{"id":41221,"date":"2023-01-16T03:48:50","date_gmt":"2023-01-16T03:48:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41221"},"modified":"2026-01-26T14:24:01","modified_gmt":"2026-01-26T19:24:01","slug":"%ec%84%a0%ed%83%9d-%eb%aa%a8%eb%8d%b8%eb%a7%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%84%a0%ed%83%9d-%eb%aa%a8%eb%8d%b8%eb%a7%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"\uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac<\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-1024x574.jpg\" alt=\"SIS \uad6d\uc81c\uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc804\ub7b5\" class=\"wp-image-71909\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>\uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub294 \uac1c\ubc29\ud615 \uc9c8\ubb38 \uae30\ubc18 \uc870\uc0ac \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc2ec\uce35 \uc778\ud130\ubdf0, \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \ubc0f \uae30\ud0c0 \uc544\ubc29\uac00\ub974\ub4dc \uae30\uc220\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc815\ub7c9\uc801 \uc5f0\uad6c\uc640 \uc9c8\uc801 \uc5f0\uad6c\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/p>\n\n\n\n<p>\uc815\ub7c9\uc801 \ub9c8\ucf00\ud305 \uc870\uc0ac\uc5d0\uc11c\ub294 \uc22b\uc790 \uac12\uc73c\ub85c \uc9c8\ubb38\uc744 \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \u201c1~5\uc810 \ucc99\ub3c4\uc5d0\uc11c \uace0\uac1d \uc11c\ube44\uc2a4 \uacbd\ud5d8\uc740 \uc5b4\ub560\ub098\uc694? \ub610 \ub2e4\ub978 \uc9c8\ubb38\uc740 \u201c\ub2f9\uc2e0\uc758 \uc5f0\ubd09\uc740 \uc5bc\ub9c8\uc785\ub2c8\uae4c?\u201d\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c8\uc801 \uc5f0\uad6c\ub294 \uc22b\uc790\ub85c \uc904\uc77c \uc218 \uc5c6\ub294 \uc9c8\ubb38\uc744 \ub358\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, &quot;\ub2f9\uc2e0\uc758 \uc9c1\uc704\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?&quot; \ub610\ub294 \u201c\uc624\ub298 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0\uc11c \uac00\uc7a5 \ub9c8\uc74c\uc5d0 \ub4e4\uc5c8\ub358 \uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?\u201d<\/p>\n\n\n\n<p>\uacfc\ud559\uc801 \uacb0\uacfc\ub97c \uc6d0\ud558\ub294 \uc5f0\uad6c\uc790\ub294 \uc815\ub7c9\uc801 \uc5f0\uad6c\uc5d0 \uc758\uc9c0\ud558\uac8c \ub429\ub2c8\ub2e4. \uc880 \ub354 \uacf5\uc815\ud55c \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc720\ub85c \uadf8\uac83\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub370\uc774\ud130\ub97c \ub354 \uc27d\uac8c \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud3b8\uacac \uc5c6\uace0 \uacfc\ud559\uc801\uc778<\/li>\n\n\n\n<li>\ub300\uaddc\ubaa8 \uccad\uc911\uc5d0\uac8c \uc801\ud569<\/li>\n\n\n\n<li>\ub354 \ub110\ub9ac \ubc1b\uc544\ub4e4\uc5ec\uc9d0<\/li>\n\n\n\n<li>\uc5f0\uad6c\uc790\ub4e4\uc740 \uc885\uc885 \uc774\ub860\uc744 \ud14c\uc2a4\ud2b8\ud558\uae30 \uc704\ud574 \uc774\ub97c \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 \ub354 \uc9d1\uc911\uc801\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/enhancing-product-appeal-through-consumer-choice-modeling\/\" title=\"Consumer Choice Modeling\"  data-wpil-monitor-id=\"1190\">Choice Modeling is a Quantitative Research<\/a> technique used to measure what consumers like. It\u2019s different from standard Surveys and Market Research methods. Moreover, these methods only capture a rough picture of consumer intentions, often not supported by science. Choice Modeling uses a controlled trial run, which finds and measures the factors that lead to a decision. It does so even outside the conscious awareness of the respondents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc120\ud0dd \ubaa8\ub378\ub9c1\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p>Choice Modeling allows firms to gauge consumer demand. It tells them why they make the choices they do. You can apply Choice Modeling in many ways. You can use it to measure the demand for an existing product or <a href=\"https:\/\/www.sisinternational.com\/ko\/industry-forecast\/financial-services-forecast\/\" title=\"Financial Services Forecast\"  data-wpil-monitor-id=\"3826\">service or to forecast<\/a> the need for new ones. It allows you to explore vast numbers of possible configurations to the order of many, many trillions. <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%ec%a0%95%ec%84%b1%ec%a0%81-%ec%a0%95%eb%9f%89%ec%a0%81-%ec%97%b0%ea%b5%ac-%ec%86%94%eb%a3%a8%ec%85%98\/discrete-choice-in-market-research\/\" title=\"Discrete Choice in Market Research\"  data-wpil-monitor-id=\"899\">\uc120\ud0dd \ubaa8\ub378\ub9c1<\/a> would not work with standard research methods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uae30\uc5c5\uc5d0 \uc120\ud0dd \ubaa8\ub378\ub9c1\uc774 \ud544\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p>Choice Modeling\uc740 \uad6c\ub9e4\uc790\uc640 \uc7a0\uc7ac \uad6c\ub9e4\uc790\uc5d0\uac8c \ubb34\uc5c7\uc774 \uc911\uc694\ud55c\uc9c0 \uc54c\ub824\uc90d\ub2c8\ub2e4. \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uadf8\ub4e4\uc758 \ud589\ub3d9\uc744 \ub530\ub985\ub2c8\ub2e4. \uc9c0\uae08 Choice Modeling\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488 \uae30\ub2a5\uc758 \ub0b4\uc7ac\uc801 \uac00\uce58\ub97c \ud14c\uc2a4\ud2b8\ud574 \ubcf4\uc138\uc694. \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \ud655\uc778\ud558\uace0 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc744 \uc124\uc815\ud558\ub294 \ub4f1\uc758 \uc791\uc5c5\uc744 \uc218\ud589\ud558\uc138\uc694. SIS International\uc740 UX \uc2dc\uc7a5 \uc870\uc0ac, \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5 \uae30\ud68d \ub4f1 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n\n\n\n<p>\ud45c\uc900 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uba74 \ub9ce\uc740 \uc2dc\uac04\uacfc \uc5d0\ub108\uc9c0\ub97c \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub370\uc774\ud130\ub294 \uc6d0\ud558\ub294 \ub9cc\ud07c \uccad\uc911\uc5d0\uac8c \uad6c\uccb4\uc801\uc774\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ud0dd \ubaa8\ub378\ub9c1\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc5c5\uacc4 \ub3d9\ud5a5, \uac00\uacc4 \uc18c\ub4dd, \uc778\uad6c\ud1b5\uacc4\uc5d0 \uad00\ud55c \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uc138\uc694.<\/p>\n\n\n\n<p>\uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c \uc815\uc131\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9, \uc124\ubb38 \uc870\uc0ac, \uc2ec\uce35 \uc778\ud130\ubdf0\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\uc790\ub4e4\uc740 \ub9c8\ucf00\ud305 \uc870\uc0ac\uc5d0\uc11c \uc778\ud130\ubdf0\ub97c \uad11\ubc94\uc704\ud558\uac8c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub294 \uc815\ub7c9\uc801 \ub9c8\ucf00\ud305 \uc5f0\uad6c\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \ub370\uc774\ud130 \uc218\uc9d1 \ud615\uc2dd \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\ub294 \ub610 \ub2e4\ub978 \uc77c\ubc18\uc801\uc778 \uc2dc\uc7a5 \uc870\uc0ac \uae30\ubc95\uc785\ub2c8\ub2e4. \uc774\ub294 \uccad\uc911 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \uc801\ud569\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Choice Modeling\uc740 \ud575\uc2ec\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5f0\uad6c\uc790\ub4e4\uc740 \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubbf8\ubb18\ud55c \ub808\uc774\uc544\uc6c3\uacfc \ubb38\uad6c \ubcc0\uacbd\uc758 \ud6a8\uacfc\ub97c \uad00\ucc30\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc758 \uc9c1\uc811\uc801\uc778 \ub2ec\ub7ec \uac00\uce58\ub97c \uce21\uc815\ud558\ub294 \ub370\uc5d0\ub3c4 \uc774\ub97c \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uc5f0\uad6c\uc6d0 \uace0\uc6a9<\/h2>\n\n\n\n<p>\uace0\uac1d\uc5d0\uac8c \uc9c1\uc811 \ubb3c\uc5b4\ubcf4\uba74 \ubaa9\ud45c \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ubbf8\ubb18\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c1\uc811 \uc5f0\uad6c\ub294 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uace0 \uc2dc\uac04\uc774 \ub9ce\uc774 \uac78\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac01 \uc804\uc220\uc5d0\ub294 \uc7a5\uc810\uacfc \ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc219\ub828\ub41c \uc5f0\uad6c\uc790\ub4e4\uc740 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc704\ud574 \uac01 \ubc29\ubc95\uc744 \ucc98\ub9ac\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>The right mix will address the unique needs of your firm. It will consider the timeframe, desired impact, scope, and budget. There\u2019s no one-size-fits-all answer. Resist the urge to base your approach only on what your <a href=\"https:\/\/www.sisinternational.com\/ko\/%ec%86%94%eb%a3%a8%ec%85%98\/%eb%b8%8c%eb%9e%9c%eb%94%a9-%eb%b0%8f-%ea%b3%a0%ea%b0%9d-%ec%a1%b0%ec%82%ac-%ec%86%94%eb%a3%a8%ec%85%98\/%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac\/\" title=\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac\"  data-wpil-monitor-id=\"5953\">market researcher tells<\/a> you. Instead, work along with them to figure out what your business requires. It will also help you figure out what the market research process demands.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p> \uc120\ud0dd \ubaa8\ub378\ub9c1 \uc2dc\uc7a5 \uc870\uc0ac; \uc18c\ube44\uc790\uac00 \ubb34\uc5c7\uc744 \uc88b\uc544\ud558\ub294\uc9c0 \uce21\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc815\ub7c9\uc801 \uc870\uc0ac \uae30\ubc95\uc73c\ub85c, \ud45c\uc900 \uc124\ubb38\uc870\uc0ac\uc640 \ub2e4\ub985\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":71909,"parent":14660,"menu_order":34,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41221","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=41221"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41221\/revisions"}],"predecessor-version":[{"id":79625,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41221\/revisions\/79625"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media\/71909"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=41221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}