies-fail-spectacularly\">\ub300\ubd80\ubd84\uc758 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc774 \ucc98\ucc38\ud558\uac8c \uc2e4\ud328\ud558\ub294 \uc774\uc720 <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e4\uc81c\ub85c \ud6a8\uacfc\uac00 \uc788\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uae30 \uc804\uc5d0, \uc65c \uadf8\ub807\uac8c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uadf8\ub807\uac8c \ud558\ub294\uc9c0 \uba3c\uc800 \ub17c\uc758\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-b2b\/\" target=\"_blank\" rel=\"noopener\">B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5<\/a> \uc0c1\ub2f9\ud55c \ud22c\uc790\uc640 \uc9c4\uc815\ud55c \ub178\ub825, \uadf8\ub9ac\uace0 \ubaa8\ub450\uac00 \uace0\uac1c\ub97c \ub044\ub355\uc774\uba70 \ub3d9\uc758\ud558\ub294 \ub05d\uc5c6\ub294 \ud68c\uc758\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc2e4\ud328\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub294 \ubd88\uac00\uc0ac\uc758\ud558\uac70\ub098 \ud2b9\uc815 \uc870\uc9c1\uc5d0\ub9cc \uad6d\ud55c\ub41c \uac83\uc774 \uc544\ub2c8\ub77c, \ub9c8\uce58 \uae30\uc5c5 \uc804\uc5fc\ubcd1\ucc98\ub7fc \uc870\uc9c1 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub180\ub78d\ub3c4\ub85d \uc77c\uad00\ub418\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubcf5\uc0ac \ubd99\uc5ec\ub123\uae30\uc758 \uc7ac\uc559<\/strong>\ub2e4\ub978 \ud68c\uc0ac\uc758 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0 \ub300\ud55c \uc774\ud574 \uc5c6\uc774 \ub9f9\ubaa9\uc801\uc73c\ub85c \ub530\ub77c\ud558\ub294 \uac83. &quot;Salesforce\/HubSpot\/Gong\uc774 X\ub97c \ud588\uc73c\ub2c8 \uc6b0\ub9ac\ub3c4 X\ub97c \ud574\uc57c \ud574!&quot; \u2014 \uc774 \ubaa8\ub4e0 \uac83\uc774 \ud574\ub2f9 \ud68c\uc0ac\ub4e4\uc758 \uc81c\ud488, \uc2dc\uc7a5, \uc790\uae08 \uc0c1\ud669, \uacbd\uc7c1 \ud658\uacbd\uc774 \uc644\uc804\ud788 \ub2e4\ub974\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubb34\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9c8\uce58 \ub2e4\ub978 \uc0ac\ub78c\uc758 \uc548\uacbd\uc744 \uc4f0\uace0 \ub450\ud1b5\uc774 \ub098\ub294 \uc774\uc720\ub97c \ubaa8\ub974\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucc44\ub110 \ud63c\ub3d9 \uc99d\ud6c4\uad70<\/strong>\ub108\ubb34 \ub9ce\uc740 \uc2dc\uc7a5 \uc9c4\ucd9c \ucc44\ub110\uc744 \ub3d9\uc2dc\uc5d0 \ucd94\uad6c\ud558\uba74\uc11c\ub3c4 \uc5b4\ub290 \ud558\ub098\ub3c4 \uc81c\ub300\ub85c \uc2e4\ud589\ud560 \uc790\uc6d0\uc774 \ubd80\uc871\ud55c \uacbd\uc6b0. &quot;\uc9c1\uc811 \ud310\ub9e4, \ucc44\ub110 \ud310\ub9e4, \uc140\ud504 \uc11c\ube44\uc2a4, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uae4c\uc9c0 \ub2e4 \ud574\ubcf4\uc790!&quot; \ud558\uc9c0\ub9cc \uac01 \ucc44\ub110\uc5d0\ub294 \uc131\uacf5\uc5d0 \ud544\uc694\ud55c \uc790\uc6d0\uc774 \uadf9\ud788 \uc77c\ubd80\ub9cc \uc8fc\uc5b4\uc9c0\ubbc0\ub85c, \uacb0\uad6d \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ud3c9\ubc94\ud55c \uc131\uacfc\ub9cc \uac70\ub450\uac8c \ub41c\ub2e4. \ubaa8\ub4e0 \ucc44\ub110\uc744 \uc5b4\uc124\ud504\uac8c \ub530\ub77c \ud558\ub824\ub2e4 \uc5b4\ub290 \ud558\ub098 \uc81c\ub300\ub85c \ubabb\ud558\ub294 \uaf34\uc774 \ub418\ub294 \uac83\uc774\ub2e4.<\/li>\n\n\n\n<li><strong>\uc601\uc5c5\uacfc \ub9c8\ucf00\ud305 \uac04\uc758 \ub2e8\uc808<\/strong>\ud1b5\ud569\uc801\uc778 \uc811\uadfc \ubc29\uc2dd \ub300\uc2e0, \uac01 \uae30\ub2a5\ubcc4\ub85c \uc11c\ub85c \uc5f0\uacc4\ub418\uc9c0 \uc54a\uc740 \uac1c\ubcc4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubd80\uc11c\ub294 \uc601\uc5c5 \ubd80\uc11c\uac00 \uc6d0\ud558\uc9c0 \uc54a\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc704\ud55c \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uace0, \uc601\uc5c5 \ubd80\uc11c\ub294 \ub9c8\ucf00\ud305 \ubd80\uc11c\uac00 \ub4e4\uc5b4\ubcf8 \uc801 \uc5c6\ub294 \uc774\uc57c\uae30\ub97c \uc804\ub2ec\ud558\uba70, \uc81c\ud488 \ubd80\uc11c\ub294 \ub450 \ubd80\uc11c \ubaa8\ub450 \uc5b4\ub5bb\uac8c \ud3ec\uc9c0\uc154\ub2dd\ud574\uc57c \ud560\uc9c0 \ubaa8\ub974\ub294 \uae30\ub2a5\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. \ub9c8\uce58 \uba54\ub274, \uc8fc\ubc29, \uc11c\ube59 \ub2f4\ub2f9\uc790\uac00 \ubaa8\ub450 \ub2e4\ub978 \ub808\uc2a4\ud1a0\ub791 \ucd9c\uc2e0\uc778 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9c8\ubc95\uc801 \uc0ac\uace0\uc758 \ubb38\uc81c\uc810<\/strong>: \ud604\uc2e4\uc801\uc778 \uc2dc\uc7a5 \uc0c1\ud669\ubcf4\ub2e4\ub294 \ucd5c\uc0c1\uc758 \uc2dc\ub098\ub9ac\uc624\ub97c \uac00\uc815\ud558\uc5ec \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \uac83. &quot;18\uac1c\uc6d4 \uc548\uc5d0 1\uc870 4\ucc9c\uc5b5 \ub2ec\ub7ec 100\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8 \uc2dc\uc7a5\uc5d0\uc11c 1\uc870 5\ucc9c 1\ucc9c3\ucc9c\uc5b5 \ub2ec\ub7ec\ub97c \uc810\uc720\ud560 \uc218 \uc788\uc744 \uac70\uc57c!&quot;\ub77c\ub294 \uc2dd\uc758 \uc804\ub7b5\uc740, \uc624\ub85c\uc9c0 \ub099\uad00\uc801\uc778 \uc804\ub9dd\uacfc \uc5d1\uc140\uc758 \ub300\uc218 \uacf1\uc148 \uae30\ub2a5\uc5d0\ub9cc \uc758\uc874\ud55c \uacb0\uacfc\uc785\ub2c8\ub2e4. \ud604\uc2e4\uc740 \ud68c\uacc4\uc5f0\ub3c4 \uc2dc\uc791 \ud6c4 6\uac1c\uc6d4\ucbe4 \uc9c0\ub098\uba74 \ucc2c\ubb3c \uc0e4\uc6cc\ucc98\ub7fc \ub2e5\uccd0\uc635\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uce21\uc815 \uc9c0\ud45c \ub300\ud63c\ub780 \uc774\uc288<\/strong>\ucd9c\uc2dc \uc804\uc5d0 \uba85\ud655\ud55c \uc131\uacf5 \uc9c0\ud45c\ub97c \uc124\uc815\ud558\uc9c0 \ubabb\ud558\uba74 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\uac70\ub098 \uc2e4\uc81c\ub85c \uc131\uacf5\ud558\uace0 \uc788\ub294\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. &quot;\ubcf4\uba74 \uc54c\uac8c \ub418\uaca0\uc9c0!&quot;\ub77c\uace0 \uc0dd\uac01\ud558\uaca0\uc9c0\ub9cc, \uc808\ub300 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uacb0\uacfc\uac00 \ub098\uc624\ub4e0 \uc131\uacf5\uc774\uac70\ub098 &quot;\ubc30\uc6c0\uc758 \uacbd\ud5d8&quot;\uc774\ub77c\uace0 \ud569\ub9ac\ud654\ud560 \ubfd0\uc785\ub2c8\ub2e4.