{"id":42609,"date":"2023-04-30T18:43:58","date_gmt":"2023-04-30T22:43:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42609"},"modified":"2026-01-24T20:38:29","modified_gmt":"2026-01-25T01:38:29","slug":"%ec%bb%b4%ed%93%a8%ed%84%b0-%ec%a7%80%ec%9b%90-%ec%a0%84%ed%99%94-%ec%9d%b8%ed%84%b0%eb%b7%b0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%bb%b4%ed%93%a8%ed%84%b0-%ec%a7%80%ec%9b%90-%ec%a0%84%ed%99%94-%ec%9d%b8%ed%84%b0%eb%b7%b0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ucef4\ud4e8\ud130 \ubcf4\uc870 \uc804\ud654 \uc778\ud130\ubdf0 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\ucef4\ud4e8\ud130 \ubcf4\uc870 \uc804\ud654 \uc778\ud130\ubdf0 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7e87736c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7e87736c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Computer Assisted Telephone Interviewing\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>CATI(\ucef4\ud4e8\ud130 \uc9c0\uc6d0 \uc804\ud654 \uc778\ud130\ubdf0) \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc804\ud654 \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \ub2e4\uc591\ud558\uace0 \ub300\uaddc\ubaa8 \uc751\ub2f5\uc790 \uadf8\ub8f9\uc73c\ub85c\ubd80\ud130 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uc778\uae30 \uc788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc804\ud654 \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \uc815\ubcf4\ub97c \uc218\uc9d1\ud560 \ub54c \ud6a8\uc728\uc131\uacfc \uc815\ud655\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc774 \ubc29\ubc95\ub860\uc740 \uc5f0\uad6c\uc790\uac00 \uc5f0\uad6c \ud504\ub85c\uc138\uc2a4\ub97c \ubcf4\ub2e4 \uc27d\uac8c \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ucef4\ud4e8\ud130 \uc9c0\uc6d0 \uae30\uc220\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CATI \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n\n\n\n<p>CATI \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc5f0\uad6c\uc790\ub4e4\uc758 \uc791\uc5c5\uc744 \uc9c0\uc6d0\ud558\ub294 \ucef4\ud4e8\ud130 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud65c\uc6a9\ud558\uc5ec \uc218\ud589\ub429\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 \ub2f5\ubcc0\uc744 \ubc14\ud0d5\uc73c\ub85c \ud6c4\uc18d \uc9c8\ubb38\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CATI \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uba74\uc811\uad00\uc740 \ucef4\ud4e8\ud130 \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc751\ub2f5\uc790\uc5d0\uac8c \ubbf8\ub9ac \uc124\uc815\ub41c \uc77c\ub828\uc758 \uc9c8\ubb38\uc744 \ud558\uace0 \uc751\ub2f5\uc790\uc758 \uc751\ub2f5\uc744 \uc2dc\uc2a4\ud15c\uc5d0 \uc9c1\uc811 \uae30\ub85d\ud558\uba70 \ucd94\uac00 \ubd84\uc11d\uc744 \uc704\ud574 \ub370\uc774\ud130\ub97c \uc800\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CATI market research facilitates gathering data from a large sample size through telephone interviews and it can enhance the accuracy and representativeness of the collected data. CATI allows real-time data collection, quick analysis, and decision-making, which is convenient for market researchers. It also has the capability of easily collecting <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%81%ec%9a%a9-%eb%b2%94%ec%9c%84\/%ec%9c%a0%eb%9f%bd\/%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%eb%a6%ac%eb%b2%84%ed%92%80-%ec%98%81%ea%b5%ad\/\" title=\"\ub9ac\ubc84\ud480\uc758 \uc2dc\uc7a5 \uc870\uc0ac | \uc601\uad6d \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \ub370\uc774\ud130 \uc218\uc9d1\"  data-wpil-monitor-id=\"9561\">data<\/a> from people belonging to various demographic groups including those with different ages, incomes, and locations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CATI \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc7a5\uc810<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ub2e4\ub978 \uc5f0\uad6c \ubc29\ubc95\uc5d0 \ube44\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ube44\uc6a9 \ud6a8\uc728\uc131:<\/strong> CATI \ubc29\ubc95\ub860\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\ud654\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\ub294 \uc2dc\uc7a5 \uc870\uc0ac\uc6d0\uc740 \uc5ec\ud589 \uad00\ub828 \ube44\uc6a9\uc774 \uc5c6\uc5b4 \ube44\uc6a9 \uc808\uac10\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub354 \ub192\uc740 \uc751\ub2f5\ub960:<\/strong> \uc804\ud654 \uc778\ud130\ubdf0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc751\ub2f5\uc790\uc640\uc758 \uac1c\uc778\uc801\uc778 \uc0c1\ud638 \uc791\uc6a9\uc73c\ub85c \uc778\ud574 \ub2e4\ub978 \uc124\ubb38 \uc870\uc0ac \ubc29\ubc95\uc5d0 \ube44\ud574 \uc751\ub2f5\ub960\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud070 \ud45c\ubcf8 \ud06c\uae30:<\/strong> \uc804\ud654 \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 CATI \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uba74 \ud45c\ubcf8 \ud06c\uae30\uac00 \ucee4\uc9c8\uc218\ub85d \uc815\ubcf4\uc758 \uc815\ud655\uc131\uacfc \ub300\ud45c\uc131\uc774 \ud5a5\uc0c1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud6a8\uc728\uc131 \ud5a5\uc0c1:<\/strong> CATI systems can automate several tasks such as dialing phone numbers, scheduling calls, and routing calls to available interviewers. These automated processes help to increase the efficiency of the interviewing process, allowing more <a href=\"https:\/\/www.sisinternational.com\/ko\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"\uc2dc\uc7a5 \ud1b5\ucc30\ub825\uc744 \uc704\ud55c \uc2ec\uce35 \uc778\ud130\ubdf0\ub97c \uc218\ud589\ud558\ub294 \ubc29\ubc95\"  data-wpil-monitor-id=\"9563\">interviews to be conducted<\/a> in a shorter time frame.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CATI \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ud604\uc7ac \ub3d9\ud5a5<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f7986725\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f7986725\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Computer Assisted Telephone Interviewing 6 (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CATI \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc640 \ud601\uc2e0\uc744 \ud1b5\ud574 \ub04a\uc784\uc5c6\uc774 \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ubc95\ub860\uc758 \ud604\uc7ac \ucd94\uc138 \uc911 \uc77c\ubd80\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubaa8\ubc14\uc77c \ucd5c\uc801\ud654:<\/strong> \uc18c\ube44\uc790 \uc0ac\uc774\uc5d0\uc11c \ubaa8\ubc14\uc77c \uc7a5\uce58 \uc0ac\uc6a9\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c CATI \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ucd5c\uc801\ud654\ub3c4 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc751\ub2f5\uc790\ub294 \uc2a4\ub9c8\ud2b8\ud3f0\uc774\ub098 \ud0dc\ube14\ub9bf\uc5d0\uc11c \uc27d\uac8c \uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub2e4\uc911 \ucc44\ub110 \uc811\uadfc \ubc29\uc2dd:<\/strong> To contact respondents effectively, <a href=\"https:\/\/www.sisinternational.com\/ko\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"9560\">research firms are using multiple communication methods<\/a> including email and SMS alongside the more traditional telephone interview approach.<\/li>\n\n\n\n<li><strong>AI \uae30\ubc18 \ub370\uc774\ud130 \ubd84\uc11d:<\/strong> The process to analyze CATI marketing involves <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/ai-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%eb%b0%8f-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ec%9c%a0%ed%8b%b8%eb%a6%ac%ed%8b%b0-%ec%9e%90%eb%8f%99%ed%99%94-%ec%9d%b8%ea%b3%b5%ec%a7%80%eb%8a%a5-%ec%bb%a8%ec%84%a4%ed%8c%85\/\" title=\"\uc720\ud2f8\ub9ac\ud2f0 \uc790\ub3d9\ud654 \ubc0f \uc778\uacf5 \uc9c0\ub2a5 \ucee8\uc124\ud305\"  data-wpil-monitor-id=\"9558\">utilizing Artificial Intelligence<\/a> (AI) to make better-informed decisions.<\/li>\n\n\n\n<li><strong>\ub9de\ucda4\ud654 \ubc0f \uac1c\uc778\ud654:<\/strong> Customized and personalized surveys are gaining popularity within the CATI market research industry. With personalized research, <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%eb%b6%84%ec%84%9d\/\" title=\"\ub370\uc774\ud130 \ubd84\uc11d \ud68c\uc0ac\"  data-wpil-monitor-id=\"9562\">companies gain more relevant data<\/a>.