{"id":53727,"date":"2024-10-12T23:34:08","date_gmt":"2024-10-13T03:34:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53727"},"modified":"2026-01-25T19:39:08","modified_gmt":"2026-01-26T00:39:08","slug":"%ec%95%8c%ec%bd%94%ec%98%ac%ec%97%90-%eb%8c%80%ed%95%9c-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/%ec%95%8c%ec%bd%94%ec%98%ac%ec%97%90-%eb%8c%80%ed%95%9c-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/","title":{"rendered":"\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9: \uc54c\ucf54\uc62c \ubc0f \ube44\uc54c\ucf54\uc62c \uc74c\ub8cc\u00a0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9: \uc54c\ucf54\uc62c \ubc0f \ube44\uc54c\ucf54\uc62c \uc74c\ub8cc&nbsp;<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2805c10c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2805c10c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Wine (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc120\ud638\ub3c4\uc640 \ud2b8\ub80c\ub4dc\uac00 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ubc14\uc5d0 \uacc4\uc18d \uadc0\ub97c \uae30\uc6b8\uc5ec\uc57c \ud558\uba70, \uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc18c\ube44\uc790 \uc120\ud638\ub3c4, \ub3d9\uae30, \uc778\uc2dd\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1a0\ub860\uc744 \ud1b5\ud574 \uc54c\ucf54\uc62c \ube0c\ub79c\ub4dc\ub294 \ud0c0\uac9f \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0, \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub97c \ud0d0\uc0c9\ud558\uace0, \uc2dc\uc7a5 \uc218\uc694\uc5d0 \ub9de\ub294 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc54c\ucf54\uc62c \uc18c\ube44\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \uc774\ud574<\/h2>\n\n\n\n<p>\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ucc38\uac00\uc790\ub97c \ubaa8\uc544 \uc774 \uc138\uc158\uc740 \uc54c\ucf54\uc62c \ube0c\ub79c\ub4dc\uc5d0 \ub9db, \ud3ec\uc7a5 \ubc0f \uc804\ubc18\uc801\uc778 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc9c0\uc5ed\ub9c8\ub2e4 \uc54c\ucf54\uc62c \uc18c\ube44\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \ub2e4\ub985\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc218\uc81c \ub9e5\uc8fc\uc640 \ud504\ub9ac\ubbf8\uc5c4 \uc8fc\ub958\uac00 \uc778\uae30\ub97c \uc5bb\uc5c8\uc9c0\ub9cc \uc720\ub7fd \uc2dc\uc7a5\uc740 \uc640\uc778\uacfc \uc804\ud1b5 \uc54c\ucf54\uc62c \uc74c\ub8cc\uc5d0 \uae30\uc6b8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc774\ub7ec\ud55c \uc9c0\uc5ed\uc801 \ucc28\uc774\uc5d0 \ub9de\uac8c \uc81c\ud488\uc744 \ub9de\ucda4\ud654\ud558\uc5ec \uc9c0\uc5ed \uc18c\ube44\uc790\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac8c\ub2e4\uac00, \uc774\ub7ec\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \ucde8\ud5a5\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\ub294 \ub0ae\uc740 \uc54c\ucf54\uc62c \uc635\uc158\uc774\ub4e0 \ub3c5\ud2b9\ud55c \ub9db \uc870\ud569\uc774\ub4e0 \uc0c8\ub85c\uc6b4 \uc120\ud638\ub3c4\uc5d0 \uc801\uc751\ud558\uc5ec \uc55e\uc11c \ub098\uac00\uc57c \ud569\ub2c8\ub2e4. \uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \uc774\ub7ec\ud55c \uc5ed\ub3d9\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uc74c\ub8cc \uc2dc\uc7a5\uc5d0\uc11c \ud601\uc2e0\ud558\uace0 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc54c\ucf54\uc62c \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc758 \uc911\uc694\uc131<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-54971659\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-54971659\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Alcoholic beverage (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9-%ec%8b%9c%ec%84%a4-%eb%89%b4%ec%9a%95\/\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/a> \uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \uc870\uc0ac\ub294 \uc54c\ucf54\uc62c \uc2dc\uc7a5\uc5d0\uc11c \ub9e4\uc6b0 \uadc0\uc911\ud569\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac\ub098 \ubd84\uc11d\uacfc \uac19\uc740 \ub2e4\ub978 \uc5f0\uad6c \ubc29\ubc95\uc5d0\uc11c\ub294 \uc885\uc885 \ub193\uce58\ub294 \uae4a\uace0 \uc9c8\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc591\uc801 \ub370\uc774\ud130\ub294 \uad11\ubc94\uc704\ud55c \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc9c0\ub9cc, \ud56d\uc0c1 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\uc758 &quot;\uc774\uc720&quot;\ub97c \uc124\uba85\ud558\uc9c0\ub294 \ubabb\ud569\ub2c8\ub2e4. \uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub3d9\uae30, \ud0dc\ub3c4 \ubc0f \uac10\uc815\uc801 \ub3d9\uc778\uc744 \ud0d0\uc0c9\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \ud0c0\uac9f \uc2dc\uc7a5\uc744 \ub354 \uc798 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc77c\ubc18\uc801\uc778 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc5d0\uc11c \ucc38\uac00\uc790\ub294 \ud2b9\uc815 \uc81c\ud488\uc758 \ub9db, \ud3ec\uc7a5 \ub610\ub294 \ube0c\ub79c\ub529\uc5d0 \ub300\ud574 \uc88b\uc544\ud558\uac70\ub098 \uc2eb\uc5b4\ud558\ub294 \uc810\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c1\uc811\uc801\uc778 \uc0c1\ud638 \uc791\uc6a9\uc740 \ub2e4\ub978 \ubc29\ubc95\uc73c\ub85c\ub294 \ud3ec\ucc29\ud558\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\ub294 \ubbf8\ubb18\ud55c \uc120\ud638\ub3c4\ub97c \ubc1c\uacac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc0c1\ud638 \uc791\uc6a9\uc801\uc778 \ud1a0\ub860\uc744 \ud5c8\uc6a9\ud558\uc5ec \ucc38\uac00\uc790\uac00 \uc11c\ub85c\uc758 \uc544\uc774\ub514\uc5b4\ub97c \ubc14\ud0d5\uc73c\ub85c \ubc1c\uc804\ud560 \uc218 \uc788\uac8c \ud558\uba70, \uc885\uc885 \ub354 \ud48d\ubd80\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610 \ub2e4\ub978 \uc8fc\uc694 \uc774\uc810<strong> <\/strong>\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ub418\uae30 \uc804\uc5d0 \uc0c8\ub86d\uac70\ub098 \uc2e4\ud5d8\uc801\uc778 \uc81c\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \ubc18\uc751\uc744 \uce21\uc815\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uac00 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub294\uc9c0 \uc9c1\uc811 \ud655\uc778\ud558\uae30 \uc704\ud574 \ud504\ub85c\ud1a0\ud0c0\uc785 \uc74c\ub8cc, \uc0c8\ub85c\uc6b4 \ub9db \ub610\ub294 \ud3ec\uc7a5 \uac1c\ub150\uc744 \ub3c4\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd08\uae30 \ud53c\ub4dc\ubc31\uc740 \uac12\ube44\uc2fc \uc2e4\uc218\ub97c \ubc29\uc9c0\ud558\uace0 \uc81c\ud488\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uacf5\uac10\uc744 \uc5bb\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac8c\ub2e4\uac00, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%82%b0%ec%97%85-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/\" title=\"\uc0b0\uc5c5 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\"  data-wpil-monitor-id=\"5847\">\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/a> are particularly useful for exploring emerging trends in the industry, such as the rise of low-alcohol, no-alcohol, and craft beverages. These niche markets are rapidly growing, and focus groups provide a platform to understand the specific preferences of consumers driving these trends. Insights from such discussions can guide product development, branding, and marketing strategies, ensuring that brands stay ahead of the curve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc5d0\uc11c \uc5bb\uc740 \uc8fc\uc694 \ud1b5\ucc30\ub825<\/h2>\n\n\n\n<p>\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc54c\ucf54\uc62c \uc0b0\uc5c5\uc5d0\uc11c \uc81c\ud488 \uc81c\uacf5\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud615\uc131\ud560 \uc218 \uc788\ub294 \uc218\ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774 \ube0c\ub79c\ub4dc\uac00 \ub354 \uae4a\uc740 \uc774\ud574\ub97c \uc5bb\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud575\uc2ec \uc601\uc5ed\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc18c\ube44\uc790 \uc120\ud638:<\/strong> \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uac00 \ub354 \ub2ec\ucf64\ud55c \ub9db\uc774\ub098 \ub354 \uc4f4 \ub9db\uc744 \uc120\ud638\ud558\ub294\uc9c0, \uc5b4\ub5a4 \uc720\ud615\uc758 \ud3ec\uc7a5 \ub514\uc790\uc778\uc774 \ub208\uae38\uc744 \ub044\ub294\uc9c0, \uc81c\ud488\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\ub294\uc9c0 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uc758 \uc695\uad6c\uc5d0 \ub9de\ucdb0 \uc81c\ud488 \uc81c\uacf5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4 \ubc0f \uc804\ud658 \ud589\ub3d9:<\/strong> \uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\uc758 \uc774\uc720\ub098 \uacbd\uc7c1 \uc81c\ud488\uc73c\ub85c \uc804\ud658\ud558\uac8c \ub9cc\ub4dc\ub294 \uc694\uc778\uc744 \ud0d0\uad6c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \ud2b9\uc815 \ube0c\ub79c\ub4dc\ub97c \uace0\uc218\ud558\ub294 \uc774\uc720\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \ub9db, \ub9c8\ucf00\ud305 \ub610\ub294 \uc9c0\uac01\ub41c \ud488\uc9c8 \ub54c\ubb38\uc77c \uc218 \uc788\uc73c\uba70, \ube0c\ub79c\ub4dc\uac00 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.&nbsp;<\/li>\n\n\n\n<li><strong>\uc54c\ucf54\uc62c \uc18c\ube44 \ucd94\uc138:<\/strong> Recent shifts towards low-alcohol and no-alcohol beverages, craft spirits, or health-conscious options can be explored in detail. For example, participants in focus groups on <a href=\"https:\/\/www.sisinternational.com\/ko\/mystery-shopping-for-alcoholic-beverages\/\" title=\"Mystery Shopping for Alcoholic Beverages\"  data-wpil-monitor-id=\"874\">alcohol may express growing interest in beverages<\/a> that align with their lifestyle choices, such as gluten-free or organic options.&nbsp;<\/li>\n\n\n\n<li><strong>\ubb38\ud654 \ubc0f \uc778\uad6c \ud1b5\uacc4\uc801 \ubcc0\ud654:<\/strong> <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%84%9c%ed%8f%89-%eb%ac%b8%ed%99%94-%ec%bd%94%eb%93%9c\/\" title=\"\uc11c\ud3c9: \u201c\ubb38\ud654 \ucf54\ub4dc\u201d\"  data-wpil-monitor-id=\"4415\">Focus groups on alcohol allow brands<\/a> to segment their audience based on age, gender, location, or lifestyle, revealing specific preferences in each segment. For example, younger consumers may prioritize trendy packaging, while older consumers focus on the quality of ingredients.&nbsp;<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc81c\ud488 \uac1c\ubc1c \ubc0f \ube0c\ub79c\ub529 \ud1b5\ucc30\ub825<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4c435353\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4c435353\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Ready to Drink (RTD) Beverage (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><br>\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc81c\ud488 \uac1c\ubc1c \ubc0f \ube0c\ub79c\ub529 \uc804\ub7b5\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. \ud0c0\uac9f \uace0\uac1d\uacfc \uc9c1\uc811 \uc18c\ud1b5\ud568\uc73c\ub85c\uc368 \ud68c\uc0ac\ub294 \ub9db, \ud3ec\uc7a5, \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \uac19\uc740 \uce21\uba74\uc5d0 \ub300\ud55c \uc989\uac01\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uad11\ubc94\uc704\ud55c \uc2dc\uc7a5\uc5d0 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\uae30 \uc804\uc5d0 \ubbf8\uc138 \uc870\uc815\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc5d0 \ucc38\uc5ec\ud558\ub294 \uc18c\ube44\uc790\ub294 \ub85c\uace0, \uc2ac\ub85c\uac74, \uc0c9 \uad6c\uc131\ud45c\uc640 \uac19\uc740 \ube0c\ub79c\ub529 \uc694\uc18c\uac00 \ud488\uc9c8\uacfc \uac00\uce58\uc5d0 \ub300\ud55c \uc778\uc2dd\uacfc \uc5b4\ub5bb\uac8c \uacf5\uba85\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ud604\uc2e4\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud53c\ub4dc\ubc31\uc740 \ube0c\ub79c\ub4dc\uac00 \ud0c0\uac9f \uace0\uac1d\uacfc \ub354 \uac15\ub825\ud55c \uc5f0\uacb0\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70, \uba54\uc2dc\uc9d5\uacfc \uc2dc\uac01\uc801 \uc815\uccb4\uc131\uc774 \uc18c\ube44\uc790 \uae30\ub300\uce58\uc640 \uc77c\uce58\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c, \uc774\ub7ec\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ud3ec\uc7a5 \ub514\uc790\uc778\uc758 \uc131\uacf5\uc744 \ud3c9\uac00\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc81c\ud488\uc774 \ud504\ub9ac\ubbf8\uc5c4, \uce5c\ud658\uacbd \ub610\ub294 \ub300\uc911 \uc2dc\uc7a5\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ub418\ub4e0, \ub77c\ubca8, \uc18c\uc7ac \ubc0f \uc804\ubc18\uc801\uc778 \ud504\ub808\uc820\ud14c\uc774\uc158\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\uc740 \uacbd\uc7c1 \uc2dc\uc7a5\uc5d0\uc11c \uc81c\ud488\uc758 \uc218\uc6a9\uc744 \ub9cc\ub4e4\uac70\ub098 \ub9dd\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud3ec\ucee4\uc2a4 \uadf8\ub8f9: \uc54c\ucf54\uc62c \ubc0f \ube44\uc54c\ucf54\uc62c \uc74c\ub8cc<\/h2>\n\n\n\n<p>\uac74\uac15\ud55c \ub300\uc548\uc744 \ucc3e\ub294 \uc18c\ube44\uc790\uac00 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ube0c\ub79c\ub4dc\uac00 \uc800\uc54c\ucf54\uc62c \ubc0f \ubb34\uc54c\ucf54\uc62c \uc635\uc158\uc744 \ud3ec\ud568\ud55c \uc0c8\ub85c\uc6b4 \uc81c\ud488 \ubc94\uc8fc\uc5d0 \uc9c4\ucd9c\ud560 \ub54c \uc548\ub0b4\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uc808\uc81c \uc120\ud638\ub3c4\ub098 \uac74\uac15\uc744 \uc758\uc2dd\ud55c \uacb0\uc815\uacfc \uac19\uc740 \uc18c\ube44\uc790 \uc120\ud0dd\uc758 \ub3d9\uae30\ub97c \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uc138\uc158\uc5d0\uc11c \ucc38\uac00\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \uae30\ub300\uc640 \uc120\ud638 \uc0ac\ud56d\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%a3%bc%eb%a5%98-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-2\/\">\uc54c\ucf54\uc62c \uc911\ub3c5\uc790<\/a> \uadf8\ub9ac\uace0 \ubb34\uc54c\ucf54\uc62c \uc81c\ud488. \uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \ud68c\uc0ac\ub294 \ud601\uc2e0\uc801\uc778 \ub9db\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0, \ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\uc758 \ub9e4\ub825\uc744 \ud3c9\uac00\ud558\uace0, \uc774\ub7ec\ud55c \ub300\uc548\uc774 \uc804\ud1b5\uc801\uc73c\ub85c \uc54c\ucf54\uc62c \uc74c\ub8cc\uac00 \uc9c0\ubc30\ud558\ub294 \uc0ac\ud68c\uc801 \ud658\uacbd\uc5d0 \uc5bc\ub9c8\ub098 \uc798 \ub4e4\uc5b4\ub9de\ub294\uc9c0 \uc54c\uc544\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uac8c\ub2e4\uac00, \uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ube0c\ub79c\ub4dc\uac00 \uc774\ub7ec\ud55c \uc2e0\uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \ub9c8\ucf00\ud305\ud560\uc9c0 \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc54c\ucf54\uc62c \uc81c\ud488\uc758 \uae30\uc874 \uc18c\ube44\uc790\ub97c \uc18c\uc678\uc2dc\ud0a4\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uac74\uac15\uc0c1\uc758 \uc774\uc810\uacfc \uac19\uc740 \ube44\uc54c\ucf54\uc62c \uc74c\ub8cc\uc758 \uc774\uc810\uc744 \uac15\uc870\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \uba54\uc2dc\uc9d5\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uaddc\uc81c \uace0\ub824 \uc0ac\ud56d \ubc0f \uc18c\ube44\uc790 \uc548\uc804<\/h2>\n\n\n\n<p>\ud55c \uac00\uc9c0 \ud575\uc2ec \uc601\uc5ed\uc740 \uc54c\ucf54\uc62c\uacfc \uad00\ub828\ub41c \ub77c\ubca8\ub9c1\uacfc \uac74\uac15 \uacbd\uace0\uc785\ub2c8\ub2e4. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc18c\ube44\uc790\uac00 \uc54c\ucf54\uc62c \ud568\ub7c9, \uc18c\ube44 \ud55c\ub3c4 \ubc0f \uc7a0\uc7ac\uc801 \uac74\uac15 \uc704\ud5d8\uc5d0 \ub300\ud55c \uc758\ubb34\uc801 \ub77c\ubca8\uc744 \uc5bc\ub9c8\ub098 \uc798 \uc774\ud574\ud558\uace0 \ubc18\uc751\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ud53c\ub4dc\ubc31\uc740 \uc54c\ucf54\uc62c \ube0c\ub79c\ub4dc\uac00 \uae0d\uc815\uc801\uc778 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uc720\uc9c0\ud558\uba74\uc11c \ubc95\uc801 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c, \uc18c\ube44\uc790 \uc548\uc804\uc740 \uc54c\ucf54\uc62c \uc0b0\uc5c5\uc5d0\uc11c \uc810\uc810 \ub354 \ud070 \uad00\uc2ec\uc0ac\uac00 \ub418\uace0 \uc788\uc73c\uba70, \ud2b9\ud788 \ucc45\uc784\uac10 \uc788\ub294 \uc74c\uc8fc\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uac00 \uc548\uc804 \ucea0\ud398\uc778, \uacfc\ub3c4\ud55c \uc18c\ube44\uc5d0 \ub300\ud55c \uacbd\uace0 \ubc0f \uc808\uc81c\ub97c \uc7a5\ub824\ud558\ub294 \ub178\ub825\uc5d0 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub294\uc9c0 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc785\ub825\uc740 \ud68c\uc0ac\uac00 \uaddc\uc81c \uc900\uc218\uc640 \uacf5\uc911 \ubcf4\uac74 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub274\uc695 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc5d0\uc11c \uc54c\ucf54\uc62c \ubc0f \ube44\uc54c\ucf54\uc62c \uc74c\ub8cc\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f43a58b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f43a58b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Alcoholic beverage (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><br>New York\u2019s diverse consumer base makes it an ideal location for testing <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a4%91%ec%95%99-%ec%9c%84%ec%b9%98-%ed%85%8c%ec%8a%a4%ed%8a%b8-%eb%8c%80-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/\" title=\"\uc911\uc559 \uc704\uce58 \ud14c\uc2a4\ud2b8 \ub300 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\"  data-wpil-monitor-id=\"1600\">alcoholic and non-alcoholic beverages through focus<\/a> groups. It allows businesses to gather valuable insights on taste preferences, packaging appeal, marketing effectiveness, and product perception. Therefore, conducting focus groups in such a dynamic market enables companies to tailor their beverage offerings to meet local and national consumer expectations \u2013 and here\u2019s how businesses can effectively test their beverages in New York focus groups:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \ub274\uc695\uc758 \ub2e4\uc591\ud55c \uc778\uad6c \ud1b5\uacc4 \ud65c\uc6a9<\/strong><\/h4>\n\n\n\n<p>\ub274\uc695\uc758 \uc778\uad6c\ub294 \uc74c\ub8cc \ud68c\uc0ac\uac00 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc778\uad6c \ud1b5\uacc4 \ubc0f \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc138\uadf8\uba3c\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub274\uc695\uc740 \ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uac74\uac15\uc744 \uc758\uc2dd\ud558\ub294 \uc18c\ube44\uc790\ubd80\ud130 \uc218\uc81c \ub9e5\uc8fc\ub098 \ud504\ub9ac\ubbf8\uc5c4 \uc8fc\ub958\ub97c \uc120\ud638\ud558\ub294 \uc18c\ube44\uc790\uae4c\uc9c0 \uac70\uc758 \ubaa8\ub4e0 \uc18c\ube44\uc790 \ud504\ub85c\ud544\uc758 \ub2e8\uba74\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300, Z\uc138\ub300 \ub610\ub294 \ubd80\uc720\ud55c \uc804\ubb38\uac00\uc640 \uac19\uc740 \ud2b9\uc815 \uadf8\ub8f9\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uad6c\uc131\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \ub2e4\uc591\ud55c \uc778\uad6c \ud1b5\uacc4\uac00 \uc81c\ud488\uc5d0 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \ud48d\ubbf8 \ud504\ub85c\ud544 \ubc0f \ub9db \uc120\ud638\ub3c4 \ud3c9\uac00<\/strong><\/h4>\n\n\n\n<p>\uc74c\ub8cc\uc758 \ub9db\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc740 \uc54c\ucf54\uc62c \ubc0f \ube44\uc54c\ucf54\uc62c \uc81c\ud488\uc758 \uc131\uacf5\uc5d0 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ucc38\uac00\uc790\uac00 \ud1b5\uc81c\ub41c \ud658\uacbd\uc5d0\uc11c \ub2e4\uc591\ud55c \ub9db\uc774\ub098 \uc81c\ud615\uc744 \ube44\uad50\ud560 \uc218 \uc788\ub294 \ub9db \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \uc774\uc0c1\uc801\uc778 \ud658\uacbd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc54c\ucf54\uc62c \uc74c\ub8cc\uc758 \uacbd\uc6b0 \ube0c\ub79c\ub4dc\ub294 \uc218\uc81c \ub9e5\uc8fc, \uc640\uc778 \ub610\ub294 \uc99d\ub958\uc8fc\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \uc720\ud615\uc758 \uc74c\ub8cc\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\ub97c \uc870\uc0ac\ud558\uace0 \uc790\uc0ac \uc81c\ud488\uc774 \uacbd\uc7c1\uc0ac\uc640 \uc5bc\ub9c8\ub098 \uc798 \ube44\uad50\ub418\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc54c\ucf54\uc62c \uc74c\ub8cc\uc758 \uacbd\uc6b0 \ud68c\uc0ac\ub294 \uc5d0\ub108\uc9c0, \uc8fc\uc2a4 \ub610\ub294 \uc6f0\ube59 \uc74c\ub8cc\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc81c\ud615\uc744 \ud14c\uc2a4\ud2b8\ud558\uc5ec \ub9db\uc774 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uc5b4\ub5bb\uac8c \uacf5\uac10\ub418\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \ud3ec\uc7a5 \ub514\uc790\uc778 \ubc0f \ube0c\ub79c\ub529 \uc5b4\ud544 \ud14c\uc2a4\ud2b8<\/strong><\/h4>\n\n\n\n<p>\uae30\uc5c5\uc740 \ucc38\uac00\uc790\uc5d0\uac8c \ub2e4\uc591\ud55c \ub77c\ubca8 \ub514\uc790\uc778, \ubcd1 \ubaa8\uc591, \ud3ec\uc7a5\uc7ac\ub97c \uc81c\uc2dc\ud558\uace0 \ubb34\uc5c7\uc774 \uac00\uc7a5 \ub9e4\ub825\uc801\uc778\uc9c0\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ud788 \ud658\uacbd \uc758\uc2dd\uc774 \uac15\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \uc5b4\ud544\ud558\uace0\uc790 \ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c \uc911\uc694\ud55c\ub370, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc9c0\uc18d \uac00\ub2a5\ud55c \ud3ec\uc7a5 \uc635\uc158\uc774 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc5ec\ubd80\ub97c \ubc1d\ud790 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ub274\uc694\ucee4\uc5d0\uac8c \uc5b4\ub5a4 \uc2dc\uac01\uc801 \uc694\uc18c\uac00 \uc5b4\ud544\ud558\ub294\uc9c0 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc120\ubc18\uc5d0\uc11c \ub208\uc5d0 \ub744\ub294 \ud3ec\uc7a5\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \ub9c8\ucf00\ud305 \ubc0f \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ub300\ud55c \ubc18\uc751 \uce21\uc815<\/strong><\/h4>\n\n\n\n<p>\uc74c\ub8cc \uc790\uccb4\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4, \ud68c\uc0ac\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\uac00 \uc18c\ube44\uc790 \uae30\ub300\uce58\uc640 \uc5bc\ub9c8\ub098 \uc798 \uc77c\uce58\ud558\ub294\uc9c0 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ub2e4\uc591\ud55c \uad11\uace0 \uac1c\ub150, \uc2ac\ub85c\uac74 \ubc0f \ud64d\ubcf4 \ucea0\ud398\uc778\uc744 \ucc38\uac00\uc790\uc5d0\uac8c \uc81c\uc2dc\ud558\uace0 \uc5b4\ub5a4 \uc544\uc774\ub514\uc5b4\uac00 \uac00\uc7a5 \uac15\ud558\uac8c \uacf5\uac10\ub418\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc54c\ucf54\uc62c \uc74c\ub8cc\uc758 \uacbd\uc6b0, \ube0c\ub79c\ub4dc\ub294 \ud504\ub9ac\ubbf8\uc5c4, \uc7a5\uc778 \uc81c\ud488 \ub610\ub294 \uc800\ub834\ud55c \uc77c\uc0c1 \uc635\uc158\uc73c\ub85c \uc81c\ud488\uc774 \uc5b4\ub5bb\uac8c \ud3ec\uc9c0\uc154\ub2dd\ub418\ub294\uc9c0 \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc54c\ucf54\uc62c \uc74c\ub8cc\ub294 \uac74\uac15\uc744 \uc758\uc2dd\ud55c \uba54\uc2dc\uc9c0, \uc5d0\ub108\uc9c0 \uc99d\uc9c4 \uc8fc\uc7a5 \ub610\ub294 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc77c\uce58\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \uc54c\ucf54\uc62c \uaddc\uc815 \uc900\uc218<\/strong><\/h4>\n\n\n\n<p>\ub274\uc695 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc5d0\uc11c \uc54c\ucf54\uc62c\uc131 \uc74c\ub8cc\ub97c \ud14c\uc2a4\ud2b8\ud560 \ub54c\ub294 \uc54c\ucf54\uc62c \uc18c\ube44 \ubc0f \uad11\uace0\uc640 \uad00\ub828\ub41c \uc9c0\uc5ed \ubc0f \uc5f0\ubc29 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ucc38\uac00\uc790\uac00 \ubc95\uc801 \uc74c\uc8fc \uc5f0\ub839\uc778\uc9c0 \ud655\uc778\ud558\uace0 \uc54c\ucf54\uc62c\uc131 \uc74c\ub8cc\ub97c \ud3ec\ud568\ud558\ub294 \ubaa8\ub4e0 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774 \uc548\uc804 \ubc0f \ubc95\uc801 \uc9c0\uce68\uc744 \uc900\uc218\ud558\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ubc18\uba74, \ubb34\uc54c\ucf54\uc62c\uc131 \uc74c\ub8cc\ub294 \ub354 \ub9ce\uc740 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \uc5ec\uc804\ud788 \uac74\uac15 \uad00\ub828 \uc8fc\uc7a5\uacfc \uc2dd\ud488 \ubc0f \uc74c\ub8cc \uc548\uc804 \ud45c\uc900 \uc900\uc218\uc5d0 \uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International\uc758 \uc54c\ucf54\uc62c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774 \uae30\uc5c5\uc744 \ub3d5\ub294 \ubc29\ubc95<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \uad6d\uc81c<\/a>\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c &#039;\uc758 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uae30\uc5c5\uc5d0 \uc18c\ube44\uc790 \ud589\ub3d9, \uc81c\ud488 \uc120\ud638\ub3c4 \ubc0f \uc2dc\uc7a5 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \ud0c0\uac9f \uace0\uac1d\uacfc \uc9c1\uc811 \uc18c\ud1b5\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ud615\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uadc0\uc911\ud55c \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\uc2ec\uce35\uc801\uc778 \uc18c\ube44\uc790 \ud1b5\ucc30\ub825<br \/><br \/><\/strong>SIS International\uc758 \uc54c\ucf54\uc62c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uae30\uc5c5\uc5d0 \uc18c\ube44\uc790 \uc120\ud638\ub3c4, \ud589\ub3d9 \ubc0f \ud0dc\ub3c4\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc81c\ud488\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9de\ucda4\ud654\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ub354 \uc798 \ucda9\uc871\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ucd5c\uc18c\ud654\ub41c \uc81c\ud488 \ucd9c\uc2dc \uc704\ud5d8<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\uae30\uc5c5\uc740 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc54c\ucf54\uc62c \ubc0f \ube44\uc54c\ucf54\uc62c \uc81c\ud488\uc744 \ud14c\uc2a4\ud2b8\ud568\uc73c\ub85c\uc368 \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud558\uae30 \uc804\uc5d0 \uc81c\ud488\uc744 \uac1c\uc120\ud558\uc5ec \uc81c\ud488 \uc2e4\ud328 \uc704\ud5d8\uc744 \uc904\uc774\uace0 \ub354\uc6b1 \uac15\ub825\ud55c \uc2dc\uc7a5 \uc801\ud569\uc131\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ub9de\ucda4\ud615 \uc9c0\uc5ed \ubd84\uc11d<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International\uc758 \uae00\ub85c\ubc8c \uc804\ubb38\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uc9c0\uc5ed\uc801 \ucc28\uc774\ub97c \ud30c\uc545\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub454 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uc124\uacc4\ud558\uc5ec \uae30\uc5c5\uc774 \ud604\uc9c0\uc758 \uc120\ud638\ub3c4, \ubb38\ud654\uc801 \uc601\ud5a5, \uaddc\uc81c \uc694\uad6c \uc0ac\ud56d\uc744 \uc774\ud574\ud558\uace0 \uc774\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud6a8\uacfc\uc801\uc778 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS\uc758 \uc9c0\uce68\uc744 \ubc14\ud0d5\uc73c\ub85c \uae30\uc5c5\uc740 \ube0c\ub79c\ub529 \uc804\ub7b5\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \ucd5c\uc801\ud654\ud558\uc5ec \uc790\uc0ac \uc81c\ud488\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uacf5\uac10\uc744 \uc5bb\uace0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0bc \uc218 \uc788\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \ud53c\ub4dc\ubc31<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uad11\uace0, \ud328\ud0a4\uc9c0, \ud64d\ubcf4 \uc790\ub8cc\uc5d0 \ub300\ud55c \uc989\uac01\uc801\uc774\uace0 \uad00\ub828\uc131 \uc788\ub294 \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud558\uba70, \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ucea0\ud398\uc778\uc744 \ubbf8\uc138\ud558\uac8c \uc870\uc815\ud558\uc5ec \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\uc804\ub7b5\uc801 \ud601\uc2e0 \uc9c0\uce68<br \/><br \/><\/strong>SIS International\uc758 \uc804\ubb38\uc131\uc740 \uae30\uc5c5\uc774 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\ub97c \ud30c\uc545\ud558\uace0 \uc54c\ucf54\uc62c \ubc0f \ube44\uc54c\ucf54\uc62c \uc74c\ub8cc\uc758 \ud601\uc2e0\uc744 \ucd09\uc9c4\ud568\uc73c\ub85c\uc368 \ud2b8\ub80c\ub4dc\ub97c \uc55e\uc11c \ub098\uac00\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\">SIS \uad6d\uc81c<\/a> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"> \ubb38\uc758\ud558\uae30<\/a> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/p>","protected":false},"excerpt":{"rendered":"<p>Focus Groups on Alcohol: Alcoholic and Non-Alcoholic Beverages&nbsp; As preferences and trends shift, brands need to stay attuned to what their customers want \u2013 and focus groups on alcohol provide a powerful tool to gain in-depth insights into consumer preferences, motivations, and perceptions. Through these discussions, alcohol brands can better understand their target audience, explore &#8230; <a title=\"\uc54c\ucf54\uc62c\uc5d0 \ub300\ud55c \ud3ec\ucee4\uc2a4 \uadf8\ub8f9: \uc54c\ucf54\uc62c \ubc0f \ube44\uc54c\ucf54\uc62c \uc74c\ub8cc\u00a0\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/%ec%95%8c%ec%bd%94%ec%98%ac%ec%97%90-%eb%8c%80%ed%95%9c-%ed%8f%ac%ec%bb%a4%ec%8a%a4-%ea%b7%b8%eb%a3%b9\/\" aria-label=\"Focus Groups on Alcohol: Alcoholic and Non-Alcoholic Beverages\u00a0\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":63246,"parent":16287,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53727","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=53727"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53727\/revisions"}],"predecessor-version":[{"id":79531,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53727\/revisions\/79531"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/63246"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=53727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}