\u201c<\/li>\n\n\n\n<li><strong>\ubaa9\ud45c \uace0\uac1d\uc5d0 \ub300\ud55c \ucc29\uac01<\/strong>\ud0c0\uac9f \uace0\uac1d\uc744 \ub108\ubb34 \uad11\ubc94\uc704\ud558\uac8c \uc815\uc758\ud558\uba74 \uba54\uc2dc\uc9c0\uac00 \uc77c\ubc18\uc801\uc774\uace0 \ube44\ud6a8\uacfc\uc801\uc774\uac8c \ub429\ub2c8\ub2e4. &quot;\uc800\ud76c\uc758 \uc774\uc0c1\uc801\uc778 \uace0\uac1d\uc740 \uc9c1\uc6d0 \uc218\uac00 50\uba85 \uc774\uc0c1\uc778 \ubaa8\ub4e0 B2B \uae30\uc5c5\uc785\ub2c8\ub2e4!&quot; \ucd95\ud558\ud569\ub2c8\ub2e4. \ub2f9\uc2e0\uc740 \ub2e8\uc9c0 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc0ac\uc2e4 \uc678\uc5d0\ub294 \uc544\ubb34\ub7f0 \uacf5\ud1b5\uc810\uc774 \uc5c6\ub294 \uc218\ubc31\ub9cc \uac1c\uc758 \uae30\uc5c5\uc744 \ud0c0\uac9f\uc73c\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-choices-framework-building-b-2-b-go-to-market-strategies-that-actually-work\">CHOICES \ud504\ub808\uc784\uc6cc\ud06c: \uc2e4\uc81c\ub85c \ud6a8\uacfc\uc801\uc778 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5 \uad6c\ucd95<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bc59e1eb\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-bc59e1eb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-6-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"B2B 2 (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-6-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-6.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uace0\uac1d: \uae4a\uc774 \uc788\uace0 \uad6c\uccb4\uc801\uc778 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624 (\uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc2dc\uc791\ud558\uae30\ub3c4 \uc804\uc5d0 \uc2e4\ud328\ud560 \uac83\uc785\ub2c8\ub2e4).<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc2e4\uc218\ub294 \uace0\uac1d\uc774 \uc544\ub2cc \uc81c\ud488\ubd80\ud130 \uc2dc\uc791\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/strong> \uadf8\ub4e4\uc740 \ud310\ub9e4 \ub300\uc0c1\uc774\ub098 \uadf8\ub4e4\uc774 \uc65c \uad00\uc2ec\uc744 \uac00\uc838\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uace0\ub824 \uc5c6\uc774, \uc790\uc2e0\ub4e4\uc774 \ub9cc\ub4e0 \uc81c\ud488\uc744 \uc911\uc2ec\uc73c\ub85c \uc804\uccb4 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uc138\uc6c1\ub2c8\ub2e4. \ub9c8\uce58 \uc2e4\uc81c\ub85c \uc5b4\ub514\ub85c \uac00\uace0 \uc2f6\uc740\uc9c0 \uc815\ud558\ub294 \ub300\uc2e0 \uc790\ub3d9\ucc28\uc758 \uae30\ub2a5\uc5d0\ub9cc \uc9d1\ucc29\ud558\uba70 \ub85c\ub4dc \ud2b8\ub9bd\uc744 \uacc4\ud68d\ud558\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd5c\uace0\uc758 GTM \uc804\ub7b5\uc740 \ub9c8\ucf00\ud305 \ud300\uc774 \ucea0\ud398\uc778\uc744 \uc815\ub2f9\ud654\ud558\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ud53c\uc0c1\uc801\uc774\uace0 \ud5c8\uad6c\uc801\uc778 \ud398\ub974\uc18c\ub098\ub97c \ud6e8\uc52c \ub6f0\uc5b4\ub118\ub294, \uae4a\uc774 \uc788\uace0 \ubbf8\ubb18\ud55c \uace0\uac1d \uc774\ud574\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub429\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc774\ud574\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uac1d\uad00\uc801\uc778 \uae30\uc5c5 \uc815\ubcf4 \ubc0f \ud589\ub3d9 \uae30\uc900\uc5d0 \uae30\ubc18\ud55c \uba85\ud655\ud558\uac8c \uc815\uc758\ub41c \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc81c\uc2dc\ud574\uc57c \ud558\uba70, \ub2e8\uc21c\ud788 &quot;\uc6b0\ub9ac \uc81c\ud488\uc744 \uc0ac\uc6a9\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \ud68c\uc0ac&quot;(\uc0ac\uc2e4\uc0c1 \uc0ac\uc5c5\uc790 \ub4f1\ub85d\uc99d\uc774 \uc788\ub294 \ubaa8\ub4e0 \ud68c\uc0ac)\ub97c \ub300\uc0c1\uc73c\ub85c \ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uac70\uce58\ub294 \ubcf5\uc7a1\ud558\uace0 \ube44\uc120\ud615\uc801\uc778 \uacbd\ub85c\ub97c \ud30c\uc545\ud558\ub294 \uc0c1\uc138\ud55c \uad6c\ub9e4\uc790 \uc5ec\uc815 \ub9f5\ud551. \uc774\ub294 \ud504\ub808\uc820\ud14c\uc774\uc158 \uc790\ub8cc\uc5d0 \ub123\ub294 \uae54\ub054\ud55c \uae54\ub54c\uae30\ud615 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uacfc\ub294 \ub2e4\ub985\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uad6c\ub9e4 \uc704\uc6d0\ud68c\uc640 \uac01 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \uc774\ud574, \ud2b9\ud788 \uc2b9\ub099\ud560 \uc218\ub294 \uc5c6\ub354\ub77c\ub3c4 \uac70\uc808\ud560 \uc218 \uc788\ub294 \uc0ac\ub78c(\uc124\ub4dd\ud574\uc57c \ud560 \uac00\uc7a5 \uc911\uc694\ud55c \uc778\ubb3c\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc74c)\uc5d0 \ub300\ud55c \uc774\ud574\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uace0\uac1d\uc758 \ubd88\ud3b8 \uc0ac\ud56d\uacfc \ud604\uc7ac \ud574\uacb0 \ubc29\uc2dd\uc744 \uba85\ud655\ud558\uac8c \uc124\uba85\ud558\uace0, \uc124\ub839 \ud604\uc7ac \ud574\uacb0\ucc45\uc774 &quot;\uc544\ubb34\uac83\ub3c4 \ud558\uc9c0 \uc54a\uace0 \ubd88\ud3b8\uc744 \uac10\uc218\ud558\ub294 \uac83&quot;\uc774\ub77c \ud560\uc9c0\ub77c\ub3c4 \uadf8 \ud574\uacb0\ucc45\uc744 \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.