{"id":42592,"date":"2023-04-30T15:38:10","date_gmt":"2023-04-30T19:38:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42592"},"modified":"2026-01-24T21:02:07","modified_gmt":"2026-01-25T02:02:07","slug":"%ec%9e%90%ec%84%a0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%9e%90%ec%84%a0-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uae30\ubd80\uc790, \uc8fc\uc8fc, \uc77c\ubc18 \ub300\uc911\uc744 \ud3ec\ud568\ud55c \uc790\uc120 \ubd80\ubb38\uc5d0 \ub300\ud55c \uc815\ubcf4\uc640 \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\uc5ec \uc758\uc0ac \uacb0\uc815\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \ubaa8\uae08 \ubc0f \uc9c0\uc6d0 \ud65c\ub3d9\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4. \uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ubaa9\uc801\uc740 \uae30\ubd80\uc790 \ud589\ub3d9, \uc790\uc120 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ub300\uc911\uc758 \ud0dc\ub3c4, \uae30\uae08 \ubaa8\uae08 \ubc0f \ubd09\uc0ac \ud65c\ub3d9\uc758 \ud6a8\uc728\uc131, \ud574\ub2f9 \ubd80\ubb38 \ub0b4 \uc0c8\ub85c\uc6b4 \ucd94\uc138 \ubc0f \uacfc\uc81c\ub97c \ud3ec\ud568\ud558\uc5ec \uc790\uc120 \ubd80\ubb38\uc5d0 \ub300\ud55c \ub370\uc774\ud130 \uae30\ubc18 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac \uc0b0\uc5c5 \uac1c\uc694<\/h2>\n\n\n\n

\ube44\uc601\ub9ac \ubd80\ubb38 \ub610\ub294 \uc790\uc6d0 \ubd09\uc0ac \ubd80\ubb38\uc73c\ub85c\ub3c4 \uc54c\ub824\uc9c4 \uc790\uc120 \uc0b0\uc5c5\uc740 \uae30\uae08 \ubaa8\uae08, \uc639\ud638, \uc5f0\uad6c, \uc11c\ube44\uc2a4 \uc81c\uacf5 \ub4f1\uc758 \ud65c\ub3d9\uc744 \ud1b5\ud574 \ud658\uacbd, \uc0ac\ud68c \ubc0f \uae30\ud0c0 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uc804\ub150\ud558\ub294 \uc870\uc9c1\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc790\uc120 \uc0b0\uc5c5\uc5d0\ub294 \ube44\uc601\ub9ac \ub2e8\uccb4, \uc7ac\ub2e8, \uc0ac\ud68c\uc801 \uae30\uc5c5, \uc9c0\uc5ed \uc0ac\ud68c \ub2e8\uccb4 \ub4f1 \uc218\ub9ce\uc740 \uc870\uc9c1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc870\uc9c1\uc740 \ube48\uace4, \uad50\uc721, \uac74\uac15, \uc778\uad8c, \ub3d9\ubb3c \ubcf5\uc9c0 \ubc0f \ud658\uacbd\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ubb38\uc81c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc790\uc120 \ubd80\ubb38\uc740 \uae08\uc804\uc801 \uc774\uc775\ubcf4\ub2e4\ub294 \uc0ac\ud68c \uac1c\uc120\uc5d0 \ub300\ud55c \ud5cc\uc2e0\uc73c\ub85c \uad6c\ubcc4\ub429\ub2c8\ub2e4. \uc790\uc120 \ubd80\ubb38\uc758 \uc218\ub9ce\uc740 \uc870\uc9c1\uc740 \uac1c\uc778, \uae30\uc5c5, \uc815\ubd80\uc758 \uae30\ubd80\uae08\uc73c\ub85c \uc9c0\uc6d0\uc744 \ubc1b\uace0 \uc788\uc73c\uba70 \uc9c0\uc5ed \uc0ac\ud68c\uc640 \uc138\uacc4\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub824\ub294 \uc5f4\ub9dd\uc73c\ub85c \uc6c0\uc9c1\uc774\ub294 \uc790\uc6d0 \ubd09\uc0ac\uc790\ub85c \uad6c\uc131\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ube44\uc601\ub9ac \ubd80\ubb38\uc740 \uc0ac\ud68c \ubc0f \ud658\uacbd \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uae0d\uc815\uc801\uc778 \uc0ac\ud68c \ubcc0\ud654\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub294 \uc2dc\ubbfc \uc0ac\ud68c\uc758 \uc911\uc694\ud55c \uad6c\uc131 \uc694\uc18c\uc774\uba70 \uc815\ubd80 \ubc0f \ubbfc\uac04 \ubd80\ubb38 \uc870\uc9c1\uacfc \ud611\ub825\ud558\uc5ec \uc138\uc0c1\uc744 \ub354\uc6b1 \uacf5\ud3c9\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc5f0\uad6c \uc218\ud589 \ubc29\ubc95<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc77c\ubc18\uc801\uc73c\ub85c \uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc815\ub7c9\uc801 \uc870\uc0ac\uc640 \uc815\uc131\uc801 \uc870\uc0ac \ubc29\ubc95\uc744 \uacb0\ud569\ud558\uc5ec \uae30\ubd80\uc790\uc758 \uc120\ud638\ub3c4\uc640 \ud589\ub3d9\uc5d0 \ub300\ud55c \ub370\uc774\ud130\uc640 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n

