{"id":42580,"date":"2023-04-29T18:50:22","date_gmt":"2023-04-29T22:50:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42580"},"modified":"2026-03-12T20:00:44","modified_gmt":"2026-03-13T00:00:44","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%ed%99%95%ec%9e%a5-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ed%99%95%ec%9e%a5-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a6290739\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a6290739\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-4.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Branding (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uae30\uc5c5 \uc138\uacc4\uc5d0\uc11c \uae30\uc5c5\uc740 \uae30\uc874 \ud3c9\ud310\uc744 \ud65c\uc6a9\ud558\uba74\uc11c \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uae30 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3ec\uad04\uc801\uc778 \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc\ub97c \ub2e4\ub978 \uc9c0\uc5ed\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \ub370 \ub530\ub978 \uac00\ub2a5\ud55c \uc774\uc810\uc774\ub098 \ub2e8\uc810\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0ac\uc5c5 \uc131\uc7a5\uacfc \ub2e4\uac01\ud654\uc5d0 \uc788\uc5b4 \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\uc131<\/h2>\n\n\n\n<p>\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub2ec\uc131\ud558\ub824\uba74 \ucca0\uc800\ud55c \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc\ub97c \uc0c8\ub85c\uc6b4 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ub098 \uc2dc\uc7a5\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \ub370 \ub300\ud574 \uc815\ubcf4\uc5d0 \uadfc\uac70\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>It helps them detect fresh possibilities within markets as well as shortcomings within their existing products. <a href=\"https:\/\/www.sisinternational.com\/ko\/%ea%b3%a0%ea%b0%9d%ec%9d%b4-%ea%b7%80%ed%95%98%ec%9d%98-%eb%a9%94%ec%8b%9c%ec%a7%80%eb%a5%bc-%ea%b8%b0%ec%96%b5%ed%95%98%eb%8f%84%eb%a1%9d-%eb%b3%b4%ec%9e%a5\/\" title=\"\ube0c\ub79c\ub4dc \ud65c\uc131\ud654 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2284\">\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac<\/a> also assists companies to determine potential risks and take informed actions to mitigate negative impacts when launching new products that may reduce their reputation.<\/p>\n\n\n\n<p>\ub610\ud55c \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5 \ud658\uacbd\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub824\uba74 \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc\ub97c \uc0c8\ub85c\uc6b4 \uce74\ud14c\uace0\ub9ac\ub098 \uc2dc\uc7a5\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uae30\ub300\uc640 \ucd94\uc138\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30 \uc704\ud574 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ubcc0\ud654\ud558\ub294 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucc2c\uac00\uc9c0\ub85c, \ube0c\ub79c\ub4dc \ud655\uc7a5\uc744 \ud1b5\ud574 \ud604\uc7ac \uc81c\ud488 \ub77c\uc778\uc744 \ud655\uc7a5\ud558\ub294 \uac83\uc740 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4dc\ub294 \uac83\ubcf4\ub2e4 \ub354 \uacbd\uc81c\uc801\uc785\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uae30\uc5c5\uc740 \uc774\ubbf8 \uc18c\ube44\uc790\uc640 \uc5b4\ub290 \uc815\ub3c4 \uce5c\uc219\ud574\uc84c\uc744 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc2dc\uc7a5 \ubd84\uc11d \ud504\ub85c\uc138\uc2a4\ub294 \uc870\uc9c1\uc774 \ub0ae\uc740 \ube44\uc6a9\uc73c\ub85c \ub192\uc740 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uc9c0\ub2cc \uc218\uc775\uc131 \uc788\ub294 \ube0c\ub79c\ub4dc \uc635\uc158\uc744 \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uae30\ud68c\uc640 \ud61c\ud0dd<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ub298\ub9ac\uace0 \ub2e4\uc591\ud654\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \ucda9\ubd84\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uba87 \uac00\uc9c0 \uac00\ub2a5\uc131\uacfc \uc7a5\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc81c\ud488 \ud601\uc2e0:<\/strong> \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d\uc774\ub098 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \ub3d9\ud5a5 \ubc0f \uc120\ud638\ub3c4 \ubcc0\ud654\ub97c \uc778\uc2dd\ud568\uc73c\ub85c\uc368 \uc0c8\ub85c\uc6b4 \uc81c\ud488 \ucee8\uc149\uacfc \ud601\uc2e0 \uae30\ud68c\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uace0\uac1d \ucda9\uc131\ub3c4 \ud5a5\uc0c1:<\/strong> \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ub098 \uc2dc\uc7a5\uc73c\ub85c\uc758 \ud655\uc7a5\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc218\uc775 \uc131\uc7a5:<\/strong> \ube0c\ub79c\ub4dc\ub97c \ubbf8\uac1c\ucc99 \uc2dc\uc7a5\uc73c\ub85c \ud655\uc7a5\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 \uace0\uac1d \uadf8\ub8f9\uc744 \uc720\uce58\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ucd94\uac00\uc801\uc778 \uc218\uc785\uc6d0\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\ub300 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \ub2ec\uc131\ud558\ub824\uba74 \uae30\uc5c5\uc740 \ucca0\uc800\ud55c \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uc5ec \ucd5c\uace0\uc758 \ube0c\ub79c\ub4dc \ud655\uc7a5\uc744 \uc2dd\ubcc4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uaddc\ubaa8\uc758 \uacbd\uc81c:<\/strong> \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc \ud655\uc7a5\uc744 \ub7f0\uce6d\ud560 \ub54c \uc774\ubbf8 \ud655\ub9bd\ub41c \ube0c\ub79c\ub4dc \ud3c9\ud310\uacfc \uc778\ud504\ub77c\ub97c \ud65c\uc6a9\ud574 \ub9c8\ucf00\ud305 \uc720\ud1b5\uacfc \uc81c\ud488 \uac1c\ubc1c\uc5d0 \uc788\uc5b4\uc11c \uaddc\ubaa8\uc758 \uacbd\uc81c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc704\ud5d8 \uc644\ud654:<\/strong> To minimize risk while maximizing chances of success in extending their brands, businesses use <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%b0%a8%eb%b3%84%ed%99%94-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc2dc\uc7a5\uc870\uc0ac\"  data-wpil-monitor-id=\"2855\">\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac<\/a> for evaluating potential risks and rewards. Brand equity assessment may involve evaluating the effect of brand extension while recognizing possible hurdles and difficulties in the market.<\/li>\n\n\n\n<li><strong>\uc2dc\uc7a5 \ucc28\ubcc4\ud654:<\/strong> By conducting <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%85%b8%ed%9b%84%ed%99%94%eb%90%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ub178\ud6c4\ud654\ub41c \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"3710\">\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac<\/a>, businesses can pinpoint unique selling propositions for their brand extension and gain a competitive edge over competitors.<\/li>\n\n\n\n<li><strong>\ud5a5\uc0c1\ub41c \uc758\uc0ac\uacb0\uc815:<\/strong> Data-driven insights obtained through <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ube0c\ub79c\ub4dc \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"6736\">\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac<\/a> can assist businesses in making informed strategic decisions throughout the entire brand extension process. A higher rate of success in expanding brands is achievable through utilizing this evidenced-based methodology, which guides business owners into making better-informed choices.