\u201c<\/li>\n\n\n\n<li>\uc7a0\uc7ac \uace0\uac1d\uc774 \uad6c\ub9e4 \uc8fc\uae30\uc5d0 \uc9c4\uc785\ud558\uac8c \ub9cc\ub4dc\ub294 \uad6c\uccb4\uc801\uc778 \uacc4\uae30, \uc989 \ud604 \uc0c1\ud0dc\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc801\uadf9\uc801\uc778 \ud3c9\uac00 \ubaa8\ub4dc\ub85c \uc804\ud658\ud558\uac8c \ub9cc\ub4dc\ub294 \uc694\uc778\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uac00\uc124: \uba85\ud655\ud558\uace0 \uac80\uc99d \uac00\ub2a5\ud55c \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd\uc744 \uac1c\ubc1c\ud558\ub77c (\ud68d\uc77c\uc801\uc778 \ub9c8\ucf00\ud305 \ubb38\uad6c\uac00 \uc544\ub2cc)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \uc774\ud574\uac00 \ud655\ub9bd\ub418\uba74 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc758 \ud3ec\uc9c0\uc154\ub2dd \ub2e8\uacc4\uc5d0 \ub3cc\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\ub294 \ud2b9\uc815 \uc194\ub8e8\uc158\uc774 \ubaa9\ud45c \uace0\uac1d\uc5d0\uac8c \uc65c \ud2b9\ubcc4\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\ud558\uace0 \uc124\ub4dd\ub825 \uc788\ub294 \uac00\uc124\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub300\uc548\ub4e4\uacfc \ube44\uad50\ud558\uc5ec \uadc0\uc0ac\uc758 \uace0\uc720\ud55c \uac00\uce58 \uc81c\uc548\uc744 \uba85\ud655\ud558\uac8c \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc9c1\uc811\uc801\uc778 \uacbd\uc7c1\uc5c5\uccb4\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud604\uc0c1 \uc720\uc9c0 \ubc0f \uc544\ubb34\uac83\ub3c4 \ud558\uc9c0 \uc54a\ub294 \uac83(\uc885\uc885 \uac00\uc7a5 \ud070 \uacbd\uc7c1\uc5c5\uccb4)\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ubaa8\ud638\ud55c \uc57d\uc18d(\uc608: &quot;\ub514\uc9c0\ud138 \uc804\ud658&quot; \ub610\ub294 &quot;\uc6b4\uc601 \ud6a8\uc728\uc131&quot;)\uc774 \uc544\ub2cc, \uc194\ub8e8\uc158\uc774 \uc81c\uacf5\ud558\ub294 \uad6c\uccb4\uc801\uc774\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uace0\uac1d \uc131\uacfc\ub97c \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc8fc\uc7a5\uc744 \ub4b7\ubc1b\uce68\ud558\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \uadfc\uac70, \uc989 \ub2e8\uc21c\ud55c \uae30\ub2a5 \ubaa9\ub85d\uc774\ub098 \ub9c8\ucf00\ud305 \ubb38\uad6c\uac00 \uc544\ub2cc &quot;\uadf8\ub798\uc11c \ubb50?&quot;\ub77c\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc81c\uc2dc\ud558\ub294 \uc2e4\uc9c8\uc801\uc778 \uc99d\uac70\ub97c \uc81c\uc2dc\ud558\uc2ed\uc2dc\uc624.<\/li>\n\n\n\n<li>\uacbd\uc7c1 \uc81c\ud488\uacfc \ucc28\ubcc4\ud654\ub41c \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uc758\ubbf8 \uc788\ub294 \ucc28\uc774\uc810\uc744 \uac15\uc870\ud574\uc57c \ud558\uba70, \ub2e8\uc21c\ud788 \ub0b4\ubd80\uc801\uc73c\ub85c \uc790\ub791\uc2a4\ub7ec\uc6cc\ud558\ub294 \ucc28\uc774\uc810\ub9cc\uc744 \ubd80\uac01\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc6f9\uc0ac\uc774\ud2b8\ubd80\ud130 \uc601\uc5c5 \uc790\ub8cc, \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \ucf5c\ub4dc\ucf5c\uc5d0\uc11c \ud558\ub294 \ub9d0\uae4c\uc9c0 \ubaa8\ub4e0 \uace0\uac1d \uc811\uc810 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0\uc11c \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uc7a5\uc560\ubb3c: \uad6c\ub9e4\ub97c \ubc29\ud574\ud558\ub294 \uc694\uc778\uc744 \ud30c\uc545\ud558\uace0 \ud574\uacb0\ud558\uc2ed\uc2dc\uc624<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\ubb34\ub9ac \ub6f0\uc5b4\ub09c \uc194\ub8e8\uc158\uc774\ub77c\ub3c4 \uad6c\ub9e4 \uc7a5\ubcbd\uc5d0 \uc9c1\uba74\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc740 \uc774\ub7ec\ud55c \uc7a5\uc560\ubb3c\uc774 \uc911\uc694\ud558\uc9c0 \uc54a\uae30\ub97c \ubc14\ub77c\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc0ac\uc804\uc5d0 \ud30c\uc545\ud558\uace0 \ud574\uacb0\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. B2B \ud658\uacbd\uc5d0\uc11c \ud754\ud788 \ubc1c\uc0dd\ud558\ub294 \uc7a5\uc560\ubb3c\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc5ec\ub7ec \uc774\ud574\uad00\uacc4\uc790\uac00 \ucc38\uc5ec\ud558\ub294 \uae38\uace0 \ubcf5\uc7a1\ud55c \uc758\uc0ac\uacb0\uc815 \uacfc\uc815<\/li>\n\n\n\n<li>\uae30\uc220 \ud1b5\ud569 \uacfc\uc81c<\/li>\n\n\n\n<li>\ubcf4\uc548 \ubc0f \uaddc\uc815 \uc900\uc218 \uc694\uac74<\/li>\n\n\n\n<li>\uc608\uc0b0 \uc81c\uc57d\uacfc \uc0c1\ucda9\ub418\ub294 \uc6b0\uc120\uc21c\uc704<\/li>\n\n\n\n<li>\ud604\uc0c1 \uc720\uc9c0 \ud3b8\ud5a5\uacfc \uc870\uc9c1\uc801 \uad00\uc131<\/li>\n\n\n\n<li>\uc8fc\uc694 \uad6c\ub9e4 \uacb0\uc815 \uc804 \uc694\uad6c\ub418\ub294 \uc99d\ube59 \uc790\ub8cc<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uc778\uc0ac\uc774\ud2b8: \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\uc138\uc694<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ub370\uc774\ud130 \uacfc\ubd80\ud558 \uc2dc\ub300\uc5d0 \uc131\uacf5\uc801\uc778 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uacfc \uc2e4\ud328\ud55c \uc804\ub7b5\uc758 \ucc28\uc774\ub294 \uc885\uc885 \uc5b4\ub5a4 \uc778\uc0ac\uc774\ud2b8\ub97c \ucd94\ucd9c\ud558\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud589\ub3d9\ud558\ub294\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc778\uc0ac\uc774\ud2b8 \uac1c\ubc1c\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uacfc\uac70 \uace0\uac1d \ud655\ubcf4 \ud328\ud134 \ubc0f \uc131\uacf5 \uc694\uc778 \ubd84\uc11d<\/li>\n\n\n\n<li>\ud3ec\uc9c0\uc154\ub2dd, \uac00\uaca9 \ucc45\uc815 \ubc0f \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc5d0 \ub300\ud55c \uacbd\uc7c1 \uc815\ubcf4<\/li>\n\n\n\n<li>\uc2dc\uc7a5 \ubd80\ubb38\ubcc4 \uc131\uacfc \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc7a0\uc7ac\ub825\uc774 \uac00\uc7a5 \ub192\uc740 \uae30\ud68c\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uace0\uac1d \ucc38\uc5ec \ud328\ud134\uc744 \ud1b5\ud574 \uad00\uc2ec\ub3c4\uc640 \uad6c\ub9e4 \uc758\ud5a5\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc2b9\ud328 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc758\uc0ac \uacb0\uc815 \uc694\uc778\uacfc \uacbd\uc7c1 \uad6c\ub3c4\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ucc44\ub110: \uc801\ud569\ud55c B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5 \uacbd\ub85c\ub97c \uc120\ud0dd\ud558\uace0 \ucd5c\uc801\ud654\ud558\uc138\uc694<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4e15d81d\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-4e15d81d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"B2Bjpg (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ubd80\ubd84\uc758 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc5d0\uc11c \uc2e4\ud328\ud558\ub294 \ubd80\ubd84\uc740 \ubc14\ub85c \ucc44\ub110 \uc120\ud0dd\uc785\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ub108\ubb34 \ub9ce\uc740 \ucc44\ub110\uc744 \ub3d9\uc2dc\uc5d0 \uacf5\ub7b5\ud558\ub824 \ud558\uac70\ub098, \uace0\uac1d \uc120\ud638\ub3c4\ubcf4\ub2e4\ub294 \ub0b4\ubd80 \uc5ed\ub7c9\uc5d0 \uae30\ubc18\ud558\uc5ec \ucc44\ub110\uc744 \uc120\ud0dd\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud6a8\uacfc\uc801\uc778 \ucc44\ub110 \uc804\ub7b5\uc744 \uc704\ud574\uc11c\ub294 \ub2e4\uc74c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud0c0\uac9f \uace0\uac1d\uc774 \uc720\uc0ac\ud55c \uc194\ub8e8\uc158\uc744 \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \uc774\ud574\ud558\ub294 \uac83<\/li>\n\n\n\n<li>\uc870\uc9c1\uc758 \ucc44\ub110 \uc2e4\ud589 \uc5ed\ub7c9\uc5d0 \ub300\ud55c \ud604\uc2e4\uc801\uc778 \ud3c9\uac00<\/li>\n\n\n\n<li>\uc8fc\uc694 \ucc44\ub110\uacfc \ubcf4\uc870 \ucc44\ub110\uc744 \uba85\ud655\ud788 \uc9c0\uc815\ud558\uace0 \uc801\uc808\ud55c \uc790\uc6d0\uc744 \ubc30\ubd84\ud558\uc2ed\uc2dc\uc624.<\/li>\n\n\n\n<li>\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9(CAC), \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV), \ud22c\uc790 \ud68c\uc218 \uae30\uac04\uc744 \ud3ec\ud568\ud55c \uc0c1\uc138\ud55c \ucc44\ub110 \uacbd\uc81c\uc131 \ubd84\uc11d<\/li>\n\n\n\n<li>\uad6c\uccb4\uc801\uc778 \ucc44\ub110 \uac1c\ubc1c \ub85c\ub4dc\ub9f5 \ubc0f \uc131\uc7a5 \uacc4\ud68d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uc2e4\ud589: \uc77c\uad00\ub41c \uad6c\ud604\uc744 \uc704\ud55c \uc2dc\uc2a4\ud15c \uad6c\ucd95<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\uc9c0\ub9c9 \uc694\uc18c\uc774\uc790 \ub9ce\uc740 \uc720\ub9dd\ud55c B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc774 \uacb0\uad6d \uc2e4\ud328\ud558\ub294 \uc9c0\uc810\uc740 \ubc14\ub85c \uc2e4\ud589\uc785\ub2c8\ub2e4. \ud6cc\ub96d\ud55c \uc804\ub7b5\uc774\ub77c\ub3c4 \uc77c\uad00\ub418\uace0 \uccb4\uacc4\uc801\uc778 \uc2e4\ud589\uc774 \uc5c6\uc73c\uba74 \uc544\ubb34 \uc18c\uc6a9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud6a8\uacfc\uc801\uc778 GTM \uc2e4\ud589 \uc2dc\uc2a4\ud15c\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc804\ub7b5\uc758 \uac01 \uc694\uc18c\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc18c\uc720\uad8c\uacfc \ucc45\uc784 \uc18c\uc7ac<\/li>\n\n\n\n<li>\ubaa9\ud45c, \uba54\uc2dc\uc9c0 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \ubd80\uc11c \uac04 \uc758\uacac \uc77c\uce58<\/li>\n\n\n\n<li>\uad6c\uccb4\uc801\uc778 \ub9c8\uc77c\uc2a4\ud1a4\uc744 \ud3ec\ud568\ud55c \uc0c1\uc138\ud55c \uad6c\ud604 \ub85c\ub4dc\ub9f5<\/li>\n\n\n\n<li>\uc815\uae30\uc801\uc778 \uac80\ud1a0\ub97c \ud1b5\ud574 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\uace0 \ud544\uc694\ud55c \uc870\uc815\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ubb38\uc81c \ubc1c\uc0dd\uc5d0 \ub300\ud55c \uc870\uae30 \uacbd\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ud589 \uc9c0\ud45c<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud3c9\uac00: \uc131\uacfc \uce21\uc815 \ubc0f \uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \uc815\uad50\ud55c B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc740 \uc131\uacfc \ud3c9\uac00\ub97c \uc0ac\ud6c4 \uace0\ub824 \uc0ac\ud56d\uc73c\ub85c \ucde8\uae09\ud558\ub294 \ub300\uc2e0, \uce21\uc815 \ubc0f \uc801\uc751 \uba54\ucee4\ub2c8\uc998\uc744 \ub0b4\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uce21\uc815 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ucd9c\uc2dc \uc804 \uc131\uacf5 \uc9c0\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uc2ed\uc2dc\uc624.<\/li>\n\n\n\n<li>\ud65c\ub3d9\uacfc \uacb0\uacfc \ubaa8\ub450\ub97c \uce21\uc815\ud558\ub294 \uade0\ud615\uc131\uacfc\ud45c \uc811\uadfc\ubc95<\/li>\n\n\n\n<li>\uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\uc640\uc758 \uc815\uae30\uc801\uc778 \uc131\uacfc \ud3c9\uac00<\/li>\n\n\n\n<li>\uacb0\uacfc\uc5d0 \ub300\ud55c \ub9e5\ub77d\uc744 \uc124\uc815\ud558\uae30 \uc704\ud55c \ubca4\uce58\ub9c8\ud06c \ube44\uad50<\/li>\n\n\n\n<li>\ud575\uc2ec \uc694\uc18c \ud14c\uc2a4\ud2b8 \ubc0f \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uccb4\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cdfa3d3a\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" class=\"gb-image gb-image-cdfa3d3a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/04\/B2B-Marketing-Strategy-683x1024.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/04\/B2B-Marketing-Strategy-683x1024.jpg 683w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/04\/B2B-Marketing-Strategy-200x300.jpg 200w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/04\/B2B-Marketing-Strategy-768x1152.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/04\/B2B-Marketing-Strategy-8x12.jpg 8w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/04\/B2B-Marketing-Strategy.jpg 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary-key-insights-for-effective-b-2-b-go-to-market-strategy\">\uc694\uc57d: \ud6a8\uacfc\uc801\uc778 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uc704\ud55c \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong> <strong>\uace0\uac1d\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694<\/strong>\ud6a8\uacfc\uc801\uc778 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc740 \uc81c\ud488 \uae30\ub2a5\uc774\ub098 \ub0b4\ubd80 \uc5ed\ub7c9\uc774 \uc544\ub2c8\ub77c \uace0\uac1d\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \uc774\ud574\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong> <strong>\ud3ec\ucee4\uc2a4 \ub9ac\uc18c\uc2a4<\/strong>\ub9ce\uc740 \uc77c\uc744 \uadf8\ub7ed\uc800\ub7ed \ud558\ub294 \ub370 \uc9d1\uc911\ud558\uae30\ubcf4\ub2e4\ub294 \uba87 \uac00\uc9c0 \uc77c\uc744 \ud0c1\uc6d4\ud558\uac8c \ud558\ub294 \ub370 \uc9d1\uc911\ud558\ub77c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong> <strong>\uc815\ub82c \ud568\uc218<\/strong>\ub9c8\ucf00\ud305, \uc601\uc5c5, \uc81c\ud488 \ubc0f \uace0\uac1d \uc131\uacf5 \ubd80\uc11c\uac00 \ud1b5\ud569\ub41c \uc804\ub7b5\uc5d0 \ub530\ub77c \uc2e4\ud589\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong> <strong>\uc8fc\uc18c \ub9c8\ucc30<\/strong>\uad6c\ub9e4 \uacfc\uc815\uc758 \uc7a5\uc560\ubb3c\uc744 \uc0ac\uc804\uc5d0 \ud30c\uc545\ud558\uace0 \uc81c\uac70\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong> <strong>\ud14c\uc2a4\ud2b8 \uac00\uc815<\/strong>\ubcf8\uaca9\uc801\uc778 \uc2e4\ud589\uc5d0 \uc55e\uc11c \ud575\uc2ec \uc804\ub7b5 \uac00\uc124\uc744 \uac80\uc99d\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong> <strong>\ube4c\ub4dc \uc6b4\uc601<\/strong>\uc77c\uad00\ub41c \uc2e4\ud589\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uc804\ub2f4 \uc2dc\uc7a5 \uc9c4\ucd9c \uc6b4\uc601 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong> <strong>\uc5c4\uaca9\ud558\uac8c \uce21\uc815\ud558\uc2ed\uc2dc\uc624<\/strong>\ucd5c\uc801\ud654 \ubc29\ud5a5\uc744 \uc81c\uc2dc\ud560 \uba85\ud655\ud55c \uc131\uacf5 \uc9c0\ud45c\uc640 \uc120\ud589 \uc9c0\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705<\/strong> <strong>\uc9c0\uc18d\uc801\uc73c\ub85c \uc801\uc751\ud558\uc138\uc694<\/strong>\uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc2a4\ud15c\uc73c\ub85c \ubc14\ub77c\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-sis-international-a-top-resource-for-b-2-b-go-to-market-strategy\">SIS International\uc774 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5 \ubd84\uc57c \ucd5c\uace0\uc758 \ub9ac\uc18c\uc2a4\uc778 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcf5\uc7a1\ud55c B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \ud5e4\uccd0\ub098\uac00\ub294 \uac83\uc740 \ub9c1\ud06c\ub4dc\uc778 \uac8c\uc2dc\uae00 \uba87 \uac1c\ub97c \uc77d\uac70\ub098 \uacbd\uc7c1\uc0ac\uc758 \uc811\uadfc \ubc29\uc2dd\uc744 \ub530\ub77c\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ubb38\uc81c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud134\ud2b8\uac00 \uc81c\uacf5\ud558\ub294 \uc77c\ubc18\uc801\uc778 \uc9c0\uc2dd\uc744 \ud6e8\uc52c \ub6f0\uc5b4\ub118\ub294 \uc804\ubb38\uc801\uc778 \uc9c0\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uae30\uc5c5\ub4e4\uc774 \uc65c \ud2b9\uc815 \ucee8\uc124\ud134\ud2b8\uc5d0\uac8c \uc758\uc874\ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\" target=\"_blank\" rel=\"noopener\">SIS <\/a>\uc8fc\uc0ac\uc704\ub97c \ub2e4\uc2dc \uad74\ub9ac\ub294 \uac83\ubcf4\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub9de\ucda4\ud615 \uc811\uadfc \ubc29\uc2dd<\/strong>\ubaa8\ub450\uc5d0\uac8c \ud6a8\uacfc\uac00 \uc788\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294 \uc77c\ubc18\uc801\uc778 \uc2dc\uc7a5 \uc9c4\ucd9c \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ub300\uac1c \ub204\uad6c\uc5d0\uac8c\ub3c4 \ud6a8\uacfc\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.sisinternational.com\/ko\/\">SIS \uad6d\uc81c \uc5f0\uad6c<\/a>, \uc800\ud76c\ub294 \ub2e8\uc21c\ud788 \uae30\uc874 \ud15c\ud50c\ub9bf\uc5d0 \ub85c\uace0\ub9cc \ubd99\uc5ec\uc11c \uc7ac\ud0d5\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ucee8\uc124\ud134\ud2b8\uac00 \uacbd\uc601\ub300\ud559\uc6d0\uc5d0\uc11c \ubc30\uc6b4 \ud2c0\uc5d0 \ubc15\ud78c \ud504\ub808\uc784\uc6cc\ud06c\uac00 \uc544\ub2cc, \uadc0\uc0ac\uc758 \ud2b9\uc815 \uc2dc\uc7a5 \ud604\uc2e4\uc744 \ubc18\uc601\ud55c \ub9de\ucda4\ud615 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>40\ub144 \uc774\uc0c1\uc758 \uacbd\ud5d8<\/strong>\uc218\uc2ed \ub144\uac04 \uc218\ub9ce\uc740 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc758 \uc131\uacf5\uacfc \uc2e4\ud328\ub97c \uc9c1\uc811 \ubaa9\uaca9\ud55c \uacbd\ud5d8\ub9cc\ud07c \uc911\uc694\ud55c \uac83\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uc624\ub79c \uae30\uac04 \uc804\ubb38\uc801\uc778 \uacbd\ud5d8\uc744 \uc313\uc544\uc628 \uae30\uc5c5\uc740 \ub2e4\uc591\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c\ub85c \ud6a8\uacfc\uac00 \uc788\ub294 \uc804\ub7b5\uc744 \uc218\ub144\uac04 \uc9c1\uc811 \uacbd\ud5d8\ud558\uc9c0 \uc54a\uace0\uc11c\ub294 \uc790\uccb4\uc801\uc73c\ub85c \uac1c\ubc1c\ud560 \uc218 \uc5c6\ub294 \ud328\ud134 \uc778\uc2dd \ub2a5\ub825\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/li>\n\n\n\n<li><strong>\uae00\ub85c\ubc8c \ucc44\uc6a9 \ub370\uc774\ud130\ubca0\uc774\uc2a4<\/strong>\uc800\ud76c\ub294 \uae30\uc5c5 \uc784\uc6d0\uc9c4, \uc758\uc0ac\uacb0\uc815\uad8c\uc790 \ub124\ud2b8\uc6cc\ud06c, \uadf8\ub9ac\uace0 \uac1c\ubcc4 \uae30\uc5c5\uc774 \uc218\uac1c\uc6d4 \ub610\ub294 \uc218\ub144\uc5d0 \uac78\uccd0 \uad6c\ucd95\ud574\uc57c \ud560 \uc811\uadfc\ud558\uae30 \uc5b4\ub824\uc6b4 B2B \uad6c\ub9e4\uc790\ub4e4\uacfc\uc758 \ub124\ud2b8\uc6cc\ud06c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uac80\uc99d\ud558\uae30 \uc704\ud574 \uae08\uc735\uae30\uad00\uc758 CISO\ub098 \uc81c\uc870 \uae30\uc5c5\uc758 COO\ub97c \uc778\ud130\ubdf0\ud574\uc57c \ud560 \ub54c, \uc774\ub7ec\ud55c \uc0ac\uc804 \uad6c\ucd95\ub41c \uad00\uacc4\ub294 \ub9e4\uc6b0 \uadc0\uc911\ud55c \uc790\uc0b0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud504\ub85c\uc81d\ud2b8\uac00 \ube60\ub974\uac8c \uc644\ub8cc\ub429\ub2c8\ub2e4<\/strong>\ub0b4\ubd80 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5 \ud504\ub85c\uc81d\ud2b8\ub294 \uc545\uba85 \ub192\uc744 \uc815\ub3c4\ub85c \uc77c\uc815\uc774 \uc9c0\uc5f0\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. &quot;\uc774\ub2ec \ub9d0\uae4c\uc9c0 \ub05d\ub0b4\uc790&quot;\ub77c\ub294 \uac04\ub2e8\ud55c \ubaa9\ud45c\ub85c \uc2dc\uc791\ud588\ub358 \ud504\ub85c\uc81d\ud2b8\uac00 \ub0b4\ubd80 \uc815\uce58, \uc6b0\uc120\uc21c\uc704 \ucda9\ub3cc, \ubd84\uc11d \ub9c8\ube44 \ub4f1\uc73c\ub85c \uc778\ud574 6\uac1c\uc6d4\uc529 \uac78\ub9ac\ub294 \uace0\ub41c \uc5ec\uc815\uc73c\ub85c \ubcc0\uc9c8\ub418\ub294 \uacbd\uc6b0\uac00 \ud5c8\ub2e4\ud569\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \uc2dc\uc7a5 \uae30\ud68c\ub294 \uc904\uc5b4\ub4e4\uac70\ub098 \uacbd\uc7c1\uc0ac\ub294 \uc55e\uc11c \ub098\uac00\uac8c \ub429\ub2c8\ub2e4. \ubc18\uba74 \uc804\ubb38 \uc804\ub7b5\ud300\uc740 \ub0b4\ubd80 \uc815\uce58\uc5d0 \ud718\ub458\ub9ac\uc9c0 \uc54a\uace0, \uc2dc\ud589\ucc29\uc624\ub97c \uacaa\uc9c0 \uc54a\uc73c\uba70, \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0 \ub300\ud55c \uccb4\uacc4\uc801\uc778 \ubc29\ubc95\ub860\uc744 \uac16\ucd94\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uba87 \ub2ec\uc774 \uc544\ub2cc \uba87 \uc8fc \ub9cc\uc5d0 \ud3ec\uad04\uc801\uc778 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uac1c\ubc1c, \uac80\uc99d, \ubb38\uc11c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc758 \uc5f0\uad6c<\/strong>\ub0b4\ubd80 \ud300\uc774 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \ub4dc\ub294 \ucd1d\ube44\uc6a9(\uc815\uaddc \uc5c5\ubb34\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uae30\ud68c\ube44\uc6a9, \uacbd\ud5d8 \ubd80\uc871\uc73c\ub85c \uc778\ud55c \ubd88\uac00\ud53c\ud55c \uc2e4\uc218, \uc9c0\uc5f0 \ube44\uc6a9 \ub4f1 \ud3ec\ud568)\uc740 \uc804\ubb38\uac00\ub97c \uace0\uc6a9\ud558\ub294 \ube44\uc6a9\ubcf4\ub2e4 \uac70\uc758 \ud56d\uc0c1 \ub354 \ub192\uc2b5\ub2c8\ub2e4. <\/li>\n\n\n\n<li><strong>\uc2ec\ub3c4 \uc788\ub294 \uc0b0\uc5c5 \uc804\ubb38 \uc9c0\uc2dd<\/strong>\uc77c\ubc18\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c\ub294 \ud2b9\uc815 \uc0b0\uc5c5\uc758 \ubbf8\ubb18\ud558\uc9c0\ub9cc \uc911\uc694\ud55c \ucc28\uc774\uc810\uc744 \uac04\uacfc\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0 \ud0c1\uc6d4\ud55c \ud6a8\uacfc\ub97c \ubc1c\ud718\ud558\ub294 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc774 \uc758\ub8cc \uae30\uc220 \ubd84\uc57c\uc5d0\uc11c\ub294 \ucc98\ucc38\ud558\uac8c \uc2e4\ud328\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae08\uc735 \uc11c\ube44\uc2a4 \ubd84\uc57c\uc5d0\uc11c \uc131\uacf5\ud55c \uc804\ub7b5\uc774 \uc81c\uc870\uc5c5 \ubd84\uc57c\uc5d0\uc11c\ub294 \uc644\uc804\ud788 \uc2e4\ud328\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \ud2b9\uc815 \uc0b0\uc5c5\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \uc804\ubb38\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uc77c\ubc18\uc801\uc778 \ud300\uc73c\ub85c\ub294 \ub530\ub77c\uc62c \uc218 \uc5c6\ub294 \ubc29\uc2dd\uc73c\ub85c \ud574\ub2f9 \uc0b0\uc5c5\uc758 \uace0\uc720\ud55c \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4, \uc758\uc0ac \uacb0\uc815 \uae30\uc900 \ubc0f \uacbd\uc7c1 \uad6c\ub3c4\ub97c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubd84\uc11d\uc801 \uc5c4\ubc00\uc131<\/strong>\uc758\uacac \uae30\ubc18 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uacfc \uc99d\uac70 \uae30\ubc18 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc758 \ucc28\uc774\ub294 \ubd84\uc11d\uc801 \uc5c4\ubc00\uc131\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ub108\ubb34\ub098 \ub9ce\uc740 \ub0b4\ubd80 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc774 \uccb4\uacc4\uc801\uc778 \uc5f0\uad6c \ubc0f \ubd84\uc11d\ubcf4\ub2e4\ub294 \uc77c\ud654, \uacbd\uc601\uc9c4\uc758 \uc758\uacac, \uc601\uc5c5\ud300\uc758 \ud53c\ub4dc\ubc31\uc5d0 \uae30\ubc18\ud558\uc5ec \uc218\ub9bd\ub429\ub2c8\ub2e4. \uc804\ubb38 \uc804\ub7b5\uac00\ub4e4\uc740 \uad6c\uc870\ud654\ub41c \ubd84\uc11d \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc801\uc6a9\ud558\uc5ec \uc8fc\uad00\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c\ub294 \uac70\uc758 \ud56d\uc0c1 \ub193\uce58\ub294 \uc2dc\uc7a5 \uae30\ud68c\uc640 \uacfc\uc81c\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq-b-2-b-go-to-market-strategy\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38: B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\uc2e0\uc81c\ud488\uacfc \uae30\uc874 \uc81c\ud488\uc758 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc740 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc57c \ud560\uae4c\uc694?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e0\uc81c\ud488 \ucd9c\uc2dc\ub97c \uc704\ud55c \ud6a8\uacfc\uc801\uc778 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc5d0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc694\uc18c\ub4e4\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2dc\uc7a5 \uad50\uc721 \ubc0f \ubb38\uc81c \uc778\uc2dd \uc81c\uace0\ub97c \uc704\ud55c \ud22c\uc790 \ud655\ub300<\/li>\n\n\n\n<li>\ud601\uc2e0\uc744 \uac00\uc7a5 \uc801\uadf9\uc801\uc73c\ub85c \uc218\uc6a9\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc5bc\ub9ac \uc5b4\ub2f5\ud130 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub354\uc6b1 \uc9d1\uc911\uc801\uc778 \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud604\uc0c1 \uc720\uc9c0 \ud3b8\ud5a5\uc744 \uadf9\ubcf5\ud558\uae30 \uc704\ud574 \uc704\ud5d8 \uc644\ud654\uc5d0 \ub354 \ud070 \ube44\uc911\uc744 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ucd08\uae30 \ub3c4\uc785\uc744 \uc7a5\ub824\ud558\uae30 \uc704\ud55c \ubcf4\ub2e4 \uc720\uc5f0\ud55c \uac00\uaca9 \ucc45\uc815 \ubc29\uc2dd<\/li>\n\n\n\n<li>\uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc774 \uba85\ud655\ud788 \ud655\ub9bd\ub420 \ub54c\uae4c\uc9c0 \uace0\uac1d\uacfc\uc758 \uae34\ubc00\ud55c \uc18c\ud1b5\uc744 \uc911\uc2dc\ud558\ub294 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub354\uc6b1 \uc758\uc874\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ucd08\uae30 \uad6c\ud604\uc758 \uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uace0\uac1d \uc131\uacf5\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ud655\ub300\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubbf8 