\uc815\ub7c9\uc801 \uc5f0\uad6c \ubc29\ubc95<\/a><\/strong> measure the frequency, scope, and patterns of charitable giving through the use of structured surveys and statistical analysis. These procedures are intended to generate numeric data that can be analyzed and construed using statistical methods. The following are examples of quantitative research methods used in charity market<\/a> research:<\/p>\n\n\n\n

\uc124\ubb38\uc870\uc0ac<\/strong> \uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uc815\ub7c9\uc801 \ub370\uc774\ud130\uc640 \uc804\ub7b5\uc744 \uc218\uc9d1\ud558\ub294 \uc77c\ubc18\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uae30\ubd80 \ud328\ud134, \uc120\ud638\ub3c4, \ud0dc\ub3c4\ub294 \uc628\ub77c\uc778, \uc6b0\ud3b8, \uc804\ud654 \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc790\uc120\ub2e8\uccb4\uc5d0\uc11c\ub294 \uae30\ubd80\uc790\uac00 \ud2b9\uc815 \ucea0\ud398\uc778\uc5d0 \uc5bc\ub9c8\ub9cc\ud07c \uae30\ubd80\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 \ubaa8\uae08 \uacc4\ud68d\uc5d0 \ub300\ud55c \uad00\uc2ec\ub3c4\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub370\uc774\ud130 \ubd84\uc11d<\/strong> is the use of statistical software to analyze large datasets of donor information constitutes. Market research provides insights<\/a> that can be used to identify patterns in giving behavior, such as which categories of donors and causes are most likely to receive donations. For instance, a charity may use data analysis to determine which categories of donors are most likely to respond to a particular fundraising appeal or to determine the optimal donation amounts to recommend to donors.<\/p>\n\n\n\n

A\/B \ud14c\uc2a4\ud2b8<\/strong> \ub450 \uac00\uc9c0 \uc11c\ub85c \ub2e4\ub978 \ubaa8\uae08 \uc804\ub7b5\uc758 \uacb0\uacfc\ub97c \ub300\uc870\ud558\uc5ec \uc5b4\ub290 \uac83\uc774 \ub354 \ud6a8\uacfc\uc801\uc778\uc9c0 \uacb0\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc790\uc120 \ub2e8\uccb4\ub294 \ud6c4\uc6d0\uc790 \uadf8\ub8f9\uc5d0 \ub450 \uac1c\uc758 \uc11c\ub85c \ub2e4\ub978 \ubaa8\uae08 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b8 \ub2e4\uc74c \uc751\ub2f5\ub960\uc744 \ube44\uad50\ud558\uc5ec \uc5b4\ub5a4 \uc811\uadfc \ubc29\uc2dd\uc774 \ub354 \ud6a8\uacfc\uc801\uc778\uc9c0 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c8\uc801 \uc5f0\uad6c<\/strong> involves amassing subjective, in-depth information about donors’ attitudes, opinions, and motivations. These techniques are intended to generate rich, detailed data that can be used to obtain a deeper comprehension of donor behavior. Below are examples of qualitative research methods used in charity market<\/a> research:<\/p>\n\n\n\n

