{"id":41214,"date":"2023-01-16T02:36:28","date_gmt":"2023-01-16T02:36:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41214"},"modified":"2024-06-26T17:07:57","modified_gmt":"2024-06-26T21:07:57","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%b0%a8%eb%b3%84%ed%99%94-%ec%8b%9c%ec%9e%a5-%ec%a1%b0%ec%82%ac","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ko\/solutions\/branding-and-customer-research-solutions\/brand-differentiation-market-research\/","title":{"rendered":"\ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc2dc\uc7a5\uc870\uc0ac"},"content":{"rendered":"

\ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc2dc\uc7a5\uc870\uc0ac<\/h1>\n

\"\ube0c\ub79c\ub4dc<\/p>\n

\ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n

\ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654\ub294 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\ub97c \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uac00\uc7a5 \uc88b\uc740 \uce21\uba74\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \uc774\ub7ec\ud55c \uce21\uba74\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uc5b4\ub5bb\uac8c \uc720\uc6a9\ud55c\uc9c0 \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \uc774\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uadc0\ud558\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \ubb3c\ub9ac\uc801 \ud2b9\uc9d5\uacfc \uad00\ub828\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ub294 \uc81c\ud488\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uac10\uc815, \ud3ec\uc7a5 \uce21\uba74 \ub610\ub294 \uac00\uaca9\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac \ubc0f \uace0\uac1d\uc774 \uc774\ub97c \uc0ac\uc6a9\ud560 \ub54c \ub290\ub07c\ub294 \uac10\uc815\uacfc\ub3c4 \uad00\ub828\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654\uac00 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n

\ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc911\uc694\ud55c \uce21\uba74\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc218\uc775 \ucc3d\ucd9c \uae30\ub2a5\uc744 \uacf5\uac1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub3c5\ud2b9\ud55c \ud310\ub9e4 \uc81c\uc548\uc744 \ub9c8\ub828\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uadf8\ub4e4\uc740 \uc790\uc2e0\uc744 \ub3cb\ubcf4\uc774\uac8c \ub9cc\ub4dc\ub294 \uc18d\uc131\uc744 \ubd05\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \ud2b9\ubcc4\ud55c \uac83\uc744 \uc81c\uacf5\ud55c\ub2e4\uba74 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uad70\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c, \uc774 \uc0ac\ub78c\ub4e4\uc740 \uadc0\ud558\uac00 \uc81c\uacf5\ud558\ub294 \ud6cc\ub96d\ud55c UX\ub85c \uc778\ud574 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\ub97c \uc88b\uc544\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 \uc9c1\uc704 \u2013 \ube0c\ub79c\ub4dc \uc804\ub7b5\uac00<\/h2>\n

\ube0c\ub79c\ub4dc \uc804\ub7b5\uac00\ub294 \ube0c\ub79c\ub4dc \ud655\uc7a5\uc744 \uc6d0\ud558\ub294 \uae30\uc5c5\uc5d0 \uc870\uc5b8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud310\ub9e4\ub85c\ubd80\ud130 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud569\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uc5ec \ud68c\uc0ac\uc758 \uc785\uc7a5\uc744 \uc815\uc758\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ud558\ub294 \ub610 \ub2e4\ub978 \uc77c\uc740 \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc804\ub7b5\uc744 \uace0\uc548\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uc2dc\uc7a5 \uc870\uc0ac \ubd84\uc11d\uc744 \uc548\ub0b4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ubaa8\ub4e0 \uac83\uc774 \ucea0\ud398\uc778 \uacc4\ud68d\uacfc \uc77c\uce58\ud558\ub3c4\ub85d \ud68c\uc0ac\uc758 \ubd84\uc704\uae30\ub97c \ud655\ub9bd\ud569\ub2c8\ub2e4.<\/p>\n

\uae30\uc5c5\uc5d0 \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654\uac00 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n

\uace0\uc131\uc7a5 \uae30\uc5c5\uc740 \uc790\uc2e0\uc744 \ucc28\ubcc4\ud654\ud558\ub294 \ubb34\uc5b8\uac00\ub97c \uac16\uace0 \uc788\uc744 \uac00\ub2a5\uc131\uc774 \uac70\uc758 3\ubc30 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \ubaa9\ud45c\ub97c \ub354\uc6b1 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc774\ub7ec\ud55c \ub178\ub825\uc744 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc2dc\uc7a5\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc774\ub294 \uae30\uc5c5\uc744 \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\uc2dc\ud0a8\ub2e4. \ucc28\ubcc4\ud654\ub418\ub294 \uc694\uc18c\uac00 \uc5c6\ub2e4\uba74 \uc720\uc77c\ud55c \uc120\ud0dd\uc740 \uac00\uaca9 \uacbd\uc7c1\ubfd0\uc774\uba70 \uc774\ub294 \ubc14\ub2e5\uc744 \ud5a5\ud55c \uacbd\uc7c1\uc785\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 \uc131\uacf5 \uc694\uc778<\/h2>\n

\ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654\ub97c \ucd94\uc9c4\ud558\uae30 \uc704\ud574 \uace0\ub824\ud574\uc57c \ud560 5\uac00\uc9c0 \uc804\ub7b5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
  1. \uac10\uc815\uc801 \ubc18\uc751. \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \ubc1c\uc804\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc\ub294 \uac00\uaca9 \ub300\ube44 \ud070 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\ubcf4\ub2e4 \ub354 \ub098\uc740 \uc704\uce58\uc5d0 \uc788\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n
  2. \uc0c1\ud669\uc744 \ub4a4\ud754\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc740 \ub3c5\ud2b9\ud558\uace0 \ucc38\uc2e0\ud55c \ubc29\uc2dd\uc73c\ub85c \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud569\ub2c8\ub2e4.<\/li>\n
  3. \ube0c\ub79c\ub4dc\ub97c \ud45c\ud604\ud558\ub294 \ubc29\ubc95. \uc18c\ube44\uc790\ub4e4\uc740 \uce90\ub9ad\ud130\ub098 \ub9c8\uc2a4\ucf54\ud2b8\ub97c \ud65c\uc6a9\ud55c \ube0c\ub79c\ub4dc\ub97c \uae30\uc5b5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 Geico\uc758 \ub3c4\ub9c8\ubc40\uc740 \ubaa8\ub450\uac00 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n
  4. \ub3c5\ud2b9\ud55c \uacbd\ud5d8. \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \uacbd\ud5d8\uc744 \uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c \ub098\ud0c0\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc758 \uc2e4\uc81c \uc18c\ub9e4\uc810 \uc874\uc7ac\uc640 \uadf8\ub4e4\uc774 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uc0c8\ub85c\uc6b4 \ubd84\uc704\uae30\ub97c \ubd80\uac01\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ub294 \ub6f0\uc5b4\ub09c \uace0\uac1d \uc11c\ube44\uc2a4\ub098 \uc6f9\uc0ac\uc774\ud2b8 \uc0ac\uc6a9\uc758 \uc6a9\uc774\uc131\uc744 \uac15\uc870\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0ac\ub78c\ub4e4\uc774 \uadc0\ud558\uc758 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud560 \ub54c \ub290\ub07c\ub294 \uac10\uc815\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4(\uc608: Coke\uc758 "Can't Beat the Feeling" \ucea0\ud398\uc778).<\/li>\n
  5. \uac00\uaca9. \uae30\uc5c5\uc740 \uc800\uac00\ud615 \ub9ac\ub354\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud639\uc740 \uc2a4\ud399\ud2b8\ub7fc\uc758 \ubc18\ub300\ud3b8\uc5d0\uc11c\ub294 \ub192\uc740 \uac00\uaca9\uc5d0 \ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n

    \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc2dc\uc7a5 \uc870\uc0ac \uc815\ubcf4<\/h2>\n

    \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc2dc\uc7a5 \uc870\uc0ac\uc5d0\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc0ac\uc6a9\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc744 \uc54c\uc544\ubcf4\uae30 \uc704\ud55c \uc2ec\uce35 \uc778\ud130\ubdf0\ub3c4 \ub610 \ub2e4\ub978 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uc5f0\uad6c\uc790\ub4e4\uc740 \uc774 \uc815\uc131\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ub4b7\ubc1b\uce68\ud574\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uadf8\ub4e4\uc740 \uc815\ub7c9\uc801 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uacbd\uc7c1\uc0ac\uc640 \ube44\uad50\ud558\uc5ec \uace0\uac1d\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uc774\ubbf8\uc9c0\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n

    UX \uc2dc\uc7a5 \uc870\uc0ac\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uae30\uc220 \uc911\uc2ec \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uac70\ud488 \uc18d\uc5d0\uc11c \uc77c\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub300\uc2e0, \ub77c\uc774\ubc8c\uacfc \uc815\uba74\uc73c\ub85c \ub300\uacb0\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\ubcf4\ub2e4 \ub354 \ubbf8\uc138\ud55c \uae30\ub2a5\uc744 \uac1c\ubc1c\ud558\uace0 \ub354 \ub098\uc740 UX\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    \uc5f0\uad6c\uc758 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uce21\uba74\uc740 \uacbd\uc7c1 \ubd84\uc11d\uc785\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub294 \ub2e4\ub978 \uc81c\ud488\uacfc \uacf5\uc720 \ub300\uc0c1 \uae30\ubc18\uc758 \uc694\uad6c \uc0ac\ud56d \uac04\uc758 \uaca9\ucc28\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

    \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc81c\uacf5\ud558\ub294 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc740 \uac00\uaca9 \uc778\uc2dd\uc785\ub2c8\ub2e4. \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\uac00 \uc774 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d\uc774 \ub354 \ub192\uc740 \uac00\uaca9\uc5d0 \ub454\uac10\ud574\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \uac00\uaca9 \ubb38\uc81c\ub85c \uacbd\uc7c1\uc790\uc640 \uc2f8\uc6b0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uc18c\ube44\uc790\ub294 \uadc0\ud558\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \uac83\uc774 \uc815\ub2f9\ud558\ub2e4\uace0 \ub290\ub08d\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"

    \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc2dc\uc7a5 \uc870\uc0ac\uac00 \uc81c\uacf5\ud558\ub294 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc740 \uac00\uaca9 \uc778\uc2dd\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc774 \ub354 \ub192\uc740 \uac00\uaca9\uc5d0 \ub454\uac10\ud574\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":0,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41214","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/comments?post=41214"}],"version-history":[{"count":1,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41214\/revisions"}],"predecessor-version":[{"id":51915,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/41214\/revisions\/51915"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/pages\/14650"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ko\/wp-json\/wp\/v2\/media?parent=41214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}