{"id":53733,"date":"2024-10-17T00:19:07","date_gmt":"2024-10-17T04:19:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53733"},"modified":"2026-01-24T17:07:37","modified_gmt":"2026-01-24T22:07:37","slug":"gen-z-%ec%a0%9c%ed%92%88%ec%9d%84-%ed%85%8c%ec%8a%a4%ed%8a%b8%ed%95%98%ea%b8%b0-%ec%9c%84%ed%95%9c-%eb%89%b4%ec%9a%95%ec%9d%98-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/gen-z-%ec%a0%9c%ed%92%88%ec%9d%84-%ed%85%8c%ec%8a%a4%ed%8a%b8%ed%95%98%ea%b8%b0-%ec%9c%84%ed%95%9c-%eb%89%b4%ec%9a%95%ec%9d%98-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/","title":{"rendered":"\ub274\uc695\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud65c\uc6a9\ud558\uc5ec Gen Z \uc81c\ud488 \ud14c\uc2a4\ud2b8"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-4eea037e gb-headline-text\">\ub274\uc695\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud65c\uc6a9\ud558\uc5ec Gen Z \uc81c\ud488 \ud14c\uc2a4\ud2b8 <\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c0432a72\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0432a72\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Focus group recruitment (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Z\uc138\ub300 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \ud53c\ub4dc\ubc31\uc744 \ucca0\uc800\ud788 \ubd84\uc11d\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \uc81c\ud488 \uac1c\ubc1c\uc744 \uac15\ud654\ud558\uace0 \uc774 \uc8fc\uc694 \uc778\uad6c\ud1b5\uacc4\uc5d0 \ub9de\ub294 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>Z\uc138\ub300\ub294 \uace0\uc720\ud55c \ud2b9\uc131\uacfc \uae30\ub300\ub97c \uac00\uc9c4 \uc911\uc694\ud558\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uc18c\ube44\uc790 \uacc4\uce35\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c \ub274\uc695\uacfc \uac19\uc740 \ub2e4\uc591\ud558\uace0 \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5\uc5d0\uc11c \uc774 \uc778\uad6c\ud1b5\uacc4\ub97c \ub300\uc0c1\uc73c\ub85c \uc81c\ud488\uc744 \ud14c\uc2a4\ud2b8\ud558\uba74 \uc81c\ud488 \uac1c\ubc1c\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd94\uc9c4\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gen Z \uc81c\ud488\uc744 \ud14c\uc2a4\ud2b8\ud558\uae30 \uc704\ud55c \ub274\uc695 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9: \uc5bc\ub9c8\ub098 \uc720\uc6a9\ud560\uae4c?<\/h2>\n\n\n\n<p>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 Gen Z \uc18c\ube44\uc790\ub85c\ubd80\ud130 \uc2ec\uce35\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub85c, \uae30\uc5c5\uc740 Gen Z \uc18c\ube44\uc790\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ubbf8\ubb18\ud55c \uc774\ud574\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. NYC\uc5d0\uc11c \uc774 \uc778\uad6c\ud1b5\uacc4\uc640 \uad50\ub958\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 Gen Z\uc758 \ud65c\uae30\ucc28\uace0 \ub2e4\uc591\ud55c \ubaa9\uc18c\ub9ac \ud480\uc744 \ud65c\uc6a9\ud558\uc5ec \uc81c\ud488\uc774 \uc774 \uc8fc\uc694 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uacf5\uac10\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Z\uc138\ub300\uc758 \ud2b9\uc9d5<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub514\uc9c0\ud138 \uc6d0\uc8fc\ubbfc<\/strong>: <a href=\"https:\/\/www.britannica.com\/topic\/Generation-Z\" target=\"_blank\" rel=\"noopener\">Z\uc138\ub300<\/a> \uc778\ud130\ub137, \uc2a4\ub9c8\ud2b8\ud3f0, \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \uc0b6\uc758 \ud544\uc218\uc801\uc778 \ubd80\ubd84\uc73c\ub85c \uc131\uc7a5\ud55c \uccab \ubc88\uc9f8 \uc138\ub300\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uae30\uc220\uc5d0 \ub9e4\uc6b0 \uc815\ud1b5\ud558\uba70 \uc815\ubcf4\uc640 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uc989\uc2dc \uc811\uadfc\ud558\ub294 \ub370 \uc775\uc219\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0ac\ud68c\uc801\uc73c\ub85c \uc758\uc2dd\uc801<\/strong>: \uc774 \uc138\ub300\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131, \ub2e4\uc591\uc131, \uc0ac\ud68c \uc815\uc758\ub97c \ud3ec\ud568\ud55c \uc0ac\ud68c \ubb38\uc81c\uc5d0 \ub300\ud55c \uac15\ub825\ud55c \uac00\uce58\ub85c \uc720\uba85\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc790\uc2e0\uc758 \uac00\uce58\uc640 \uc77c\uce58\ud558\uace0 \uc0ac\ud68c \ubcc0\ud654\uc5d0 \uae30\uc5ec\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uc9c0\uc6d0\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucd94\uc138 \uc8fc\ub3c4<\/strong>: Z\uc138\ub300\ub294 \ud2b8\ub80c\ub4dc\uc640 \ub300\uc911 \ubb38\ud654\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubc1b\ub294\ub370, \uc774\ub294 \uc885\uc885 TikTok\uacfc Instagram\uacfc \uac19\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ucd5c\uc2e0 \ud601\uc2e0\uc744 \ucd94\uad6c\ud558\uace0 \uc0c8\ub85c\uc6b4 \uae30\uc220\uacfc \uc2a4\ud0c0\uc77c\uc744 \ube60\ub974\uac8c \ucc44\ud0dd\ud569\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gen Z\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d \ubc0f \uc120\ud638 \uc0ac\ud56d<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc9c4\uc815\uc131\uacfc \ud22c\uba85\uc131<\/strong>: Z\uc138\ub300\ub294 \ube0c\ub79c\ub4dc\uc640\uc758 \uc9c4\uc2e4\ud558\uace0 \ud22c\uba85\ud55c \uc0c1\ud638\uc791\uc6a9\uc744 \uc911\uc2dc\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc9c4\uc815\uc131\uc774 \uc5c6\ub294 \ub9c8\ucf00\ud305\uc744 \uacbd\uacc4\ud558\uace0 \uac1c\ubc29\uc801\uc774\uace0 \uc815\uc9c1\ud558\uac8c \uc18c\ud1b5\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uc120\ud638\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac1c\uc778\ud654<\/strong>: \uac1c\uc778\ud654\ub294 Z\uc138\ub300\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc790\uc2e0\uc758 \uac1c\uc778\uc801 \uc120\ud638\ub3c4\uc640 \uc815\uccb4\uc131\uc744 \ubc18\uc601\ud558\ub294 \ub9de\ucda4\ud615 \uacbd\ud5d8\uacfc \uc81c\ud488\uc744 \uae30\ub300\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud3b8\uc758\uc131\uacfc \uc18d\ub3c4<\/strong>: \uc774 \uc138\ub300\ub294 \ube60\ub978 \ubc30\uc1a1, \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uc778\ud130\ud398\uc774\uc2a4, \ud6a8\uc728\uc801\uc778 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \ud3ec\ud568\ud558\uc5ec \ube0c\ub79c\ub4dc \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \ud3b8\uc758\uc131\uacfc \uc18d\ub3c4\ub97c \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\uc81c\ud488 \uac1c\ubc1c \ubc0f \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc601\ud5a5<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud601\uc2e0\uc801\uc778 \uae30\ub2a5<\/strong>: Z\uc138\ub300\uc5d0\uac8c \uc5b4\ud544\ud558\ub824\uba74 \uc81c\ud488\uc5d0 \uc99d\uac15 \ud604\uc2e4, \ub300\ud654\ud615 \uc694\uc18c, \ucd5c\ucca8\ub2e8 \ub514\uc790\uc778 \ub4f1 \ucd5c\uc2e0 \uae30\uc220\uacfc \ud2b8\ub80c\ub4dc\ub97c \ud1b5\ud569\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20<\/strong>: \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\ub294 Gen Z\uc758 \uad00\uc2ec\uc0ac\uc640 \uc120\ud638\ub3c4\uc5d0 \uacf5\uac10\ud558\ub294 \ub9e4\ub825\uc801\uc774\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c \ud611\uc5c5\uacfc \ub300\ud654\ud615 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc740 \uc774 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0ac\ud68c\uc801 \ucc45\uc784<\/strong>: \uc0ac\ud68c\uc801, \ud658\uacbd\uc801 \uc0ac\uba85\uc5d0 \ud5cc\uc2e0\ud558\ub294 \uc81c\ud488\uacfc \ube0c\ub79c\ub4dc\ub294 Z\uc138\ub300 \uc18c\ube44\uc790\uc640 \ub354\uc6b1 \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gen Z \uc81c\ud488\uc744 \ud14c\uc2a4\ud2b8\ud558\uae30 \uc704\ud55c \ub274\uc695\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc124\uacc4<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2ab21528\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2ab21528\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Computer Assisted Telephone Interviewing\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Gen Z requires a tailored approach to ensure that <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\" data-wpil-monitor-id=\"884\">focus group sessions are engaging and productive<\/a>. By understanding Gen Z&#8217;s distinct characteristics, businesses can create focus groups that capture authentic feedback and provide actionable insights for product development and marketing strategies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gen Z \ucc38\uac00\uc790 \ubaa8\uc9d1: \uae30\uc900 \ubc0f \uc804\ub7b5<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubaa9\ud45c \uae30\uc900 \uc815\uc758<\/strong>: \ub300\ud45c\uc801\uc774\uace0 \uad00\ub828\uc131 \uc788\ub294 \ud53c\ub4dc\ubc31\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 Gen Z \ucc38\uc5ec\uc790\ub97c \ubaa8\uc9d1\ud558\uae30 \uc704\ud55c \uba85\ud655\ud55c \uae30\uc900\uc744 \ud655\ub9bd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc5f0\ub839\ub300, \uad50\uc721\uc801 \ubc30\uacbd, \uae30\uc220 \uc0ac\uc6a9 \ubc0f \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc120\ud638\ub3c4\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc \ud65c\uc6a9<\/strong>: \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc44\ub110\uc744 \ud65c\uc6a9\ud558\uba74 Gen Z \ucc38\uc5ec\uc790\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ubaa8\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Instagram, TikTok, Snapchat\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc740 \uc774 \uc778\uad6c\ud1b5\uacc4\uc5d0\uc11c \uc778\uae30\uac00 \uc788\uc73c\uba70 \uc7a0\uc7ac\uc801\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uba64\ubc84\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud559\uad50 \ubc0f \ub300\ud559\uacfc\uc758 \uad50\ub958<\/strong>: \uad50\uc721 \uae30\uad00\uacfc \ud611\ub825\ud558\uba74 \ub2e4\uc591\ud55c Gen Z \ud559\uc0dd\uacfc \uc80a\uc740 \uc131\uc778 \ud480\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 Gen Z \ucf54\ud638\ud2b8\uc758 \ucc38\uc5ec\uc801\uc774\uace0 \ub300\ud45c\uc801\uc778 \ucc38\uc5ec\uc790\ub97c \ubaa8\uc9d1\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gen Z \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uc704\ud55c \ucc38\uc5ec \ubc29\ubc95 \ubc0f \ub3c4\uad6c<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub300\ud654\ud615 \ud615\uc2dd<\/strong>: Gen Z \ucc38\uac00\uc790\uc758 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \uc0ac\ub85c\uc7a1\uc73c\ub824\uba74 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc138\uc158\uc5d0 \ub300\ud654\ud615 \ubc0f \uba40\ud2f0\ubbf8\ub514\uc5b4 \uc694\uc18c\ub97c \ud1b5\ud569\ud558\uc138\uc694. \ub77c\uc774\ube0c \ud22c\ud45c, \ub514\uc9c0\ud138 \ube0c\ub808\uc778\uc2a4\ud1a0\ubc0d \ubcf4\ub4dc, \ub300\ud654\ud615 \uc81c\ud488 \ub370\ubaa8\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud1b5\ud569<\/strong>: \ucc38\uac00\uc790\ub4e4\uc774 \uce5c\uc219\ud55c \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ud53c\ub4dc\ubc31\uc744 \uacf5\uc720\ud558\ub3c4\ub85d \uc7a5\ub824\ud558\uc5ec \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ud504\ub85c\uc138\uc2a4\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud574\uc2dc\ud0dc\uadf8 \uc0ac\uc6a9, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc4c\ub9b0\uc9c0 \uc0dd\uc131 \ub610\ub294 \ub77c\uc774\ube0c Q&amp;A \uc138\uc158 \uc9c4\ud589\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac8c\uc784\ud654<\/strong>: \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uacbd\ud5d8\uc744 \ub354\uc6b1 \ub9e4\ub825\uc801\uc774\uace0 \uc990\uac81\uac8c \ub9cc\ub4e4\uae30 \uc704\ud574 \uac8c\uc784\ud654 \uc694\uc18c\ub97c \ub3c4\uc785\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uac8c\uc784\uacfc \uac19\uc740 \ud65c\ub3d9, \ubcf4\uc0c1 \ubc0f \uacbd\uc7c1 \uc694\uc18c\ub97c \ud1b5\ud569\ud558\uc5ec \ucc38\uc5ec\uc640 \ud53c\ub4dc\ubc31\uc744 \uc790\uadf9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gen Z \uc120\ud638\ub3c4\uc640\uc758 \uad00\ub828\uc131 \ubc0f \uacf5\uba85 \ubcf4\uc7a5<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub9de\ucda4\ud615 \ucf58\ud150\uce20<\/strong>: Gen Z\uc758 \uad00\uc2ec\uc0ac\uc640 \ud604\uc7ac \ud2b8\ub80c\ub4dc\uc5d0 \ub9de\ucdb0 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ucf58\ud150\uce20\uc640 \ud1a0\ub860 \uc8fc\uc81c\ub97c \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uc218\uc9d1\ub41c \ud53c\ub4dc\ubc31\uc774 \uad00\ub828\uc131\uc774 \uc788\uace0 \uc9c4\uc815\ud55c \uc120\ud638\ub3c4\ub97c \ubc18\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc720\uc5f0\uc131 \uc81c\uacf5<\/strong>: Z\uc138\ub300\uc758 \ubc14\uc058\uace0 \ub2e4\uc591\ud55c \uc77c\uc815\uc744 \uc218\uc6a9\ud558\uae30 \uc704\ud574 \uc720\uc5f0\ud55c \uc77c\uc815 \ubc0f \ucc38\uc5ec \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub300\uba74 \ubc0f \uc628\ub77c\uc778 \uc0c1\ud638 \uc791\uc6a9\uc744 \uacb0\ud569\ud558\ub294 \uac00\uc0c1 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ub610\ub294 \ud558\uc774\ube0c\ub9ac\ub4dc \ubaa8\ub378\uc744 \uace0\ub824\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\ud3b8\uc548\ud55c \ud658\uacbd \uc870\uc131<\/strong>: Gen Z \ucc38\uc5ec\uc790\uac00 \uc194\uc9c1\ud55c \uc758\uacac\uc744 \uacf5\uc720\ud558\ub294 \ub370 \ud3b8\uc548\ud568\uc744 \ub290\ub084 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc870\uc131\ud569\ub2c8\ub2e4. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc9c4\ud589\uc790\uac00 \uc774 \uc778\uad6c\ud1b5\uacc4\uc640 \uad50\ub958\ud558\ub294 \ub370 \ub2a5\uc219\ud558\uace0 \ud3b8\uc548\ud558\uace0 \uac1c\ubc29\uc801\uc778 \ubd84\uc704\uae30\ub97c \uc870\uc131\ud558\ub294 \ub370 \ub2a5\uc219\ud574\uc57c \ud569\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gen Z \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \ud53c\ub4dc\ubc31 \ubd84\uc11d<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3d146893\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3d146893\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Focus group recruitment (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Focus groups for Gen Z are crucial for translating valuable insights into actionable strategies. This demographic\u2019s preferences and behaviors can provide deep understanding but require careful interpretation to be&nbsp;helpful.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ucd94\uc801\ud560 \uc8fc\uc694 \uc9c0\ud45c: \ucd94\uc138, \uc120\ud638\ub3c4 \ubc0f \uc0ac\uc6a9\uc131<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud2b8\ub80c\ub4dc\uc640 \uc120\ud638\ub3c4<\/strong>: Gen Z \ucc38\uc5ec\uc790\ub4e4\uc774 \uc81c\uacf5\ud55c \ud53c\ub4dc\ubc31\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc640 \uc120\ud638\ub3c4\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc81c\ud488 \uae30\ub2a5, \ub514\uc790\uc778 \uc694\uc18c, \uc6d0\ud558\ub294 \uae30\ub2a5\uc5d0 \ub300\ud55c \uc751\ub2f5\uc5d0\uc11c \ud328\ud134\uc744 \ucc3e\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0ac\uc6a9\uc131 \ubc0f \uae30\ub2a5<\/strong>: \uc81c\ud488\uc774 \uc0ac\uc6a9\uc131\uacfc \uae30\ub2a5 \uba74\uc5d0\uc11c Gen Z\uc758 \uae30\ub300\uc5d0 \uc5bc\ub9c8\ub098 \uc798 \ubd80\ud569\ud558\ub294\uc9c0 