{"id":41464,"date":"2023-02-12T01:45:44","date_gmt":"2023-02-12T01:45:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41464"},"modified":"2025-10-20T22:59:09","modified_gmt":"2025-10-21T02:59:09","slug":"%ea%b7%b9%eb%8b%a8%ec%a0%81%ec%9d%b8-%ed%8e%98%eb%a5%b4%ec%86%8c%eb%82%98-%ec%97%b0%ea%b5%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ea%b7%b9%eb%8b%a8%ec%a0%81%ec%9d%b8-%ed%8e%98%eb%a5%b4%ec%86%8c%eb%82%98-%ec%97%b0%ea%b5%ac\/","title":{"rendered":"\uc775\uc2a4\ud2b8\ub9bc \ud398\ub974\uc18c\ub098 \uc5f0\uad6c"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc775\uc2a4\ud2b8\ub9bc \ud398\ub974\uc18c\ub098 \uc5f0\uad6c<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-05813592\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-05813592\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"CEO woman business woman (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud398\ub974\uc18c\ub098\ub294 \uac00\uc0c1\uc758 \uce90\ub9ad\ud130\ub97c \ub9cc\ub4dc\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc5f0\uad6c\uc790\ub4e4\uc740 \uc11c\ub85c \uac19\uc740 \uc0ac\ub78c\ub4e4\uc758 \uacf5\ud1b5\ub41c \ud2b9\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc774\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \ub530\ub77c\uc11c \uadf8\ub4e4\uc740 \uc6d0\ud615\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc775\uc2a4\ud2b8\ub9bc \ud398\ub974\uc18c\ub098\ub294 \ub3c5\ud2b9\ud55c \ud2b9\uc131\uc744 \uc9c0\ub2cc \uc0ac\ub78c\ub4e4\uc758 \uc6d0\ud615\uc774\ub2e4. \ub610 \ub2e4\ub978 \ud575\uc2ec\uc740 \uadf8\ub4e4\uc774 \ud2b9\ubcc4\ud558\uac70\ub098 \ud76c\uadc0\ud55c \uadf8\ub8f9\uc744 \ub300\ud45c\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uadf9\ub2e8\uc801\uc778 \ud398\ub974\uc18c\ub098\ub97c \uc138 \uac00\uc9c0 \uadf8\ub8f9\uc73c\ub85c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\ub2e4\uc911 \uc18c\uc218\uc790: \uc774 \ud398\ub974\uc18c\ub098\ub294 \uc5ec\ub7ec \uadf8\ub8f9\uc5d0 \uc18d\ud558\ub294 \uce90\ub9ad\ud130\uc785\ub2c8\ub2e4. \uc774\ub4e4 \uac01\uac01\uc758 \uadf8\ub8f9\uc740 \uc0ac\ud68c\uc5d0\uc11c \uc18c\uc218\uc785\ub2c8\ub2e4. \uac00\uc7a5 \uace0\uc804\uc801\uc778 \uc0ac\ub78c\uc740 \uc5ed\uc2dc \ub808\uc988\ube44\uc5b8\uc774\uc790 \uc7a5\uc560\uc778\uc778 \ud751\uc778 \uc5ec\uc131\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>The Hard Lifer: \uc774 \uc778\ubb3c\uc740 \ud544\uc694\uc640 \ud589\ub3d9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud3ed\ub825\uc801\uc774\uace0 \ubb34\uac70\uc6b4 \uacfc\uac70\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ud45c\uc801\uc778 \uac83\uc774 \ud640\uc544\ube44 \uc544\ubc84\uc9c0\ub2e4. \uc774 \uc544\ubc84\uc9c0\ub294 \uc554 \uc0dd\uc874\uc790\uc774\uae30\ub3c4 \ud558\uba70 \ucd5c\uc800 \uc784\uae08\uc744 \ubc1b\uc73c\uba70 \uc57c\uac04 \uadfc\ubb34\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc720\ub3c5\ud55c \ud398\ub974\uc18c\ub098: \uc774 \ud398\ub974\uc18c\ub098\ub294 \ud574\ub85c\uc6b4 \ud589\ub3d9\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc774\ub7ec\ud55c \ud589\ub3d9\uc744 \uc790\uc2e0\uc774 \uc0ac\uc6a9\ud558\ub294 \uc81c\ud488\uc5d0 \ud22c\uc601\ud569\ub2c8\ub2e4. \uac00\uc7a5 \uc798 \uc54c\ub824\uc9c4 \uc138 \uac00\uc9c0 \uc720\ud615\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2eb\uc5b4\ud558\ub294 \uc0ac\ub78c(The Hater): \uc774 \uc778\ubb3c\uc740 \uc81c\ud488\uc5d0 \ub300\ud55c \ubd84\ub178\ub97c \ud45c\ucd9c\ud569\ub2c8\ub2e4. \ud558\uc704 \ud074\ub798\uc2a4\ub294 \ub2e4\ub978 \uc0ac\uc6a9\uc790\ub97c \uc9dc\uc99d\ub098\uac8c \ud558\ub294 \ud2b8\ub864\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ubcc0\ud0dc: \uc774 \uc0ac\uc6a9\uc790\ub294 \uc790\uc2e0\uc758 \uc815\uc695\uc744 \ud45c\ud604\ud558\uae30 \uc704\ud574 \uc81c\ud488\uc744 \uc804\ud658\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 LinkedIn\uc744 \uc720\ud639\uc758 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ub0a8\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>The Idiot: This persona doesn\u2019t understand anything about what they are doing. <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%82%ac%ec%9a%a9%ec%84%b1-%ed%85%8c%ec%8a%a4%ed%8a%b8-%ec%82%ac%ec%9a%a9%ec%9e%90-ux-%ec%97%b0%ea%b5%ac\/\" title=\"\uc0ac\uc6a9\uc790 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc0ac\uc6a9\uc131 \ud14c\uc2a4\ud2b8\"  data-wpil-monitor-id=\"8502\">Marketers must consider this user<\/a> to ensure the system is safe and there is no way to endanger them.