{"id":53888,"date":"2024-11-03T14:49:26","date_gmt":"2024-11-03T19:49:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53888"},"modified":"2026-03-05T23:20:57","modified_gmt":"2026-03-06T04:20:57","slug":"b2b-%ec%a0%9c%ed%92%88-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/b2b-%ec%a0%9c%ed%92%88-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-a2405738 gb-headline-text\">B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-74efe526\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-74efe526\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Retail (28)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-28-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ub370\uc774\ud130\uac00 \uc758\uc0ac \uacb0\uc815\uc744 \uc8fc\ub3c4\ud558\ub294 \uc2dc\ub300\uc5d0 B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ub208\uc5d0 \ub744\uace0 \uace0\uac1d\uacfc \uacf5\uac10\ud558\uba70 \uacbd\uc7c1 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud558\ub294 \ub370 \ud544\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>\ud63c\uc7a1\ud55c B2B \uc2dc\uc7a5\uc5d0\uc11c \uc81c\ud488\uc774 \uc62c\ubc14\ub978 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uacf5\uac10\uc744 \uc5bb\ub294 \ub370 \ubb34\uc5c7\uc774 \ud544\uc694\ud55c\uc9c0 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ubb3c\uc5b4\ubcf8 \uc801\uc774 \uc788\uc2b5\ub2c8\uae4c? \uacbd\uc7c1 \uc81c\ud488\uacfc \ucc28\ubcc4\ud654\ub418\ub294 \uc810\uc744 \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\ub294 \uac83\uc740 \uc62c\ubc14\ub978 \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uc0ac\uc5c5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. SIS International\uc740 \uae30\uc5c5\uc774 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uacf5\uac10\uc744 \uc5bb\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc804\ubb38\uc801\uc778 B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%a6%ac%eb%93%9c-%ec%83%9d%ec%84%b1-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"B2B \ub9ac\ub4dc \uc0dd\uc131 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"1355\">B2B product positioning market research<\/a> allows businesses to determine how a product fits within the market. It shows how customers perceive their products, how they compare to competitors, and what unique value they offer. Critical components of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/best-practices-for-b2b-market-research\/\" title=\"Best Practices for B2B Market Research\"  data-wpil-monitor-id=\"1797\">B2B product positioning market research<\/a> \ud3ec\ud568\ud558\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uace0\uac1d \uc778\uc2dd \ubd84\uc11d<\/strong>: \ud6a8\uacfc\uc801\uc778 \uc704\uce58 \uc124\uc815\uc744 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc774 \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacbd\uc7c1 \ubca4\uce58\ub9c8\ud0b9<\/strong>: \uacbd\uc7c1\uc790 \ubd84\uc11d\uc740 \uc81c\ud488\uc758 \uc704\uce58\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uacbd\uc7c1 \ubca4\uce58\ub9c8\ud0b9\uc740 \uc81c\ud488\uc744 \ucc28\ubcc4\ud654\ud558\uace0 \uc2dc\uc7a5 \uaca9\ucc28\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud0c0\uac9f \uace0\uac1d \ud1b5\ucc30\ub825<\/strong>: \ud0c0\uac9f \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d, \uc120\ud638\ub3c4, \ubb38\uc81c\uc810\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc740 \uad00\ub828\uc131 \uc788\uace0 \ub9e4\ub825\uc801\uc778 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ub9cc\ub4dc\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.&nbsp;<\/li>\n\n\n\n<li><strong>\uac00\uce58 \uc81c\uc548 \uac1c\ubc1c<\/strong>: \uac00\uce58 \uc81c\uc548\uc740 \uc81c\ud488\uc774 \uace0\uac1d\uc5d0\uac8c \ucd5c\uc120\uc758 \uc120\ud0dd\uc778 \uc774\uc720\ub97c \uc804\ub2ec\ud558\ub294 \ud575\uc2ec \uba54\uc2dc\uc9c0\uc785\ub2c8\ub2e4.