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc0ac\uc6a9 \ud3b8\uc758\uc131, \uc0ac\uc6a9\uc790 \uacbd\ud5d8, \uc81c\ud488 \uc0c1\ud638 \uc791\uc6a9 \uc911\uc5d0 \uc9c1\uba74\ud55c \ubaa8\ub4e0 \uacfc\uc81c\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac10\uc815\uc801 \ubc0f \ud589\ub3d9\uc801 \ubc18\uc751<\/strong>: \ud765\ubd84, \ub9cc\uc871, \ucc38\uc5ec \uc218\uc900\uc744 \ud3ec\ud568\ud558\uc5ec \uc81c\ud488\uc5d0 \ub300\ud55c \uac10\uc815\uc801 \ubc0f \ud589\ub3d9\uc801 \ubc18\uc751\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc81c\ud488\uc774 Gen Z\uc5d0\uac8c \uac10\uc815\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \uacf5\uac10\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \uc774\ud574\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ub370\uc774\ud130 \ud574\uc11d: Gen Z\uc758 \ubc18\uc751\uacfc \uae30\ub300 \uc774\ud574<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc815\ub7c9\ubd84\uc11d<\/strong>: \uc124\ubb38 \uc870\uc0ac\uc640 \uc9c0\ud45c\uc5d0\uc11c \uc5bb\uc740 \uc815\ub7c9\uc801 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ucd94\uc138\uc640 \uc120\ud638\ub3c4\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \ud1b5\uacc4\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud53c\ub4dc\ubc31\uc758 \uc911\uc694\uc131\uc744 \ud30c\uc545\ud558\uace0 \uac1c\uc120\uc744 \uc704\ud55c \uc911\uc694\ud55c \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c8\uc801 \ud1b5\ucc30\ub825<\/strong>: \ud1a0\ub860, \ucf54\uba58\ud2b8, \uac1c\ubc29\ud615 \uc751\ub2f5\uc5d0\uc11c \uc5bb\uc740 \uc815\uc131\uc801 \ud53c\ub4dc\ubc31\uc744 \uac80\ud1a0\ud558\uc5ec Gen Z\uc758 \ud0dc\ub3c4\uc640 \uc778\uc2dd\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc73c\uc138\uc694. \ubc18\ubcf5\ub418\ub294 \uc8fc\uc81c\uc640 \uc81c\ud488 \uae30\ub2a5 \ubc0f \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ud53c\ub4dc\ubc31\uc744 \ucc3e\uc544\ubcf4\uc138\uc694.<\/li>\n\n\n\n<li><strong>\ubd84\ud560<\/strong>: \uc5f0\ub839, \uc131\ubcc4, \uad00\uc2ec\uc0ac\uc640 \uac19\uc740 \ub2e4\uc591\ud55c Gen Z \ud558\uc704 \uadf8\ub8f9\ubcc4\ub85c \ub370\uc774\ud130\ub97c \uc138\ubd84\ud654\ud558\uc5ec \uc778\uad6c \ud1b5\uacc4\uc758 \ub2e4\uc591\ud55c \uc694\uad6c \uc0ac\ud56d\uacfc \uc120\ud638\ub3c4\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc81c\ud488\uc744 \ud2b9\uc815 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ub274\uc695 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \ud1b5\ucc30\ub825\uc744 \uc801\uc6a9\ud558\uc5ec Gen Z \uc81c\ud488 \ud14c\uc2a4\ud2b8 <\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc81c\ud488 \uac1c\uc120<\/strong>: \ud53c\ub4dc\ubc31\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488 \ub514\uc790\uc778\uacfc \uae30\ub2a5\uc744 \uc815\ubcf4\uc5d0 \uc785\uac01\ud558\uc5ec \uac1c\uc120\ud569\ub2c8\ub2e4. \ucd5c\uc885 \uc81c\ud488\uc774 Gen Z\uc758 \uc120\ud638\ub3c4\uc640 \uc77c\uce58\ud558\uace0 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc5d0\uc11c \ubc1c\uacac\ub41c \uc0ac\uc6a9\uc131 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>: \uc5bb\uc740 \ud1b5\ucc30\ub825\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc870\uc815\ud569\ub2c8\ub2e4. Gen Z\uc758 \uac00\uce58, \uad00\uc2ec\uc0ac \ubc0f \uc120\ud638\ud558\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110\uc5d0 \uc5b4\ud544\ud558\ub294 \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. \uc774 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uacf5\uac10\ub418\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \ud30c\ud2b8\ub108\uc2ed\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucf58\ud150\uce20\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubbf8\ub798 \ub3d9\ud5a5<\/strong>: \ubcc0\ud654\ud558\ub294 \ucd94\uc138\uc640 \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0 \uc6c0\uc9c1\uc774\uc2ed\uc2dc\uc624. <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%b2%ad%ec%86%8c%eb%85%84-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\">Z\uc138\ub300<\/a> \uc815\uae30\uc801\uc73c\ub85c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uacfc \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud568\uc73c\ub85c\uc368. \uc774\ub7ec\ud55c \uc120\uc81c\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \ube60\ub974\uac8c \uc6c0\uc9c1\uc774\ub294 \uc2dc\uc7a5\uc5d0\uc11c \uc81c\ud488\uc744 \uad00\ub828\uc131 \uc788\uace0 \uacbd\uc7c1\ub825 \uc788\uac8c \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>:<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-b4a19bfb gb-headline-text\">Gen Z \uc81c\ud488\uc744 \ud14c\uc2a4\ud2b8\ud558\uae30 \uc704\ud55c \ub274\uc695\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\ubc94\uc8fc<\/strong><\/td><td><strong>\ucd94\uc801\ud560 \uba54\ud2b8\ub9ad<\/strong><\/td><td><strong>\uc138\ubd80<\/strong><\/td><\/tr><tr><td rowspan=\"3\"><br><br><br><strong>\ucd94\uc801\ud560 \uc8fc\uc694 \uc9c0\ud45c<\/strong><\/td><td><strong>\ub5a0\uc624\ub974\ub294 \ud2b8\ub80c\ub4dc\uc640 \uc120\ud638\ub3c4<\/strong><\/td><td>Z\uc138\ub300\uc758 \ud53c\ub4dc\ubc31\uc744 \ud1b5\ud574 \uc81c\ud488 \uae30\ub2a5, \ub514\uc790\uc778 \uc694\uc18c, \uc6d0\ud558\ub294 \uae30\ub2a5\uc758 \ud328\ud134\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\uc81c\ud488 \uc0ac\uc6a9\uc131 \ubc0f \uae30\ub2a5<\/strong><\/td><td>Z\uc138\ub300\uac00 \uc81c\ud488\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ub3d9\uc548 \uc0ac\uc6a9 \ud3b8\uc758\uc131, \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uacfc \uc9c1\uba74\ud55c \uacfc\uc81c\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\uac10\uc815\uc801 \ubc0f \ud589\ub3d9\uc801 \ubc18\uc751<\/strong><\/td><td>\uc81c\ud488\uc774 \uac10\uc815\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \uacf5\uac10\uc744 \uc5bb\ub294\uc9c0 \uc774\ud574\ud558\uae30 \uc704\ud574 \ud765\ubd84, \ub9cc\uc871\ub3c4, \ucc38\uc5ec \uc218\uc900\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/td><\/tr><tr><td rowspan=\"3\"><br><br><br><strong>\ub370\uc774\ud130 \ud574\uc11d<\/strong><\/td><td><strong>\uc815\ub7c9\ubd84\uc11d<\/strong><\/td><td>\uc124\ubb38 \uc870\uc0ac \ubc0f \uc9c0\ud45c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc804\ubc18\uc801\uc778 \ucd94\uc138\uc640 \uc120\ud638\ub3c4\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uc720\uc758\uc131\uc744 \uc704\ud574 \ud1b5\uacc4\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\uc9c8\uc801 \ud1b5\ucc30\ub825<\/strong><\/td><td>\ud0dc\ub3c4\uc640 \uc778\uc2dd\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ud53c\ub4dc\ubc31\uc744 \uc5bb\uc73c\ub824\uba74 \ud1a0\ub860, \uc758\uacac, \uac1c\ubc29\ud615 \uc751\ub2f5\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/td><\/tr><tr><td><strong>\ubd84\ud560<\/strong><\/td><td>Gen Z\uc758 \ub2e4\uc591\ud55c \uc694\uad6c\uc640 \uc120\ud638\ub3c4\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc5f0\ub839, \uc131\ubcc4, \uad00\uc2ec\uc0ac\ubcc4\ub85c \ub370\uc774\ud130\ub97c \uc138\ubd84\ud654\ud558\uc138\uc694.<\/td><\/tr><tr><td rowspan=\"3\"><br><br><br><strong>\ud1b5\ucc30\ub825 \uc801\uc6a9<\/strong><\/td><td><strong>\uc81c\ud488 \uac1c\uc120<\/strong><\/td><td>Gen Z\uc758 \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uac1c\uc120\uc744 \uac70\uce58\uace0 \uc0ac\uc6a9\uc131 \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong><\/td><td>Gen Z\uc758 \uac00\uce58, \uad00\uc2ec\uc0ac, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc120\ud638\ub3c4\uc5d0 \uc5b4\ud544\ud558\ub3c4\ub85d \ucea0\ud398\uc778\uc744 \uc870\uc815\ud569\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/td><\/tr><tr><td><strong>\ubbf8\ub798 \ub3d9\ud5a5<\/strong><\/td><td>\uc815\uae30\uc801\uc73c\ub85c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uad6c\uc131\ud558\uace0 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc5bb\uc73c\uc138\uc694.