{"id":43618,"date":"2023-10-02T12:18:41","date_gmt":"2023-10-02T16:18:41","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43618"},"modified":"2026-01-26T17:22:31","modified_gmt":"2026-01-26T22:22:31","slug":"%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%97%ac%ed%96%89%ec%82%ac-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%97%ac%ed%96%89%ec%82%ac-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6b4ab6d1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6b4ab6d1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Travel (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud604\ub300 \uc5ec\ud589\uc790\ub4e4\uc740 \uad11\ub300\ud55c \ud734\uac00 \uc608\uc57d\uacfc \uc804 \uc138\uacc4\ub97c \uc5ec\ud589\ud558\ub294 \ubaa8\ud5d8\uc758 \uc138\uacc4\ub97c \uc5b4\ub5bb\uac8c \ud0d0\uc0c9\ud569\ub2c8\uae4c? \ub2f5\uc740 \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac(OTA)\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \uc804\ubb38\uac00\ub4e4\uc740 \ube44\uad50\ud560 \uc218 \uc5c6\ub294 \ud3b8\ub9ac\ud568\uacfc \ub2e4\uc591\ud55c \uc120\ud0dd\uc744 \uacb0\ud569\ud558\uc5ec \uc5ec\ud589\uc5d0 \ub300\ud55c \uc6b0\ub9ac\uc758 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ud601\uba85\uc744 \uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4. OTA \ud658\uacbd\uc774 \ube60\ub974\uac8c \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\uc131\uc774 \ub300\ub450\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc774\uc810<\/h2>\n\n\n\n<p>In an industry as dynamic and customer-centric as travel, understanding market trends, consumer behavior, and emerging opportunities is paramount. Online travel <a href=\"https:\/\/www.sisinternational.com\/ko\/agentic-ai-in-market-research\/\" title=\"Agentic AI in Market Research\"  data-wpil-monitor-id=\"489\">agent market research<\/a> provides this critical lens, offering numerous advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac\uacb0\uc815:<\/strong> Comprehensive <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%b6%9c%ed%8c%90%eb%ac%bc\/%eb%b9%84%ed%96%89%ea%b8%b0-%ea%b0%9d%ec%8b%a4%ec%9d%84-%eb%8b%a4%ec%8b%9c-%ec%83%9d%ea%b0%81%ed%95%98%eb%8a%94-%ed%95%ad%ea%b3%b5%ec%97%ac%ed%96%89-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8\/\" title=\"\ud56d\uacf5 \uc5ec\ud589 \uc2dc\uc7a5 \uc870\uc0ac: \ube44\ud589\uae30 \uae30\ub0b4 \uc7ac\uac80\ud1a0\"  data-wpil-monitor-id=\"6501\">market research empowers travel<\/a> agencies to make decisions based on data and insights rather than relying solely on intuition or past practices.<\/li>\n\n\n\n<li><strong>\uacbd\uc7c1 \uc6b0\uc704:<\/strong> \uc5ec\ud589\uc0ac\ub294 \uc5c5\uacc4 \ub3d9\ud5a5\uc744 \ud30c\uc545\ud558\uace0 \uacbd\uc7c1 \ud658\uacbd\uc744 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uc11c\ube44\uc2a4\ub97c \ucc28\ubcc4\ud654\ud558\uace0 \uace0\uc720\ud55c \ud310\ub9e4 \uc81c\uc548\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc704\ud5d8 \uc644\ud654:<\/strong> \uc2dc\uc7a5 \uc704\ud611, \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc120\ud638\ub3c4, \uc7a0\uc7ac\uc801\uc778 \uacbd\uc81c\uc801 \ub610\ub294 \uc9c0\uc815\ud559\uc801 \ud63c\ub780\uc744 \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \uc5ec\ud589\uc0ac\ub294 \ub354 \uc798 \uc900\ube44\ud558\uace0 \uc801\uc751\ud558\uc5ec \uc7a0\uc7ac\uc801\uc778 \uc704\ud5d8\uc744 \ucd5c\uc18c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc608\uce21 \ubc0f \ubbf8\ub798 \uacc4\ud68d:<\/strong> \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ubbf8\ub798 \ub3d9\ud5a5\uc744 \uc608\uce21\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ubbc0\ub85c \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc804\ub7b5\ud654\ud558\uace0 \ud3ec\ucc29\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9c8\ucf00\ud305 \uc804\ub7b5 \ucd5c\uc801\ud654:<\/strong> \uc5ec\ud589\uc0ac\ub294 \ub300\uc0c1 \uc778\uad6c\ud1b5\uacc4\uc640 \uc120\ud638\ub3c4\ub97c \uc774\ud574\ud568\uc73c\ub85c\uc368 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uc5b4 \ub354 \ub098\uc740 ROI\ub97c \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1:<\/strong> \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc5bb\uc740 \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \uc5ec\ud589\uc0ac\ub294 \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uacfc \ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc218\uc775 \ud750\ub984 \uc2dd\ubcc4:<\/strong> Through comprehensive <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%9d%8c%ec%95%85-%ec%8a%a4%ed%8a%b8%eb%a6%ac%eb%b0%8d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc74c\uc545 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2558\">\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac<\/a>, agencies can spot underserved niches or emerging travel patterns, paving the way for new revenue-generating opportunities.<\/li>\n\n\n\n<li><strong>\uae30\uc220 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4 \uc720\uc9c0:<\/strong> \uae30\uc220\uc774 \uc5ec\ud589\uc744 \uc7ac\ud3b8\ud558\ub294 \uc2dc\ub300\uc5d0 \ucd5c\uc2e0 \ub514\uc9c0\ud138 \ub3c4\uad6c, \ud50c\ub7ab\ud3fc, \uc5ec\ud589\uc790 \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\ub294 \uac83\uc740 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \uc77c\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud53c\ub4dc\ubc31 \ubc0f \uc9c0\uc18d\uc801\uc778 \uac1c\uc120:<\/strong> \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc11c\ube44\uc2a4, \uace0\uac1d \uacbd\ud5d8, \uac1c\uc120 \uc601\uc5ed\uc5d0 \ub300\ud55c \uc9c1\uc811\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud558\uc5ec \ub300\ud589\uc0ac\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uae00\ub85c\ubc8c \uad00\uc810:<\/strong> For travel agents looking to expand or diversify globally, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%98%a8%eb%9d%bc%ec%9d%b8-%eb%8d%b0%ec%9d%b4%ed%8a%b8-%ec%95%b1-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc628\ub77c\uc778 \ub370\uc774\ud2b8 \uc571 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5943\">\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac<\/a> offers insights into regional preferences, cultural nuances, and localized travel trends.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5c656e13\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5c656e13\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Travel (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>OTA \ubd80\ubb38\uc758 \uad11\ub300\ud55c \ud658\uacbd\uc744 \ud0d0\uc0c9\ud558\uba74 \uc5c5\uacc4\uc758 \uada4\uc801\uc744 \uc2e4\uc9c8\uc801\uc73c\ub85c \ud615\uc131\ud55c \uba87 \uac00\uc9c0 \uc9c0\ubc30\uc801\uc778 \uc778\ubb3c\uc774 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \uc774\ub4e4 \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc740 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd, \uad11\ubc94\uc704\ud55c \uc81c\ud488 \ubc0f \uac15\ub825\ud55c \uace0\uac1d \uc2e0\ub8b0\ub97c \ud1b5\ud574 \uc0c1\ub2f9\ud55c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc8fc\uc694 \uc774\ub984\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc775\uc2a4\ud53c\ub514\uc544 \uadf8\ub8f9:<\/strong> OTA \uacf5\uac04\uc758 \uac70\ub300 \uae30\uc5c5\uc778 Expedia\ub294 \ud638\ud154 \uc608\uc57d\ubd80\ud130 \ud56d\uacf5\ud3b8 \uc608\uc57d, \ub80c\ud130\uce74, \ud734\uac00 \ud328\ud0a4\uc9c0\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud2b8\ub9bd\uc5b4\ub4dc\ubc14\uc774\uc800:<\/strong> \uc804\ud1b5\uc801\uc73c\ub85c \uc5ec\ud589 \ub9ac\ubdf0\ub85c \uc798 \uc54c\ub824\uc838 \uc788\ub294 TripAdvisor\ub294 \ud638\ud154, \ud56d\uacf5\uad8c, \uccb4\ud5d8 \uc608\uc57d\uc744 \uc81c\uacf5\ud558\ub294 OTA \ubd80\ubb38\uc5d0 \uae4a\uc774 \uc9c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc5d0\uc5b4\ube44\uc564\ube44:<\/strong> \uc5ec\ud589 \uc5c5\uacc4\uc5d0 \ud601\uc2e0\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 Airbnb\ub294 \uc804\ud1b5\uc801\uc778 \ud638\ud154 \uc219\ubc15 \ubc29\uc2dd\uc5d0 \ub3c4\uc804\ud558\uba74\uc11c \uc804 \uc138\uacc4\uc5d0 \ub3c5\ud2b9\ud55c \uc219\ubc15 \uc2dc\uc124\uacfc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ud604\uc7ac \ub3d9\ud5a5<\/h2>\n\n\n\n<p>The travel industry is influenced by several factors ranging from technology and economy to sociocultural shifts. In recent times, several trends have been identified through <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%b6%94%ec%84%b8-%ec%b6%94%ec%a0%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ucd94\uc138 \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5456\">\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac<\/a>, shaping the direction and strategies of travel agencies worldwide \u2013 and it includes trends such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uccb4\ud5d8 \uc5ec\ud589\uc758 \uc99d\uac00:<\/strong> \ud604\ub300 \uc5ec\ud589\uc790, \ud2b9\ud788 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 Z\uc138\ub300\ub294 \ub2e8\uc21c\ud55c \uad00\uad11\ubcf4\ub2e4 \uacbd\ud5d8\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ubb38\ud654 \uccb4\ud5d8, \ubaa8\ud5d8 \uc2a4\ud3ec\uce20, \uc694\ub9ac \ud22c\uc5b4, \uc6f0\ube59 \ud734\uc591\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \ucc45\uc784 \uc788\ub294 \uad00\uad11:<\/strong> \uc810\uc810 \ub354 \ub9ce\uc740 \uc5ec\ud589\uc790\ub4e4\uc774 \uce5c\ud658\uacbd \uad00\ud589\uc744 \uc7a5\ub824\ud558\uace0 \uc9c0\uc5ed \uc0ac\ud68c\ub97c \uc874\uc911\ud558\uba70 \ubcf4\uc874 \ub178\ub825\uc5d0 \uae30\uc5ec\ud558\ub294 \uc5ec\ud589\uc9c0\uc640 \uc5ec\ud589\uc0ac\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac1c\uc778\ud654\ub41c \uc5ec\ud589 \uacbd\ud5d8:<\/strong> \uae30\uc220\uc758 \ub3c4\uc6c0\uc73c\ub85c \uc5ec\ud589\uc0ac\ub294 \uac1c\uc778\uc758 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \ub9de\ucda4\ud615 \uc5ec\ud589 \uc77c\uc815\uc744 \uc120\ubcc4\ud558\uc5ec \uac01 \uc5ec\ud589\uc744 \ub3c5\ud2b9\ud558\uac8c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac00\uc0c1 \ud604\uc2e4(VR) \ubc0f \uc99d\uac15 \ud604\uc2e4(AR) \ud1b5\ud569:<\/strong> \ub9ce\uc740 \uc5ec\ud589\uc0ac\uc5d0\uc11c\ub294 \uac00\uc0c1 \ud22c\uc5b4\uc5d0 VR\uacfc AR\uc744 \ud65c\uc6a9\ud558\uc5ec \uc7a0\uc7ac \uc5ec\ud589\uc790\uac00 \uc608\uc57d \uc804\uc5d0 \uc7a5\uc18c\ub97c &#039;\uacbd\ud5d8&#039;\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubaa8\ubc14\uc77c \uc6b0\uc120 \uc811\uadfc \ubc29\uc2dd:<\/strong> \ubaa8\ubc14\uc77c \uc608\uc57d\uc774 \uacc4\uc18d \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uc5ec\ud589\uc0ac\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ubaa8\ubc14\uc77c \ud50c\ub7ab\ud3fc\uacfc \uc571\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ube45\ub370\uc774\ud130 \ubc0f AI \ud65c\uc6a9:<\/strong> \uc5ec\ud589\uc0ac\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uc778\uacf5 \uc9c0\ub2a5\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\uc5ec \ucd94\uc138\ub97c \uc608\uce21\ud558\uace0 \uac00\uaca9\uc744 \ucd5c\uc801\ud654\ud558\uba70 \ub9de\ucda4\ud615 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac74\uac15 \ubc0f \uc6f0\ub2c8\uc2a4 \uad00\uad11:<\/strong> \uc2a4\ud30c \ud734\uc591, \uc694\uac00 \ud734\uac00, \uc758\ub8cc \uad00\uad11\uc774 \uc810\uc810 