{"id":41221,"date":"2023-01-16T03:48:50","date_gmt":"2023-01-16T03:48:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41221"},"modified":"2025-10-22T19:41:51","modified_gmt":"2025-10-22T23:41:51","slug":"%ec%84%a0%ed%83%9d-%eb%aa%a8%eb%8d%b8%eb%a7%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/qualitative-quantitative-research-solutions\/choice-modeling-market-research\/","title":{"rendered":"\uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"

\uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n
\n
\"SIS<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

\uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uac1c\ubc29\ud615 \uc9c8\ubb38 \uae30\ubc18 \uc870\uc0ac \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc2ec\uce35 \uc778\ud130\ubdf0, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \uae30\ud0c0 \uc544\ubc29\uac00\ub974\ub4dc \uae30\uc220\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc815\ub7c9\uc801 \uc5f0\uad6c\uc640 \uc9c8\uc801 \uc5f0\uad6c\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/p>\n\n\n\n

\uc815\ub7c9\uc801 \ub9c8\ucf00\ud305 \uc870\uc0ac\uc5d0\uc11c\ub294 \uc22b\uc790 \uac12\uc73c\ub85c \uc9c8\ubb38\uc744 \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \u201c1~5\uc810 \ucc99\ub3c4\uc5d0\uc11c \uace0\uac1d \uc11c\ube44\uc2a4 \uacbd\ud5d8\uc740 \uc5b4\ub560\ub098\uc694? \ub610 \ub2e4\ub978 \uc9c8\ubb38\uc740 \u201c\ub2f9\uc2e0\uc758 \uc5f0\ubd09\uc740 \uc5bc\ub9c8\uc785\ub2c8\uae4c?\u201d\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c8\uc801 \uc5f0\uad6c\ub294 \uc22b\uc790\ub85c \uc904\uc77c \uc218 \uc5c6\ub294 \uc9c8\ubb38\uc744 \ub358\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, "\ub2f9\uc2e0\uc758 \uc9c1\uc704\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?" \ub610\ub294 \u201c\uc624\ub298 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0\uc11c \uac00\uc7a5 \ub9c8\uc74c\uc5d0 \ub4e4\uc5c8\ub358 \uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?\u201d<\/p>\n\n\n\n

\uacfc\ud559\uc801 \uacb0\uacfc\ub97c \uc6d0\ud558\ub294 \uc5f0\uad6c\uc790\ub294 \uc815\ub7c9\uc801 \uc5f0\uad6c\uc5d0 \uc758\uc9c0\ud558\uac8c \ub429\ub2c8\ub2e4. \uc880 \ub354 \uacf5\uc815\ud55c \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc720\ub85c \uadf8\uac83\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4:<\/p>\n\n\n\n

    \n
  • \ub370\uc774\ud130\ub97c \ub354 \uc27d\uac8c \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
  • \ud3b8\uacac \uc5c6\uace0 \uacfc\ud559\uc801\uc778<\/li>\n\n\n\n
  • \ub300\uaddc\ubaa8 \uccad\uc911\uc5d0\uac8c \uc801\ud569<\/li>\n\n\n\n
  • \ub354 \ub110\ub9ac \ubc1b\uc544\ub4e4\uc5ec\uc9d0<\/li>\n\n\n\n
  • \uc5f0\uad6c\uc790\ub4e4\uc740 \uc885\uc885 \uc774\ub860\uc744 \ud14c\uc2a4\ud2b8\ud558\uae30 \uc704\ud574 \uc774\ub97c \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 \ub354 \uc9d1\uc911\uc801\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n