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International\uc774 \ub274\uc695\uc5d0\uc11c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \uae30\uc5c5\uc774 Gen Z \uc81c\ud488\uc744 \ud14c\uc2a4\ud2b8\ud558\ub3c4\ub85d \ub3d5\ub294 \ubc29\ubc95<\/h2>\n\n\n\n<p>SIS specializes in harnessing the power of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a4%91%ec%95%99-%ec%9c%84%ec%b9%98-%ed%85%8c%ec%8a%a4%ed%8a%b8-%eb%8c%80-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/\" title=\"\uc911\uc559 \uc704\uce58 \ud14c\uc2a4\ud2b8 \ub300 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\" data-wpil-monitor-id=\"1585\">Focus Groups in New York to Test<\/a> Gen Z Products. By leveraging their expertise in recruiting and engaging this demographic, we ensure that focus group sessions are practical and informative.&nbsp;<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud0c0\uac9f\ud615 \ubaa8\uc9d1<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \uad6d\uc81c<\/a> \ud2b9\uc815 \uc778\uad6c\ud1b5\uacc4 \ubc0f \uc2ec\ub9ac\uc801 \uae30\uc900\uc5d0 \ub9de\ub294 Gen Z \ucc38\uc5ec\uc790\ub97c \uc2dd\ubcc4\ud558\uace0 \ubaa8\uc9d1\ud569\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uad11\ubc94\uc704\ud55c \ub124\ud2b8\uc6cc\ud06c\uc640 \uace0\uae09 \ubaa8\uc9d1 \uc804\ub7b5\uc740 \ub2e4\uc591\ud558\uace0 \ub300\ud45c\uc801\uc778 \uc0d8\ud50c\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ucc38\uc5ec \uc804\ub7b5<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS\ub294 Gen Z \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0\uc9c4 \ub9e4\ub825\uc801\uc778 \ubc29\ubc95\ub860\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub300\ud654\ud615 \uc138\uc158 \ubc0f \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ucc38\uc5ec\uc790 \ucc38\uc5ec\ub97c \uadf9\ub300\ud654\ud558\uace0 \uadf8\ub4e4\uc758 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ub9de\ucda4\ud615 \uc138\uc158 \ub514\uc790\uc778<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS designs Focus <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/nyc-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9-%eb%85%b8%ec%9d%b8%ec%9a%a9-%ec%a0%9c%ed%92%88-%ed%85%8c%ec%8a%a4%ed%8a%b8\/\" title=\"\ub178\uc778\uc744 \uc704\ud55c \uc81c\ud488 \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c NYC \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ud65c\uc6a9 \u00a0\" data-wpil-monitor-id=\"1838\">Groups in New York to Test Gen<\/a> Z Products&#8217;s unique characteristics. This includes incorporating multimedia elements, gamification, and social media integration to capture authentic feedback.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\uacbd\ud5d8\uc774 \ud48d\ubd80\ud55c \uac10\ub3c5\uc790<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">\uacbd\ud5d8\uc774 \ud48d\ubd80\ud55c \uc9c4\ud589\uc790\ub294 \ud1a0\ub860\uc744 \uc8fc\ub3c4\ud558\uace0 Gen Z \ucc38\uc5ec\uc790\ub85c\ubd80\ud130 \uc790\uc138\ud55c \ud53c\ub4dc\ubc31\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ub2a5\uc219\ud558\uba70, \uc81c\ud488\uc758 \ubaa8\ub4e0 \uad00\ub828 \uce21\uba74\uacfc \uadf8 \ub9e4\ub825\uc774 \ucca0\uc800\ud788 \ud0d0\uad6c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\uc2ec\uce35 \ubd84\uc11d<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS International\uc740 \uc591\uc801, \uc9c8\uc801 \ud1b5\ucc30\ub825\uc744 \ubaa8\ub450 \ud3ec\ud568\ud558\uc5ec \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ucd94\uc138, \uc120\ud638\ub3c4 \ubc0f \uac1c\uc120 