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc6f0\ube59\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc5ec\ud589 \uc77c\uc815\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud604\uc9c0 \ubc0f \uc0c9\ub2e4\ub978 \uacbd\ud5d8:<\/strong> \uc5ec\ud589\uc790\ub4e4\uc740 \ubd90\ube44\ub294 \uad00\uad11 \uba85\uc18c\ub97c \ud53c\ud558\uae30 \uc704\ud574 \ub35c \uc54c\ub824\uc9c4 \ubaa9\uc801\uc9c0\ub97c \uc120\ud638\ud558\uba74\uc11c \uc9c4\uc815\ud55c \ud604\uc9c0 \uacbd\ud5d8\uc744 \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc194\ub85c \uc5ec\ud589\uc758 \uc99d\uac00:<\/strong> \uac1c\uc778 \uc5ec\ud589\uc774 \ub298\uc5b4\ub098\ub294 \ucd94\uc138\uc5d0 \ub530\ub77c \uc5ec\ud589\uc0ac\ub294 \uac1c\ubcc4 \uc5ec\ud589\uc790\uc5d0\uac8c \ud2b9\ubcc4\ud788 \ub9de\ub294 \ud328\ud0a4\uc9c0\ub97c \uc81c\uc791\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub3d9\uc801 \uac00\uaca9 \ubaa8\ub378:<\/strong> \ub9ce\uc740 \ub300\ud589\uc0ac\ub294 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc608\uc57d \ubc0f \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ub3d9\uc801 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uae30\ud68c\uc640 \ud601\uc2e0<\/h2>\n\n\n\n<p>\uae30\uc220\uc758 \uae09\uc18d\ud55c \ubc1c\uc804\uacfc \uc5ec\ud589\uc790 \uc120\ud638\ub3c4\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \uc5ec\ud589 \uc0b0\uc5c5\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\uac00 \uc5f4\ub838\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud658\uacbd\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\ud68c\ub97c \ud1b5\ud574 \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 OTA\ub97c \ucc28\ubcc4\ud654\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc640 \ud601\uc2e0\uc774 \uac00\ub4dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ucc57\ubd07 \ubc0f \uc5f0\uc911\ubb34\ud734 \uc9c0\uc6d0:<\/strong> AI\ub85c \uad6c\ub3d9\ub418\ub294 \uace0\uae09 \ucc57\ubd07\uc740 \uc5ec\ud589\uc790\uc758 \ubb38\uc758\uc5d0 \uc989\uac01\uc801\uc73c\ub85c \uc751\ub2f5\ud558\uc5ec \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud558\uace0 \uc608\uc57d \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub370\uc774\ud130 \uae30\ubc18 \ud1b5\ucc30\ub825:<\/strong> \ube45\ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uc7a5 \ub3d9\ud5a5, \uace0\uac1d \ud589\ub3d9, \uc7a0\uc7ac\uc801\uc778 \ubbf8\ub798 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc73c\uba74 OTA\uac00 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc74c\uc131 \uac80\uc0c9 \ubc0f \uc608\uc57d:<\/strong> \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4\uc640 \uc74c\uc131 \ube44\uc11c\uc758 \ub4f1\uc7a5\uc73c\ub85c OTA\ub294 \uc74c\uc131 \uc778\uc2dd \uac80\uc0c9 \ubc0f \uc608\uc57d \uae30\ub2a5\uc744 \ub3c4\uc785\ud558\uc5ec \ud601\uc2e0\uc744 \uc774\ub8f0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ubc0f \uac8c\uc784\ud654:<\/strong> \uac8c\uc784\ud654 \uc694\uc18c\uc640 \uacb0\ud569\ub41c \ud601\uc2e0\uc801\uc778 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \ub192\uc774\uace0 \ubc18\ubcf5 \uc608\uc57d\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub2e4\uc591\ud55c \uacb0\uc81c \uc194\ub8e8\uc158:<\/strong> \ub514\uc9c0\ud138 \uc9c0\uac11\uc5d0\uc11c \uc554\ud638\ud654\ud3d0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uad11\ubc94\uc704\ud55c \uacb0\uc81c \uc635\uc158\uc744 \ud1b5\ud569\ud558\uba74 \ub354 \ub113\uc740 \uc778\uad6c \ud1b5\uacc4\ub97c \uc218\uc6a9\ud558\uace0 \uc608\uc57d \ud504\ub85c\uc138\uc2a4\ub97c \uc27d\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc548\uc804 \ubc0f \ubcf4\uac74 \ud1b5\ud569:<\/strong> \ud2b9\ud788 \ud32c\ub370\ubbf9 \uc774\ud6c4\uc758 \uc138\uacc4\uc640 \uad00\ub828\ud558\uc5ec OTA\ub294 \uc2e4\uc2dc\uac04 \uac74\uac15 \ubc0f \uc548\uc804 \uc5c5\ub370\uc774\ud2b8\ub97c \ud1b5\ud569\ud558\uc5ec \uc5ec\ud589\uc790\uc5d0\uac8c \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \uc548\uc2ec\ud558\uace0 \uc5ec\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uacfc\uc81c\uc640 \uc6b0\ub824 \uc0ac\ud56d<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4c7929ab\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4c7929ab\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-4.