{"id":53558,"date":"2024-10-10T23:22:10","date_gmt":"2024-10-11T03:22:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53558"},"modified":"2025-09-28T22:23:11","modified_gmt":"2025-09-29T02:23:11","slug":"%ea%b3%a0%ea%b0%9d-%ea%b8%b0%eb%b0%98-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%9e%90%ec%82%b0-%eb%aa%a8%eb%8d%b8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/customer-based-brand-equity-model-market-research\/","title":{"rendered":"\uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-18432a91\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-18432a91\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uc18c\ub9e4(18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ube0c\ub79c\ub4dc\ub294 \uc5b4\ub5bb\uac8c \uace0\uac1d\uc5d0\uac8c \uc9c4\uc815\uc73c\ub85c \uacf5\uac10\uc744 \uc5bb\uc744 \uc218 \uc788\uc744\uae4c\uc694? \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc758 \uc131\uacf5\uc740 \uace0\uac1d\uc5d0\uac8c \uc5bc\ub9c8\ub098 \uc798 \uacf5\uac10\ud558\ub294\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0(CBBE) \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \ud68c\uc0ac\ub294 \ube0c\ub79c\ub4dc \uc778\uc2dd\uacfc \ucda9\uc131\ub3c4\ub97c \ud615\uc131\ud558\ub294 \ud575\uc2ec \uc694\uc18c\ub97c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CBBE \ubaa8\ub378\uc740 \uace0\uac1d \ud1b5\ucc30\ub825\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \ube0c\ub79c\ub4dc\uac00 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uac15\ud654\ud558\uace0 \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \uc774\ub044\ub294 \ub370\uc774\ud130 \uc911\uc2ec \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00 \ucf00\ube48 \ucf08\ub7ec\uac00 \uace0\uac1d \uad00\uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud574 \uac1c\ubc1c\ud55c \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\ub294\uc9c0, \ube0c\ub79c\ub4dc\uc640\uc758 \uac10\uc815\uc801 \uc5f0\uacb0, \ube0c\ub79c\ub4dc\uc758 \uc804\ubc18\uc801\uc778 \uac15\uc810\uc744 \uc774\ud574\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE \ubaa8\ub378\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \ube0c\ub79c\ub4dc \uc5f0\uad00\uc131, \uc9c0\uac01\ub41c \ud488\uc9c8, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub77c\ub294 \ub124 \uac00\uc9c0 \ud575\uc2ec \uad6c\uc131 \uc694\uc18c\ub97c \uc911\uc2ec\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uac01 \uad6c\uc131 \uc694\uc18c\ub294 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \ubcf4\ub294 \ubc29\uc2dd\uacfc \ube0c\ub79c\ub4dc\uc640 \uad50\ub958\ud558\ub824\ub294 \uc758\uc9c0\ub97c \ud615\uc131\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub294 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\uc5d0 \uc5bc\ub9c8\ub098 \uc775\uc219\ud55c\uc9c0\ub97c \ub098\ud0c0\ub0b4\ub294 \ubc18\uba74, \ube0c\ub79c\ub4dc \uc5f0\uad00\uc131\uc740 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\uc5d0 \uc5f0\uacb0\ud558\ub294 \uc18d\uc131\uacfc \uac00\uce58\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc9c0\uac01\ub41c \ud488\uc9c8\uc740 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \ud488\uc9c8\uc744 \ud310\ub2e8\ud558\ub294 \ubc29\uc2dd\uc774\uace0, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub294 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc5d0 \ud5cc\uc2e0\ud558\ub294 \uac83\uc744 \ud3ec\ucc29\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uadf8\ub807\ub2e4\uba74 \uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\uace0 \uac10\uc815\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uccb4\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \ube0c\ub79c\ub4dc \uc5f0\uad00\uc131, \uc778\uc2dd\ub41c \ud488\uc9c8, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub77c\ub294 \ub124 \uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c CBBE \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud55c \ud6a8\uacfc\uc801\uc778 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc8fc\ub3c4\ud558\ub294 \uc694\uc778\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uae4a\uc740 \uacf5\uac10\uc744 \uc5bb\uace0 \ubc88\ucc3d\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uc721\uc131\ud558\ub294 \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uae30\uc5c5\uc5d0 \uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ud544\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc740 \uacbd\uc7c1 \uc2ec\ud654, \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654, \ud6a8\uacfc\uc801\uc73c\ub85c \ucc28\ubcc4\ud654\ud574\uc57c \ud560 \ud544\uc694\uc131\uacfc \uac19\uc740 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud569\ub2c8\ub2e4. CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc5d0 \uace0\uac1d \ucda9\uc131\ub3c4, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uc804\ubc18\uc801\uc778 \ube0c\ub79c\ub4dc \uc778\uc2dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac10\uc815\uc801, \ud569\ub9ac\uc801 \uc694\uc18c\ub97c \uc774\ud574\ud558\ub294 \ub370 \uccb4\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. CBBE \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0, \ub354 \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0, \uacbd\uc7c1\uc0ac\uc640 \ube0c\ub79c\ub4dc\ub97c \ucc28\ubcc4\ud654\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE \ubaa8\ub378\uc740 \ub610\ud55c \uae30\uc5c5\uc774 \uace0\uac1d \uae30\ub300\uce58\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70, \uc774\ub97c \ud1b5\ud574 \ub300\uc0c1 \uace0\uac1d\uacfc \uacf5\uac10\ud558\uace0 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ud0c0\uac9f \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uac15\ud654\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac \uc0ac\uc6a9\uc758 \uc774\uc810<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc774\uc810\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \uac15\ub825\ud558\uace0 \uacbd\uc7c1\ub825 \uc788\ub294 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\ub824\ub294 \uae30\uc5c5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. CBBE \ubaa8\ub378\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uace0\uac1d \uc778\uc2dd\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ucd09\uc9c4\ud558\uace0 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud558\uba70 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2b3067f8\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" class=\"gb-image gb-image-2b3067f8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-1024x579.png\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uace0\uac1d \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-1024x579.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-300x170.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-768x434.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-1536x869.png 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-2048x1158.png 2048w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Customer-brand-equity-model-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uac1c\uc120\ub41c \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd<\/strong>: \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \uace0\uac1d\uacfc \ub354\uc6b1 \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4 \uc99d\uac00<\/strong>: \uc774 \uc11c\ube44\uc2a4\ub294 \uae30\uc5c5\uc774 \uace0\uac1d \uc778\uc2dd\uc744 \uc774\ud574\ud558\uace0 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\ub294 \uc804\ub7b5\uc744 \ub9de\ucda4\ud654\ud558\uc5ec \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1<\/strong>: \uace0\uac1d \uc694\uad6c\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ucda9\uc871\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc804\ubc18\uc801\uc778 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0, \uc774\ub294 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\ub3c4\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825<\/strong>: CBBE \ubaa8\ub378\uc740 \ud68c\uc0ac\uac00 \uac1c\uc120 \uc601\uc5ed\uc744 \ud30c\uc545\ud558\uace0 \ube0c\ub79c\ub4dc \uac15\uc810\uc744 \ud65c\uc6a9\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacbd\uc7c1 \uc6b0\uc704<\/strong>: \ube0c\ub79c\ub4dc \uc790\uc0b0\uc758 \uc8fc\uc694 \ub3d9\uc778\uc744 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc5c5\uacc4\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uacbd\uc7c1\uc790\uc640 \ucc28\ubcc4\ud654\ub97c \uc774\ub8f0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>: \ud0c0\uac9f \uace0\uac1d\uce35\uacfc \uae4a\uc740 \uacf5\uac10\uc744 \uc774\ub8e8\ub294 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uc5b4 \ub354 \ub192\uc740 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-938cdc8f\">\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ud544\uc694\ud55c \uc0ac\ub78c\uc740 \ub204\uad6c\uc785\ub2c8\uae4c?<\/h2>\n\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-1768847c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1768847c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uc18c\ub9e4(26)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uace0\uac1d\uacfc \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ucc28\ubcc4\ud654\ub97c \ucd94\uad6c\ud558\ub294 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \ud2b9\ud788 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uac70\ub098, \uc2e0\uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\uac70\ub098, \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc744 \uac1c\uc120\ud558\ub824\ub294 \uae30\uc5c5\uc5d0 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc18c\ube44\uc790 \uc778\uc2dd\uc744 \uc774\ud574\ud558\uace0, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ud3c9\uac00\ud558\uace0, \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc0c8\ub85c\uc6b4 \uc9c0\uc5ed\uc5d0\uc11c \uc785\uc9c0\ub97c \uad73\ud788\uac70\ub098 \uc2dc\uc7a5 \uc785\uc9c0\ub97c \uac15\ud654\ud558\ub824\ub294 \uacbd\uc6b0, CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc131\uacf5\uc801\uc778 \uc2dc\uc7a5 \uc9c4\uc785\uacfc \uace0\uac1d \ucc38\uc5ec\ub85c \uc774\uc5b4\uc9c0\ub294 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \ub9cc\ub4dc\ub294 \ub370 \ud544\uc694\ud55c \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4, \uc0c8\ub85c\uc6b4 \uc9c0\uc5ed\uc5d0 \uc9c4\ucd9c\ud558\ub294 \ud68c\uc0ac\ub294 \uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc9c0\uc5ed \uc18c\ube44\uc790\uc5d0\uac8c \uc911\uc694\ud55c \ud575\uc2ec \uc694\uc18c\ub97c \ud30c\uc545\ud558\uc5ec \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uac00 \uc9c0\uc5ed \uae30\ub300\uce58\uc640 \uc77c\uce58\ud558\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc2e0\uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\ub294 \uae30\uc5c5\uc740 \uc2dc\uc7a5\uc5d0\uc11c \uc81c\ud488\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\uae30 \uc704\ud574 \uace0\uac1d \uc778\uc2dd\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uac15\ud654\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub824\ub294 \ubaa8\ub4e0 \ud68c\uc0ac\ub294 CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uac00\uce58\ub97c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc791\ub3d9\ud558\ub294 \ubc29\uc2dd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ud3ec\uad04\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\uae30 \uc704\ud574 \uc591\uc801 \ubc0f \uc9c8\uc801 \ubc29\ubc95\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4. CBBE \ubaa8\ub378 \uc870\uc0ac\uc5d0 \uc0ac\uc6a9\ub418\ub294 \uc8fc\uc694 \ub3c4\uad6c\uc5d0\ub294 \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \uac10\uc815 \ubd84\uc11d\uc774 \ud3ec\ud568\ub418\uba70, \ubaa8\ub450 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc, \uc5f0\uad00\uc131 \ubc0f \ucda9\uc131\ub3c4\ub97c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\ub294\uc9c0 \ud30c\uc545\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc124\ubb38\uc870\uc0ac<\/strong>: \uc124\ubb38 \uc870\uc0ac\ub294 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uc9c0\uac01\ub41c \ud488\uc9c8, \ucda9\uc131\ub3c4\uc5d0 \ub300\ud55c \uce21\uc815 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc9c8\ubb38\uc740 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uc5bc\ub9c8\ub098 \uc798 \uc778\uc2dd\ud558\ub294\uc9c0, \uc81c\ud488\uc5d0 \ub300\ud55c \ub9cc\uc871\ub3c4 \ub4f1 CBBE \ubaa8\ub378\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc744 \ud3c9\uac00\ud558\ub3c4\ub85d \ub9de\ucda4\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/strong>: \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uac10\uc815\uc5d0 \ub300\ud55c \ud1a0\ub860\uc5d0 \uace0\uac1d\uc744 \ucc38\uc5ec\uc2dc\ucf1c \ub354 \uae4a\uace0 \uc9c8\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uc138\uc158\uc740 \uc124\ubb38 \uc870\uc0ac \ub370\uc774\ud130\ub9cc\uc73c\ub85c\ub294 \ubd84\uba85\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\ub294 \uac10\uc815\uc801 \uc5f0\uacb0, \uc5f0\uad00\uc131 \ubc0f \uc778\uc2dd\uc744 \ubc1c\uacac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac10\uc815 \ubd84\uc11d<\/strong>: \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1\uacfc \ub9ac\ubdf0 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc885\uc885 \uc218\ud589\ub418\ub294 \uac10\uc815 \ubd84\uc11d\uc740 \uae30\uc5c5\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uac10\uc815\uacfc \uc815\uc11c\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub294 \uace0\uac1d \uc778\uc2dd\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \ubdf0\ub97c \uc81c\uacf5\ud558\uace0 \uae0d\uc815\uc801, \ubd80\uc815\uc801 \ube0c\ub79c\ub4dc \uc5f0\uad00\uc131\uc744 \ubaa8\ub450 \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dc\uc7a5 \ub3d9\uc778<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9752bcdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9752bcdf\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uc5f0\uad6c (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\ud55c \uac00\uc9c0 \uc8fc\uc694 \ub3d9\uc778\uc740 \uc624\ub298\ub0a0\uc758 \uacbd\uc7c1 \uc2dc\uc7a5\uc5d0\uc11c \uace0\uac1d \uc911\uc2ec \uc804\ub7b5\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc758\ubbf8 \uc788\ub294 \uc5f0\uacb0\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \uc6d0\ud558\uace0 \uac00\uce58 \uc788\uac8c \uc5ec\uae30\ub294\uc9c0 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \ub3d9\uc778\uc740 \ucc28\ubcc4\ud654\uc758 \ud544\uc694\uc131\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ub418\uc5b4\uc57c \ud558\uba70, CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uace0\uc720\ud55c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4dc\ub294 \ub370 \ud544\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc18c\ube44\uc790 \uc758\uc0ac\uacb0\uc815\uc5d0\uc11c \uac10\uc815\uc801 \uc5f0\uacb0\uc5d0 \ub300\ud55c \uc9d1\uc911\uc774 \uc99d\uac00\ud558\ub294 \uac83\uc740 \uac15\ub825\ud55c \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4. \uace0\uac1d \uad00\uacc4\uc758 \uac10\uc815\uc801 \uce21\uba74\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \uc7a5\uae30\uc801 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dc\uc7a5 \uc81c\uc57d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc218\ub9ce\uc740 \uc774\uc810\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \ud2b9\uc815\ud55c \uacfc\uc81c\ub098 \uc81c\uc57d\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ud070 \uc81c\uc57d \uc911 \ud558\ub098\ub294 \ube44\uc6a9\uc785\ub2c8\ub2e4. \ud3ec\uad04\uc801\uc778 CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\ub824\uba74 \uc0c1\ub2f9\ud55c \uc7ac\uc815\uc801 \ud22c\uc790\uac00 \ud544\uc694\ud558\uba70, \uc774\ub294 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc5d0 \uc7a5\ubcbd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610 \ub2e4\ub978 \uc8fc\uc694 \uc81c\uc57d\uc740 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\uc640 \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc815\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uae30\uc5c5\uc740 \uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud574 \uace0\uac1d \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ucc98\ub9ac\ud558\ub294 \ub370 \uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c, \uc12c\uc138\ud55c \ubd84\uc11d\uc5d0 \ud544\uc694\ud55c \uc804\ubb38\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. CBBE \uc870\uc0ac\uc758 \ud1b5\ucc30\ub825\uc744 \ud574\uc11d\ud558\ub824\uba74 \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\uac00 \ud544\uc694\ud558\uba70, \uc774\ub294 \ub9ac\uc18c\uc2a4 \uc9d1\uc57d\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International\uc758 \uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uae30\uc5c5\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294\uac00&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \uad6d\uc81c<\/a> \ud3ec\uad04\uc801\uc778 CBBE \ubaa8\ub378\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4 <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">\uc2dc\uc7a5 \uc870\uc0ac<\/a> \uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uc774\ud574\ud558\uace0 \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud5a5\uc0c1\ub41c \uc804\ub7b5 \uacc4\ud68d:<\/strong> CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \uae30\uc5c5\uc740 \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uacfc \uae30\ub300\uc5d0 \ub9de\ucdb0 \uc804\ub7b5\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc218\uc775 \uc99d\uac00:<\/strong> \uace0\uac1d \uc778\uc2dd\uc744 \uc774\ud574\ud558\uba74 \uae30\uc5c5\uc740 \uacf5\uac10\uc744 \uc5bb\ub294 \uc81c\ud488\uacfc \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud558\uc5ec \ub9e4\ucd9c\uc744 \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc704\ud5d8 \uac10\uc18c:<\/strong> \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc758 \uc57d\uc810\uc744 \uc77c\ucc0d \ud30c\uc545\ud558\uba74 \ucd5c\uc885 \uacb0\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc804\uc5d0 \uc704\ud5d8\uc744 \uc644\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud5a5\uc0c1\ub41c \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131:<\/strong> CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ud0c0\uac9f\uc744 \uc815\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \uac00\uc7a5 \ud070 \ud6a8\uacfc\uac00 \uc788\ub294 \uacf3\uc5d0 \uc9d1\uc911\ud558\uace0 \ud6a8\uc728\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac00\uc18d\ud654\ub41c \uc131\uc7a5\uacfc \ud601\uc2e0:<\/strong> \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc774\ud574\ud568\uc73c\ub85c\uc368 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ud601\uc2e0\ud558\uace0 \uc131\uc7a5\uc744 \ucd94\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>ROI \ud5a5\uc0c1:<\/strong> CBBE \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ud22c\uc790\ud558\uba74 \ub354 \ub098\uc740 \uc758\uc0ac \uacb0\uc815\uacfc \ub9c8\ucf00\ud305 \ud22c\uc790\uc5d0 \ub300\ud55c \ub354 \ub192\uc740 \uc218\uc775\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ud568\uaed8 \ub178\ub825\ud558\uc138\uc694.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/ko\/\">SIS \uad6d\uc81c<\/a> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\">\ubb38\uc758\ud558\uae30<\/a> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/p>","protected":false},"excerpt":{"rendered":"<p>Customer-Based Brand Equity Model Market Research How can brands ensure they truly resonate with their customers? The success of any brand hinges on how well it resonates with its customers \u2013 customer-based brand equity (CBBE) model market research enables companies to understand the key factors that shape brand perception and loyalty. By focusing on customer &#8230; <a title=\"\uace0\uac1d \uae30\ubc18 \ube0c\ub79c\ub4dc \uc790\uc0b0 \ubaa8\ub378 \uc2dc\uc7a5 \uc870\uc0ac\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/expertise\/industries\/customer-based-brand-equity-model-market-research\/\" aria-label=\"Customer-Based Brand Equity Model Market Research\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":62493,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53558","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=53558"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53558\/revisions"}],"predecessor-version":[{"id":70337,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53558\/revisions\/70337"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62493"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=53558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}