    \uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

    \uc120\ud0dd \ubaa8\ub378\ub9c1\uc740 \uc18c\ube44\uc790\uac00 \ubb34\uc5c7\uc744 \uc88b\uc544\ud558\ub294\uc9c0 \uce21\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc815\ub7c9\uc801 \uc870\uc0ac \uae30\ubc95\uc785\ub2c8\ub2e4. \uc774\ub294 \ud45c\uc900 \uc124\ubb38 \uc870\uc0ac \ubc0f \uc2dc\uc7a5 \uc870\uc0ac \ubc29\ubc95\uacfc \ub2e4\ub985\ub2c8\ub2e4. \ub354\uc6b1\uc774, \uc774\ub7ec\ud55c \ubc29\ubc95\uc740 \uc18c\ube44\uc790 \uc758\ub3c4\uc5d0 \ub300\ud55c \ub300\ub7b5\uc801\uc778 \uadf8\ub9bc\ub9cc\uc744 \ud3ec\ucc29\ud560 \ubfd0\uc774\uba70 \uc885\uc885 \uacfc\ud559\uc801\uc73c\ub85c \ub4b7\ubc1b\uce68\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc120\ud0dd \ubaa8\ub378\ub9c1\uc740 \uacb0\uc815\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc694\uc778\uc744 \ucc3e\uace0 \uce21\uc815\ud558\ub294 \ud1b5\uc81c\ub41c \uc2dc\ud5d8 \uc2e4\ud589\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 \uc758\uc2dd\uc801 \uc778\uc2dd \ubc16\uc5d0\uc11c\ub3c4 \uadf8\ub807\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc120\ud0dd \ubaa8\ub378\ub9c1\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

    \uc120\ud0dd \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uc18c\ube44\uc790 \uc218\uc694\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uadf8\ub4e4\uc774 \uc65c \uc120\ud0dd\uc744 \ud558\ub294\uc9c0 \uc54c\ub824\uc90d\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc120\ud0dd \ubaa8\ub378\ub9c1\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uae30\uc874 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \uce21\uc815\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc218\uc870\uc5d0 \ub2ec\ud558\ub294 \uc218\ub9ce\uc740 \uac00\ub2a5\ud55c \uad6c\uc131\uc744 \ud0d0\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ud0dd \ubaa8\ub378\ub9c1\uc740 \ud45c\uc900 \uc5f0\uad6c \ubc29\ubc95\uc5d0\uc11c\ub294 \uc791\ub3d9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uae30\uc5c5\uc5d0 \uc120\ud0dd \ubaa8\ub378\ub9c1\uc774 \ud544\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n

    Choice Modeling\uc740 \uad6c\ub9e4\uc790\uc640 \uc7a0\uc7ac \uad6c\ub9e4\uc790\uc5d0\uac8c \ubb34\uc5c7\uc774 \uc911\uc694\ud55c\uc9c0 \uc54c\ub824\uc90d\ub2c8\ub2e4. \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uadf8\ub4e4\uc758 \ud589\ub3d9\uc744 \ub530\ub985\ub2c8\ub2e4. \uc9c0\uae08 Choice Modeling\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488 \uae30\ub2a5\uc758 \ub0b4\uc7ac\uc801 \uac00\uce58\ub97c \ud14c\uc2a4\ud2b8\ud574 \ubcf4\uc138\uc694. \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \ud655\uc778\ud558\uace0 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc744 \uc124\uc815\ud558\ub294 \ub4f1\uc758 \uc791\uc5c5\uc744 \uc218\ud589\ud558\uc138\uc694. SIS International\uc740 UX \uc2dc\uc7a5 \uc870\uc0ac, \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5 \uae30\ud68d \ub4f1 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n

    \ud45c\uc900 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uba74 \ub9ce\uc740 \uc2dc\uac04\uacfc \uc5d0\ub108\uc9c0\ub97c \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub370\uc774\ud130\ub294 \uc6d0\ud558\ub294 \ub9cc\ud07c \uccad\uc911\uc5d0\uac8c \uad6c\uccb4\uc801\uc774\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ud0dd \ubaa8\ub378\ub9c1\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc5c5\uacc4 \ub3d9\ud5a5, \uac00\uacc4 \uc18c\ub4dd, \uc778\uad6c\ud1b5\uacc4\uc5d0 \uad00\ud55c \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uc138\uc694.<\/p>\n\n\n\n

