{"id":41766,"date":"2023-03-15T17:44:05","date_gmt":"2023-03-15T21:44:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41766"},"modified":"2026-03-12T19:59:05","modified_gmt":"2026-03-12T23:59:05","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%b6%94%ec%a0%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%b6%94%ec%a0%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f2e18b77\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f2e18b77\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-3.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"Marketing 45 (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-45-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>\uc601\ud5a5\ub825 \uc788\ub294 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uace0 \uc720\uc9c0\ud558\ub294 \uac83\uc740 \uc624\ub298\ub0a0\uc758 \ubcf5\uc7a1\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uae30\uc5c5\uc774 \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \ube0c\ub79c\ub4dc\ub97c \uc5b4\ub5bb\uac8c \ubcf4\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc7a5\uae30\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uac15\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud558\ub294 \uacf3\uc774 \ubc14\ub85c \uc5ec\uae30\uc785\ub2c8\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \ud3ec\uc9c0\uc154\ub2dd, \ud615\ud3c9\uc131, \ucda9\uc131\ub3c4\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uc815\ubcf4\ub97c \ud3c9\uac00\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc \uc804\ub7b5\uacfc \uad00\ub828\ud558\uc5ec \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/%ea%b3%a0%ea%b0%9d%ec%9d%b4-%ea%b7%80%ed%95%98%ec%9d%98-%eb%a9%94%ec%8b%9c%ec%a7%80%eb%a5%bc-%ea%b8%b0%ec%96%b5%ed%95%98%eb%8f%84%eb%a1%9d-%eb%b3%b4%ec%9e%a5\/\" title=\"\ube0c\ub79c\ub4dc \ud65c\uc131\ud654 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2285\">Brand tracking market research<\/a> helps businesses monitor and measure the performance of their brand. It gathers data through surveys, interviews, and other forms of qualitative and quantitative research methods to assess brand awareness, perception, and the brand.<\/p>\n\n\n\n<p>\ub610\ud55c \uae30\uc5c5\uc740 \ucd94\uc801\uc744 \ud1b5\ud574 \uc18c\ube44\uc790 \ud0dc\ub3c4\uc640 \ud589\ub3d9\uc758 \ubcc0\ud654\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uace0 \ub354 \ud070 \uc131\uacf5\uc744 \uac70\ub450\uae30 \uc704\ud574 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uae30\uc5c5\uc744 \uc704\ud55c \ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc911\uc694\uc131<\/h2>\n\n\n\n<p>\uae30\uc5c5\uc740 \uc815\uae30\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \ucd94\uc801 \uc870\uc0ac\ub97c \uc218\ud589\ud568\uc73c\ub85c\uc368 \uacbd\uc7c1\uc5d0\uc11c \ud55c \ubc1c \uc55e\uc11c \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ud589\ub3d9, \uc120\ud638\ub3c4, \ud0dc\ub3c4\uc758 \ucd94\uc138\uc640 \ud328\ud134\uc744 \ud30c\uc545\ud558\uc5ec \uc758\uc0ac \uacb0\uc815\uc744 \ucd09\uc9c4\ud558\uace0 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc \ucd94\uc801 \uc5f0\uad6c\ub294 \ub610\ud55c \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc131\uacfc\uac00 \uc800\uc870\ud55c \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\ub294 \ub370 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ube0c\ub79c\ub4dc \uc870\uc0ac \uacb0\uacfc \uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc774 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc778\uc9c0\ud558\uc9c0 \ubabb\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub098\uba74 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uacfc \uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \uba74\ubc00\ud788 \uac80\ud1a0\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \ube0c\ub79c\ub529 \uc804\ub7b5\uc744 \uc218\uc815\ud558\uc5ec \uc131\uacf5\uc801\uc778 \uacb0\uacfc\uc758 \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \ud2b8\ub798\ud0b9 \uc2dc\uc7a5 \uc870\uc0ac \ub3d9\ud5a5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud604\uc7ac \ucd94\uc138 \uc911 \uc77c\ubd80\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<p><strong>\ub514\uc9c0\ud138 \ub370\uc774\ud130 \uc218\uc9d1:<\/strong> \ub354 \ub9ce\uc740 \uc18c\ube44\uc790\uac00 \uc628\ub77c\uc778\uc73c\ub85c \ud589\ub3d9\uc744 \uc804\ud658\ud568\uc5d0 \ub530\ub77c \ub9ce\uc740 \uae30\uc5c5\uc774 \ub514\uc9c0\ud138 \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc, \uc6f9 \ubd84\uc11d, \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac \ub4f1\uc758 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc2e4\uc2dc\uac04 \ubaa8\ub2c8\ud130\ub9c1:<\/strong> \ud604\uc7ac \ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c\ub294 \uc2e4\uc2dc\uac04 \ubaa8\ub2c8\ud130\ub9c1 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc9c0\uc18d\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \uc131\uacfc\ub97c \ucd94\uc801\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ubb38\uc81c\uc640 \uae30\ud68c\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2dd\ubcc4\ud558\uace0 \uc2e0\uc18d\ud558\uac8c \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uace0\uac1d \uacbd\ud5d8\uacfc\uc758 \ud1b5\ud569:<\/strong> In addition to tracking <a href=\"https:\/\/www.sisinternational.com\/ko\/sis-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a1%b0%ec%82%ac-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84\/\" title=\"\ube0c\ub79c\ub4dc \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uace0\uac1d \ucda9\uc131\ub3c4\"  data-wpil-monitor-id=\"2504\">brand performance, many businesses are now integrating brand tracking market research with customer<\/a> experience data to gain a more holistic view of the customer journey. This allows businesses to identify opportunities to improve the overall customer experience and strengthen the brand\u2019s position in the market.<\/p>\n\n\n\n<p><strong>\uac10\uc815\uc801\uc778 \uc5f0\uacb0\uc5d0 \uc9d1\uc911\ud558\uc138\uc694:<\/strong> \uc18c\ube44\uc790\uac00 \uac10\uc815\uc801\uc778 \uc5f0\uacb0\uc744 \ub290\ub07c\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub354 \ub9ce\uc774 \ucc38\uc5ec\ud558\uace0 \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\ub2e4\ub294 \uc5f0\uad6c \uacb0\uacfc\uc5d0 \ub530\ub77c \uc5ec\ub7ec \uae30\uc5c5\uc740 \ud604\uc7ac \ube0c\ub79c\ub4dc\uc640\uc758 \uac10\uc815\uc801 \uc5f0\uacb0\uc744 \ucd94\uc801\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud3ec\uc6a9\uc131\uacfc \ub2e4\uc591\uc131:<\/strong> In recent years, there has been a growing focus on inclusion and diversity. This includes ensuring that research samples are representative of diverse consumer groups, tracking metrics related to diversity and inclusion, and using <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%a9%94%ed%83%80%eb%b2%84%ec%8a%a4-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uba54\ud0c0\ubc84\uc2a4 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"4785\">research insights to improve brand<\/a> messaging and marketing campaigns in a way that is inclusive and respectful of all consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \ud2b8\ub798\ud0b9 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ubaa9\ud45c\ub85c \ud568<\/h2>\n\n\n\n<p class=\"p1\">\uc9c0\ud718 <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%b0%a8%eb%b3%84%ed%99%94-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc2dc\uc7a5\uc870\uc0ac\"  data-wpil-monitor-id=\"2859\">\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac<\/a> offers various advantages. It assists companies in tracking the most significant key brand awareness and metrics effectively. Brand awareness metrics may include perception of loyalty and customer satisfaction, and by consistently measuring these metrics, businesses can determine if their brand strategy is effective and adjust as required.