{"id":43611,"date":"2023-10-02T11:03:56","date_gmt":"2023-10-02T15:03:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43611"},"modified":"2026-01-26T14:21:50","modified_gmt":"2026-01-26T19:21:50","slug":"%ea%b5%ac%eb%a7%a4%ec%9e%90-%ec%9d%98%eb%8f%84-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b5%ac%eb%a7%a4%ec%9e%90-%ec%9d%98%eb%8f%84-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f1a42bb0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f1a42bb0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Retail (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud2b9\uc815 \uc628\ub77c\uc778 \uad11\uace0\uac00 \uadc0\ud558\uc758 \ucd5c\uadfc \uac80\uc0c9\uc5b4\ub098 \uad00\uc2ec\uc0ac\uc640 \uad00\ub828\uc774 \uc788\ub294 \uac83\ucc98\ub7fc \ubcf4\uc774\ub294 \uc774\uc720\uac00 \uad81\uae08\ud558\uc2e0\uac00\uc694? \uc544\ub2c8\uba74 \uad6c\ub9e4\ub97c \uace0\ub824\ud560 \ub54c \ud2b9\uc815 \uc81c\ud488\uc744 \ucd94\ucc9c\ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c? \ub9c8\ubc95\uc740 \uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae30\uc5c5\uc774 \uc18c\ube44\uc790\uac00 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc744 \ub04a\uc784\uc5c6\uc774 \ucd94\uad6c\ud558\ub294 \uad11\ubc94\uc704\ud55c \uc2dc\uc7a5 \uc870\uc0ac \uc601\uc5ed\uc5d0\uc11c \uad6c\ub9e4\uc790 \uc758\ub3c4\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \uc694\uc18c\ub85c \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\uc790 \uc758\ub3c4\ub294 \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uacfc \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc18c\ube44\uc790\uac00 \uad6c\ub9e4\ud560 \ud655\ub960\uc744 \uce21\uc815\ud558\ub294 \uac83\uc774\uba70, \uc774 \ub370\uc774\ud130\uc5d0\uc11c \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc2dd\ubcc4\ud558\ub294 \uac83\uc774 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \ucc28\ubcc4\ud654\ud558\ub294 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac \uc774\ud574<\/h2>\n\n\n\n<p>\uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc744 \ud0d0\uc0c9\ud558\ub824\uba74 \uccad\uc911\uc758 \uc694\uad6c \uc0ac\ud56d, \uc695\uad6c \ubc0f \ud589\ub3d9\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uae30\ubcf8\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uae30\uc5c5\uc774 \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac00 \uc18c\ube44\uc790\uac00 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc2dc\uae30\ub97c \uc608\uce21\ud560 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694? \uc774\uac83\uc774 \uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc5ed\ud560\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Buyer intent is the likelihood of a <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%a7%9b-%ed%85%8c%ec%8a%a4%ed%8a%b8\/%eb%89%b4%ec%9a%95%ec%97%90%ec%84%9c%ec%9d%98-%ec%86%8c%eb%b9%84%ec%9e%90-%ec%a0%9c%ed%92%88-%ed%85%8c%ec%8a%a4%ed%8a%b8\/\" title=\"\ub274\uc695\uc5d0\uc11c\uc758 \uc18c\ube44\uc790 \uc81c\ud488 \ud14c\uc2a4\ud2b8\"  data-wpil-monitor-id=\"9752\">consumer buying a product<\/a> or service. It&#8217;s an indicator based on various behavioral signals that show a user&#8217;s readiness or inclination to make a purchase. Buyer intent market research emphasizes real-time behavioral data, seeking patterns and triggers that indicate immediate or future purchasing actions.