{"id":53080,"date":"2024-09-10T11:02:03","date_gmt":"2024-09-10T15:02:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53080"},"modified":"2025-09-28T22:54:12","modified_gmt":"2025-09-29T02:54:12","slug":"%ec%a0%95%eb%9f%89%ec%a0%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac%ec%97%90%ec%84%9c-%ed%94%bc%ed%95%b4%ec%95%bc-%ed%95%a0-%ec%9d%bc%eb%b0%98%ec%a0%81%ec%9d%b8-%ec%8b%a4%ec%88%98","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/common-mistakes-to-avoid-in-quantitative-market-research\/","title":{"rendered":"\uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud53c\ud574\uc57c \ud560 \uc77c\ubc18\uc801\uc778 \uc2e4\uc218"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud53c\ud574\uc57c \ud560 \uc77c\ubc18\uc801\uc778 \uc2e4\uc218<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a572ab95\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a572ab95\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uc591\uc801 \uc5f0\uad6c(22)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac \uc811\uadfc \ubc29\uc2dd\uc5d0 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ud1b5\ud569\ud558\uba74 \ud754\ud788 \ubc1c\uc0dd\ud558\ub294 \ud568\uc815\uc744 \ud53c\ud558\uace0 \uc870\uc0ac \ub178\ub825\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc815\ud655\ud55c \ub370\uc774\ud130\ub294 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \ud575\uc2ec\uc774\uba70, \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc774\ub97c \uc5bb\ub294 \ub370 \ud2b9\ud788 \uc911\uc694\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc544\ubb34\ub9ac \uacbd\ud5d8\uc774 \ud48d\ubd80\ud55c \uc5f0\uad6c\uc790\ub77c\ub3c4 \uc5f0\uad6c \uacb0\uacfc\uc758 \ud0c0\ub2f9\uc131\uc744 \ud6fc\uc190\ud558\ub294 \ud568\uc815\uc5d0 \ube60\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub7ec\ud55c \uc77c\ubc18\uc801\uc778 \uc2e4\uc218\ub97c \uc778\uc9c0\ud568\uc73c\ub85c\uc368 \uc815\ub7c9\uc801 \uc5f0\uad6c\uc758 \uc815\ud655\uc131\uacfc \uc601\ud5a5\ub825\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-f82b86a4e79e8bb893663c0abd311fa7 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-f8fd9f4561cc5c56547ca9c43dfb504c\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>\ud2f0<\/strong>\ucf58\ud150\uce20 \ubaa9\ub85d<\/h2><nav><ul><li class=\"\"><a href=\"#mistake-1-overlooking-sample-size-and-representation-on-quantitative-market-research\">\uc2e4\uc218 1: \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud45c\ubcf8 \ud06c\uae30\uc640 \ub300\ud45c\uc131\uc744 \uac04\uacfc\ud558\ub294 \uac83<\/a><\/li><li class=\"\"><a href=\"#mistake-2-ignoring-data-quality-on-quantitative-market-research\">\ub450 \ubc88\uc9f8 \uc2e4\uc218: \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ub370\uc774\ud130 \ud488\uc9c8\uc744 \ubb34\uc2dc\ud558\ub294 \uac83<\/a><\/li><li class=\"\"><a href=\"#mistake-3-misinterpreting-statistical-significance\">\uc138 \ubc88\uc9f8 \uc2e4\uc218: \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \uc798\ubabb \ud574\uc11d\ud558\ub294 \uac83<\/a><\/li><li class=\"\"><a href=\"#mistake-4-neglecting-the-context-of-the-data-on-quantitative-market-research\">\uc2e4\uc218 4: \uc591\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ub370\uc774\ud130\uc758 \ub9e5\ub77d\uc744 \ubb34\uc2dc\ud558\ub294 \uac83<\/a><\/li><li class=\"\"><a