<\/p>\n\n\n\n<p class=\"p1\">The goals of conducting <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%85%b8%ed%9b%84%ed%99%94%eb%90%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ub178\ud6c4\ud654\ub41c \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"3713\">\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac<\/a> can differ depending on a company&#8217;s individual needs and aims. Nevertheless, some typical objectives of such research could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain insight into consumer attitudes and opinions toward the brand. Brand <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%b6%94%ec%84%b8-%ec%b6%94%ec%a0%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ucd94\uc138 \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5443\">tracking market research<\/a> reveals how consumers view the brand in terms of its image and reputation, and how it measures up to competing brands.<\/li>\n\n\n\n<li>\uc18c\ube44\uc790\uc758 \ucda9\uc131\ub3c4\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uc218\uc9d1\ub41c \ub370\uc774\ud130\uc5d0\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ucda9\uc131\ud558\ub294 \uace0\uac1d\uc758 \ube44\uc728, \ube0c\ub79c\ub4dc \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uad6c\ub9e4 \ube48\ub3c4, \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc758 \ubcc0\ub3d9\uc744 \uc815\ub7c9\ud654\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ucd94\uc801 \uc870\uc0ac\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc\uc758 \uc7ac\ubb34 \uc131\uacfc, \uc2dc\uc7a5 \uc810\uc720\uc728, \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc601\ud5a5\ub825\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\">\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac \ubaa8\ubc94 \uc0ac\ub840<\/h2>\n\n\n\n<h3 class=\"wp-block-heading p1\">\uc5f0\uad6c \uc218\ud589\uc740 \uae30\uc5c5\uc5d0 \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ud61c\ud0dd\uacfc \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uba85\ud655\ud55c \uc5f0\uad6c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\ub294 \uac83\uc740 \uc5f0\uad6c\uac00 \uc2e4\uc6a9\uc801\uc774\uace0 \uad00\ub828\uc131 \ub192\uc740 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uc5f0\uad6c\uac00 \ub2f5\ubcc0\ud558\ub824\ub294 \uc815\ud655\ud55c \uc9c8\ubb38\uacfc \uc870\uc9c1\uc774 \ub2ec\uc131\ud560 \uac83\uc73c\ub85c \uae30\ub300\ud558\ub294 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uba85\ud655\ud788 \uc124\uba85\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub300\uc0c1 \ubaa8\uc9d1\ub2e8\uc758 \ub300\ud45c \ud45c\ubcf8\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uae30\ubcf8\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ud45c\ubcf8 \ud06c\uae30\uac00 \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\uc758\ubbf8\ud560 \ub9cc\ud07c \ucda9\ubd84\ud788 \ucee4\uc57c \ud558\uba70 \ub300\uc0c1 \uace0\uac1d\uc758 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud2b9\uc131\ub3c4 \ubc18\uc601\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc\uc640 \uc778\uc2dd\uc758 \ubc1c\uc804\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\uae30\uc801\uc778 \uac04\uaca9\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc \uc131\uacfc\uc758 \ubcc0\ud654\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \uc131\uacfc\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uac1c\uc694\ub97c \uc5bb\uc73c\ub824\uba74 \uc124\ubb38\uc870\uc0ac, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d, \ud310\ub9e4 \ub370\uc774\ud130 \ub4f1 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \ub370\uc774\ud130\ub97c \ud655\uc99d\ud558\uace0 \ube0c\ub79c\ub4dc \uc131\uacfc\ub97c \ub354\uc6b1 \ucca0\uc800\ud558\uac8c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc5f0\uad6c \uacfc\uc815\uc5d0\uc11c \uc218\uc9d1\ub41c \ubaa8\ub4e0 \ub370\uc774\ud130\uc758 \ubcf4\uc548\uacfc \uae30\ubc00\uc131\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc2b9\uc778\ub418\uc9c0 \uc54a\uc740 \uc811\uadfc\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \uc801\uc808\ud55c \uc870\uce58\ub97c \ucde8\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub370\uc774\ud130\uac00 \uc5f0\uad6c \ubaa9\uc801\uc73c\ub85c\ub9cc \ud65c\uc6a9\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uac83\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li>Brand tracking <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/b2b-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%9d%b8%ec%a7%80%eb%8f%84-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"B2B \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"2315\">market research improves brand awareness<\/a>, therefore helping companies find out the problem areas that need attention and increasing consumer engagement and loyalty.