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub354 \ub113\uc740 \uc758\ubbf8\ub97c \uac16\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc81c\ud488 \uac1c\ubc1c, \uace0\uac1d \uc11c\ube44\uc2a4 \uc811\uadfc \ubc29\uc2dd\uc740 \ubb3c\ub860 \uc0c1\ud5a5 \ud310\ub9e4\ub098 \uad50\ucc28 \ud310\ub9e4\uc640 \uac19\uc740 \uad6c\ub9e4 \ud6c4 \ucc38\uc5ec\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p>\uac1c\uc778\ud654\uc640 \uace0\uac1d \uc911\uc2ec \uc811\uadfc \ubc29\uc2dd\uc774 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc9c0\ubc30\ud558\ub294 \uc2dc\ub300\uc5d0\ub294 \uc7a0\uc7ac \uad6c\ub9e4\uc790\uc758 \uc0ac\uace0\ubc29\uc2dd\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4. \uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc774\ub7ec\ud55c \uc0ac\uace0\ubc29\uc2dd\uc5d0 \ub300\ud55c \ucc3d\uc744 \uc81c\uacf5\ud558\uc5ec \ud68c\uc0ac\uc758 \uc601\ud5a5\ub825\uc744 \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \ub178\ub825:<\/strong> With insights from buyer intent market research, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%97%ac%ed%96%89-%ea%b4%80%ea%b4%91-%ed%99%98%eb%8c%80-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ec%97%ac%ed%96%89-%ea%b0%80%ec%9d%b4%eb%93%9c-%ed%9a%8c%ec%82%ac-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uad00\uad11\uc548\ub0b4\ud68c\uc0ac \uc2dc\uc7a5\uc870\uc0ac\"  data-wpil-monitor-id=\"9749\">companies can craft highly tailored marketing<\/a> campaigns that resonate deeply with potential buyers. By recognizing where a consumer is in their buying journey, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%82%b0%ec%97%85-%eb%94%94%ec%9e%90%ec%9d%b8-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc0b0\uc5c5 \ub514\uc790\uc778 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9750\">marketing messages can be designed<\/a> to meet them exactly where they are, leading to higher engagement and conversion rates.<\/li>\n\n\n\n<li><strong>\ud6a8\uc728\uc801\uc778 \uc790\uc6d0 \ud560\ub2f9:<\/strong> Businesses can use buyer intent <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%ec%9c%a0%eb%9f%bd\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%eb%a6%ac%eb%b2%84%ed%92%80-%ec%98%81%ea%b5%ad\/\" title=\"\ub9ac\ubc84\ud480\uc758 \uc2dc\uc7a5 \uc870\uc0ac | \uc601\uad6d \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \ub370\uc774\ud130 \uc218\uc9d1\"  data-wpil-monitor-id=\"9755\">data to focus<\/a> their resources where they&#8217;re most likely to see a return. This results in cost savings and more efficient use of marketing budgets.<\/li>\n\n\n\n<li><strong>\uacbd\uc7c1 \uc6b0\uc704:<\/strong> Having a pulse on potential buyer&#8217;s intentions can give businesses a significant edge. It allows for quicker adaptations to shifts in consumer behaviors and can even <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%b5%9c%ea%b3%a0%ec%9d%98-b2b-%ec%82%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c-%ec%98%88%ec%b8%a1-%ed%9a%8c%ec%82%ac\/\" title=\"\ucd5c\uace0\uc758 B2B \uc0b0\uc5c5 \ud2b8\ub80c\ub4dc \uc608\uce21 \ud68c\uc0ac\"  data-wpil-monitor-id=\"9754\">forecast emerging trends<\/a> before competitors catch on.