<\/li>\n\n\n\n<li><strong>\ub370\uc774\ud130 \uc2dc\uac01\ud654 \ud65c\uc6a9 \ud655\ub300:<\/strong> CATI \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\uc5d0 \ub300\ud55c \uc774\ud574\uc640 \ud574\uc11d\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ub370\uc774\ud130 \uc2dc\uac01\ud654 \ub3c4\uad6c\uc758 \uc0ac\uc6a9\uc774 \ub354 \ub9ce\uc740 \uacf5\uac04\uc744 \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uacfc\uc81c\uc640 \ud55c\uacc4<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\uc804\ud654 \uc778\ud130\ubdf0 CATI \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \ub9ce\uc740 \uc7a5\uc810\uc774 \uc788\uc9c0\ub9cc \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \uacfc\uc81c\uc640 \uc81c\ud55c \uc0ac\ud56d\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc751\ub2f5\ub960 \uac10\uc18c:<\/strong> \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc6b0\ub824 \uc99d\uac00, \ud734\ub300\uc804\ud654 \uc0ac\uc6a9 \ubc0f \ud1b5\ud654 \ucc28\ub2e8 \uae30\uc220 \uc99d\uac00 \ub4f1 \ub2e4\uc591\ud55c \uc694\uc778\uc73c\ub85c \uc778\ud574 \uc804\ud654 \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\ub960\uc774 \uc9c0\ub09c \uba87 \ub144\uac04 \uac10\uc18c\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud2b9\uc815 \uc778\uad6c\uc5d0 \ub300\ud55c \uc81c\ud55c\ub41c \uc811\uadfc:<\/strong> CATI \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uae30 \uc704\ud574 \uc720\uc120 \uc804\ud654\ub098 \ud734\ub300\ud3f0\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\ub294 \uc0ac\ub78c\ub4e4, \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud55c \uc758\uc0ac\uc18c\ud1b5\uc744 \uc120\ud638\ud558\ub294 \uc80a\uc740\uc774\ub4e4\uacfc \uac19\uc740 \ud2b9\uc815 \uc778\uad6c \uc9d1\ub2e8\uc5d0 \uc811\uadfc\ud558\ub824\uace0 \ud560 \ub54c \uc804\ud654 \uc811\ucd09\uc740 \ubb38\uc81c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uba74\uc811\uad00 \ud3b8\uacac:<\/strong> \uc218\uc9d1\ub41c \ub370\uc774\ud130\uc758 \uc2e0\ub8b0\uc131\uc5d0 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\ub294 \uc9c8\ubb38 \ubc29\uc2dd \ubc0f \ubaa9\uc18c\ub9ac \ud1a4\uacfc \uac19\uc740 \uc694\uc778\uc73c\ub85c \uc778\ud574 \uba74\uc811\uad00 \ud3b8\uacac\uc774 \uc7a0\uc7ac\uc801\uc73c\ub85c \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2dc\uac04 \ubc0f \ube44\uc6a9 \uc81c\uc57d:<\/strong> CATI \uc2dc\uc7a5 \uc870\uc0ac\ub294 \ub300\uba74 \uc778\ud130\ubdf0\uc5d0 \ube44\ud574 \ud6a8\uc728\uc131\uc774 \ub192\uc740 \uac83\uc73c\ub85c \uc54c\ub824\uc838 \uc788\uc9c0\ub9cc, \uc5ec\uc804\ud788 \uc0c1\ub2f9\ud55c \uc2dc\uac04\uacfc \ube44\uc6a9\uc774 \uc18c\uc694\ub418\ubbc0\ub85c \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\uc640 \uac19\uc740 \ub2e4\ub978 \ubc29\ubc95\uc5d0 \ube44\ud574 \uc120\ud638\ub3c4\uac00 \ub0ae\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubcf5\uc7a1\ud558\uac70\ub098 \ubbfc\uac10\ud55c \uc8fc\uc81c\uc5d0 \ub300\ud55c \uc5b4\ub824\uc6c0:<\/strong> CATI\ub97c \ud1b5\ud574 \ubcf5\uc7a1\ud558\uac70\ub098 \ubbfc\uac10\ud55c \uc8fc\uc81c\ub97c \ud0d0\uc0c9\ud558\ub294 \uac83\uc740 \uc751\ub2f5\uc790\uac00 \uc804\ud654\ub85c \uadf8\ub7ec\ud55c \ubb38\uc81c\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\ub294 \uac83\uc744 \ubd88\ud3b8\ud558\uac8c \ub290\ub084 \uc218 \uc788\uc73c\ubbc0\ub85c \uad8c\uc7a5\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uae30\uc220\uc801 \uacfc\uc81c:<\/strong> <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/ai-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac-%eb%b0%8f-%ec%a0%84%eb%9e%b5-%ec%bb%a8%ec%84%a4%ed%8c%85\/%ec%bb%b4%ed%93%a8%ed%84%b0-%eb%b9%84%ec%a0%84-ai-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ucef4\ud4e8\ud130 \ube44\uc804 AI \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2756\">Computer<\/a> systems and telecommunication infrastructure used in CATI market research are prone to technical issues like software glitches or network disruptions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc804\ud654 \uc778\ud130\ubdf0 CATI \uc2dc\uc7a5 \uc870\uc0ac \uc801\uc6a9<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7e51a6e7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7e51a6e7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Computer Assisted Telephone Interviewing (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc804\ud654 \uc778\ud130\ubdf0 CATI \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubc0f \ubd84\uc57c\uc5d0 \uac78\uccd0 \uc5ec\ub7ec \uac00\uc9c0 \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8 \uc911 \uc77c\ubd80\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/how-to-conduct-effective-quantitative-market-research\/\" title=\"How to Conduct Effective Quantitative Market Research\"  data-wpil-monitor-id=\"9559\"><strong>\uc2dc\uc7a5 \uc138\ubd84\ud654:<\/strong> One way to segment a market is through conducting CATI marketing research<\/a> which allows for categorization based on demographics alongside psychographics and behaviors.