<\/li>\n\n\n\n<li>\ub9c8\ucf00\ud305 \ubc0f \uad11\uace0 \ubaa9\uc801\uc73c\ub85c \ub9ac\uc18c\uc2a4 \ud560\ub2f9\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \uae30\uc5c5\uc740 \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ucd94\uc801\ud558\uc5ec \uc5b4\ub290 \ucea0\ud398\uc778\uc774 \ub354 \ud070 ROI\ub97c \ucc3d\ucd9c\ud558\ub294\uc9c0 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc758 \ubcc0\ud654\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ud601\uc2e0\uc774\ub098 \uac1c\uc120\uc744 \ud1b5\ud574 \uc7a0\uc7ac\uc801\uc778 \uc131\uc7a5 \uc601\uc5ed\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>By using insights gained from <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\ube0c\ub79c\ub4dc \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"6739\">\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac<\/a>, businesses can make more informed and effective decisions over time. This can help to increase business efficiency and profitability and drive growth and success over the long term.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uacfc\uc81c\uc640 \ud55c\uacc4<\/h2>\n\n\n\n<p class=\"p1\">\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc54c\uc544\uc57c \ud560 \uba87 \uac00\uc9c0 \uacfc\uc81c\uc640 \ud55c\uacc4\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<span class=\"Apple-converted-space\"> \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac \ube44\uc6a9\uc740 \ub192\uc744 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc870\uc0ac\ub97c \uc218\ud589\ud560 \uc608\uc0b0 \uc790\uc6d0\uc774 \uc5c6\ub294 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\ub4e4\uc740 \ub108\ubb34 \ube48\ubc88\ud558\uac70\ub098 \ub2e8\uc870\ub85c\uc6b4 \uc9c8\ubb38\uc5d0 \ub300\ud574 \ud53c\ub85c\uac10\uacfc \ubb34\uad00\uc2ec\uc744 \uacbd\ud5d8\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc751\ub2f5\ub960\uacfc \ub370\uc774\ud130\uc758 \uc815\ud655\uc131\uc774 \uc800\ud558\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc751\ub2f5\uc790\ub294 \ubbfc\uac10\ud558\uac70\ub098 \ud68c\uace0\uc801\uc778 \uc9c8\ubb38\uc744 \ubc1b\uc744 \ub54c \uc815\ud655\ud558\uac70\ub098 \uc9c4\uc2e4\ub41c \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud558\uc9c0 \ubabb\ud558\uc5ec \ub370\uc774\ud130 \uc9d1\ud569\uc774 \ubd88\uade0\ud615\ud558\uac70\ub098 \ubd88\uc644\uc804\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>Typically, during <a href=\"https:\/\/www.sisinternational.com\/ko\/%ed%83%80%ec%9d%b4%ec%96%b4-%eb%b8%8c%eb%9e%9c%eb%93%9c-%eb%aa%a8%eb%8b%88%ed%84%b0-%eb%af%b8%ea%b5%ad-%eb%8f%85%ec%9d%bc-%eb%b8%8c%eb%9d%bc%ec%a7%88\/\" title=\"\ubbf8\uad6d, \ub3c5\uc77c, \ube0c\ub77c\uc9c8\uc758 \ud0c0\uc774\uc5b4 \ube0c\ub79c\ub529 \uc5f0\uad6c\"  data-wpil-monitor-id=\"6591\">branding monitoring research<\/a>, there is an emphasis on some vital branding measurements that could miss out on other factors responsible for shaping customer actions or choices.<\/li>\n\n\n\n<li>\uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \uc2dc\uc7a5 \uc0c1\ud669\uc758 \uae09\uaca9\ud55c \ubcc0\ud654\ub85c \uc778\ud574 \ud6a8\uacfc\uc801\uc778 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\uace0 \uc2dc\uc7a5\uc5d0\uc11c \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc870\uc0ac \ubc29\ubc95\ub860\uacfc \ub370\uc774\ud130 \uc218\uc9d1 \uae30\uc220\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub098 \uc778\uc9c0\ub3c4\uc640 \uac19\uc740 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc9c0\ud45c\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc131\uacfc\uc640 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc5ff\ubcfc \uc218 \uc788\uc9c0\ub9cc, \ubaa8\ub4e0 \uad00\ub828 \uc694\uc18c\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc774\ud574\ub97c \uc81c\uacf5\ud558\uc9c0\ub294 \ubabb\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ud2b9\uc131\uc73c\ub85c \uc778\ud574 \uc18c\ube44\uc790\uc758 \uc120\ud638\ub3c4\ub098 \uae30\ub300\ub97c \uc774\ud574\ud558\uac70\ub098 \uc608\uce21\ud558\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \ud3ec\ucc29\ud558\uace0 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc5d0 \uc55e\uc11c \ub098\uac00\uae30 \uc704\ud574 \uae30\uc5c5\uc740 \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\ub860\uc744 \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub370\uc774\ud130\uac00 \uc218\uc9d1\ub418\ub294 \uc2dc\uac04\uacfc \ub370\uc774\ud130\ub97c \uc5f0\uad6c\ud558\uace0 \ubcf4\uace0\ud558\ub294 \uc2dc\uac04 \uc0ac\uc774\uc5d0\ub294 \uc2dc\uac04\uc801 \ucc28\uc774\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc \uc131\uacfc\uc5d0 \ub300\ud55c \uc989\uac01\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \ud544\uc694\ub85c \ud558\ub294 \uacbd\uc6b0 \uc774\ub294 \uc7a5\uc560\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc120\ud0dd\ud55c \ubc29\ubc95\ub860\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ud45c\ubcf8 \ud3b8\ud5a5\uc73c\ub85c \uc778\ud574 \ubd80\uc815\ud655\ud558\uac70\ub098 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uacb0\uacfc\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0d8\ud50c\ub9c1\uc744 \ud1b5\ud574 \ub300\uc0c1 \uace0\uac1d\uc744 \uc81c\ub300\ub85c \ud45c\ud604\ud558\uc9c0 \ubabb\ud558\uac70\ub098 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ubd84\uc11d \uacfc\uc815\uc5d0\uc11c \ud3b8\uacac\uc774 \uc788\uc73c\uba74 \uc774\ub7ec\ud55c \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \uc810\uc810 \ubcf4\ud3b8\ud654\ub428\uc5d0 \ub530\ub77c \uae30\uc5c5\uc740 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc744 \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc73c\uba70, \ud2b9\ud788 \uac01 \uc18c\uc2a4\uc758 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\uac00 \ubd80\uc871\ud55c \uacbd\uc6b0 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \uc7a5\uae30\uc801\uc778 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uace0 \ucd94\uc801\ud558\ub294 \ubc29\ubc95\ub860\uc744 \uac1c\ubc1c\ud558\uc5ec \ube0c\ub79c\ub4dc \uc804\ub7b5\uc774 \uc804\ubc18\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc77c\uce58\ud558\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ubbf8\ub798 \ub3d9\ud5a5 \ubc0f \uace0\ub824 \uc0ac\ud56d<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI\uc640 \uba38\uc2e0\ub7ec\ub2dd \uae30\uc220\uc774 \uacc4\uc18d\ud574\uc11c \ubc1c\uc804\ud558\uace0 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \ub300\uaddc\ubaa8 \ub370\uc774\ud130\uc138\ud2b8\ub97c \ubd84\uc11d\ud558\uace0 \uc778\uac04\uc774 \uac10\uc9c0\ud558\uae30 \uc5b4\ub824\uc6b4 \uc815\ubcf4\ub97c \ucc3e\uc544\ub0b4\ub294 \ub370 \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc774\ub7ec\ud55c \uae30\uc220\uc744 \ud1b5\ud574 \uae30\uc874 \uc870\uc0ac \ubc29\ubc95\uc73c\ub85c\ub294 \uac04\uacfc\ub420 \uc218 \uc788\ub294 \ud328\ud134\uacfc \ucd94\uc138\ub97c \uac10\uc9c0\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ud06c\uac8c \ud5a5\uc0c1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\uc640 \uc18c\ube44\uc790 \uc778\uc2dd\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uba74 \uae30\uc5c5\uc740 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ube0c\ub79c\ub4dc \ud65c\ub3d9\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc18c\uc15c\ubbf8\ub514\uc5b4\uc758 \uc911\uc694\uc131\uc740 \ubd80\uc778\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. Facebook, Twitter, Instagram\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc740 \ube0c\ub79c\ub4dc \uc131\uc7a5\uacfc \ud64d\ubcf4\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc790\uc0ac \ube0c\ub79c\ub4dc\uac00 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ub418\ub294\uc9c0 \ud30c\uc545\ud558\uace0 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c\uc758 \uc778\uc9c0\ub3c4\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uae30\uc5c5\uc774 \uc218\uc9d1\ud55c \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uc774 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \ub370\uc774\ud130 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubc0f \ubcf4\uc548\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \ub192\uc544\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud558\ub294 \ud68c\uc0ac\ub294 \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95\uc744 \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\uace0 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \uc0ac\uc804 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uae30\uc5c5\uc740 \uc2e0\uc18d\ud558\uac8c \ud589\ub3d9\ud558\uace0 \uace0\uac1d \ud53c\ub4dc\ubc31\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ube0c\ub79c\ub4dc \uc131\uacfc\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc2e4\uc2dc\uac04 \ud1b5\ucc30\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \ubcf4\uc7a5\ud558\ub824\uba74 \uac70\uc758 \uc989\uac01\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc804\ubb38\uc801\uc778 \uc5f0\uad6c \ub3c4\uad6c\uc640 \ub370\uc774\ud130 \ubd84\uc11d \uae30\uc220\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>By combining artificial intelligence (AI), machine learning (ML), and big data analytics, companies can improve the efficiency and accuracy of collecting, analyzing, and interpreting data. <\/li>\n\n\n\n<li>\uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc758 \uac00\uce58\ub97c \ubc18\uc601\ud558\uace0 \ub2e8\uc21c\ud788 \uae08\uc804\uc801 \uc774\uc775\uc744 \ucd94\uad6c\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub824\ub294 \uc758\ub3c4\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ube0c\ub79c\ub4dc\ub97c \ucc3e\uc73c\uba74\uc11c \ube0c\ub79c\ub4dc \ubaa9\uc801\uc758 \uac00\uce58\uac00 \uc810\uc810 \ub354 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc9c0\uc18d\uac00\ub2a5\uc131\uacfc \uc0ac\ud68c\uc801 \ucc45\uc784\uc740 \uc55e\uc73c\ub85c \ub354\uc6b1 \uc911\uc694\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uc774\ub7ec\ud55c \uc694\uc18c\ub97c \uc6b0\uc120\uc2dc\ud568\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\uc758 \ud658\uacbd\uc801, \uc0ac\ud68c\uc801 \uc601\ud5a5\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uad00\ub9ac\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\uc758 \ub2e4\uc591\uc131\uc73c\ub85c \uc778\ud574 \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc5d0\uc11c \ucc44\ud0dd\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ubd80\ubb38\uc758 \uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc \uc131\uacfc\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uae68\ub2eb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud601\uc2e0\uc801\uc778 \ube0c\ub79c\ub4dc \ucd94\uc801 \ubc29\ubc95\ub860 \uac1c\ubc1c\uacfc \ubaa8\ubc94 \uc0ac\ub840 \uacf5\uc720\ub294 \uae30\uc5c5 \uac04 \ud611\ub825\uc744 \ud1b5\ud574 \ub2ec\uc131\ub420 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>SIS International\uc740 \uc815\ub7c9\uc801, \uc815\uc131\uc801, \uc804\ub7b5 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ub370\uc774\ud130, \ub3c4\uad6c, \uc804\ub7b5, \ubcf4\uace0\uc11c \ubc0f \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc778\ud130\ubdf0, \uc124\ubb38 \uc870\uc0ac, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \uae30\ud0c0 \ub2e4\uc591\ud55c \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\uacfc \uc811\uadfc \ubc29\uc2dd\uc744 \uc2e4\uc2dc\ud569\ub2c8\ub2e4. \ub2e4\uc74c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud574 \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc \ucd94\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uc124\ubb38\uc870\uc0ac, \uc778\ud130\ubdf0, \uc815\uc131\uc801, \uc815\ub7c9\uc801 \uc870\uc0ac \ubc29\ubc95\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4 \ube0c\ub79c\ub4dc\ub97c \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":62846,"parent":14650,"menu_order":196,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41766","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=41766"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41766\/revisions"}],"predecessor-version":[{"id":80318,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41766\/revisions\/80318"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/62846"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=41766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}