{"id":43772,"date":"2023-10-10T18:17:23","date_gmt":"2023-10-10T22:17:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43772"},"modified":"2026-03-12T13:17:10","modified_gmt":"2026-03-12T17:17:10","slug":"%ec%8b%9d%ec%9d%8c%eb%a3%8c-%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%86%8c%eb%a6%ac-%ec%8b%9c%ec%9e%a5%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%8b%9d%ed%92%88-%ec%9d%8c%eb%a3%8c-%ec%82%b0%ec%97%85-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/%ec%8b%9d%ec%9d%8c%eb%a3%8c-%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%86%8c%eb%a6%ac-%ec%8b%9c%ec%9e%a5%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc2dd\uc74c\ub8cc \uace0\uac1d\uc758 \uc18c\ub9ac \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc2dd\uc74c\ub8cc \uace0\uac1d\uc758 \uc18c\ub9ac \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-db011e8c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-db011e8c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Hotel-restaurant-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Hotel restaurant (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Hotel-restaurant-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Hotel-restaurant-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Hotel-restaurant-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Hotel-restaurant-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Hotel-restaurant-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc694\ub9ac\ubc95\uc758 \uc138\uacc4\ub294 \uae30\uc5c5\uc774 \uac00\uc7a5 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ubd84\uc57c \uc911 \ud558\ub098\uc774\uba70 \uc774\ub7ec\ud55c \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\ud558\ub824\uba74 \uc6b0\uc704\ub97c \uc810\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uace0\uac1d\uc758 \uc120\ud638\ub3c4\uc640 \uc2dd\uc0ac \uacbd\ud5d8\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc2dd\uc74c\ub8cc \uc758\uacac\uc740 \uace0\uac1d\uc758 \uc9c4\ud654\ud558\ub294 \ucde8\ud5a5\uacfc \uae30\ub300\uc5d0 \ub9de\ucdb0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub824\ub294 \ub808\uc2a4\ud1a0\ub791\uc5d0 \uc911\uc694\ud55c \ub3c4\uad6c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dd\ud488 \ubc0f \uc74c\ub8cc \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p>\uc2dd\uc74c\ub8cc \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc2dd\ud488 \uc0b0\uc5c5\uc758 \uc694\uad6c\uc640 \ubbf8\ubb18\ud55c \ucc28\uc774\uc5d0 \ub9de\ucdb0\uc9c4 \uc804\ubb38\uc801\uc778 \ud615\ud0dc\uc758 \uc2dc\uc7a5 \uc870\uc0ac\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud53c\ub4dc\ubc31\uc740 \uc694\ub9ac\uc758 \ub9db\uacfc \ud45c\ud604, \uc2dd\ub2f9\uc758 \ubd84\uc704\uae30\uc640 \ud658\uacbd, \uc81c\uacf5\ub418\ub294 \uc11c\ube44\uc2a4 \ud488\uc9c8\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc8fc\uc81c\uc5d0 \uac78\uccd0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub808\uc2a4\ud1a0\ub791 \uc6b4\uc601\uc790\ub294 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \uc774\ud574\ub97c \uc5bb\uace0, \uc774\ub97c \ud1b5\ud574 \uc11c\ube44\uc2a4\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ud558\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc2dd\uc0ac \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dd\uc74c\ub8cc\uc758 \uc774\uc810 \uace0\uac1d\uc758 \uc18c\ub9ac \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n<p>In the highly competitive food industry, understanding customer preferences is crucial for success. <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%a0%80%eb%85%81-%ec%8b%9d%ec%82%ac-%ec%9d%8c%ec%8b%9d-%ec%9d%8c%eb%a3%8c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc800\ub141 \uc2dd\uc74c\ub8cc \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"7182\">Food and beverage voice of the customer<\/a> market research offers several benefits that can give restaurants a competitive edge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uace0\uac1d \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uae4a\uc740 \ud1b5\ucc30\ub825:<\/strong> \uc2dd\uc74c\ub8cc \uace0\uac1d \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ubaa9\uc18c\ub9ac\ub294 \uace0\uac1d\uc758 \ub9c8\uc74c\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\ub418\ub294 \uacbd\ub85c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac\uc640 \ud53c\ub4dc\ubc31 \uc218\uc9d1 \ubc29\ubc95\uc744 \ud1b5\ud574 \ub808\uc2a4\ud1a0\ub791\uc740 \uccad\uc911\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ud2b9\uc815 \uc694\ub9ac, \uc591\uadf9\ud654\ub420 \uc218 \uc788\ub294 \uc7ac\ub8cc \ub610\ub294 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\ub294 \uc694\ub9ac\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud1b5\ucc30\ub825\uc740 \ub808\uc2a4\ud1a0\ub791\uc774 \uba54\ub274 \uc81c\uacf5\uc5d0 \ub300\ud574 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ud0c0\uac9f \uace0\uac1d\uc758 \uc120\ud638\ub3c4\ub97c \ucda9\uc871\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2dd\uc0ac \uacbd\ud5d8 \ud5a5\uc0c1:<\/strong> \uba54\ub274 \uc678\uc5d0\ub3c4 \ubd84\uc704\uae30, \uc74c\uc545, \uc88c\uc11d \ubc30\uce58, \uc2ec\uc9c0\uc5b4 \uc870\uba85\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \uace0\uac1d\uc740 \uc2dd\uc0ac\ub97c \uc990\uae38 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc790\uc2e0\uc758 \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0\uc9c4 \uc804\uccb4\uc801\uc778 \uc2dd\uc0ac \uacbd\ud5d8\uc5d0 \ubab0\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc2dd\uc0ac \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5b4 \ub808\uc2a4\ud1a0\ub791\uc740 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \ub2e8\uace8 \uace0\uac1d\uc744 \uc720\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucda9\uc131\ub3c4 \uad6c\ucd95:<\/strong> \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \ud53c\ub4dc\ubc31\uc774 \uc2e4\ud589\ub418\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uba74 \ucda9\uc131\uc2ec\uacfc \uc720\ub300\uac10\uc774 \ud615\uc131\ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc790\uc2e0\uc758 \uc758\uacac\uc774 \uc18c\uc911\ud558\ub2e4\ub294 \uac83\uc744 \uc778\uc2dd\ud558\uc5ec \ud574\ub2f9 \uc2dc\uc124\uc744 \ub2e4\uc2dc \ubc29\ubb38\ud558\uace0 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc804\ub7b5\uc801 \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815:<\/strong> \ub808\uc2a4\ud1a0\ub791 \uc8fc\uc778\uc740 \uc7a0\uc7ac\uc801\uc778 \ud655\uc7a5, \uba54\ub274 \uac1c\ud3b8 \ub610\ub294 \ud504\ub85c\ubaa8\uc158 \uc774\ubca4\ud2b8\uc5d0 \ub300\ud574 \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ud53c\ub4dc\ubc31\uacfc \uc2dc\uc7a5 \ub3d9\ud5a5\uc744 \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \ub808\uc2a4\ud1a0\ub791 \uc6b4\uc601\uc790\ub294 \uc131\uc7a5 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uadf8\ub7ec\ud55c \uacb0\uc815\uacfc \uad00\ub828\ub41c \ucd94\uce21\uacfc \uc7ac\uc815\uc801 \uc704\ud5d8\uc774 \uc904\uc5b4\ub4e4\uc5b4 \ubcf4\ub2e4 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud3c9\ud310 \uad00\ub9ac:<\/strong> Consistent <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ed%8f%89%ed%8c%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"4087\">food and beverage voice of the customer<\/a> market research ensures