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\uc2e4\ud589 \uac00\ub2a5\ud55c \uad8c\uc7a5\uc0ac\ud56d<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">\uc6b0\ub9ac\ub294 \ud1b5\ucc30\ub825\uc744 \uc81c\ud488 \uac1c\ubc1c \ubc0f \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub300\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uc73c\ub85c \uc804\ud658\ud558\uc5ec \uae30\uc5c5\uc774 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \uac15\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ub9de\ucda4\ud615 \ucd94\ucc9c<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ud53c\ub4dc\ubc31\uc744 \ubc14\ud0d5\uc73c\ub85c \uc81c\ud488 \uac1c\uc120 \ubc0f \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ub300\ud55c \ub9de\ucda4\ud615 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc81c\ud488\uc774 Gen Z\uc640 \uacf5\uac10\ud558\uace0 \uae30\ub300\uc5d0 \ubd80\ud569\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\uc2dc\uc7a5 \uc900\ube44\uc131<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS\ub294 \uae30\uc5c5\uc774 Gen Z\uc758 \uc120\ud638\ub3c4\uc640 \ud589\ub3d9\uc5d0 \ub9de\ucdb0 \uc804\ub7b5\uc744 \uc870\uc815\ud558\uc5ec \uc131\uacf5\uc801\uc778 \uc81c\ud488 \ucd9c\uc2dc\ub97c \uc900\ube44\ud558\ub3c4\ub85d \ub3d5\uace0, \uc774\ub97c \ud1b5\ud574 \ud0c4\ud0c4\ud55c \uc2dc\uc7a5 \uc9c4\uc785\uacfc \uacbd\uc7c1 \uc6b0\uc704\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\uc9c0\uc18d\uc801\uc778 \uc9c0\uc6d0<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS\ub294 \uad6c\ud604\ub41c \ubcc0\ud654\uc758 \ud6a8\uacfc\ub97c \ucd94\uc801\ud558\uace0 \ud544\uc694\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc870\uc815\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc778 \uc9c0\uc6d0\uacfc \ud6c4\uc18d \uc870\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ubbf8\ub798 \ub3d9\ud5a5<\/strong>:\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">\uadf8\ub4e4\uc740 Z\uc138\ub300 \ub0b4\uc5d0\uc11c \ub098\ud0c0\ub098\ub294 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc640 \ubcc0\ud654\uc5d0 \ubc1c \ube60\ub974\uac8c \ub300\uc751\ud558\uc5ec, \uae30\uc5c5\uc774 \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\">SIS \uad6d\uc81c<\/a> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"> \ubb38\uc758\ud558\uae30<\/a> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/p>","protected":false},"excerpt":{"rendered":"<p>Leveraging Focus Groups in New York to Test Gen Z Products By thoroughly analyzing feedback from Gen Z focus groups, businesses can make data-driven decisions that enhance product development and create effective marketing strategies tailored to this key demographic. Generation Z represents a significant and influential consumer segment with unique characteristics and expectations. For this &#8230; <a title=\"\ub274\uc695\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud65c\uc6a9\ud558\uc5ec Gen Z \uc81c\ud488 \ud14c\uc2a4\ud2b8\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/gen-z-%ec%a0%9c%ed%92%88%ec%9d%84-%ed%85%8c%ec%8a%a4%ed%8a%b8%ed%95%98%ea%b8%b0-%ec%9c%84%ed%95%9c-%eb%89%b4%ec%9a%95%ec%9d%98-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/\" aria-label=\"Leveraging Focus Groups in New York to Test Gen Z Products\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":66929,"parent":16287,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53733","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=53733"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53733\/revisions"}],"predecessor-version":[{"id":76202,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53733\/revisions\/76202"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/66929"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=53733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}