&nbsp;<\/li>\n\n\n\n<li><strong>\uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8<\/strong>: <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-customer-experience-the-ultimate-guide-to-building-loyalty-that-lasts\/\" title=\"B2B Customer Experience: The Ultimate Guide to Building Loyalty That Lasts\"  data-wpil-monitor-id=\"508\">B2B product positioning market research<\/a> involves gathering feedback from potential customers to refine the messaging and ensure maximum impact.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS International\uc758 B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub300\ud55c \ub3c5\ud2b9\ud55c \uc811\uadfc \ubc29\uc2dd<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \uad6d\uc81c<\/a> B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801\uc774\uace0 \ub370\uc774\ud130 \uc911\uc2ec\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uace0\uac1d\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c, \uc2dc\uc7a5 \ud658\uacbd \ubc0f \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uc744 \uc774\ud574\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc870\uc0ac \ud504\ub85c\uc138\uc2a4\ub294 \ud6a8\uacfc\uc801\uc778 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc744 \uc8fc\ub3c4\ud558\uace0 \uc2dc\uc7a5\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\uc744 \ucc3d\ucd9c\ud558\ub294 \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc2dc\uc7a5 \ubd84\uc11d<\/strong>: <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%9b%8c%ec%8b%b1%ed%84%b4%ea%b3%bc-%eb%8c%80%ed%86%b5%eb%a0%b9%ec%9d%98-%eb%82%a0\/\" title=\"\ub300\ud1b5\ub839\uc758 \ub0a0 \uba85\uc808 \ub9c8\ucf00\ud305\" data-wpil-monitor-id=\"7404\">SIS conducts in-depth market<\/a> analysis to understand the competitive landscape and identify key market trends. <\/li>\n\n\n\n<li><strong>\uace0\uac1d \uc911\uc2ec \uc5f0\uad6c<\/strong>: \uace0\uac1d\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \ud6a8\uacfc\uc801\uc778 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">SIS<\/a> \uace0\uac1d \uc911\uc2ec \uc5f0\uad6c\ub97c \uc218\ud589\ud558\uc5ec \uace0\uac1d\uc758 \uc778\uc2dd, \uc120\ud638\ub3c4, \ubb38\uc81c\uc810\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\uace0, \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ud3ec\uc9c0\uc154\ub2dd\uc774 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9de\ucda4\ud615 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5<\/strong>: \ubaa8\ub4e0 \uc81c\ud488\uc740 \ub3c5\ud2b9\ud558\uba70, \ud3ec\uc9c0\uc154\ub2dd\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uac01 \uc81c\ud488\uc758 \uace0\uc720\ud55c \uac15\uc810\uacfc \uac00\uce58\ub97c \uac15\uc870\ud558\ub294 \ub9de\ucda4\ud615 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\uc5ec \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uba54\uc2dc\uc9c0 \uac1c\ubc1c \ubc0f \ud14c\uc2a4\ud2b8<\/strong>: SIS\ub294 \uace0\uac1d\uc774 \ub2e4\uc591\ud55c \ud3ec\uc9c0\uc154\ub2dd \uba54\uc2dc\uc9c0\ub97c \uac1c\ubc1c\ud558\uace0 \ud14c\uc2a4\ud2b8\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \ud070 \uacf5\uac10\uc744 \uc5bb\uace0 \uc6d0\ud558\ub294 \ubc18\uc751\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \uba54\uc2dc\uc9c0\ub97c \ud30c\uc545\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c0\uc18d\uc801\uc778 \uc704\uce58 \uc804\ub7b5<\/strong>: SIS International offers continuous support by actively assessing shifts in customer behavior, market trends, and competitive activities. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \uc131\uacf5\uc744 \uc704\ud574 \ud6a8\uacfc\uc801\uc778 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a635cce\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0a635cce\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Retail (19)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Effective product positioning determines how customers perceive the product and influences their buying decisions \u2013 and here are some reasons why <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%eb%b3%b5%ec%9e%a1%ec%84%b1\/\" title=\"B2B \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?