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc775\uc2a4\ud2b8\ub9bc \ud398\ub974\uc18c\ub098 \uc5f0\uad6c\uac00 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n\n\n\n<p>Personas breathe <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%a0%84%eb%ac%b8%ec%a0%81-%ec%a7%80%ec%8b%9d\/%ec%82%b0%ec%97%85\/%ec%83%9d%eb%aa%85-%ea%b3%bc%ed%95%99-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc0dd\uba85 \uacfc\ud559 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"8507\">life<\/a> into the cold facts of your research. Combine the people for whom you seek to design into a coherent whole. Create persona profiles of typical or extreme users. It will help you understand patterns in your research. Another benefit of creating personas is that it will help you ask the right questions. It will also enable you to answer them in line with the users you\u2019re designing for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uae30\uc5c5\uc5d0 \uc775\uc2a4\ud2b8\ub9bc \ud398\ub974\uc18c\ub098 \uc5f0\uad6c\uac00 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d0a40522\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d0a40522\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"CEO woman business woman (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Personas can be helpful when well crafted to represent specific user cases. Furthermore, referring to them can allow a business to innovate in a direction that will enable it to thrive. Are you looking to <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%a7%9b-%ed%85%8c%ec%8a%a4%ed%8a%b8\/%eb%89%b4%ec%9a%95%ec%9d%98-%ec%a0%9c%ed%92%88-%ed%85%8c%ec%8a%a4%ed%8a%b8-%ec%84%9c%eb%b9%84%ec%8a%a4\/\" title=\"\ub274\uc695\uc758 \uc81c\ud488 \ud14c\uc2a4\ud2b8 \uc11c\ube44\uc2a4\"  data-wpil-monitor-id=\"8501\">test a new product or service<\/a>? First, see how it connects with the extreme personas before trying to market it. Once you adjust the results to consider external factors, you can use them to spot markets like yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h3>\n\n\n\n<p>It\u2019s not cheap to create personas that <a href=\"https:\/\/www.sisinternational.com\/ko\/b2b\/\" title=\"Cost-Effective and Actionable Insights to Drive Your Next Strategic Move\"  data-wpil-monitor-id=\"8506\">drive real insights<\/a> and empathy, nor is it easy. While the list of success factors is a long one, these five are an excellent place to start:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/ko\/how-to-conduct-effective-desk-research\/\" title=\"How to Conduct Effective Desk Research\"  data-wpil-monitor-id=\"8504\">Conduct in-depth research<\/a>. Tony Zambito conducted the State of Buyer Personas 2015 survey several years ago. In his comments, he noted that only 15 percent of respondents used <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a7%88%ec%a0%81-%ec%97%b0%ea%b5%ac-%eb%aa%a8%ec%a7%91\/\" title=\"\uc9c8\uc801 \uc5f0\uad6c \ubaa8\uc9d1\"  data-wpil-monitor-id=\"8503\">Qualitative in-depth research<\/a> to build their personas. Without meaningful, rich, research-driven insights, your extreme personas risk being one-dimensional. As a matter of fact, they can even be misleading.<\/li>\n\n\n\n<li>\uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc744 \ub300\ud45c\ud569\ub2c8\ub2e4. \uadf9\ub2e8\uc801\uc778 \ud398\ub974\uc18c\ub098\ub97c &quot;\uc2e4\uc81c&quot; \uc0ac\ub78c\ub4e4\uc5d0 \ub300\ud55c \uc124\uba85\uc73c\ub85c \uc815\uc81c\ud574 \ubcf4\uc138\uc694. \uccad\uc911\uacfc \uc5f0\uacb0\ub418\ub294 \uc0dd\uc0dd\ud55c \ubc29\uc2dd\uc73c\ub85c \ubb18\uc0ac\ud558\uc2ed\uc2dc\uc624.