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc774 \uac80\uc99d\ub41c \uae30\uc874 \uc81c\ud488\uc758 \uacbd\uc6b0, \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\ud5a5\uc73c\ub85c \ubc1c\uc804\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud655\uc7a5\uc131\uc774 \ub6f0\uc5b4\ub098\uace0 \uc811\ucd09\uc774 \uc801\uc740 \uace0\uac1d \ud655\ubcf4 \ucc44\ub110<\/li>\n\n\n\n<li>\ucd08\uae30 \uc0ac\uc6a9\uc790\uce35\uc744 \ub118\uc5b4 \ub354 \ub113\uc740 \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \ud568<\/li>\n\n\n\n<li>\ubcf4\ub2e4 \ud45c\uc900\ud654\ub41c \uc601\uc5c5 \ubc29\ubc95\ub860 \ubc0f \uc9c0\uc6d0<\/li>\n\n\n\n<li>\ubc94\uc8fc \uad50\uc721\ubcf4\ub2e4\ub294 \uacbd\uc7c1 \ucc28\ubcc4\ud654\uc5d0 \ub354 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc6b4\uc601 \ud6a8\uc728\uc131\uacfc \ub2e8\uc704 \uacbd\uc81c\uc131\uc5d0 \ub354\uc6b1 \uc9d1\uc911<\/li>\n\n\n\n<li>\ub354\uc6b1 \uc815\uad50\ud55c \uc138\ubd84\ud654 \ubc0f \uac1c\uc778\ud654<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B2B \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \uc801\ud569\ud55c \ucc44\ub110 \uc870\ud569\uc740 \uc5b4\ub5bb\uac8c \uacb0\uc815\ud558\ub098\uc694?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ucc44\ub110 \uc120\ud0dd\uc740 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uacb0\uc815 \uc911 \ud558\ub098\uc774\uc9c0\ub9cc, \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc678\ubd80 \ud604\uc2e4\ubcf4\ub2e4\ub294 \ub0b4\ubd80 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uc811\uadfc\ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ucc44\ub110 \uc804\ub7b5 \uac1c\ubc1c\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uace0\uac1d \uad6c\ub9e4 \uc120\ud638\ub3c4<\/strong>\ud0c0\uac9f \uace0\uac1d\uc774 \uc720\uc0ac\ud55c \uc194\ub8e8\uc158\uc744 \ud3c9\uac00\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \uc774\ud574\ud558\ub294 \uac83<\/li>\n\n\n\n<li><strong>\uc194\ub8e8\uc158 \ubcf5\uc7a1\uc131<\/strong>\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uace0\ub3c4\uc758 \ub9de\ucda4\ud615 \uc124\uba85\uacfc \uc11c\ube44\uc2a4\ub97c \ud544\uc694\ub85c \ud558\ub294\uc9c0, \uc544\ub2c8\uba74 \uac04\ud3b8\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \ud310\ub9e4\ub420 \uc218 \uc788\ub294\uc9c0\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2dc\uc7a5 \uc131\uc219\ub3c4<\/strong>\uc774\ubbf8 \ud655\ub9bd\ub41c \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\uac00 \uc788\ub294 \uc2dc\uc7a5\uc5d0 \ud310\ub9e4\ud558\ub294 \uac83\uc778\uc9c0, \uc544\ub2c8\uba74 \uad50\uc721\uc774 \ud544\uc694\ud55c \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud558\ub294 \uac83\uc778\uc9c0\ub97c \ud310\ub2e8\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacbd\uc81c \ubd84\uc11d<\/strong>\ucc44\ub110\ubcc4 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9 \ubc0f \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV) \uacc4\uc0b0<\/li>\n\n\n\n<li><strong>\uacbd\uc7c1 \uc5ed\ud559<\/strong>\uacbd\uc7c1\uc5c5\uccb4\uc758 \uc2dc\uc7a5 \uc9c4\ucd9c \ubc29\uc2dd\uc744 \ud3c9\uac00\ud558\uace0 \ucc28\ubcc4\ud654\uac00 \uac00\ub2a5\ud55c\uc9c0 \uc5ec\ubd80\ub97c \ud310\ub2e8\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc870\uc9c1 \uc5ed\ub7c9<\/strong>\ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c \uc5c5\ubb34\ub97c \uc218\ud589\ud560 \uc218 \uc788\ub294 \ud68c\uc0ac\uc758 \uc5ed\ub7c9\uc744 \uc194\uc9c1\ud558\uac8c \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uaddc\ubaa8 \uc694\uad6c\uc0ac\ud56d<\/strong>\uc131\uc7a5 \ubaa9\ud45c\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \ucc44\ub110\uc744 \ud30c\uc545\ud558\ub294 \uac83<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc758 \uc131\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc131\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud558\ub824\uba74 \ub9ac\ub4dc \uc218\ub098 \uc218\uc8fc\uc728\uacfc \uac19\uc740 \ub2e8\uc21c\ud55c \uc9c0\ud45c\ub97c \ub118\uc5b4\uc11c\uc57c \ud569\ub2c8\ub2e4. \ud3ec\uad04\uc801\uc778 \uce21\uc815\uc740 \ud6a8\uacfc\uc131(\ubaa9\ud45c \ub2ec\uc131 \uc5ec\ubd80)\uacfc \ud6a8\uc728\uc131(\uacbd\uc81c\uc801 \uce21\uba74 \ubaa8\ub450)\uc744 \ubaa8\ub450 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud30c\uc774\ud504\ub77c\uc778 \uc9c0\ud45c<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\ucd9c\ucc98, \ubd80\ubb38 \ubc0f \uc81c\ud488\ubcc4 \uc801\uaca9 \uae30\ud68c \uaddc\ubaa8<\/li>\n\n\n\n<li>\ud30c\uc774\ud504\ub77c\uc778 \ub2e8\uacc4 \uac04 \uc804\ud658\uc728<\/li>\n\n\n\n<li>\uad6c\ub9e4 \uacfc\uc815\uc758 \uc18d\ub3c4<\/li>\n\n\n\n<li>\uac70\ub798 \uaddc\ubaa8 \ubc0f \uad6c\uc131 \ucd94\uc138<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc7ac\ubb34 \uc9c0\ud45c<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\ucc44\ub110 \ubc0f \ubd80\ubb38\ubcc4 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9<\/li>\n\n\n\n<li>\uace0\uac1d \uc0dd\uc560 \uac00\uce58 \ubc0f \ud22c\uc790 \ud68c\uc218 \uae30\uac04<\/li>\n\n\n\n<li>\ud504\ub85c\uadf8\ub7a8 \ubc0f \ud65c\ub3d9\ubcc4 \ub9c8\ucf00\ud305 \ubc0f \ud310\ub9e4 \ud22c\uc790 \uc218\uc775\ub960(ROI)<\/li>\n\n\n\n<li>\ud2b9\uc815 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc758 \ub9e4\ucd9c \uc601\ud5a5<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uace0\uac1d \uc9c0\ud45c<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\uacbd\uc7c1 \uc0c1\ub300 \ub300\ube44 \uc2b9\ub960<\/li>\n\n\n\n<li>\uc190\uc2e4 \uc6d0\uc778 \ubc0f \uacbd\uc7c1\uc801 \ub300\uccb4 \ud328\ud134<\/li>\n\n\n\n<li>\uace0\uac1d \ub9cc\uc871\ub3c4 \ubc0f \uc81c\ud488 \ucc44\ud0dd\ub960<\/li>\n\n\n\n<li>\ud655\uc7a5 \ubc0f \uc720\uc9c0 \ud328\ud134<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc6b4\uc601 \uc9c0\ud45c<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc0dd\uc0b0\uc131<\/li>\n\n\n\n<li>\ucc44\ub110 \ud30c\ud2b8\ub108 \uc131\uacfc<\/li>\n\n\n\n<li>\ucf58\ud150\uce20 \ud6a8\uacfc\uc131 \ubc0f \ucc38\uc5ec\ub3c4<\/li>\n\n\n\n<li>\uae30\uc220 \ud65c\uc6a9 \ubc0f \ub3c4\uc785.