\" data-wpil-monitor-id=\"2215\">B2B product positioning market<\/a> research is critical for success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubd84\ud654<\/strong>: \ud6a8\uacfc\uc801\uc778 \ud3ec\uc9c0\uc154\ub2dd\uc740 \uc81c\ud488\uc758 \uace0\uc720\ud55c \uac00\uce58\ub97c \uac15\uc870\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub354\uc6b1 \ub9e4\ub825\uc801\uc73c\ub85c \ub2e4\uac00\uac11\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uace0\uac1d \uc815\ub82c<\/strong>: <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%a0%9c%ed%92%88-%ec%9a%b0%ec%88%98%ec%84%b1-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc81c\ud488\uc6b0\uc6d4\uc131 \uc2dc\uc7a5\uc870\uc0ac\" data-wpil-monitor-id=\"5800\">Product positioning market research<\/a> helps ensure the product&#8217;s messaging is relevant to the target audience, making it more likely to resonate with them.<\/li>\n\n\n\n<li><strong>\ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305 \ud6a8\uacfc \uac1c\uc120<\/strong>: \uba85\ud655\ud558\uace0 \uc124\ub4dd\ub825 \uc788\ub294 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc740 \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \ud6a8\uacfc\ub97c \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc81c\ud488\uc758 \uac00\uce58\ub97c \uc774\ud574\ud558\ub294 \uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\uace0 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac\uacb0\uc815<\/strong>: \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">\uc2dc\uc7a5 \uc870\uc0ac<\/a> \uae30\uc5c5\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc790\uc0ac \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \ubc30\uce58\ud560\uc9c0\uc5d0 \ub300\ud55c \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.&nbsp;<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4<\/strong>: \uc798 \ud3ec\uc9c0\uc154\ub2dd\ub41c \uc81c\ud488\uc740 \ube0c\ub79c\ub4dc\ub97c \ud574\ub2f9 \ubd84\uc57c\uc758 \uc120\ub450\uc8fc\uc790\ub85c \ud655\ub9bd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70, \uace0\uac1d\uc758 \uc2e0\ub8b0\uc640 \ubbff\uc74c\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc758 \ucd94\uc138<\/strong><\/h2>\n\n\n\n<p>B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \ud658\uacbd\uc740 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \uc801\uc751\ud558\uc5ec \uc81c\ud488\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\uace0 \uace0\uc720\ud55c \uac00\uce58 \uc81c\uc548\uc744 \uac15\uc870\ud558\uba70 \ubcc0\ud654\ud558\ub294 \uad6c\ub9e4\uc790 \uc694\uad6c\uc5d0 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4. \uc8fc\uc694 \ucd94\uc138\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uac1c\uc778\ud654<\/strong>: B2B \uad6c\ub9e4\uc790\ub294 \uc774\uc81c B2C \uc2dc\uc7a5\uc5d0\uc11c \ubc1b\ub294 \uac83\ubcf4\ub2e4 \ub354 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc740 \uc810\uc810 \ub354 \ub2e4\uc591\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc758 \ud2b9\uc815 \uc694\uad6c\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud574 \uba54\uc2dc\uc9c0\ub97c \ub9de\ucda4\ud654\ud558\ub294 \ub370 \uc758\uc874\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub370\uc774\ud130 \uae30\ubc18 \ud3ec\uc9c0\uc154\ub2dd<\/strong>: \uae30\uc5c5\uc740 \ube45\ub370\uc774\ud130\uc640 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \uc120\ud638\ub3c4\uc640 \uc2dc\uc7a5 \uc5ed\ud559\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \ub354\uc6b1 \ud0c0\uac9f\ud305\ub41c \uc704\uce58 \uc9c0\uc815 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/strong>: \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc740 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc758 \uc911\uc694\ud55c \uad6c\uc131 \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc81c\ud488\uc758 \uace0\uc720\ud55c \uac00\uce58\ub97c \uad00\ub828\uc131 \uc788\uace0 \ub9e4\ub825\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uac15\uc870\ud558\ub294 \uc124\ub4dd\ub825 \uc788\ub294 \ub0b4\ub7ec\ud2f0\ube0c\ub97c \ub9cc\ub4dc\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c0\uc18d \uac00\ub2a5\uc131<\/strong>: \uace0\uac1d\ub4e4\uc740 \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \uc724\ub9ac\uc801 \uad00\ud589\uc5d0 \uc810\uc810 \ub354 \uad00\uc2ec\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud658\uacbd \uce5c\ud654\uc801\uc774\uac70\ub098 \uc0ac\ud68c\uc801\uc73c\ub85c \ucc45\uc784\uac10 \uc788\ub294 \uac83\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ub41c \uc81c\ud488\uc740 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub514\uc9c0\ud138 \ud601\uc2e0<\/strong>: The rise of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ea%b1%b4%ec%84%a4-%eb%b6%84%ec%95%bc%ec%9d%98-%eb%94%94%ec%a7%80%ed%84%b8-%ed%8a%b8%eb%9e%9c%ec%8a%a4%ed%8f%ac%eb%a9%94%ec%9d%b4%ec%85%98\/\" title=\"\uac74\uc124 \ubd84\uc57c\uc758 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\" data-wpil-monitor-id=\"2805\">digital channels and social media has transformed<\/a> how companies position their products. Digital-first positioning strategies are now critical for effectively reaching the right audience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uae30\uc220\uc758 \uc5ed\ud560<\/strong><\/h2>\n\n\n\n<p>\uace0\uae09 \ub3c4\uad6c\uc640 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uba74 \uae30\uc5c5\uc740 \uc2dc\uc7a5 \uc5ed\ud559, \uace0\uac1d \uc120\ud638\ub3c4, \uacbd\uc7c1\uc790 \uc804\ub7b5\uc5d0 \ub300\ud55c \ub354 \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc5b4 \uc815\ud655\ud558\uace0 \uad00\ub828\uc131 \uc788\uac8c \uc81c\ud488\uc744 \ud3ec\uc9c0\uc154\ub2dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub354\uc6b1 \uc2ec\uce35\uc801\uc778 \uc2dc\uc7a5 \ud1b5\ucc30\ub825\uc744 \uc704\ud55c AI \uae30\ubc18 \ubd84\uc11d<br><\/strong><br>Through AI-driven analytics, companies can segment their audience more effectively, understanding which features and benefits resonate most with different customer groups. <\/p>\n\n\n\n<p><strong>CRM Systems for Enhanced Customer UnderstandingCustomer Relationship Management (CRM) systems offer a centralized platform for tracking customer interactions, preferences, and purchase behaviors, providing invaluable insights for <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b-%eb%b8%8c%eb%9e%9c%eb%94%a9-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%b6%94%ec%a0%81\/\" title=\"B2B \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd \ubc0f \ube0c\ub79c\ub529 \uc5f0\uad6c\" data-wpil-monitor-id=\"4308\">B2B product positioning market research<\/a>. <\/p>\n\n\n\n<p><strong>\uc2e4\uc2dc\uac04 \uc2dc\uc7a5 \ubd84\uc11d\uc744 \uc704\ud55c \ub370\uc774\ud130 \uc2dc\uac01\ud654 \ub3c4\uad6c<br><br><\/strong>Data visualization tools, such as PowerBI dashboards, allow companies to transform complex data into intuitive, real-time visuals, making tracking market trends and customer sentiment easier. <\/p>\n\n\n\n<p><strong>\uacbd\uc7c1\uc790 \ubc0f \uc2dc\uc7a5 \uac10\uc815 \ubd84\uc11d\uc744 \uc704\ud55c \uc18c\uc15c \ub9ac\uc2a4\ub2dd \ud50c\ub7ab\ud3fc<\/strong><strong><br><\/strong><strong><br><\/strong>\uc18c\uc15c \ub9ac\uc2a4\ub2dd \ud234\uc744 \uc0ac\uc6a9\ud558\uba74 \uae30\uc5c5\uc740 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c \uc5c5\uacc4 \ub300\ud654, \uacbd\uc7c1\uc0ac \ud65c\ub3d9 \ubc0f \uace0\uac1d \uac10\uc815\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uacbd\uc6b0 \uc18c\uc15c \ub9ac\uc2a4\ub2dd\uc740 \uacbd\uc7c1\uc0ac\uac00 \ubb34\uc5c7\uc744 \ub9d0\ud558\ub294\uc9c0, \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \ud3ec\uc9c0\uc154\ub2dd\ud558\ub294\uc9c0, \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong>\uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc744 \uc704\ud55c \uc608\uce21 \ubd84\uc11d<\/strong><strong><br><\/strong><strong><br><\/strong>\uc608\uce21 \ubd84\uc11d\uc740 \uc2dc\uc7a5 \ubcc0\ud654\uc640 \uace0\uac1d \uc694\uad6c\ub97c \uc608\uc0c1\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uacfc\uac70 \ub370\uc774\ud130\uc640 \ud604\uc7ac \ucd94\uc138\ub97c \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc608\uce21 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud2b9\uc815 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc774 \uc5bc\ub9c8\ub098 \uc798 \uc218\ud589\ub420\uc9c0 \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub300\ud55c \uc804\ub9dd<\/strong><\/h2>\n\n\n\n<p>B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ubbf8\ub798\ub294 \uae30\uc5c5\uc774 \ucc28\ubcc4\ud654\ub418\uace0 \ub9e4\ub825\uc801\uc778 \ud3ec\uc9c0\uc154\ub2dd\uc758 \uc911\uc694\uc131\uc744 \uc778\uc2dd\ud568\uc5d0 \ub530\ub77c \uc720\ub9dd\ud574 \ubcf4\uc785\ub2c8\ub2e4. \uc8fc\uc694 \uae30\ud68c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI\uc758 \ub354 \ud070 \ud65c\uc6a9<\/strong>: AI\ub294 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc5f0\uad6c\uc5d0\uc11c \ub354 \ud070 \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. AI \uae30\ubc18 \ud1b5\ucc30\ub825\uc740 \ud68c\uc0ac\uac00 \uc2dc\uc7a5 \uaca9\ucc28\ub97c \ud30c\uc545\ud558\uace0, \uace0\uac1d \uac10\uc815\uc744 \uc774\ud574\ud558\uace0, \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>CRM \uc2dc\uc2a4\ud15c\uacfc\uc758 \ud1b5\ud569<\/strong>: \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc774 CRM \uc2dc\uc2a4\ud15c\uacfc \ub354\uc6b1 \ud1b5\ud569\ub418\uba74\uc11c \uc5f0\uad6c \ud1b5\ucc30\ub825\uacfc \uc601\uc5c5 \ud65c\ub3d9\uc744 \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uad6c\ub9e4\uc790 \uc5ec\uc815\uc5d0 \ub300\ud55c \uac15\uc870<\/strong>: \uae30\uc5c5\ub4e4\uc740 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uacf5\uac10\uc744 \uc5bb\ub294 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uc810\uc810 \ub354 \uad6c\ub9e4\uc790 \uc5ec\uc815\uc744 \ub9e4\ud551\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc778\uc9c0\uc5d0\uc11c \uc758\uc0ac \uacb0\uc815\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc774\ub3d9\ud558\ub294\uc9c0 \uc774\ud574\ud558\uba74 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uace0\uac1d \uacf5\ub3d9 \ucc3d\uc870<\/strong>: \uace0\uac1d\uc744 \uc81c\ud488 \uac1c\ubc1c \ubc0f \ud3ec\uc9c0\uc154\ub2dd \ud504\ub85c\uc138\uc2a4\uc5d0 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc77c\ubc18\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\ub3d9 \ucc3d\uc791\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \ud0c0\uac9f \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uae30\ub300\ub97c \uc9c1\uc811 \ubc18\uc601\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uae00\ub85c\ubc8c\ud654\uc640 \ud604\uc9c0\ud654<\/strong>: \uae30\uc5c5\uc774 \uae00\ub85c\ubc8c\ud558\uac8c \ud655\uc7a5\ub428\uc5d0 \ub530\ub77c \uc9c0\uc5ed\ud654\ub41c \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ubb38\ud654\uc801 \ucc28\uc774\uc640 \uc9c0\uc5ed \uc2dc\uc7a5 \uc120\ud638\ub3c4\uc5d0 \ub9de\uac8c \uc81c\ud488 \uba54\uc2dc\uc9c0\ub97c \uc870\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc778\uc2dd\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS International\uc774 \ucd5c\uace0\uc758 B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \ud68c\uc0ac\uac00 \ub418\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/strong><\/h2>\n\n\n\n<p>SIS International\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uc124\ub4dd\ub825 \uc788\ub294 \uc774\uc720\ub85c \ucd5c\uace0\uc758 B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \ud68c\uc0ac\ub85c \ub450\uac01\uc744 \ub098\ud0c0\ub0c8\uc73c\uba70, \uac01\uac01\uc740 \uace0\uac1d\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \ub3d5\ub294 \ub2f9\uc0ac\uc758 \ub2a5\ub825\uc5d0 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud3ec\uad04\uc801\uc778 \uc0b0\uc5c5 \uc804\ubb38\uc131<\/strong>: SIS International\uc740 \uad11\ubc94\uc704\ud55c \uc0b0\uc5c5 \uacbd\ud5d8\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc5b4 \ud2b9\uc815 \uc2dc\uc7a5 \ubd80\ubb38\uc5d0 \uacf5\uac10\ud558\ub294 \ub9de\ucda4\ud615 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub2f9\uc0ac\uc758 \uc0b0\uc5c5 \uc804\ubb38\uc131\uc744 \ud1b5\ud574 \uac01 \ubd80\ubb38\uc758 \uace0\uc720\ud55c \uacfc\uc81c\uc640 \uae30\ud68c\uc5d0 \ub9de\ub294 \ud6a8\uacfc\uc801\uc778 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uace0\uac1d \uc911\uc2ec \uc811\uadfc \ubc29\uc2dd<\/strong>: SIS\uc5d0\uc11c \uace0\uac1d\uc740 \ubaa8\ub4e0 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc758 \uc911\uc2ec\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uace0\uac1d\uc758 \uc694\uad6c, \uc120\ud638\ub3c4 \ubc0f \ubb38\uc81c\uc810\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 \uc2ec\uce35\uc801\uc778 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uc5ec \uace0\uac1d\uc758 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc774 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uc9c1\uc811 \uc804\ub2ec\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub370\uc774\ud130 \uc911\uc2ec \ubc29\ubc95\ub860<\/strong>: \uc800\ud76c\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \ub370\uc774\ud130\uc5d0 \uadfc\uac70\ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uc7a5 \ub3d9\ud5a5, \uace0\uac1d \ud589\ub3d9 \ubc0f \uacbd\uc7c1\uc801 \uc704\uce58\ub97c \ud30c\uc545\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\ub825 \uc788\ub294 \uc81c\ud488 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud601\uc2e0\uc801\uc778 \ud3ec\uc9c0\uc154\ub2dd \uae30\uc220<\/strong>: SIS International\uc740 \uc2a4\ud1a0\ub9ac\ud154\ub9c1, \uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8, \ub514\uc9c0\ud138 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5 \ub4f1\uc758 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ub418\ub294 \ub9e4\ub825\uc801\uc778 \uc81c\ud488 \uc774\uc57c\uae30\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc785\uc99d\ub41c \uc2e4\uc801<\/strong>: B2B \uae30\uc5c5\uc774 \ud3ec\uc9c0\uc154\ub2dd \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \ub3c4\uc6b4 \uc800\ud76c\uc758 \uc5ed\uc0ac\ub294 \uadf8 \uc790\uccb4\ub85c \uc99d\uba85\ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 \ud6a8\uacfc\uc801\uc778 \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc744 \ud1b5\ud574 \uc218\ub9ce\uc740 \uae30\uc5c5\uc774 \uc2dc\uc7a5 \uac00\uc2dc\uc131, \uace0\uac1d \ucc38\uc5ec, \uc804\ubc18\uc801\uc778 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uac1c\uc120\ud558\ub3c4\ub85d \uc131\uacf5\uc801\uc73c\ub85c \ub3c4\uc654\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n<h2>\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 \uc804\ud654: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><strong>SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/strong><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator --><\/p>","protected":false},"excerpt":{"rendered":"<p>B2B Product Positioning Market Research In an era where data drives decisions, B2B product positioning market research gives companies the insights they need to stand out, resonate with customers, and thrive in competitive markets Have you ever asked yourself what truly makes a product resonate with the right audience in a crowded B2B market? Clearly &#8230; <a title=\"B2B \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd \uc2dc\uc7a5 \uc870\uc0ac\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/b2b-%ec%a0%9c%ed%92%88-%ed%8f%ac%ec%a7%80%ec%85%94%eb%8b%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" aria-label=\"B2B Product Positioning Market Research\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":62503,"parent":11292,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53888","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=53888"}],"version-history":[{"count":17,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53888\/revisions"}],"predecessor-version":[{"id":81048,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53888\/revisions\/81048"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/11292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62503"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=53888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}