href=\"#mistake-5-failing-to-communicate-findings-effectively-on-quantitative-market-research\">\uc2e4\uc218 5: \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac \uacb0\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uc9c0 \ubabb\ud558\ub294 \uac83<\/a><\/li><li class=\"\"><a href=\"#how-sis-international-research-helps-businesses-avoid-common-mistakes-in-quantitative-market-research\">SIS International Research\ub294 \uae30\uc5c5\uc774 \uc591\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud754\ud788 \uc800\uc9c0\ub974\ub294 \uc2e4\uc218\ub97c \ud53c\ud558\ub3c4\ub85d \uc5b4\ub5bb\uac8c \ub3c4\uc6b8\uae4c\uc694?<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-1-overlooking-sample-size-and-representation-on-quantitative-market-research\">\uc2e4\uc218 1: \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud45c\ubcf8 \ud06c\uae30\uc640 \ub300\ud45c\uc131\uc744 \uac04\uacfc\ud558\ub294 \uac83<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5f0\uad6c \uacb0\uacfc\uc758 \uc815\ud655\uc131\uacfc \uc2e0\ub8b0\uc131\uc740 \ud45c\ubcf8\uc758 \uc9c8\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub429\ub2c8\ub2e4. \ud45c\ubcf8 \ud06c\uae30\uac00 \ub108\ubb34 \uc791\uac70\ub098 \ub300\ud45c\uc131\uc774 \ubd80\uc871\ud558\uba74 \uc218\uc9d1\ub41c \ub370\uc774\ud130\uac00 \uc65c\uace1\ub418\uc5b4 \ubd80\uc815\ud655\ud55c \uacb0\ub860\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0, \uc774\ub294 \uc0ac\uc5c5 \uacb0\uc815\uc5d0 \uc798\ubabb\ub41c \ubc29\ud5a5\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4, \uae30\uc5c5\uc774 \uc2e0\uc81c\ud488\uc5d0 \ub300\ud55c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \ud45c\ubcf8\uc5d0 \uc2e0\uc81c\ud488\uc5d0 \ub300\ud574 \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \uc5f4\uad11\uc801\uc778 \uc18c\uc218\uc758 \uc5bc\ub9ac \uc5b4\ub2f5\ud130\ub9cc \ud3ec\ud568\ub418\uc5b4 \uc788\ub2e4\uba74, \uadf8 \uacb0\uacfc\ub294 \uc804\uccb4 \uace0\uac1d\uce35\uc758 \uc758\uacac\uc744 \uc81c\ub300\ub85c \ubc18\uc601\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2e4\uc81c \uc2dc\uc7a5 \ubc18\uc751\uacfc \ub9de\uc9c0 \uc54a\ub294 \uc9c0\ub098\uce58\uac8c \ub099\uad00\uc801\uc778 \uacb0\ub860\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610 \ub2e4\ub978 \uacbd\uc6b0\ub85c, \ud45c\ubcf8\uc774 \uc5f0\ub839, \uc18c\ub4dd \uc218\uc900 \ub610\ub294 \uc9c0\ub9ac\uc801 \uc704\uce58\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \uc778\uad6c \uc9d1\ub2e8\uc744 \ub300\ud45c\ud560 \ub9cc\ud07c \ucda9\ubd84\ud788 \ub2e4\uc591\ud558\uc9c0 \uc54a\uc73c\uba74, \uc5f0\uad6c \uacb0\uacfc\ub294 \ub300\ud45c\uc131\uc774 \ubd80\uc871\ud55c \uc9d1\ub2e8\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uac04\uacfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubaa9\ud45c \uc2dc\uc7a5\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc5d0 \uacf5\uac10\uc744 \uc5bb\uc9c0 \ubabb\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \ud568\uc815\uc744 \ud53c\ud558\ub824\uba74 \ud45c\ubcf8 \ucd94\ucd9c \uc804\ub7b5\uc744 \uc2e0\uc911\ud558\uac8c \uacc4\ud68d\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud1b5\uacc4\uc801 \uacc4\uc0b0\uc744 \uae30\ubc18\uc73c\ub85c \uc801\uc808\ud55c \ud45c\ubcf8 \ud06c\uae30\ub97c \uacb0\uc815\ud558\uace0 \ud45c\ubcf8\uc774 \uc5f0\uad6c \ub300\uc0c1 \ubaa8\uc9d1\ub2e8\uc744 \ub300\ud45c\ud558\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-2-ignoring-data-quality-on-quantitative-market-research\">\ub450 \ubc88\uc9f8 \uc2e4\uc218: \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ub370\uc774\ud130 \ud488\uc9c8\uc744 \ubb34\uc2dc\ud558\ub294 \uac83<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc591\uc9c8\uc758 \ub370\uc774\ud130\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc5f0\uad6c \uacb0\uacfc\uc758 \uae30\ubc18\uc774\uba70, \ub370\uc774\ud130 \ud488\uc9c8\uc774 \uc800\ud558\ub420 \uacbd\uc6b0 \uc798\ubabb\ub41c \uacb0\ub860\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \ub370\uc774\ud130 \ud488\uc9c8 \ubb38\uc81c\ub85c\ub294 \ubd88\uc644\uc804\ud55c \ub370\uc774\ud130, \uc751\ub2f5\uc790 \ud3b8\ud5a5, \ub370\uc774\ud130 \uc785\ub825 \uc624\ub958 \ub4f1\uc774 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ubb38\uc81c\ub4e4\uc740 \ubaa8\ub450 \uc5f0\uad6c \uacb0\uacfc\ub97c \uc65c\uace1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc751\ub2f5\uc790\uac00 \uc124\ubb38 \uc870\uc0ac \uc9c8\ubb38\uc5d0 \uc644\uc804\ud788 \ub2f5\ubcc0\ud558\uc9c0 \uc54a\uc544 \ub370\uc774\ud130 \uc138\ud2b8\uc5d0 \uacf5\ubc31\uc774 \uc0dd\uae30\ub294 \uacbd\uc6b0 \ubd88\uc644\uc804\ud55c \ub370\uc774\ud130\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.&nbsp;<\/li>\n\n\n\n<li>\uc751\ub2f5\uc790 \ud3b8\ud5a5\uc740 \ub370\uc774\ud130 \ud488\uc9c8\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ub610 \ub2e4\ub978 \uc77c\ubc18\uc801\uc778 \ubb38\uc81c\uc785\ub2c8\ub2e4. \uc774\ub294 \uc9c8\ubb38\uc758 \ud45c\ud604 \ubc29\uc2dd, \uc124\ubb38 \uc870\uc0ac \ud658\uacbd \ub610\ub294 \uc751\ub2f5\uc790\uc758 \uc778\uc2dd\uc5d0 \uc758\ud574 \uc751\ub2f5\uc774 \uc601\ud5a5\uc744 \ubc1b\uc744 \ub54c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.&nbsp;<\/li>\n\n\n\n<li>\uc798\ubabb\ub41c \ucf54\ub529\uc774\ub098 \uc624\ud0c0\uc640 \uac19\uc740 \ub370\uc774\ud130 \uc785\ub825 \uc624\ub958\ub294 \uc5f0\uad6c\uc758 \uc2e0\ub8b0\uc131\uc744 \ub354\uc6b1 \ub5a8\uc5b4\ub728\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ub2e4\ub8f0 \ub54c\ub294 \uc791\uc740 \uc624\ub958\ub77c\ub3c4 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uccd0 \uc798\ubabb\ub41c \ubd84\uc11d\uacfc \uc7a0\uc7ac\uc801\uc73c\ub85c \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \uc0ac\uc5c5\uc801 \uacb0\uc815\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ub370\uc774\ud130 \ud488\uc9c8\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5c4\uaca9\ud55c \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uac80\uc99d \uc808\ucc28\ub97c \uc2dc\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc7a0\uc7ac\uc801 \ud3b8\ud5a5 \uc694\uc778\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud55c \uc124\ubb38\uc870\uc0ac \uc0ac\uc804 \ud14c\uc2a4\ud2b8, \uba85\ud655\ud558\uace0 \uc911\ub9bd\uc801\uc778 \uc124\ubb38\uc9c0 \uc5b8\uc5b4 \uc0ac\uc6a9, \ub370\uc774\ud130 \uc785\ub825 \uacfc\uc815\uc5d0\uc11c\uc758 \ud488\uc9c8 \uad00\ub9ac \uc870\uce58 \uc2dc\ud589 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub610\ud55c, \ub370\uc774\ud130 \uc138\ud2b8 \ub0b4\uc758 \ubd88\uc77c\uce58\ub97c \uc2dd\ubcc4\ud558\uace0 \uc218\uc815\ud558\ub294 \ub370\uc774\ud130 \uc815\uc81c \uae30\ubc95 \uc5ed\uc2dc \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-3-misinterpreting-statistical-significance\">\uc138 \ubc88\uc9f8 \uc2e4\uc218: \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \uc798\ubabb \ud574\uc11d\ud558\ub294 \uac83<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc740 \uc5f0\uad6c \uacb0\uacfc\uac00 \uc6b0\uc5f0\uc5d0 \uc758\ud55c \uac83\uc778\uc9c0 \ud310\ub2e8\ud558\ub294 \ub370 \uc911\uc694\ud55c \uac1c\ub150\uc774\uc9c0\ub9cc, \uc885\uc885 \uc624\ud574\ub418\uac70\ub098 \uc798\ubabb \uc801\uc6a9\ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \uc798\ubabb \ud574\uc11d\ud558\uba74 \uc798\ubabb\ub41c \uacb0\ub860\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uacb0\uad6d \uc798\ubabb\ub41c \uc0ac\uc5c5 \uacb0\uc815\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud754\ud788 \uc800\uc9c0\ub974\ub294 \uc2e4\uc218 \uc911 \ud558\ub098\ub294 \uc0c1\uad00\uad00\uacc4\uc640 \uc778\uacfc\uad00\uacc4\ub97c \ud63c\ub3d9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub450 \ubcc0\uc218\uac00 \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\uc758\ubbf8\ud558\ub2e4\uace0 \ud574\uc11c \ud558\ub098\uac00 \ub2e4\ub978 \ud558\ub098\uc758 \uc6d0\uc778\uc774\ub77c\ub294 \uc758\ubbf8\ub294 \uc544\ub2d9\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5b4\ub5a4 \uc5f0\uad6c\uc5d0\uc11c \uc544\uc774\uc2a4\ud06c\ub9bc \ud310\ub9e4\ub7c9\uacfc \uc775\uc0ac \uc0ac\uace0 \ubc1c\uc0dd\ub960 \uc0ac\uc774\uc5d0 \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\uc758\ubbf8\ud55c \uc0c1\uad00\uad00\uacc4\uac00 \ubc1c\uacac\ub418\uc5c8\ub2e4\uace0 \ud558\ub354\ub77c\ub3c4, \uc544\uc774\uc2a4\ud06c\ub9bc\uc744 \uba39\ub294 \uac83\uc774 \uc775\uc0ac\ub97c \uc720\ubc1c\ud55c\ub2e4\uace0 \uacb0\ub860\uc9d3\ub294 \uac83\uc740 \uc798\ubabb\ub41c \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uadf8 \uc0c1\uad00\uad00\uacc4\ub294 \ub450 \ubcc0\uc218 \ubaa8\ub450 \uc81c3\uc758 \uc694\uc778, \uc989 \ub354\uc6b4 \ub0a0\uc528\uc758 \uc601\ud5a5\uc744 \ubc1b\uae30 \ub54c\ubb38\uc5d0 \ub098\ud0c0\ub098\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub354\uc6b1\uc774, \uc5f0\uad6c \uc124\uacc4, \ud45c\ubcf8 \ud06c\uae30, \ub354 \ub113\uc740 \ub9e5\ub77d\uacfc \uac19\uc740 \ub2e4\ub978 \uc694\uc778\ub4e4\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\uace0 \ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc5d0 \uc9c0\ub098\uce58\uac8c \uc758\uc874\ud558\uba74 \uc798\ubabb\ub41c \uacb0\uc815\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \ud568\uc815\uc744 \ud53c\ud558\ub824\uba74 \ud1b5\uacc4\uc801 \uac1c\ub150\uc744 \ud655\uc2e4\ud788 \uc774\ud574\ud558\uace0 \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac \uacb0\uacfc\ub97c \uc801\uc808\ud55c \ub9e5\ub77d\uc5d0\uc11c \ud574\uc11d\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc870\uc0ac \uacb0\uacfc\uc758 \uc2e4\uc9c8\uc801\uc778 \uc758\ubbf8\ub97c \uace0\ub824\ud558\uace0, \ud1b5\uacc4\uc801 \uac80\uc815\uc758 \ud55c\uacc4\ub97c \uc774\ud574\ud558\uba70, \uc0c1\uad00\uad00\uacc4 \ub370\uc774\ud130\uc5d0\uc11c \uc778\uacfc\uad00\uacc4\ub97c \ucd94\ub860\ud558\ub294 \ub370 \uc2e0\uc911\uc744 \uae30\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5adca851\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5adca851\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"\uc591\uc801 \uc5f0\uad6c (1d4) (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-4-neglecting-the-context-of-the-data-on-quantitative-market-research\">\uc2e4\uc218 4: \uc591\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ub370\uc774\ud130\uc758 \ub9e5\ub77d\uc744 \ubb34\uc2dc\ud558\ub294 \uac83<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uacbd\uc81c \uc0c1\ud669, \ubb38\ud654\uc801 \ucc28\uc774, \uc2dc\uc7a5 \uc5ed\ud559 \ub4f1\uacfc \uac19\uc740 \ub9e5\ub77d\uc801 \uc694\uc778\ub4e4\uc740 \ub370\uc774\ud130\uc640 \uadf8 \ud574\uc11d\uc5d0 \uc911\uc694\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc694\uc778\ub4e4\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\uc73c\uba74 \uc2dc\uc7a5\uc758 \ud604\uc2e4\uc744 \uc815\ud655\ud558\uac8c \ubc18\uc601\ud558\uc9c0 \ubabb\ud558\ub294 \uc798\ubabb\ub41c \uacb0\ub860\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4, \uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \uc18c\ube44\uc790 \uc9c0\ucd9c \uc2b5\uad00\uc744 \uc870\uc0ac\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \ubd84\uc11d\uc5d0\uc11c \ub354 \ub113\uc740 \uacbd\uc81c\uc801 \ub9e5\ub77d\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74, \uc18c\ube44\uc790\ub4e4\uc774 \uc9c0\ucd9c\uc744 \uc601\uad6c\uc801\uc73c\ub85c \uc904\uc600\ub2e4\ub294 \uc798\ubabb\ub41c \uacb0\ub860\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c\ub294 \uc9c0\ucd9c \uac10\uc18c\uac00 \uc7a5\uae30\uc801\uc778 \ucd94\uc138\ub77c\uae30\ubcf4\ub2e4\ub294 \uacbd\uc81c\uc801 \ubd88\ud655\uc2e4\uc131\uc5d0 \ub300\ud55c \uc77c\uc2dc\uc801\uc778 \ubc18\uc751\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c, \uc815\uce58\uc801 \ubcc0\ud654, \uae30\uc220 \ubc1c\uc804, \ud658\uacbd\uc801 \uc694\uc778\uacfc \uac19\uc740 \uc678\ubd80 \uc0ac\uac74\uc740 \ub370\uc774\ud130\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ubd80 \uaddc\uc815\uc758 \uac11\uc791\uc2a4\ub7ec\uc6b4 \ubcc0\ud654\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc774\ub098 \uae30\uc5c5 \uc6b4\uc601\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uccd0 \uc7a5\uae30\uc801\uc778 \ucd94\uc138\ub97c \uc81c\ub300\ub85c \ubc18\uc601\ud558\uc9c0 \ubabb\ud558\ub294 \ub370\uc774\ud130\ub97c \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc694\uc778\ub4e4\uc744 \ubd84\uc11d\uc5d0 \uace0\ub824\ud558\uc9c0 \uc54a\uc73c\uba74 \uc5f0\uad6c \uacb0\uacfc\uac00 \uc798\ubabb\ub41c \uc0ac\uc5c5 \uc804\ub7b5\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uc624\ub958\ub97c \ud53c\ud558\ub824\uba74 \uc591\uc801 \ub370\uc774\ud130\ub97c \ub354 \ub113\uc740 \ub9e5\ub77d\uc5d0\uc11c \ubd84\uc11d\ud558\uace0, \ub370\uc774\ud130\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc678\ubd80 \uc694\uc778\uc744 \uc774\ud574\ud558\uace0, \uc774\ub7ec\ud55c \uc694\uc778\uc774 \uacb0\uacfc \ud574\uc11d\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294\uc9c0 \uace0\ub824\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-5-failing-to-communicate-findings-effectively-on-quantitative-market-research\">\uc2e4\uc218 5: \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac \uacb0\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uc9c0 \ubabb\ud558\ub294 \uac83<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5f0\uad6c \uacb0\uacfc\ub97c \ud6a8\uacfc\uc801\uc774\uc9c0 \ubabb\ud558\uac8c \ub9cc\ub4dc\ub294 \ud754\ud55c \uc2e4\uc218 \uc911 \ud558\ub098\ub294 \uacb0\uacfc\ub97c \uba85\ud655\ud558\uace0 \uac04\uacb0\ud558\uba70 \uc2e4\ud589 \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc81c\uc2dc\ud558\uc9c0 \ubabb\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc591\uc801 \uc5f0\uad6c \uacb0\uacfc\ub97c \ubc1c\ud45c\ud560 \ub54c\ub294 \uac00\uc7a5 \ud575\uc2ec\uc801\uc778 \ud1b5\ucc30\ub825\ub9cc \ucd94\ub824\ub0b4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ub098\uc5f4\ud558\uae30\ubcf4\ub2e4\ub294 \ub2f9\uba74\ud55c \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac \uacb0\uc815\uacfc \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \ud575\uc2ec \uc9c0\ud45c\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uccad\uc911\uc774 \uc218\ub9ce\uc740 \uc22b\uc790\uc5d0 \ud30c\ubb3b\ud788\uc9c0 \uc54a\uace0 \uc8fc\uc694 \ub0b4\uc6a9\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucc28\ud2b8, \uadf8\ub798\ud504, \uc778\ud3ec\uadf8\ub798\ud53d\uacfc \uac19\uc740 \uc2dc\uac01 \uc790\ub8cc\ub294 \ud6a8\uacfc\uc801\uc778 \uc758\uc0ac\uc18c\ud1b5\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \ucd94\uc138, \ube44\uad50, \ud575\uc2ec \ub370\uc774\ud130 \ub4f1\uc744 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \ubc29\uc2dd\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc5f0\uad6c \uacb0\uacfc\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uacfc \uc9c1\uc811 \uc5f0\uacb0\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc740 \ub370\uc774\ud130\ub97c \uc774\ud574\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc5bb\uc740 \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud558\ub294\uc9c0\ub3c4 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc5f0\uad6c\ub97c \ud1b5\ud574 \ud2b9\uc815 \uc2dc\uc7a5 \ubd80\ubb38\uc5d0\uc11c \uc911\uc694\ud55c \uae30\ud68c\uac00 \ubc1c\uacac\ub418\uc5c8\ub2e4\uba74, \ubc1c\ud45c \uc790\ub8cc\uc5d0\ub294 \ud574\ub2f9 \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uba85\ud655\ud558\uace0 \uc804\ub7b5\uc801\uc778 \uad8c\uc7a5 \uc0ac\ud56d\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-sis-international-research-helps-businesses-avoid-common-mistakes-in-quantitative-market-research\">SIS International Research\ub294 \uae30\uc5c5\uc774 \uc591\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud754\ud788 \uc800\uc9c0\ub974\ub294 \uc2e4\uc218\ub97c \ud53c\ud558\ub3c4\ub85d \uc5b4\ub5bb\uac8c \ub3c4\uc6b8\uae4c\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \uad6d\uc81c<\/a> \ub2f9\uc0ac\ub294 \ud6a8\uacfc\uc801\uc774\uace0 \uc624\ub958 \uc5c6\ub294 \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4. \uc218\uc2ed \ub144\uc758 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ub2f9\uc0ac\ub294 \uae30\uc5c5\ub4e4\uc774 \uc815\ub7c9\uc801 \uc870\uc0ac\uc758 \ubcf5\uc7a1\uc131\uc744 \ud5e4\uccd0\ub098\uac00\uace0 \ud754\ud788 \ubc1c\uc0dd\ud558\ub294 \ud568\uc815\uc744 \ud53c\ud560 \uc218 \uc788\ub3c4\ub85d \uc804\ubb38\uc801\uc778 \uc9c0\uce68\uacfc \ud0c4\ud0c4\ud55c \ubc29\ubc95\ub860\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ub9de\ucda4\ud615 \uc5f0\uad6c \uc194\ub8e8\uc158:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubaa8\ub4e0 \uc5f0\uad6c \ud504\ub85c\uc81d\ud2b8\ub294 \uace0\uc720\ud558\uba70, SIS International\uc740 \uac01 \uace0\uac1d\uc758 \ud2b9\uc815 \uc694\uad6c\uc5d0 \ub9de\ub294 \ub9de\ucda4\ud615 \uc5f0\uad6c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc810\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 \uae30\uc5c5\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \uc5f0\uad6c \ubaa9\ud45c\ub97c \uba85\ud655\ud788 \uc815\uc758\ud558\uace0 \uac00\uc7a5 \uc801\ud569\ud55c \ubc29\ubc95\ub860\uc744 \uc120\ud0dd\ud568\uc73c\ub85c\uc368 \uc5f0\uad6c\uac00 \ucc98\uc74c\ubd80\ud130 \uc9d1\uc911\uc801\uc774\uace0 \uad00\ub828\uc131 \uc788\uac8c \uc9c4\ud589\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc5c4\uaca9\ud55c \ub370\uc774\ud130 \uc218\uc9d1 \ud504\ub85c\uc138\uc2a4:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc591\uc801 \uc5f0\uad6c\uc5d0\uc11c \uac00\uc7a5 \ud754\ud788 \uc800\uc9c0\ub974\ub294 \uc2e4\uc218 \uc911 \ud558\ub098\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\uac70\ub098 \ud3b8\ud5a5\ub41c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. SIS International\uc740 \uc5c4\uaca9\ud55c \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uc904\uc785\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \uc218\uc9d1\ub41c \ub370\uc774\ud130\uac00 \uc815\ud655\ud558\uace0 \ub300\ud45c\uc131\uc744 \uac16\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uae30\uc5c5\uc774 \uacac\uace0\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc885\ud569\uc801\uc778 \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \ud574\uc11d:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc591\uc801 \uc5f0\uad6c\uc5d0\uc11c \ud754\ud788 \ubc1c\uc0dd\ud558\ub294 \ub610 \ub2e4\ub978 \uc2e4\uc218\ub294 \ub370\uc774\ud130 \ud574\uc11d \uc624\ub958\uc785\ub2c8\ub2e4. SIS International\uc758 \uc219\ub828\ub41c \ubd84\uc11d\uac00 \ud300\uc740 \uace0\uae09 \ud1b5\uacc4 \ub3c4\uad6c\uc640 \uae30\ubc95\uc744 \ud65c\uc6a9\ud558\uc5ec \ub370\uc774\ud130\uc758 \uc815\ud655\ud55c \ubd84\uc11d \ubc0f \ud574\uc11d\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\uc758\ubbf8\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uc758 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uc801\uc6a9 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uc5ec, \uacfc\ub3c4\ud55c \uc77c\ubc18\ud654\ub098 \uc624\uc6a9\uc73c\ub85c \uc778\ud55c \uc624\ub958\ub97c \ubc29\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc9c0\uc18d\uc801\uc778 \ud488\uc9c8 \ubcf4\uc99d:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International\uc740 \ucd08\uae30 \uc124\uacc4\ubd80\ud130 \ucd5c\uc885 \ubcf4\uace0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc5f0\uad6c \uacfc\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc9c0\uc18d\uc801\uc778 \ud488\uc9c8 \ubcf4\uc99d \uac80\uc0ac\ub97c \ud1b5\ud569\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc804 \uc608\ubc29\uc801 \uc811\uadfc \ubc29\uc2dd\uc740 \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c\ub97c \uc870\uae30\uc5d0 \ud30c\uc545\ud558\uace0 \ud574\uacb0\ud558\uc5ec \uc5f0\uad6c\uc758 \ud0c0\ub2f9\uc131\uc744 \uc800\ud574\ud560 \uc218 \uc788\ub294 \uc624\ub958\ub97c \ubc29\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc804\ub7b5\uc801 \uc9c0\uce68 \ubc0f \uc9c0\uc6d0:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International\uc740 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ubd84\uc11d\uc744 \ub118\uc5b4 \uae30\uc5c5\uc774 \uc5f0\uad6c \uacb0\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc18d\uc801\uc778 \uc804\ub7b5\uc801 \uc9c0\uce68\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc804\ubb38\uac00\ub4e4\uc740 \uace0\uac1d\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \ub370\uc774\ud130\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc804\ub7b5\uc73c\ub85c \uc804\ud658\ud558\uace0, \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uae00\ub85c\ubc8c \uc804\ubb38\uc131\uacfc \ud604\uc9c0 \uc0ac\uc815\uc5d0 \ub300\ud55c \uc774\ud574:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubb38\ud654\uc801, \uc9c0\uc5ed\uc801 \ucc28\uc774\ub85c \uc778\ud574 \uc5ec\ub7ec \uc2dc\uc7a5\uc5d0 \uac78\uccd0 \uc591\uc801 \uc5f0\uad6c\ub97c \uc218\ud589\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SIS International\uc740 \uae00\ub85c\ubc8c \ub124\ud2b8\uc6cc\ud06c\uc640 \uc2ec\uce35\uc801\uc778 \ud604\uc9c0 \uc804\ubb38\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ubb38\ud654\uc801 \ucc28\uc774\ub97c \uace0\ub824\ud558\uace0 \ub9e5\ub77d\uc5d0 \ub9de\ub294 \uc815\ud655\ud55c \uc5f0\uad6c\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n<h2>\ub274\uc695\uc5d0 \uc788\ub294 \uc6b0\ub9ac \uc2dc\uc124 \uc704\uce58<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010 \uc804\ud654: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS \uc778\ud130\ub0b4\uc154\ub110 \uc18c\uac1c<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/\"><span style=\"font-weight: 400;\">SIS \uad6d\uc81c<\/span><\/a><span style=\"font-weight: 400;\"> \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uae30\ud0c0 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95 \ubc0f \uc811\uadfc \ubc29\uc2dd\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%ea%b5%ad%ec%a0%9c-%ec%97%b0%ea%b5%ac%ec%97%90-%eb%8c%80%ed%95%b4\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \ubb38\uc758\ud558\uae30<\/span><\/a><span style=\"font-weight: 400;\"> \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574.<\/span><\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Common Mistakes to Avoid in Quantitative Market Research Incorporating best practices into your approach to quantitative market research will help you avoid the common pitfalls \u2013 and maximize the value of your research efforts. Accurate data is the backbone of successful business strategies \u2013 and quantitative market research is a particularly critical method for obtaining &#8230; <a title=\"\uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \ud53c\ud574\uc57c \ud560 \uc77c\ubc18\uc801\uc778 \uc2e4\uc218\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ko\/common-mistakes-to-avoid-in-quantitative-market-research\/\" aria-label=\"Common Mistakes to Avoid in Quantitative Market Research\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\uc790\uc138\ud788 \ubcf4\uae30<\/a><\/p>","protected":false},"author":1,"featured_media":67035,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53080","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=53080"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53080\/revisions"}],"predecessor-version":[{"id":70345,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/53080\/revisions\/70345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/67035"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=53080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}