{"id":41223,"date":"2023-01-16T04:07:39","date_gmt":"2023-01-16T04:07:39","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41223"},"modified":"2026-01-27T15:20:07","modified_gmt":"2026-01-27T20:20:07","slug":"%ed%81%b4%eb%9f%ac%ec%8a%a4%ed%84%b0-%eb%b6%84%ec%84%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ed%81%b4%eb%9f%ac%ec%8a%a4%ed%84%b0-%eb%b6%84%ec%84%9d-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uad70\uc9d1 \ubd84\uc11d\uc740 \ub370\uc774\ud130 \uc138\ud2b8 \ub0b4\uc758 \uc790\uc5f0 \uadf8\ub8f9\uc744 \ud0d0\uc0c9\ud558\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uac04\ub2e8\ud55c \uc0ac\uc6a9 \uc0ac\ub840\ub294 \ud310\ub9e4\ub7c9\uc744 \uae30\uc900\uc73c\ub85c \uc18c\ub9e4\uc810\uc744 \uadf8\ub8f9\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub3c4\uc2dc\uc5d0 8\uac1c\uc758 \ub9e4\uc7a5\uc774 \uc788\ub294 \uacf5\uc7a5 \ub9e4\uc7a5\uc744 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc544\ub798 \ud45c\ub294 \ud558\ub8e8 \uc7a5\ubbf8 \uc2dd\ubb3c\uacfc \ub09c\ucd08\uc758 \ud310\ub9e4\ub7c9\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uc608\uc5d0\ub294 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uac00 \uc81c\ud55c\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub450 \uac1c\uc758 \uacf5\uc7a5 \ub9e4\uc7a5 \ud074\ub7ec\uc2a4\ud130\ub97c \uadf8\ub798\ud504\uc5d0 \ud45c\uc2dc\ud558\uace0 \uc2dc\uac01\uc801\uc778 \ub0b4\uc6a9\uc744 \ud655\uc778\ud558\ub294 \uac83\uc774 \uc26c\uc6e0\uc2b5\ub2c8\ub2e4. \uc218\ucc9c \uac1c\uc758 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uac00 \uc788\ub294 \uacbd\uc6b0 \ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \ub2e4\ub978 \ud074\ub7ec\uc2a4\ud130\ub85c \ucd94\uac00\ub85c \ubd84\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

\ud074\ub7ec\uc2a4\ud130\ub9c1\uc744 \ud1b5\ud574 \uc5f0\uad6c\uc790\ub294 \ub370\uc774\ud130 \uc694\uc18c \uac04\uc758 \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uace0 \uc815\uc758\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub370\uc774\ud130 \ud3ec\uc778\ud2b8 \uc0ac\uc774\uc5d0\uc11c \uc774\ub7ec\ud55c \ud328\ud134\uc744 \ub4dc\ub7ec\ub0b4\uba74 \uad6c\uc870\ub97c \uad6c\ubcc4\ud558\uace0 \uac1c\uad04\uc801\uc73c\ub85c \uc124\uba85\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc870\ub294 \uc774\uc804\uc5d0\ub294 \ubd84\uba85\ud558\uc9c0 \uc54a\uc558\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc77c\ub2e8 \ubc1c\uacac\ub41c \ub370\uc774\ud130\uc5d0\uc11c\ub294 \uc8fc\ubaa9\ud560 \ub9cc\ud569\ub2c8\ub2e4. \uc815\uc758\ub41c \uad6c\uc870\uac00 \ub098\ud0c0\ub098\uba74 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac \uacb0\uc815\uc774 \ud6e8\uc52c \uc26c\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc694 \uc9c1\uc704 \u2013 \ub370\uc774\ud130 \uacfc\ud559\uc790<\/h2>\n\n\n\n