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Travel (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc5ec\ud589 \uc0b0\uc5c5\uc758 \uc804\ub9dd\uc740 \uc5ec\uc804\ud788 \ubc1d\uc9c0\ub9cc, \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc5bb\uc740 \ud1b5\ucc30\ub825\uc740 OTA\uac00 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ud574\uacb0\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \uacfc\uc81c\uc640 \uc6b0\ub824 \uc0ac\ud56d\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uacbd\uc7c1\uacfc \uc2dc\uc7a5 \ud3ec\ud654:<\/strong> \uc218\ub9ce\uc740 OTA\uac00 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uacbd\uc7c1\ud558\uace0 \uc788\ub294 \uac00\uc6b4\ub370 \ud63c\uc7a1\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ub208\uc5d0 \ub744\ub294 \uac83\uc740 \uc9c0\uc18d\uc801\uc778 \uacfc\uc81c\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc640\uc758 \ucee4\ubbf8\uc158 \ucda9\ub3cc:<\/strong> \ud638\ud154, \ud56d\uacf5\uc0ac \ubc0f \uae30\ud0c0 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub294 \uc218\uc218\ub8cc\uc728 \ubc0f \uc9c1\uc811 \uc608\uc57d\uc744 \ub193\uace0 OTA\uc640 \ucda9\ub3cc\ud558\uc5ec \ud30c\ud2b8\ub108\uc2ed\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubb38\ud654\uc801, \uc9c0\uc815\ud559\uc801 \ubbfc\uac10\ub3c4:<\/strong> \uc5ec\ud589\uc758 \uae00\ub85c\ubc8c \ud2b9\uc131\uc740 OTA\uac00 \uc5ec\ud589 \uc8fc\uc758\ubcf4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ubb38\ud654\uc801 \ub258\uc559\uc2a4, \ud604\uc9c0 \uaddc\uc815 \ubc0f \uc9c0\uc815\ud559\uc801 \uae34\uc7a5\uc744 \uc778\uc2dd\ud574\uc57c \ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uacbd\uc81c\uc801 \ubcc0\ub3d9\uc131:<\/strong> \uacbd\uae30 \uce68\uccb4, \uc790\uc5f0\uc7ac\ud574 \ub610\ub294 \uc804\uc5fc\ubcd1\uacfc \uac19\uc740 \uc694\uc778\uc740 \uc5ec\ud589 \uc218\uc694\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uccd0 \uc608\uce21 \ubc0f \uc6b4\uc601\uc5d0 \uc5b4\ub824\uc6c0\uc744 \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\ud569 \ubcf5\uc7a1\uc131: \ud56d\uacf5\uc0ac\uc5d0\uc11c \ud604\uc9c0 \uc5ec\ud589\uc0ac\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc5ec\ub7ec \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc758 \uc6d0\ud65c\ud55c \ud1b5\ud569\uc744 \ubcf4\uc7a5\ud558\ub294 \uac83\uc740 \uae30\uc220\uc801\uc73c\ub85c\ub098 \uc6b4\uc601\uc801\uc73c\ub85c \uc5b4\ub824\uc6b4 \uc77c\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\uc5ec\ud589 \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc131\uacf5\uc744 \uc704\ud574 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc218\ub9ce\uc740 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62581,"parent":14514,"menu_order":375,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43618","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/43618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=43618"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/43618\/revisions"}],"predecessor-version":[{"id":80084,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/43618\/revisions\/80084"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62581"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=43618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}