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uae30\uc5c5 B2B \uc601\uc5c5\uc5d0\uc11c \ud45c\uc900\ud654\uc640 \ub9de\ucda4\ud654\uc758 \uade0\ud615\uc744 \uc5b4\ub5bb\uac8c \uc720\uc9c0\ud574\uc57c \ud560\uae4c\uc694?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uc9c8\ubb38\uc740 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5 \uc2e4\ud589\uc5d0\uc11c \ud575\uc2ec\uc801\uc778 \uac08\ub4f1 \uc694\uc18c \uc911 \ud558\ub098\ub97c \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc989, \uae30\uc5c5 \uad6c\ub9e4\uc790\ub4e4\uc774 \uae30\ub300\ud558\ub294 \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba74\uc11c \ub3d9\uc2dc\uc5d0 \uaddc\ubaa8 \ud655\uc7a5\uc5d0 \ud544\uc694\ud55c \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubaa8\ub4c8\ud615 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4<\/strong>\ubaa8\ub4e0 \uae30\ud68c\ub97c \ub3d9\uc77c\ud55c \ub2e8\uacc4\ub97c \uac70\uce58\ub3c4\ub85d \uac15\uc694\ud558\ub294 \ub300\uc2e0, \ub2e4\uc591\ud55c \uad6c\ub9e4 \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub9de\uac8c \uad6c\uc131\ud560 \uc218 \uc788\ub294 \ud45c\uc900\ud654\ub41c \uad6c\uc131 \uc694\uc18c\ub97c \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub2e8\uacc4\ubcc4 \ub9de\ucda4 \uc124\uc815<\/strong>\ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub611\uac19\uc774 \ub300\ud558\ub294 \ub300\uc2e0, \uc5b4\ub5a4 \uace0\uac1d\uacfc \uae30\ud68c\uac00 \ub354 \ub192\uc740 \uc218\uc900\uc758 \ub9de\ucda4\ud654\ub97c \uc815\ub2f9\ud654\ud558\ub294\uc9c0 \uba85\ud655\ud55c \uae30\uc900\uc744 \uc124\uc815\ud558\ub294 \uac83<\/li>\n\n\n\n<li><strong>\ud15c\ud50c\ub9bf \uae30\ubc18 \uac1c\uc778\ud654<\/strong>\ub9e4\ubc88 \ucc98\uc74c\ubd80\ud130 \ub2e4\uc2dc \uc2dc\uc791\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc81c\uc548\uc11c, \ud504\ub808\uc820\ud14c\uc774\uc158 \ubc0f \uc790\ub8cc\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ub9de\ucda4 \uc124\uc815\ud560 \uc218 \uc788\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac00\uce58 \uae30\ubc18 \uc138\ubd84\ud654<\/strong>\uc7a0\uc7ac \uace0\uac1d\uc744 \ubaa8\ub450 \ub3d9\uc77c\ud558\uac8c \ub300\ud558\ub294 \ub300\uc2e0, \uace0\uac1d \uac00\uce58\uc5d0 \ub530\ub77c \uc11c\ube44\uc2a4 \uc218\uc900\uc744 \ucc28\ubcc4\ud654\ud558\ub294 \uac83<\/li>\n\n\n\n<li><strong>\uae30\uc220 \ud65c\uc6a9<\/strong>\uc77c\uc0c1\uc801\uc778 \ub9de\ucda4 \uc81c\uc791 \uc694\uc18c\ub97c \uc790\ub3d9\ud654\ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\ubd80\uac00\uac00\uce58 \ud65c\ub3d9\uc5d0\ub294 \uc778\uac04\uc758 \ud310\ub2e8\ub825\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uc5b4\ub5bb\uac8c \ud558\uba74 \uc5ec\ub7ec \ubd80\uc11c\uc5d0 \uac78\uccd0 \uc0c8\ub85c\uc6b4 B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\ubb34\ub9ac \ud6cc\ub96d\ud558\uac8c \uc124\uacc4\ub41c B2B \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc774\ub77c\ub3c4 \uc870\uc9c1\uc758 \uc800\ud56d, \uae30\uc220 \ubd80\uc871 \ub610\ub294 \uc870\uc815 \ubb38\uc81c\ub85c \uc778\ud574 \uc2e4\ud589 \ub2e8\uacc4\uc5d0\uc11c \uc2e4\ud328\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc2e4\ud589 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubd80\uc11c \uac04 \uc18c\uc720\uad8c<\/strong>\ub9c8\ucf00\ud305, \uc601\uc5c5, \uc81c\ud488 \ubc0f \uace0\uac1d \uc131\uacf5 \ubd80\uc11c\uc758 \ub300\ud45c\ub4e4\ub85c \uad6c\uc131\ub41c \uc804\ub2f4 \uc2dc\uc7a5 \uc9c4\ucd9c \ub9ac\ub354\uc2ed \ud300\uc744 \uad6c\ucd95\ud558\uace0, \ud2b9\uc815 \ubd80\uc11c\uac00 \uc2dc\uc7a5\uc744 \ub3c5\uc810\ud558\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uba85\ud655\ud55c \ubcc0\ud654 \uc774\uc57c\uae30<\/strong>\uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc774 \uc65c \ud544\uc694\ud55c\uc9c0, \uc5b4\ub5bb\uac8c \uc2e4\ud589\ub420\uc9c0, \uadf8\ub9ac\uace0 \uc131\uacf5\uc758 \uae30\uc900\uc774 \ubb34\uc5c7\uc778\uc9c0\ub97c \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uba85\ud655\ud558\uac8c \uc124\uba85\ud558\ub294 \uac83.<\/li>\n\n\n\n<li><strong>\uc5ed\ub7c9 \uac1c\ubc1c<\/strong>\uc644\uc804\ud55c \uc2e4\ud589\uc744 \uae30\ub300\ud558\uae30 \uc804\uc5d0 \uad50\uc721, \ucc44\uc6a9 \ub610\ub294 \uc678\ubd80 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uae30\uc220 \uaca9\ucc28\ub97c \ud30c\uc545\ud558\uace0 \ud574\uacb0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2dc\uc2a4\ud15c \uc815\ub82c<\/strong>\uae30\uc220, \ub370\uc774\ud130 \ubc0f \ud504\ub85c\uc138\uc2a4\uac00 \uae30\uc874 \ud589\ub3d9\uc744 \uac15\ud654\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uac83<\/li>\n\n\n\n<li><strong>\uc778\uc13c\ud2f0\ube0c \uad6c\uc870 \uac1c\ud3b8<\/strong>\ubcf4\uc0c1 \ubc0f \uc778\uc815 \uc81c\ub3c4\ub97c \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc744 \ub4b7\ubc1b\uce68\ud558\ub294 \ud589\ub3d9\uc5d0 \ubcf4\uc0c1\ud558\ub3c4\ub85d \uc870\uc815\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub4f1\ub300 \uad6c\ud604<\/strong>: \ubcf8\uaca9\uc801\uc778 \ucd9c\uc2dc \uc804\uc5d0 \ud2b9\uc815 \ubd80\ubb38\uc774\ub098 \uc9c0\uc5ed\uc5d0\uc11c \uc9d1\uc911\uc801\uc778 \uad6c\ud604\uc744 \ud1b5\ud574 \uc131\uacf5 \uc0ac\ub840\ub97c \uc785\uc99d\ud558\ub294 \uac83<\/li>\n<\/ul>\n\n\n<h2>\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 \uc804\ud654: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>B2B Go-to-Market Strategy Most companies are launching products with B2B go-to-market strategies that are so fundamentally flawed that they might as well be throwing millions into a shredder while blindfolded and setting their quarterly targets on fire. 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