<\/li>\n\n\n\n<li><strong>\ud5a5\uc0c1\ub41c \ud310\ub9e4 \uc0dd\uc0b0\uc131:<\/strong> \uad6c\ub9e4\uc790 \uc758\ub3c4 \ub370\uc774\ud130\ub97c \uac16\ucd98 \uc601\uc5c5\ud300\uc740 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub354 \ub192\uc740 \ub9ac\ub4dc\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ubd80\uc5ec\ud558\uc5ec \uad6c\ub9e4 \uc758\ud5a5\uc774 \ub354 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9e4\ucd9c \uc99d\ub300\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0dd\uc0b0\uc131\ub3c4 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud5a5\uc0c1\ub41c \uc81c\ud488 \uac1c\ubc1c:<\/strong> Insights from <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%b2%a0%eb%ac%bc%ec%a0%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ucca0\ubb3c\uc810 \ubc0f \uc8fc\ud0dd \uac1c\uc120 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5929\">\uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac<\/a> can also influence product development. By understanding what potential buyers are looking for or the challenges they face, businesses can innovate and tailor their offerings to better meet market demands.<\/li>\n\n\n\n<li><strong>\uc18c\ube44\uc790\uc640\uc758 \uc2e0\ub8b0 \uad6c\ucd95:<\/strong> \uae30\uc5c5\uc774 \uc18c\ube44\uc790\uc758 \uc694\uad6c\uc640 \uc695\uad6c\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ub300\uc751\ud560 \ub54c \uc774\ud574\uc640 \uc2e0\ub8b0\uac00 \ud615\uc131\ub429\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \ubfd0\ub9cc \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uc640 \uc9c0\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac: \uae30\uc5c5\uc744 \uc704\ud55c \uae30\ud68c<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2e7a15eb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2e7a15eb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Retail (23)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This type of <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ea%b3%a0%ea%b0%9d%ec%9d%98-%eb%aa%a9%ec%86%8c%eb%a6%ac\/\" title=\"\uace0\uac1d\uc758 \uc18c\ub9ac \uc5f0\uad6c\"  data-wpil-monitor-id=\"9751\">research helps businesses identify what customers<\/a> are genuinely interested in purchasing \u2013 and companies can capitalize on new opportunities to increase their product offerings and services. Here are some of the opportunities businesses can leverage from understanding buyer intent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc608\uce21 \ubd84\uc11d:<\/strong> With data from <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%eb%b6%84%ec%84%9d-%ec%95%84%ec%9b%83%ec%86%8c%ec%8b%b1\/\" title=\"\ub370\uc774\ud130 \ubc0f \ubd84\uc11d \uc2dc\uc7a5 \uc870\uc0ac \uc544\uc6c3\uc18c\uc2f1\"  data-wpil-monitor-id=\"3681\">\uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac<\/a>, businesses can employ predictive analytics to forecast sales, anticipate shifts in market demand, and proactively adjust strategies. This foresight ensures businesses always stay a step ahead of the competition.<\/li>\n\n\n\n<li><strong>\uc2e4\uc2dc\uac04 \ucc38\uc5ec:<\/strong> \uc2e4\uc2dc\uac04 \uad6c\ub9e4 \uc758\ub3c4 \uc2e0\ud638\ub97c \uc778\uc2dd\ud558\uba74 \uae30\uc5c5\uc740 \uc7a0\uc7ac \uace0\uac1d\uc758 \ubc18\uc751\uc774 \uac00\uc7a5 \uc88b\uc744 \ub54c \uc7a0\uc7ac \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud0c0\uac9f \uad11\uace0, \uc778\uc2a4\ud134\ud2b8 \ucc57\ubd07 \ub610\ub294 \uc2dc\uae30\uc801\uc808\ud55c \ud310\ub9e4 \uc804\ud654\ub97c \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud5a5\uc0c1\ub41c \uc81c\ud488 \uc81c\uacf5:<\/strong> \ubb34\uc5c7\uc774 \uad6c\ub9e4\uc790\uc758 \uc758\ub3c4\ub97c \uc6c0\uc9c1\uc774\ub294\uc9c0 \uae4a\uc774 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uace0\uac1d\uc774 \uc9c4\uc815\uc73c\ub85c \uc6d0\ud558\ub294 \uae30\ub2a5\uc744 \ub3c4\uc785\ud558\uac70\ub098 \uad6c\ub9e4\ub97c \ubc29\ud574\ud558\ub294 \ubb38\uc81c\uc810\uc744 \uc81c\uac70\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc720\uc9c0 \uc804\ub7b5 \uac15\ud654:<\/strong> By identifying signs of waning intent or potential churn in existing customers, businesses can <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ec%a0%84%eb%9e%b5%ea%b0%9c%eb%b0%9c-%ec%8b%a4%ed%96%89-%ec%bb%a8%ec%84%a4%ed%8c%85\/\" title=\"\uc804\ub7b5 \uc218\ub9bd \ubc0f \uc2e4\ud589 \ucee8\uc124\ud305\"  data-wpil-monitor-id=\"9753\">develop retention strategies<\/a>. This can include loyalty programs, feedback solicitation, or personalized re-engagement campaigns.<\/li>\n\n\n\n<li><strong>\uc99d\uac15 \ud604\uc2e4(AR) \ubc0f \uac00\uc0c1 \ud604\uc2e4(VR) \uacbd\ud5d8:<\/strong> \uad6c\ub9e4\uc790 \uc758\ub3c4\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uad6c\ub9e4\uc790\uac00 \ubcf4\uac70\ub098 \uacbd\ud5d8\ud558\uace0 \uc2f6\uc5b4\ud558\ub294 \uac83\uc5d0 \ub9de\ucdb0 \ubab0\uc785\ud615 AR \ubc0f VR \uacbd\ud5d8\uc744 \uac1c\ubc1c\ud558\uc5ec \ucc38\uc5ec\uc640 \uc7a0\uc7ac \ud310\ub9e4\ub97c \ub354\uc6b1 \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed:<\/strong> \uad6c\ub9e4\uc790 \uc758\ub3c4\uc758 \ud328\ud134\uc744 \uc778\uc2dd\ud558\uba74 \uc7a0\uc7ac\uc801\uc778 \ud611\uc5c5 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc77c\ubd80 \uad6c\ub9e4\uc790\uac00 \ubcf4\uc644 \uc81c\ud488\uc5d0 \uad00\uc2ec\uc744 \ud45c\uba85\ud558\ub294 \uacbd\uc6b0 \uae30\uc5c5\uc740 \ud574\ub2f9 \uc81c\ud488\uc744 \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc774\ub098 \uad50\ucc28 \ud504\ub85c\ubaa8\uc158\uc744 \ubaa8\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub3d9\uc801 \uac00\uaca9:<\/strong> \uad6c\ub9e4\uc790 \uc758\ub3c4\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \ub3d9\uc801 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uaca9\uc740 \uc218\uc694\uc5d0 \ub530\ub77c \uc870\uc815\ub420 \uc218 \uc788\uc5b4 \ud2b9\ud788 \ud53c\ud06c \uc758\ub3c4 \uae30\uac04 \ub3d9\uc548 \uc218\uc775 \uae30\ud68c\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac: \uae30\uc5c5\uc774 \uc9c1\uba74\ud55c \uacfc\uc81c<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1a498d21\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1a498d21\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-5.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Retail (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>While buyer intent market research provides many opportunities for businesses, it also presents several challenges that companies must overcome to be successful in <a href=\"https:\/\/www.sisinternational.com\/ko\/how-to-conduct-effective-quantitative-market-research\/\" title=\"How to Conduct Effective Quantitative Market Research\"  data-wpil-monitor-id=\"9748\">conducting this type of market research<\/a>. Here\u2019s a look at some of the pressing challenges businesses might face:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub370\uc774\ud130 \uacfc\ubd80\ud558:<\/strong> \ub370\uc774\ud130 \uc218\uc9d1 \ub3c4\uad6c\uc640 \ud50c\ub7ab\ud3fc\uc774 \uae09\uc99d\ud558\uba74\uc11c \uae30\uc5c5\uc740 \uc5c4\uccad\ub09c \uc591\uc758 \ub370\uc774\ud130\uc5d0 \uc27d\uac8c \uc555\ub3c4\ub2f9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ub300\ud55c \uc815\ubcf4\uc758 \ubc14\ub2e4\uc5d0\uc11c \uc758\ubbf8 \uc788\ub294 \ud1b5\ucc30\ub825\uc744 \ucd94\ucd9c\ud558\ub824\uba74 \uc815\uad50\ud55c \ub3c4\uad6c\uc640 \uc804\ubb38 \uc9c0\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c4\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9:<\/strong> \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \uc0ac\ud68c\uc801 \ubcc0\ud654, \uae30\uc220 \ud601\uc2e0, \uae00\ub85c\ubc8c \uc774\ubca4\ud2b8\uc5d0 \ub530\ub77c \uc5ed\ub3d9\uc801\uc73c\ub85c \ubcc0\ud654\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc18d\uc801\uc778 \ubc1c\uc804\uc5d0 \ubcf4\uc870\ub97c \ub9de\ucd94\uace0 \uad6c\ub9e4\uc790 \uc758\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ucd94\uc801\ud558\uae30 \uc704\ud574 \uc9c0\ud45c\ub97c \uc870\uc815\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b4 \uc791\uc5c5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud574\uc11d \uc624\ub958:<\/strong> \uad6c\ub9e4\uc790 \uc758\ub3c4\uc758 \uc2e0\ud638\ub97c \uc798\ubabb \ud574\uc11d\ud558\uba74 \uc798\ubabb\ub41c \uacb0\ub860\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38 \ud69f\uc218\uac00 \ub9ce\ub2e4\uace0 \ud574\uc11c \ud56d\uc0c1 \uad6c\ub9e4 \uc758\ub3c4\ub85c \uc774\uc5b4\uc9c0\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc77c\uc0c1\uc801\uc778 \ud0d0\uc0c9\uacfc \uc9c4\uc815\ud55c \uad00\uc2ec\uc744 \uad6c\ubcc4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud1b5\ud569 \uc7a5\uc560\ubb3c:<\/strong> \uad6c\ub9e4\uc790 \uc758\ub3c4\ub97c \uc804\uccb4\uc801\uc73c\ub85c \ud30c\uc545\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc18c\uc2a4\uc758 \ub370\uc774\ud130\ub97c \ubcd1\ud569\ud558\ub294 \uac83\uc740 \uae30\uc220\uc801\uc73c\ub85c \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uc758 \ubd88\uc77c\uce58 \ub610\ub294 \ud1b5\ud569 \uc624\ub958\ub85c \uc778\ud574 \ud1b5\ucc30\ub825\uc774 \uc65c\uace1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubb38\ud654 \ubc0f \uc9c0\uc5ed\uc801 \ucc28\uc774:<\/strong> \ud55c \uc9c0\uc5ed\uc774\ub098 \ubb38\ud654\uc5d0\uc11c \uac15\ub825\ud55c \uad6c\ub9e4 \uc758\ub3c4\ub97c \ub098\ud0c0\ub0b4\ub294 \uc2e0\ud638\uac00 \ub2e4\ub978 \uc9c0\uc5ed\uc774\ub098 \ubb38\ud654\uc5d0\uc11c\ub294 \ub3d9\uc77c\ud55c \uc758\ubbf8\ub97c \uac16\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubbf8\ubb18\ud55c \ucc28\uc774\ub97c \uc774\ud574\ud558\uace0 \uc870\uc815\ud558\ub294 \uac83\uc740 \ud2b9\ud788 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc6b4\uc601\ub418\ub294 \uae30\uc5c5\uc758 \uacbd\uc6b0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\uad6c\ub9e4\uc790 \uc758\ub3c4\uc5d0\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc2e0\ud638\ub97c \uc774\ud574\ud558\uc5ec \uad6c\ub9e4 \ud655\ub960\uc744 \uc608\uce21\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub418\uba70 \uc774\ub294 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62493,"parent":14514,"menu_order":373,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43611","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/43611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=43611"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/43611\/revisions"}],"predecessor-version":[{"id":81623,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/43611\/revisions\/81623"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62493"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=43611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}