\uadf8\ub8f9\uba74\uc811<\/strong> \uc18c\uaddc\ubaa8 \uae30\ubd80\uc790 \uadf8\ub8f9\uc744 \ubaa8\uc544 \uc790\uc120 \uae30\ubd80\uc5d0 \uad00\ud55c \ud0dc\ub3c4, \uc758\uacac \ubc0f \uacbd\ud5d8\uc744 \ub17c\uc758\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\ubd80\uc790\uac00 \uc9c0\uc6d0\ud560 \uc6d0\uc778\uc744 \uc120\ud0dd\ud558\ub294 \ubc29\ubc95, \uae30\ubd80 \ub3d9\uae30\ub97c \ubd80\uc5ec\ud558\ub294 \uc694\uc18c, \uc120\ud638\ud558\ub294 \uae30\ubd80 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2ec\uce35\uc778\ud130\ubdf0<\/strong> \uae30\ubd80\uc790\uc758 \ud0dc\ub3c4\uc640 \ub3d9\uae30\ub97c \ub354 \uae4a\uc774 \uc774\ud574\ud558\uae30 \uc704\ud55c \uc77c\ub300\uc77c \ub300\ud654\uc785\ub2c8\ub2e4. \uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ub370\uc774\ud130\uc640 \uc804\ub7b5\uc740 \uae30\ubd80\uc790\uc758 \uae30\ubd80 \uc774\ub825, \uc790\uc120 \ub2e8\uccb4 \uacbd\ud5d8, \ud2b9\uc815 \uc790\uc120 \uae30\ubd80 \uad00\ub828 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc758\uacac\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d<\/strong> \uc790\uc120 \uae30\ubd80\uc5d0 \uad00\ud55c \ub300\uc911\uc758 \ud0dc\ub3c4\uc640 \uc758\uacac\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30 \uc704\ud574 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub300\ud654\ub97c \ubd84\uc11d\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \ud2b9\uc815 \uc6d0\uc778\uc774\ub098 \uc790\uc120 \ub2e8\uccb4\uc5d0 \uad00\ud55c \uc5ec\ub860\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc790\uc120 \uae30\ubd80\uc640 \uad00\ub828\ub41c \uc0c8\ub85c\uc6b4 \ub3d9\ud5a5 \ubc0f \ubb38\uc81c\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Both quantitative and qualitative research<\/a> methodologies are important tools for non-profit organizations seeking to gain insight into donor behavior and preferences. By combining these approaches, charities can gain a more comprehensive understanding of the factors that influence charitable giving and devise more efficient fundraising strategies.<\/p>\n\n\n\n

\uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc774\uc810<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc790\uc120 \ubd80\ubb38\uc740 \uc790\uc120 \ud65c\ub3d9\uc744 \uc9c0\uc6d0\ud558\uace0 \uc0ac\ud68c\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub370 \uad00\uc2ec\uc774 \uc788\ub294 \ub2e4\uc591\ud55c \uac1c\uc778 \ubc0f \uc870\uc9c1 \uadf8\ub8f9\uc785\ub2c8\ub2e4. \ud2b9\uc815 \uc790\uc120 \ub2e8\uccb4\uc5d0 \ub300\ud55c \ud2b9\uc815 \uccad\uc911\uc740 \uc6d0\uc778\uc5d0 \ub530\ub77c \ub2e4\ub97c \uc218 \uc788\uc9c0\ub9cc \uc77c\ubc18\uc801\uc73c\ub85c \uc790\uc120 \ubd80\ubb38\uc5d0 \ucc38\uc5ec\ud558\ub294 \uac1c\uc778 \ubc0f \uc870\uc9c1\uc5d0\ub294 \uad11\ubc94\uc704\ud55c \ubc94\uc8fc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc120 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc5c5\uacc4\uc758 \uc8fc\uc694 \ud575\uc2ec \uae30\uc5c5\uc73c\ub85c \uad6c\uc131\ub41c \ub2e4\uc591\ud55c \uadf8\ub8f9\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub97c \uc218\ud589\ud574\uc57c \ud558\ub294 \uc774\uc720\uc5d0 \ub300\ud55c \uc8fc\uc694 \uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n