that restaurateurs are attuned to customer sentiments, enabling proactive measures to maintain a positive public image. By addressing any concerns or issues raised by customers, restaurants can mitigate negative reviews and build a strong online reputation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dd\ud488 \ubc0f \uc74c\ub8cc\uc5d0 \uc801\uc6a9\ub418\ub294 \ucd5c\uc2e0 \ub3d9\ud5a5 \ubc0f \uae30\uc220 \uace0\uac1d\uc758 \uc18c\ub9ac \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2f0f5970\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2f0f5970\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"taste testing (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uace0\uac1d \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub300\ud55c \uc2dd\uc74c\ub8cc \ubaa9\uc18c\ub9ac\ub294 \ubcc0\ud654\ud558\ub294 \uace0\uac1d\uc758 \uc120\ud638\ub3c4\uc640 \ud589\ub3d9\uc5d0 \ubc1c\ub9de\ucd94\uae30 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubd84\uc57c\uc5d0 \uc801\uc6a9\ub418\uace0 \uc788\ub294 \uba87 \uac00\uc9c0 \ud604\uc7ac \ub3d9\ud5a5\uacfc \uae30\uc220\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubaa8\ubc14\uc77c \uc124\ubb38\uc870\uc0ac \ubc0f \ud53c\ub4dc\ubc31 \uc571:<\/strong> \uc2a4\ub9c8\ud2b8\ud3f0\uc774 \ub110\ub9ac \uc0ac\uc6a9\ub428\uc5d0 \ub530\ub77c \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uae30 \uc704\ud574 \ubaa8\ubc14\uc77c \uc124\ubb38\uc870\uc0ac\uc640 \ud53c\ub4dc\ubc31 \uc571\uc744 \uc810\uc810 \ub354 \ub9ce\uc774 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d\uc774 \ud3b8\ub9ac\ud558\uace0 \uc989\uac01\uc801\uc73c\ub85c \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud558\uc5ec \ub370\uc774\ud130 \uc218\uc9d1\uc758 \uc815\ud655\uc131\uacfc \uc801\uc2dc\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub4e3\uae30:<\/strong> \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc740 \uace0\uac1d \uc120\ud638\ub3c4\uc640 \uc815\uc11c\uc5d0 \ub300\ud55c \ud48d\ubd80\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uccad\ucde8 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc628\ub77c\uc778 \ub300\ud654\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ube0c\ub79c\ub4dc \ud3c9\ud310, \uba54\ub274 \uc120\ud638\ub3c4, \uc0c8\ub85c\uc6b4 \uc678\uc2dd \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc815\ubcf4\ub294 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc81c\ud488 \ubc0f \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9de\ucda4\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc628\ub77c\uc778 \ub9ac\ubdf0 \ubd84\uc11d:<\/strong> \uc628\ub77c\uc778 \ub9ac\ubdf0\ub294 \uace0\uac1d\uc774 \uc2dd\uc0ac \uacbd\ud5d8\uc744 \uacf5\uc720\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c\ub294 \uac10\uc815 \ubd84\uc11d \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc628\ub77c\uc778 \ub9ac\ubdf0\uc5d0\uc11c \ud1b5\ucc30\ub825\uc744 \ubd84\uc11d\ud558\uace0 \ucd94\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub808\uc2a4\ud1a0\ub791\uc740 \uace0\uac1d\uc774 \ud45c\ud604\ud55c \uac10\uc815\uc744 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uac1c\uc120\ud560 \ubd80\ubd84\uc744 \uc2dd\ubcc4\ud558\uace0 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \uc801\uadf9\uc801\uc778 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dd\ud488\uc758 \uae30\ud68c \uace0\uac1d\uc758 \uc18c\ub9ac \uae30\uc5c5\uc744 \uc704\ud55c \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n<p>\ub04a\uc784\uc5c6\uc774 \uc131\uc7a5\ud558\ub294 \uc2dd\ud488 \uc0b0\uc5c5\uc740 \uae30\uc5c5\uc774 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc774 \uc5c5\uacc4\uc758 \uae30\uc5c5\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \uae30\ud68c \uc911 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uba54\ub274 \ucd5c\uc801\ud654:<\/strong> \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c\ub294 \uc2dc\ud589\ucc29\uc624\uc5d0 \uc758\uc874\ud558\ub294 \ub300\uc2e0 \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uba54\ub274\ub97c \uc138\ubd80\uc801\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc5d0 \ub9de\ub294 \uc694\ub9ac\ub97c \ub3c4\uc785\ud558\uace0 \uc2e4\uc801\uc774 \uc800\uc870\ud55c \uc694\ub9ac\ub97c \ub2e8\uacc4\uc801\uc73c\ub85c \uc81c\uac70\ud568\uc73c\ub85c\uc368 \ub808\uc2a4\ud1a0\ub791\uc740 \uba54\ub274 \uc81c\uacf5\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uace0\uac1d \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uace0 \uc218\uc775\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc704\uce58 \uae30\ubc18 \uc804\ub7b5:<\/strong> For chains or franchises considering expansion, food and beverage <a href=\"https:\/\/www.sisinternational.com\/ko\/global-beverage-market\/\" title=\"Global Beverage Market: Market Dynamics, Growth Projections &amp; Consumer Insights\"  data-wpil-monitor-id=\"1107\">voice of the customer market research<\/a> can provide insights into geographical preferences. By understanding which locations resonate most with their target audience, businesses can strategically select locations where their offerings are most likely to succeed.<\/li>\n\n\n\n<li><strong>\uc6b4\uc601 \ud6a8\uc728\uc131:<\/strong> \uc9c1\uc6d0 \uc131\uacfc, \ub300\uae30 \uc2dc\uac04 \ub610\ub294 \uc608\uc57d \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\uc740 \uc6b4\uc601 \uc804\ub7b5 \uac1c\uc120, \ub9ac\uc18c\uc2a4 \ucd5c\uc801\ud654 \ubc0f \uc804\ubc18\uc801\uc778 \uc11c\ube44\uc2a4 \ud488\uc9c8 \ud5a5\uc0c1\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uae30\ubc18\uc73c\ub85c \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud568\uc73c\ub85c\uc368 \ub808\uc2a4\ud1a0\ub791\uc740 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc6d0\ud65c\ud55c \uc2dd\uc0ac \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ubc0f \ud504\ub85c\ubaa8\uc158:<\/strong> \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \ud070 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ubcf4\uc0c1\uc774\ub098 \ud504\ub85c\ubaa8\uc158\uc774 \ubb34\uc5c7\uc778\uc9c0 \ubc1d\ud790 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uc120\ud638\ub3c4\ub97c \uc774\ud574\ud568\uc73c\ub85c\uc368 \uc9c4\uc815\uc73c\ub85c \uace0\uac1d\uc744 \uc720\uc778\ud558\uace0 \uc720\uc9c0\ud558\uba70 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \ubc18\ubcf5\ud558\ub294 \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8 \ubc0f \ud504\ub85c\ubaa8\uc158 \uc81c\uc548\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub514\uc9c0\ud138 \uc138\ub300\uc640\uc758 \uc18c\ud1b5:<\/strong> With a growing number of diners relying on online reviews and platforms for their dining decisions, insights from <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%9d%8c%ec%8b%9d-%eb%b0%b0%eb%8b%ac-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5667\">food and beverage voice of the customer<\/a> market research can guide businesses in enhancing their online presence. By optimizing their website, engaging with social media platforms, and partnering with food bloggers and influencers, restaurants can reach their target audience more effectively and attract new customers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dd\uc74c\ub8cc \ubd84\uc57c\uc758 \uacfc\uc81c \uae30\uc5c5\uc744 \uc704\ud55c \uace0\uac1d\uc758 \uc18c\ub9ac \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c7c462b4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c7c462b4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/restaurantr-employee-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"restaurantr employee (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/restaurantr-employee-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/restaurantr-employee-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/restaurantr-employee-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/restaurantr-employee-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/restaurantr-employee-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc774 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc870\uc0ac\ub97c \uc218\ud589\ud560 \ub54c \uae30\uc5c5\uc774 \uc9c1\uba74\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uacfc\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub0ae\uc740 \uc751\ub2f5\ub960:<\/strong> \uace0\uac1d \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub300\ud55c \uc2dd\uc74c\ub8cc \ubaa9\uc18c\ub9ac\uc758 \uc8fc\uc694 \uacfc\uc81c \uc911 \ud558\ub098\ub294 \ucc38\uc5ec\uc728\uc774 \ub0ae\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc124\ubb38 \uc870\uc0ac \uc791\uc131\uc774\ub098 \ud53c\ub4dc\ubc31 \uc81c\uacf5\uc744 \uaebc\ub824 \uae30\uc5c5\uc5d0\uc11c \ubd84\uc11d\ud560 \ub370\uc774\ud130\uac00 \uc81c\ud55c\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \uc644\ud654\ud558\uae30 \uc704\ud574 \ub808\uc2a4\ud1a0\ub791\uc740 \uc124\ubb38 \uc870\uc0ac \uc644\ub8cc\uc5d0 \ub300\ud55c \ud560\uc778\uc774\ub098 \ubcf4\uc0c1\uc744 \uc81c\uacf5\ud558\uc5ec \ucc38\uc5ec\ub97c \uc7a5\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubcc0\uacbd \uc0ac\ud56d \uad6c\ud604:<\/strong> \ud53c\ub4dc\ubc31 \uc218\uc9d1\uc740 \uace0\uac1d \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub300\ud55c \uc2dd\uc74c\ub8cc \ubaa9\uc18c\ub9ac\uc758 \ud55c \uce21\uba74\uc774\uc9c0\ub9cc, \uc774 \ud53c\ub4dc\ubc31\uc744 \uae30\ubc18\uc73c\ub85c \ubcc0\uacbd \uc0ac\ud56d\uc744 \uad6c\ud604\ud558\ub294 \ub370\uc5d0\ub294 \uace0\uc720\ud55c \uacfc\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud53c\ub4dc\ubc31\uc744 \uc218\uc6a9\ud558\ub294 \uac83\uacfc \ub808\uc2a4\ud1a0\ub791\uc758 \ubcf8\uc9c8\uc744 \uc720\uc9c0\ud558\ub294 \uac83 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \uac83\uc740 \uc12c\uc138\ud55c \ud589\ub3d9\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc5d0\uc11c\ub294 \ud53c\ub4dc\ubc31\uc744 \uc2e0\uc911\ud558\uac8c \ud3c9\uac00\ud558\uace0 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \ubaa9\ud45c \uc2dc\uc7a5\uc5d0 \ubd80\ud569\ud558\ub294 \uc804\ub7b5\uc801 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubb38\ud654 \ubc0f \uc9c0\uc5ed\uc801 \ucc28\uc774:<\/strong> \ud53c\ub4dc\ubc31\uc740 \ubb38\ud654\uc801 \ub610\ub294 \uc9c0\uc5ed\uc801 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc9c0\uc5ed\uc774\ub098 \uad6d\uac00\uc5d0\uc11c \uc6b4\uc601\ub418\ub294 \uccb4\uc778\uc758 \uacbd\uc6b0 \ub2e4\uc591\ud55c \ud53c\ub4dc\ubc31\uc744 \uae30\ubc18\uc73c\ub85c \uc81c\ud488\uc744 \ud45c\uc900\ud654\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc \ubb34\uacb0\uc131\uc744 \uc190\uc0c1\uc2dc\ud0a4\uc9c0 \uc54a\uace0 \uc81c\ud488\uc744 \uc801\uc808\ud558\uac8c \uc870\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ubb38\ud654 \ubc0f \uc9c0\uc5ed\uc801 \ucc28\uc774\ub97c \uc2e0\uc911\ud558\uac8c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2dd\uc74c\ub8cc\uc758 \ubbf8\ub798 \uc804\ub9dd Voice of the Customer \uc2dc\uc7a5 \uc870\uc0ac<\/h2>\n\n\n\n<p>\uc2dd\ud488 \uc0b0\uc5c5\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc73c\uba70, \uace0\uac1d \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub300\ud55c \uc2dd\uc74c\ub8cc \ubd84\uc57c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uba87 \uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ub3d9\ud5a5\uacfc \ud5a5\ud6c4 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uac00\uc0c1 \ud604\uc2e4(VR) \ubc0f \uc99d\uac15 \ud604\uc2e4(AR) \uc124\ubb38\uc870\uc0ac:<\/strong> VR \ubc0f AR \uae30\uc220\uc758 \uc811\uadfc\uc131\uc774 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \ub354\uc6b1 \ubab0\uc785\ub3c4 \ub192\uc740 \uc124\ubb38\uc870\uc0ac \uacbd\ud5d8\uc5d0 \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub294 \uac00\uc0c1 \uba54\ub274 \uc2dc\uc5f0, \ub808\uc2a4\ud1a0\ub791 \ub808\uc774\uc544\uc6c3, \ub9db \ud14c\uc2a4\ud2b8 \uacbd\ud5d8\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. VR \ubc0f AR \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ubcf4\ub2e4 \uc0c1\uc138\ud558\uace0 \ud604\uc2e4\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc18c\uc15c \ubbf8\ub514\uc5b4\uc640\uc758 \ud1b5\ud569:<\/strong> \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \uc2dd\uc0ac \uc120\ud0dd\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce58\uba74\uc11c \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uace0\uac1d \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \ub300\ud55c \uc2dd\uc74c\ub8cc \uc758\uacac\uc758 \ud1b5\ud569\uc774 \ub354\uc6b1 \uc2ec\uc624\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub808\uc2a4\ud1a0\ub791\uc740 Instagram, TikTok \ub610\ub294 Facebook\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc9c1\uc811 \ud53c\ub4dc\ubc31\uc744 \uad6c\ud558\uace0 \uc0ac\uc6a9\uc790 \uae30\ubc18\uc744 \ud65c\uc6a9\ud558\uace0 \uace0\uac1d\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9de\ucda4\ud615 \uc124\ubb38\uc870\uc0ac \uacbd\ud5d8:<\/strong> \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uba74 \ud5a5\ud6c4 \uc124\ubb38\uc870\uc0ac\ub294 \ub354\uc6b1 \uac1c\uc778\ud654\ub418\uc5b4 \ud2b9\uc815 \uace0\uac1d\uc758 \uacbd\ud5d8\uacfc \uad00\ub828\ub41c \uc9c8\ubb38\uc744 \uc81c\uae30\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uac1c\uc778 \uc120\ud638\ub3c4\uc640 \uc2dd\uc0ac \uc2b5\uad00\uc5d0 \ub9de\uac8c \uc124\ubb38\uc870\uc0ac\ub97c \ub9de\ucda4\ud654\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ub354 \ub192\uc740 \ucc38\uc5ec\ub3c4\uc640 \ub354 \uc815\ud655\ud55c \ud53c\ub4dc\ubc31\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \uc124\ubb38\uc870\uc0ac \uacbd\ud5d8\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\uace0 \ubaa9\ud45c\uc5d0 \ub9de\ub294 \uac1c\uc120\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\uc2dd\uc74c\ub8cc \uace0\uac1d\uc758 \uc18c\ub9ac \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub808\uc2a4\ud1a0\ub791 \uc6b4\uc601\uc790\uac00 \ubcc0\ud654\ud558\ub294 \ucde8\ud5a5\uacfc \uae30\ub300\uc5d0 \ubd80\uc751\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":70814,"parent":22018,"menu_order":387,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43772","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/43772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=43772"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/43772\/revisions"}],"predecessor-version":[{"id":80745,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/43772\/revisions\/80745"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/22018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/70814"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=43772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}