    \uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c \uc815\uc131\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uc124\ubb38 \uc870\uc0ac, \uc2ec\uce35 \uc778\ud130\ubdf0\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\uc790\ub4e4\uc740 \ub9c8\ucf00\ud305 \uc870\uc0ac\uc5d0\uc11c \uc778\ud130\ubdf0\ub97c \uad11\ubc94\uc704\ud558\uac8c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub294 \uc815\ub7c9\uc801 \ub9c8\ucf00\ud305 \uc5f0\uad6c\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \ub370\uc774\ud130 \uc218\uc9d1 \ud615\uc2dd \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\ub294 \ub610 \ub2e4\ub978 \uc77c\ubc18\uc801\uc778 \uc2dc\uc7a5 \uc870\uc0ac \uae30\ubc95\uc785\ub2c8\ub2e4. \uc774\ub294 \uccad\uc911 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \uc801\ud569\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Choice Modeling\uc740 \ud575\uc2ec\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5f0\uad6c\uc790\ub4e4\uc740 \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubbf8\ubb18\ud55c \ub808\uc774\uc544\uc6c3\uacfc \ubb38\uad6c \ubcc0\uacbd\uc758 \ud6a8\uacfc\ub97c \uad00\ucc30\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc758 \uc9c1\uc811\uc801\uc778 \ub2ec\ub7ec \uac00\uce58\ub97c \uce21\uc815\ud558\ub294 \ub370\uc5d0\ub3c4 \uc774\ub97c \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uc5f0\uad6c\uc6d0 \uace0\uc6a9<\/h2>\n\n\n\n

    \uace0\uac1d\uc5d0\uac8c \uc9c1\uc811 \ubb3c\uc5b4\ubcf4\uba74 \ubaa9\ud45c \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ubbf8\ubb18\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c1\uc811 \uc5f0\uad6c\ub294 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uace0 \uc2dc\uac04\uc774 \ub9ce\uc774 \uac78\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac01 \uc804\uc220\uc5d0\ub294 \uc7a5\uc810\uacfc \ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc219\ub828\ub41c \uc5f0\uad6c\uc790\ub4e4\uc740 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc704\ud574 \uac01 \ubc29\ubc95\uc744 \ucc98\ub9ac\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc62c\ubc14\ub978 \uc870\ud569\uc740 \ud68c\uc0ac\uc758 \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud569\ub2c8\ub2e4. \uae30\uac04, \uc6d0\ud558\ub294 \uc601\ud5a5, \ubc94\uc704 \ubc0f \uc608\uc0b0\uc744 \uace0\ub824\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uacbd\uc6b0\uc5d0 \uc801\uc6a9\ub418\ub294 \uc815\ub2f5\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\uc6d0\uc774 \ub9d0\ud558\ub294 \ub0b4\uc6a9\uc5d0\ub9cc \uc811\uadfc \ubc29\uc2dd\uc744 \uc801\uc6a9\ud558\ub824\ub294 \ucda9\ub3d9\uc744 \uc5b5\uc81c\ud558\uc2ed\uc2dc\uc624. \ub300\uc2e0, \uadf8\ub4e4\uacfc \ud611\ub825\ud558\uc5ec \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\uc2ed\uc2dc\uc624. \ub610\ud55c \uc2dc\uc7a5 \uc870\uc0ac \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \uc694\uad6c\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    \uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac; \uc18c\ube44\uc790\uac00 \ubb34\uc5c7\uc744 \uc88b\uc544\ud558\ub294\uc9c0 \uce21\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc815\ub7c9\uc801 \uc870\uc0ac \uae30\ubc95\uc73c\ub85c, \ud45c\uc900 \uc124\ubb38\uc870\uc0ac\uc640 \ub2e4\ub985\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":71909,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41221","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=41221"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41221\/revisions"}],"predecessor-version":[{"id":72137,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41221\/revisions\/72137"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/71909"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=41221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}