{"id":43022,"date":"2023-08-10T17:51:09","date_gmt":"2023-08-10T21:51:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43022"},"modified":"2026-01-26T14:21:54","modified_gmt":"2026-01-26T19:21:54","slug":"%ed%8f%89%ed%8c%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ed%8f%89%ed%8c%90-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc774\ud574\uad00\uacc4\uc790(\uace0\uac1d, \uc9c1\uc6d0 \ub610\ub294 \ud22c\uc790\uc790)\uc758 \uad00\uc810\uc5d0\uc11c \uae30\uc5c5\uc758 \uc785\uc9c0\ub97c \uc774\ud574\ud558\uace0 \ud3c9\uac00\ud558\ub824\ub294 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc885\ub958\uc758 \uc5f0\uad6c\ub294 \ub300\uc911\uc758 \uc778\uc2dd\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \uc6b4\uc601, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub7b5\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub2e8\uc9c0 \uc704\uae30 \uad00\ub9ac\uc5d0 \uad00\ud55c \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc5d0 \ub300\uc911\uc758 \uc778\uc2dd\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc2dc\uac01\uc744 \uc81c\uacf5\ud558\ub294 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc758 \uc774\ubbf8\uc9c0\ub97c \uc810\uac80\ud558\ub294 \uac74\uac15\uac80\uc9c4\uacfc\ub3c4 \uac19\uc73c\uba70, \uc5ec\ub860\uc758 \ud575\uc2ec\uacfc \uc774\ud574\uad00\uacc4\uc790\uc758 \uc815\uc11c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \uae30\uc5c5\uc5d0 \ub300\ud55c \uc778\uc2dd\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\uc131<\/h2>\n\n\n\n

\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\uc5c5\uc758 \uc774\ubbf8\uc9c0\uc640 \uc778\uc2dd\uc744 \uce21\uc815\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \ub3c4\uad6c\uc774\uba70, \uc774\ub97c \ud1b5\ud574 \uc870\uc9c1\uc740 \uc774\ud574\uad00\uacc4\uc790\uc758 \uc815\uc11c\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc2dd\ubcc4, \uc774\ud574 \ubc0f \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uae30\uc5c5 \ud3c9\ud310\uc774 \ud6fc\uc190\ub41c \uc2dc\uae30\uc5d0 \uae0d\uc815\uc801\uc778 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uad6c\ucd95\ud558\uace0 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uba70 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc608\ub97c \ub4e4\uc5b4, \uc138\uacc4\uc801\uc778 \uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ub300\uae30\uc5c5\uc778 \ub098\uc774\ud0a4(Nike)\ub294 \ud56d\uc0c1 \uc790\uc0ac\uc758 \uba85\uc131\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 1990\ub144\ub300 \ud6c4\ubc18\uacfc 2000\ub144\ub300 \ucd08\ubc18 \ud574\uc678 \uacf5\uc7a5\uc758 \uc5f4\uc545\ud55c \ub178\ub3d9\ud658\uacbd \ubb38\uc81c\ub85c \uc778\ud574 \ub300\uc911\uc758 \uc9d1\uc911\uc801\uc778 \uc870\uc0ac\ub97c \ubc1b\uc558\ub2e4. Nike\uc758 \ud3c9\ud310\uc740 \ud0c0\uaca9\uc744 \uc785\uc5c8\uace0 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uc788\uc5b4 \ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\uc131\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub9cc\ud07c company conducted extensive research<\/a>, gathering feedback from various stakeholders, including employees, consumers, and rights activists. Based on these insights, Nike implemented significant changes in their supply chain, improved their factory conditions, and initiated transparency efforts by publicly sharing their factory list. These strategic decisions, driven by reputation market research, not only improved their public perception but also reinforced their commitment to corporate responsibility.<\/p>\n\n\n\n

\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac \uc218\ud589 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n

\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\ub294 \uacfc\uc815\uc740 \uc774\ud574\uad00\uacc4\uc790\uac00 \ube44\uc988\ub2c8\uc2a4\ub97c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \ucc3e\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc5f0\uad6c\uc758 \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uc804\uccb4 \uc5f0\uad6c\uc758 \ubc94\uc704\ub97c \uc815\uc758\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790 \uc2dd\ubcc4, \uc5f0\uad6c \ubaa9\ud45c \uac1c\uc694, \uace0\ub824\ud574\uc57c \ud560 \ud3c9\ud310\uc758 \uc5b4\ub5a4 \uce21\uba74\uc774 \uc911\uc694\ud55c\uc9c0 \uacb0\uc815 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

The next step is the selection of research methods. Reputation market research can employ both qualitative and quantitative methods. Qualitative methods, like in-depth interviews or focus groups, provide rich, detailed insights into stakeholder perceptions. On the other hand, quantitative methods like surveys provide numerical data<\/a> that can be statistically analyzed.<\/p>\n\n\n\n

Later, researchers will focus on collecting data<\/a>, gathering information from various sources such as customer feedback, employee reviews, media coverage, and social media posts. At this stage, the company must ensure that the data<\/a> collected is representative of its stakeholder groups.<\/p>\n\n\n\n

Then, researchers analyze the data to identify patterns, trends, and significant insights about the company’s reputation and compile the results in a comprehensive report. This report should not only present the findings but also offer strategic recommendations for reputation management based on the research<\/a> results.<\/p>\n\n\n\n

\uc7a5\uc810<\/h2>\n\n\n\n

\ud3c9\ud310 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc804\ub7b5\uc801 \uc911\uc694\uc131\uc740 \ub2e8\uc21c\ud788 \ub300\uc911\uc758 \uc778\uc2dd\uc744 \uc774\ud574\ud558\ub294 \uac83 \uc774\uc0c1\uc785\ub2c8\ub2e4. \uc774\ub294 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \ud68c\uc0ac\uc758 \uc131\uacf5\uc5d0 \ud06c\uac8c \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n