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud55c\uacc4\uc640 \uacfc\uc81c<\/h2>\n\n\n\n<p>\uc218\ub9ce\uc740 \uc774\uc810\uacfc \uae30\ud68c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uae30\uc5c5\uc774 \uc774 \uc804\ub7b5\uc801 \uacbd\ub85c\ub97c \uc2dc\uc791\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc81c\ud55c \uc0ac\ud56d\uacfc \uacfc\uc81c\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc81c\ud55c \uc0ac\ud56d\uacfc \uacfc\uc81c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub370\uc774\ud130 \ud488\uc9c8 \ubc0f \uc2e0\ub8b0\uc131:<\/strong> \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc5f0\uad6c\uc758 \uc815\ud655\ud55c \uacb0\uacfc\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc6b0\uc218\ud55c \ud488\uc9c8\uc758 \uc815\ubcf4\ub97c \uc5bb\ub294 \ub370 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5 \uc0c1\ud669:<\/strong> \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \uc5c5\uacc4 \ub3d9\ud5a5\uc774 \uacbd\uc7c1 \ud658\uacbd\uacfc \ud568\uaed8 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uae30 \ub54c\ubb38\uc5d0 \ube0c\ub79c\ub4dc \ud655\uc7a5\uc758 \uacb0\uacfc\ub97c \uae30\ub300\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ubb38\ud654\uc801, \uc9c0\uc5ed\uc801 \ucc28\uc774:<\/strong> \ub2e4\uc591\ud55c \uad6d\uac00\ub098 \ubb38\ud654\uc801 \ubc30\uacbd\uc5d0 \uac78\uccd0 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\ub824\uba74 \uae30\uc5c5\uc740 \uc18c\ube44\uc790\uc758 \ucde8\ud5a5, \uac00\uce58, \uad6c\ub9e4 \uc2b5\uad00 \uac04\uc5d0 \uc874\uc7ac\ud558\ub294 \uaca9\ucc28\ub97c \uc778\uc2dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc28\uc774\uc810\uc740 \uc5f0\uad6c \uacb0\uacfc\ub97c \uc801\uc6a9\ud558\uace0 \uc77c\ubc18\ud654\ud558\ub294 \ubc29\ubc95\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \ud655\uc7a5 \ud6a8\uacfc\ub97c \ubd84\ub9ac\ud558\uae30 \uc5b4\ub824\uc6c0:<\/strong> \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub294 \uc2dc\uc7a5 \uc0c1\ud669\uc774\ub098 \uacbd\uc7c1 \uc804\ub7b5\uc758 \ubcc0\ud654\uc640 \uac19\uc740 \ub2e4\ub978 \uc694\uc778\uc73c\ub85c\ubd80\ud130 \ube0c\ub79c\ub4dc \ud655\uc7a5 \ud6a8\uacfc\ub97c \ubd84\ub9ac\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \uc790\uc0b0 \ubcf4\ud638:<\/strong> \ube0c\ub79c\ub4dc \ud655\uc7a5\uc740 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \ubcf4\uc874\ud558\uace0 \uac15\ud654\ud558\ub294 \ub370 \uc788\uc5b4 \uc911\uc694\ud55c \uacfc\uc81c\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \ud2b9\uc815 \ube0c\ub79c\ub4dc \uc774\ub984\uc73c\ub85c \uc81c\uacf5\ub418\ub294 \ubaa8\ub4e0 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc758 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\ub824\uba74 \uae30\uc5c5\uc740 \ubaa8\ub4e0 \ud655\uc7a5\uc774 \ud575\uc2ec \uac00\uce58 \ubc0f \uc774\ubbf8\uc9c0\uc640 \uc77c\uce58\ud558\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc18c\ube44\uc790 \uae30\ub300 \uad00\ub9ac:<\/strong> \ube0c\ub79c\ub4dc\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub824\uba74 \uae30\uc5c5\uc740 \uc18c\ube44\uc790 \uae30\ub300\ub97c \uad00\ub9ac\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774 \ubaa8\ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc2dd\uacfc \uc77c\uce58\ud558\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uace0\uac1d \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uc720\uc6a9\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc9c0\ub9cc \ube0c\ub79c\ub529\uc758 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\ub824\uba74 \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \uc2e0\uc911\ud558\uac8c \uad00\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ubbf8\ub798 \ub3d9\ud5a5<\/h2>\n\n\n\n<p>\uc810\uc810 \ub354 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5\uc5d0\uc11c \uae30\uc5c5\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc801\uc751\ud558\uace0 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc2dc\uc7a5 \uc870\uc0ac\ub3c4 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc640 \uae30\uc220 \ubc1c\uc804\uc5d0 \ub9de\ucdb0 \uc870\uc815\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud615\uc131\ud560 \uc218 \uc788\ub294 \ubbf8\ub798 \ub3d9\ud5a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI\uc640 \uba38\uc2e0\ub7ec\ub2dd \uae30\uc220\uc744 \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\uba74 \ub370\uc774\ud130\uc5d0 \uc228\uaca8\uc9c4 \uad00\uacc4\ub97c \ubc1d\ud790 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \uac00\uc9c0 \uac00\ub2a5\ud55c \uc774\uc810\uc740 \uacb0\uacfc \uc608\uce21\uc744 \ub354 \uc27d\uac8c \ub9cc\ub4e4\uc5b4 \uc758\uc0ac \uacb0\uc815\uacfc \uc18d\ub3c4\ub97c \ubaa8\ub450 \ud5a5\uc0c1\uc2dc\ucf1c \uc804\ubc18\uc801\uc778 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>Satisfying the rising demand for personalized experiences among <a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a1%b0%ec%82%ac-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84\/\" title=\"\ube0c\ub79c\ub4dc \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uace0\uac1d \ucda9\uc131\ub3c4\"  data-wpil-monitor-id=\"2496\">customers because brand extension market research<\/a> concentrates on understanding small but specific customer segments&#8217; needs and preferences. By using this approach, businesses can develop more focused and suitable brand extensions for micro-segments.<\/li>\n\n\n\n<li>\uae30\uc5c5\uc774 \uc0c8\ub85c\uc6b4 \uad6d\uc81c \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud560 \ub54c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud560 \ub54c \ubb38\ud654\uc801 \ub2e4\uc591\uc131\uc744 \uace0\ub824\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc \ud655\uc7a5\uc744 \ub9cc\ub4e4 \ub54c \ub354 \ub098\uc740 \ubb38\ud654\uc801 \uc778\uc2dd\uc744 \uac16\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\uc11c \uc2e0\uacbd\uacfc\ud559\uc758 \ud1b5\ucc30\ub825\uacfc \ud589\ub3d9\uacbd\uc81c\ud559\uc758 \uacb0\ud569\uc740 \uae30\uc5c5\uc774 \uc18c\ube44\uc790\uc758 \uc758\uc0ac\uacb0\uc815 \ubc29\uc2dd\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc6d0\uce59\uc744 \ud65c\uc6a9\ud558\uc5ec \ub9cc\ub4e4\uc5b4\uc9c4 \ube0c\ub79c\ub4dc \ud655\uc7a5\uc740 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ub354 \ud070 \ubc18\ud5a5\uacfc \ud6a8\uc728\uc131\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uace0\uac1d\uc774 \uad6c\ub9e4 \uacb0\uc815\uc5d0\uc11c \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \uc724\ub9ac\ub97c \uc810\uc810 \ub354 \uc6b0\uc120\uc2dc\ud568\uc5d0 \ub530\ub77c \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \uac00\uce58\uc5d0 \ubd80\ud569\ud558\ub294 \ube0c\ub79c\ub4dc \ud655\uc7a5\uc744 \uac1c\ubc1c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \uc2ec\ub9ac\ud559\uc774\ub098 \uc0ac\ud68c\ud559 \ub4f1 \ub2e4\uc591\ud55c \uc804\ubb38 \uc9c0\uc2dd\uc744 \uac16\ucd98 \uc804\ubb38\uac00 \uac04\uc758 \ub354 \ub9ce\uc740 \ud611\ub825\uc774 \ud544\uc694\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud559\uc81c\uac04 \uae30\uc220\uc740 \uc870\uc9c1\uc774 \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \uad00\ud55c \ud3ed\ub113\uc740 \uc9c0\uc2dd\uc744 \uc5bb\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\uae30\uc5c5\uc740 \ud3ec\uad04\uc801\uc778 \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uc5ec \ub2e4\ub978 \uc9c0\uc5ed\uc73c\ub85c\uc758 \ud655\uc7a5\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":69133,"parent":14650,"menu_order":272,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42580","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/42580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=42580"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/42580\/revisions"}],"predecessor-version":[{"id":80316,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/42580\/revisions\/80316"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/69133"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=42580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}