<\/li>\n\n\n\n<li>\uac70\ub798 \ub610\ub294 \uc138\ubd84\ud654 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uadf9\ub2e8\uc801\uc778 \ud398\ub974\uc18c\ub098\ub97c \uc54c\ub9ac\uace0 \uac80\uc99d\ud558\uc138\uc694. \uc778\ud130\ubdf0\uc640 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \ub300\ubd80\ubd84\uc758 \ud398\ub974\uc18c\ub098 \ucf58\ud150\uce20\ub97c \uc8fc\ub3c4\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc138\ubd84\ud654 \ub610\ub294 \uac70\ub798 \ub370\uc774\ud130\ub97c \ucd94\uac00\ud558\ub294 \uae30\ub2a5\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uadc0\ud558\uc758 \uadf9\ub2e8\uc801\uc778 \ud398\ub974\uc18c\ub098\ub97c \ucd94\uac00\ub85c \uc54c\ub9ac\uac70\ub098 \uac80\uc99d\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uadf9\ub2e8\uc801\uc778 \ud398\ub974\uc18c\ub098\ub97c \uc0ac\uc6a9\ud558\uc138\uc694. \uc911\uc694\ud55c \ub2e8\uacc4\uc5d0\uc11c \uadf9\ub2e8\uc801\uc778 \ud398\ub974\uc18c\ub098\ub97c \ud504\ub85c\uc138\uc2a4\uc5d0 \ud1b5\ud569\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc758\uc0ac\uacb0\uc815\uc744 \uc54c\ub9ac\uace0, \ud655\uc778\ud558\uace0, \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uadf9\ub2e8\uc801\uc778 \ud398\ub974\uc18c\ub098\ub97c \ud65c\uc6a9\ud558\uc138\uc694. \ud68c\uc0ac \uc804\uccb4\uc5d0\uc11c \uc798 \ub514\uc790\uc778\ub41c \ub2e8\uc77c\ud55c \uadf9\ub2e8\uc801\uc778 \ud398\ub974\uc18c\ub098\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc5ec\uc815 \ub9e4\ud551 \uacc4\ud68d\uc5d0 \ud574\ub2f9 \ud398\ub974\uc18c\ub098\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\uc775\uc2a4\ud2b8\ub9bc \ud398\ub974\uc18c\ub098 \uc5f0\uad6c \uc18c\uac1c<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7b3c49bb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7b3c49bb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" title=\"CEO woman business woman (9)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Extreme <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ea%b5%ac%eb%a7%a4%ec%9e%90-%ed%8e%98%eb%a5%b4%ec%86%8c%eb%82%98-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098 \uc2dc\uc7a5 \uc870\uc0ac \uc194\ub8e8\uc158 \ubc0f \ubc29\ubc95\"  data-wpil-monitor-id=\"8500\">personas greatly benefit UX Market Research<\/a>, but marketers must be careful. They should only design a <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%a7%9b-%ed%85%8c%ec%8a%a4%ed%8a%b8\/product-testing-services\/\" title=\"Product Testing Services\"  data-wpil-monitor-id=\"8505\">product or service<\/a> that covers some user archetypes. Looking at extreme personas during the research is crucial. It will give you an external view of the project. Moreover, this view will take you out of the box and expand your creative character. Yet, it would be best if you never lost focus on what you\u2019re creating, for what, and for whom.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uc775\uc2a4\ud2b8\ub9bc \ud398\ub974\uc18c\ub098\ub294 \ub3c5\ud2b9\ud55c \ud2b9\uc131\uc744 \uc9c0\ub2cc \uc0ac\ub78c\ub4e4\uc758 \uc6d0\ud615\uc774\ub2e4. \ub610 \ub2e4\ub978 \ud575\uc2ec\uc740 \uadf8\ub4e4\uc774 \ud2b9\ubcc4\ud558\uac70\ub098 \ud76c\uadc0\ud55c \uadf8\ub8f9\uc744 \ub300\ud45c\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":64922,"parent":14514,"menu_order":170,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41464","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=41464"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41464\/revisions"}],"predecessor-version":[{"id":81427,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41464\/revisions\/81427"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/64922"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=41464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}