\ub370\uc774\ud130 \uacfc\ud559\uc790\ub294 \ud1b5\uacc4, \uc218\ud559, \ube44\uc988\ub2c8\uc2a4 \ubd84\uc11d, \ubaa8\ub378\ub9c1 \ubc0f \uae30\uc220\uc744 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ub300\ub7c9\uc758 \ubcf5\uc7a1\ud55c \ub370\uc774\ud130\ub97c \uace0\uae09 \ubd84\uc11d \uc194\ub8e8\uc158\uc73c\ub85c \ubcc0\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uacfc\ud559\uc790\ub4e4\uc740 \uad6c\uc870\ud654\ub41c \ub370\uc774\ud130 \uc138\ud2b8\uc640 \uad6c\uc870\ud654\ub418\uc9c0 \uc54a\uc740 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uac1c\ubc1c, \uc720\uc9c0 \uad00\ub9ac \ubc0f \uc218\uc9d1\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc774\ub7ec\ud55c \uc138\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc608\uce21, \ubaa8\ub378, \ubcf4\uace0\uc11c \ubc0f \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ubd84\uc11d, \ubcf4\uace0 \ubc0f \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774\ub294 \ud68c\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 \uc804\uc220\uacfc \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uc5c5\uc5d0 \ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d\uc774 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n

\ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d\uc740 \uae30\uc5c5\uc774 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uace0\uac1d \ubc18\uc751\uc744 \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \uc18d\uc131\uc744 \uac00\uc9c4 \uace0\uac1d\uc744 \ud558\ub098\uc758 \ud074\ub7ec\uc2a4\ud130\uc5d0 \ubc30\uc5f4\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc11c\ube44\uc2a4\ub97c \uc870\uc9c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub2e4\uc591\ud55c \uadf8\ub8f9\uc5d0 \ud2b9\uc815 \uc81c\ud488\uc744 \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uace0\uac1d\uc758 \ucde8\ud5a5 \uac19\uc740 \uac83\uc744 \ubc30\uc6c1\ub2c8\ub2e4. \ub610\ud55c \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ubc18\uc751\uacfc \uad6c\ub9e4 \ud328\ud134\ub3c4 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h2>\n\n\n\n

\uc801\uc808\ud55c \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uba74 \uace0\ud488\uc9c8 \ud074\ub7ec\uc2a4\ud130\uac00 \uc0dd\uc131\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uacb0\uacfc\ub294 \ub2e8\uc77c \uadf8\ub8f9\uc5d0 \ub300\ud574 \uc720\uc0ac\ud574\uc57c \ud569\ub2c8\ub2e4. \ub458 \uc774\uc0c1\uc758 \ud074\ub7ec\uc2a4\ud130\uac00 \uc788\ub294 \uacbd\uc6b0 \ubc18\ub300\uc758 \ud604\uc0c1\uc774 \ubc1c\uc0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc138\ud2b8\uc758 \ud488\uc9c8\uc740 \ubc29\ubc95\uacfc \uc2e4\ud589 \ubc29\ubc95\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub610\ud55c \uadc0\ud558\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \ub370\uc774\ud130 \ub0b4\uc5d0 \uc874\uc7ac\ud560 \uc218 \uc788\ub294 \uc228\uaca8\uc9c4 \ud328\ud134\uc758 \uc77c\ubd80 \ub610\ub294 \uc804\uccb4\ub97c \ubc1c\uacac\ud574\uc57c \ud569\ub2c8\ub2e4. \ud074\ub7ec\uc2a4\ud130\uc5d0 \ub300\ud55c \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \uce21\uc815\uac12\uc740 \uc720\ud074\ub9ac\ub4dc \uac70\ub9ac\uc785\ub2c8\ub2e4. \ud55c \uadf8\ub8f9\uc758 \uc911\uc2ec\uc774 \ub2e4\ub978 \uadf8\ub8f9\uc758 \uc911\uc2ec\uc73c\ub85c\ubd80\ud130 \uc5bc\ub9c8\ub098 \ub5a8\uc5b4\uc838 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