<\/li>\n\n\n\n<li><strong>\uace0\uac1d \ub9cc\uc871 \ubc0f \ud53c\ub4dc\ubc31:<\/strong> \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4 \uc218\uc900\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 \uae30\uc5c5\uc740 \uc804\ud654 \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \uc804\ubc18\uc801\uc778 \uace0\uac1d \ub9cc\uc871\ub3c4 \uc218\uc900\uc744 \ub192\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc81c\ud488 \ud14c\uc2a4\ud2b8 \ubc0f \uac1c\ubc1c:<\/strong> CATI \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uba74 \uae30\uc5c5\uc740 \uae30\uc874 \uc81c\ud488\uc744 \uac1c\uc120\ud558\uac70\ub098 \ub354 \ub098\uc740 \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc5ec\ub860 \uc870\uc0ac:<\/strong> CATI \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc0ac\ud68c, \ud658\uacbd \ubb38\uc81c \ub4f1 \ub2e4\uc591\ud55c \uad00\ub828 \uc8fc\uc81c\uc5d0 \ub300\ud55c \uc5ec\ub860 \uc218\uc9d1\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30\ub825:<\/strong> To make informed business decisions companies use CATI <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%84%ed%99%94-%ec%9d%b8%ed%84%b0%eb%b7%b0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc804\ud654 \uc2ec\uce35 \uc778\ud130\ubdf0 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"9557\">market research through telephone interviews<\/a> to gather insights on industry changes and market trends.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ubbf8\ub798 \uc804\ub9dd<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CATI \uc2dc\uc7a5 \uc870\uc0ac\ub294 AI, \uae30\uacc4 \ud559\uc2b5 \ubc0f \uc74c\uc131 \uc778\uc2dd \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc120\ub418\ub294 \ub3d9\uc2dc\uc5d0 \uc778\uc801 \uc624\ub958\uc640 \uba74\uc811\uad00 \ud3b8\uacac\uc744 \uc904\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>CATI \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\ub098 \ubaa8\ubc14\uc77c \uc870\uc0ac\uc640 \uac19\uc740 \ub2e4\ub978 \ubc29\ubc95\ub860\uacfc \ud1b5\ud569\ud558\ub294 \uac83\uc740 \uc18c\ube44\uc790 \uc758\uacac\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \uc6d0\ud558\ub294 \uc5f0\uad6c\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc810\uc810 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\ub824\uba74 \uc751\ub2f5\ub960\uc744 \ub192\uc774\uace0 \ub354 \ub113\uc740 \ubc94\uc704\uc758 \uc751\ub2f5\uc790\uc5d0\uac8c \ub2e4\uac00\uac00\uae30 \uc704\ud574 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc120\ud638\ub3c4\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c CATI \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>Targeting niche markets is becoming more common in the <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/\" title=\"\uc0b0\uc5c5\"  data-wpil-monitor-id=\"9556\">market research industry<\/a>, and CATI market research can help reach hard-to-reach or underserved communities to gather insights from these target groups effectively.<\/li>\n\n\n\n<li>\uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc5f0\uad6c\uc5d0\uc11c\ub294 \uc774\uc804 \ub2f5\ubcc0\uc744 \uae30\ubc18\uc73c\ub85c \uac1c\ubcc4 \uc751\ub2f5\uc790\uc5d0\uac8c \uc124\ubb38\uc870\uc0ac \uc9c8\ubb38\uc744 \ub9de\ucda4\ud654\ud558\uac70\ub098 \ubcf4\ub2e4 \ub9e4\ub825\uc801\uc774\uace0 \ub300\ud654\ud615 \uc9c8\ubb38 \ud615\uc2dd\uc744 \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \uac1c\uc778\ud654\uc5d0 \ub354 \uc911\uc810\uc744 \ub458 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>CATI(\ucef4\ud4e8\ud130 \uc9c0\uc6d0 \uc804\ud654 \uc778\ud130\ubdf0) \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc804\ud654 \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uc778\uae30 \uc788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":64210,"parent":14514,"menu_order":283,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42609","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/42609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=42609"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/42609\/revisions"}],"predecessor-version":[{"id":81593,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/42609\/revisions\/81593"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64210"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=42609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}