\uc815\uc131\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \uae4a\uc774\uac00 \ub354\ud574\uc9d1\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc791\uc740 \uc0d8\ud50c\ub85c\ub3c4 \ub300\ub7c9\uc758 \ubcf5\uc7a1\ud55c \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub529\ub41c \uc815\uc131\uc801 \ub370\uc774\ud130\uc5d0 \ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d\uc744 \uc801\uc6a9\ud558\uc5ec \uacb0\uacfc\ub97c \uba85\ud655\ud788 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucc38\uac00\uc790\uc758 \ud589\ub3d9 \ub3d9\uae30 \ub4f1\uc744 \ubc1d\ud788\ub824\ub294 \ub178\ub825\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \ud45c\uc9c0\uc5d0\uc11c\ub294 \ub9d0\uc774 \uc548 \ub418\ub294 \uacb0\uacfc \ub4a4\uc5d0 \uc228\uc5b4 \uc788\ub294 \uc774\uc720\ub3c4 \ubcf4\uc5ec\uc904 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc0d8\ud50c\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc218\ud589\ub41c \uc5f0\uad6c\uc5d0\uc11c\ub294 \uc885\uc885 \uc218\ub9ce\uc740 \uc815\uc131\uc801 \ub370\uc774\ud130\uac00 \uc0dd\uc131\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uae09 \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc704\ud574\uc11c\ub294 \ub354 \ub9ce\uc740 \ud45c\ubcf8 \ud06c\uae30\uac00 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

UX Market Research is also crucial. You can gain insights with User Interviews, \uc2dc\uc7a5 \uc9c4\uc785 \uc870\uc0ac<\/a>, Analytics, and Surveys. Combining these tactics should provide a solid overview of your user base.<\/p>\n\n\n\n

Cluster Analysis is also great for \uc2dc\uc7a5 \uae30\ud68c \uc870\uc0ac<\/a>. You can find competitive sets in your market<\/a> by clustering products and brands. Brands within a cluster compete more with one another than brands in another group. As a company, you can examine your current offerings and compare them to those of rival firms. That way, they can see what\u2019s possible with new product opportunities.<\/p>\n\n\n\n

\ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d\uc774 \uc791\ub3d9\ud569\ub2c8\ub2e4. \ub9ce\uc740 \uc2dc\uc7a5 \uc870\uc0ac\uc790\ub4e4\uc774 \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd\uacfc \uc138\ubd84\ud654\ub97c \uc704\ud574 \uc774\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ub610\ud55c \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc2e0\uc81c\ud488\uc5d0 \ub300\ud55c \ud14c\uc2a4\ud2b8 \uc2dc\uc7a5\uc744 \ucc3e\uc2b5\ub2c8\ub2e4. \ubd84\uc11d \ubd80\ubd84\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud504\ub85c\uadf8\ub7a8\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad00\ub828 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud55c \uc5f0\uad6c\ub97c \uc124\uacc4\ud560 \uc218 \uc788\ub294 \uc219\ub828\ub41c \uc2dc\uc7a5 \uc870\uc0ac\uc790\uc640 \ud611\ub825\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \ub370\uc774\ud130\uac00 \uc801\uc808\ud558\uace0 \ub300\ud45c\uc801\uc778 \ud45c\ubcf8 \ud06c\uae30\uc5d0\uc11c \ub098\uc628 \uac83\uc778\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\ud074\ub7ec\uc2a4\ud130 \ubd84\uc11d \uc2dc\uc7a5 \uc870\uc0ac \uae30\ub2a5\uc740 \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd \ubc0f \uc138\ubd84\ud654\uc640 \uc2e0\uc81c\ud488\uc5d0 \ub300\ud55c \ud14c\uc2a4\ud2b8 \uc2dc\uc7a5\uc744 \ucc3e\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. <\/p>","protected":false},"author":1,"featured_media":71795,"parent":14660,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41223","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=41223"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41223\/revisions"}],"predecessor-version":[{"id":80920,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41223\/revisions\/80920"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/71795"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=41223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}